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Streamlined Win-Loss Analysis Data Collection

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Win-loss insights. <span class="text-span-1075">All in one place.</span></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f777a27058581872591a04_Group%201754.svg" loading="lazy" alt="" class="banner-x mobile"/></div><div class="cg-right cg-mid"><a href="https://www.clozd.com/clozd-gong?utm_source=banner&amp;utm_medium=website&amp;utm_campaign=gong" class="button-17 w-button">Learn More</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64f777a27058581872591a04_Group%201754.svg" loading="lazy" alt="" class="banner-x"/></div></div><div class="new-nav-container-2"><div class="nav-left-2 nav-left"><a href="/?r=0" class="new-nav-logo w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/659ee1e8eae8b02644701ebf_Group%2011342.svg" loading="lazy" alt="" class="image-4523 new-logo"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/659ee1da8f84e59a19ae151f_Group%2011341.svg" loading="lazy" alt="logo home"/></a><div class="nav-title-solutions">Solutions</div><div class="solutions-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left"><div class="div-block-327"><div class="text-block-173">USe Cases</div><a data-w-id="c6f2f7a8-a614-fd6a-3dfc-d0e76e0edd6c" href="/win-loss-analysis" class="nav-li-arrow-container wla-solutions solutions-l-1 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d506979f9d2041daef8714_Group%2011335.svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="nav-item">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Learn how win-loss will increase your win rate.</p></div></a><a data-w-id="c44b7789-6a12-122e-1be8-b3c927114cc1" href="/churn-analysis" class="nav-li-arrow-container wla-solutions solutions-l-2 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50893d5af80cdf55e2e2b_Group%20(48).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="nav-item">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Boost customer retention by partnering with Clozd.</p></div></a></div><div class="div-block-335"><div class="text-block-173-right">Clozd for ...</div><div data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c28" class="nav-li-arrow-container"><a href="/persona-sales" data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c29" class="solutions-l-11">Sales</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="bd907760-e737-b3f1-eb67-7958cb711c76" class="nav-li-arrow-container"><a href="/persona-product-marketing" data-w-id="bd907760-e737-b3f1-eb67-7958cb711c77" class="solutions-l-12">Product Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="e93092d5-4cf2-0d5b-0fc5-cae09367e931" class="nav-li-arrow-container"><a href="/persona-executives" data-w-id="e93092d5-4cf2-0d5b-0fc5-cae09367e932" class="solutions-l-13">Executives</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339523" class="nav-li-arrow-container"><a href="/persona-marketing" data-w-id="8d6913ab-f8b0-c7cf-d6d5-930969339524" class="solutions-l-14">Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div><div data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f35" class="nav-li-arrow-container"><a href="/persona-sales-ops" data-w-id="8e6c0f3d-6166-de63-914a-5cd1f69d4f36" class="solutions-l-15">Sales Ops</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2"/></div></div></div><div class="nav-item-right-solutions"><h1 class="solutions-card-h">Explore Our Proven Win-Loss Solutions</h1><p class="solutions-card-p">Win more revenue by understanding deeply why your buyers buy and customers churn.</p></div></div><div class="nav-title-product">Product</div><div class="product-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="div-block-338"><div class="nav-item-left-prod"><a data-w-id="cb8cd06f-ce95-0924-0188-1e7015de277d" href="/clozd-platform" class="nav-li-arrow-container wla-product product-l-5 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50ef8e2065f96509bdd6e_Group%20(49).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="heading-151">Platform Overview</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Learn what the Clozd Platform can do for you.</p></div></a><a data-w-id="f4e49b61-a2c3-d054-b4ea-ec45418c2827" href="/win-loss-consultants" class="nav-li-arrow-container-consulting wla-solutions product-l-6 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50f1cad1dbbbd85707dc1_Group%20(50).svg" loading="lazy" alt="" class="image-381"/><div><div class="wla div-block-336"><h1 class="heading-152">Consulting</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><p class="paragraph-137">Work with the industry&#x27;s top win-loss experts.