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<!DOCTYPE html><html data-wf-domain="www.clozd.com" data-wf-page="6595a8078185fdb889d98bdc" data-wf-site="602c29edc35660e6c913f956" lang="en" data-wf-collection="6595a8078185fdb889d98b77" data-wf-item-slug="datacor-leans-on-clozd"><head><meta charset="utf-8"/><title>Datacor's RevOps team leans on Clozd for impactful buyer feedback</title><link rel="alternate" hrefLang="x-default" href="https://www.clozd.com/blog/datacor-leans-on-clozd"/><link rel="alternate" hrefLang="en-US" href="https://www.clozd.com/blog/datacor-leans-on-clozd"/><link rel="alternate" hrefLang="en-GB" href="https://www.clozd.com/en-gb/blog/datacor-leans-on-clozd"/><meta content="Paul Stevens—who leads Datacor’s small revenue operations team—has many competing priorities, so he relies on win-loss analysis to get him the data he needs to do his job. After vetting several option" name="description"/><meta content="Datacor's RevOps team leans on Clozd for impactful buyer feedback" property="og:title"/><meta content="Paul Stevens—who leads Datacor’s small revenue operations team—has many competing priorities, so he relies on win-loss analysis to get him the data he needs to do his job. After vetting several option" property="og:description"/><meta content="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673677db4c554ac7cea69c08_Datacor-thumbnail.png" property="og:image"/><meta content="Datacor's RevOps team leans on Clozd for impactful buyer feedback" property="twitter:title"/><meta content="Paul Stevens—who leads Datacor’s small revenue operations team—has many competing priorities, so he relies on win-loss analysis to get him the data he needs to do his job. After vetting several option" property="twitter:description"/><meta content="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673677db4c554ac7cea69c08_Datacor-thumbnail.png" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><meta content="google-site-verification=yKQJBAPScUnYXdfBsrp2J2nYZHjMtcJ6z_M5lq62xZ4" name="google-site-verification"/><link href="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/css/clozd.505c1ff86.min.css" rel="stylesheet" type="text/css"/><link href="https://fonts.googleapis.com" rel="preconnect"/><link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous"/><script src="https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js" type="text/javascript"></script><script type="text/javascript">WebFont.load({ google: { families: ["Montserrat:100,100italic,200,200italic,300,300italic,400,400italic,500,500italic,600,600italic,700,700italic,800,800italic,900,900italic","Lato:100,100italic,300,300italic,400,400italic,700,700italic,900,900italic","Great Vibes:400","Poppins:100,100italic,200,200italic,300,300italic,regular,italic,500,500italic,600,600italic,700,700italic,800,800italic,900,900italic","Inter:100,200,300,regular,500,600,700,800,900"] }});</script><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a18afa4ef7bcc065f8239b_Layer_1%20(2).png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a18ad899c26a52ab5d2ff1_Layer_1%20(2).png" rel="apple-touch-icon"/><link href="https://www.clozd.com/blog/datacor-leans-on-clozd" rel="canonical"/>  <script defer>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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Win-loss insights. <span class="text-span-1075">All in one place.</span></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f777a27058581872591a04_Group%201754.svg" loading="lazy" alt="" class="banner-x mobile"/></div><div class="cg-right cg-mid"><a href="https://www.clozd.com/clozd-gong?utm_source=banner&utm_medium=website&utm_campaign=gong" class="button-17 w-button">Learn More</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f777a27058581872591a04_Group%201754.svg" loading="lazy" alt="" class="banner-x"/></div></div><div class="new-nav-container-2"><div class="nav-left-2 nav-left"><a href="/?r=0" class="new-nav-logo w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/659ee1e8eae8b02644701ebf_Group%2011342.svg" loading="lazy" alt="" class="image-4523 new-logo"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/659ee1da8f84e59a19ae151f_Group%2011341.svg" loading="lazy" alt="logo home"/></a><div class="nav-title-solutions">Solutions</div><div class="solutions-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left"><div class="div-block-327"><div class="text-block-173">USe Cases</div><a data-w-id="c6f2f7a8-a614-fd6a-3dfc-d0e76e0edd6c" href="/win-loss-analysis" class="nav-li-arrow-container wla-solutions solutions-l-1 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d506979f9d2041daef8714_Group%2011335.svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="nav-item">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Learn how win-loss will increase your win rate.</p></div></a><a data-w-id="c44b7789-6a12-122e-1be8-b3c927114cc1" href="/churn-analysis" class="nav-li-arrow-container wla-solutions solutions-l-2 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50893d5af80cdf55e2e2b_Group%20(48).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="nav-item">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Boost customer retention by partnering with Clozd.</p></div></a></div><div class="div-block-335"><div class="text-block-173-right">Clozd for ...</div><div data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c28" class="nav-li-arrow-container"><a href="/persona-sales" data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c29" class="solutions-l-11">Sales</a><img 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class="nav-li-arrow-container"><a href="/persona-marketing" data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339524" class="solutions-l-14">Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f35" class="nav-li-arrow-container"><a href="/persona-sales-ops" data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f36" class="solutions-l-15">Sales Ops</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div></div></div><div class="nav-item-right-solutions"><h1 class="solutions-card-h">Explore Our Proven Win-Loss Solutions</h1><p class="solutions-card-p">Win more revenue by understanding deeply why your buyers buy and customers churn.</p></div></div><div class="nav-title-product">Product</div><div class="product-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="div-block-338"><div class="nav-item-left-prod"><a data-w-id="cb8cd06f-ce95-0924-0188-1e7015de277d" href="/clozd-platform" class="nav-li-arrow-container wla-product product-l-5 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50ef8e2065f96509bdd6e_Group%20(49).