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Creative marketing - The Walk - Integrated Marketing & Communications Agency

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It’s the twine that ties together your branding, design and content.</p> <p>Great creative starts with great ideas – which we happen to have a wealth of experience with. But they don&#8217;t just come from nowhere. Our approach to producing great creative work involves a healthy dose of upfront research to gain insights that drive us in the right direction. We call it data-informed creative.</p> <p>Are you unhappy with the creative work you&#8217;re getting? Why put up with it? <strong>Let&#8217;s craft something extraordinary together</strong>.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-6 col-md-offset-1 col-md-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg" style="height: 1.5em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-sm" style="height: 4em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element bg--primary box-angle-left text-white" > <div class="wpb_wrapper"> <p class="h3">What is “creative”?</p> <p>In simple terms, it is the concept, artwork and design outcomes that are delivered as part of our work.</p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1590709078693 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="boxed bg--white boxed--lg wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-8 col-md-offset-2 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element text-center-mob" > <div class="wpb_wrapper"> <h2 class="text-center">Why quality creative is important</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid hide-shadow vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Arrow-Around color--primary"></i> <h3>Consistent</h3> </p> <p style="text-align: center;">Creative that makes you memorable. We create well-crafted, quality assets you can use across a variety of channels: web, email, social media, and events, for example.</p> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Hand-TouchSmartphone color--primary"></i> <h3>Compelling</h3> </p> <p style="text-align: center;">Engaging copy, crisp design, beautiful videos – we help with ideas, production and distribution.</p> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Bar-Chart color--primary"></i> <h3>Strategic</h3> </p> <p style="text-align: center;">We map brand promise to audience need, meaning our creative gets <br class="visible-lg visible-md" />real results.</p> <p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid bg--tertiary vc_custom_1588036452422 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Are you ready to stand out from the crowd?</h2> <p class="lead text-center">When it comes to creative marketing, it’s the idea that separates the wheat from the chaff.</p> <p>At The Walk you can brainstorm together with our team of creatives to achieve optimal return on imagination. 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Our challenge was to help the school achieve its growth targets, but there was a limited budget, and&hellip;<!-- </em> --></span> <!--<br /><span><em>Acquisition campaign, B2C marketing, Brand and marketing strategy, Creative, Direct Mail, Email marketing, Integrated campaign, Not for profit marketing, Print Design</em></span>--> </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/owning-a-niche-to-accelerate-growth/"> <div class="card card-3"> <div class="card__image"> <img decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-300x169.jpg 300w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-768x432.jpg 768w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Owning a niche to accelerate growth</h5></div> <span><!-- <em> -->When BusinessHub approached us to help grow their business, we knew we had to show their audience just how easy and powerful it can be to identify and solve these hidden challenges with the right MYOB customisation partner.<!-- </em> --></span> <!--<br /><span><em>Acquisition campaign, B2B marketing, B2B technology, Brand and marketing strategy, Content marketing, Creative, Digital marketing campaign, Integrated campaign, Lead generation campaign, Print Design, Search engine marketing (SEM), Search engine optimisation (SEO), Web development, Website design</em></span>--> </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/building-a-brand-story-that-brings-customers-on-the-journey/"> <div class="card card-3"> <div class="card__image"> <img decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6300-1-DCI-CSP-Article-Hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6300-1-DCI-CSP-Article-Hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6300-1-DCI-CSP-Article-Hero-300x169.jpg 300w, https://www.thewalk.au/media/6300-1-DCI-CSP-Article-Hero-768x432.jpg 768w, https://www.thewalk.au/media/6300-1-DCI-CSP-Article-Hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6300-1-DCI-CSP-Article-Hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Building a brand story that brings customers on the journey</h5></div> <span><!-- <em> -->The key ambition of this work was to present Lenovo ISG in a convincing but accessible way, walking the line between describing their formidable capability and credentials, without sounding boastful or overblown. With a series of three flyers&hellip;<!-- </em> --></span> <!