Win-Loss Analysis Resources Library

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Win-loss insights. <span class="text-span-1075">All in one place.</span></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f777a27058581872591a04_Group%201754.svg" loading="lazy" alt="" class="banner-x mobile" /> </div> <div class="cg-right cg-mid"><a href="https://www.clozd.com/clozd-gong?utm_source=banner&utm_medium=website&utm_campaign=gong" class="button-17 w-button">Learn More</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f777a27058581872591a04_Group%201754.svg" loading="lazy" alt="" class="banner-x" /></div> </div> <div class="new-nav-container-2"> <div class="nav-left-2 nav-left"><a href="/?r=0" class="new-nav-logo w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/659ee1e8eae8b02644701ebf_Group%2011342.svg" loading="lazy" alt="" class="image-4523 new-logo" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/659ee1da8f84e59a19ae151f_Group%2011341.svg" loading="lazy" 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increase your win rate.</p> </div> </a><a data-w-id="c44b7789-6a12-122e-1be8-b3c927114cc1" href="/churn-analysis" class="nav-li-arrow-container wla-solutions solutions-l-2 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50893d5af80cdf55e2e2b_Group%20(48).svg" loading="lazy" alt="" class="image-381" /> <div> <div class="wla div-block-336"> <h1 class="nav-item">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /> </div> <p class="paragraph-137">Boost customer retention by partnering with Clozd.</p> </div> </a> </div> <div class="div-block-335"> <div class="text-block-173-right">Clozd for ...</div> <div data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c28" class="nav-li-arrow-container"><a href="/persona-sales" data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c29" class="solutions-l-11">Sales</a><img 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class="nav-li-arrow-container"><a href="/persona-marketing" data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339524" class="solutions-l-14">Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2" /></div> <div data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f35" class="nav-li-arrow-container"><a href="/persona-sales-ops" data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f36" class="solutions-l-15">Sales Ops</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2" /></div> </div> </div> <div class="nav-item-right-solutions"> <h1 class="solutions-card-h">Explore Our Proven Win-Loss Solutions</h1> <p class="solutions-card-p">Win more revenue by understanding deeply why your buyers buy and customers churn.</p> </div> </div> <div class="nav-title-product">Product</div> <div class="product-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="div-block-338"> <div class="nav-item-left-prod"><a data-w-id="cb8cd06f-ce95-0924-0188-1e7015de277d" href="/clozd-platform" class="nav-li-arrow-container wla-product product-l-5 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50ef8e2065f96509bdd6e_Group%20(49).svg" loading="lazy" alt="" class="image-381" /> <div> <div class="wla div-block-336"> <h1 class="heading-151">Platform Overview</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /> </div> <p class="paragraph-137">Learn what the Clozd Platform can do for you.</p> </div> </a><a data-w-id="f4e49b61-a2c3-d054-b4ea-ec45418c2827" href="/win-loss-consultants" class="nav-li-arrow-container-consulting wla-solutions product-l-6 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50f1cad1dbbbd85707dc1_Group%20(50).svg" loading="lazy" alt="" class="image-381" /> <div> <div class="wla div-block-336"> <h1 class="heading-152">Consulting</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /> </div> <p class="paragraph-137">Work with the industry's top win-loss experts.</p> </div> </a></div> <div class="div-block-335-product"> <div class="text-block-173-right">Product Features</div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d24c" class="nav-li-arrow-container"><a href="/platform/data-collection" data-w-id="9c1ca28f-5086-370a-8e82-96519102d24d" class="solutions-l-11">Gather Feedback</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d250" class="nav-li-arrow-container"><a href="/platform/analysis" data-w-id="9c1ca28f-5086-370a-8e82-96519102d251" class="solutions-l-12">Analyze Data</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d254" class="nav-li-arrow-container"><a href="/platform/share" data-w-id="9c1ca28f-5086-370a-8e82-96519102d255" class="solutions-l-13">Share Insights</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> </div> <div class="nav-item-right"> <h1 class="product-card-h">Flex Interviews</h1> <p class="product-card-p">Give your buyers the flexibility to respond when and where it’s most convenient for them.</p><a href="https://www.clozd.com/flex/flexinterviews" class="link-block-43 hiddennew w-inline-block"> <div class="text-block-2085">Learn more</div> <div class="html-embed-42 w-embed"><svg width="18" height="11.140625" viewBox="0 0 18 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 6.5C0.447715 6.5 4.82823e-08 6.94772 0 7.5C-4.82823e-08 8.05228 0.447715 8.5 1 8.5L1 6.5ZM17.7071 8.20711C18.0976 7.81658 18.0976 7.18342 17.7071 6.79289L11.3431 0.428933C10.9526 0.0384087 10.3195 0.0384086 9.92893 0.428933C9.53841 0.819457 9.53841 1.45262 9.92893 1.84315L15.5858 7.5L9.92893 13.1569C9.53841 13.5474 9.53841 14.1805 9.92893 14.5711C10.3195 14.9616 10.9526 14.9616 11.3431 14.5711L17.7071 8.20711ZM1 8.5L17 8.5L17 6.5L1 6.5L1 8.5Z" fill="currentColor" /> </svg></div> </a> </div> </div> <div class="nav-title-resources">Resources</div> <div class="resources-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="nav-item-left-resources resources"> <div class="nav-li-arrow-container resources"><a href="/resource-library" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c1" aria-current="page" class="product-l-5-1 w--current">Learn Win-Loss: Resources</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42bd" href="/customer-stories" class="product-l-5-3">Customer Stories</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="https://www.clozd.com/resources/definitive-guide-to-win-loss-analysis" data-w-id="1eab76cf-6da0-0b28-5fd9-e76f8785e9bf" class="product-l-5-4">Win-Loss Analysis Guide</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="/revenue-calculator" data-w-id="e6d829b0-c5aa-c989-4353-d4eb03eacaaf" class="product-l-5-5">ROI Calculator</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="https://www.winlossweek.com/" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c5" target="_blank" class="product-l-5-4-2">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> <div class="nav-item-right resources"> <h1 class="resource-card-h">Heading</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png" loading="lazy" alt="" class="wl-101-img nav wlw-img" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d51ee4c5f24b87c6b29908_Group%201753%20(1).svg" loading="lazy" alt="" class="wlw-img" /> <p class="resources-card-p">The annual conference that helps you win more.