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wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top" > <div class="wpb_wrapper"> <h1 class="text-center">Taking you to the leading edge of SaaS</h1> <p class="text-center lead">Smarter software demands smarter marketing</p> </div> </div> <div class="vc_empty_space" style="height: 1em"><span class="vc_empty_space_inner"></span></div></div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1598312166917 vc_row-has-fill"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>When the competition is complex, let’s be clear</h2> <p class="lead">SaaS is a fiercely competitive and fast-growing segment. As the competition steps up, the need for an innovative marketing strategy grows.</p> <p>A recent study showed that software development companies with a 20% annual growth rate have a shockingly low 8% chance of surviving the next few years. Which means, in an industry filled with some of the brightest, most inventive minds on the planet, your approach to marketing needs to be just as clever as the software you’re selling if you want your business to thrive.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="840" height="600" src="https://www.thewalk.au/media/6002-SaaS-LP_body-image-1.gif" class="vc_single_image-img attachment-full" alt="" title="6002-SaaS-LP_body-image-1" /></div> </figure> </div> </div></div></div></div></div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1598404697123 vc_row-has-fill"><div class="container"><div class="row"><div class="col-sm-push-6 wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top" > <div class="wpb_wrapper"> <h2>The right message, to the right people, with omnichannel marketing</h2> <p>However, while your software is complex and solves complex problems in a brilliant way, it can be hard to explain in a way that’s simple for your target audience to understand.</p> <p>Plus, you need to sell the technical side to the technical people, the business advantages to the businesspeople, and the economic benefits to the finance people, just to get your foot in the door.</p> <p>Add to this the challenge of maintaining coherent messaging and a consistent brand voice across multiple channels, all while trying to establish trust with your audience and–</p> <h5>Phew!</h5> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="col-sm-pull-8 wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left vc_custom_1599176335862"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="840" height="703" src="https://www.thewalk.au/media/6002-SaaS-LP_body-image-2.gif" class="vc_single_image-img attachment-full" alt="" title="6002-SaaS-LP_body-image-2" /></div> </figure> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1598312166917 vc_row-has-fill"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-10 col-has-fill"><div class="vc_column-inner vc_custom_1599724772524"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="lead text-center">Yes, SaaS marketing is challenging, and even the most innovative and well-designed software needs an equally solid SaaS marketing strategy to succeed – an omnichannel strategy that takes your customers on a personalised purchasing journey and adapts to meet the changing needs of your customers and the fast-moving SaaS environment.</p> <h5 class="text-center">This is where you could use the experience and expertise of The Walk.</h5> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="text-center"><span class="btn__text"><a class="btn btn--primary inner-link" href="#casestudy">Read our case study</a></span><span class="btn__text"><a class="btn" style="margin-bottom: 26px" href="/contact/">Contact us</a></span></p> </div> </div> </div></div></div></div></div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid stripe stripe-top vc_custom_1599725314655 vc_row-has-fill"><div class="container"><div class="row"><div class="bottom-LTR col-primary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1599725339900"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top vc_custom_1726444067445" > <div class="wpb_wrapper"> <h2 class="text-center">Results-focused, detailed and data-informed</h2> <p>Goals, KPIs and insights are critical to the success of any marketing project at The Walk. Measurement is crucial so that we can optimise and improve results, sharpening campaigns and monitoring for the impact of competition so that we can keep you a step ahead.</p> <p>We’ve helped some of the largest SaaS businesses achieve their marketing summits, and we’ve helped some of the smallest too. Whether you’re big, small, or somewhere in between, we have the skills and experience to help.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div><div class="pillars-1"> <div class="slider" data-items="6" data-timing="3000"> <ul class="slides client-slides"> <li> <img decoding="async" width="300" height="141" src="https://www.thewalk.au/media/instantscripts-logo-300x141-1.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/databricks-logo-300x141-1.