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="heading-151">Platform Overview</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Learn what the Clozd Platform can do for you.</p></div></a><a data-w-id="f4e49b61-a2c3-d054-b4ea-ec45418c2827" href="/win-loss-consultants" class="nav-li-arrow-container-consulting wla-solutions product-l-6 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50f1cad1dbbbd85707dc1_Group%20(50).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="heading-152">Consulting</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Work with the industry's top win-loss experts.</p></div></a></div><div class="div-block-335-product"><div class="text-block-173-right">Product Features</div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d24c" class="nav-li-arrow-container"><a href="/platform/data-collection" data-w-id="9c1ca28f-5086-370a-8e82-96519102d24d" class="solutions-l-11">Gather Feedback</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d250" class="nav-li-arrow-container"><a href="/platform/analysis" data-w-id="9c1ca28f-5086-370a-8e82-96519102d251" class="solutions-l-12">Analyze Data</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d254" class="nav-li-arrow-container"><a href="/platform/share" data-w-id="9c1ca28f-5086-370a-8e82-96519102d255" class="solutions-l-13">Share Insights</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div></div><div class="nav-item-right"><h1 class="product-card-h">Flex Interviews</h1><p class="product-card-p">Give your buyers the flexibility to respond when and where it’s most convenient for them.</p><a href="https://www.clozd.com/flex/flexinterviews" class="link-block-43 hiddennew w-inline-block"><div class="text-block-2085">Learn more</div><div class="html-embed-42 w-embed"><svg width="18" height="11.140625" viewBox="0 0 18 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 6.5C0.447715 6.5 4.82823e-08 6.94772 0 7.5C-4.82823e-08 8.05228 0.447715 8.5 1 8.5L1 6.5ZM17.7071 8.20711C18.0976 7.81658 18.0976 7.18342 17.7071 6.79289L11.3431 0.428933C10.9526 0.0384087 10.3195 0.0384086 9.92893 0.428933C9.53841 0.819457 9.53841 1.45262 9.92893 1.84315L15.5858 7.5L9.92893 13.1569C9.53841 13.5474 9.53841 14.1805 9.92893 14.5711C10.3195 14.9616 10.9526 14.9616 11.3431 14.5711L17.7071 8.20711ZM1 8.5L17 8.5L17 6.5L1 6.5L1 8.5Z" fill="currentColor"/> </svg></div></a></div></div><div class="nav-title-resources">Resources</div><div class="resources-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left-resources resources"><div class="nav-li-arrow-container resources"><a href="/resource-library" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c1" class="product-l-5-1">Learn Win-Loss: Resources</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42bd" href="/customer-stories" class="product-l-5-3">Customer Stories</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="https://www.clozd.com/resources/definitive-guide-to-win-loss-analysis" data-w-id="1eab76cf-6da0-0b28-5fd9-e76f8785e9bf" class="product-l-5-4">Win-Loss Analysis Guide</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="/revenue-calculator" data-w-id="e6d829b0-c5aa-c989-4353-d4eb03eacaaf" class="product-l-5-5">ROI Calculator</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="https://www.winlossweek.com/" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c5" target="_blank" class="product-l-5-4-2">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div><div class="nav-item-right resources"><h1 class="resource-card-h">Heading</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png" loading="lazy" alt="" class="wl-101-img nav wlw-img"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d51ee4c5f24b87c6b29908_Group%201753%20(1).svg" loading="lazy" alt="" class="wlw-img"/><p class="resources-card-p">The annual conference that helps you win more.</p><div id="wlw-link" class="visit-wl-link nav"><a href="https://www.winlossweek.com/" class="wl-link">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div></div><div class="nav-title-company">Company</div><div class="company-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left-company"><div class="nav-li-arrow-container"><a href="/about-us" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42d6" class="company-l-1">About Us </a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container"><a href="/careers" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42da" class="company-l-1">Careers</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div><div class="nav-item-right"><h1 class="company-h">Learn More About Who We Are</h1><p class="company-card-p">Explore what it would be like to work at Clozd, and browse our current job openings.</p></div></div></div><div class="nav-right"><a href="/talk-with-us-modal" class="btn-black-4 w-button">Talk With Us</a><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42e5" href="https://app.clozd.com/auth/login" target="_blank" class="login-nav-container w-inline-block"><div class="login-nav">Log In</div><div class="html-embed-2 w-embed"><svg width="14" height="13" viewBox="0 0 14 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill="CurrentColor" d="M1 5.75C0.585786 5.75 0.25 6.08579 0.25 6.5C0.25 6.91421 0.585786 7.25 1 7.25L1 5.75ZM13.5303 7.03033C13.8232 6.73744 13.8232 6.26256 13.5303 5.96967L8.75736 1.1967C8.46447 0.903806 7.98959 0.903806 7.6967 1.1967C7.40381 1.48959 7.40381 1.96447 7.6967 2.25736L11.9393 6.5L7.6967 10.7426C7.40381 11.0355 7.40381 11.5104 7.6967 11.8033C7.98959 12.0962 8.46447 12.0962 8.75736 11.8033L13.5303 7.03033ZM1 7.25L13 7.25L13 5.75L1 5.75L1 7.25Z" fill="#14A6F8"/> </svg></div></a></div></div><div class="new-nav-mobile"><a href="/?r=0" class="w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="(max-width: 479px) 46vw, (max-width: 991px) 110px, 100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526"/></a><div class="mobile-hamburger"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362dbf2d915441cb3b314e2_Group%201755.svg" loading="lazy" alt="" class="image-446"/></div></div><div class="mobile-nav-container"><div class="mobile-menu standard-drop-shadow"><div class="mobile-top-half-menu"><div class="mobile-menu-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="mobile-menu-row1"><div class="mobile-row-top"><h1 class="heading-56">Solutions</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Win more revenue by understanding deeply why your buyers buy and customers churn.</p></div><div class="mobile-menu-row2"><div class="mobile-row-top"><h1 class="heading-56">Product</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Clozd's tech and people help you drive strategic change from win-loss insights.