Download the 2024 State of Win-Loss Analysis Report

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class="nav-li-arrow-container"><a href="/persona-marketing" data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339524" class="solutions-l-14">Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2" /></div> <div data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f35" class="nav-li-arrow-container"><a href="/persona-sales-ops" data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f36" class="solutions-l-15">Sales Ops</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2" /></div> </div> </div> <div class="nav-item-right-solutions"> <h1 class="solutions-card-h">Explore Our Proven Win-Loss Solutions</h1> <p class="solutions-card-p">Win more revenue by understanding deeply why your buyers buy and customers churn.</p> </div> </div> <div class="nav-title-product">Product</div> <div class="product-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="div-block-338"> <div class="nav-item-left-prod"><a data-w-id="cb8cd06f-ce95-0924-0188-1e7015de277d" href="/clozd-platform" class="nav-li-arrow-container wla-product product-l-5 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50ef8e2065f96509bdd6e_Group%20(49).svg" loading="lazy" alt="" class="image-381" /> <div> <div class="wla div-block-336"> <h1 class="heading-151">Platform Overview</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /> </div> <p class="paragraph-137">Learn what the Clozd Platform can do for you.</p> </div> </a><a data-w-id="f4e49b61-a2c3-d054-b4ea-ec45418c2827" href="/win-loss-consultants" class="nav-li-arrow-container-consulting wla-solutions product-l-6 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50f1cad1dbbbd85707dc1_Group%20(50).svg" loading="lazy" alt="" class="image-381" /> <div> <div class="wla div-block-336"> <h1 class="heading-152">Consulting</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /> </div> <p class="paragraph-137">Work with the industry's top win-loss experts.</p> </div> </a></div> <div class="div-block-335-product"> <div class="text-block-173-right">Product Features</div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d24c" class="nav-li-arrow-container"><a href="/platform/data-collection" data-w-id="9c1ca28f-5086-370a-8e82-96519102d24d" class="solutions-l-11">Gather Feedback</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d250" class="nav-li-arrow-container"><a href="/platform/analysis" data-w-id="9c1ca28f-5086-370a-8e82-96519102d251" class="solutions-l-12">Analyze Data</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d254" class="nav-li-arrow-container"><a href="/platform/share" data-w-id="9c1ca28f-5086-370a-8e82-96519102d255" class="solutions-l-13">Share Insights</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> </div> <div class="nav-item-right"> <h1 class="product-card-h">Flex Interviews</h1> <p class="product-card-p">Give your buyers the flexibility to respond when and where it’s most convenient for them.</p><a href="https://www.clozd.com/flex/flexinterviews" class="link-block-43 hiddennew w-inline-block"> <div class="text-block-2085">Learn more</div> <div class="html-embed-42 w-embed"><svg width="18" height="11.140625" viewBox="0 0 18 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 6.5C0.447715 6.5 4.82823e-08 6.94772 0 7.5C-4.82823e-08 8.05228 0.447715 8.5 1 8.5L1 6.5ZM17.7071 8.20711C18.0976 7.81658 18.0976 7.18342 17.7071 6.79289L11.3431 0.428933C10.9526 0.0384087 10.3195 0.0384086 9.92893 0.428933C9.53841 0.819457 9.53841 1.45262 9.92893 1.84315L15.5858 7.5L9.92893 13.1569C9.53841 13.5474 9.53841 14.1805 9.92893 14.5711C10.3195 14.9616 10.9526 14.9616 11.3431 14.5711L17.7071 8.20711ZM1 8.5L17 8.5L17 6.5L1 6.5L1 8.5Z" fill="currentColor" /> </svg></div> </a> </div> </div> <div class="nav-title-resources">Resources</div> <div class="resources-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="nav-item-left-resources resources"> <div class="nav-li-arrow-container resources"><a href="/resource-library" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c1" class="product-l-5-1">Learn Win-Loss: Resources</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42bd" href="/customer-stories" class="product-l-5-3">Customer Stories</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="https://www.clozd.com/resources/definitive-guide-to-win-loss-analysis" data-w-id="1eab76cf-6da0-0b28-5fd9-e76f8785e9bf" class="product-l-5-4">Win-Loss Analysis Guide</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="/revenue-calculator" data-w-id="e6d829b0-c5aa-c989-4353-d4eb03eacaaf" class="product-l-5-5">ROI Calculator</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="https://www.winlossweek.com/" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c5" target="_blank" class="product-l-5-4-2">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> <div class="nav-item-right resources"> <h1 class="resource-card-h">Heading</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png" loading="lazy" alt="" class="wl-101-img nav wlw-img" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d51ee4c5f24b87c6b29908_Group%201753%20(1).svg" loading="lazy" alt="" class="wlw-img" /> <p class="resources-card-p">The annual conference that helps you win more.