</p></div></a></div><div class="div-block-335-product"><div class="text-block-173-right">Product Features</div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d24c" class="nav-li-arrow-container"><a href="/platform/data-collection" data-w-id="9c1ca28f-5086-370a-8e82-96519102d24d" aria-current="page" class="solutions-l-11 w--current">Gather Feedback</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d250" class="nav-li-arrow-container"><a href="/platform/analysis" data-w-id="9c1ca28f-5086-370a-8e82-96519102d251" class="solutions-l-12">Analyze Data</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div data-w-id="9c1ca28f-5086-370a-8e82-96519102d254" class="nav-li-arrow-container"><a href="/platform/share" data-w-id="9c1ca28f-5086-370a-8e82-96519102d255" class="solutions-l-13">Share Insights</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div></div><div class="nav-item-right"><h1 class="product-card-h">Flex Interviews</h1><p class="product-card-p">Give your buyers the flexibility to respond when and where it’s most convenient for them.</p><a href="https://www.clozd.com/flex/flexinterviews" class="link-block-43 hiddennew w-inline-block"><div class="text-block-2085">Learn more</div><div class="html-embed-42 w-embed"><svg width="18" height="11.140625" viewBox="0 0 18 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 6.5C0.447715 6.5 4.82823e-08 6.94772 0 7.5C-4.82823e-08 8.05228 0.447715 8.5 1 8.5L1 6.5ZM17.7071 8.20711C18.0976 7.81658 18.0976 7.18342 17.7071 6.79289L11.3431 0.428933C10.9526 0.0384087 10.3195 0.0384086 9.92893 0.428933C9.53841 0.819457 9.53841 1.45262 9.92893 1.84315L15.5858 7.5L9.92893 13.1569C9.53841 13.5474 9.53841 14.1805 9.92893 14.5711C10.3195 14.9616 10.9526 14.9616 11.3431 14.5711L17.7071 8.20711ZM1 8.5L17 8.5L17 6.5L1 6.5L1 8.5Z" fill="currentColor"/> </svg></div></a></div></div><div class="nav-title-resources">Resources</div><div class="resources-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left-resources resources"><div class="nav-li-arrow-container resources"><a href="/resource-library" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c1" class="product-l-5-1">Learn Win-Loss: Resources</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42bd" href="/customer-stories" class="product-l-5-3">Customer Stories</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="https://www.clozd.com/resources/definitive-guide-to-win-loss-analysis" data-w-id="1eab76cf-6da0-0b28-5fd9-e76f8785e9bf" class="product-l-5-4">Win-Loss Analysis Guide</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="/revenue-calculator" data-w-id="e6d829b0-c5aa-c989-4353-d4eb03eacaaf" class="product-l-5-5">ROI Calculator</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container resources"><a href="https://www.winlossweek.com/" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c5" target="_blank" class="product-l-5-4-2">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div><div class="nav-item-right resources"><h1 class="resource-card-h">Heading</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png" loading="lazy" alt="" class="wl-101-img nav wlw-img"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d51ee4c5f24b87c6b29908_Group%201753%20(1).svg" loading="lazy" alt="" class="wlw-img"/><p class="resources-card-p">The annual conference that helps you win more.</p><div id="wlw-link" class="visit-wl-link nav"><a href="https://www.winlossweek.com/" class="wl-link">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div></div><div class="nav-title-company">Company</div><div class="company-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220"/><div class="nav-item-left-company"><div class="nav-li-arrow-container"><a href="/about-us" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42d6" class="company-l-1">About Us </a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div><div class="nav-li-arrow-container"><a href="/careers" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42da" class="company-l-1">Careers</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow"/></div></div><div class="nav-item-right"><h1 class="company-h">Learn More About Who We Are</h1><p class="company-card-p">Explore what it would be like to work at Clozd, and browse our current job openings.