</p> <div id="wlw-link" class="visit-wl-link nav"><a href="https://www.winlossweek.com/" class="wl-link">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> </div> <div class="nav-title-company">Company</div> <div class="company-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="nav-item-left-company"> <div class="nav-li-arrow-container"><a href="/about-us" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42d6" class="company-l-1">About Us </a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container"><a href="/careers" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42da" class="company-l-1">Careers</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> <div class="nav-item-right"> <h1 class="company-h">Learn More About Who We Are</h1> <p class="company-card-p">Explore what it would be like to work at Clozd, and browse our current job openings.</p> </div> </div> </div> <div class="nav-right"><a href="/talk-with-us-modal" class="btn-black-4 w-button">Talk With Us</a><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42e5" href="https://app.clozd.com/auth/login" target="_blank" class="login-nav-container w-inline-block"> <div class="login-nav">Log In</div> <div class="html-embed-2 w-embed"><svg width="14" height="13" viewBox="0 0 14 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill="CurrentColor" d="M1 5.75C0.585786 5.75 0.25 6.08579 0.25 6.5C0.25 6.91421 0.585786 7.25 1 7.25L1 5.75ZM13.5303 7.03033C13.8232 6.73744 13.8232 6.26256 13.5303 5.96967L8.75736 1.1967C8.46447 0.903806 7.98959 0.903806 7.6967 1.1967C7.40381 1.48959 7.40381 1.96447 7.6967 2.25736L11.9393 6.5L7.6967 10.7426C7.40381 11.0355 7.40381 11.5104 7.6967 11.8033C7.98959 12.0962 8.46447 12.0962 8.75736 11.8033L13.5303 7.03033ZM1 7.25L13 7.25L13 5.75L1 5.75L1 7.25Z" fill="#14A6F8" /> </svg></div> </a></div> </div> <div class="new-nav-mobile"><a href="/?r=0" class="w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 991px) 110px, 100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526" /></a> <div class="mobile-hamburger"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362dbf2d915441cb3b314e2_Group%201755.svg" loading="lazy" alt="" class="image-446" /></div> </div> <div class="mobile-nav-container"> <div class="mobile-menu standard-drop-shadow"> <div class="mobile-top-half-menu"> <div class="mobile-menu-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /></div> <div class="mobile-menu-row1"> <div class="mobile-row-top"> <h1 class="heading-56">Solutions</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Win more revenue by understanding deeply why your buyers buy and customers churn.</p> </div> <div class="mobile-menu-row2"> <div class="mobile-row-top"> <h1 class="heading-56">Product</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Clozd's tech and people help you drive strategic change from win-loss insights.</p> </div> <div class="mobile-menu-row3"> <div class="mobile-row-top"> <h1 class="heading-56">Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </div> <div class="mobile-menu-row4"> <div class="mobile-row-top"> <h1 class="heading-56">Company</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </div> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="/talk-with-us" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-solutions standard-drop-shadow"> <div class="mobile-top-half"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">Solutions</h1> </div> <div class="text-block-174">Use Case</div><a href="/win-loss-analysis" class="solutions-link-1-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Learn how win-loss with Clozd will increase your win rate.</p> </a><a href="/churn-analysis" class="solutions-link-2-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-56">Boost customer retention by partnering with Clozd</p> </a> <div class="text-block-174">Clozd for ...</div><a href="/persona-sales" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Sales Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-product-marketing" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Product Marketers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-executives" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Executives</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-marketing" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Marketing Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-sales-ops" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Sales Operations</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> <div class="mobile-btn-holder-solutions"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> </div> <div class="mobile-product standard-drop-shadow"> <div class="mobile-top-half-prod"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">product</h1> </div><a href="/clozd-platform" class="solutions-link-1-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Clozd Platform</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-61">Learn how we automate win-loss, deliver actionable insights, and help you win more.</p> </a><a href="/win-loss-consultants" class="solutions-link-2-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Our Consultants</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-61">Passionate win-loss experts to help guide your program.</p> </a> <div class="product-container"> <div class="text-block-2032">Product Features</div><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Gather Feedback</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Analyze Data</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Share Insights</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a> </div> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-resources standard-drop-shadow"> <div class="mobile-top-half-resources"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">Resources</h1> </div><a href="/resource-library" aria-current="page" class="solutions-link-1-2r w-inline-block w--current"> <div class="mobile-row-top"> <h1 class="heading-56">Learn Win-Loss: Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/customer-stories" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Customer Stories</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/resources/definitive-guide-to-win-loss-analysis" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Win-Loss Analysis Guide</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/revenue-calculator" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">ROI Calculator</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="https://www.winlossweek.com/" target="_blank" class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Win-Loss Week</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> </div> <div class="mobile-btn-holder-resources"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-company standard-drop-shadow"> <div class="mobile-top-half-company"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">company</h1> </div><a href="/about-us" class="solutions-link-1-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">About Us</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/careers" class="solutions-link-1-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Careers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a 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Something went wrong while submitting the form.