</p> <div id="wlw-link" class="visit-wl-link nav"><a href="https://www.winlossweek.com/" class="wl-link">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> </div> <div class="nav-title-company">Company</div> <div class="company-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="nav-item-left-company"> <div class="nav-li-arrow-container"><a href="/about-us" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42d6" class="company-l-1">About Us </a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container"><a href="/careers" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42da" class="company-l-1">Careers</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> <div class="nav-item-right"> <h1 class="company-h">Learn More About Who We Are</h1> <p class="company-card-p">Explore what it would be like to work at Clozd, and browse our current job openings.</p> </div> </div> </div> <div class="nav-right"><a href="/talk-with-us-modal" class="btn-black-4 w-button">Talk With Us</a><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42e5" href="https://app.clozd.com/auth/login" target="_blank" class="login-nav-container w-inline-block"> <div class="login-nav">Log In</div> <div class="html-embed-2 w-embed"><svg width="14" height="13" viewBox="0 0 14 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill="CurrentColor" d="M1 5.75C0.585786 5.75 0.25 6.08579 0.25 6.5C0.25 6.91421 0.585786 7.25 1 7.25L1 5.75ZM13.5303 7.03033C13.8232 6.73744 13.8232 6.26256 13.5303 5.96967L8.75736 1.1967C8.46447 0.903806 7.98959 0.903806 7.6967 1.1967C7.40381 1.48959 7.40381 1.96447 7.6967 2.25736L11.9393 6.5L7.6967 10.7426C7.40381 11.0355 7.40381 11.5104 7.6967 11.8033C7.98959 12.0962 8.46447 12.0962 8.75736 11.8033L13.5303 7.03033ZM1 7.25L13 7.25L13 5.75L1 5.75L1 7.25Z" fill="#14A6F8" /> </svg></div> </a></div> </div> <div class="new-nav-mobile"><a href="/?r=0" class="w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 991px) 110px, 100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526" /></a> <div class="mobile-hamburger"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362dbf2d915441cb3b314e2_Group%201755.svg" loading="lazy" alt="" class="image-446" /></div> </div> <div class="mobile-nav-container"> <div class="mobile-menu standard-drop-shadow"> <div class="mobile-top-half-menu"> <div class="mobile-menu-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /></div> <div class="mobile-menu-row1"> <div class="mobile-row-top"> <h1 class="heading-56">Solutions</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Win more revenue by understanding deeply why your buyers buy and customers churn.</p> </div> <div class="mobile-menu-row2"> <div class="mobile-row-top"> <h1 class="heading-56">Product</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Clozd's tech and people help you drive strategic change from win-loss insights.</p> </div> <div class="mobile-menu-row3"> <div class="mobile-row-top"> <h1 class="heading-56">Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </div> <div class="mobile-menu-row4"> <div class="mobile-row-top"> <h1 class="heading-56">Company</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </div> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="/talk-with-us" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-solutions standard-drop-shadow"> <div class="mobile-top-half"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">Solutions</h1> </div> <div class="text-block-174">Use Case</div><a href="/win-loss-analysis" class="solutions-link-1-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Learn how win-loss with Clozd will increase your win rate.</p> </a><a href="/churn-analysis" class="solutions-link-2-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-56">Boost customer retention by partnering with Clozd</p> </a> <div class="text-block-174">Clozd for ...</div><a href="/persona-sales" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Sales Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-product-marketing" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Product Marketers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-executives" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Executives</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-marketing" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Marketing Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-sales-ops" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Sales Operations</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> <div class="mobile-btn-holder-solutions"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> </div> <div class="mobile-product standard-drop-shadow"> <div class="mobile-top-half-prod"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">product</h1> </div><a href="/clozd-platform" class="solutions-link-1-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Clozd Platform</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-61">Learn how we automate win-loss, deliver actionable insights, and help you win more.</p> </a><a href="/win-loss-consultants" class="solutions-link-2-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Our Consultants</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-61">Passionate win-loss experts to help guide your program.