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href="https://www.thewalk.au/industries/software-as-a-service-marketing/">SaaS marketing</a></li> <li id="menu-item-9691" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9691"><a target="_parent" href="https://www.thewalk.au/industries/startup-marketing/">Startup marketing</a></li> <li id="menu-item-9264" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9264"><a target="_parent" href="https://www.thewalk.au/industries/b2b-technology-marketing/">Tech marketing</a></li> </ul> </li> <li id="menu-item-1877" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1877"><a target="_parent" href="https://www.thewalk.au/perspectives/">Perspectives</a></li> <li id="menu-item-1892" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1892"><a target="_parent" href="https://www.thewalk.au/contact/">Contact</a></li> </ul> </div> <div class="nav-module right"> <a href="#" class="nav-function modal-trigger" data-modal-id="search-form"> <i class="interface-search icon icon--sm"></i> <span>Search</span> </a> </div> </div> </div> </div> <div class="nav-mobile-toggle visible-sm visible-xs"> <span class="h6">Menu</span> <i class="icon-Align-Right icon--pillar icon--sm"></i> </div> </nav> <div class="main-container transition--fade"><div class="wpb-content-wrapper"><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/6325-1-TWA-Web-page-hero-images-How-we-work.jpg" class="vc_row wpb_row vc_row-fluid vc_custom_1723438897882 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/6325-1-TWA-Web-page-hero-images-How-we-work.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top" > <div class="wpb_wrapper"> <h1 class="text-center">Fueling growth with effective integrated marketing</h1> <p class="lead text-center">We know the game, we know the arena and we’re ready to be part of your team.</p> </div> </div> <div class="vc_empty_space" style="height: 1em"><span class="vc_empty_space_inner"></span></div></div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid bg--white vc_custom_1599031345161"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="lead">Our approach to integrated marketing puts your business challenge at the centre of everything we do.</p> <p>Over the years we’ve cultivated huge respect for the unique challenges facing marketers in global businesses. We know that the greatest successes are always built on combined knowledge, shared experience, effective collaboration with varied stakeholders and a shared passion for <br class="hidden-sm hidden-xs" />delivering results.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner vc_custom_1598343126768"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top" > <div class="wpb_wrapper"> <div class="testimonial testimonial-2 text-center"> <p style="margin-bottom: 0px;"><span class="testimonial__quote">“</span></p> <blockquote style="margin-top: 0em;"> <p>The Walk were instrumental in helping Lenovo develop and execute many very successful marketing campaigns for me both in Australia and in the United States. Their strategic advice and creativity made them an indispensable strategic partner.</p> </blockquote> <p style="margin-bottom: 0px;"><span class="testimonial__quote">”</span></p> </div> </div> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p style="text-align: center;"><cite><small>Peter Brinkman – B2B Marketing Professional, Lenovo<br /> </small></cite></p> </div> </div> </div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe stripe-none z-2 vc_custom_1598343108498 vc_row-has-fill"><div class="container"><div class="row"><div class="top-RTL col-secondary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1598853043001"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">How we do it</h2> <p class="lead text-center">Our work is driven by your business goals, not ours. We’ll work to understand the specifics of your environment so we can work together to achieve them.</p> </div> </div> <div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="col-sm-push-6 wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="300" height="259" src="https://www.thewalk.au/media/5205-twa-services-3-steps-300x259.gif" class="vc_single_image-img attachment-medium" alt="" title="Insights, strategy, content" srcset="https://www.thewalk.au/media/5205-twa-services-3-steps-300x259.gif 300w, https://www.thewalk.au/media/5205-twa-services-3-steps-768x663.gif 768w" sizes="(max-width: 300px) 100vw, 300px" /></div> </figure> </div> <div class="vc_empty_space" style="height: 2em"><span class="vc_empty_space_inner"></span></div></div></div></div><div class="col-sm-pull-6 wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="text-center-xs">Large enterprise marketing landscapes are complex. Perhaps you need a trusted partner to help evolve your end-to-end brand strategy? Maybe that work has been done, but you need expertise and scale to execute coherently across a broad range of tactics? You need a partner who knows the ins and outs of the enterprise landscape, understands enterprise marketing tech stacks and the giddying complexity of things like global websites. You may have a big internal team, and they have expertise in many executional areas… but not all. This might be causing bias toward a particular choice of medium.