</div> </div> </div> </div> <div class="resource-top-items crm-collection top"> <div class="resource-item-new"><a href="/resources/definitive-guide-to-win-loss-analysis" target="_blank" class="link-block-38 filterdiv w-inline-block"> <div class="filterdiv"> <div data-w-id="fe0b68bd-ce33-f12b-3377-8035d325de5d" class="content"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01.png" loading="lazy" sizes="280px" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01-p-800.png 800w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01-p-1080.png 1080w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01-p-1600.png 1600w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01-p-2000.png 2000w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01.png 2551w" alt="" class="resource-image" /> <div style="color:rgb(0,0,0)" class="resource-item-title">Definitive Guide to Win-Loss Analysis</div> <div class="resource-item-info"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/63efae511a157b2fa8654e39_whitepapter-img.svg" loading="lazy" alt="" /> <div class="text-block-2041">guide | 30 min Read</div> </div> <p class="paragraph-168">Learn how to create a win-loss analysis program that delivers in-depth, unbiased buyer feedback—so you can win more deals, increase retention, build better products, and drive more revenue.</p> </div> </div> </a></div> <div class="resource-item-new filterdiv"><a href="https://www.clozd.com/blog/four-pillars-of-effective-win-loss-analysis" target="_blank" class="link-block-38 w-inline-block"> <div data-w-id="100d30a5-2835-c5e0-d468-c85540bce1da" class="content"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a964af3b4c60bded7933e9_Football-Film-Study%201.png" loading="lazy" alt="" class="resource-image" /> <div style="color:rgb(0,0,0)" class="resource-item-title">The four pillars of win-loss analysis</div> <div class="resource-item-info"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/63efaddf94a46b3ff678da2a_blog-img.svg" loading="lazy" alt="" /> <div class="text-block-2041">blog post | 9 min Read</div> </div> <p class="paragraph-168">Win-loss analysis is like film study. Great teams—both in sports and business—review their past performance to uncover the best ways to increase their chance at future success.</p> </div> </a></div> <div class="resource-item-new filterdiv"><a href="https://www.clozd.com/blog/clearbit-relies-on-win-loss-analysis-to-increase-buyer-empathy-guide-its-product-roadmap" target="_blank" class="link-block-38 w-inline-block"> <div data-w-id="1366ad04-9f25-81eb-91b5-38e42a0ee69d" class="content"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a964e277a644dadafd700e_Mask%20group%20(55).png" loading="lazy" alt="" class="resource-image" /> <div style="color:rgba(NaN,NaN,NaN,undefined)" class="resource-item-title">Clearbit boosts retention using <br />win-loss analysis</div> <div class="resource-item-info"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/63efae511a157b2fa8654e39_whitepapter-img.svg" loading="lazy" alt="" /> <div class="text-block-2041">Case Study | 6 MIN READ</div> </div> <p class="paragraph-168">Clearbit has taken a product-centric approach to win-loss analysis, and they attribute a 10% increase in gross retention to their partnership with Clozd.</p> </div> </a></div> </div> </div> </div> </div> <section class="case-studies-section-head crm-collection hide"> <div class="case-studies-head"> <div class="div-block-354"> <div class="text-block-2042 cs">Case studies</div> <div class="collection-list-wrapper-12 w-dyn-list"> <div role="list" class="collection-list-11 crm-collection w-dyn-items"> <div role="listitem" class="collection-item-8 w-dyn-item"><a href="https://www.clozd.com/blog/datacor-leans-on-clozd" class="link-block-36 filterdiv w-inline-block"> <div class="case-study-item filterdiv"> <div style="background-color:#063ba6" class="case-studies-bg content"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/67367bc7d5cf34c72b63078d_datacor-logo.png" sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/67367bc7d5cf34c72b63078d_datacor-logo-p-500.png 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/67367bc7d5cf34c72b63078d_datacor-logo.png 600w" /></div> <p class="paragraph-166">For Paul Stevens, it started with a question: Why are we losing so many customers?</p> <div class="text-block-2056">Case Studies</div> </div> </a></div> <div role="listitem" class="collection-item-8 w-dyn-item"><a href="http://www.clozd.com/blog/how-auditboard-uses-win-loss-data" class="link-block-36 filterdiv w-inline-block"> <div class="case-study-item filterdiv"> <div style="background-color:#5777de" class="case-studies-bg content"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/672d3ae6d4adf8ae0f3e3f9d_Auditboard%20Logo.png" /></div> <p class="paragraph-166">AuditBoard was searching for more details around why and how they were losing—and then they wanted to use that data to change the way they do business.</p> <div class="text-block-2056">Case Studies</div> </div> </a></div> <div role="listitem" class="collection-item-8 w-dyn-item"><a href="http://www.clozd.com/blog/frontify-customer-story/" class="link-block-36 filterdiv w-inline-block"> <div class="case-study-item filterdiv"> <div style="background-color:#303535" class="case-studies-bg content"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/672d3a66324c45bdb048056c_Frontify%20Logo.png" /></div> <p class="paragraph-166">For more than three years, Frontify has partnered with Clozd to capture direct customer feedback and use it to drive their marketing and sales efforts.