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class="h6">Menu</span> <i class="icon-Align-Right icon--pillar icon--sm"></i> </div> </nav> <div class="main-container transition--fade"> <section class="blog-post"> <div class="blog-post__title imagebg parallax" data-overlay="5"> <div class="background-image-holder"> <img width="1920" height="1080" src="https://www.thewalk.au/media/6491-Thought-leadership-hero.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://www.thewalk.au/media/6491-Thought-leadership-hero.jpg 1920w, https://www.thewalk.au/media/6491-Thought-leadership-hero-300x169.jpg 300w, https://www.thewalk.au/media/6491-Thought-leadership-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6491-Thought-leadership-hero-768x432.jpg 768w, https://www.thewalk.au/media/6491-Thought-leadership-hero-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> </div> <div class="container"> <div class="row"> <div class="col-md-8 col-md-offset-2 col-sm-10 col-sm-offset-1 text-center"> <h1 class="h2">More than words: Turning browsers into believers</h1> <div class="blog-post__author"> <span><em>by</em></span> <span class="h6">Jo Edwards</span> </div> </div> </div> </div> </div> <div class="container"> <div class="row"> <div class="col-md-10 col-md-offset-1"> <div class="row"> <div class="col-md-9 col-sm-12 post-content"> <h2>Let’s say we could walk into the world of digital marketing.</h2> <p class="lead">This digital bazaar is teeming with noisy crowds – a chaotic mass of people searching for services, products or information. The cacophony swells as vendors compete to be heard above the din. Targeted ads, social media, and other digital megaphones raise the volume, but without a distinct message, they’re just adding to the noise.</p> <p>In this busy marketplace, filled with sellers, seekers and similar offerings, the challenge for buyers isn’t just finding what they are looking for — it’s finding a choice they can trust. Amid the clamour and chaos, thought leadership content emerges as a guided trail, placing genuine insights and trustworthy advice in the path of buyers that lead them inexorably to your brand.</p> <p>Rather than pushing for an immediate transaction, <strong>thought leadership strategically positions your brand as a trusted advisor</strong>. When decision time rolls around in the customer’s journey, it’s your brand they’ll remember and turn to, having been guided there by the helpful content they’ve encountered on the way.</p> <div class="testimonial testimonial-2 text-center col-sm-12"> <p style="margin-bottom: 0px;"><span class="testimonial__quote">“</span></p> <blockquote style="margin-top: 0em;"> <p>Thought leadership strategically positions your brand as a trusted advisor, not just when decision time rolls around, but as a consistent, guiding presence throughout the customer’s journey. It’s not about pushing for an immediate transaction, but about being remembered and turned to, having guided buyers there with helpful content along the way.</p> </blockquote> <p><span class="testimonial__quote">”</span></p> <p> <cite> – Jo Edwards, Co-founder & Creative Director</cite> </div> <h2>Fresh thinking rises above the fatigue</h2> <p>In our daily lives, we’re inundated with information at every turn. From the moment we wake up until we close our eyes at night, we are bombarded by messages from brands seeking our attention, and inevitably our dollars. The relentless stream of messages has given rise to a phenomenon known as ad fatigue, where people become desensitised to conventional advertising methods.</p> <p>Thought leadership, however, hits a different frequency to rise above the noise.</p> <p>When executed well, what might traditionally be viewed as an intrusive commercial message is instead welcomed as valuable, enriching content. The best thought leadership isn’t just accepted and tolerated – people actively seek it out, engage with it, and share it.</p> <p>And all you did was genuinely share your insights.</p> <p>Thought leadership showcases knowledge and expertise in specific subject matter with the dual intention of educating customers and elevating a brand, thus <strong>positioning you as an authority while helping your audience.