Win-Loss Analysis & Churn Analysis

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<div data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c28" class="nav-li-arrow-container"><a href="/persona-sales" data-w-id="e7715af2-dbbc-6f76-1854-252c138c7c29" class="solutions-l-11">Sales</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2" /></div> <div data-w-id="bd907760-e737-b3f1-eb67-7958cb711c76" class="nav-li-arrow-container"><a href="/persona-product-marketing" data-w-id="bd907760-e737-b3f1-eb67-7958cb711c77" class="solutions-l-12">Product Marketing</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow2" /></div> <div data-w-id="e93092d5-4cf2-0d5b-0fc5-cae09367e931" class="nav-li-arrow-container"><a href="/persona-executives" data-w-id="e93092d5-4cf2-0d5b-0fc5-cae09367e932" class="solutions-l-13">Executives</a><img 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class="solutions-card-h">Explore Our Proven Win-Loss Solutions</h1> <p class="solutions-card-p">Win more revenue by understanding deeply why your buyers buy and customers churn.</p> </div> </div> <div class="nav-title-product">Product</div> <div class="product-nav standard-drop-shadow"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="div-block-338"> <div class="nav-item-left-prod"><a data-w-id="cb8cd06f-ce95-0924-0188-1e7015de277d" href="/clozd-platform" class="nav-li-arrow-container wla-product product-l-5 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50ef8e2065f96509bdd6e_Group%20(49).svg" loading="lazy" alt="" class="image-381" /> <div> <div class="wla div-block-336"> <h1 class="heading-151">Platform Overview</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /> </div> <p class="paragraph-137">Learn what the Clozd Platform can do for you.</p> </div> </a><a data-w-id="f4e49b61-a2c3-d054-b4ea-ec45418c2827" href="/win-loss-consultants" class="nav-li-arrow-container-consulting wla-solutions product-l-6 w-inline-block"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d50f1cad1dbbbd85707dc1_Group%20(50).svg" loading="lazy" alt="" class="image-381" /> <div> <div class="wla div-block-336"> <h1 class="heading-152">Consulting</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /> </div> <p class="paragraph-137">Work with the industry's top win-loss experts.</p> </div> </a></div> <div class="div-block-335-product"> <div class="text-block-173-right">Product Features</div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d24c" class="nav-li-arrow-container"><a href="/platform/data-collection" data-w-id="9c1ca28f-5086-370a-8e82-96519102d24d" class="solutions-l-11">Gather Feedback</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d250" class="nav-li-arrow-container"><a href="/platform/analysis" data-w-id="9c1ca28f-5086-370a-8e82-96519102d251" class="solutions-l-12">Analyze Data</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div data-w-id="9c1ca28f-5086-370a-8e82-96519102d254" class="nav-li-arrow-container"><a href="/platform/share" data-w-id="9c1ca28f-5086-370a-8e82-96519102d255" class="solutions-l-13">Share Insights</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> </div> <div class="nav-item-right"> <h1 class="product-card-h">Flex Interviews</h1> <p class="product-card-p">Give your buyers the flexibility to respond when and where it’s most convenient for them.</p><a href="https://www.clozd.com/flex/flexinterviews" class="link-block-43 hiddennew w-inline-block"> <div class="text-block-2085">Learn more</div> <div class="html-embed-42 w-embed"><svg width="18" height="11.140625" viewBox="0 0 18 15" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 6.5C0.447715 6.5 4.82823e-08 6.94772 0 7.5C-4.82823e-08 8.05228 0.447715 8.5 1 8.5L1 6.5ZM17.7071 8.20711C18.0976 7.81658 18.0976 7.18342 17.7071 6.79289L11.3431 0.428933C10.9526 0.0384087 10.3195 0.0384086 9.92893 0.428933C9.53841 0.819457 9.53841 1.45262 9.92893 1.84315L15.5858 7.5L9.92893 13.1569C9.53841 13.5474 9.53841 14.1805 9.92893 14.5711C10.3195 14.9616 10.9526 14.9616 11.3431 14.5711L17.7071 8.20711ZM1 8.5L17 8.5L17 6.5L1 6.5L1 8.5Z" fill="currentColor" /> </svg></div> </a> </div> </div> <div class="nav-title-resources">Resources</div> <div class="resources-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="nav-item-left-resources resources"> <div class="nav-li-arrow-container resources"><a href="/resource-library" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c1" class="product-l-5-1">Learn Win-Loss: Resources</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42bd" href="/customer-stories" class="product-l-5-3">Customer Stories</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="https://www.clozd.com/resources/definitive-guide-to-win-loss-analysis" data-w-id="1eab76cf-6da0-0b28-5fd9-e76f8785e9bf" class="product-l-5-4">Win-Loss Analysis Guide</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="/revenue-calculator" data-w-id="e6d829b0-c5aa-c989-4353-d4eb03eacaaf" class="product-l-5-5">ROI Calculator</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container resources"><a href="https://www.winlossweek.com/" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42c5" target="_blank" class="product-l-5-4-2">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> <div class="nav-item-right resources"> <h1 class="resource-card-h">Heading</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png" loading="lazy" alt="" class="wl-101-img nav wlw-img" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/64d51ee4c5f24b87c6b29908_Group%201753%20(1).svg" loading="lazy" alt="" class="wlw-img" /> <p class="resources-card-p">The annual conference that helps you win more.</p> <div id="wlw-link" class="visit-wl-link nav"><a href="https://www.winlossweek.com/" class="wl-link">Win-Loss Week</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> </div> </div> <div class="nav-title-company">Company</div> <div class="company-nav standard-drop-shadow test"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b78906181c1_Rectangle%201376.svg" loading="lazy" alt="" class="image-220" /> <div class="nav-item-left-company"> <div class="nav-li-arrow-container"><a href="/about-us" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42d6" class="company-l-1">About Us </a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="li-arrow" /></div> <div class="nav-li-arrow-container"><a href="/careers" data-w-id="72e33c92-90a9-53fe-92f5-8dd4699d42da" class="company-l-1">Careers</a><img 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1.1967C8.46447 0.903806 7.98959 0.903806 7.6967 1.1967C7.40381 1.48959 7.40381 1.96447 7.6967 2.25736L11.9393 6.5L7.6967 10.7426C7.40381 11.0355 7.40381 11.5104 7.6967 11.8033C7.98959 12.0962 8.46447 12.0962 8.75736 11.8033L13.5303 7.03033ZM1 7.25L13 7.25L13 5.75L1 5.75L1 7.25Z" fill="#14A6F8" /> </svg></div> </a></div> </div> <div class="new-nav-mobile"><a href="/?r=0" aria-current="page" class="w-inline-block w--current"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="(max-width: 479px) 100vw, (max-width: 991px) 110px, 100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526" /></a> <div class="mobile-hamburger"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362dbf2d915441cb3b314e2_Group%201755.svg" loading="lazy" alt="" class="image-446" /></div> </div> <div class="mobile-nav-container"> <div class="mobile-menu standard-drop-shadow"> <div class="mobile-top-half-menu"> <div class="mobile-menu-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png" loading="lazy" sizes="100vw" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a19f67b74b29a490c495ee_Layer_1%20(4).png 800w" alt="" class="image-4526" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /></div> <div class="mobile-menu-row1"> <div class="mobile-row-top"> <h1 class="heading-56">Solutions</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Win more revenue by understanding deeply why your buyers buy and customers churn.</p> </div> <div class="mobile-menu-row2"> <div class="mobile-row-top"> <h1 class="heading-56">Product</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Clozd's tech and people help you drive strategic change from win-loss insights.