</p> <div class="text-block-2056">Case Studies</div> </div> </a></div> <div role="listitem" class="collection-item-8 w-dyn-item"><a href="https://www.clozd.com/blog/momentive-uses-flex-interviews" class="link-block-36 filterdiv w-inline-block"> <div class="case-study-item filterdiv"> <div style="background-color:#66c1ed" class="case-studies-bg content"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/672d3910e435668c069f934d_Momentive%20Logo.png" /></div> <p class="paragraph-166">For more than three years, Momentive Software (formerly Community Brands) has partnered with Clozd to capture direct customer feedback around their numerous product lines.</p> <div class="text-block-2056">Case Studies</div> </div> </a></div> <div role="listitem" class="collection-item-8 w-dyn-item"><a href="https://www.clozd.com/blog/headspace" class="link-block-36 filterdiv w-inline-block"> <div class="case-study-item filterdiv"> <div style="background-color:#f07d31" class="case-studies-bg content"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6606dd1148a33cf9a6b04336_Group%2011552.svg" /></div> <p class="paragraph-166">Headspace leaned on win-loss insights to guide their post-merger rebrand—and they continue to use Clozd to add depth to their research and prove their value.</p> <div class="text-block-2056">Case Studies</div> </div> </a></div> <div role="listitem" class="collection-item-8 w-dyn-item"><a href="https://clozd.com/blog/acquia-uses-win-loss-insights-to-turn-their-weaknesses-into-strengths" class="link-block-36 filterdiv w-inline-block"> <div class="case-study-item filterdiv"> <div style="background-color:#242d5e" class="case-studies-bg content"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/65b973c4a59ffb5bffaf072c_Group%2011527.svg" /></div> <p class="paragraph-166">Acquia revamped their strategy around integrations, transforming an area of weakness into a key driver of client acquisition and retention.</p> <div class="text-block-2056">Case Studies</div> </div> </a></div> </div> </div> <div class="cs-item-grid"> <div class="cs-item"> <div class="filterdiv"> <div class="content"><a href="https://www.clozd.com/blog/calendly" 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7.40381 1.4464 7.6967 1.73929L11.9393 5.98193L7.6967 10.2246C7.40381 10.5175 7.40381 10.9923 7.6967 11.2852C7.98959 11.5781 8.46447 11.5781 8.75736 11.2852L13.5303 6.51226ZM1 6.73193L13 6.73193L13 5.23193L1 5.23193L1 6.73193Z" fill="currentColor" /> </svg></div> </div> </a> <div class="html-embed-36 w-embed w-script"> <style> .heart-left6 { transition: .2s; } .heart-text6 { transition: .2s; } .hidden-link6 { transition: .2s; } .img-white6 { transition: .2s; } .hidden-arrow6 { transition: .2s; } .hidden-text6 { transition: .2s; } .hidden-link6:hover>.hidden-text6 { color: black !important; } .hidden-link6:hover>.hidden-arrow6 { color: black !important; } </style> <script> $(document).ready(function() { $(".heart-left6").mouseover(function() { $(".heart-left6").css("background-color", "white"); $(".heart-text6").css("color", "#09D4C8"); $(".hidden-link6").css("margin-top", "5px"); $(".hidden-link6").css("margin-bottom", "0px"); $(".html-text6").css("color", "#000000"); 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11.7328 147.286 11.7328C148.891 11.7328 150.497 12.1679 151.855 12.9937C151.955 13.088 152.055 13.1877 152.102 13.3318C152.152 13.4815 152.102 13.6256 152.052 13.7226L151.805 14.1576C151.755 14.202 151.699 14.2519 151.652 14.3017C151.602 14.3516 151.502 14.396 151.452 14.396H151.252C151.196 14.396 151.099 14.3516 151.049 14.3017C149.947 13.6228 148.639 13.2348 147.336 13.185C144.775 13.185 143.823 14.6371 143.823 15.704C143.823 17.2558 145.278 17.9847 147.683 18.8077C150.749 19.9245 153.41 20.8917 153.41 23.7017C153.41 26.0267 150.899 28.0164 147.636 28.0164C145.728 28.0607 143.823 27.4317 142.317 26.2706C142.212 26.2207 142.165 26.1265 142.115 26.0267C142.115 26.0267 142.115 25.9269 142.165 25.8327L142.162 25.8382Z" fill="currentColor" /> <path d="M199.589 28.5014L190.454 23.2195C189.951 22.9257 189.352 22.9257 188.899 23.2195L183.172 26.5172L177.551 23.2694V16.3857L183.155 13.1573L183.266 13.1351L183.172 13.1905L188.899 16.4882C189.352 16.7764 189.951 16.7764 190.454 16.4882L199.589 11.2008C200.091 10.9126 200.091 10.1838 199.589 9.93989L183.93 1.21616C183.478 0.972298 182.878 0.972298 182.425 1.21616L166.964 9.84567C166.511 10.0895 166.208 10.569 166.208 11.1066L166.158 28.6011C166.158 29.1332 166.461 29.6182 166.914 29.862L182.425 38.4915C182.878 38.7354 183.478 38.7354 183.93 38.4915L199.592 29.7678C200.094 29.4741 200.094 28.7951 199.592 28.5041L199.589 28.5014Z" fill="#FF600D" stroke="#FF600D" stroke-width="0.25" stroke-linejoin="bevel" /> </svg></div> </div> </div> <div class="hidden-link3"> <div class="hidden-text3 bs">Read the case study</div> <div class="hidden-arrow3 bs w-embed"><svg width="14" height="12" viewBox="0 0 14 12" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 5.23193C0.585786 5.23193 0.25 5.56772 0.25 5.98193C0.25 6.39615 0.585786 6.73193 1 6.73193L1 5.23193ZM13.5303 6.51226C13.8232 6.21937 13.8232 5.7445 13.5303 5.4516L8.75736 0.678633C8.46447 0.38574 7.98959 0.38574 7.6967 0.678633C7.40381 0.971527 7.40381 1.4464 7.6967 1.73929L11.9393 5.98193L7.6967 10.2246C7.40381 10.5175 7.40381 10.9923 7.6967 11.2852C7.98959 11.5781 8.46447 11.5781 8.75736 11.2852L13.5303 6.51226ZM1 6.73193L13 6.73193L13 5.23193L1 5.23193L1 6.73193Z" fill="currentColor" /> </svg></div> </div> </a> <div class="html-embed-36 w-embed w-script"> <style> .heart-left3 { transition: .2s; } .heart-text3 { transition: .2s; } .hidden-link3 { transition: .2s; } .img-white3 { transition: .2s; } .hidden-arrow3 { transition: .2s; } .hidden-text3 { transition: .2s; } .hidden-link3:hover>.hidden-text3 { color: black !important; } .hidden-link3:hover>.hidden-arrow3 { color: black !important; } </style> <script> $(document).ready(function() { $(".heart-left3").mouseover(function() { $(".heart-left3").css("background-color", "white"); $(".heart-text3").css("color", "#09D4C8"); $(".hidden-link3").css("margin-top", "5px"); $(".hidden-link3").css("margin-bottom", "0px"); $(".html-text3").css("color", "#000000"); $(".html-heart3").css("color", "#0577C0"); $(".hidden-text3").css("color", "#14A6F8"); $(".hidden-arrow3").css("color", "#14A6F8"); }); $(".heart-left3").mouseout(function() { $(".heart-left3").css("background-color", "#445572"); $(".heart-text3").css("color", "#FFFFFF"); $(".hidden-link3").css("margin-top", "24px"); $(".hidden-link3").css("margin-bottom", "-64px"); $(".html-text3").css("color", "#fff"); $(".html-heart3").css("color", "#fff"); $(".hidden-text3").css("color", "#445572"); $(".hidden-arrow3").css("color", "#445572"); }); $(".hidden-link3").mouseover(function() { $(".hidden-text3").css("color", "#000000"); $(".hidden-arrow3").css("color", "#000000"); }); $(".hidden-link3").mouseout(function() { $(".hidden-text3").css("color", "#445572"); $(".hidden-arrow3").css("color", "#445572"); }); }); </script> </div> <p class="paragraph-166">Consensus refined their ICP using Clozd’s win-loss insights.