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Articles Archives - The Walk Agency

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card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-1024x576.jpg 1024w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-300x169.jpg 300w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-768x432.jpg 768w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant-1536x864.jpg 1536w, https://www.thewalk.au/media/6507-Perspectives-article-hero-Digital-marketing-consultant.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Insights </h6> <div class="card__title"> <h5>How choosing the right digital marketing consultant can transform your business</h5> <span>A great digital marketing consultant can make all the difference when it comes to standing out in today’s competitive digital marketing landscape.</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>October 1, 2024</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/why-engaging-a-strategic-marketing-consultant-is-key-to-maximising-your-roi/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="585" src="https://www.thewalk.au/media/6507-Perspectives-article-hero-why-engaging-a-strategic-marketing-consultant-1-1024x585.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://www.thewalk.au/media/6507-Perspectives-article-hero-why-engaging-a-strategic-marketing-consultant-1-1024x585.jpg 1024w, https://www.thewalk.au/media/6507-Perspectives-article-hero-why-engaging-a-strategic-marketing-consultant-1-300x171.jpg 300w, https://www.thewalk.au/media/6507-Perspectives-article-hero-why-engaging-a-strategic-marketing-consultant-1-768x439.jpg 768w, https://www.thewalk.au/media/6507-Perspectives-article-hero-why-engaging-a-strategic-marketing-consultant-1-1536x878.jpg 1536w, https://www.thewalk.au/media/6507-Perspectives-article-hero-why-engaging-a-strategic-marketing-consultant-1.jpg 1792w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Why engaging a strategic marketing consultant is key to maximising your ROI</h5> <span>In today’s world, anyone can be a marketer.&nbsp;Thanks to accessible tools like AI copy and image generators and drag-and-drop design platforms, creative assets traditionally supplied by experts can now be produced by anyone. While this democratisation of marketing&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>August 13, 2024</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/2023-a-year-in-review/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6474-6-End-of-Year-article-poster-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://www.thewalk.au/media/6474-6-End-of-Year-article-poster-1024x576.jpg 1024w, https://www.thewalk.au/media/6474-6-End-of-Year-article-poster-300x169.jpg 300w, https://www.thewalk.au/media/6474-6-End-of-Year-article-poster-768x432.jpg 768w, https://www.thewalk.au/media/6474-6-End-of-Year-article-poster-1536x864.jpg 1536w, https://www.thewalk.au/media/6474-6-End-of-Year-article-poster.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Insights Perspectives </h6> <div class="card__title"> <h5>2023: A year in review</h5> <span>In &#8220;2023: A year in review,&#8221; we delve into a year that, much like its immediate predecessors, was replete with challenges. From the lingering shadows of the pandemic years of 2020-2022, to new, unforeseen trials, 2023 tested our&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>December 21, 2023</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/navigating-the-future-cutting-edge-web-design-and-development-trends-for-2024/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Navigating the future: Cutting-edge web design and development trends for 2024</h5> <span>In today&#8217;s rapidly evolving digital world, keeping pace with web design and user experience (UX) trends isn&#8217;t just important – it&#8217;s essential. These trends go beyond mere aesthetics, encompassing functionality, efficiency, and the overall user journey. For businesses&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">Nick Cantor &bull; </span>--> <span class="author"><em>Nick Cantor - </em></span> <span>December 18, 2023</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/top-4-marketing-trends-to-leverage-in-2024-and-why-quality-is-timeless/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Top 4 marketing trends to leverage in 2024, and why quality is timeless</h5> <span>In the fast-paced world of marketing, staying ahead of the curve is essential for success. Adapting to the ever-evolving landscape of consumer behaviour and technology is not just a choice; it&#8217;s a necessity. In this digital age, where&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>October 10, 2023</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/marketing-with-storytelling-create-connections-and-build-your-brand/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6438-2-Storytelling-for-SEO-and-brand-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6438-2-Storytelling-for-SEO-and-brand-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6438-2-Storytelling-for-SEO-and-brand-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6438-2-Storytelling-for-SEO-and-brand-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6438-2-Storytelling-for-SEO-and-brand-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6438-2-Storytelling-for-SEO-and-brand-article-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Insights Perspectives </h6> <div class="card__title"> <h5>Marketing with storytelling: Create connections and build your brand</h5> <span>The competition for the attention and loyalty of customers has never been more intense. Marketers frequently find themselves focused on generating instant sales and delivering on