</p> </div> <div class="mobile-menu-row3"> <div class="mobile-row-top"> <h1 class="heading-56">Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </div> <div class="mobile-menu-row4"> <div class="mobile-row-top"> <h1 class="heading-56">Company</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </div> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="/talk-with-us" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-solutions standard-drop-shadow"> <div class="mobile-top-half"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">Solutions</h1> </div> <div class="text-block-174">Use Case</div><a href="/win-loss-analysis" class="solutions-link-1-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Win-Loss Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-53">Learn how win-loss with Clozd will increase your win rate.</p> </a><a href="/churn-analysis" class="solutions-link-2-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Churn Analysis</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-56">Boost customer retention by partnering with Clozd</p> </a> <div class="text-block-174">Clozd for ...</div><a href="/persona-sales" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Sales Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-product-marketing" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Product Marketers</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-executives" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Executives</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-marketing" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Marketing Leaders</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/persona-sales-ops" class="solutions-link-2-1 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Sales Operations</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> <div class="mobile-btn-holder-solutions"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img 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src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-61">Learn how we automate win-loss, deliver actionable insights, and help you win more.</p> </a><a href="/win-loss-consultants" class="solutions-link-2-2 w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Our Consultants</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> <p class="paragraph-61">Passionate win-loss experts to help guide your program.</p> </a> <div class="product-container"> <div class="text-block-2032">Product Features</div><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Gather Feedback</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Analyze Data</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a><a href="/platform/data-collection" class="product-item w-inline-block"> <div class="text-block-2033 mobile-menu">Share Insights</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/654eacc607a88975825c5f64_Arrow%208.svg" loading="lazy" alt="" /> </a> </div> </div> <div class="mobile-btn-holder"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-resources standard-drop-shadow"> <div class="mobile-top-half-resources"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b77ee6181c3_Arrow%206%20(1).svg" loading="lazy" alt="" class="image-173" /> <div class="text-block-73">Back</div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/637685c3abe61b54436181c2_Group%201756.svg" loading="lazy" alt="" class="mobile-close" /> </div> <div class="div-block-269"> <h1 class="heading-58">Resources</h1> </div><a href="/resource-library" class="solutions-link-1-2r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Learn Win-Loss: Resources</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a><a href="/customer-stories" 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class="solutions-link-2-2 r w-inline-block"> <div class="mobile-row-top"> <h1 class="heading-56">Win-Loss Week</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /> </div> </a> </div> <div class="mobile-btn-holder-resources"> <div class="mobile-menu-btn-container"><a href="#" class="btn-black-mobile w-button">Talk With Us</a> <div class="mobile-login-container"><a href="https://app.clozd.com/auth/login" target="_blank" class="link-12">Log In</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-288" /></div> </div> </div> </div> <div class="mobile-company standard-drop-shadow"> <div class="mobile-top-half-company"> <div class="mobile-menu-top"> <div class="back-arrow-container"><img 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$(".solutions-l-1").hover(function() { $(".solutions-card-h").html("Explore Our Proven Win-Loss Solutions"); $(".solutions-card-p").html("Win more revenue by understanding deeply why your buyers buy and customers churn."); }); $(".solutions-l-2").hover(function() { $(".solutions-card-h").html("Explore Our Proven Win-Loss Solutions"); $(".solutions-card-p").html("Win more revenue by understanding deeply why your buyers buy and customers churn."); }); $(".solutions-l-3").hover(function() { $(".solutions-card-h").html("Customer Stories"); $(".solutions-card-p").html("Find out what our customers are saying about Clozd (spoiler: they love us)."); }); $(".solutions-l-11").hover(function() { $(".solutions-card-h").html("Hit your quota with confidence"); $(".solutions-card-p").html("Get the truth about why you win and lose—and then use that data to make sure you hit your target."); }); $(".solutions-l-12").hover(function() { $(".solutions-card-h").html("Accelerate product adoption and revenue growth"); $(".solutions-card-p").html("Influence your product roadmap and help your sales team close more deals."); }); $(".solutions-l-13").hover(function() { $(".solutions-card-h").html("Build a sustainable competitive advantage"); $(".solutions-card-p").html("Align your teams, make strategic decisions, and drive revenue."); }); $(".solutions-l-14").hover(function() { $(".solutions-card-h").html("Convert more leads into sales"); $(".solutions-card-p").html("Create optimal go-to-market strategies that improve revenue outcomes for their business."); }); $(".solutions-l-15").hover(function() { $(".solutions-card-h").html("Boost sales productivity and performance"); $(".solutions-card-p").html("Drive changes to sales execution and enablement that empower your team to hit their revenue targets."); }); // $(".product-l-5").hover(function(){ // $(".product-card-h").html("Clozd Platform"); // $(".product-card-p").html("Learn how we automate win-loss, deliver actionable insights, and help you win more."); // }); // $(".product-l-6").hover(function(){ // $(".product-card-h").html("Our Consultants"); // $(".product-card-p").html("Passionate win-loss experts to help guide your program."); // }); $(".mobile-nav-container").hide(); $(".mobile-hamburger").click(function() { $(".mobile-nav-container").fadeIn(200).css('display', 'flex'); $(".mobile-menu").fadeIn(200).css('display', 'flex'); $(".mobile-solutions").hide(); $(".mobile-product").hide(); $(".mobile-resources").hide(); $(".mobile-company").hide(); }); $(".mobile-close").click(function() { $(".mobile-nav-container").hide(); }); $(".mobile-menu-row1").click(function() { $(".mobile-solutions").css('display', 'flex'); $(".mobile-menu").hide(); }); $(".mobile-menu-row2").click(function() { $(".mobile-product").css('display', 'flex'); $(".mobile-menu").hide(); }); $(".mobile-menu-row3").click(function() { $(".mobile-resources").css('display', 'flex'); $(".mobile-menu").hide(); }); $(".mobile-menu-row4").click(function() { $(".mobile-company").css('display', 'flex'); $(".mobile-menu").hide(); }); $(".back-arrow-container").click(function() { $(".mobile-solutions").hide(); $(".mobile-product").hide(); $(".mobile-resources").hide(); $(".mobile-company").hide(); $(".mobile-menu").css('display', 'flex'); }); $(".product-l-5-1").hover(function() { $(".resource-card-h").html("Explore our resource library"); $(".resource-card-h").show(); $(".wl-101-img").hide(); $(".wlw-img").hide(); $(".visit-wl-link").hide(); $(".resources-card-p").html("Access