--<br /><span><em>Acquisition campaign, B2B marketing, Brand and marketing strategy, Branding, Creative, Enterprise marketing, Print Design</em></span>--> </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/helping-a-not-for-profit-on-their-mission-to-deliver-value-for-their-members/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6186-1_ESSSuper_hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6186-1_ESSSuper_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6186-1_ESSSuper_hero-300x169.jpg 300w, https://www.thewalk.au/media/6186-1_ESSSuper_hero-768x432.jpg 768w, https://www.thewalk.au/media/6186-1_ESSSuper_hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6186-1_ESSSuper_hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Helping a not-for-profit on their mission to deliver value for their members</h5></div> <span><!-- <em> -->ESSSuper approached us to develop a creative campaign to encourage their target market (emergency service & state members) to review their super contribution rates. The main benefit that we needed to communicate was simply how impactful it is&hellip;<!-- </em> --></span> <!--<br /><span><em>B2C marketing, Creative, Email marketing, Integrated campaign, Not for profit marketing</em></span>--> </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/leveraging-the-strengths-of-social-media-to-drive-sales-like-never-before/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6158-InstanScripts-folio-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6158-InstanScripts-folio-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6158-InstanScripts-folio-hero-300x169.jpg 300w, https://www.thewalk.au/media/6158-InstanScripts-folio-hero-768x432.jpg 768w, https://www.thewalk.au/media/6158-InstanScripts-folio-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6158-InstanScripts-folio-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Leveraging the strengths of social media to drive sales like never before</h5></div> <span><!-- <em> -->Through paid social media advertising, The Walk helped InstantScripts to target a variety of different audiences with specific messaging and the most relevant offering. From birth control and STI testing, to hair loss treatment and erectile dysfunction, each&hellip;<!-- </em> --></span> <!--<br /><span><em>B2C marketing, Creative, Digital marketing campaign, Healthcare marketing, Social media marketing, Start up marketing</em></span>--> </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/setting-the-scene-for-professional-services/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6158-Folio_Services-shoot_hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6158-Folio_Services-shoot_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6158-Folio_Services-shoot_hero-300x169.jpg 300w, https://www.thewalk.au/media/6158-Folio_Services-shoot_hero-768x432.jpg 768w, https://www.thewalk.au/media/6158-Folio_Services-shoot_hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6158-Folio_Services-shoot_hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Setting the scene for professional services</h5></div> <span><!-- <em> -->A picture paints a thousand words, which makes brand photography an important part of communication. In the B2B tech environment, where products and services are complicated and can have highly abstract benefits, this takes an extra level of&hellip;<!-- </em> --></span> <!--<br /><span><em>B2B marketing, Branding, Creative, Enterprise marketing</em></span>--> </div> </div> </a> </li> </ul> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="text-center"><a class="btn btn--primary" href="/our-work/">View more work</a></p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space vc_custom_1654497049790"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Who we have worked with:</h2> </div> </div> <div class="pillars-1"> <div class="slider" data-items="6" data-timing="3000"> <ul class="slides client-slides"> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-life-saving-victoria.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-ldb-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-ldb-300x141.png 300w, https://www.thewalk.au/media/logo-ldb.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-rylock-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-rylock-300x141.png 300w, https://www.thewalk.au/media/logo-rylock.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="161" src="https://www.thewalk.au/media/CofCI-logo-300x161.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/CofCI-logo-300x161.png 300w, https://www.thewalk.au/media/CofCI-logo-1024x550.png 1024w, https://www.thewalk.au/media/CofCI-logo-768x412.png 768w, https://www.thewalk.au/media/CofCI-logo-1536x825.png 1536w, https://www.thewalk.au/media/CofCI-logo.png 1920w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-faith-insurance.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-fronditha-care.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-esssuper-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/client-logo-esssuper-300x141.png 300w, https://www.thewalk.au/media/client-logo-esssuper.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/instantscripts-logo-300x141-1.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> </ul> </div> </div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid equal-height-column mobine-top-small-space vc_custom_1612491243488"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-10 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">What we&#8217;re good at</h2> <p class="text-center">Great creative is crafted by exceptional minds. Our team of strategists, producers, directors, designers and writers develop creative assets that are crafted to make the most out of each channel. By using a data-driven approach, our focus is delivering great results that keep your brand top of mind.