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</div> </div> </div> </div> <div class="nav-mobile-toggle visible-sm visible-xs"> <span class="h6">Menu</span> <i class="icon-Align-Right icon--pillar icon--sm"></i> </div> </nav> <div class="main-container transition--fade"><div class="wpb-content-wrapper"><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/6325-1-TWA-Web-page-hero-images-How-we-work.jpg" class="vc_row wpb_row vc_row-fluid vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/6325-1-TWA-Web-page-hero-images-How-we-work.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top" > <div class="wpb_wrapper"> <h1 class="text-center">How we work</h1> <p class="lead text-center">Introducing the cycle of great marketing</p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1592360226277 vc_row-has-fill"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="lead">Our clients come to us with all kinds of challenges. While each challenge is unique and deserves a unique approach, we follow a three-step process that ensures that everything we do delivers value and a return on imagination for our clients.</p> <p>The Walk is an integrated marketing agency, which means we are committed to working in whichever channels or media are going to most effectively combine to solve your business problem. We say that we are media-agnostic – i.e. we don’t believe any one channel or medium is always the answer. Why? Well, how would we know what medium (or media) is going to most effectively reach your audience before we’ve uncovered the insights and defined the strategy that will meet your business challenge?</p> <p>We approach our work with three steps: <strong>insights</strong>, <strong>strategy</strong> and <strong>content</strong>.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="720" height="625" src="https://www.thewalk.au/media/5205-twa-services-3-steps-1.gif" class="vc_single_image-img attachment-full" alt="" title="5205-twa-services-3-steps" /></div><figcaption class="vc_figure-caption">Our 3 step approach to marketing is designed to deliver continuous improvement in your results</figcaption> </figure> </div> </div></div></div></div></div></section><section class="vc_section vc_custom_1592356474341"><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe stripe-top vc_custom_1592452987850 vc_row-has-fill"><div class="container"><div class="row"><div class="top-LTR col-secondary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section id="placeholder-accordion" class="vc_row wpb_row vc_row-fluid vc_custom_1576550646750"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_tta-container" data-vc-action="collapse"><div class="vc_general vc_tta vc_tta-accordion vc_tta-color-grey vc_tta-style-classic vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-controls-align-left hide"><div class="vc_tta-panels-container"><div class="vc_tta-panels"><div class="vc_tta-panel vc_active" id="1584584790408-aa6af821-9ee3" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1584584790408-aa6af821-9ee3" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Section 1</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"></div></div><div class="vc_tta-panel" id="1584584790562-930d8d96-d638" data-vc-content=".vc_tta-panel-body"><div class="vc_tta-panel-heading"><h4 class="vc_tta-panel-title vc_tta-controls-icon-position-left"><a href="#1584584790562-930d8d96-d638" data-vc-accordion data-vc-container=".vc_tta-container"><span class="vc_tta-title-text">Section 2</span><i class="vc_tta-controls-icon vc_tta-controls-icon-plus"></i></a></h4></div><div class="vc_tta-panel-body"></div></div></div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1592877179026"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="insights wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Idea-2"></i> <h4></h4> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Insights</h2> <p>Insights are the starting blocks for any journey into integrated marketing, as where you’re starting defines both where you need to go and the route you need to travel to get there. In the insights phase we ask questions, investigate, and define the challenge. Insights are not data, or results, or a report from a system. Insights are what we decide the data is telling us about people and their behaviour.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_raw_code wpb_content_element wpb_raw_html custom-readmore grey custom-accordion" > <div class="wpb_wrapper"> <div class="vc_tta-container mb-0" data-vc-action="collapseAll"> <div class="vc_general vc_tta vc_tta-accordion vc_tta-color-grey vc_tta-style-classic vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-controls-align-left vc_tta-o-all-clickable collapse collapseAll collapse collapseAll"> <div class="vc_tta-panels-container"> <div class="vc_tta-panels"> <div class="vc_tta-panel text-left btn-mb-0" id="panel4" data-vc-content=".vc_tta-panel-body"> <div class="vc_tta-panel-body" style="height: 0px;">  <div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 2em"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner vc_row-fluid boxed border-r-1e vc_custom_1576539391016 vc_row-has-fill"><div class="text-center wpb_column column_container col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 3em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-sm" style="height: 6em"><span class="vc_empty_space_inner"></span></div><div class="feature feature-1 standard"> <i class="icon--pillar icon--lg icon-Bar-Chart"></i><h4></h4></div></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner vc_custom_1576537161982"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1576537257973"><div class="wpb_wrapper"><h5>Measurement and reporting</h5><p>First up, we ensure anything which should be tracked is setup to be measured and can contribute to the overall reporting effort that is an ongoing part of any work we do. We then move on to reporting. It’s crucial to select the right information to report on, in order to glean the right insight into your audience,  market or message. As an integrated, media agnostic agency, we ensure measurement and reporting are thought about offline where possible too. We’ll help you connect offline to online efforts where possible and then, with the right reporting setup, we’ll work with you to uncover the insights hidden in this data. We’ll bashfully confess that, for us, this is almost the most exciting part of marketing. The entire direction of what you do can be steered by insights.</p></div></div></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid pad-box col-sm-push-8"><div class="text-center col-sm-push-10 feature-1-mb-0 wpb_column column_container col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 1em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-sm" style="height: 5em"><span class="vc_empty_space_inner"></span></div><div class="feature feature-1 standard"> <i class="icon--pillar icon--lg icon-Conference"></i><h4></h4></div></div></div></div><div class="col-sm-pull-2 wpb_column column_container col-sm-10"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"><h5>Consumer and market research</h5><p>Understanding your customers and market are crucial to making an impact with your efforts. Our research will help you understand the opportunities available and how to convert those opportunities into something tangible, like a lead or sale. Crucial with this kind of research is having up-to-date information, as both consumers and markets can change quickly, which is why we maintain a focus on fresh data, state-of-the-art data methods and a healthy dose of human touch, bringing the kind of awareness and instinct that is often lacking from purely data-driven activities.</p></div></div></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid boxed border-r-1e vc_custom_1576537177213 vc_row-has-fill"><div class="text-center wpb_column column_container col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 1.5em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-sm" style="height: 5em"><span class="vc_empty_space_inner"></span></div><div class="feature feature-1 standard"> <i class="icon--pillar icon--lg icon-Hand-Touch2"></i><h4></h4></div></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1576019226911"><div class="wpb_wrapper"><h5 style="text-align: left;">Customer analytics</h5><p style="text-align: left;">Understanding your customers has never been easier, with real-time data and deep wells of historical data available for customers at a demographic or individual level. It can be tempting to trust a single data source, but here at The Walk we like to see the entire picture, so we’ll seek out 3<sup>rd</sup> party data when required to ensure we have a good understanding of the context in which certain behaviour occurs. Through segmentation and predictive modelling, we’ll be better placed to inform your strategy when going to market, ensuring optimal return on your investment.</p></div></div></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid pad-box"><div class="text-center col-sm-push-10 feature-1-mb-0 wpb_column column_container col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 2em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-sm" style="height: 6em"><span class="vc_empty_space_inner"></span></div><div class="feature feature-1 standard"> <i class="icon--pillar icon--lg icon-Affiliate"></i><h4></h4></div></div></div></div><div class="col-sm-pull-2 wpb_column column_container col-sm-10"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"><h5>Segmentation and personas</h5><p>Breaking down your data to a point where you start to see the individuals, the people, behind the numbers is essential if you’re to really make a connection with your marketing. We’ll leverage whatever tools we can to get there, ensuring we can see your customers’ behaviour as clearly as possible, whether that relates to broad areas of interest, media consumption habits, lifestyle interests or brand and product bias. With this level of understanding, we can create highly personalised content and experiences, increasing engagement. We’ll help you understand who your most valuable customers are and provide insights into how you can find new ones. In this, our focus is always on using whatever methods we can to yield you the greatest returns.