</strong></p> <p>The majority (73%) of decision makers say that an organisation’s thought leadership content is a </span><a href="https://www.edelman.com/expertise/Business-Marketing/2024-b2b-thought-leadership-report" rel="noopener nofollow" target="_blank">more trustworthy basis</a> for assessing its capabilities and competencies than other marketing materials and product sheets. This is especially true for complex products or investments in business critical solutions with a longer buying cycle.</p> <p>Thought leadership can take many forms, including blogs, case studies, webinars, ebooks, or podcasts. Part of the beauty of thought leadership content is that it’s adaptable to the resources of your business. While one company might choose to invest in a third-party-researched ebook or white paper, another may spend an hour writing a blog with their thoughts on the latest industry trend. Both can make the intended impact on their audience.</p> <h2>The art of attraction</h2> <p>True thought leadership involves contributing (valuably) to the dialogue in your industry, offering solutions and showcasing your expertise in a manner that draws people in <i>organically</i>.</p> <p>While it undoubtedly offers value to customers by providing them with insights, guidance and solutions, the benefits it accrues to the business are even more substantial.</p> <ul style="margin-bottom:1.71429rem;"> <li><b>Establishing authority and building trust</b>: By consistently publishing valuable content, a brand positions itself as an industry leader, while building trust and credibility with its audience and a reliable, authoritative image. This makes it more likely that customers will choose the brand when it comes to buying.</li> <li><b>Enhancing visibility and driving engagement:</b> Thought leadership content is often shared across platforms, boosting brand visibility and attracting a wider audience, including potential collaborators. This increased visibility spurs discussions, shares and engagement, leading to higher website traffic, more earned social media activity and enhanced conversion opportunities.</li> <li><b>Differentiating from competitors and attracting talent:</b> Thought leadership enables a brand to stand out in a crowded market with unique insights and ideas, highlighting its unique value proposition. This distinctiveness attracts both customers and potential employees who would like to work with a recognised industry leader.</li> <li><b>Supporting sales, lead generation and long-term impact:</b> Insightful content not only builds trust and educates potential clients, leading to increased sales, but also has a durable impact, continually attracting new audiences. Trust translates directly into sales opportunities, and the more trusted a business is, the easier it is to convert a sale. Nine in 10 decision makers say they are <a href="https://www.edelman.com/expertise/Business-Marketing/2024-b2b-thought-leadership-report" rel="noopener nofollow" target="_blank">more receptive to outreach</a> from a company that consistently produces high-quality thought leadership.</li> <li><b>Fostering partnerships and influencing industry trends:</b> Sharing valuable content can attract potential business partners and collaborators, fostering innovation and growth. Thought leadership also has the power to influence industry trends and conversations, enhancing a brand’s prestige and positioning it as a forward-thinking entity.</li> </ul> <h2>Guiding, not coaxing on the B2B journey</h2> <p>The B2B marketing purchasing cycle often unfolds over an extended timeline (from several months to several years). Remaining relevant in the minds of your prospects for so long is an artform.</p> <p><img decoding="async" class="size-medium wp-image-10343 alignleft" style="style="margin-top: 1.71429rem; margin-bottom: 1.71429rem;" src="/media/Thought-leadership-digital-beacon.webp" alt="A clear beacon in the digital ocean" width="300" height="171" srcset="https://www.thewalk.au/media/Thought-leadership-digital-beacon.webp 1792w, https://www.thewalk.au/media/Thought-leadership-digital-beacon-300x171.webp 300w, https://www.thewalk.au/media/Thought-leadership-digital-beacon-1024x585.webp 1024w, https://www.thewalk.au/media/Thought-leadership-digital-beacon-768x439.webp 768w, https://www.thewalk.au/media/Thought-leadership-digital-beacon-1536x878.webp 1536w" sizes="(max-width: 300px) 100vw, 300px" /></p> <p>For marketers navigating this lengthy gestation period, thought leadership content is a means to ensure your brand remains a constant, yet unobtrusive presence. <i>(Would you rather speak to the dependable friend who always has insights and advice, or the overzealous salesperson who continually bombards you with the same “buy now” message?)