</p> </div> </div> </div> </div><a href="/customer-stories" class="link-block-37 w-inline-block"> <p class="view-all2-new">View all</p><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-4510" /> </a> </div> </div> <div class="text-block-2042 hide">Case Studies</div> </section> <section class="form-section1 crm-collection"> <div class="form-container-blog"> <div class="html-embed-27 w-embed w-iframe"> <div class="bg"> <div class="form-container"> <div class="form-container-left"> <h2>Want to learn even more?</h2> <p>We'll connect you with one of our <br>win-loss experts.</p> </div> <div class="form-container-right"> <iframe src="https://marketing.clozd.com/l/1022093/2024-01-19/tndg" width="600" height="146" type="text/html" frameborder="0" allowTransparency="true" style="border: 0"></iframe> </div> </div> </div> <style> .form-container { background: #FFFFFF; box-shadow: 0px 25px 60px -12px rgba(0, 0, 0, 0.25); border-radius: 10px; width: 940px; height: 145px; display: flex; justify-content: space-between; flex-direction: row; } h2 { font-family: 'Inter'; font-style: normal; font-weight: 600; font-size: 24px; line-height: 31.2px; color: #000000; margin: 0; } p { font-family: 'Inter'; font-style: normal; font-weight: 400; font-size: 16px; line-height: 19px; margin-top: 11px; color: #565F66; width: 295px; } .form-container-left { padding: 35px 0px 35px 35px !important; margin-bottom: 10px; } .form-container-right { padding: 35px 10px 35px 0px !important; margin-top: -19px; } } </style> </div> </div> <div class="text-block-2060">featured</div> <div class="filterdiv"> <div class="content"></div> </div> </section> <section id="here" class="wl101-section crm-collection"> <div class="div-block-353"> <div class="text-block-2044">Win-Loss 101</div> <div class="resource-top-items crm-collection"> <div class="resource-item-new"><a href="https://www.clozd.com/state-of-win-loss" target="_blank" class="link-block-38 filterdiv w-inline-block"> <div class="filterdiv"> <div data-w-id="bd2714f4-29e5-d6ce-4575-e9d6778ac6f2" class="content"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6606dd91a58568e4159156d1_23_09_State_of_WL_2024_04_Cover%201.png" loading="lazy" alt="" class="resource-image" /> <div style="color:rgb(0,0,0)" class="resource-item-title">State of Win-Loss Analysis Report</div> <div class="resource-item-info"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/63efae511a157b2fa8654e39_whitepapter-img.svg" loading="lazy" alt="" /> <div class="text-block-2041">Report | 20 min Read</div> </div> <p class="paragraph-168">It’s more critical than ever to understand exactly why you’re winning and losing deals—at least that’s what 98% of respondents told us in our 2023 State of Win-Loss Analysis survey.</p> <div class="text-block-2075">featuredd</div> </div> </div> </a></div> <div class="resource-item-new filterdiv"><a href="https://assets-global.website-files.com/602c29edc35660e6c913f956/65a18257699f75f1da471cf3_UserEvidence%20Results%20One-pager.pdf" target="_blank" class="link-block-38 w-inline-block"> <div data-w-id="8b4a6733-fc7e-8ee8-0b5d-95e594e6da97" class="content"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6596e5e308bfadab03f67cb5_Group%2011451.png" loading="lazy" alt="" class="resource-image" /> <div style="color:rgb(0,0,0)" class="resource-item-title3">What’s the ROI of win-loss analysis?</div> <div class="resource-item-info"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/63efaddf94a46b3ff678da2a_blog-img.svg" loading="lazy" alt="" /> <div class="text-block-2041">Report | 7 min Read</div> </div> <p class="paragraph-168">What's the ROI of a comprehensive, third-party win-loss analysis program? Find out what Clozd customers have to say</p> </div> </a> <div class="text-block-2057">featuredd</div> </div> <div class="resource-item-new filterdiv"><a href="https://www.clozd.com/clozd-platform" target="_blank" class="link-block-38 w-inline-block"> <div data-w-id="75dbc2dc-8cc7-2dcb-d884-7eebb92560ff" class="content"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a967fcbeab2f9c2d31913c_Group%2011462%20(1).png" loading="lazy" alt="" class="resource-image" /> <div style="color:rgb(0,0,0)" class="resource-item-title2">Take a tour of the Clozd Platform</div> <div class="resource-item-info"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/63efae2516db975bf5e3448f_video-img.svg" loading="lazy" alt="" /> <div class="text-block-2041">Video | 2 Min watch</div> </div> <p class="paragraph-168">The Clozd Platform streamlines the process of collecting and analyzing buyer feedback and sharing impactful insights with key stakeholders—so you can drive meaningful change and improve sales outcomes.</p> <div class="text-block-2058">featuredd</div> </div> </a> <div class="text-block-2058">featured</div> </div> <div class="resource-item-new filterdiv"><a href="/resources/definitive-guide-to-win-loss-analysis" class="link-block-38 w-inline-block"> <div data-w-id="8b4a6733-fc7e-8ee8-0b5d-95e594e6daa5" class="content"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01.png" loading="lazy" sizes="280px" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01-p-800.png 800w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01-p-1080.png 1080w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01-p-1600.png 1600w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01-p-2000.png 2000w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/667991db1efbae6a8bf90815_24_01_The_Definitive_Guide_to_WL_Cover-01.png 2551w" alt="" class="resource-image" /> <div style="color:rgb(0,0,0)" class="resource-item-title2">Definitive Guide to Win-Loss Analysis</div> <div class="resource-item-info"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a966d3894249760d42e9db_Union%20(3).svg" loading="lazy" alt="" /> <div class="text-block-2041">GUIDE | 30 MIN READ</div> </div> <p class="paragraph-168">Learn how to create a win-loss analysis program that delivers in-depth, unbiased buyer feedback—so you can win more deals, increase retention, build better products, and drive more revenue.</p> </div> </a> <div class="text-block-2058">featuredd</div> </div> <div class="resource-item-new filterdiv"><a href="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a01d11207d73d8b66a39af_Value%20of%20Win%20Loss.pdf" target="_blank" class="link-block-38 w-inline-block"> <div data-w-id="8a7ed07a-c9fd-cc0f-b2ab-9f535e92c256" class="content"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a9672f13e12e780901a3ab_Mask%20group%20(56).png" loading="lazy" alt="" class="resource-image" /> <div style="color:rgb(0,0,0)" class="resource-item-title2">Win-loss benefits for your team</div> <div class="resource-item-info"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/63efae511a157b2fa8654e39_whitepapter-img.svg" loading="lazy" alt="" /> <div class="text-block-2041">Whitepaper | 4 MIN READ</div> </div> <p class="paragraph-168">What is win-loss analysis, and who benefits from it? We’ll answer those questions for you with a brief but comprehensive look at how win-loss analysis helps (*spoiler alert*) your entire organization.