</p> </div> </div> <div class="vc_empty_space visible-lg" style="height: 2em"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="300" height="153" src="https://www.thewalk.au/media/6014-Enterprise_illustration-01-300x153.png" class="vc_single_image-img attachment-medium" alt="" title="6014-Enterprise_illustration-01" srcset="https://www.thewalk.au/media/6014-Enterprise_illustration-01-300x153.png 300w, https://www.thewalk.au/media/6014-Enterprise_illustration-01-1024x524.png 1024w, https://www.thewalk.au/media/6014-Enterprise_illustration-01-768x393.png 768w, https://www.thewalk.au/media/6014-Enterprise_illustration-01-1536x785.png 1536w, https://www.thewalk.au/media/6014-Enterprise_illustration-01-2048x1047.png 2048w" sizes="(max-width: 300px) 100vw, 300px" /></div> </figure> </div> <div class="vc_empty_space" style="height: 2em"><span class="vc_empty_space_inner"></span></div></div></div></div><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="text-center-xs">At The Walk, we pride ourselves on our flexibility. Our role is to be an extension of your marketing team. To provide expertise where you have a gap in your team, scale when the need is there, and to be a trusted strategic advisor across all your marketing activity.</p> </div> </div> </div></div></div></div></div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe stripe-bottom vc_custom_1599179465933 vc_row-has-fill"><div class="container"><div class="row"><div class="bottom-LTR col-secondary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1599184304584 vc_row-has-fill"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1599530511570" > <div class="wpb_wrapper"> <h2 class="text-center"><span lang="EN-US">Areas of expertise</span></h2> <p class="text-center">Being an integrated marketing agency, our capabilities are broad. This means that through multiple mediums, we create a fluent and engaging audience journey which funnels prospects from their initial awareness of your brand, to making a purchase and beyond. Our flexible, omni-channel approach sees us deliver bespoke solutions made to fit your business and objectives like a glove.</p> </div> </div> <div class="vc_row wpb_row vc_inner vc_row-fluid capabilities"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar icon--lg icon-Compass-4"></i> <h4>Brand and marketing solutions</h4> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar icon--lg icon-Pen-5"></i> <h4>Creative solutions</h4> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar icon--lg icon-Tap"></i> <h4>Digital solutions</h4> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar icon--lg icon-Clapperboard-Open"></i> <h4>Media</h4> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar icon--lg icon-File-HorizontalText"></i> <h4>Comms & Content</h4> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar icon--lg icon-Calendar-4"></i> <h4>Events</h4> </div> </div></div></div></div></div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid bg--white vc_custom_1599184185899 vc_row-has-fill"><div class="container"><div class="row"><div class="home wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">We have worked with</h2> </div> </div> <div class="pillars-1"> <div class="slider" data-items="6" data-timing="3000"> <ul class="slides client-slides"> <li> <img decoding="async" width="300" height="141" src="https://www.thewalk.au/media/databricks-logo-300x141-1.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-arq-group-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-red-hat-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="The Walk - Integrated Marketing Agency" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-aws-300x141.gif" class="attachment-medium size-medium wp-post-image" alt="The Walk - Integrated Marketing Agency" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-lenovo-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-lenovo-300x141.png 300w, https://www.thewalk.au/media/logo-lenovo.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-google-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-google-300x141.png 300w, https://www.thewalk.au/media/logo-google.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-telstra-1-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-telstra-1-300x141.png 300w, https://www.thewalk.au/media/logo-telstra-1.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-time-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-time-300x141.png 300w, https://www.thewalk.au/media/logo-time.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="166" height="150" src="https://www.thewalk.au/media/logo-hp.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> </ul> </div> </div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid services vc_custom_1598916622342 vc_row-has-fill"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element vc_custom_1599530574607" > <div class="wpb_wrapper"> <h2 class="text-center">See for yourself</h2> <p class="lead text-center">We work across a range of mediums to deliver results oriented outcomes for clients big and small.