short term metrics. In a world saturated with advertising and marketing messages,&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>October 2, 2023</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/winning-the-long-game-with-brand-strategy-and-brand-marketing/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6438-2-brand-vs-marketing-strategy-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6438-2-brand-vs-marketing-strategy-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6438-2-brand-vs-marketing-strategy-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6438-2-brand-vs-marketing-strategy-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6438-2-brand-vs-marketing-strategy-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6438-2-brand-vs-marketing-strategy-article-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Winning the long game with brand strategy and brand marketing</h5> <span>It’s a fast-paced and competitive business landscape. While short term metrics are important for hitting sales and growth targets, successful brands aim to win the marathon, if not the sprint. No matter how your business is going to&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">Jo Edwards &bull; </span>--> <span class="author"><em>Jo Edwards - </em></span> <span>August 22, 2023</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/the-highs-and-lows-of-performance-marketing/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-300x169.jpg 300w, https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-768x432.jpg 768w, https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6424-2-TWA-Perspective-Performance-Marketing-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>The highs and lows of performance marketing</h5> <span>Pay only for results? Great! But how might performance marketing impact your brand? If you’ve ever watched an episode of the award-winning TV show, Mad Men, you’ll have seen the traditional (some would say “old-fashioned”) agency model at&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">Nick Cantor &bull; </span>--> <span class="author"><em>Nick Cantor - </em></span> <span>January 18, 2023</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/working-smarter-for-a-more-sustainable-life-and-world-the-4-day-work-week/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6366-4DW-perspective-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6366-4DW-perspective-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6366-4DW-perspective-hero-300x169.jpg 300w, https://www.thewalk.au/media/6366-4DW-perspective-hero-768x432.jpg 768w, https://www.thewalk.au/media/6366-4DW-perspective-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6366-4DW-perspective-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Working smarter for a more sustainable life and world – the 4-day week</h5> <span>We live in the most high-tech era in human history and the information age is constantly embracing new technologies that make our lives easier than ever. But are we the happiest, most fulfilled generation to have ever walked&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">Jesse Somer &bull; </span>--> <span class="author"><em>Jesse Somer - </em></span> <span>December 5, 2022</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/beyond-the-data-effective-marketing-isnt-solely-about-the-numbers/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6344-2-TWA-Perspective_Beyond-the-data-Hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6344-2-TWA-Perspective_Beyond-the-data-Hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6344-2-TWA-Perspective_Beyond-the-data-Hero-300x169.jpg 300w, https://www.thewalk.au/media/6344-2-TWA-Perspective_Beyond-the-data-Hero-768x432.jpg 768w, https://www.thewalk.au/media/6344-2-TWA-Perspective_Beyond-the-data-Hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6344-2-TWA-Perspective_Beyond-the-data-Hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Beyond the data: effective marketing isn’t solely about the numbers</h5> <span>Yes, data informs us about how well our campaigns are doing, but some elements of marketing are less tangible, such as the power of creativity. You can measure business growth, revenue, profit, conversions, web traffic, and clicks, but&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>October 30, 2022</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/good-better-best-understanding-the-power-of-great-ux/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-1024x576.jpg 1024w, https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-300x169.jpg 300w, https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-768x432.jpg 768w, https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-1536x864.jpg 1536w, https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles </h6> <div class="card__title"> <h5>Good, better, best: understanding the power of great UX</h5> <span>Frictionless, enjoyable experiences create loyalty and drive your bottom line. Throughout history, whenever humanity’s endless quest to further knowledge and science has necessitated change, new technologies were born, and with them new skills and roles in the marketplace.