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But, while you have an idea of what you need to achieve, and you have a feeling you know what you need to do, you might not be sure just how to get there.</p> <p class="lead">Sound familiar? Help is at hand!</p> <p>This is a road we’ve travelled many times as an integrated marketing agency and we’ve drawn from our experience to create a guide to help you craft a great marketing plan to take your business, product, service or solution to the next level.</p> <p>In this totally doable guide, we’ll help you create a killer marketing plan that serves your organisation, and doesn’t stress you out, drown you in unnecessary admin or take weeks to prepare.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div></div></div></div><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div><div class="vc_empty_space" style="height: 32px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 style="text-align: center; color: #f26522;">What you’ll learn in our handy guide</h2> </div> </div> <div class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column zxc"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Business-ManWoman color--primary"></i> <h3>First things first</h3> </p> <div class="feature feature-1 text-center"> <p>Meet our two personas who are featured extensively in the guide to be the guiding light on how they would create the different aspects in the marketing plan.</p> </div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Arrow-Around color--primary"></i> <h3>Understand your core business offering and who you are</h3> </p> <div class="feature feature-1 text-center"> <p>Let’s get back to basics on understanding your business. Use our methods and templates as a guide to getting an understanding of your own business in the areas that count the most.</p> </div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Edit-Map color--primary"></i> <h3>Learn how to review your business in the now</h3> </p> <div class="feature feature-1 text-center"> <p>Take a systematic and objective approach to understanding your business and how to utilise its current position to determine what opportunities and potential threats lie ahead.</p> </div> <p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Formspring color--primary"></i> <h3>Learn how to speak to your customers</h3> </p> <div class="feature feature-1 text-center"> <p>Business has become more human than ever, to truly stand out in the crowd we need to speak to people as people. We’ve included a tried and tested formula to help you work out exactly who you’re speaking to and how you need to speak to them.</p> </div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Cranium color--primary"></i> <h3>Use our tools to understand your competitors</h3> </p> <div class="feature feature-1 text-center"> <p>Comprehensive methods for analysing your competitive landscape, establishing what good business practice is in your industry and unearth hidden opportunities. We’ve included a handy template in here for you keep track of your rivals’ online channels.</p> </div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Green-Energy color--primary"></i> <h3>Plan the future of your brand</h3> </p> <div class="feature feature-1 text-center"> <p>Now that you know who you’re up against, you can see how you relate to them not online in the marketplace, but in your customer’s minds. To wrap it all up we help you write a positioning statement to end all position statements.</p> </div> <p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid equal-height-column"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Conference color--primary"></i> <h3>Learn how to set goals to get the entire team on board</h3> </p> <div class="feature feature-1 text-center"> <p>All the research is done, you know exactly where you are now. In this part of the guide we’ll help you define success, work out clear steps to achieve it and provide you with the metrics to measure how you’ll know you’ve succeeded.</p> </div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Rock-andRoll color--primary"></i> <h3>Get our actionable communication template</h3> </p> <div class="feature feature-1 text-center"> <p>You can totally do this. Since action usually beats talk, we’ve included an Excel template we use ourselves when planning communication campaigns for clients. Inside, you’ll find out how to plan your activities and milestones, complete with goals, key metrics and other goodies.</p> </div> <p> </div> </div> </div></div></div></div></div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Download our marketing plan guide now</h2> <p class="text-center"><strong>Plus: claim our limited time offer</strong>: free 30-minute marketing strategy session</p> <p class="text-center">Simply enter your details in the form below and we’ll send your download straight to your inbox. 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}; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#2c584d40476c5844495b4d4047024d59"><span class="__cf_email__" data-cfemail="d3a7b2bfb893a7bbb6a4b2bfb8fdb2a6">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#0e7a6f62654e7a666b796f6265206f7b"><span class="__cf_email__" data-cfemail="a6d2c7cacde6d2cec3d1c7cacd88c7d3">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div>    <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>