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid cards-with-angle purple-angle vc_custom_1599089489586 vc_row-has-fill"><div class="container"><div class="row"><div class="home wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="slider slider--controlsoutside" data-arrows="false" data-paging="true" data-items="3"> <ul class="slides"> <li> <a href="https://www.thewalk.au/our-work/creative-to-elevate-a-commoditised-offering/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-1024x576.jpg 1024w, https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-300x169.jpg 300w, https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-768x432.jpg 768w, https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1-1536x864.jpg 1536w, https://www.thewalk.au/media/6400-TWA-Folio-CSP-2022-Folio-Header1.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Creative to elevate a commoditised offering</h5></div> <span>To make the Lenovo offering more appealing so that it was elevated above the noise of a busy market, we worked on a creative idea that would encapsulate the journey of the customer, helping them understand that Lenovo…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/brand-awareness-that-changes-perceptions/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-300x169.jpg 300w, https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-768x432.jpg 768w, https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Brand awareness that changes perceptions</h5></div> <span>When the APJ marketing team needed support with a digital campaign to raise awareness in Japan – a heavily competitor dominated market – they came to The Walk to make an impact.</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/building-a-brand-story-that-brings-customers-on-the-journey/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6300-1-DCI-CSP-Article-Hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6300-1-DCI-CSP-Article-Hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6300-1-DCI-CSP-Article-Hero-300x169.jpg 300w, https://www.thewalk.au/media/6300-1-DCI-CSP-Article-Hero-768x432.jpg 768w, https://www.thewalk.au/media/6300-1-DCI-CSP-Article-Hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6300-1-DCI-CSP-Article-Hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Building a brand story that brings customers on the journey</h5></div> <span>The key ambition of this work was to present Lenovo ISG in a convincing but accessible way, walking the line between describing their formidable capability and credentials, without sounding boastful or overblown. With a series of three flyers…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/setting-the-scene-for-professional-services/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6158-Folio_Services-shoot_hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6158-Folio_Services-shoot_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6158-Folio_Services-shoot_hero-300x169.jpg 300w, https://www.thewalk.au/media/6158-Folio_Services-shoot_hero-768x432.jpg 768w, https://www.thewalk.au/media/6158-Folio_Services-shoot_hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6158-Folio_Services-shoot_hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Setting the scene for professional services</h5></div> <span>A picture paints a thousand words, which makes brand photography an important part of communication. In the B2B tech environment, where products and services are complicated and can have highly abstract benefits, this takes an extra level of…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero-1024x576.jpeg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero-1024x576.jpeg 1024w, https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero-300x169.jpeg 300w, https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero-768x432.jpeg 768w, https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero-1536x864.jpeg 1536w, https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero.jpeg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>How storytelling can turn great customers into even greater brand ambassadors</h5></div> <span>AWS realised that they needed to do more to connect with their audience and demonstrate what opportunities awaited them in the cloud. They approached the Walk to help them inspire their audience with stories of the innovation that’s…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/when-familiar-software-meets-creative-marketing/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-1024x576.jpg 1024w, https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-300x169.jpg 300w, https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-768x432.jpg 768w, https://www.thewalk.au/media/6108-CSP-case-study_hero-mini-1536x864.jpg 1536w, https://www.thewalk.au/media/6108-CSP-case-study_hero-mini.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>When familiar software meets creative marketing</h5></div> <span>With Microsoft 365 already such a highly commoditised product, Lenovo turned to The Walk to develop a creative and fully integrated marketing campaign that would get their customers excited about pairing Microsoft 365 with Lenovo CSP Managed Services.