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Marketing financial services - The Walk - Integrated Marketing & Communications Agency
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class="container"><div class="row"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top" > <div class="wpb_wrapper"> <h1 class="text-center">Become a trusted voice in financial services</h1> <p class="lead text-center">With marketing that shows why you’re the best in the business</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1599722012466 vc_row-has-fill"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Building businesses, by building trust</h2> <p>When you provide financial services, you’re asking customers to extend you their trust. For them, it amounts to more than just their hard-earned money. They鈥檙e trusting you with the businesses they鈥檝e worked to build, or their family鈥檚 prosperity. They鈥檙e trusting you with their futures.</p> <p>For this reason, there鈥檚 no other industry where building a trustworthy and reliable brand is more important.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="600" height="480" src="https://www.thewalk.au/media/5376-faith-ins-image-planning-1.jpg" class="vc_single_image-img attachment-full" alt="" title="5376-faith-ins-image-planning (1)" srcset="https://www.thewalk.au/media/5376-faith-ins-image-planning-1.jpg 600w, https://www.thewalk.au/media/5376-faith-ins-image-planning-1-300x240.jpg 300w" sizes="(max-width: 600px) 100vw, 600px" /></div> </figure> </div> </div></div></div></div></div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1598335826534 vc_row-has-fill"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner vc_custom_1598406124200"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top" > <div class="wpb_wrapper"> <h2 class="text-center">Where we can help you beat the market</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid capabilities"><div class="col-sm-offset-1 wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Compass-4"></i> <h4></h4> </p> <h4 style="text-align: center;">Marketing strategy and planning</h4> <p> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Pen-5"></i> <h4></h4> </p> <h4 style="text-align: center;">Brand building activity</h4> <p> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Archery-2"></i> <h4></h4> </p> <h4 style="text-align: center;">Lead generation and conversion</h4> <p> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Hand-TouchSmartphone"></i> <h4></h4> </p> <h4 style="text-align: center;">Customer journeys and digital experiences</h4> <p> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Affiliate"></i> <h4></h4> </p> <h4 style="text-align: center;">Customer activation and loyalty</h4> <p> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1598404697123 vc_row-has-fill"><div class="container"><div class="row"><div class="col-sm-push-6 wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs hidden-sm" style="height: 3em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top" > <div class="wpb_wrapper"> <h2>Omnichannel marketing, the numbers tell the story</h2> <p>With 66% of banking consumers and 57% of investment consumers preferring to <a href="https://www.dialogtech.com/blog/financial-services-marketing-statistics/" target="_blank" rel="noopener noreferrer">make purchases over the phone</a>, it’s clear that your customers are looking for a more personal experience. In fact, phone calls convert <a href="https://www.dialogtech.com/blog/financial-services-marketing-statistics/" target="_blank" rel="noopener noreferrer">10-15x more revenue</a> than web leads.</p> <p>However, actually getting聽new customers to make that call is the real challenge.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="col-sm-pull-8 wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left vc_custom_1599174918351"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="1200" height="1094" src="https://www.thewalk.au/media/6002-Finance_LP_body-image-1.gif" class="vc_single_image-img attachment-full" alt="" title="6002-Finance_LP_body-image-1" /></div> </figure> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1598405436673 vc_row-has-fill"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12 col-has-fill"><div class="vc_column-inner vc_custom_1598405481797"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="lead">At The Walk, we understand that marketing is a business tool, and every investment needs to deliver a healthy return.</p> <p>For example, digital advertising is a highly competitive arena for financial services, with many keywords costing <a href="https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost" target="_blank" rel="noopener noreferrer">$50 or more per click</a> in Google Ads. Fortunately, there are other ways to get the phone ringing. In fact, <a href="https://www.dialogtech.com/expertise/infographic/calls-search-financial-services/" target="_blank" rel="noopener noreferrer">64% of calls to financial service providers</a> come from organic search, which means that with an omnichannel marketing strategy you can attract more leads at a lower cost.