</i> Your brand becomes the trusted advisor, ever-ready to guide and assist the prospective customer without overwhelming them.</p> <p>This is more than a theory. More than half of decision makers say they spend an average of <a href="https://www.edelman.com/expertise/Business-Marketing/2024-b2b-thought-leadership-report" rel="noopener nofollow" target="_blank">an hour or more</a> per week reading thought leadership content, and <strong>75% say a piece of thought leadership has led them to research a product or service they had not considered.</strong> Imagine that hour being spent with your brand?</p> <p>Aside from the length of the buying cycle, there’s another layer of complexity in the B2B marketing puzzle: the number of decision-makers involved in the procurement process. The need to influence multiple stakeholders at different tiers of the organisational hierarchy necessitate a more granular approach to content creation. This is the opportunity for B2B marketers to tailor their thought leadership, both increasing customer engagement and demonstrating your understanding of their specific needs.</p> <p>For example, when the target audience includes Chief Marketing Officers (CMOs), the content may pivot towards addressing the unique challenges and aspirations that define the CMO’s role. You could delve into the complexities of crafting high-impact marketing campaigns, or examples from fellow CMOs in harnessing strategies to propel their brands forwards.</p> <p>Conversely, when the audience includes roles such as Chief Financial Officers (CFOs) or General Managers (GMs), the content’s emphasis might be on operational efficiency, cost reduction, and ROI. Discussions could revolve around streamlining processes or demonstrating how strategic marketing investments have led to measurable financial benefits. Recognising and adapting to the different priorities across a business ensures that thought leadership content engages each decision-maker in ways that matter to them.</p> <p style="font-weight: 400;">For B2B marketers, thought leadership should be a key component of a holistic marketing strategy. Showcasing your expertise, perspectives, forecasts, and recommendations on matters impacting your industry establishes your authority, enhances your credibility and fosters trust in your professional identity.</p> <div class="col-sm-12" style="border: 1px solid; border-color: rgba(65, 64, 66, 0.1); border-radius: 10px; padding: 1.55em 1.55em 1.55em 1.55em; margin-bottom: 1em; overflow: hidden; background-color: #ffffff;"> <h2>The question of AI in thought leadership</h2> <p><img decoding="async" class="size-medium wp-image-10342 alignleft" src="/media/AI-content-marketing-300x171.webp" alt="AI thought leadership" width="300" height="171" style="margin-bottom:30px !important;" srcset="https://www.thewalk.au/media/AI-content-marketing-300x171.webp 300w, https://www.thewalk.au/media/AI-content-marketing-1024x585.webp 1024w, https://www.thewalk.au/media/AI-content-marketing-768x439.webp 768w, https://www.thewalk.au/media/AI-content-marketing-1536x878.webp 1536w, https://www.thewalk.au/media/AI-content-marketing.webp 1792w" sizes="(max-width: 300px) 100vw, 300px" />The advent of Artificial Intelligence (AI), including tools like ChatGPT, offers businesses a quick and easy way to generate content.</p> <p>It’s important to remember however, that while AI is adept at organising and presenting existing information, its capabilities stop short of generating the novel insights and deep expertise that constitute thought leadership. <strong>While AI can assist in brainstorming and structuring content, or in producing a written piece based on ideas it’s fed, it’s not capable of original thought.</strong> It can only aggregate and repeat what’s already been written on the internet, and cannot create unique perspectives. It also can miss the mark on accuracy, with its dreaded AI hallucinations – perilous for brands looking to be trusted.</p> <p>Remember that the core of thought leadership lies in offering fresh, expert viewpoints. So, while AI can be a valuable tool in your arsenal, it’s original human thought that builds an authentic leadership position.</p> </div> <h2>Don’t stay ahead of the curve. Draw a new one.