</p></div></div></div><div class="nav-right"><a href="/talk-with-us-modal" class="btn-black-4 w-button">Talk With Us</a><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42e5" href="https://app.clozd.com/auth/login" target="_blank" class="login-nav-container w-inline-block"><div class="login-nav">Log In</div><div class="html-embed-2 w-embed"><svg width="14" height="13" viewBox="0 0 14 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill="CurrentColor" d="M1 5.75C0.585786 5.75 0.25 6.08579 0.25 6.5C0.25 6.91421 0.585786 7.25 1 7.25L1 5.75ZM13.5303 7.03033C13.8232 6.73744 13.8232 6.26256 13.5303 5.96967L8.75736 1.1967C8.46447 0.903806 7.98959 0.903806 7.6967 1.1967C7.40381 1.48959 7.40381 1.96447 7.6967 2.25736L11.9393 6.5L7.6967 10.7426C7.40381 11.0355 7.40381 11.5104 7.6967 11.8033C7.98959 12.0962 8.46447 12.0962 8.75736 11.8033L13.5303 7.03033ZM1 7.25L13 7.25L13 5.75L1 5.75L1 7.25Z" fill="#14A6F8"/> </svg></div></a></div></div><div class="new-nav-mobile"><a href="/?r=0" class="w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="(max-width: 479px) 46vw, (max-width: 991px) 110px, 100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526"/></a><div class="mobile-hamburger"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362dbf2d915441cb3b314e2_Group%201755.svg" loading="lazy" alt="" class="image-446"/></div></div><div class="mobile-nav-container"><div class="mobile-menu standard-drop-shadow"><div class="mobile-top-half-menu"><div class="mobile-menu-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="mobile-menu-row1"><div class="mobile-row-top"><h1 class="heading-56">Solutions</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Win more revenue by understanding deeply why your buyers buy and customers churn.</p></div><div class="mobile-menu-row2"><div class="mobile-row-top"><h1 class="heading-56">Product</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Clozd&#x27;s tech and people help you drive strategic change from win-loss insights.</p></div><div class="mobile-menu-row3"><div class="mobile-row-top"><h1 class="heading-56">Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div><div class="mobile-menu-row4"><div class="mobile-row-top"><h1 class="heading-56">Company</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div></div><div class="mobile-btn-holder"><div class="mobile-menu-btn-container"><a href="/talk-with-us" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-solutions standard-drop-shadow"><div class="mobile-top-half"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">Solutions</h1></div><div class="text-block-174">Use Case</div><a href="/win-loss-analysis" class="solutions-link-1-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-53">Learn how win-loss with Clozd will increase your win rate.</p></a><a href="/churn-analysis" class="solutions-link-2-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-56">Boost customer retention by partnering with Clozd</p></a><div class="text-block-174">Clozd for ...</div><a href="/persona-sales" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Sales Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-product-marketing" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Product Marketers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-executives" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Executives</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-marketing" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Marketing Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/persona-sales-ops" class="solutions-link-2-1 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Sales Operations</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><div class="mobile-btn-holder-solutions"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div></div><div class="mobile-product standard-drop-shadow"><div class="mobile-top-half-prod"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">product</h1></div><a href="/clozd-platform" class="solutions-link-1-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Clozd Platform</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-61">Learn how we automate win-loss, deliver actionable insights, and help you win more.</p></a><a href="/win-loss-consultants" class="solutions-link-2-2 w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Our Consultants</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div><p class="paragraph-61">Passionate win-loss experts to help guide your program.</p></a><div class="product-container"><div class="text-block-2032">Product Features</div><a href="/platform/data-collection" aria-current="page" class="product-item w-inline-block w--current"><div class="text-block-2033 mobile-menu">Gather Feedback</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a><a href="/platform/data-collection" aria-current="page" class="product-item w-inline-block w--current"><div class="text-block-2033 mobile-menu">Analyze Data</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a><a href="/platform/data-collection" aria-current="page" class="product-item w-inline-block w--current"><div class="text-block-2033 mobile-menu">Share Insights</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt=""/></a></div></div><div class="mobile-btn-holder"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-resources standard-drop-shadow"><div class="mobile-top-half-resources"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">Resources</h1></div><a