</p></div></div></div></div></div></div><div class="vc_empty_space hidden-xs hidden-sm" style="height: 6em"><span class="vc_empty_space_inner"></span></div></div></div></div></div>  </div>  <div class="row text-center"> <a href="#panel4" data-vc-accordion="" class="btn" data-vc-container=".vc_tta-container"> <span class="text-more btn__text">Tell me more <span class="vc_icon_element-icon fa fa-plus" style="color:#343434 !important"></span> </span> <span class="text-less btn__text">Read less <span class="vc_icon_element-icon fa fa-minus" style="color:#343434 !important"></span> </span> </a> </div>  </div> </div> </div> </div> </div> </div> </div> </div></div></div></div></div></div></div></div></div></section></section><section class="vc_section vc_custom_1592373297249"><section class="vc_row wpb_row vc_row-fluid stripe stripe-top"><div class="container"><div class="row"><div class="top-RTL col-primary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1592373243522 vc_row-has-fill"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1592877169247"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="strategy wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Compass-4"></i> <h4></h4> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Strategy</h2> <p>Defining a clear, effective, well-structured strategy is key to success in marketing. But what does it take to craft a strategy that will deliver results?</p> <p>Here at The Walk, our cyclical approach to marketing ensures we constantly refer back to insights to inform our strategy, which in turn informs our content. We start with whatever insights we can possibly glean that confirm we’re believing in the right idea and heading in the right direction, before work begins on the strategy.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></div></div><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_raw_code wpb_content_element wpb_raw_html custom-readmore grey custom-accordion" > <div class="wpb_wrapper"> <div class="vc_tta-container mb-0" data-vc-action="collapseAll"> <div class="vc_general vc_tta vc_tta-accordion vc_tta-color-grey vc_tta-style-classic vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-controls-align-left vc_tta-o-all-clickable collapse collapseAll collapse collapseAll"> <div class="vc_tta-panels-container"> <div class="vc_tta-panels"> <div class="vc_tta-panel text-left btn-mb-0" id="panel4" data-vc-content=".vc_tta-panel-body"> <div class="vc_tta-panel-body" style="height: 0px;">  <div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 2em"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner vc_row-fluid pad-box"><div class="text-center feature-1-mb-0 wpb_column column_container col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 0.75em"><span class="vc_empty_space_inner"></span></div><div class="feature feature-1 standard"> <i class="icon--pillar icon--lg icon-DNA-Helix"></i><h4></h4><p></p><p></p></div></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner vc_custom_1576019238614"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"><h5>Discovery</h5><p>Discovery is an information gathering phase. Starting with considering what’s come before, we work with you to develop the context of your project, understanding why things were initially done the way they were, where current states fall short of expectation, and any known considerations that will affect the context in the future. The more information we uncover, the more likely we are to deliver a marketing strategy that will deliver on your picture of success.</p></div></div></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid boxed border-r-1e vc_custom_1576538566373 vc_row-has-fill"><div class="text-center col-sm-push-10 feature-1-mb-0 wpb_column column_container col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 0px"><span class="vc_empty_space_inner"></span></div><div class="feature feature-1 standard"> <i class="icon--pillar icon--lg icon-Safari"></i><h4></h4></div></div></div></div><div class="col-sm-pull-2 wpb_column column_container col-sm-10"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1576538573314"><div class="wpb_wrapper"><h5>Insights</h5><p>From discovery, we like to generate fresh insights which will allow us to accurately define and contextualise the challenge ahead. This is a collaborative step, where your knowledge and experience of your business and market coupled with our expertise, enables us to develop well-informed and relevant insights.