&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">Jesse Somer &bull; </span>--> <span class="author"><em>Jesse Somer - </em></span> <span>July 25, 2022</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/how-to-choose-the-right-project-management-tool/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6300-2-Perspective-Project-management-tools-images-Hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="Project management tool" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6300-2-Perspective-Project-management-tools-images-Hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6300-2-Perspective-Project-management-tools-images-Hero-300x169.jpg 300w, https://www.thewalk.au/media/6300-2-Perspective-Project-management-tools-images-Hero-768x432.jpg 768w, https://www.thewalk.au/media/6300-2-Perspective-Project-management-tools-images-Hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6300-2-Perspective-Project-management-tools-images-Hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>How to choose the right project management tool</h5> <span>With many options available in the market, choosing the right project management tool can be a daunting task. However, a good tool can work wonders for a team’s efficiency and productivity. Project management statistics reveal that organisations using&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">Nick Cantor &bull; </span>--> <span class="author"><em>Nick Cantor - </em></span> <span>May 2, 2022</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/engaging-your-audience-with-hybrid-events/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-300x169.jpg 300w, https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-768x432.jpg 768w, https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6300-2-Perspective-Engaging-your-audience-with-hybrid-events-images-Hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Engaging your audience with hybrid events</h5> <span>While it might seem like an eternity since live events were a consistent part of the B2B tech space, eased restrictions across many parts of the globe have encouraged organisations to integrate them back into their overall engagement&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">Nick Cantor &bull; </span>--> <span class="author"><em>Nick Cantor - </em></span> <span>March 23, 2022</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/four-ways-to-elevate-your-b2b-digital-marketing/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6267-B2B-marketing-article-hero-1-1024x576.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6267-B2B-marketing-article-hero-1-1024x576.jpeg 1024w, https://www.thewalk.au/media/6267-B2B-marketing-article-hero-1-300x169.jpeg 300w, https://www.thewalk.au/media/6267-B2B-marketing-article-hero-1-768x432.jpeg 768w, https://www.thewalk.au/media/6267-B2B-marketing-article-hero-1-1536x864.jpeg 1536w, https://www.thewalk.au/media/6267-B2B-marketing-article-hero-1.jpeg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Four ways to elevate your B2B digital marketing</h5> <span>Business is increasingly taking place online and this trend has intensified and thrust digital marketing strategies to the forefront of many marketer’s minds. The battle to engage audiences via on-screen experiences has intensified, and along with it, the&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">Jo Edwards &bull; </span>--> <span class="author"><em>Jo Edwards - </em></span> <span>March 13, 2022</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/great-brands-make-meaningful-changes-to-consumers-lives-and-the-world/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6186-2-Meaningful-brands_article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6186-2-Meaningful-brands_article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6186-2-Meaningful-brands_article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6186-2-Meaningful-brands_article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6186-2-Meaningful-brands_article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6186-2-Meaningful-brands_article-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Great brands make meaningful changes to consumer’s lives and the world</h5> <span>There’s never been more demand from consumers for meaningful brand experiences. In a study of more than 395,000 people and 2,000 brands around the globe, Havas Media reported on the current cultural landscape that has impacted consumer behaviours.&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>October 25, 2021</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/marketing-to-millennials-how-to-win-over-millennial-consumers/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6168-Millennials-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6168-Millennials-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6168-Millennials-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6168-Millennials-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6168-Millennials-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6168-Millennials-article-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Marketing to millennials: How to win over millennial consumers</h5> <span>Do you consider millennials to be a primary audience for your B2B marketing? If not, it&#8217;s time to consider that this generation are now emerging as new leaders and decision makers, presiding over important purchasing decisions in their&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">Jo Edwards &bull; </span>--> <span class="author"><em>Jo Edwards - </em></span> <span>September 27, 2021</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/tips-for-developing-a-great-brand-name-and-visual-identity-part-3/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6168-Brand-logo_article_hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6168-Brand-logo_article_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-300x169.jpg 300w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-768x432.jpg 768w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6168-Brand-logo_article_hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Tips for developing a great brand name and visual identity &#8211; part 3</h5> <span>In part three of our three part series, we&#8217;ll help you