</p> <div class="text-block-2058">featuredd</div> </div> </a> <div class="text-block-2058">featured</div> </div> <div class="resource-item-new filterdiv"><a href="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a1825719a0ab365e594bb5_5%20Reasons%20your%20CRM%20is%20costing%20You%20Revenue.pdf" target="_blank" class="link-block-38 w-inline-block"> <div data-w-id="9fa62c63-609c-4b8b-97e7-cd7086fdae3f" class="content"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a96794c4f5b4d7d67cbcd1_PDF%20of%20CRM%20is%20costing%20you%20(8%201%20(2).png" loading="lazy" alt="" class="resource-image" /> <div style="color:rgb(0,0,0)" class="resource-item-title2">Your CRM is lying to you</div> <div class="resource-item-info"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/63efaddf94a46b3ff678da2a_blog-img.svg" loading="lazy" alt="" /> <div class="text-block-2041">Report | 5 MIN READ</div> </div> <p class="paragraph-168">How much do you REALLY trust your CRM data? We analyzed the CRM data of thousands of deals and compared it to what buyers actually said—and the results were shocking.</p> <div class="text-block-2058">featuredd</div> </div> </a> <div class="text-block-2058">featured</div> </div> </div><a href="#" class="link-block-37 view w-inline-block"> <div class="view-all2">View all</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="blue-arrow1" /> </a> </div> <div class="text-block-2042 hide">featured</div> </section> <div class="winner-center-content-head"> <div class="content-type-container"> <div class="content-type-drop"> <div class="content-type-filter-text">Content Type Filter:</div> <div class="filters-type flter-colors"> <div class="filters-wrapper fltr-content"> <div data-hover="false" data-delay="0" class="dropdown-7 w-dropdown"> <div class="drop-down-type w-dropdown-toggle"> <div class="icon-4 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srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/64f769fc7892a8641853c5cb_Gong%20%2B%20Clozd%20Integration%20announcement-p-500.png 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/64f769fc7892a8641853c5cb_Gong%20%2B%20Clozd%20Integration%20announcement-p-800.png 800w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/64f769fc7892a8641853c5cb_Gong%20%2B%20Clozd%20Integration%20announcement.png 1000w" class="image-4511 img-shadow" /> <div class="text-block-2042 hide">xzyefg</div> </div> <div class="div-block-351"> <div class="text-block-2049">Featured</div> <div style="color:rgb(0,0,0)" class="text-block-2050">Clozd-Gong partnership delivers 360-degree view of the buyer experience </div> <div class="div-block-352"><img alt="" loading="lazy" src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/63ffbc60965d4e1334704958_Group%201910.svg" class="image-4513" /> <div class="text-block-2051">BLOG POST</div> <div class="text-block-2052">|</div> <div class="text-block-2052">12 MIN READ</div> </div> <p class="paragraph-167">The new Clozd-Gong integration allows you to see the full lifecycle of your sales deals across your pipeline in one place—on your Clozd dashboard.</p> <div class="text-block-2042 hide">xzyefg</div> </div> </a> <div class="text-block-2042 hide">xzyefg</div> </div> </div> </div> </div> </div> <div class="persona-section"> <h1 class="heading-137">All blog posts</h1> <div class="div-block-317"> <div class="div-block-317"> <div class="filters-horizontal-wc fltr-industry new"> <div class="filters-wrapper fltr-personas"> <div data-hover="false" data-delay="0" class="dropdown-7 w-dropdown"> <div class="drop-down-wc3 w-dropdown-toggle"> <div class="icon-4 w-icon-dropdown-toggle"></div> <div class="dropdown-text">Industry</div> </div> <nav class="persona-dropdown3 w-dropdown-list"> <div class="div-block-295"><a filter-by="Software & Technology" href="#" class="sort-button-2 sf-t-btn 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data-hover="false" data-delay="0" class="dropdown-7 w-dropdown"> <div class="drop-down-wc1 w-dropdown-toggle"> <div class="icon-4 w-icon-dropdown-toggle"></div> <div class="dropdown-text">Persona</div> </div> <nav class="persona-dropdown1 w-dropdown-list"> <div class="div-block-295"><a filter-by="Sales Leaders" href="#" class="sort-button-2 c-btn sales-button w-inline-block"> <div class="dropdown-item c-suite">Sales Leaders</div> </a><a id="sales-btn" filter-by="Marketing Leader" href="#" class="sort-button-2 marketing-leader-button w-inline-block"> <div class="dropdown-item sales">Marketing Leaders</div> </a><a filter-by="Product Marketer" href="#" class="sort-button-2 prod-mark-btn w-inline-block"> <div class="dropdown-item marketing">Product Marketers</div> </a><a filter-by="Executive" href="#" class="sort-button-2 executive-button w-inline-block"> <div class="dropdown-item product-marketing">Executives</div> </a><a filter-by="RevOps" href="#" class="sort-button-2 revops-button w-inline-block"> <div class="dropdown-item product-marketing">Sales Ops</div> </a><a filter-by="Product Leader" href="#" class="sort-button-2 product-leader-button w-inline-block"> <div class="dropdown-item marketing">Product Leaders</div> </a><a filter-by="CSM Leaders" href="#" class="sort-button-2 csm-leader-btn w-inline-block"> <div class="dropdown-item csm-leader-button">CSM Leaders</div> </a></div> </nav> </div> </div> </div> </div> <div class="div-block-300"> <div class="filters-horizontal-wc flter-colors"> <div class="filters-wrapper fltr-use"> <div data-hover="false" data-delay="0" class="dropdown-7 w-dropdown"> <div class="drop-down-wc2 w-dropdown-toggle"> <div class="icon-4 w-icon-dropdown-toggle"></div> <div class="dropdown-text">Use Case</div> </div> <nav class="persona-dropdown2 w-dropdown-list"> <div class="div-block-295"><a id="ci-btn" filter-by="Competitive Intelligence" href="#" class="sort-button-2 ci-btn w-inline-block"> <div class="dropdown-item competitive-intelligence">Competitive Intelligence</div> </a><a filter-by="Win-Loss Education" href="#" class="sort-button-2 wl-ed-btn w-inline-block"> <div class="dropdown-item c-suite">Win-Loss Education</div> </a><a id="sales-btn" filter-by="Sales Training" href="#" class="sort-button-2 sales-training-btn w-inline-block"> <div class="dropdown-item sales">Sales Training</div> </a><a filter-by="Sales Enablement" href="#" class="sort-button-2 sales-enablement-btn w-inline-block"> <div class="dropdown-item marketing">Sales Enablement</div> </a><a filter-by="Revenue