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>As an integrated marketing agency, we can help you strategise and select key outreach channels, both online and offline, depending on forecasted success criteria. Working closely with your own team to provide the expertise and scale they need to succeed, we鈥檒l collaborate to build a compelling customer journey from their first impression of your brand, right through to when they pick up the phone, and beyond!</p> </div> </div> <div class="wpb_text_column wpb_content_element casestudy" > <div class="wpb_wrapper"> <p><a class="btn btn--primary inner-link" style="margin-bottom: 20px;" href="#casestudy"><span class="btn__text">Read our case study</span></a><a class="btn" style="margin-bottom: 20px;" href="/contact/"><span class="btn__text">Contact us</span></a></p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid stripe stripe-top vc_custom_1599720121136 vc_row-has-fill"><div class="container"><div class="row"><div class="bottom-LTR col-primary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1598405561227"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top" > <div class="wpb_wrapper"> <h2 class="text-center"><strong>Give your brand a clear voice that your customers will trust</strong></h2> <p class="text-center">Marketing financial services isn鈥檛 easy. Through integrated marketing that delivers personalised and relevant content to educate your customers, remove doubt, and build credibility, you can show your audience why they should choose you over everybody else.</p> <p class="text-center">Let The Walk help you with the insights, strategy and content you need to build an omnichannel brand that builds trust every step of the way.</p> <h5 class="text-center">Here are some of our top tools to build your brand and fill your pipeline:</h5> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner vc_row-fluid flex-box vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Light-Bulb color--primary"></i> <h3>Brand and Marketing Strategy</h3> <p>The best journeys start with a map. Know where you want to be and how you鈥檙e going to get there.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-File-HorizontalText color--primary"></i> <h3>Content Marketing</h3> <p>Build your authority and become a thought leader in your field with a strong SEO content marketing strategy.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Video-5 color--primary"></i> <h3>Video Marketing</h3> <p><a href="https://optinmonster.com/video-marketing-statistics-what-you-must-know/" target="_blank" rel="noopener noreferrer">85% of businesses</a> use video marketing. And with an incredible 89% of marketers reporting a good ROI, you should be using it too.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Laptop-Phone color--primary"></i> <h3>Digital Marketing</h3> <p>Using channels like search, social, and display; digital marketing can lead your audience through each stage of the buying cycle.</p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid flex-box vc_custom_1623809981604 vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Ying-Yang color--primary"></i> <h3>Integrated Marketing</h3> <p>Every channel of your integrated marketing strategy should work together seamlessly to lead audiences through their purchasing journey.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Envelope color--primary"></i> <h3>Email Marketing</h3> <p>It’s the channel that just keeps on giving. Naysayers have long declared that email marketing is dead. And yet the results seem to say otherwise, with email marketing making an average of $38 for every $1 spent.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Dec color--primary"></i> <h3>Event Marketing</h3> <p>You don鈥檛 just want your audience hearing about your brand, you want them to experience it. Make your brand extra memorable by making an impression in person.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Monitor-Analytics color--primary"></i> <h3>Insights and Analytics</h3> <p>Great marketing demands ROI. But how do you measure your success? The Walk will assess your data, explain what it means for your business, and act upon it to improve your results.</p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section id="casestudy" data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/5376-faith-ins-hero-image-1920x1080-2.jpg" class="vc_row wpb_row vc_row-fluid darker vc_custom_1599175730536 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/5376-faith-ins-hero-image-1920x1080-2.