</p></div><div class="mobile-menu-row3"><div class="mobile-row-top"><h1 class="heading-56">Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div><div class="mobile-menu-row4"><div class="mobile-row-top"><h1 class="heading-56">Company</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div></div><div class="mobile-btn-holder"><div class="mobile-menu-btn-container"><a href="/talk-with-us" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-solutions standard-drop-shadow"><div class="mobile-top-half"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">Solutions</h1></div><div class="text-block-174">Use Case</div><a href="/win-loss-analysis" class="solutions-link-1-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Learn how win-loss with Clozd will increase your win rate.</p></a><a href="/churn-analysis" class="solutions-link-2-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-56">Boost customer retention by partnering with Clozd</p></a><div class="text-block-174">Clozd for ...</div><a href="/persona-sales" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Sales Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-product-marketing" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Product Marketers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-executives" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Executives</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-marketing" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Marketing Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-sales-ops" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Sales Operations</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><div class="mobile-btn-holder-solutions"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div></div><div class="mobile-product standard-drop-shadow"><div class="mobile-top-half-prod"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">product</h1></div><a href="/clozd-platform" class="solutions-link-1-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Clozd Platform</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-61">Learn how we automate win-loss, deliver actionable insights, and help you win more.</p></a><a href="/win-loss-consultants" class="solutions-link-2-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Our Consultants</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-61">Passionate win-loss experts to help guide your program.</p></a><div class="product-container"><div class="text-block-2032">Product Features</div><a href="/platform/data-collection" class="product-item w-inline-block"><div class="text-block-2033 mobile-menu">Gather Feedback</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a><a href="/platform/data-collection" class="product-item w-inline-block"><div class="text-block-2033 mobile-menu">Analyze Data</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a><a href="/platform/data-collection" class="product-item w-inline-block"><div class="text-block-2033 mobile-menu">Share Insights</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a></div></div><div class="mobile-btn-holder"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-resources standard-drop-shadow"><div class="mobile-top-half-resources"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">Resources</h1></div><a href="/resource-library" class="solutions-link-1-2r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Learn Win-Loss: Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/customer-stories" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Customer Stories</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/resources/definitive-guide-to-win-loss-analysis" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Analysis Guide</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/revenue-calculator" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">ROI Calculator</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="https://www.winlossweek.com/" target="_blank" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Week</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a></div><div class="mobile-btn-holder-resources"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-company standard-drop-shadow"><div class="mobile-top-half-company"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">company</h1></div><a href="/about-us" class="solutions-link-1-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">About Us</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/careers" class="solutions-link-1-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Careers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a></div><div class="mobile-btn-holder"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div></div><div class="html-embed-11 w-embed w-script"><script> //initially hide element $(".solutions-nav").hide(); $(".product-nav").hide(); $(".resources-nav").hide(); $(".company-nav").hide(); $(document).ready(function(){ //show title card $('html').click(function(){ $(".product-nav").hide(); $(".resources-nav").hide(); $(".company-nav").hide(); $(".solutions-nav").hide(); }); $(".nav-title-solutions").mouseenter(function(){ $(".solutions-nav").fadeIn(200).css('display', 'flex'); $(".product-nav").hide(); $(".resources-nav").hide(); $(".company-nav").hide(); }); $(".nav-title-product").mouseenter(function(){ $(".product-nav").fadeIn(200).css('display', 'flex'); $(".solutions-nav").hide(); $(".resources-nav").hide(); $(".company-nav").hide(); }); $(".nav-title-resources").mouseenter(function(){ $(".resources-nav").fadeIn(200).css('display', 'flex'); $(".product-nav").hide(); $(".solutions-nav").hide(); $(".company-nav").hide(); }); $(".nav-title-company").mouseenter(function(){ $(".company-nav").fadeIn(200).css('display', 'flex'); $(".product-nav").hide(); $(".resources-nav").hide(); $(".solutions-nav").hide(); }); //hide title card $(".solutions-nav").mouseleave(function(){ $(".solutions-nav").hide(); }); $(".product-nav").mouseleave(function(){ $(".product-nav").hide(); }); $(".resources-nav").mouseleave(function(){ $(".resources-nav").hide(); }); $(".company-nav").mouseleave(function(){ $(".company-nav").hide(); }); // right side of the card change $(".solutions-l-1").hover(function(){ $(".solutions-card-h").html("Explore Our Proven Win-Loss Solutions"); $(".solutions-card-p").html("Win more revenue by understanding deeply why your buyers buy and customers churn."); }); $(".solutions-l-2").hover(function(){ $(".solutions-card-h").html("Explore Our Proven Win-Loss Solutions"); $(".solutions-card-p").html("Win more revenue by understanding deeply why your buyers buy and customers churn."); }); $(".solutions-l-3").hover(function(){ $(".solutions-card-h").html("Customer Stories"); $(".solutions-card-p").html("Find