href="/resource-library" class="solutions-link-1-2r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Learn Win-Loss: Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/customer-stories" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Customer Stories</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/resources/definitive-guide-to-win-loss-analysis" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Analysis Guide</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/revenue-calculator" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">ROI Calculator</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="https://www.winlossweek.com/" target="_blank" class="solutions-link-2-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Win-Loss Week</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a></div><div class="mobile-btn-holder-resources"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div><div class="mobile-company standard-drop-shadow"><div class="mobile-top-half-company"><div class="mobile-menu-top"><div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173"/><div class="text-block-73">Back</div></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close"/></div><div class="div-block-269"><h1 class="heading-58">company</h1></div><a href="/about-us" class="solutions-link-1-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">About Us</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a><a href="/careers" class="solutions-link-1-2 r w-inline-block"><div class="mobile-row-top"><h1 class="heading-56">Careers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></a></div><div class="mobile-btn-holder"><div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a><div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288"/></div></div></div></div></div><div class="html-embed-11 w-embed w-script"><script> //initially 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$(".mobile-menu-row1").click(function(){ $(".mobile-solutions").css('display', 'flex'); $(".mobile-menu").hide(); }); $(".mobile-menu-row2").click(function(){ $(".mobile-product").css('display', 'flex'); $(".mobile-menu").hide(); }); $(".mobile-menu-row3").click(function(){ $(".mobile-resources").css('display', 'flex'); $(".mobile-menu").hide(); }); $(".mobile-menu-row4").click(function(){ $(".mobile-company").css('display', 'flex'); $(".mobile-menu").hide(); }); $(".back-arrow-container").click(function(){ $(".mobile-solutions").hide(); $(".mobile-product").hide(); $(".mobile-resources").hide(); $(".mobile-company").hide(); $(".mobile-menu").css('display', 'flex'); }); $(".product-l-5-1").hover(function(){ $(".resource-card-h").html("Explore our resource library"); $(".resource-card-h").show(); $(".wl-101-img").hide(); $(".wlw-img").hide(); $(".visit-wl-link").hide(); $(".resources-card-p").html("Access blog posts, client stories, videos, guides, and more as you learn to conduct effective win-loss analysis."); }); $(".product-l-5-3").hover(function(){ $(".resource-card-h").html("Hear what our clients think about Clozd"); $(".resource-card-h").show(); $(".wl-101-img").hide(); $(".wlw-img").hide(); $(".visit-wl-link").hide(); $(".resources-card-p").html("Find case studies, customer testimonials, and quotes directly from our clients."); }); $(".product-l-5-5").hover(function(){ $(".resource-card-h").html("Clozd win-loss revenue calculator"); $(".resource-card-h").show(); $(".wl-101-img").hide(); $(".wlw-img").hide(); $(".visit-wl-link").hide(); $(".resources-card-p").html("See how much you can increase your revenue through win-loss analysis with Clozd."); }); $(".product-l-5-4").hover(function(){ $(".resource-card-h").html(""); $(".resource-card-h").hide(); $(".wl-101-img").show(); $(".wl-101-img").attr('src', 'https://cdn.prod.website-files.com/602c29edc35660e6c913f956/669592d5e83d75b8121aa1f7_Mask%20group%20-%202024-07-15T152120.261.png'); 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string } }); // Retrieve and console log UTMs from localStorage function logUTMsFromLocalStorage() { for (var i = 0; i < localStorage.length; i++) { var paramName = localStorage.key(i); var paramValue = localStorage.getItem(paramName); // console.log(paramName + ': ' + paramValue); } } window.onload = function () { logUTMsFromLocalStorage(); }; </script></div></div><section class="about-us-refresh-head careers dcr"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b6400bfd5658069588b9a9_Mask%20group%20-%202024-08-09T101253.681.svg" loading="lazy" alt="" class="image-453611"/><div class="about-us-refresh-container careers"><div class="about-us-top new dcr"><div class="top-left careers dcr"><div class="text-patina">Gather Feedback</div><h1 class="about-h1">Uncovering impactful<br/>win-loss insights</h1><div class="text-block-2115">Clozd combines the data you already have—from your CRM, call recordings, and more—with the buyer intelligence we provide through interviews and surveys to provide ongoing, org-wide visibility into why you really win and lose.