Strategy" href="#" class="sort-button-2 revenue-strat-btn w-inline-block"> <div class="dropdown-item product">Revenue Strategy</div> </a><a filter-by="Product Roadmap" href="#" class="sort-button-2 product-roadmap-btn w-inline-block"> <div class="dropdown-item c-suite">Product Roadmap</div> </a></div> </nav> </div> </div> </div> </div> </div> <div class="text-block-2042 hide">xzyefg</div> </div> <div class="collection-list-wrapper2 w-dyn-list"> <div role="list" class="collection-list1 collection-all new w-dyn-items"> <div role="listitem" class="w-dyn-item"> <div><a data-w-id="e584b6d5-e6a1-49c2-592b-df67bc61c627" href="/blog/workflows-from-clozd" target="_blank" class="link-block-15 w-inline-block"><img height="280" loading="lazy" width="280" src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673e57003487b50cd05f8796_Workflows%20Blog%20size.png" alt="" sizes="(max-width: 767px) 100vw, 280px" srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673e57003487b50cd05f8796_Workflows%20Blog%20size-p-500.png 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673e57003487b50cd05f8796_Workflows%20Blog%20size-p-800.png 800w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673e57003487b50cd05f8796_Workflows%20Blog%20size-p-1080.png 1080w, 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Workflows streamlines and automates your buyer outreach, empowering you to spend less time worrying about win-loss.</p> </a> <div class="text-block-161 w-dyn-bind-empty"></div> <div class="text-block-162 w-dyn-bind-empty"></div> <div class="text-block-151 w-dyn-bind-empty"></div> <div class="text-block-163 w-dyn-bind-empty"></div> <div class="text-block-164 w-dyn-bind-empty"></div> <div class="text-block-152 w-dyn-bind-empty"></div> <div class="text-block-165 w-dyn-bind-empty"></div> <div class="text-block-166 w-dyn-bind-empty"></div> <div class="text-block-178 w-dyn-bind-empty"></div> <div class="text-block-2045 w-dyn-bind-empty"></div> <div class="text-block-194 w-dyn-bind-empty"></div> <div class="text-block-2086 w-dyn-bind-empty"></div> <div class="text-block-2048 w-dyn-bind-empty"></div> <div class="text-block-2046 w-dyn-bind-empty"></div> <div class="text-block-2046 w-dyn-bind-empty"></div> <div class="text-block-2047 w-dyn-bind-empty"></div> <div class="text-block-2047 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srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673677db4c554ac7cea69c08_Datacor-thumbnail-p-500.png 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/673677db4c554ac7cea69c08_Datacor-thumbnail.png 840w" class="image-290" /> <h1 data-w-id="9a3c521a-bb72-f4f1-73d1-fedd463586e5" style="color:rgb(0,0,0)" class="winning-center-item-title">Datacor's RevOps team leans on Clozd for impactful buyer feedback</h1> <div class="div-block-292"><img src="" loading="lazy" alt="" class="image-292 w-dyn-bind-empty" /> <div class="text-block-118">CUSTOMER STORY</div> <div class="text-block-109">|</div> <div class="text-block-117">8 MIN READ</div> </div> <p class="paragraph-87">Paul Stevens—who leads Datacor’s small revenue operations team—has many competing priorities, so he relies on win-loss analysis to get him the data he needs to do his job.</p> </a> <div class="text-block-161 w-dyn-bind-empty"></div> <div class="text-block-162 w-dyn-bind-empty"></div> <div 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years, Frontify has partnered with Clozd to capture direct customer feedback and use it to drive their marketing and sales efforts.</p> </a> <div class="text-block-161 w-dyn-bind-empty"></div> <div class="text-block-162 w-dyn-bind-empty"></div> <div class="text-block-151 w-dyn-bind-empty"></div> <div class="text-block-163 w-dyn-bind-empty"></div> <div class="text-block-164 w-dyn-bind-empty"></div> <div class="text-block-152 w-dyn-bind-empty"></div> <div class="text-block-165 w-dyn-bind-empty"></div> <div class="text-block-166 w-dyn-bind-empty"></div> <div class="text-block-178 w-dyn-bind-empty"></div> <div class="text-block-2045 w-dyn-bind-empty"></div> <div class="text-block-194 w-dyn-bind-empty"></div> <div class="text-block-2086 w-dyn-bind-empty"></div> <div class="text-block-2048 w-dyn-bind-empty"></div> <div class="text-block-2046 w-dyn-bind-empty"></div> <div class="text-block-2046 w-dyn-bind-empty"></div> <div class="text-block-2047 w-dyn-bind-empty"></div> <div 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srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6705503d5d6534601e3f47ce_AuditBoard%20Case%20Study-p-500.png 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6705503d5d6534601e3f47ce_AuditBoard%20Case%20Study.png 840w" class="image-290" /> <h1 data-w-id="9a3c521a-bb72-f4f1-73d1-fedd463586e5" style="color:rgb(0,0,0)" class="winning-center-item-title">AuditBoard uses win-loss data to understand why they’re losing—so they can turn things around</h1> <div class="div-block-292"><img src="" loading="lazy" alt="" class="image-292 w-dyn-bind-empty" /> <div class="text-block-118">CUSTOMER STORY</div> <div class="text-block-109">|</div> <div class="text-block-117">5 MIN READ</div> </div> <p class="paragraph-87">AuditBoard was searching for more details around why and how they were losing—and then they wanted to use that data to change the way they do business.</p> </a> <div class="text-block-161 w-dyn-bind-empty"></div> <div class="text-block-162 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href="/blog/win-loss-101-what-to-ask-buyers-in-win-loss-interviews" target="_blank" class="link-block-15 w-inline-block"><img height="280" loading="lazy" width="280" src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/644ff8e1060e2d4c53329fb0_Win%20Loss%20101%20-%20Lesson%202.png" alt="" sizes="(max-width: 479px) 100vw, (max-width: 767px) 280px, 100vw" srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/644ff8e1060e2d4c53329fb0_Win%20Loss%20101%20-%20Lesson%202-p-500.png 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/644ff8e1060e2d4c53329fb0_Win%20Loss%20101%20-%20Lesson%202-p-800.png 800w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/644ff8e1060e2d4c53329fb0_Win%20Loss%20101%20-%20Lesson%202-p-1080.png 1080w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/644ff8e1060e2d4c53329fb0_Win%20Loss%20101%20-%20Lesson%202-p-1600.png 1600w, 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Good! We compared the CRM data from 1,000 closed-lost deals to what the buyers actually said in win-loss interviews. The results were shocking...