navigate your way through the complicated task of creating a brand that your target market will love. Questions you should ask when branding your business How to&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>August 25, 2021</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/tips-for-developing-a-great-brand-name-and-visual-identity-part-2/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6168-Brand-logo_article_hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6168-Brand-logo_article_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-300x169.jpg 300w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-768x432.jpg 768w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6168-Brand-logo_article_hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Tips for developing a great brand name and visual identity &#8211; part 2</h5> <span>In part two of our three part series, we&#8217;ll help you navigate your way through the complicated task of creating a brand that your target market will love. Questions you should ask when branding your business How to&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>August 25, 2021</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/tips-for-developing-a-great-brand-name-and-visual-identity/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6168-Brand-logo_article_hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6168-Brand-logo_article_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-300x169.jpg 300w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-768x432.jpg 768w, https://www.thewalk.au/media/6168-Brand-logo_article_hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6168-Brand-logo_article_hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Tips for developing a great brand name and visual identity</h5> <span>Branding your business is a complex task that requires many layers of consideration and planning. In this three part series, we&#8217;ll help you navigate your way through the complicated task of creating a brand that your target market&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>August 25, 2021</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/post-third-party-cookie-marketing-choice-and-transparency-are-priorities-for-consumers/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6186-3rd-party-cookie_article_hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6186-3rd-party-cookie_article_hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6186-3rd-party-cookie_article_hero-300x169.jpg 300w, https://www.thewalk.au/media/6186-3rd-party-cookie_article_hero-768x432.jpg 768w, https://www.thewalk.au/media/6186-3rd-party-cookie_article_hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6186-3rd-party-cookie_article_hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Post-third-party cookie marketing: Choice and transparency are priorities for consumers</h5> <span>We now live in a post-third-party cookie world where intrusive cookies are considered a violation of our privacy as consumers. In this article, we take a look at what this change means for marketers, and reveal how it’s&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">Nick Cantor &bull; </span>--> <span class="author"><em>Nick Cantor - </em></span> <span>August 25, 2021</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/how-to-write-killer-product-descriptions-that-reflect-your-brand-identity/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6186-Prod-description_article_featured-image-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6186-Prod-description_article_featured-image-1024x576.jpg 1024w, https://www.thewalk.au/media/6186-Prod-description_article_featured-image-300x169.jpg 300w, https://www.thewalk.au/media/6186-Prod-description_article_featured-image-768x432.jpg 768w, https://www.thewalk.au/media/6186-Prod-description_article_featured-image-1536x864.jpg 1536w, https://www.thewalk.au/media/6186-Prod-description_article_featured-image.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>How to write killer product descriptions that reflect your brand identity</h5> <span>Every customer interaction is an opportunity to build on their perception of your brand, and your product descriptions should be no different. Often overlooked as a chance to show a bit of personality and reflect your brand’s identity,&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>August 11, 2021</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/smarketing-how-to-make-sales-and-marketing-alignment-work-for-you/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6110-Smarketing-article_hero-1024x576.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6110-Smarketing-article_hero-1024x576.jpeg 1024w, https://www.thewalk.au/media/6110-Smarketing-article_hero-300x169.jpeg 300w, https://www.thewalk.au/media/6110-Smarketing-article_hero-768x432.jpeg 768w, https://www.thewalk.au/media/6110-Smarketing-article_hero-1536x864.jpeg 1536w, https://www.thewalk.au/media/6110-Smarketing-article_hero.jpeg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Smarketing: how to make sales and marketing alignment work for you</h5> <span>Sales and marketing: They should be the ultimate dynamic duo. But failure to align the efforts of these teams often leaves businesses wasting valuable resources pursuing different goals, or worse, putting sales and marketing teams in direct opposition to&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>August 6, 2021</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/7-things-to-do-after-making-a-sale-how-to-boost-brand-loyalty/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6110-After-sales-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6110-After-sales-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6110-After-sales-hero-300x169.jpg 