</span>  </div> </div> </a> </li> </ul> </div> <div class="wpb_text_column wpb_content_element wpb_animate_when_almost_visible wpb_bottom-to-top bottom-to-top vc_custom_1655683739774" > <div class="wpb_wrapper"> <p class="text-center"><a class="btn btn--primary" href="/our-work/"><span class="btn__text">View more work</span></a></p> </div> </div> </div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe stripe-top vc_custom_1599023261377 vc_row-has-fill"><div class="container"><div class="row"><div class="top-RTL col-tertiary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary vc_custom_1599023371172"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-10"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Ready to work?</h2> <p class="text-center">We are. Looking forward to hearing how we can help with your marketing challenge.</p> </div> </div> <div class='gf_browser_chrome gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_61' style='display:none'><form method='post' enctype='multipart/form-data' id='gform_61' action='/industries/enterprise-marketing/' data-formid='61' novalidate> <div class='gform-body gform_body'><ul id='gform_fields_61' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_61_2" class="gfield gfield--type-text icon_name gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_61_2" ><label class='gfield_label gform-field-label' for='input_61_2'>First name<span class="gfield_required"><span class="gfield_required 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purple-angle perspectives vc_custom_1649036998546"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Latest perspectives</h2> <p class="text-center lead">Take a look at some of our enterprise marketing articles</p> </div> </div> <div class="row"> <div class="masonry masonry-blog"> <div class="masonry__container masonry--animate blog-load-more"> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/more-than-words-turning-browsers-into-believers/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6491-Thought-leadership-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6491-Thought-leadership-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6491-Thought-leadership-hero-300x169.jpg 300w, https://www.thewalk.au/media/6491-Thought-leadership-hero-768x432.jpg 768w, https://www.thewalk.au/media/6491-Thought-leadership-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6491-Thought-leadership-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>More than words: Turning browsers into believers</h5> <span>Let’s say we could walk into the world of digital marketing. This digital bazaar is teeming with noisy crowds – a chaotic mass of people searching for services, products or information. The cacophony swells as vendors compete to be…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Jo Edwards • </span> <span>April 22, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/the-b2b-marketing-horizon-trends-and-insights-for-2024/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6480-B2B-marketing-trends-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6480-B2B-marketing-trends-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6480-B2B-marketing-trends-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6480-B2B-marketing-trends-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6480-B2B-marketing-trends-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6480-B2B-marketing-trends-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>The B2B marketing horizon: Trends and insights for 2024</h5> <span>Staying ahead in B2B marketing requires agility and a proactive approach to swiftly embracing and leveraging new trends. Increasingly fluid market dynamics, rapid technological advancements, and evolving customer expectations are a daily challenge for businesses and marketers alike.…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Jo Edwards • </span> <span>January 29, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/engaging-your-audience-with-hybrid-events/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-300x169.jpg 300w, https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-768x432.jpg 768w, https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Engaging your audience with hybrid events</h5> <span>While it might seem like an eternity since live events were a consistent part of the B2B tech space, eased restrictions across many parts of the globe have encouraged organisations to integrate them back into their overall engagement…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Nick Cantor • </span> <span>March 23, 2022</span> </div> </div> </div> </a> </div> </div> </div> <p 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/* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() {jQuery(document).trigger("gform_pre_post_render", [{ formId: "1", currentPage: "1", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#ff8b9e9394bf8b979a889e9394d19e8a"><span class="__cf_email__" data-cfemail="641005080f24100c011305080f4a0511">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#d2a6b3beb992a6bab7a5b3beb9fcb3a7"><span class="__cf_email__" data-cfemail="344055585f74405c514355585f1a5541">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div>    <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>