blog posts, client stories, videos, guides, and more as you learn to conduct effective win-loss analysis."); }); $(".product-l-5-3").hover(function() { $(".resource-card-h").html("Hear what our clients think about Clozd"); $(".resource-card-h").show(); $(".wl-101-img").hide(); $(".wlw-img").hide(); $(".visit-wl-link").hide(); $(".resources-card-p").html("Find case studies, customer testimonials, and quotes directly from our clients."); }); $(".product-l-5-5").hover(function() { $(".resource-card-h").html("Clozd win-loss revenue calculator"); $(".resource-card-h").show(); $(".wl-101-img").hide(); $(".wlw-img").hide(); $(".visit-wl-link").hide(); $(".resources-card-p").html("See how much you can increase your revenue through win-loss analysis with Clozd."); }); $(".product-l-5-4").hover(function() { $(".resource-card-h").html(""); $(".resource-card-h").hide(); $(".wl-101-img").show(); $(".wl-101-img").attr('src', 'https://cdn.prod.website-files.com/602c29edc35660e6c913f956/669592d5e83d75b8121aa1f7_Mask%20group%20-%202024-07-15T152120.261.png'); $(".visit-wl-link").hide(); $(".resources-card-p").html("Everything you need to know to start doing win-loss analysis."); }); $(".product-l-5-4-2").hover(function() { $(".resource-card-h").html(""); $(".resource-card-h").hide(); $(".wl-101-img").show(); $(".wl-101-img").attr('src', 'https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65d92388f28a03b047648011_image%204.png'); $(".visit-wl-link").show(); $(".resources-card-p").html("The annual conference that helps you win more."); }); }); $(document).ready(function() { // Check if the banner should be hidden based on localStorage var bannerHidden = localStorage.getItem('bannerHidden'); // If the user has previously hidden the banner, hide it on page load if (bannerHidden === 'true') { $(".c-g-banner").hide(); $(".img-peak").show(); } // Add a click event handler for the "x" button $(".banner-x").click(function() { // Hide the banner $(".c-g-banner").hide(); $(".img-peak").show(); // Store the user's decision in localStorage localStorage.setItem('bannerHidden', 'true'); }); }); </script> <style> .standard-drop-shadow { box-shadow: 0px 25px 60px rgb(0 0 0 / 25%); } .mobile-top-half { height: 824px; overflow-y: auto; } .w--current { color: #14A6F8; pointer-events: none; } .resources-card-p { margin: 0 !important; } .swl-c-o { color: #000000 !important; } .text-block-2033.mobile-menu { display: block !important; } .new-logo { transition: 2s; } .new-nav-logo:hover>.new-logo { transform: rotate(360deg); } </style> </div> <div class="html-embed-29 w-embed w-script"> <script type="text/javascript"> // Store UTMs in localStorage var params = window.location.search.substring(1).split('&'); params.forEach(function(param) { var keyValue = param.split('='); var paramName = keyValue[0]; var paramValue = keyValue[1]; // For UTMs, extract the desired value and save it in localStorage if (paramName.startsWith('utm_')) { localStorage.setItem(paramName, decodeURIComponent(paramValue)); // Save the raw value directly as a string } }); // Retrieve and console log UTMs from localStorage function logUTMsFromLocalStorage() { for (var i = 0; i < localStorage.length; i++) { var paramName = localStorage.key(i); var paramValue = localStorage.getItem(paramName); // console.log(paramName + ': ' + paramValue); } } window.onload = function() { logUTMsFromLocalStorage(); }; </script> </div> </div> <section class="uncover-head"> <div class="mobile-img-container"></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/673d1848eff7a5a8c27ae45f_normal-dt-hero.svg" loading="eager" width="720" height="640" alt="dotted background" class="image-453520 dt-normal" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/673f76715f124a7a15aa56e3_dot-dot.png" loading="lazy" alt="dot-bg-test" class="image-453520 mobile-hero" /> <div class="gradients"></div> <div class="gradients2"></div> <div class="uncover-section"> <div class="uncover-left"> <div class="text-patina">Win-Loss analysis by Clozd</div> <h1 class="main-h">Uncover the <br />‍<span class="text-span-1145">real reasons</span> you win and lose</h1> <p class="main-p">Win-loss analysis with Clozd provides detailed and unbiased feedback directly from your buyers—so you can make strategic decisions with confidence.</p> <div class="twu-lm-container"><a href="/talk-with-us-modal" class="btn-gradient-home w-button">Talk with us</a><a href="/win-loss-analysis" class="link-block-47 w-inline-block"> <div>Learn more</div> <div class="code-embed-2 w-embed"><svg width="14" height="13" viewBox="0 0 14 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 5.75C0.585786 5.75 0.25 6.08579 0.25 6.5C0.25 6.91421 0.585786 7.25 1 7.25L1 5.75ZM13.5303 7.03033C13.8232 6.73744 13.8232 6.26256 13.5303 5.96967L8.75736 1.1967C8.46447 0.903806 7.98959 0.903806 7.6967 1.1967C7.40381 1.48959 7.40381 1.96447 7.6967 2.25736L11.9393 6.5L7.6967 10.7426C7.40381 11.0355 7.40381 11.5104 7.6967 11.8033C7.98959 12.0962 8.46447 12.0962 8.75736 11.8033L13.5303 7.03033ZM1 7.25L13 7.25L13 5.75L1 5.75L1 7.25Z" fill="currentColor" /> </svg></div> </a></div> </div> <div class="uncover-right"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6737a83ffbfbe6e8a44c9725_question-block.svg" alt="question mark" class="image-453522" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/672d22eba4562e5651a928ad_hero-lady.webp" sizes="(max-width: 991px) 100vw, 370px" width="370" height="504" alt="win loss lady" id="hero-desktop" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/672d22eba4562e5651a928ad_hero-lady-p-500.webp 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/672d22eba4562e5651a928ad_hero-lady-p-800.webp 800w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/672d22eba4562e5651a928ad_hero-lady.webp 1000w" class="image-453545 hero-desktop" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/673d0b50bb2fc533b7667fe6_hero-lady-mob.webp" id="hero-mobile" width="265" height="414" alt="win loss lady mobile" class="image-453545 hero-mobile" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6737a7f779b2f2c489351f6a_donut-chart.svg" alt="win loss donut chart" class="image-453521" /></div> </div> </section> <section class="logo-section"> <div class="mobile-logo"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/666368987100a3451f128b71_Group%201880%20(3).svg" loading="lazy" alt="win loss customers" /></div> <div class="logo-head rfh"> <div class="html-embed-19 w-embed"> <!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Document</title> </head> <body> <div class="everything"> <div class="container-animation"> <div class="top-row"> <div class="img-1-1"></div>  </div>   </div> <div class="grad-wrap"> <div class="grad-1"></div> <div class="grad-2"></div> </div> </div> </body> </html> <style> .container-animation { display: flex; flex-direction: column; gap: 45px; width: 100%; } .everything { position: relative; display: flex; } .img-1-1 { background-image: url("https://cdn.prod.website-files.com/602c29edc35660e6c913f956/666377a6d5cafa2e47efed74_Group%2011448%20(1).svg"); width: 100%; height: 60px; animation: slideshow 50s linear infinite; animation-iteration-count: infinite; } .img-2 { background-image: url("https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65038bd84622b7253bdffbda_Group%201900%20(2).svg"); width: 100%; height: 45px; animation: slideshow-left 50s linear infinite; animation-iteration-count: infinite; } .img-3 { background-image: url("https://cdn.prod.website-files.com/602c29edc35660e6c913f956/63d2c89a2e12fabcdb9945a8_logo-bottom.svg"); width: 100%; height: 36px; animation: slideshow 50s linear infinite; animation-iteration-count: infinite; } .grad-1 { width: 250px; height: 180px; opacity: .5; background: rgb(242, 242, 242); background: linear-gradient(270deg, rgba(255, 255, 255, 0) 9%, rgba(255, 255, 255, 0.923406862745098) 36%); } .grad-2 { width: 250px; height: 230px; opacity: .5; background: rgb(242, 242, 242); background: linear-gradient(-270deg, rgba(255, 255, 255, 0) 9%, rgba(255, 255, 255, 0.923406862745098) 36%); } .grad-wrap { display: flex; justify-content: space-between; position: absolute; width: 100%; } @keyframes slideshow { 0% { background-position-x: 0; } 100% { background-position-x: -2620px; } } @keyframes slideshow-left { 0% { background-position-x: 0; } 100% { background-position-x: 1497px; } } </style> </div> <div class="logo-head-bottom"> <div class="logo-head-bottom-top"> <div class="logo-head-left"> <div class="text-patina">Win-Loss analysis by Clozd</div> <div class="text-m"><span class="text-span-1146">Why use</span> Clozd?