300w, https://www.thewalk.au/media/6110-After-sales-hero-768x432.jpg 768w, https://www.thewalk.au/media/6110-After-sales-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6110-After-sales-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>7 things to do after making a sale: How to boost brand loyalty</h5> <span>With customer acquisition costs rising by almost 60% in the past 5 years it’s becoming increasingly important for marketers to build brand loyalty and focus on a customer’s lifetime value. These days, 82% of companies agree that retention&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>May 2, 2021</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/digital-marketing-trends-to-look-out-for-in-2021/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6110-DM-2021-hero-1-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6110-DM-2021-hero-1-1024x576.jpg 1024w, https://www.thewalk.au/media/6110-DM-2021-hero-1-300x169.jpg 300w, https://www.thewalk.au/media/6110-DM-2021-hero-1-768x432.jpg 768w, https://www.thewalk.au/media/6110-DM-2021-hero-1-1536x864.jpg 1536w, https://www.thewalk.au/media/6110-DM-2021-hero-1.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Digital marketing trends to look out for in 2021</h5> <span>With technology and the digital landscape innovating so quickly, the most resilient marketing strategies know how to take advantage of growing trends within the market in order to boost online visibility, grow your customer-base and achieve better results&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>February 4, 2021</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/boost-your-revenue-with-email-marketing/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/6067-email-marketing-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/6067-email-marketing-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6067-email-marketing-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6067-email-marketing-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6067-email-marketing-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6067-email-marketing-article-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Insights Perspectives </h6> <div class="card__title"> <h5>Boost your revenue with email marketing</h5> <span>Did you know that, as of 2019, there were 3.9 billion email users worldwide? And with that number predicted to hit 4.3 billion by 2024, it’s no wonder that email plays such a vital role in a successful&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>December 2, 2020</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/infographic-irresistible-laws-of-attraction/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/5898-irresistable-laws-of-attraction-infographic-hero-1-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/5898-irresistable-laws-of-attraction-infographic-hero-1-1024x576.jpg 1024w, https://www.thewalk.au/media/5898-irresistable-laws-of-attraction-infographic-hero-1-300x169.jpg 300w, https://www.thewalk.au/media/5898-irresistable-laws-of-attraction-infographic-hero-1-768x432.jpg 768w, https://www.thewalk.au/media/5898-irresistable-laws-of-attraction-infographic-hero-1-1536x864.jpg 1536w, https://www.thewalk.au/media/5898-irresistable-laws-of-attraction-infographic-hero-1.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Irresistible laws of attraction</h5> <span>Learn how interactive infographics power conversions. Interactive infographics are engaging, impressive, good for quickly conveying complex information and great for conversion. Here's how to get the best of them.</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>May 6, 2020</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/building-a-stronger-customer-relationship-through-video/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/5604-H1-inbound-Marketing-B2C-article-hero-1920x1080px-1-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/5604-H1-inbound-Marketing-B2C-article-hero-1920x1080px-1-1024x576.jpg 1024w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-B2C-article-hero-1920x1080px-1-300x169.jpg 300w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-B2C-article-hero-1920x1080px-1-768x432.jpg 768w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-B2C-article-hero-1920x1080px-1.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles </h6> <div class="card__title"> <h5>Building a stronger customer relationship through video</h5> <span>How beneficial is video to building a stronger connection with your customers? In this article, we breakdown the key components to deliver a video your customers will love.</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>August 7, 2019</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/boost-engagement-and-conversions-with-b2b-video-marketing/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/5376-H1-B2B-video-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/5376-H1-B2B-video-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/5376-H1-B2B-video-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/5376-H1-B2B-video-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/5376-H1-B2B-video-article-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Boost engagement and conversions with B2B video marketing</h5> <span>Everywhere we look, we can see that video is burgeoning to become the dominant communication channel. On mobile, at home, in the office, anywhere and any time, people are watching, and it’s estimated that the average person consumes&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">Jo Edwards &bull; </span>--> <span class="author"><em>Jo Edwards - </em></span> <span>June 21, 