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-red-hat-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="The Walk - Integrated Marketing Agency" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-aws-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="The Walk - Integrated Marketing Agency" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-lenovo-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-lenovo-300x141.png 300w, https://www.thewalk.au/media/logo-lenovo.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-google-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-google-300x141.png 300w, https://www.thewalk.au/media/logo-google.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="166" height="150" src="https://www.thewalk.au/media/logo-hp.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> </ul> </div> </div><div class="vc_empty_space" style="height: 4em"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner vc_row-fluid flex-box vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Ways we’ve helped SaaS brands</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid flex-box vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Light-Bulb color--primary"></i> <h3>Brand and Marketing Strategy</h3> <p>The best journeys start with a map. Know where you want to be and how you’re going to get there.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-File-HorizontalText color--primary"></i> <h3>Content Marketing</h3> <p>Build your authority and become a thought leader in your field with a strong SEO content marketing strategy.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Video-5 color--primary"></i> <h3>Video Marketing</h3> <p><a href="https://optinmonster.com/video-marketing-statistics-what-you-must-know/">85% of businesses</a> use video marketing. And with an incredible 89% of marketers reporting a good ROI, you should be using it too!</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Laptop-Phone color--primary"></i> <h3>Digital Marketing</h3> <p>Using channels like search, social, and display; digital marketing can lead your audience through each stage of the buying cycle.</p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid flex-box vc_custom_1629248336687 vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Ying-Yang color--primary"></i> <h3>Integrated Marketing</h3> <p>Every channel of your integrated marketing strategy should work together seamlessly to lead audiences through their purchasing journey.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Envelope color--primary"></i> <h3>Email Marketing</h3> <p>It’s the channel that just keeps on giving. Doomsdayers have long declared that email marketing is dead. And yet the results seem to say otherwise, with email marketing making an average of $38 for every $1 spent.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Dec color--primary"></i> <h3>Event Marketing</h3> <p>You don’t just want your audience hearing about your brand, you want them to experience it. Make your brand extra memorable by making an impression in person.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Monitor-Analytics color--primary"></i> <h3>Insights and Analytics</h3> <p>Great marketing demands ROI. But how do you measure your success? The Walk will assess your data, explain what it means for your business, and act upon it to improve your results.</p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe stripe-bottom vc_custom_1598938875873 vc_row-has-fill"><div class="container"><div class="row"><div class="top-RTL col-primary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1598938754733 vc_row-has-fill"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-xs" style="height: 2em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <div class="testimonial testimonial-2 text-center"> <p style="margin-bottom: 0px"><span class="testimonial__quote">“</span></p> <blockquote style="margin-top: 0em"> <p>It’s crucial to have a results-focused integrated marketing agency at your side, helping you decide how to invest your marketing budget over time to get the maximum ROI on your spend.</p> </blockquote> <p><span class="testimonial__quote">”</span></p> <p class="text-center"><cite><small>Nick Cantor – Digital Director</small></cite></p> </div> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top" > <div class="wpb_wrapper"> <h2>Innovative marketing for the industry of the future</h2> <p>SaaS is the industry that’s building our future. <a href="https://99firms.com/blog/saas-statistics/#gref">80% of businesses</a> already use at least one SaaS application, and <a href="https://bluetree.ai/saas-statistics/">86% of the organisations</a> surveyed believe that 80% of their software needs will be met by SaaS after 2022.</p> <p>This also means that competition is hot. SaaS companies have been known to spend between <a href="https://tomtunguz.com/saas-marketing-spend/">80 and 120%</a> of their revenue on sales and marketing in their first 3 years. That’s why it’s crucial to have a results-focused integrated marketing agency at your side, helping you decide how to invest your marketing budget over time to get the maximum ROI on your spend.