</div> <p class="main-p">Direct buyer feedback is at the heart of everything we do at Clozd.<br />‍<br />Your buyers have the answers you need—and our combination of technology, methodology, and experience is the best way to capture, analyze, and access those insights.</p> </div> <div class="logo-head-right"> <div class="code-embed-4 w-embed w-iframe w-script"><iframe loading="lazy" src="" frameborder="0" style="width:100%;height:100%;" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" title="What we do"></iframe> <script src="https://player.vimeo.com/api/player.js"></script> <script> var videobox = document.querySelector('.logo-head-right'); setTimeout(function() { //var iFrameInsert = '<iframe loading="lazy" src="" frameborder="0" style="width:100%;height:100%;" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" title="What we do"></iframe><script src="https://player.vimeo.com/api/player.js"><\/script>' console.log('runs'); var f = document.querySelectorAll('iframe')[0]; f.src = "https://player.vimeo.com/video/925934226?badge=0&autopause=0&player_id=0&app_id=58479" //var iframeBox = '<iframe loading="lazy" src="" frameborder="0" style="width:100%;height:100%;" allow="autoplay; fullscreen; picture-in-picture; clipboard-write" title="What we do"></iframe><script src="https://player.vimeo.com/api/player.js"><\/script>' //videobox.insertAdjacentHTML('afterbegin', iFrameInsert) }, 6000); </script>   </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/673cde4bd01d721954de48f4_why-use-video-bg.svg" loading="lazy" width="370" height="504" alt="blue-shadow" id="hero-desktop" class="image-453545 video-sec-bg" /> </div> </div> <div class="logo-head-bottom-bottom"> <div class="logo-head-bottom-left"> <div class="logo-item active logo-item-1"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66353478f50957f85ee4e200_Group%201811%20(5).svg" loading="lazy" alt="win loss gains " class="image-453543" /> <div class="logo-item-text-1 active">Improve your win rate and drive revenue</div> </div> <div class="logo-item logo-item-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6635351dfadedc18296bb6e3_Group%201813%20(4).svg" loading="lazy" alt="win loss strength" /> <div class="logo-item-text-2">Identify your strengths and weaknesses</div> </div> <div class="logo-item logo-item-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6635352f98c92d37d6c3e348_Group%2011567%20(3).png" loading="lazy" alt="win loss customer" class="image-453542" /> <div class="logo-item-text-3">Keep a pulse on your customers’ needs</div> </div> </div> <div class="logo-head-bottom-left"> <p class="main-p rfh">Executive teams with access to accurate, real-time win-loss data make more informed decisions, make them more quickly, and act on them with more confidence.</p><a href="/win-loss-analysis" class="logo-link-block w-inline-block"> <div class="logo-link-text">Get started</div> <div class="w-embed"><svg width="14" height="13" viewBox="0 0 14 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1 5.75C0.585786 5.75 0.25 6.08579 0.25 6.5C0.25 6.91421 0.585786 7.25 1 7.25L1 5.75ZM13.5303 7.03033C13.8232 6.73744 13.8232 6.26256 13.5303 5.96967L8.75736 1.1967C8.46447 0.903806 7.98959 0.903806 7.6967 1.1967C7.40381 1.48959 7.40381 1.96447 7.6967 2.25736L11.9393 6.5L7.6967 10.7426C7.40381 11.0355 7.40381 11.5104 7.6967 11.8033C7.98959 12.0962 8.46447 12.0962 8.75736 11.8033L13.5303 7.03033ZM1 7.25L13 7.25L13 5.75L1 5.75L1 7.25Z" fill="currentColor" /> </svg></div> </a> </div> </div> </div> </div> </section> <div id="persona" class="wl-value-head-2 new"> <div class="wl-value-container-2 new"> <div class="value-top"> <h1 class="t-14-lightblue-2">benefits of clozd</h1> <h1 class="learn-wl-t-3"><span class="text-span"><strong class="bold-text-34">The value </strong></span><span class="text-span-1070"><strong class="bold-text-19">of win-loss analysis</strong></span><span class="text-span"><strong class="bold-text-19"> </strong></span><span class="text-span-1071">for your team</span><span class="text-span"></span></h1> <p class="value-paragraph">Winning is a collective effort, and Clozd delivers critical buyer intelligence to every revenue-influencing team. Empower your teams with the win-loss insights they need to improve win rates by up to 50% (Gartner).</p> </div> <div class="value-mid"> <div class="value-left"> <div data-hover="false" data-delay="0" class="accordion-item-3 c-suite-accordion accordion-active w-dropdown"> <div class="accordion-toggle-2 c-suite-click w-dropdown-toggle"> <div class="accordion-icon-2 c-suite-arrow c-suite-rotated w-icon-dropdown-toggle"></div> <div class="text-block-77 c-suite-title title-active">Sales</div> </div> <nav class="c-suite-info w-dropdown-list"> <p class="c-suite-p">Get the truth about why you win and lose—and then use that data to make sure you hit your target.</p> <div class="c-suite-block-mobile"> <div class="div-block-273"> <div data-w-id="43ff45fc-880c-face-4af3-2fab0092cbab" style="display:flex" class="slide-arrow-container-s"><a href="/persona-sales" class="acc-link">Sale Leaders Overview</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-192" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" style="display:none" alt="arrow right " class="blue-arrow-ben" /></div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-209" /> <p class="paragraph-62">Every professional sports team reviews their footage to understand where they need to improve. <span class="text-span-1152">Winning deals is our sport, and Clozd is our video review.</span> Everybody needs to be making every effort to get clients sharing feedback with this program."</p> </div> <div class="div-block-272"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/66634fc26e168848fb137713_Mask%20group%20-%202024-06-07T122149.694.png" loading="lazy" alt="circle portrait " class="image-453546" /> <div class="text-block-80"><strong class="bold-text-21">Ravi Kumaraswami <br /></strong><span><strong class="bold-text-21">‍</strong></span><span><strong class="bold-text-39">President of Worldwide Field Operations, Riskified</strong></span></div> </div> </div> </nav> </div> <div data-hover="false" data-delay="0" class="accordion-item-2 product-marketing-accordion w-dropdown"> <div class="accordion-toggle-2 product-marketing-click w-dropdown-toggle"> <div class="accordion-icon-2 product-marketing-arrow w-icon-dropdown-toggle"></div> <div class="text-block-77 product-marketing-title">Product Marketing</div> </div> <nav class="product-marketing-info w-dropdown-list"> <div data-w-id="43ff45fc-880c-face-4af3-2fab0092cbc8" style="display:flex" class="slide-arrow-container-s"><a href="/persona-product-marketing" class="acc-link">Product Marketing Overview</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-192" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" style="display:none" alt="arrow right " class="blue-arrow-ben" /></div> <p class="product-marketing-p">Influence your product roadmap and help your sales team close more deals.</p> <div class="c-suite-block-mobile"> <div class="div-block-273"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-209" /> <p class="paragraph-62"><span class="text-span-1153">You can't live without this tool.</span> Make the budget for it. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose.”