</h2> <p>At the intersection of brand identity, customer relationships, and industry standards, thought leadership may be stronger and more resilient than any other traditional marketing tactic.</p> <p>In the dynamic landscape of B2B marketing, where attention is currency and relevance is king, thought leadership allows you to set a standard, lead by example, and make genuine connections on issues that matter to your audience. When done well, it can build an enduring legacy of engagement that generates leads and builds your audience for years to come. </p> <p>At The Walk, we’re passionate about building brands, relationships and customer pathways. <strong>If you’re curious about aligning content with your brand’s values and goals to build authenticity and trust, we’re here to help</strong>. <a href="/contact/">Let’s start a conversation</a> about how we can collaborate to highlight your strengths and amplify your voice.</p> <p>We’re ready to listen.</p> <div class="clearfix"></div><div class="the-tags"><a href="https://www.thewalk.au/tag/b2b-marketing/" rel="tag">b2b marketing</a>, <a href="https://www.thewalk.au/tag/brand-strategy/" rel="tag">brand strategy</a>, <a href="https://www.thewalk.au/tag/content-marketing/" rel="tag">content marketing</a>, <a href="https://www.thewalk.au/tag/enterprise-marketing/" rel="tag">enterprise marketing</a>, <a href="https://www.thewalk.au/tag/integrated-marketing/" rel="tag">integrated marketing</a>, <a href="https://www.thewalk.au/tag/marketing-strategy/" rel="tag">marketing strategy</a>, <a href="https://www.thewalk.au/tag/thought-leadership/" rel="tag">thought leadership</a></div> </div> <div class="col-md-3 hidden-sm hidden-xs"> <div class="sidebar"> <div id="search-2" class="widget widget_search sidebar__widget"><form class="search-form" method="get" id="searchform" action="https://www.thewalk.au/"> <div class="input-with-icon"> <i class="icon-Magnifi-Glass2"></i> <input type="text" id="s2" class="mb0" name="s" placeholder="I am looking for" /> </div> </form></div><div id="custom_html-2" class="widget_text widget widget_custom_html sidebar__widget"><h6>Discover our latest guide</h6><hr><div class="textwidget custom-html-widget"><h5><a href="/integrated-marketing-guide/">Learn to harness the power of integrated marketing</a></h5> <a href="/integrated-marketing-guide/"><img class="img-responsive" src="https://thewa.lk/media/5995_Integrated_Marketing_Mockup_book.png" alt="Download our free Integrated Marketing Guide"></a> <p>So you’ve got a great business, a strong brand message and an offer that you know your customers will love… but how do you get it out there?</p> <p><a class="btn btn--primary" href="/integrated-marketing-guide/"><span class="btn__text">Download now</span></a></p></div></div><div id="gform_widget-2" class="widget gform_widget sidebar__widget"><h6>Subscribe to Perspectives</h6><hr><link rel='stylesheet' id='gforms_reset_css-css' href='https://www.thewalk.au/wp-content/plugins/gravityforms/legacy/css/formreset.min.css?ver=2.9.0' type='text/css' media='all' /> <link rel='stylesheet' id='gforms_formsmain_css-css' href='https://www.thewalk.au/wp-content/plugins/gravityforms/legacy/css/formsmain.min.css?ver=2.9.0' type='text/css' media='all' /> <link rel='stylesheet' id='gforms_ready_class_css-css' href='https://www.thewalk.au/wp-content/plugins/gravityforms/legacy/css/readyclass.min.css?ver=2.9.0' type='text/css' media='all' /> <link rel='stylesheet' id='gforms_browsers_css-css' href='https://www.thewalk.au/wp-content/plugins/gravityforms/legacy/css/browsers.min.css?ver=2.9.0' type='text/css' media='all' /> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/dist/dom-ready.min.js?ver=f77871ff7694fffea381" id="wp-dom-ready-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); 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Traditional Custodians of the lands where we live, learn and work. We pay our respects to the past, present and future Elders of this nation.