</p> </div> </div> </div></div></div></div></div></section><div id="case-studies" data-vc-full-width="false" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid ss6-healthcare ss8-startup vc_custom_1658737648621 vc_row-has-fill"><div class="home wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <section class="slider slider--animate height-70 cover cover-5 parallax custom-slider-sh white lead" data-animation="fade" data-loop="true" data-arrows="true" data-paging="true" data-timing="500000"> <ul class="slides"> <li class="imagebg" data-overlay="7"> <div class="background-image-holder"> <img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6344-1-TWA-Industries-Startups-Carousel-Stax-hero.jpg" class="attachment-full size-full" alt="" srcset="https://www.thewalk.au/media/6344-1-TWA-Industries-Startups-Carousel-Stax-hero.jpg 1920w, https://www.thewalk.au/media/6344-1-TWA-Industries-Startups-Carousel-Stax-hero-300x169.jpg 300w, https://www.thewalk.au/media/6344-1-TWA-Industries-Startups-Carousel-Stax-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6344-1-TWA-Industries-Startups-Carousel-Stax-hero-768x432.jpg 768w, https://www.thewalk.au/media/6344-1-TWA-Industries-Startups-Carousel-Stax-hero-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> </div> <div class="container pos-vertical-center"> <div class="vc_row wpb_row vc_inner vc_row-fluid"> <div class="col-left wpb_column column_container col-sm-6"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="644" height="532" src="https://www.thewalk.au/media/5376-Stax-display-ad-image.jpg" class="vc_single_image-img attachment-full" alt="" title="5376-Stax-display-ad-image" srcset="https://www.thewalk.au/media/5376-Stax-display-ad-image.jpg 644w, https://www.thewalk.au/media/5376-Stax-display-ad-image-300x248.jpg 300w" sizes="(max-width: 644px) 100vw, 644px" /></div> </figure> </div> </div> </div> </div> <div class="col-right wpb_column column_container col-sm-6"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5>CASE STUDY</h5> </p> </div> </div> <h2 style="color: #ffffff;text-align: left" class="vc_custom_heading" >Building Awareness for Stax: Becoming a player among players to step up<br /> growth, fast.</h2> <div class="wpb_single_image wpb_content_element vc_align_left img-mobile"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="644" height="532" src="https://www.thewalk.au/media/5376-Stax-display-ad-image.jpg" class="vc_single_image-img attachment-full" alt="" title="5376-Stax-display-ad-image" srcset="https://www.thewalk.au/media/5376-Stax-display-ad-image.jpg 644w, https://www.thewalk.au/media/5376-Stax-display-ad-image-300x248.jpg 300w" sizes="(max-width: 644px) 100vw, 644px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Discover how we helped Stax, an intuitive cloud monitoring and management solution, build awareness and educate their audience. Through strategic messaging and a targeted campaign, we showcased Stax’s unique value proposition, driving engagement and positioning them as leaders in data transformation.</p> </p> </div> </div> <div class="vc_btn3-container btn-slider vc_btn3-inline" ><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-grey" href="/our-work/whos-stax-anyway/" title="" target="_blank">SEE THE WORK HERE</a></div> </div> </div> </div> </div></div> </li> <li class="imagebg" data-overlay="7"> <div class="background-image-holder"> <img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_results-background.jpeg" class="attachment-full size-full" alt="" srcset="https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_results-background.jpeg 1920w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_results-background-300x169.jpeg 300w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_results-background-1024x576.jpeg 1024w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_results-background-768x432.jpeg 768w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_results-background-1536x864.jpeg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> </div> <div class="container pos-vertical-center"> <div class="vc_row wpb_row vc_inner vc_row-fluid"> <div class="col-left wpb_column column_container col-sm-6"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_caremonitor-thumbnail.jpeg" class="vc_single_image-img attachment-full" alt="" title="6108-AWS-SMB-Case-Study_caremonitor-thumbnail" srcset="https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_caremonitor-thumbnail.jpeg 1920w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_caremonitor-thumbnail-300x169.jpeg 300w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_caremonitor-thumbnail-1024x576.jpeg 1024w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_caremonitor-thumbnail-768x432.jpeg 768w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_caremonitor-thumbnail-1536x864.jpeg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> </figure> </div> </div> </div> </div> <div class="col-right wpb_column column_container col-sm-6"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5>CASE STUDY</h5> </p> </div> </div> <h2 style="color: #ffffff;text-align: left" class="vc_custom_heading" >Amplifying AWS success stories to showcase cloud power</h2> <div class="wpb_single_image wpb_content_element vc_align_left