</p> </div> <div class="div-block-272"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a190b2a2275e16f5c618a_Mask%20group%20-%202024-05-31T123754.144.png" loading="lazy" alt="circle yellow jacket" class="image-453547" /> <div class="text-block-80"><strong>Stacey Wright</strong><br />Product Marketing Manager, Loopio</div> </div> </div> </nav> </div> <div data-hover="false" data-delay="0" class="accordion-item-2 sales-accordion w-dropdown"> <div class="accordion-toggle-2 sales-click w-dropdown-toggle"> <div class="accordion-icon-2 sales-arrow w-icon-dropdown-toggle"></div> <div class="text-block-77 sales-title">Executives</div> </div> <nav class="sales-info w-dropdown-list"> <p class="sales-info-p">Align your teams, make strategic decisions, and drive revenue.</p> <div data-w-id="43ff45fc-880c-face-4af3-2fab0092cbe5" style="display:flex" class="slide-arrow-container-s"><a href="/persona-executives" class="acc-link">Executives Overview</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-192" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" style="display:none" alt="arrow right " class="blue-arrow-ben" /></div> <div class="c-suite-block-mobile"> <div class="div-block-273"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-209" /> <p class="paragraph-62">We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, we’re sporting a 50+% win rate, up from the 30% range in the pre-Clozd era.”</p> </div> <div class="div-block-272"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a19b766336ba1db14aa51_Mask%20group%20-%202024-05-31T124051.113.png" loading="lazy" alt="circle portrait " class="image-453548" /> <div class="text-block-80"><strong>Craig Clark</strong><br />CMO, Riskalyze</div> </div> </div> </nav> </div> <div data-hover="false" data-delay="0" class="accordion-item-2 marketing-accordion w-dropdown"> <div class="accordion-toggle-2 marketing-click w-dropdown-toggle"> <div class="accordion-icon-2 marketing-arrow w-icon-dropdown-toggle"></div> <div class="text-block-77 marketing-title">Marketing</div> </div> <nav class="marketing-info w-dropdown-list"> <p class="sales-info-p-2">Create optimal go-to-market strategies that improve revenue outcomes for their business.</p> <div data-w-id="43ff45fc-880c-face-4af3-2fab0092cbfe" style="display:flex" class="slide-arrow-container-s"><a href="/persona-marketing" class="acc-link">Marketing Overview</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-192" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" style="display:none" alt="arrow right " class="blue-arrow-ben" /></div> <div class="c-suite-block-mobile"> <div class="div-block-273"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-209" /> <p class="paragraph-62">It’s unfathomable why more people don't do this. I mean, it’s literally company-changing to get this data on a consistent basis."</p> </div> <div class="div-block-272"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a1a5ea4bcb317357e4b59_Mask%20group%20-%202024-05-31T124339.160.png" loading="lazy" alt="circle portrait" class="image-453549" /> <div class="text-block-80"><strong class="bold-text-21">Diana Massaro<br /></strong>CMO, Skyhigh Security</div> </div> </div> </nav> </div> <div data-hover="false" data-delay="0" class="accordion-item-2 prod-man-accordion w-dropdown"> <div class="accordion-toggle-2 prod-man-click w-dropdown-toggle"> <div class="accordion-icon-2 prod-man-arrow w-icon-dropdown-toggle"></div> <div class="text-block-77 prod-man-title">Sales Ops</div> </div> <nav class="prod-man-info w-dropdown-list"> <p class="sales-info-p-2">Drive changes to sales execution and enablement that empower your team to hit their revenue targets.</p> <div data-w-id="43ff45fc-880c-face-4af3-2fab0092cc17" style="display:flex" class="slide-arrow-container-s"><a href="/persona-sales-ops" class="acc-link">Sales Ops Overview</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-192" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" style="display:none" alt="arrow right " class="blue-arrow-ben" /></div> <div class="c-suite-block-mobile"> <div class="div-block-273"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-209" /> <p class="paragraph-62">I’ve been thoroughly impressed by the extensive and pertinent insights provided by Clozd. Every review from Clozd teaches me new ways to improve our sales process.”</p> </div> <div class="div-block-272"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a1a961f80849180c04cf4_Mask%20group%20-%202024-05-31T124435.912.png" loading="lazy" alt="circle portrait " class="image-453550" /> <div class="text-block-80"><strong class="bold-text-21">James Erickson<br /></strong>Market Intelligence Manager, AppFolio</div> </div> </div> </nav> </div> </div> <div class="value-right"> <div class="c-suite-block standard-drop-shadow"> <div class="c-suite-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648c8e0f358bc45328651a18_Mask%20group%20(38).png" loading="lazy" alt="circle portrait" class="image-189 standard-drop-shadow acc-img" /></div> <div class="c-suite-mid"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-191" /> <p class="paragraph-50">Every professional sports team reviews their footage to understand where they need to improve. <span class="text-span-1065">Winning deals is our sport, and Clozd is our video review.</span> Everybody needs to be making every effort to get clients sharing feedback with this program."</p> </div> <div class="c-suite-bottom"> <div class="text-block-75"><strong class="bold-text-26">Ravi Kumaraswami</strong> <br />President of Worldwide Field<br />Operations, Riskified</div> <div data-w-id="43ff45fc-880c-face-4af3-2fab0092cc3c" style="display:flex" class="slide-arrow-container rk"><a href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-4882997" target="_blank" class="link-17">Read Reviews</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-192" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" style="display:none" alt="arrow right " class="blue-arrow-ben" /></div> </div> </div> <div class="product-marketing-block standard-drop-shadow"> <div class="c-suite-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648c8e3634d1f304d689ad2c_Mask%20group-1.png" loading="lazy" alt="circle portrait" class="image-189 standard-drop-shadow acc-img" /></div> <div class="c-suite-mid"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-191" /> <p class="paragraph-50"><span class="text-span-1066">You can't live without this tool.</span> Make the budget for it. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose.”</p> </div> <div class="c-suite-bottom"> <div class="text-block-75"><strong class="bold-text-27">Stacey Wright<br /></strong>Product Marketing Manager, <br />Loopio</div> <div data-w-id="43ff45fc-880c-face-4af3-2fab0092cc52" style="display:flex" class="slide-arrow-container"><a href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-4474399#survey-response-4474399" target="_blank" class="link-17">Read Reviews</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-192" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" style="display:none" alt="arrow right " class="blue-arrow-ben" /></div> </div> </div> <div class="sales-block2 standard-drop-shadow"> <div class="c-suite-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648c8e5de08413fcf9663f7d_Mask%20group-3%20(1).png" loading="lazy" alt="circle portrait" class="image-189 standard-drop-shadow acc-img" /></div> <div class="c-suite-mid"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-191" /> <p class="paragraph-50">We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, <span class="text-span-1067">we’re sporting a 50+% win rate, up from the 30% range</span> in the pre-Clozd era.”</p> </div> <div class="c-suite-bottom"> <div class="text-block-75"><strong class="bold-text-28">Craig Clark<br /></strong>CMO, Nitrogen</div> <div data-w-id="43ff45fc-880c-face-4af3-2fab0092cc67" style="display:flex" class="slide-arrow-container cr"><a href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-4501596" target="_blank" class="link-17">Read Reviews</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-192" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" style="display:none" alt="arrow right " class="blue-arrow-ben" /></div> </div> </div> <div class="marketing-block standard-drop-shadow"> <div class="c-suite-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648c8e80329985662c05f2e4_Mask%20group-2.png" loading="lazy" alt="circle portrait" class="image-189 standard-drop-shadow acc-img" /></div> <div class="c-suite-mid"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-191" /> <p class="paragraph-50">It’s unfathomable why more people don't do this. I mean, <span class="text-span-1068">it’s literally company-changing</span> to get this data on a consistent basis."