</p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom flex-box"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner vc_custom_1590564579449"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Idea-2 color--primary"></i> <h3>Distilling complex ideas</h3> <p>Clearly communicate the benefits of products or services with compelling creative. As consumers become more educated and solutions get more complex, great creative will help your business cut through the noise.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner vc_custom_1590564583570"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-A-Z color--primary"></i> <h3>Beginning-to-end creative</h3> <p>Strategise and execute creative across the entire buyer cycle. From awareness all the way to customer retention we help deliver well-crafted creative to help your business shine.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner vc_custom_1590564588257"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Arrow-Mix color--primary"></i> <h3>Integrated approach</h3> <p>A media-agnostic approach that is driven by results. Our only goal is results for your business. The way and means we get there is determined by a range of factors like your audience and product or service.</p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe z-2 vc_custom_1588036512106"><div class="container"><div class="row"><div class="bottom-LTR col-secondary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/5903_Creative_background_1920x1080px-1.jpg" class="vc_row wpb_row vc_row-fluid equal-height-column dark vc_custom_1592190555153 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/5903_Creative_background_1920x1080px-1.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1588080257244"><div class="wpb_column column_container col-sm-10 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element text-white" > <div class="wpb_wrapper"> <h2 class="text-white text-center">Three ways meaningful creative builds long-term brand health</h2> <p class="text-center">A seminal report by Les Binet and Peter Field suggests that marketers should invest 60% of their budgets in long-term brand building*.</p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom flex-box vc_custom_1599185181786 vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">1</div> <h4 style="text-align: center;">Good creative has impact.</h4> <p style="text-align: center;">Quality creative helps you communicate a complex idea or message quickly. It makes a splash where bad creative might not. Plus, it&#8217;s often memorable because it contains an insight or truth that customers remember.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">2</div> <h4 style="text-align: center;">It forms the basis of your campaigns</h4> <p style="text-align: center;">and allows you to give an airtight brief to people working with your brand.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">3</div> <h4 style="text-align: center;">It drives sales.</h4> <p style="text-align: center;">Building brand equity in the form of awareness, associations and quality fosters loyalty. This is proven to reduce price sensitivity and increases margins<a href="https://www.thedrum.com/news/2019/08/23/marketers-should-focus-brand-metrics-when-it-comes-building-long-term-brand-strategy">*</a>. Good creative makes your brand likeable, trustworthy and credible.</p> </div> </div> </div></div></div></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><sup>*</sup><small><a href="https://www.thedrum.com/news/2019/08/23/marketers-should-focus-brand-metrics-when-it-comes-building-long-term-brand-strategy" target="_blank" rel="noopener noreferrer">Why marketers should focus on brand metrics when it comes to building long-term brand strategy</a></p> </div> </div> <div class="vc_empty_space" style="height: 9em"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe z-2 vc_custom_1590743060393"><div class="container"><div class="row"><div class="top-RTL col-tertiary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p> </small></p> <h2>Ready to distil complex ideas into juicy morsels crafted to astound educated consumers?</h2> <p class="lead">We can help you strategise end-to-end creative across the entire purchasing cycle, i.e., from brand awareness right through to long-term customer retention.</p> <p>The Walk’s integrated approach to creative marketing is driven by a media-agnostic focus aimed at achieving optimal results. 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However, there are numerous other tools at&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Nick Cantor &bull; </span> <span>July 22, 2024</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/tips-for-developing-a-great-brand-name-and-visual-identity-part-3/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6168-Brand-logo_article_hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6168-Brand-logo_article_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-300x169.jpg 300w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-768x432.jpg 768w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6168-Brand-logo_article_hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Tips for developing a great brand name and visual identity &#8211; part 3</h5> <span>In part three of our three part series, we&#8217;ll help you navigate