</div><a href="/talk-with-us-modal" class="btn-gradient-home w-button">Talk with us</a></div><div class="top-right careers dcr"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b24b22d46a0d5fad9d47e9_Group%2011554.svg" loading="lazy" alt=""/></div></div><div class="about-us-bottom"></div></div></section><section class="develop-section"><div class="develop-head"><div class="dev-top"><div class="text-block-2160">Developing a <span class="text-span-1177">complete view</span> of your data</div><p class="paragraph-194">Clozd imports and analyzes the data you already have in order to create a tailored plan for your win-loss outreach.</p></div><div class="dev-bottom"><div class="dev-item"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b24d272746e4e2a1f4a571_Group%2011516%20(3).svg" loading="lazy" alt="" class="image-453604"/><div class="text-block-2161">Import</div><p class="paragraph-195">Before your interviews, Clozd helps you import your CRM data, call recordings, and more to <span class="text-span-1178">analyze the health of your pipeline</span> and expose underperforming segments.</p></div><div class="dev-item"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b24e27ed1f31653c146578_Group%20(85).svg" loading="lazy" alt="" class="image-453604"/><div class="text-block-2161">Identify</div><p class="paragraph-195">Once we&#x27;ve identified areas for improvement, our industry-leading platform will <span class="text-span-1179">power your buyer outreach</span> and feedback collection.</p></div><div class="dev-item"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b24e340d600f2c4f42ca06_Group%20(86).svg" loading="lazy" alt="" class="image-453604"/><div class="text-block-2161">Plan</div><p class="paragraph-195">You’ll <span class="text-span-1180">determine the appropriate feedback channel </span>for each deal—whether interviews, surveys, or sales rep feedback.</p></div><div class="dev-item"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b24e421d9c17c437ad1017_Group%2011520.svg" loading="lazy" alt="" class="image-453604"/><div class="text-block-2161">Schedule</div><p class="paragraph-195">As your deals close, your buyers will be enrolled in personalized email sequences to <span class="text-span-1181">maximize participation.</span></p></div></div></div></section><section class="deliver-section"><div class="deliver-head"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b63b9d58f3fa7e1f58f013_Mask%20group%20-%202024-08-09T095340.918.svg" loading="lazy" alt="" class="image-453610"/><div class="d-top-flex-down"><div class="text-patina">Feedback channels</div><div class="text-block-2162">Deliver <span class="text-span-1182">meaningful buyer intelligence</span>—at scale</div><p class="main-p dcr">Clozd&#x27;s win-loss programs automate feedback collection and analysis, creating a continuous stream of insights that flow back to all relevant stakeholders.</p></div><div class="d-mid"><div class="d-item"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b24e340d600f2c4f42ca06_Group%20(86).svg" loading="lazy" alt="" class="image-453604"/><div class="text-block-2161">Live Interviews</div><p class="paragraph-195 mid">Buyer interviews are the best way to get meaningful feedback from your prospects and customers. Clozd has streamlined that process, providing industry-best technology and services that deliver useful, user-friendly feedback in real time.</p><div class="check-box"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654d32bc8e203c10820cae87_Group%201836%20(1).svg" loading="lazy" alt=""/><p class="paragraph-195">Effective win-loss interviews are probing and adaptive conversations, not scripted surveys.</p></div><div class="check-box"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654d32bc8e203c10820cae87_Group%201836%20(1).svg" loading="lazy" alt=""/><p class="paragraph-195">Interviews typically last 25–30 minutes and boast significantly higher participation rates than surveys.</p></div><div class="check-box"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654d32bc8e203c10820cae87_Group%201836%20(1).svg" loading="lazy" alt=""/><p class="paragraph-195">Clozd develops a custom interview guide for each client to ensure coverage of key topics.</p></div></div><div class="d-item"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/668c0d3847a8cb0d39574d75_Group%2011440.svg" loading="lazy" alt="" class="image-453605"/><div class="text-block-2161">Flex Interviews</div><p class="paragraph-195 mid">Flex Interviews deliver rich, qualitative insights and enable you to scale your win-loss program to capture feedback across your pipeline and identify important trends.