</p> </a> <div class="product-container"> <div class="text-block-2032">Product Features</div><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Gather Feedback</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Analyze Data</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Share Insights</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a> </div> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-resources standard-drop-shadow"> <div class="mobile-top-half-resources"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">Resources</h1> </div><a href="/resource-library" class="solutions-link-1-2r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Learn Win-Loss: Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/customer-stories" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Customer Stories</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/resources/definitive-guide-to-win-loss-analysis" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Win-Loss Analysis Guide</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/revenue-calculator" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">ROI Calculator</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="https://www.winlossweek.com/" target="_blank" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Win-Loss Week</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> </div> <div class="mobile-btn-holder-resources"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-company standard-drop-shadow"> <div class="mobile-top-half-company"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">company</h1> </div><a href="/about-us" class="solutions-link-1-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">About Us</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/careers" class="solutions-link-1-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Careers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> </div> <div class="html-embed-11 w-embed w-script"> <script> //initially hide element $(".solutions-nav").hide(); $(".product-nav").hide(); $(".resources-nav").hide(); $(".company-nav").hide(); $(document).ready(function() { //show title card $('html').click(function() { $(".product-nav").hide(); $(".resources-nav").hide(); $(".company-nav").hide(); $(".solutions-nav").hide(); }); $(".nav-title-solutions").mouseenter(function() { $(".solutions-nav").fadeIn(200).css('display', 'flex'); $(".product-nav").hide(); $(".resources-nav").hide(); $(".company-nav").hide(); }); $(".nav-title-product").mouseenter(function() { $(".product-nav").fadeIn(200).css('display', 'flex'); $(".solutions-nav").hide(); $(".resources-nav").hide(); $(".company-nav").hide(); }); $(".nav-title-resources").mouseenter(function() { $(".resources-nav").fadeIn(200).css('display', 'flex'); $(".product-nav").hide(); $(".solutions-nav").hide(); $(".company-nav").hide(); }); $(".nav-title-company").mouseenter(function() { 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localStorage if (paramName.startsWith('utm_')) { localStorage.setItem(paramName, decodeURIComponent(paramValue)); // Save the raw value directly as a string } }); // Retrieve and console log UTMs from localStorage function logUTMsFromLocalStorage() { for (var i = 0; i < localStorage.length; i++) { var paramName = localStorage.key(i); var paramValue = localStorage.getItem(paramName); // console.log(paramName + ': ' + paramValue); } } window.onload = function() { logUTMsFromLocalStorage(); }; </script> </div> </div> <div class="demo-section swl"> <div class="demo-container swl"> <div class="demo-mid-swl"> <div class="demo-mid-left-swl"> <div class="swl-circle"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6606dd5b46b182963584ef34_AdobeStock_523226636%20copy%203%206.png" loading="lazy" sizes="(max-width: 991px) 100vw, 551px" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6606dd5b46b182963584ef34_AdobeStock_523226636%20copy%203%206-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6606dd5b46b182963584ef34_AdobeStock_523226636%20copy%203%206.png 598w" alt="" class="image-423" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/651dc21caec73606a8c379cc_Mask%20group%20(42).png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/651dc21caec73606a8c379cc_Mask%20group%20(42)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/651dc21caec73606a8c379cc_Mask%20group%20(42).png 597w" alt="" class="mobile-book" /></div> </div> <div class="demo-mid-right-swl-top"> <h1 class="heading-113swl">State of Win-Loss 2024</h1> <p class="paragraph-92swl">It’s more critical than ever to understand exactly why you’re winning and losing deals.</p><a href="#form-head-new" class="btn-gradient-home swl-button w-button">Get the report</a> </div> </div> </div> </div> <div class="middle-section"> <div class="middle-container"> <div class="middle-item"> <div class="swl-graph"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/651c818d9d81b9ae2ac320fc_Group%2011387.svg" loading="lazy" alt="" class="image-415" /> <p id="MyNumber" class="paragraph-93swl1">30%</p> </div> <p class="swl-p">more companies are running <span class="text-span-1079">ongoing, cross-functional win-loss analysis programs</span> instead of project-based or department-specific programs.</p> </div> <div class="middle-item"> <div class="swl-graph"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/651c82a302045a913f892e4c_Group%2011386.svg" loading="lazy" alt="" class="image-415" /> <p id="MyNumber2" class="paragraph-93swl-2">40%</p> </div> <p class="swl-p">of companies indicated that the <span class="text-span-1083">economic environment has increased the value and importance of win-loss analysis</span>, up from 18% during the COVID-19 pandemic.</p> </div> <div class="middle-item"> <div class="swl-graph"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/651c82e5dcf442d929e15752_Group%2011385.svg" loading="lazy" alt="" class="image-415" /> <p id="MyNumber3" class="paragraph-93swl2">68%</p> </div> <p class="swl-p">of companies <span class="text-span-1081">that distribute win-loss data to at least half of their employees</span> report an increase in win rate because of win-loss analysis.