</p> </div> </div> </div> <div class="footer__lower"> <div class="container"> <div class="row"> <div class="col-sm-6 text-center-xs"> <span class="type--fine-print"> © The Walk Agency 2024 | <a href="/privacy-policy/">Privacy Policy</a> | <span title="Integrated marketing agency in Australia, Asia Pacific & USA">Australia, Asia Pacific & USA</span> </span> </div> <div class="col-sm-6 text-right text-center-xs"> <a href="#top" class="inner-link top-link"> <i class="interface-up-open-big"></i> </a> </div> </div> </div> </div> </footer></div> <div id="cookie_directive_container" class="container nav--fixed" style="display: none;"> <nav class="navbar navbar-default"> <div class="container"> <div class="navbar-inner navbar-content-center" id="cookie_accept"> <a href="#" class="pull-right"><div class="modal-close modal-close-cross"></div></a> <p class="text-muted credit"><small>By using our website you are consenting to our use of cookies in accordance with our <a href="/privacy-policy/">cookie policy</a>.</small></p> </div> </div> </nav> </div> <script> /* gform.addFilter('gform_file_upload_markup', function (html, file, up, strings, imagesUrl) { var formId = up.settings.multipart_params.form_id, fieldId = up.settings.multipart_params.field_id; html = "<div id='o_1e9n6uo1k1h4d1me1njc1a9s1rbia' class='ginput_preview'>" + "<img class='gform_delete' " + "src='" + 'https://www.thewalk.au/wp-content/themes/walk-child' + "/images/delete-white.png' " + "onclick='gformDeleteUploadedFile(" + formId + "," + fieldId + ", this);' " + "onkeypress='gformDeleteUploadedFile(" + formId + "," + fieldId + ", this);' " + "alt='" + strings.delete_file + "' title='" + strings.delete_file + "' />" + "<strong>" + file.name + "</strong>" +"</div>"; return html; }); */ </script> <script type="text/html" id="wpb-modifications"> window.wpbCustomElement = 1; </script> <script type="text/javascript"> (function(d,s,i,r) { if (d.getElementById(i)){return;} var n=d.createElement(s),e=d.getElementsByTagName(s)[0]; n.id=i;n.src='//js.hs-analytics.net/analytics/'+(Math.ceil(new Date()/r)*r)+'/5923143.js'; e.parentNode.insertBefore(n, e); })(document,"script","hs-analytics",300000); </script>  <link rel='stylesheet' id='js_composer_front-css' href='https://www.thewalk.au/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=7.1' type='text/css' media='all' /> <script type="text/javascript" id="wp_ulike-js-extra"> /* <![CDATA[ */ var wp_ulike_params = {"ajax_url":"https:\/\/www.thewalk.au\/wp-admin\/admin-ajax.php","notifications":"1"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/wp-ulike/assets/js/wp-ulike.min.js?ver=4.7.6" id="wp_ulike-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk/style/js/parallax.js?ver=6.6.1" id="ebor-parallax-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk/style/js/plugins.js?ver=6.6.1" id="ebor-plugins-js"></script> <script type="text/javascript" id="ebor-scripts-js-extra"> /* <![CDATA[ */ var wp_data = {"slider_animation":"slide"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk/style/js/scripts.js?ver=6.6.1" id="ebor-scripts-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk-child/style/js/scripts.js?ver=6.6.1" id="twascripts-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk-child/style/js/myloadmore.js?ver=6.6.1" id="load-more-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=7.1" id="wpb_composer_front_js-js"></script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/assets/js/dist/utils.min.js?ver=f802885f3482236736b18b55abcdc360" id="gform_gravityforms_utils-js"></script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/assets/js/dist/vendor-theme.min.js?ver=ddd2702ee024d421149a5e61416f1ff5" id="gform_gravityforms_theme_vendors-js"></script> <script type="text/javascript" id="gform_gravityforms_theme-js-extra"> /* <![CDATA[ */ var gform_theme_config = {"common":{"form":{"honeypot":{"version_hash":"2dca3644ce90652c5e864b369b88bef5"},"ajax":{"ajaxurl":"https:\/\/www.thewalk.au\/wp-admin\/admin-ajax.php","ajax_submission_nonce":"1983ca3262","i18n":{"step_announcement":"Step %1$s of %2$s, %3$s","unknown_error":"There was an unknown error processing your request. 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} const gformWrapperDiv = document.getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: 1 } } ); gform.utils.trigger( { event: 'gform/post_render', native: false, data: { formId: 1, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#1d697c71765d6975786a7c7176337c68"><span class="__cf_email__" data-cfemail="95e1f4f9fed5e1fdf0e2f4f9febbf4e0">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#146075787f54607c716375787f3a7561"><span class="__cf_email__" data-cfemail="e296838e89a2968a8795838e89cc8397">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div>    <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>