out what our customers are saying about Clozd (spoiler: they love us)."); }); $(".solutions-l-11").hover(function(){ $(".solutions-card-h").html("Hit your quota with confidence"); $(".solutions-card-p").html("Get the truth about why you win and lose—and then use that data to make sure you hit your target."); }); $(".solutions-l-12").hover(function(){ $(".solutions-card-h").html("Accelerate product adoption and revenue growth"); $(".solutions-card-p").html("Influence your product roadmap and help your sales team close more deals."); }); $(".solutions-l-13").hover(function(){ $(".solutions-card-h").html("Build a sustainable competitive advantage"); $(".solutions-card-p").html("Align your teams, make strategic decisions, and drive revenue."); }); $(".solutions-l-14").hover(function(){ $(".solutions-card-h").html("Convert more leads into sales"); $(".solutions-card-p").html("Create optimal go-to-market strategies that improve revenue outcomes for their business."); }); $(".solutions-l-15").hover(function(){ $(".solutions-card-h").html("Boost sales productivity and performance"); $(".solutions-card-p").html("Drive changes to sales execution and enablement that empower your team to hit their revenue targets."); }); // $(".product-l-5").hover(function(){ // $(".product-card-h").html("Clozd Platform"); // $(".product-card-p").html("Learn how we automate win-loss, deliver actionable insights, and help you win more."); // }); // $(".product-l-6").hover(function(){ // $(".product-card-h").html("Our Consultants"); // $(".product-card-p").html("Passionate win-loss experts to help guide your program."); // }); $(".mobile-nav-container").hide(); $(".mobile-hamburger").click(function(){ $(".mobile-nav-container").fadeIn(200).css('display', 'flex'); $(".mobile-menu").fadeIn(200).css('display', 'flex'); $(".mobile-solutions").hide(); $(".mobile-product").hide(); $(".mobile-resources").hide(); $(".mobile-company").hide(); }); $(".mobile-close").click(function(){ $(".mobile-nav-container").hide(); }); 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class="blog-rich-text w-richtext"><h1>Capturing the data Datacor’s RevOps team needs</h1><p>For Paul Stevens, it started with a question: <em>Why are we losing so many customers?</em></p><p>As Datacor’s director of revenue operations, Paul leads a small team that’s tasked with a wide-ranging and heavy load of responsibilities—for Datacor as well as a handful of other portfolio companies.</p><p>In this specific case, Datacor began a pricing exercise with one of its portfolio companies and engaged with Clozd to understand the impact of pricing on customer retention. This <em>seemed</em> to correlate with a drop in customer retention, but he needed to find out for sure. So he partnered with Clozd to do a series of win-loss interviews. </p><p>“We wanted to investigate whether those losses were because they’d truly found a better product or because we’d really upset them with this price increase,” Paul said. “So the initial scope was just trying to get better data than a sales guy always telling us that he’s losing on price. <strong>By actually hearing from our customers, we were able to get a far better view of the reasons they didn’t renew.”</strong></p><p>And what did they find? While price certainly played a part, it was far from the only reason their clients were choosing to leave. Happy with those initial findings—and the streamlined simplicity of Clozd’s methodology—Paul opted to do more interviews.</p><p>“Because Clozd was so easy to work with and we really liked the program, we decided to keep going—and since then we’ve expanded our program to several of our other companies, where we’re doing the same exercises,” he said. </p><p>‍</p><h1>Making the jump and partnering with Clozd</h1><p>Paul is often spread thin in his role, so he relies on win-loss analysis to get him the data he needs to do his job.</p><p>“From a RevOps perspective, I sit over everybody and have a team of two people, so there’s a lot of deals in flight—anywhere from hundreds of thousands of dollars to a $500 asset-tracking sale,” he said. “So lots of different shapes and sizes, and my team and my boss—who’s the CRO—we can’t be everywhere at once. <strong>So we knew we needed better intelligence as to why we’re winning and why we’re losing</strong> as we’re slowly bringing these portfolio companies into one big sales org. So we started looking around.”</p><p>To his surprise, Paul landed on Clozd.</p><p>At a previous company, he’d worked with Primary Intelligence, another win-loss provider that has since been acquired by Corporate Visions and rebranded as TruVoice.</p><p>"Honestly, we didn’t think we were going to buy Clozd when we started looking,” Paul said. “We used Primary Intelligence before and really liked them, and we started this evaluation thinking that we were going to go with them. But I picked two other options—because I wouldn’t be doing my job if I didn’t—and <strong>Clozd was the only company that looked like it was in the 21st century.</strong> Everybody else was really old school, whereas Clozd provides a dynamic platform, real-time reporting, and just a much more holistic and valuable offering.” </p><p>Because of its depth and objectivity, Clozd’s win-loss data delivers significant value beyond the CRM data provided by his sales team. In his experience, sellers tend to focus more on the price than on the product or relationship.</p><p>“When we have a very specific thing we’re going after—like ‘Did we raise our prices too much?’—that’s something where the sellers are always going to say yes. The price is always too high. We can’t discount enough. With Clozd, we’re coming in with specific questions about a wider variety of factors. It’s more of an initiative to find out if the operational things we’re putting in place at the highest level are working or not, and how they’re affecting sales execution.”</p><p>Using win-loss interviews, Paul can dig into the real reasons his buyers made their final decision—which sometimes includes, but is certainly not limited to, the price. In this way, the win-loss data helps him develop a complete picture of what matters most to his buyers.</p><p>“I think I could do an ok job with the data we pull from Salesforce, but it’s not the same,” he said. “The closed-lost reporting we have in our CRM is just one data point that the seller selects, while <strong>Clozd is much more objective and holistic—we get 10 data points about what we did well, where we can improve, and more.</strong> It’s just a bigger and healthier source of data for us.”</p><p>‍</p><h1>Using customer feedback to foster a culture of improvement</h1><p>Paul sees great value in giving his customers a voice—and then being able to share that unbiased feedback with key stakeholders throughout Datacor’s organization.