your way through the complicated task of creating a brand that your target market will love. Questions you should ask when branding your business How to&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">The Walk Agency &bull; </span> <span>August 25, 2021</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/tips-for-developing-a-great-brand-name-and-visual-identity-part-2/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6168-Brand-logo_article_hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6168-Brand-logo_article_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-300x169.jpg 300w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-768x432.jpg 768w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6168-Brand-logo_article_hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Tips for developing a great brand name and visual identity &#8211; part 2</h5> <span>In part two of our three part series, we&#8217;ll help you navigate your way through the complicated task of creating a brand that your target market will love. Questions you should ask when branding your business How to&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">The Walk Agency &bull; </span> <span>August 25, 2021</span> </div> </div> </div> </a> </div><!--end item--> </div><!--end masonry container--> </div><!--end masonry--> <p style="text-align: center;"><a class="btn btn--primary" href="/perspectives/"><span class="btn__text">More Perspectives</span></a></p> </div><!--end of row--></div></div></div></div></div></section> </div><footer class="bg--dark footer-4" id="footer"> <div class="container"> <div class="row"> <div class="col-md-3 col-sm-6"><div id="text-2" class="widget widget_text sidebar__element"><h6 class="widget-title">Phone:</h6> <div class="textwidget"><p><strong>Melbourne</strong><br /> <a title="Call us in Melbourne" href="tel:+61399730204">+61 (0) 3 9973 0204</a><br /> <strong><a style="text-decoration: none;" title="Sunshine Coast marketing agency" 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}, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#ef9b8e8384af9b878a988e8384c18e9a"><span class="__cf_email__" data-cfemail="e195808d8aa195898496808d8acf8094">[email&#160;protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#c9bda8a5a289bda1acbea8a5a2e7a8bc"><span class="__cf_email__" data-cfemail="ccb8ada0a78cb8a4a9bbada0a7e2adb9">[email&#160;protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <!--Add the following script at the bottom of the web page (before </body></html>)--> <!-- <script type="text/javascript">function add_chatinline(){var hccid=42621707;var nt=document.createElement("script");nt.async=true;nt.src="https://mylivechat.com/chatinline.aspx?hccid="+hccid;var ct=document.getElementsByTagName("script")[0];ct.parentNode.insertBefore(nt,ct);} add_chatinline();</script> --> <!-- startup package 1 details --> <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We&rsquo;ll sit down with your team to unpick what makes your business unique. We&rsquo;ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we&rsquo;ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we&rsquo;re targeting, as part of the basic package we&rsquo;ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design &amp; development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- startup package 2 details --> <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We&rsquo;ll sit down with your team to unpick what makes your business unique. We&rsquo;ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we&rsquo;ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We&rsquo;ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we&rsquo;re targeting, as part of the medium package we&rsquo;ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we&rsquo;ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design &amp; development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we&rsquo;ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- startup package 3 details --> <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We&rsquo;ll sit down with your team to unpick what makes your business unique. We&rsquo;ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we&rsquo;ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We&rsquo;ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we&rsquo;re targeting, as part of the pro package we&rsquo;ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we&rsquo;ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design &amp; development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- Start of The Walk Zendesk Widget script --> <!-- <script id="ze-snippet" src="https://static.zdassets.com/ekr/snippet.js?key=267dffac-dc62-46b8-bf57-a5905aff6e06"></script> <script> zE('webWidget', 'hide'); function openWidget() { zE('webWidget', 'show'); zE('webWidget', 'open'); document.querySelector('#myLauncher').style.opacity = 0; }; zE('webWidget:on', 'close', function() { zE('webWidget', 'hide'); document.querySelector('#myLauncher').style.opacity = 1; }); </script> <!-- End of thewalk Zendesk Widget script --> <!-- <a class="btn btn--primary visible-lg" id="myLauncher" onclick="openWidget()"><i class="icon--pillar icon-Speach-Bubble"></i><span class="btn__text">Chat with us</span></a> <a class="btn btn--primary hidden-lg" id="myLauncher" onclick="openWidget()"><i class="icon--pillar icon-Speach-Bubble"></i></a> --> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>

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