</p> </a> <div class="text-block-161">Sales Leaders</div> <div class="text-block-162">Marketing Leader</div> <div class="text-block-151">Product Marketer</div> <div class="text-block-163">Executive</div> <div class="text-block-164">RevOps</div> <div class="text-block-152">Product Leader</div> <div class="text-block-165">CSM Leader</div> <div class="text-block-166">Blog</div> <div class="text-block-178 w-dyn-bind-empty"></div> <div class="w-dyn-bind-empty"></div> <div class="text-block-2059 w-dyn-bind-empty"></div> <div class="w-dyn-bind-empty"></div> <div class="w-dyn-bind-empty"></div> <div class="w-dyn-bind-empty"></div> <div class="text-block-2042 hide">xzyefg</div> </div> <div role="listitem" class="collection-item-4 w-dyn-item"><a href="/blog/kicking-off-your-first-win-loss-analysis-project" target="_blank" class="link-block-15 w-inline-block"><img height="280" loading="lazy" width="280" src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6439b68f830c464cb155fa8c_Win%20Loss%20101%20-%20Lesson%201.png" alt="" sizes="(max-width: 479px) 100vw, (max-width: 767px) 280px, 100vw" srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6439b68f830c464cb155fa8c_Win%20Loss%20101%20-%20Lesson%201-p-500.png 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6439b68f830c464cb155fa8c_Win%20Loss%20101%20-%20Lesson%201-p-800.png 800w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6439b68f830c464cb155fa8c_Win%20Loss%20101%20-%20Lesson%201-p-1080.png 1080w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6439b68f830c464cb155fa8c_Win%20Loss%20101%20-%20Lesson%201-p-1600.png 1600w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/6439b68f830c464cb155fa8c_Win%20Loss%20101%20-%20Lesson%201.png 1920w" class="image-290" /> <div class="div-block-292"><img src="" loading="lazy" alt="" class="image-292 w-dyn-bind-empty" /> <div class="text-block-118">BLOG POST</div> <div class="text-block-109">|</div> <div class="text-block-117">8 MIN READ</div> </div> <h1 class="winning-center-item-title">Win-Loss 101: Kicking off your first win-loss analysis project | Part 1 of 6</h1> <p class="paragraph-87">You can do all the right things and still lose. Win-loss analysis will help you consistently hit quota, by diagnosing and treating revenue problems.</p> </a> <div class="text-block-161">Sales Leaders</div> <div class="text-block-162">Marketing Leader</div> <div class="text-block-151">Product Marketer</div> <div class="text-block-163">Executive</div> <div class="text-block-164">RevOps</div> <div class="text-block-152">Product Leader</div> <div class="text-block-165">CSM Leader</div> <div class="text-block-166">Blog</div> <div class="text-block-178">Podcast</div> <div class="w-dyn-bind-empty"></div> <div class="text-block-2059 w-dyn-bind-empty"></div> <div class="w-dyn-bind-empty"></div> <div class="w-dyn-bind-empty"></div> <div class="w-dyn-bind-empty"></div> <div class="text-block-2042 hide">xzyefg</div> </div> <div role="listitem" class="collection-item-4 w-dyn-item"><a href="/blog/challenger-how-to-negotiate-the-close" target="_blank" class="link-block-15 w-inline-block"><img height="280" loading="lazy" width="280" src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/627047960dbb04581274da6a_headway-5QgIuuBxKwM-unsplash.jpg" alt="" sizes="(max-width: 479px) 100vw, (max-width: 767px) 280px, 100vw" srcset="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/627047960dbb04581274da6a_headway-5QgIuuBxKwM-unsplash-p-500.jpeg 500w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/627047960dbb04581274da6a_headway-5QgIuuBxKwM-unsplash-p-800.jpeg 800w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/627047960dbb04581274da6a_headway-5QgIuuBxKwM-unsplash-p-1080.jpeg 1080w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/627047960dbb04581274da6a_headway-5QgIuuBxKwM-unsplash-p-1600.jpeg 1600w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/627047960dbb04581274da6a_headway-5QgIuuBxKwM-unsplash-p-2000.jpeg 2000w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/627047960dbb04581274da6a_headway-5QgIuuBxKwM-unsplash-p-2600.jpeg 2600w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/627047960dbb04581274da6a_headway-5QgIuuBxKwM-unsplash-p-3200.jpeg 3200w, https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/627047960dbb04581274da6a_headway-5QgIuuBxKwM-unsplash.jpg 5472w" class="image-290" /> <div class="div-block-292"><img src="https://cdn.prod.website-files.com/602c29ed0ff4ed6f28e3a6dd/63ffd20b5ab8e159fc3d1922_Union.svg" loading="lazy" alt="" class="image-292" /> <div class="text-block-118">CUSTOMER STORY</div> <div class="text-block-109">|</div> <div class="text-block-117">3 MIN READ</div> </div> <h1 class="winning-center-item-title">Challenger: How To Negotiate The Close</h1> <p class="paragraph-87">Spencer Wixom, Chief Customer Officer at Challenger, spoke during Clozd’s Win Loss Week on the best tips and tricks to negotiate a deal and how you can do your best to ensure it closes.</p> </a> <div class="text-block-161">Sales Leaders</div> <div class="text-block-162 w-dyn-bind-empty"></div> <div class="text-block-151 w-dyn-bind-empty"></div> <div class="text-block-163">Executive</div> <div class="text-block-164 w-dyn-bind-empty"></div> <div class="text-block-152 w-dyn-bind-empty"></div> <div class="text-block-165 w-dyn-bind-empty"></div> <div class="text-block-166">Blog</div> <div class="text-block-178 w-dyn-bind-empty"></div> <div class="w-dyn-bind-empty"></div> <div class="text-block-2059">Video</div> <div class="w-dyn-bind-empty"></div> <div class="w-dyn-bind-empty"></div> <div class="w-dyn-bind-empty"></div> <div class="text-block-2042 hide">xzyefg</div> </div> </div> </div> </div> <div class="text-block-2042 hide">xzyefg</div> </div> <div class="newsletter-sub-container-bot"> <div class="form-container-blog"> <div class="html-embed-27 w-embed w-iframe"> <div class="bg"> <div class="form-container"> <div class="form-container-left"> <h2>Want to learn even more?</h2> <p>We'll connect you with one of our <br>win-loss experts.</p> </div> <div class="form-container-right"> <iframe src="https://marketing.clozd.com/l/1022093/2024-01-19/tndg" width="600" height="146" type="text/html" frameborder="0" allowTransparency="true" style="border: 0"></iframe> </div> </div> </div> <style> .form-container { background: #FFFFFF; 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heading-102 heading-103"> | Head of Market Intelligence at AppFolio</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af8f6f9a014c7910e09e_Group%20970.svg" loading="lazy" alt="tableau " class="image-62" /> </div> <div class="review-right-3"><a data-w-id="6e0bb5fa-101a-5a62-088d-ffb4e5129091" href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-7774622" target="_blank" class="link-block-11 w-inline-block"> <div class="text-block-105">Read Review</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-229" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow4" /> </a></div> </div> </div> <div class="w-slide"> <div class="review-top-3"><img 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