</p><p>“Clozd did one interview a few weeks ago where they were comparing our CRM product with our competitors’, and I fired it over to our head of product and said, ‘Hey, you’ve got to listen to this, man, because I’ve never heard this level of detail before.’ <strong>It was like inventing fire. He thought it was the coolest thing ever to hear what our customers were saying—even though it was critical of our product.”</strong></p><p>That type of critical feedback can be enormously beneficial—as long as your team has a growth mindset. </p><p>This hasn’t always been the case at Datacor and its subsidiaries. </p><p>Paul recently migrated each company’s Salesforce instances into one. Prior to that, he said, Datacor’s win rate—as documented in their CRM—hovered around 99 percent. </p><p>“They only put in stuff they knew they were going to win,” he said. “So even getting to a point where we’re talking about losses has been a mentality shift. Like, it’s ok to lose, and it’s ok to mark something as lost as long as we can learn something from it that’s going to inform our product or processes moving forward. <strong>Good things can come from our losses if we’re honest with ourselves and we capture some insights that help us improve.”<br/><br/> </strong></p></div></div></div><div class="html-embed-23 w-embed w-script"><style> #estimated-time { width: 300px; padding: 25px; display: flex; justify-content: center; box-shadow: 0px 25px 60px -12px rgba(0, 0, 0, 0.25); border-radius: 10px; font-family: 'Inter'; font-size: 20px; float: right; } .w-embed.w-script { display: flex; justify-content: right; } </style> <script> function wordCounter() { var blogText = document.getElementById('blog-text').textContent; // console.log('There are ' + blogText.split(' ').length + ' words.'); blogText = blogText.split(' ').length; if (blogText < 238) { blogText = blogText + (238 - blogText); blogText = blogText / 238; blogText = 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Win-loss insights. <span class="text-span-1075">All in one place.</span></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f777a27058581872591a04_Group%201754.svg" loading="lazy" alt="" class="banner-x mobile"/></div><div class="cg-right cg-mid"><a href="https://www.clozd.com/clozd-gong?utm_source=banner&utm_medium=website&utm_campaign=gong" class="button-17 w-button">Learn More</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f777a27058581872591a04_Group%201754.svg" loading="lazy" alt="" class="banner-x"/></div></div><div class="new-nav-container-2"><div class="nav-left-2 nav-left"><a href="/?r=0" class="new-nav-logo w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/659ee1e8eae8b02644701ebf_Group%2011342.svg" loading="lazy" alt="" class="image-4523 new-logo"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/659ee1da8f84e59a19ae151f_Group%2011341.svg" loading="lazy" alt="logo home"/></a><div class="nav-title-solutions">Solutions</div><div class="solutions-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left"><div class="div-block-327"><div class="text-block-173">USe Cases</div><a data-w-id="c6f2f7a8-a614-fd6a-3dfc-d0e76e0edd6c" href="/win-loss-analysis" class="nav-li-arrow-container wla-solutions solutions-l-1 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d506979f9d2041daef8714_Group%2011335.svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="nav-item">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Learn how win-loss will increase your win rate.</p></div></a><a data-w-id="c44b7789-6a12-122e-1be8-b3c927114cc1" href="/churn-analysis" class="nav-li-arrow-container wla-solutions solutions-l-2 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50893d5af80cdf55e2e2b_Group%20(48).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="nav-item">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Boost customer retention by partnering with Clozd.</p></div></a></div><div class="div-block-335"><div class="text-block-173-right">Clozd for ...</div><div data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c28" class="nav-li-arrow-container"><a href="/persona-sales" data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c29" class="solutions-l-11">Sales</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="bd907760-e737-b3f1-eb67-7958cb711c76" class="nav-li-arrow-container"><a href="/persona-product-marketing" data-w-id="bd907760-e737-b3f1-eb67-7958cb711c77" class="solutions-l-12">Product Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="e93092d5-4cf2-0d5b-0fc5-cae09367e931" class="nav-li-arrow-container"><a href="/persona-executives" data-w-id="e93092d5-4cf2-0d5b-0fc5-cae09367e932" class="solutions-l-13">Executives</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339523" class="nav-li-arrow-container"><a href="/persona-marketing" data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339524" class="solutions-l-14">Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f35" class="nav-li-arrow-container"><a href="/persona-sales-ops" data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f36" class="solutions-l-15">Sales Ops</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div></div></div><div class="nav-item-right-solutions"><h1 class="solutions-card-h">Explore Our Proven Win-Loss Solutions</h1><p class="solutions-card-p">Win more revenue by understanding deeply why your buyers buy and customers churn.</p></div></div><div class="nav-title-product">Product</div><div class="product-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="div-block-338"><div class="nav-item-left-prod"><a data-w-id="cb8cd06f-ce95-0924-0188-1e7015de277d" href="/clozd-platform" class="nav-li-arrow-container wla-product product-l-5 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50ef8e2065f96509bdd6e_Group%20(49).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="heading-151">Platform Overview</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Learn what the Clozd Platform can do for you.</p></div></a><a data-w-id="f4e49b61-a2c3-d054-b4ea-ec45418c2827" href="/win-loss-consultants" class="nav-li-arrow-container-consulting wla-solutions product-l-6 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50f1cad1dbbbd85707dc1_Group%20(50).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="heading-152">Consulting</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Work with the industry's top win-loss experts.