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top" > <div class="wpb_wrapper"> <h5>CASE STUDY</h5> <h2>Creating a brand and building trust in a niche financial market</h2> <p class="lead">Faith Insurance is a not-for-profit organisation offering insurance and risk management products to faith-based organisations who need to protect their assets, their communities, and their representatives in a range of different activities.</p> <h5>The destination:</h5> <p>As a completely new player in a highly competitive market, Faith Insurance needed to develop a brand that their faith-based target clients could trust; despite having no history or track record to build on.</p> </div> </div> <div class="wpb_single_image wpb_content_element vc_align_left vc_custom_1599174953756"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="644" height="320" src="https://www.thewalk.au/media/6002-Finance_LP_body-image-2.jpg" class="vc_single_image-img attachment-full" alt="" title="6002-Finance_LP_body-image-2" srcset="https://www.thewalk.au/media/6002-Finance_LP_body-image-2.jpg 644w, https://www.thewalk.au/media/6002-Finance_LP_body-image-2-300x149.jpg 300w" sizes="(max-width: 644px) 100vw, 644px" /></div> </figure> </div> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top" > <div class="wpb_wrapper"> <h5>The route:</h5> <ul> <li>Taking the time to understand our target audience, we developed a name, face and voice that Faith Insurance鈥檚 community-based organisations could trust.</li> <li>We then developed a 6-month plan of action to ensure we adhered to the vision and built steadily towards achieving the business goals.</li> <li>Researching and recommending high-performing SEO topics, we planned out 6 months of consistent, punchy, and relevant content to ensure a steady flow of quality traffic.</li> <li>Finally, we unleashed a finely-tuned combination of search and display ads. A/B testing and consistent optimisation allowed us to continually discover new opportunities and improve results.</li> </ul> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="1288" height="1064" src="https://www.thewalk.au/media/5376-Faith-Insurance-results-1.png" class="vc_single_image-img attachment-full" alt="" title="5376-Faith-Insurance-results" srcset="https://www.thewalk.au/media/5376-Faith-Insurance-results-1.png 1288w, https://www.thewalk.au/media/5376-Faith-Insurance-results-1-300x248.png 300w, https://www.thewalk.au/media/5376-Faith-Insurance-results-1-1024x846.png 1024w, https://www.thewalk.au/media/5376-Faith-Insurance-results-1-768x634.png 768w" sizes="(max-width: 1288px) 100vw, 1288px" /></div> </figure> </div> <div class="vc_empty_space" style="height: 4em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element vc_custom_1598404097385" > <div class="wpb_wrapper"> <h5>The Walk</h5> <p>The brand launch campaign delivered quick results in both performance and sales, and had soon topped industry averages by a wide margin in conversions and CTR.</p> <p><strong>A subsequent lead gen campaign increased inbound leads by 52.63% and delivered a 126.92% increase in sales overall. An impressive 8.7% of visitors turned into leads, while 26.4% of leads converted into customers.</strong></p> <p>Our omnichannel marketing strategy that covered brand strategy, brand development, SEM, SEO, website build and lead generation campaigns allowed Faith Insurance to gain a strong foothold in the industry, while rapidly developing their reputation for reliability and dependability.</p> <p>The awareness and trust established during the initial 6-month period has continued to draw customers to the Faith Insurance family.</p> </div> </div> </div></div></div></div></div></section><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 1em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">We鈥檙e the integrated marketing agency that stands with you every step of the way</h2> <p class="text-center">Here at The Walk, we understand that you鈥檙e working in one of the most competitive and challenging markets there is. With extensive experience solving the kinds of marketing challenges that financial service providers commonly face, our commitment to results is second-to-none, as it our ability to be flexible and to collaborate.</p> <p class="text-center">Contact us today to discuss how we can help you develop a brand that builds trust and leads from the front in the financial services industry.