</p></div></div></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid pad-box"><div class="text-center feature-1-mb-0 wpb_column column_container col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 0.75em"><span class="vc_empty_space_inner"></span></div><div class="feature feature-1 standard"> <i class="icon--pillar icon--lg icon-Box-Close"></i><h4></h4></div></div></div></div><div class="text-center wpb_column column_container col-sm-10"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1576027152901"><div class="wpb_wrapper"><h5 style="text-align: left;">Delivery</h5><p style="text-align: left;">Now we’re ready to consider all the factors at play and develop a strategy. Because we’re media agnostic, we’ll look at executing across whatever mediums will be the most effective in influencing your audience. Whether you need a simple guiding document, a full marketing plan for one or multiple quarters, or you require creative consulting and partnership on your strategy, The Walk is here to help in whichever way best helps your marketing results align with your business objectives.</p></div></div></div></div></div></div><div class="vc_empty_space visible-md visible-lg" style="height: 3em"><span class="vc_empty_space_inner"></span></div></div></div></div></div>  </div>  <div class="row text-center"> <a href="#panel4" data-vc-accordion="" class="btn" data-vc-container=".vc_tta-container"> <span class="text-more btn__text"> Tell me more <span class="vc_icon_element-icon fa fa-plus" style="color:#343434 !important"></span> </span> <span class="text-less btn__text"> Read less <span class="vc_icon_element-icon fa fa-minus" style="color:#343434 !important"></span> </span> </a> </div>  </div> </div> </div> </div> </div> </div> </div> </div></div></div></div></div></section></section><section class="vc_section vc_custom_1592364517803"><section class="vc_row wpb_row vc_row-fluid stripe stripe-top vc_custom_1592453013550 vc_row-has-fill"><div class="container"><div class="row"><div class="top-LTR col-secondary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1592877158944"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Pen-5"></i> <h4></h4> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Content</h2> <p>Content is a big word these days. Everyone is producing content, and with good reason, because it’s with content that your brand, product or service is brought to life in the hearts and minds of your audience. And being front of mind with consumers, potential clients and customers is at the core of all marketing and communications.</p> <p>So, what is content anyway? Is it a video, a blog post, social media activity, print advertising, your website, a billboard or a radio spot? Let’s delve a little deeper and discover what content really is.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_raw_code wpb_content_element wpb_raw_html custom-readmore grey custom-accordion" > <div class="wpb_wrapper"> <div class="vc_tta-container mb-0" data-vc-action="collapseAll"> <div class="vc_general vc_tta vc_tta-accordion vc_tta-color-grey vc_tta-style-classic vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-controls-align-left vc_tta-o-all-clickable collapse collapseAll collapse collapseAll"> <div class="vc_tta-panels-container"> <div class="vc_tta-panels"> <div class="vc_tta-panel text-left btn-mb-0" id="panel4" data-vc-content=".vc_tta-panel-body"> <div class="vc_tta-panel-body" style="height: 0px;">  <div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 2em"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner vc_row-fluid boxed border-r-1e vc_custom_1576538968603 vc_row-has-fill"><div class="wpb_column column_container col-sm-12"><h2>Four amazing things to realise about content</h2></div><div class="text-center feature-1-mb-0 wpb_column column_container col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 1em"><span class="vc_empty_space_inner"></span></div><div class="feature feature-1 standard"> <i class="icon--pillar icon--lg icon-Bar-Chart"></i><h4></h4></div></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner vc_custom_1576019238614"><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"><h5>It’s everywhere</h5><p>The FIRST AMAZING THING about content, is that it’s made up of every interaction that a person has with your brand. Going beyond advertising, beyond marketing and content marketing, your content is also every customer experience on the shop floor, or an interaction with a sales person on the phone, every time someone gets frustrated using your website. In fact, you could almost say that by engaging with your brand, audiences are creating content.</p></div></div></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid pad-box col-sm-push-8"><div class="text-center col-sm-push-10 feature-1-mb-0 wpb_column column_container col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 0em"><span class="vc_empty_space_inner"></span></div><div class="feature feature-1 standard"> <i class="icon--pillar icon--lg icon-Rock-andRoll"></i><h4></h4></div></div></div></div><div class="col-sm-pull-2 wpb_column column_container col-sm-10"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"><h5>It’s in your hands</h5><p>Content is the crystallisation of your brand – the face and the voice that people see, hear and experience. The way audiences experience your brand could be cerebral, emotional, transactional, or all three. The SECOND AMAZING THING to realise about content is that each encounter audiences have with your brand, no matter what level it’s at, can and should be crafted to tell a seamless, integrated and coherent story to your audience.