</p><div class="check-box"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654d32bc8e203c10820cae87_Group%201836%20(1).svg" loading="lazy" alt=""/><p class="paragraph-195">Your buyers have the flexibility to respond when and where it’s most convenient for them.</p></div><div class="check-box"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654d32bc8e203c10820cae87_Group%201836%20(1).svg" loading="lazy" alt=""/><p class="paragraph-195">Buyers submit their feedback in their own voice through video or audio recordings.</p></div><div class="check-box"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654d32bc8e203c10820cae87_Group%201836%20(1).svg" loading="lazy" alt=""/><p class="paragraph-195">Clozd analyzes that feedback and delivers powerful insights.</p></div><div class="check-box"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654d32bc8e203c10820cae87_Group%201836%20(1).svg" loading="lazy" alt="" class="image-453608"/><p class="paragraph-195">Flexible interview options are designed to fit your company’s objectives and budget.</p></div><a href="/product/flexinterviews" class="learn-more-container dcr w-inline-block"><div class="wl-learn">Learn more</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/656a4b05e1dc66f70c22f666_Arrow%206%20(15).svg" loading="lazy" alt="" class="black-arrow-wl dcr"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="blue-arrow-wl"/></a></div><div class="d-item"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b271ae3fba11c8552213ef_Group%20(87).svg" loading="lazy" alt="" class="image-453604"/><div class="text-block-2161">Surveys</div><p class="paragraph-195 mid">Automated win-loss surveys are about convenience. Clozd augments the qualitative interviews through robust survey (quantitative) capabilities, helping you collect additional win-loss data at scale and reach a broader, more representative sample of your pipeline.</p></div></div><div class="d-bottom"><div class="b-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b2735c8a2b0398697afd21_Line%2079.svg" loading="lazy" alt="" class="line"/></div><div class="b-bottom"><div class="b-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b273c326ea16da3cc1dcf1_Mask%20group%20-%202024-08-06T130431.757.png" loading="lazy" alt="" class="image-453606"/></div><div class="b-right"><div class="text-block-2161 dcr">Program managers</div><p class="paragraph-195 bottom">Each program is led by an experienced program manager who acts as an extension of your team—they’ll learn your business, consult on program design, conduct win-loss interviews, help interpret the findings, and more. Click below to learn more about Clozd&#x27;s program managers.</p><a href="/win-loss-consultants" target="_blank" class="btn-blue w-button">Learn more</a></div></div></div></div></section><div class="quote-head-2 wl dcr"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65ef6df2e153cd2e3c6fd954_Vector%20(68).svg" loading="lazy" alt="" class="image-453470"/><div class="quote-mobile-container-2"><div id="box" class="crm-bottom wl"><div class="b-t"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66229b97b6c2000030dca5a0_Group%20(5).png" loading="lazy" alt="" class="image-453553"/><p class="paragraph-191">We&#x27;re able to be extremely targeted in our approach, so we can <span class="text-span-1183">focus on the buyers who can provide the insights</span> that will drive the greatest impact.”</p></div><div class="b-t bottom"><div class="div-block-376"><div class="text-block-2136"><span class="text-span-1155">Heather Pepe</span> | Senior Manager of Solutions Marketing</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b275ca7b838252ac0c8dc0_Group%2011366%20(4).svg" loading="lazy" alt="" class="image-453560"/></div><div><a href="https://www.clozd.com/blog/clearbit-relies-on-win-loss-analysis-to-increase-buyer-empathy-guide-its-product-roadmap" target="_blank" class="cs-link w-inline-block"><div class="text-block-2123">Read more reviews</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-453501"/></a></div></div></div></div></div><section class="outreach-section"><div class="outreach-container mid"><div class="outreach-left"><div class="text-patina">Feedback channels</div><div class="text-block-2162">Setting the standard for <span class="text-span-1184">buyer outreach</span></div><p class="paragraph-195 outreach">Delivering win-loss insights is a complex process, and we’ve interviewed tens of thousands of buyers and spent years developing the best ways to connect with, incentivize, and collect impactful feedback from your prospects and customers.