</p></div></a></div><div class="div-block-335-product"><div class="text-block-173-right">Product Features</div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d24c" class="nav-li-arrow-container"><a href="/platform/data-collection" data-w-id="9c1ca28f-5086-370a-8e82-96519102d24d" class="solutions-l-11">Gather Feedback</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d250" class="nav-li-arrow-container"><a href="/platform/analysis" data-w-id="9c1ca28f-5086-370a-8e82-96519102d251" class="solutions-l-12">Analyze Data</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d254" class="nav-li-arrow-container"><a href="/platform/share" data-w-id="9c1ca28f-5086-370a-8e82-96519102d255" class="solutions-l-13">Share Insights</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div></div><div class="nav-item-right"><h1 class="product-card-h">Flex Interviews</h1><p class="product-card-p">Give your buyers the flexibility to respond when and where it’s most convenient for them.</p><a href="https://www.clozd.com/flex/flexinterviews" class="link-block-43 hiddennew w-inline-block"><div class="text-block-2085">Learn more</div><div class="html-embed-42 w-embed"><svg width="18" height="11.140625" viewBox="0 0 18 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 6.5C0.447715 6.5 4.82823e-08 6.94772 0 7.5C-4.82823e-08 8.05228 0.447715 8.5 1 8.5L1 6.5ZM17.7071 8.20711C18.0976 7.81658 18.0976 7.18342 17.7071 6.79289L11.3431 0.428933C10.9526 0.0384087 10.3195 0.0384086 9.92893 0.428933C9.53841 0.819457 9.53841 1.45262 9.92893 1.84315L15.5858 7.5L9.92893 13.1569C9.53841 13.5474 9.53841 14.1805 9.92893 14.5711C10.3195 14.9616 10.9526 14.9616 11.3431 14.5711L17.7071 8.20711ZM1 8.5L17 8.5L17 6.5L1 6.5L1 8.5Z" fill="currentColor"/> </svg></div></a></div></div><div class="nav-title-resources">Resources</div><div class="resources-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left-resources resources"><div class="nav-li-arrow-container resources"><a href="/resource-library" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c1" class="product-l-5-1">Learn Win-Loss: Resources</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42bd" href="/customer-stories" class="product-l-5-3">Customer Stories</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="https://www.clozd.com/resources/definitive-guide-to-win-loss-analysis" data-w-id="1eab76cf-6da0-0b28-5fd9-e76f8785e9bf" class="product-l-5-4">Win-Loss Analysis Guide</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="/revenue-calculator" data-w-id="e6d829b0-c5aa-c989-4353-d4eb03eacaaf" class="product-l-5-5">ROI Calculator</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="https://www.winlossweek.com/" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c5" target="_blank" class="product-l-5-4-2">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div><div class="nav-item-right resources"><h1 class="resource-card-h">Heading</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png" loading="lazy" alt="" class="wl-101-img nav wlw-img"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d51ee4c5f24b87c6b29908_Group%201753%20(1).svg" loading="lazy" alt="" class="wlw-img"/><p class="resources-card-p">The annual conference that helps you win more.</p><div id="wlw-link" class="visit-wl-link nav"><a href="https://www.winlossweek.com/" class="wl-link">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div></div><div class="nav-title-company">Company</div><div class="company-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left-company"><div class="nav-li-arrow-container"><a href="/about-us" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42d6" class="company-l-1">About Us </a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container"><a href="/careers" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42da" class="company-l-1">Careers</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div><div class="nav-item-right"><h1 class="company-h">Learn More About Who We Are</h1><p class="company-card-p">Explore what it would be like to work at Clozd, and browse our current job openings.</p></div></div></div><div class="nav-right"><a href="/talk-with-us-modal" class="btn-black-4 w-button">Talk With Us</a><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42e5" href="https://app.clozd.com/auth/login" target="_blank" class="login-nav-container w-inline-block"><div class="login-nav">Log In</div><div class="html-embed-2 w-embed"><svg width="14" height="13" viewBox="0 0 14 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill="CurrentColor" d="M1 5.75C0.585786 5.75 0.25 6.08579 0.25 6.5C0.25 6.91421 0.585786 7.25 1 7.25L1 5.75ZM13.5303 7.03033C13.8232 6.73744 13.8232 6.26256 13.5303 5.96967L8.75736 1.1967C8.46447 0.903806 7.98959 0.903806 7.6967 1.1967C7.40381 1.48959 7.40381 1.96447 7.6967 2.25736L11.9393 6.5L7.6967 10.7426C7.40381 11.0355 7.40381 11.5104 7.6967 11.8033C7.98959 12.0962 8.46447 12.0962 8.75736 11.8033L13.5303 7.03033ZM1 7.25L13 7.25L13 5.75L1 5.75L1 7.25Z" fill="#14A6F8"/> </svg></div></a></div></div><div class="new-nav-mobile"><a href="/?r=0" class="w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="(max-width: 479px) 46vw, (max-width: 991px) 110px, 100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526"/></a><div class="mobile-hamburger"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362dbf2d915441cb3b314e2_Group%201755.svg" loading="lazy" alt="" class="image-446"/></div></div><div class="mobile-nav-container"><div class="mobile-menu standard-drop-shadow"><div class="mobile-top-half-menu"><div class="mobile-menu-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="mobile-menu-row1"><div class="mobile-row-top"><h1 class="heading-56">Solutions</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Win more revenue by understanding deeply why your buyers buy and customers churn.</p></div><div class="mobile-menu-row2"><div class="mobile-row-top"><h1 class="heading-56">Product</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Clozd's tech and people help you drive strategic change from win-loss insights.</p></div><div class="mobile-menu-row3"><div class="mobile-row-top"><h1 class="heading-56">Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div><div class="mobile-menu-row4"><div class="mobile-row-top"><h1 class="heading-56">Company</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div></div><div class="mobile-btn-holder"><div class="mobile-menu-btn-container"><a href="/talk-with-us" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-solutions standard-drop-shadow"><div class="mobile-top-half"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">Solutions</h1></div><div class="text-block-174">Use Case</div><a href="/win-loss-analysis" class="solutions-link-1-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Learn how win-loss with Clozd will increase your win rate.