</p> </div> </div> <div class='gf_browser_unknown gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_64' ><form method='post' enctype='multipart/form-data' id='gform_64' action='/industries/financial-services-marketing/' data-formid='64' novalidate> <div class='gform-body gform_body'><ul id='gform_fields_64' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_64_1" class="gfield gfield--type-text icon_name gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_64_1" ><label class='gfield_label gform-field-label' for='input_64_1'>First name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_64_1' type='text' value='' class='medium' placeholder='First name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_64_9" class="gfield gfield--type-text gfield--width-full icon_name gf_right_half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_64_9" ><label class='gfield_label gform-field-label' for='input_64_9'>Last name</label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_64_9' type='text' value='' class='medium' placeholder='Last name' aria-invalid="false" /> </div></li><li id="field_64_2" class="gfield gfield--type-email icon_email gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_64_2" ><label class='gfield_label gform-field-label' for='input_64_2'>Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_64_2' type='email' value='' class='medium' placeholder='Your email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_64_3" class="gfield gfield--type-phone icon_phone gf_right_half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_64_3" ><label class='gfield_label gform-field-label' for='input_64_3'>Phone</label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_64_3' type='tel' value='' class='medium' placeholder='Phone number' aria-invalid="false" /></div></li><li id="field_64_4" class="gfield gfield--type-textarea field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_64_4" ><label class='gfield_label gform-field-label' for='input_64_4'>Message</label><div class='ginput_container ginput_container_textarea'><textarea name='input_4' id='input_64_4' class='textarea medium' placeholder='Please tell us about your previous marketing efforts. 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marketing agency" href="/sunshine-coast-marketing-agency/">Sunshine Coast</a></strong><br /> <a title="Call us on the Sunshine Coast" href="tel:+61731068850">+61 (0) 7 3106 8850</a></p> <p><!--<strong>From overseas:</strong> Singapore <a href="tel:+6531591776">+65 3159 1776</a> USA <a href="tel:+16469806830">+1 646 980 6830</a>--></p> <p><a class="btn btn--primary" href="/contact/"><span class="btn__text">Say g’day</span></a></p> </div> </div><div id="text-4" class="widget widget_text sidebar__element"><h6 class="widget-title">Get in touch:</h6> <div class="textwidget"><p><span title="Collingwood marketing agency">2/166 Wellington Street,<br /> Collingwood, VIC Australia 3066</span></p> <p><a class="btn btn--primary" href="/contact/"><span class="btn__text">Say g'day</span></a></p> </div> </div></div><div class="col-md-3 col-sm-6"><div id="block-2" class="widget widget_block sidebar__element"><h6 class="widget-title">About:</h6> <p><a href="/about/">Meet The Walk</a><br> <a href="/our-work/">Our work</a><br> <a href="/about/how-we-work/">How we work</a><br> <a href="/services/">Integrated marketing services</a></p> <h6 class="widget-title">Industries:</h6> <p><a href="/services/b2b-marketing/">B2B marketing</a><br> <a href="/industries/education-marketing/">Education marketing</a><br><a href="/industries/enterprise-marketing/">Enterprise marketing</a><br><a href="/industries/financial-services-marketing/">Financial services</a><br> <a href="/industries/healthcare-marketing/">Healthcare marketing</a><br> <a href="/industries/not-for-profit-marketing/">Not-for-profit marketing</a><br> <a href="/industries/software-as-a-service-marketing/">SaaS marketing</a><br> <a href="/industries/startup-marketing/">Startup marketing</a><br> <a href="/industries/b2b-technology-marketing/">Tech marketing</a></p></div></div><div class="col-md-3 col-sm-6"><div id="text-5" class="widget widget_text sidebar__element"><h6 class="widget-title">Stay in touch:</h6> <div 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We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- startup package 2 details --> <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- startup package 3 details --> <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we鈥檒l write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We鈥檒l support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- Start of The Walk Zendesk Widget script --> <!-- <script id="ze-snippet" src="https://static.zdassets.com/ekr/snippet.js?key=267dffac-dc62-46b8-bf57-a5905aff6e06"></script> <script> zE('webWidget', 'hide'); function openWidget() { zE('webWidget', 'show'); zE('webWidget', 'open'); document.querySelector('#myLauncher').style.opacity = 0; }; zE('webWidget:on', 'close', function() { zE('webWidget', 'hide'); document.querySelector('#myLauncher').style.opacity = 1; }); </script> <!-- End of thewalk Zendesk Widget script --> <!-- <a class="btn btn--primary visible-lg" id="myLauncher" onclick="openWidget()"><i class="icon--pillar icon-Speach-Bubble"></i><span class="btn__text">Chat with us</span></a> <a class="btn btn--primary hidden-lg" id="myLauncher" onclick="openWidget()"><i class="icon--pillar icon-Speach-Bubble"></i></a> --> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>