</p> </div> </div> </div> <div class="quote-head-churn"> <div class="quote-mobile-container-2 swl"> <div class="quote-slider-churn2 standard-drop-shadow swl"> <div data-delay="4000" data-animation="slide" class="slider-3-churn2 w-slider" data-autoplay="false" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"> <div class="mask-7-churn2 w-slider-mask"> <div class="slide-13-churn w-slide"> <div class="review-top-churn"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230" /> <h1 class="heading-slider-churn">If you look at our product roadmap, huge swaths of it have been dictated by the information we claim from reading [win-loss] reports and looking at the themes and customer pain points.”</h1> </div> <div class="review-bottom-2"> <div class="review-left-consultant-churn"> <h1 class="heading-31-consulting-churn"><span class="text-span-99">Rebecca Yang</span> |<strong class="bold-text-14"> Vice President of Engineering</strong></h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/651c837f54679b2198b456d0_Group%2011384.svg" loading="lazy" alt="" class="image-266" /> </div> <div class="review-right-churn"><a data-w-id="3af1356d-2f1d-c76d-38f3-10256290c382" href="/customer-stories" target="_blank" class="link-block-12 swl w-inline-block"> <div class="text-block-106">Read More Reviews</div> <div class="html-embed-13 w-embed"><svg width="14" height="13" viewBox="0 0 14 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill="CurrentColor" d="M1 5.75C0.585786 5.75 0.25 6.08579 0.25 6.5C0.25 6.91421 0.585786 7.25 1 7.25L1 5.75ZM13.5303 7.03033C13.8232 6.73744 13.8232 6.26256 13.5303 5.96967L8.75736 1.1967C8.46447 0.903806 7.98959 0.903806 7.6967 1.1967C7.40381 1.48959 7.40381 1.96447 7.6967 2.25736L11.9393 6.5L7.6967 10.7426C7.40381 11.0355 7.40381 11.5104 7.6967 11.8033C7.98959 12.0962 8.46447 12.0962 8.75736 11.8033L13.5303 7.03033ZM1 7.25L13 7.25L13 5.75L1 5.75L1 7.25Z" fill="#14A6F8" /> </svg></div> </a></div> </div> </div> <div class="w-slide"> <div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230" /> <h1 class="heading-69">Outstanding means of <strong>understanding why</strong> you win and lose."</h1> </div> <div class="review-bottom-2"> <div class="review-left-2"> <h1 class="heading-60"><strong>Name |</strong> Sales Director</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160433d88d2e86_Group%20970.svg" loading="lazy" alt="" class="image-266" /> </div> <div class="review-right-3"><a href="#" class="link-13">Read Review </a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-258" /></div> </div> </div> </div> <div class="left-arrow-4 w-slider-arrow-left"> <div class="w-icon-slider-left"></div> </div> <div class="right-arrow-4 w-slider-arrow-right"> <div class="w-icon-slider-right"></div> </div> <div class="slide-nav-5-consulting w-slider-nav w-round"></div> </div> </div> </div> </div> <section class="companies-swl-section"> <div class="companies-swl-head"> <div class="c-swl-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/652363c8897d5728859ba90b_Screenshot%202023-10-06%20at%203.26%201.svg" loading="lazy" alt="" class="image-422 shad" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/651c85cb81b09c8d5b2f7145_23_09_State_of_WL_2023_Pages-06%20(2).svg" loading="lazy" alt="" class="image-421 shad" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/651c85bd39d71d0cc557906d_23_09_State_of_WL_2023_Pages-06%20(1).svg" loading="lazy" alt="" class="image-420 shad" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/651c854f024fa8950b70e0d8_23_09_State_of_WL_2023_Pages-06.svg" loading="lazy" alt="" class="image-419 shad" /></div> <div class="c-swl-right"> <div class="text-block-2113">Companies that partner with third-party vendors report higher ROI</div> <p class="paragraph-151">The value of win-loss analysis continues to grow—for a number of reasons.<br />‍<br />Like this one: Companies that contract with third-party vendors to operate their win-loss programs are 36% more likely to see a significant return on their investment in win-loss analysis.<br /><br />For those companies who run their own internal programs, the natural next step is to look for a third-party solution.<br /><br /><span class="text-span-1133">In this report, we’ll explore how real companies are seeing real value from win-loss analysis.</span> This includes everything from identifying win-back opportunities and defining ICPs to significantly improving their sales training and boosting their win rates.</p><a href="#form-head-new" class="swl-button w-button">Get the Report</a> </div> </div> </section> <section class="c-graph-section"> <div class="c-graph-head"> <div class="c-graph-left"> <div class="swl-graph"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/651c8831406d53597fe001fb_Group%2011388.svg" loading="lazy" alt="" class="image-415" /> <p class="paragraph-93swl">62%</p> </div> </div> <div class="c-graph-right"> <p class="paragraph-152">of companies that use a third-party vendor for their win-loss analysis programs report a high level of satisfaction—<span class="text-span-1082">121% higher than companies that run their own programs.</span></p> </div> </div> </section> <section class="form-section"> <div id="form-head" class="form-head"> <h1 class="heading-161">Get the State of Win-Loss Report</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/661027e2d54633c685aa2fad_Mask%20group%20(92).png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/661027e2d54633c685aa2fad_Mask%20group%20(92)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/661027e2d54633c685aa2fad_Mask%20group%20(92)-p-800.png 800w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/661027e2d54633c685aa2fad_Mask%20group%20(92)-p-1080.png 1080w, 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