</p></a><a href="/churn-analysis" class="solutions-link-2-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-56">Boost customer retention by partnering with Clozd</p></a><div class="text-block-174">Clozd for ...</div><a href="/persona-sales" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Sales Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-product-marketing" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Product Marketers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-executives" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Executives</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-marketing" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Marketing Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-sales-ops" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Sales Operations</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><div class="mobile-btn-holder-solutions"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div></div><div class="mobile-product standard-drop-shadow"><div class="mobile-top-half-prod"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">product</h1></div><a href="/clozd-platform" class="solutions-link-1-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Clozd Platform</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-61">Learn how we automate win-loss, deliver actionable insights, and help you win more.</p></a><a href="/win-loss-consultants" class="solutions-link-2-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Our Consultants</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-61">Passionate win-loss experts to help guide your program.</p></a><div class="product-container"><div class="text-block-2032">Product Features</div><a href="/platform/data-collection" class="product-item w-inline-block"><div class="text-block-2033 mobile-menu">Gather Feedback</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a><a href="/platform/data-collection" class="product-item w-inline-block"><div class="text-block-2033 mobile-menu">Analyze Data</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a><a href="/platform/data-collection" class="product-item w-inline-block"><div class="text-block-2033 mobile-menu">Share Insights</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a></div></div><div 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class="heading-58">Resources</h1></div><a href="/resource-library" class="solutions-link-1-2r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Learn Win-Loss: Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/customer-stories" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Customer Stories</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/resources/definitive-guide-to-win-loss-analysis" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Analysis Guide</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a 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class="text-block-127">CUSTOMER STORY</div><div class="text-block-128">|</div><div class="text-block-127">8 MIN READ</div></div><div class="post-text-mid"><h1 class="heading-111">Datacor's RevOps team leans on Clozd for impactful buyer feedback</h1><div class="text-block-129 w-dyn-bind-empty"></div></div><div class="text-tags"><div class="tag-item"><div id="type-text">Use Case</div></div></div></div></div></div><div class="blog-content-head"><div class="blog-content"><div class="wtlm"><div class="learn-more-head">Ready to win more deals?</div><div class="learn-more-p">Learn how we capture in-depth buyer feedback—and how it can transform your business.</div><a href="/talk-with-us" class="btn-gradient-home w-button">Book a demo</a></div><div class="blog-text-container"><div class="blog-text blog-t-940 w-richtext"><h1>Capturing the data Datacor’s RevOps team needs</h1><p>For Paul Stevens, it started with a question: <em>Why are we losing so many customers?</em></p><p>As Datacor’s director of revenue operations, Paul leads a small team that’s tasked with a wide-ranging and heavy load of responsibilities—for Datacor as well as a handful of other portfolio companies.</p><p>In this specific case, Datacor began a pricing exercise with one of its portfolio companies and engaged with Clozd to understand the impact of pricing on customer retention. This <em>seemed</em> to correlate with a drop in customer retention, but he needed to find out for sure. So he partnered with Clozd to do a series of win-loss interviews. </p><p>“We wanted to investigate whether those losses were because they’d truly found a better product or because we’d really upset them with this price increase,” Paul said. “So the initial scope was just trying to get better data than a sales guy always telling us that he’s losing on price. <strong>By actually hearing from our customers, we were able to get a far better view of the reasons they didn’t renew.”</strong></p><p>And what did they find? While price certainly played a part, it was far from the only reason their clients were choosing to leave. Happy with those initial findings—and the streamlined simplicity of Clozd’s methodology—Paul opted to do more interviews.</p><p>“Because Clozd was so easy to work with and we really liked the program, we decided to keep going—and since then we’ve expanded our program to several of our other companies, where we’re doing the same exercises,” he said. </p><p>‍</p><h1>Making the jump and partnering with Clozd</h1><p>Paul is often spread thin in his role, so he relies on win-loss analysis to get him the data he needs to do his job.</p><p>“From a RevOps perspective, I sit over everybody and have a team of two people, so there’s a lot of deals in flight—anywhere from hundreds of thousands of dollars to a $500 asset-tracking sale,” he said. “So lots of different shapes and sizes, and my team and my boss—who’s the CRO—we can’t be everywhere at once. <strong>So we knew we needed better intelligence as to why we’re winning and why we’re losing</strong> as we’re slowly bringing these portfolio companies into one big sales org. So we started looking around.”</p><p>To his surprise, Paul landed on Clozd.</p><p>At a previous company, he’d worked with Primary Intelligence, another win-loss provider that has since been acquired by Corporate Visions and rebranded as TruVoice.</p><p>"Honestly, we didn’t think we were going to buy Clozd when we started looking,” Paul said. “We used Primary Intelligence before and really liked them, and we started this evaluation thinking that we were going to go with them. But I picked two other options—because I wouldn’t be doing my job if I didn’t—and <strong>Clozd was the only company that looked like it was in the 21st century.