</p> </div> <div class="c-suite-bottom"> <div class="text-block-75"><strong class="bold-text-29">Diana Massaro<br /></strong>CMO, Skyhigh Security</div> <div data-w-id="43ff45fc-880c-face-4af3-2fab0092cc7c" style="display:flex" class="slide-arrow-container dm"><a href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-4805772" target="_blank" class="link-17">Read Reviews</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-192" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" style="display:none" alt="arrow right " class="blue-arrow-ben" /></div> </div> </div> <div class="prod-man-block standard-drop-shadow"> <div class="c-suite-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648c8ea8fa3db82ade6c0310_Mask%20group-4%20(2).png" loading="lazy" alt="circle portrait" class="image-189 standard-drop-shadow acc-img" /></div> <div class="c-suite-mid"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-191" /> <p class="paragraph-50">I’ve been thoroughly impressed by the extensive and pertinent insights provided by Clozd. Every review from Clozd <span class="text-span-1069">teaches me new ways to improve our sales process.”</span></p> </div> <div class="c-suite-bottom"> <div class="text-block-75"><strong class="bold-text-30">James Erickson<br /></strong>Market Intelligence Manager,<br />AppFolio</div> <div data-w-id="43ff45fc-880c-face-4af3-2fab0092cc92" style="display:flex" class="slide-arrow-container f"><a href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-1638131" target="_blank" class="link-17">Read Reviews</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="image-192" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" style="display:none" alt="arrow right " class="blue-arrow-ben" /></div> </div> </div> </div> </div> <div class="accord-container"> <div class="accord-left"> <div class="accordion-item-new active accord-sales"> <div class="accord-top"> <div class="accord-title">Sales</div> <div class="html-embed-33 sales-arrow arrow active-arrow w-embed"><svg width="15" height="10" viewBox="0 0 15 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.5 8L7.5 2L1.5 8" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" /> </svg></div> </div> <div class="accord-bottom active accord-sales-bottom"> <p class="accord-text">Get the truth about why you win and lose—and then use that data to make sure you hit your target.</p><a href="/persona-sales" class="link-block-34 w-inline-block"> <div class="text-block-2035">Sales Overview</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " /> </a> </div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6557ae42eea76b6f47a6e0a7_Line%2019.svg" loading="lazy" alt="line" class="line-img" /> <div class="accordion-item-new prod-mar"> <div class="accord-top"> <div class="accord-title">Product Marketing</div> <div class="arrow prod-mar-arrow html-embed-33 w-embed"><svg width="15" height="10" viewBox="0 0 15 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.5 8L7.5 2L1.5 8" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" /> </svg></div> </div> <div class="accord-bottom prod-mar-bottom"> <p class="accord-text">Influence your product roadmap and help your sales team close more deals.</p><a href="/persona-product-marketing" class="link-block-34 w-inline-block"> <div class="text-block-2035">Product Marketing Overview</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " /> </a> </div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6557ae42eea76b6f47a6e0a7_Line%2019.svg" loading="lazy" alt="line" class="line-img" /> <div class="accordion-item-new exec"> <div class="accord-top"> <div class="accord-title">Executives</div> <div class="arrow exec-arrow html-embed-33 w-embed"><svg width="15" height="10" viewBox="0 0 15 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.5 8L7.5 2L1.5 8" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" /> </svg></div> </div> <div class="accord-bottom exec-bottom"> <p class="accord-text">Align your teams, make strategic decisions, and drive revenue.</p><a href="/persona-executives" class="link-block-34 w-inline-block"> <div class="text-block-2035">Executives Overview</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " /> </a> </div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6557ae42eea76b6f47a6e0a7_Line%2019.svg" loading="lazy" alt="line" class="line-img" /> <div class="accordion-item-new marketing-leaders"> <div class="accord-top"> <div class="accord-title">Marketing Leaders</div> <div class="arrow market-leader-arrow html-embed-33 w-embed"><svg width="15" height="10" viewBox="0 0 15 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.5 8L7.5 2L1.5 8" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" /> </svg></div> </div> <div class="accord-bottom market-leader-bottom"> <p class="accord-text">Create optimal go-to-market strategies that improve revenue outcomes for your business.</p><a href="/persona-marketing" class="link-block-34 w-inline-block"> <div class="text-block-2035">Marketing Overview</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " /> </a> </div> </div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6557ae42eea76b6f47a6e0a7_Line%2019.svg" loading="lazy" alt="line" class="line-img" /> <div class="accordion-item-new sales-ops"> <div class="accord-top"> <div class="accord-title">Sales Ops</div> <div class="arrow sales-ops-arrow html-embed-33 w-embed"><svg width="15" height="10" viewBox="0 0 15 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.5 8L7.5 2L1.5 8" stroke="currentColor" stroke-width="2.5" stroke-linecap="round" stroke-linejoin="round" /> </svg></div> </div> <div class="accord-bottom sales-ops-bottom"> <p class="accord-text">Drive changes to sales execution and enablement that empower your team to hit its revenue targets.</p><a href="/persona-sales-ops" class="link-block-34 w-inline-block"> <div class="text-block-2035">Sales Ops Overview</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " /> </a> </div> </div> </div> <div class="accord-right"> <div class="sales-block standard-drop-shadow new"> <div class="c-suite-mid new"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-191 new" /> <p class="paragraph-50 new">Every professional sports team reviews their footage to understand where they need to improve. <span class="text-span-1065">Winning deals is our sport, and Clozd is our video review.</span> Everybody needs to be making every effort to get clients sharing feedback with this program."</p> </div> <div class="c-suite-bottom new"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/663565001a2103b1bc62d454_Mask%20group%20-%202024-05-03T162808.059.png" loading="lazy" alt="circle portrait blue suit" class="image-189 new" /> <div class="text-block-75 new"><strong class="bold-text-26 new">Ravi Kumaraswami</strong>President of Worldwide Field<br />Operations, Riskified</div> </div> </div> <div class="product-marketing-block standard-drop-shadow new"> <div class="c-suite-top"></div> <div class="c-suite-mid new"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-191 new" /> <p class="paragraph-50 new"><span class="text-span-1066">You can't live without this tool.</span> Make the budget for it. With the results from Clozd, you can spend your time enabling your team to win more and close the gaps on why you lose.”