</p></div><div class="outreach-right"><div class="outreach-item"><div class="outreach-item-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b27cbadae1b14fae5394ec_Group%2011349%20(5).svg" loading="lazy" alt=""/></div><div class="outreach-item-right"><div class="outreach-t">Contact list automation</div><p class="paragraph-195 outreach outrach-item">Clozd integrates with your CRM to automatically import your list of contacts into the Clozd Platform.</p></div></div><div class="outreach-item"><div class="outreach-item-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b27d8c38e21689368149a1_Group%2011348%20(2).svg" loading="lazy" alt=""/></div><div class="outreach-item-right"><div class="outreach-t">Interview scheduling</div><p class="paragraph-195 outreach outrach-item">We then send a cadence of emails and enable your contacts to easily schedule an interview with our consultants. Our team is continually iterating to optimize our outreach and enable high participation rates.</p></div></div><div class="outreach-item"><div class="outreach-item-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b27d9edae1b14fae54374c_Group%2011350%20(4).svg" loading="lazy" alt=""/></div><div class="outreach-item-right"><div class="outreach-t">Quick turnaround time</div><p class="paragraph-195 outreach outrach-item">Once an interview is conducted, our team ensures a turnaround time of less than two days—compared to 10+ days from most other vendors—so you can access your strategic insights as quickly as possible.</p></div></div></div></div></section><section class="painting-section"><div class="outreach-container intg"><div class="outreach-left"><div class="text-patina">Integrations</div><div class="text-block-2162">Painting a <span class="text-span-1185">complete picture</span></div><p class="paragraph-195 outreach intg">Clozd makes collecting, enriching, and analyzing win-loss insights easy by connecting to the software you already use every day.<br/>‍<br/>These integrations create a direct and secure feed of all your opportunities, call recordings, and more into the Clozd Platform, which helps you capture the full picture of why you win and lose across your entire sales pipeline.</p><a href="/talk-with-us" target="_blank" class="btn-blue intg w-button">View integrations</a></div><div class="outreach-right"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b283233c07529e61eae9e7_Group%2011525.svg" loading="lazy" alt="" class="image-453609"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b2832feef900995a441e50_Group%2011379%20(1).svg" loading="lazy" alt="" class="image-453607"/></div></div></section><section class="data-section"><div class="outreach-container bottom"><div class="outreach-right"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b283fc0d9690ad331bbf63_Group%2011386%20(2).svg" loading="lazy" alt=""/></div><div class="outreach-left bottom"><div class="text-block-2162">Your data is <span class="text-span-1186">secure</span></div><p class="paragraph-195 outreach intg">Feel confident knowing that your data is flowing to a secure location with our Clozd for CRM integrations. Clozd is <a href="#" class="link-39">SOC 2</a> and ISO 27001 certified and GDPR compliant. Your Clozd representative will provide any needed documentation for your security review.</p><a href="/privacy/gdpr" target="_blank" class="btn-blue intg w-button">GDPR Compliance</a></div></div></section><div class="started-head-wl-a refresh"><div class="started-container-5"><div class="started-left-3"><h1 class="heading-66">Ready to <strong>get started?</strong></h1><p class="paragraph-52">Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.</p><a href="#" class="btn-gradient-home-2 w-button">Talk With Us</a></div><div class="started-mid-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362ad699321fe6c5829a757_Group.svg" loading="lazy" alt="win loss analysis" class="image-141"/><h1 class="heading-62">Win-loss analysis</h1><p class="paragraph-40">Explore how win-loss analysis can help your business win more.</p><div class="learn-more-container"><a href="#" class="link-15">Learn More</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div><div class="started-mid-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af5342239716781d0a40_Group%20(1).svg" loading="lazy" alt="churn analysis " class="image-141"/><h1 class="heading-62">Churn analysis</h1><p class="paragraph-40">Explore how churn analysis can help your business win more.</p><div class="learn-more-container"><a href="#" class="link-15">Learn More</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right"/></div></div></div><div class="started-container-wl wl dcr"><div class="started-left-3 dcr"><h1 class="heading-66">Ready to <strong>get started?</strong></h1><p class="paragraph-52 dcr">Try out Clozd for free to analyze one of your own wins or losses.