</strong> Everybody else was really old school, whereas Clozd provides a dynamic platform, real-time reporting, and just a much more holistic and valuable offering.” </p><p>Because of its depth and objectivity, Clozd’s win-loss data delivers significant value beyond the CRM data provided by his sales team. In his experience, sellers tend to focus more on the price than on the product or relationship.</p><p>“When we have a very specific thing we’re going after—like ‘Did we raise our prices too much?’—that’s something where the sellers are always going to say yes. The price is always too high. We can’t discount enough. With Clozd, we’re coming in with specific questions about a wider variety of factors. It’s more of an initiative to find out if the operational things we’re putting in place at the highest level are working or not, and how they’re affecting sales execution.”</p><p>Using win-loss interviews, Paul can dig into the real reasons his buyers made their final decision—which sometimes includes, but is certainly not limited to, the price. In this way, the win-loss data helps him develop a complete picture of what matters most to his buyers.</p><p>“I think I could do an ok job with the data we pull from Salesforce, but it’s not the same,” he said. “The closed-lost reporting we have in our CRM is just one data point that the seller selects, while <strong>Clozd is much more objective and holistic—we get 10 data points about what we did well, where we can improve, and more.</strong> It’s just a bigger and healthier source of data for us.”</p><p>‍</p><h1>Using customer feedback to foster a culture of improvement</h1><p>Paul sees great value in giving his customers a voice—and then being able to share that unbiased feedback with key stakeholders throughout Datacor’s organization.</p><p>“Clozd did one interview a few weeks ago where they were comparing our CRM product with our competitors’, and I fired it over to our head of product and said, ‘Hey, you’ve got to listen to this, man, because I’ve never heard this level of detail before.’ <strong>It was like inventing fire. He thought it was the coolest thing ever to hear what our customers were saying—even though it was critical of our product.”</strong></p><p>That type of critical feedback can be enormously beneficial—as long as your team has a growth mindset. </p><p>This hasn’t always been the case at Datacor and its subsidiaries. </p><p>Paul recently migrated each company’s Salesforce instances into one. Prior to that, he said, Datacor’s win rate—as documented in their CRM—hovered around 99 percent. </p><p>“They only put in stuff they knew they were going to win,” he said. “So even getting to a point where we’re talking about losses has been a mentality shift. Like, it’s ok to lose, and it’s ok to mark something as lost as long as we can learn something from it that’s going to inform our product or processes moving forward. <strong>Good things can come from our losses if we’re honest with ourselves and we capture some insights that help us improve.”<br/><br/> </strong></p></div></div></div><div class="html-embed-25 w-embed w-iframe w-script"><div style="padding:100% 0 0 0;position:relative;"><iframe src="https://player.vimeo.com/video/1032086037?badge=0&autopause=0&player_id=0&app_id=58479" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" style="position:absolute;top:0;left:0;width:100%;height:100%;" title="Workflows by Clozd"></iframe></div><script src="https://player.vimeo.com/api/player.js"></script> <script> $(".blog-text h2").each(function(index) { $(this).attr("id", index + 1); }); var ToC = "<div class='table-of-contents' id='table-of-contents'>" + "<div id='hide-arrow'></div>" + "<h2>On this page</h2>" + "<ul class='content-list'>"; 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Greycroft, and completed by Madrona Venture Group, and Album VC.</p></a></div></div></div></div></div><div class="bottom-review-blog"><div class="review-slider standard-drop-shadow"><div class="div-block-267"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f16040af98d2e84_Group%203.svg" loading="lazy" alt="" class="image-142"/><a href="https://www.g2.com/products/clozd-clozd/reviews#reviews" target="_blank" class="link-10">REVIEWS</a></div><div data-delay="4000" data-animation="slide" class="slider-3 foot-slider w-slider" data-autoplay="false" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"><div class="mask-7 w-slider-mask"><div class="slide-13 w-slide"><div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230"/><h1 class="heading-69">Clozd gave us insights into <strong>the 'why' we were winning deals."</strong></h1></div><div class="review-bottom-2"><div class="review-left"><h1 class="heading-104">Ike Nwabah </h1><h1 class="heading-60 heading-93 heading-94 heading-95 heading-96 heading-97 heading-98-copy name-review-slider heading-99 heading-100 heading-101 slider-name heading-102 quote-1-titlie"> | VP of Marketing</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af8f6f9a014c7910e09e_Group%20970.svg" loading="lazy" alt="tableau " class="image-62"/></div><div class="review-right-3"><a data-w-id="6e0bb5fa-101a-5a62-088d-ffb4e512907c" href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-7806957" target="_blank" class="link-block-11 w-inline-block"><div class="text-block-105">Read Review</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-229"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow4"/></a></div></div></div><div class="w-slide"><div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230"/><h1 class="heading-69">Outstanding means of <strong>understanding why</strong> you win and lose."</h1></div><div class="review-bottom-2"><div class="review-left"><h1 class="heading-104">Tripp R. </h1><h1 class="heading-60 heading-93 heading-94 heading-95 heading-96 heading-97 heading-98-copy name-review-slider heading-99 heading-100 heading-101 slider-name heading-102 heading-103"> | Global Competitive Insights Manager</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af8f6f9a014c7910e09e_Group%20970.svg" loading="lazy" alt="tableau " class="image-62"/></div><div class="review-right-3"><a data-w-id="6e0bb5fa-101a-5a62-088d-ffb4e5129091" href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-7774622" target="_blank" class="link-block-11 w-inline-block"><div class="text-block-105">Read Review</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-229"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow4"/></a></div></div></div><div class="w-slide"><div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230"/><h1 class="heading-69">Depth of knowledge we could <strong>never achieve on our own</strong><strong>."</strong></h1></div><div 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