</p> </div> <div class="c-suite-bottom new"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a190b2a2275e16f5c618a_Mask%20group%20-%202024-05-31T123754.144.png" loading="lazy" alt="circle yellow jacket" class="image-453532" /> <div class="text-block-75 new"><strong class="bold-text-27">Stacey Wright<br /></strong>Product Marketing Manager, Loopio</div> </div> </div> <div class="exec-block standard-drop-shadow new"> <div class="c-suite-top"></div> <div class="c-suite-mid"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-191 new" /> <p class="paragraph-50 new">We’ve made packaging changes, pricing changes, GTM messaging changes, positioning changes, and churn-reduction changes. Anecdotally, <span class="text-span-1067">we’re sporting a 50+% win rate, up from the 30% range</span> in the pre-Clozd era.”</p> </div> <div class="c-suite-bottom new"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a19b766336ba1db14aa51_Mask%20group%20-%202024-05-31T124051.113.png" loading="lazy" alt="circle portrait " class="image-453533" /> <div class="text-block-75 new"><strong class="bold-text-28">Craig Clark<br /></strong>CMO, Nitrogen</div> </div> </div> <div class="marketing-block standard-drop-shadow new"> <div class="c-suite-top"></div> <div class="c-suite-mid"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-191 new" /> <p class="paragraph-50 new">It’s unfathomable why more people don't do this. I mean, <span class="text-span-1068">it’s literally company-changing</span> to get this data on a consistent basis."</p> </div> <div class="c-suite-bottom new"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a1a5ea4bcb317357e4b59_Mask%20group%20-%202024-05-31T124339.160.png" loading="lazy" alt="circle portrait" class="image-453534" /> <div class="text-block-75 new"><strong class="bold-text-29">Diana Massaro<br /></strong>CMO, Skyhigh Security</div> </div> </div> <div class="sales-ops-block standard-drop-shadow new"> <div class="c-suite-top"></div> <div class="c-suite-mid"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-191 new" /> <p class="paragraph-50 new">I’ve been thoroughly impressed by the extensive and pertinent insights provided by Clozd. 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$(".sales-ops-arrow").addClass("active-arrow"); }); }); </script> </div> </div> </div> <section class="expertise-section"> <div class="expertise-container"> <div class="expertise-right"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a1f5bc226568f31c33bc5_Vector%20(6).png" loading="lazy" alt="clozd triangle" class="image-453538" /> <div class="ex-top"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a1e7c27208b32ae831be6_Mask%20group%20-%202024-05-31T130111.105.png" loading="lazy" alt="circle portrait white shirt" class="img-cir" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a1e8738735c3a9f1f0cd5_Mask%20group%20-%202024-05-31T130123.734.png" loading="lazy" alt="circle portrait woman" class="image-453536 img-cir" /></div> <div class="ex-bottom"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a1ec6098a95e75a86f46c_Mask%20group%20-%202024-05-31T130226.742.png" loading="lazy" alt="circle portrait woman 2" class="img-cir" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a1ed3151e997c676cbcfd_Mask%20group%20-%202024-05-31T130239.121.png" loading="lazy" alt="circle portrait scott" class="image-453537 img-cir" /></div> </div> <div class="expertise-left"> <h1 class="t-14-lightblue-2">PROVEN EXPERTISE</h1> <div class="text-m">A team (and insights)<span class="text-span-1146"> you can trust</span></div> <p class="main-p">With Clozd, you’ll have a dedicated expert to help you scope, implement, and execute your win-loss program. <br />‍<br />Our proven methodology delivers win-loss insights you can trust, and our experienced team provides the guidance and support you need to succeed.</p><a href="/win-loss-consultants" class="btn-blue w-button">Learn more</a> </div> </div> <div class="expertise-container bottom"> <div class="expertise-left"> <h1 class="t-14-lightblue-2">Purpose-built software</h1> <div class="text-m">Real-time <span class="text-span-1150">win-loss analysis at scale</span></div> <p class="main-p">Win-loss analysis at scale is impossible without powerful technology.<br />  <br />The Clozd Platform integrates with your CRM, automates outreach and data collection, synthesizes key insights, and engages your stakeholders.<br /><br />It's the only solution that delivers comprehensive, continuous win-loss analysis for the global enterprise.</p><a href="/clozd-platform" class="btn-blue w-button">Check it out</a> </div> <div class="expertise-right"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/666337d4d623199fc0c34a54_Dashboard%20_%20Marketing%20Small%20Size%20Outlined.png" loading="lazy" sizes="(max-width: 479px) 350px, (max-width: 767px) 450px, 600px" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/666337d4d623199fc0c34a54_Dashboard%20_%20Marketing%20Small%20Size%20Outlined-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/666337d4d623199fc0c34a54_Dashboard%20_%20Marketing%20Small%20Size%20Outlined.png 621w" alt="clozd dashboard" class="image-453539" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a2565a9f84909513b3466_Rectangle%201473%20(2).png" loading="lazy" sizes="(max-width: 479px) 373px, (max-width: 767px) 473px, 559px" srcset="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a2565a9f84909513b3466_Rectangle%201473%20(2)-p-500.png 500w, https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a2565a9f84909513b3466_Rectangle%201473%20(2).png 600w" alt="dashboard window" class="image-453540" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a2591fdb2b2b580cf0460_Ellipse%20349%20(1).svg" loading="lazy" alt="radial shadow" class="image-453541" /></div> </div> </section> <section class="cs-about-us-container h"> <div class="cs-about-us-box"> <div class="cs-top"> <div class="text-block-2100 hp">Case Studies</div> <div class="item-row"> <div class="company-pic-1 active"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6619a7d06ab4be8efe695cfe_Group%2011538.png" loading="lazy" alt="clearbit story" class="company-1" /></div> <div class="company-pic-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6619a84db62391b1fdf2565c_Group%2011567.png" loading="lazy" alt="headspace story" class="company-2" /></div> <div class="company-pic-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6619a85b966427c6ee1b03f7_Group%2011570%20(2).png" loading="lazy" alt="calendly story" class="company-3" /></div> </div> </div> <div class="cs-mid"> <div class="div-block-374"> <div class="text-block-2120">Overview</div> <p class="cs-par">Clearbit has taken a product-centric approach to win-loss analysis, with a primary focus on increasing both product adoption and customer retention. The result? Clearbit attributes a 10% increase in gross retention to win-loss analysis by Clozd.</p><a href="https://www.clozd.com/blog/clearbit-relies-on-win-loss-analysis-to-increase-buyer-empathy-guide-its-product-roadmap" target="_blank" class="cs-link w-inline-block"> <div class="text-block-2123">Read the full case study</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-453501" /> </a> </div> <div class="cs-bottom"> <div class="cs-bottom-left"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6619a9891051c4595c1da1de_Group%20(4).png" loading="lazy" alt="quote 2" class="image-453500" /> <div class="cs-text">We were able to get to the core of some issues that customers were having, and we’ve seen a massive improvement in retention—<span class="myspan">greater than 10 percent GRR improvement quarter over quarter.”</span></div> </div> <div class="cs-bottom-name"> <div class="titlechange">Rebecca Yang <span class="newspan">| VP of Engineering at Clearbit</span></div> </div> </div> </div> </div> </section> <section class="resources-section"> <div class="resources-new-head"> <div class="text-m">Helpful <span class="text-span-1151">resources</span></div> <p class="main-p">Looking for tips and best practices? Need help building a business case? Get answers to commonly asked questions and access valuable content like our 2024 State of Win-Loss Analysis Report and The Definitive Guide to Win-Loss Analysis.