</p></div></div></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid boxed border-r-1e vc_custom_1576538972709 vc_row-has-fill"><div class="text-center feature-1-mb-0 wpb_column column_container col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 2.5em"><span class="vc_empty_space_inner"></span></div><div class="feature feature-1 standard"> <i class="icon--pillar icon--lg icon-Idea-3"></i><h4></h4></div></div></div></div><div class="text-center wpb_column column_container col-sm-10"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element vc_custom_1576539025601"><div class="wpb_wrapper"><h5 style="text-align: left;">It’s your own</h5><p style="text-align: left;">The THIRD AMAZING THING about content is that might not be what you think it is. While content could be defined as all the tactical pieces that go out into the world like outdoor advertising, digital campaigns, articles and videos, these are in fact just the channels through which your content is distributed. What actually makes up your content is the idea, the concept, the story that you’re telling. Crucial to this is keeping the coherence of the idea and messages consistent for your segments, across channels and through the sequence of multiple audience interactions. Because content can take any shape or form and turn up where you least expect it, it’s power to influence customer behavior is incredible.</p></div></div></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid pad-box"><div class="text-center col-sm-push-10 feature-1-mb-0 wpb_column column_container col-sm-2"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 2em"><span class="vc_empty_space_inner"></span></div><div class="feature feature-1 standard"> <i class="icon--pillar icon--lg icon-Arrow-Shuffle"></i><h4></h4></div></div></div></div><div class="col-sm-pull-2 wpb_column column_container col-sm-10"><div class="vc_column-inner "><div class="wpb_wrapper"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"><h5>It’s a two-way street</h5><p>The FOURTH AMAZING THING about content, is that even though it’s something you create and your brand projects outward, it’s what comes back at you where it becomes really interesting. Part of this is the content that you don’t create yourself – user generated content – but still becomes part of your brand. This gives you insight into how your audience sees you and forms, along with all the regular data and metrics, the raw data from which you’ll draw insights. This measurement is crucial, as the feedback, responses, results and learnings that can be garnered are what will inform the evolution of your strategy and, in turn, the next phase of content creation.</p></div></div></div></div></div></div></div></div></div></div>  </div>  <div class="row text-center"> <a href="#panel4" data-vc-accordion="" class="btn" data-vc-container=".vc_tta-container"> <span class="text-more btn__text"> Tell me more <span class="vc_icon_element-icon fa fa-plus" style="color:#343434 !important"></span> </span> <span class="text-less btn__text"> Read less <span class="vc_icon_element-icon fa fa-minus" style="color:#343434 !important"></span> </span> </a> </div>  </div> </div> </div> </div> </div> </div> </div> </div></div></div></div></div></section></section><section data-vc-parallax="1.5" data-vc-parallax-image="https://www.thewalk.au/media/section-hdr-purple.jpg" class="vc_section bg--tertiary vc_custom_1592453200957 vc_section-has-fill vc_section-o-content-middle vc_section-flex vc_general vc_parallax vc_parallax-content-moving"><section class="vc_row wpb_row vc_row-fluid vc_custom_1592877234727 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center" style="color: #ffffff;">What can we do for you?</h2> <p style="color: #ffffff;">We offer the critical thinking and industry nous required to effectively give shape to a business challenge so that it can be addressed. We offer the strategic thinking and understanding necessary to craft a strategy that will guide every effort towards the eventual solution. And, we offer the experience and skills needed to produce content across channels and media that will get us there while delivering a great brand experience for your business.</p> <p style="color: #ffffff;">Get in touch to talk to us about how we might apply our process to solving your business challenge.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1698276122658 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_6' > <div class='gform_heading'> <p class='gform_required_legend'>"<span class="gfield_required 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observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#097d686562497d616c7e68656227687c"><span class="__cf_email__" data-cfemail="691d080502291d010c1e08050247081c">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#7004111c1b3004181507111c1b5e1105"><span class="__cf_email__" data-cfemail="5327323f3813273b3624323f387d3226">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div>    <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>