2019</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/why-interactive-infographics-are-the-way-ahead/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/5376-interactive-infographics-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/5376-interactive-infographics-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/5376-interactive-infographics-hero-300x169.jpg 300w, https://www.thewalk.au/media/5376-interactive-infographics-hero-768x432.jpg 768w, https://www.thewalk.au/media/5376-interactive-infographics-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Why interactive infographics are the way ahead</h5> <span>Interactive infographics are a relatively new form of content marketing which has already proven to be effective. Could this be an opportunity for your brand to stand out? To help you answer this question, we’ll examine the benefits&hellip;</span> </div> <hr> <div class="card__lower"> <span>by</span> <!--<span class="h6">The Walk Agency &bull; </span>--> <span class="author"><em>The Walk Agency - </em></span> <span>May 14, 2019</span> </div> </div> </div> </a> </div><!--end item--> <div class="col-md-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/top-5-tips-to-rock-your-remarketing/"> <div class="card card-4"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/5285-Sep-Nov-18-Content-Publishing_remarketing-featured-img-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/5285-Sep-Nov-18-Content-Publishing_remarketing-featured-img-1024x576.jpg 1024w, https://www.thewalk.au/media/5285-Sep-Nov-18-Content-Publishing_remarketing-featured-img-300x169.jpg 300w, https://www.thewalk.au/media/5285-Sep-Nov-18-Content-Publishing_remarketing-featured-img-768x432.jpg 768w, https://www.thewalk.au/media/5285-Sep-Nov-18-Content-Publishing_remarketing-featured-img.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Top 5 tips to rock your remarketing</h5> <span>You know all about marketing…but remarketing? 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} const gformWrapperDiv = document.getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: 1 } } ); gform.utils.trigger( { event: 'gform/post_render', native: false, data: { formId: 1, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#add9ccc1c6edd9c5c8daccc1c683ccd8"><span class="__cf_email__" data-cfemail="e094818c8ba094888597818c8bce8195">[email&#160;protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">03 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#6e1a0f02052e1a060b190f0205400f1b"><span class="__cf_email__" data-cfemail="d1a5b0bdba91a5b9b4a6b0bdbaffb0a4">[email&#160;protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">07 3106 8850</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <!--Add the following script at the bottom of the web page (before </body></html>)--> <!-- <script type="text/javascript">function add_chatinline(){var hccid=42621707;var nt=document.createElement("script");nt.async=true;nt.src="https://mylivechat.com/chatinline.aspx?hccid="+hccid;var ct=document.getElementsByTagName("script")[0];ct.parentNode.insertBefore(nt,ct);} add_chatinline();</script> --> <!-- startup package 1 details --> <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We&rsquo;ll sit down with your team to unpick what makes your business unique. We&rsquo;ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we&rsquo;ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we&rsquo;re targeting, as part of the basic package we&rsquo;ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design &amp; development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- startup package 2 details --> <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We&rsquo;ll sit down with your team to unpick what makes your business unique. We&rsquo;ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we&rsquo;ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We&rsquo;ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we&rsquo;re targeting, as part of the medium package we&rsquo;ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we&rsquo;ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design &amp; development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we&rsquo;ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- startup package 3 details --> <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We&rsquo;ll sit down with your team to unpick what makes your business unique. We&rsquo;ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we&rsquo;ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We&rsquo;ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we&rsquo;re targeting, as part of the pro package we&rsquo;ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we&rsquo;ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design &amp; development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div> <!-- Start of The Walk Zendesk Widget script --> <!-- <script id="ze-snippet" src="https://static.zdassets.com/ekr/snippet.js?key=267dffac-dc62-46b8-bf57-a5905aff6e06"></script> <script> zE('webWidget', 'hide'); function openWidget() { zE('webWidget', 'show'); zE('webWidget', 'open'); document.querySelector('#myLauncher').style.opacity = 0; }; zE('webWidget:on', 'close', function() { zE('webWidget', 'hide'); document.querySelector('#myLauncher').style.opacity = 1; }); </script> <!-- End of thewalk Zendesk Widget script --> <!-- <a class="btn btn--primary visible-lg" id="myLauncher" onclick="openWidget()"><i class="icon--pillar icon-Speach-Bubble"></i><span class="btn__text">Chat with us</span></a> <a class="btn btn--primary hidden-lg" id="myLauncher" onclick="openWidget()"><i class="icon--pillar icon-Speach-Bubble"></i></a> --> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>

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