img-mobile"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_caremonitor-thumbnail.jpeg" class="vc_single_image-img attachment-full" alt="" title="6108-AWS-SMB-Case-Study_caremonitor-thumbnail" srcset="https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_caremonitor-thumbnail.jpeg 1920w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_caremonitor-thumbnail-300x169.jpeg 300w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_caremonitor-thumbnail-1024x576.jpeg 1024w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_caremonitor-thumbnail-768x432.jpeg 768w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_caremonitor-thumbnail-1536x864.jpeg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>We partnered with AWS to highlight customer success stories, demonstrating the true power of the AWS cloud. By crafting compelling narratives and visual content, we not only showcased AWS’s capabilities but also inspired potential customers with real-world results of cloud transformation.</p> </p> </div> </div> <div class="vc_btn3-container btn-slider vc_btn3-inline" ><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-grey" href="/our-work/sharing-customer-stories-to-showcase-the-power-of-the-aws-cloud/" title="" target="_blank">SEE THE WORK HERE</a></div> </div> </div> </div> </div></div> </li> <li class="imagebg" data-overlay="7"> <div class="background-image-holder"> <img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6108-CSP-case-study_hero.jpg" class="attachment-full size-full" alt="" srcset="https://www.thewalk.au/media/6108-CSP-case-study_hero.jpg 1920w, https://www.thewalk.au/media/6108-CSP-case-study_hero-300x169.jpg 300w, https://www.thewalk.au/media/6108-CSP-case-study_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6108-CSP-case-study_hero-768x432.jpg 768w, https://www.thewalk.au/media/6108-CSP-case-study_hero-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> </div> <div class="container pos-vertical-center"> <div class="vc_row wpb_row vc_inner vc_row-fluid"> <div class="col-left wpb_column column_container col-sm-6"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6108-CSP-case-study_hero-mini.jpg" class="vc_single_image-img attachment-full" alt="" title="6108-CSP-case-study_hero-mini" srcset="https://www.thewalk.au/media/6108-CSP-case-study_hero-mini.jpg 1920w, https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-300x169.jpg 300w, https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-1024x576.jpg 1024w, https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-768x432.jpg 768w, https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> </figure> </div> </div> </div> </div> <div class="col-right wpb_column column_container col-sm-6"> <div class="vc_column-inner"> <div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5>CASE STUDY</h5> </p> </div> </div> <h2 style="color: #ffffff;text-align: left" class="vc_custom_heading" >Reimagining familiar software through creative marketing</h2> <div class="wpb_single_image wpb_content_element vc_align_left img-mobile"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6108-CSP-case-study_hero-mini.jpg" class="vc_single_image-img attachment-full" alt="" title="6108-CSP-case-study_hero-mini" srcset="https://www.thewalk.au/media/6108-CSP-case-study_hero-mini.jpg 1920w, https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-300x169.jpg 300w, https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-1024x576.jpg 1024w, https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-768x432.jpg 768w, https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>In collaboration with Lenovo and Microsoft, we transformed the perception of familiar software products. By employing innovative marketing strategies, we breathed new life into established offerings, demonstrating how creativity can drive interest and adoption in the software space.</p> </p> </div> </div> <div class="vc_btn3-container btn-slider vc_btn3-inline" ><a class="vc_general vc_btn3 vc_btn3-size-md vc_btn3-shape-rounded vc_btn3-style-modern vc_btn3-color-grey" href="/our-work/when-familiar-software-meets-creative-marketing/" title="" target="_blank">SEE THE WORK HERE</a></div> </div> </div> </div> </div></div> </li> </ul> </section> </div></div></div></div><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 1em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Want to see how an integrated marketing agency that moves with the rapidly growing SaaS industry can help drive your successful marketing strategy?</h2> <p class="text-center">Contact us today to discuss how we can help keep your company ahead of the curve in the SaaS industry. 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let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#295d484542695d414c5e48454207485c"><span class="__cf_email__" data-cfemail="2652474a4d66524e4351474a4d084753">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#5024313c3b1024383527313c3b7e3125"><span class="__cf_email__" data-cfemail="2256434e4962564a4755434e490c4357">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div>    <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>