</p> <div class="resource-i-wrap"> <div class="resources-item-container"> <div class="resource-i"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a2d4c37d591689f964edd_Mask%20group%20-%202024-05-31T140422.752.png" loading="lazy" alt="clozd resources" class="resource-i-img" /> <div class="resource-i-text-top">Resource library</div> <div class="div-block-375"> <p class="main-p i">Get answers to all your questions about win-loss analysis.</p><a href="/resource-library" target="_blank" class="cs-link-new w-inline-block"> <div class="text-block-2123">Learn more</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-453501" /> </a> </div> </div> </div> <div class="resources-item-container"> <div class="resource-i"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/665a2ebb2bdca634cd5e1bc1_Mask%20group%20-%202024-05-31T141029.276.png" loading="lazy" alt="customer stories" class="resource-i-img" /> <div class="resource-i-text-top">Customer stories</div> <div class="div-block-375"> <p class="main-p i">See what our customers have to say about how we’ve helped them.</p><a href="/customer-stories" target="_blank" class="cs-link-new w-inline-block"> <div class="text-block-2123">Read now</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/648799b2446e03fb29e30061_Arrow%206%20(1).png" loading="lazy" alt="right arrow " class="image-453501" /> </a> </div> </div> </div> </div> </div> </section> <div class="started-head-home-2"> <div class="started-container-5"> <div class="started-left-3"> <h1 class="heading-66">Ready to <strong>get started?</strong></h1> <p class="paragraph-52">Explore how win-loss analysis can help your buiness win more. Last chance plug for clozd.</p><a href="#" class="btn-gradient-home-2 w-button">Talk With Us</a> </div> <div class="started-mid-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362ad699321fe6c5829a757_Group.svg" loading="lazy" alt="win loss analysis" class="image-141" /> <h1 class="heading-62">Win-loss analysis</h1> <p class="paragraph-40">Explore how win-loss analysis can help your business win more.</p> <div class="learn-more-container"><a href="#" class="link-15">Learn More</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /></div> </div> <div class="started-mid-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af5342239716781d0a40_Group%20(1).svg" loading="lazy" alt="churn analysis " class="image-141" /> <h1 class="heading-62">Churn analysis</h1> <p class="paragraph-40">Explore how churn analysis can help your business win more.</p> <div class="learn-more-container"><a href="#" class="link-15">Learn More</a><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" /></div> </div> </div> <div class="started-container-4"> <div class="started-left-3"> <h1 class="heading-66">Ready to <strong>get started?</strong></h1> <p class="paragraph-52">Try out Clozd for free to analyze one of your own wins or losses.</p><a href="/free-interview" class="btn-gradient-home ready w-button">Try Clozd Free</a> </div> <div class="started-mid-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362ad699321fe6c5829a757_Group.svg" loading="lazy" alt="win loss analysis" class="image-141" /> <h1 class="heading-62">Win-Loss Analysis</h1> <p class="paragraph-40">Clozd will help you improve your sales win rate</p><a href="/win-loss-analysis" class="learn-more-container w-inline-block"> <div class="wl-learn">Explore How</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow-wl" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="blue-arrow-wl" /> </a> </div> <div class="started-mid-2"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af5342239716781d0a40_Group%20(1).svg" loading="lazy" alt="churn analysis " class="image-141" /> <h1 class="heading-62">Churn Analysis</h1> <p class="paragraph-40">Boost customer retention by partnering with Clozd</p><a href="/churn-analysis" class="learn-more-container2 w-inline-block"> <div class="wl-learn2">Show Me</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow-wl2" /><img 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src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230" /> <h1 class="heading-69">Clozd helps us understand, with confidence, why we win and lose deals."</h1> </div> <div class="review-bottom-2"> <div class="review-left"> <h1 class="heading-104">Amelie Sutsakhan</h1> <h1 class="heading-60 heading-93 heading-94 heading-95 heading-96 heading-97 heading-98-copy name-review-slider heading-99 heading-100 heading-101 slider-name heading-102 quote-1-titlie"> | Senior Product Marketing Manager at LaunchDarkly</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af8f6f9a014c7910e09e_Group%20970.svg" loading="lazy" alt="tableau " class="image-62" /> </div> <div class="review-right-3"><a data-w-id="6e0bb5fa-101a-5a62-088d-ffb4e512907c" href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-7806957" target="_blank" class="link-block-11 w-inline-block"> <div class="text-block-105">Read Review</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-229" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow4" /> </a></div> </div> </div> <div class="w-slide"> <div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230" /> <h1 class="heading-69">Every review from Clozd that I read teaches me new ways to improve our sales process.</h1> </div> <div class="review-bottom-2"> <div class="review-left"> <h1 class="heading-104">James Erickson</h1> <h1 class="heading-60 heading-93 heading-94 heading-95 heading-96 heading-97 heading-98-copy name-review-slider heading-99 heading-100 heading-101 slider-name heading-102 heading-103"> | Head of Market Intelligence at AppFolio</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af8f6f9a014c7910e09e_Group%20970.svg" loading="lazy" alt="tableau " class="image-62" /> </div> <div class="review-right-3"><a data-w-id="6e0bb5fa-101a-5a62-088d-ffb4e5129091" href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-7774622" target="_blank" class="link-block-11 w-inline-block"> <div class="text-block-105">Read Review</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-229" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow4" /> </a></div> </div> </div> <div class="w-slide"> <div class="review-top-3"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f160431a18d2e85_Group%20(7).svg" loading="lazy" alt="quote " class="image-230" /> <h1 class="heading-69">Depth of knowledge we could <strong>never achieve on our own</strong><strong>."</strong></h1> </div> <div class="review-bottom-2"> <div class="review-left"> <h1 class="heading-104">Gary C. </h1> <h1 class="heading-60 heading-93 heading-94 heading-95 heading-96 heading-97 heading-98-copy name-review-slider heading-99 heading-100 heading-101 slider-name heading-102 slider-title-2"> | VP of Product Marketing</h1><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af8f6f9a014c7910e09e_Group%20970.svg" loading="lazy" alt="tableau " class="image-62" /> </div> <div class="review-right-3"><a data-w-id="6e0bb5fa-101a-5a62-088d-ffb4e51290a7" href="https://www.g2.com/products/clozd-clozd/reviews/clozd-review-4474399" target="_blank" class="link-block-11 w-inline-block"> <div class="text-block-105">Read Review</div><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362af9f8f1604bd678d2e87_Arrow%206%20(1).svg" loading="lazy" alt="arrow right " class="image-229" /><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/6362aeb8841d9933e9a609cc_Arrow%206.svg" loading="lazy" alt="black arrow right" class="black-arrow4" /> </a></div> </div> </div> </div> <div class="left-arrow-4 w-slider-arrow-left"> <div class="w-icon-slider-left"></div> </div> <div class="right-arrow-4 w-slider-arrow-right"> <div class="w-icon-slider-right"></div> </div> <div class="slide-nav-6 w-slider-nav w-round"></div> </div> </div> </div> <div class="footer-wrap-2"> <div class="footer-head-3"> <div class="footer-left"><a href="/?r=0" aria-current="page" class="w-inline-block w--current"><img src="https://cdn.prod.website-files.com/602c29edc35660e6c913f956/65a18029f28b360a5bc33674_Group%2011337.png" loading="lazy" alt="" /></a> <div 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