</p><a href="/free-interview" class="btn-gradient-wl w-button">Try Clozd Free</a></div><div class="started-mid-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b2844f198d302049ca4fae_Group%2011533.svg" loading="lazy" alt="" class="image-141"/><h1 class="heading-62">Data analysis</h1><p class="paragraph-40">Leveraging unparalleled win-loss technology</p><a href="/clozd-platform-old" class="learn-more-container w-inline-block"><div class="wl-learn black">Explore how</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow-wl"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="blue-arrow-wl"/></a></div><div class="started-mid-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66b2845ee6f97b5a23795b2e_Group%2011534%20(2).svg" loading="lazy" alt="" class="image-141"/><h1 class="heading-62">Share win-loss data</h1><p class="paragraph-40">Easily organize and distribute buyer feedback</p><a href="/churn-analysis" class="learn-more-container2 w-inline-block"><div class="wl-learn2">Show me</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow-wl2"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="blue-arrow-wl2"/></a></div></div></div><div class="bottom-review-blog"><div class="review-slider standard-drop-shadow"><div class="div-block-267"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f16040af98d2e84_Group%203.svg" loading="lazy" alt="" class="image-142"/><a href="https://www.g2.com/products/clozd-clozd/reviews#reviews" target="_blank" class="link-10">REVIEWS</a></div><div data-delay="4000" data-animation="slide" class="slider-3 foot-slider w-slider" data-autoplay="false" data-easing="ease" data-hide-arrows="false" data-disable-swipe="false" data-autoplay-limit="0" data-nav-spacing="3" data-duration="500" data-infinite="true"><div class="mask-7 w-slider-mask"><div class="slide-13 w-slide"><div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230"/><h1 class="heading-69">Clozd helps us understand, with confidence, why we win and lose deals.&quot;</h1></div><div class="review-bottom-2"><div class="review-left"><h1 class="heading-104">Amelie Sutsakhan</h1><h1 class="heading-60 heading-93 heading-94 heading-95 heading-96 heading-97 heading-98-copy name-review-slider heading-99 heading-100 heading-101 slider-name heading-102 quote-1-titlie">  | Senior Product Marketing Manager at LaunchDarkly</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af8f6f9a014c7910e09e_Group%20970.svg" loading="lazy" alt="tableau " class="image-62"/></div><div class="review-right-3"><a data-w-id="6e0bb5fa-101a-5a62-088d-ffb4e512907c" href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-7806957" target="_blank" class="link-block-11 w-inline-block"><div class="text-block-105">Read Review</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-229"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow4"/></a></div></div></div><div class="w-slide"><div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230"/><h1 class="heading-69">Every review from Clozd that I read teaches me new ways to improve our sales process.</h1></div><div class="review-bottom-2"><div class="review-left"><h1 class="heading-104">James Erickson</h1><h1 class="heading-60 heading-93 heading-94 heading-95 heading-96 heading-97 heading-98-copy name-review-slider heading-99 heading-100 heading-101 slider-name heading-102 heading-103">  | Head of Market Intelligence at AppFolio</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af8f6f9a014c7910e09e_Group%20970.svg" loading="lazy" alt="tableau " class="image-62"/></div><div class="review-right-3"><a data-w-id="6e0bb5fa-101a-5a62-088d-ffb4e5129091" href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-7774622" target="_blank" class="link-block-11 w-inline-block"><div class="text-block-105">Read Review</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-229"/><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow4"/></a></div></div></div><div class="w-slide"><div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230"/><h1 class="heading-69">Depth of knowledge we could <strong>never achieve on our own</strong><strong>.&quot;</strong></h1></div><div class="review-bottom-2"><div class="review-left"><h1 class="heading-104">Gary C. </h1><h1 class="heading-60 heading-93 heading-94 heading-95 heading-96 heading-97 heading-98-copy name-review-slider heading-99 heading-100 heading-101 slider-name heading-102 slider-title-2">  |  VP of Product Marketing</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af8f6f9a014c7910e09e_Group%20970.svg" loading="lazy" alt="tableau " class="image-62"/></div><div class="review-right-3"><a data-w-id="6e0bb5fa-101a-5a62-088d-ffb4e51290a7" href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-4474399" target="_blank" class="link-block-11 w-inline-block"><div class="text-block-105">Read 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