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data-modal-id="search-form"> <i class="interface-search icon icon--sm"></i> <span>Search</span> </a> </div> </div> </div> </div> <div class="nav-mobile-toggle visible-sm visible-xs"> <span class="h6">Menu</span> <i class="icon-Align-Right icon--pillar icon--sm"></i> </div> </nav> <div class="main-container transition--fade"><div class="wpb-content-wrapper"><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/6325-1-TWA-Services-page-Web-design-UX-hero-image.jpg" class="vc_row wpb_row vc_row-fluid darker vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/6325-1-TWA-Services-page-Web-design-UX-hero-image.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h1 class="text-center">Websites & apps with superior UX drive better results</h1> <p class="text-center lead">Deliver consistent, efficient, and enjoyable digital experiences</p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1590644173094 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1588079461436 vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-6 col-md-7"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs" style="height: 3em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="lead">When it comes to website and app design, you’ll often hear the acronym ‘UX’ being thrown around, but not everyone understands what it actually is.</p> <p>User experience (UX) looks at how a website or app feels when you use it, assessing and optimising each element that could affect a user’s engagement with your digital product. UX is a combination of information design, technical delivery, and user interface design, which focuses mainly on how it looks. It takes the user’s experience into account across their entire journey. Sounds important, right? It is.</p> <p>How do people respond when using your website or app? Does it provide tangible value? Is it simple and easy to use? What overall impression does it elicit? Do people like it? Love it? Hate it? Never want to see it again? Or are they happy to return?</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-6 col-md-offset-1 col-md-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg" style="height: 1.5em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-sm" style="height: 3em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element bg--primary box-angle-left text-white" > <div class="wpb_wrapper"> <p class="h3">“88% of online consumers are less likely to return to a site after a bad experience.”</p> <p><cite>– The Trillion Dollar UX Problem</cite></p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p>Consciously and unconsciously, we judge the experiences we have when interacting with a website or app. Often, people aren’t even consciously aware of how a poor experience has made them less likely to return or complete a purchase.</p> <p>With the right expertise behind your UX, your target audience will feel the time spent engaging with your brand is simple, seamless, and valuable.</p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1656401449780 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="boxed bg--white boxed--lg wpb_column column_container col-sm-12"><div class="vc_column-inner vc_custom_1590561074018"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1656401516372"><div class="wpb_column column_container col-sm-2 col-lg-offset-0 col-md-offset-12 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element text-center-mob" > <div class="wpb_wrapper"> <h2 class="text-center">Strong foundations of effective, beautiful & easy-to-use websites or apps</h2> <p class="text-center">Organisations who don’t pay enough attention to UX may unwittingly be suffering less than optimal brand awareness, market engagement, and sales. If your team doesn’t fully comprehend the deep thinking behind user experience and its many impacts on businesses, it could be time to ask for professional support.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid hide-shadow vc_custom_1590561129280 vc_row-has-fill"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Love-Window color--primary"></i> <h3>Attractive user interface</h3> </p> <div class="feature feature-1 text-center" style="text-align: center;">Consistent visual design creates a user journey defined by comfort & control</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Smile color--primary"></i> <h3>Elicits positive responses</h3> </p> <div class="feature feature-1 text-center" style="text-align: center;">People can always find what they need, and leave feeling great</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Brain color--primary"></i> <h3>Thought-provoking content</h3> </p> <div class="feature feature-1 text-center" style="text-align: center;">Content design & information hierarchy are crucial to great user experiences</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Settings-Window color--primary"></i> <h3>High performance for users & search engines</h3> </p> <div class="feature feature-1 text-center">Quick page load times & SEO work well for both humans & algorithms</div> <p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1656378695670 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="box-angle-bg wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid box-angle-bg vc_custom_1658717199886 vc_row-has-fill vc_row-o-equal-height vc_row-flex"><div class="text-center col-sm-push-5 wpb_column column_container col-sm-7 col-lg-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg visible-md" style="height: 7em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-sm" style="height: 11em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-xs" style="height: 14em"><span class="vc_empty_space_inner"></span></div></div></div></div><div class="bg--fourthly box-angle-right col-sm-pull-7 wpb_column column_container col-sm-5 col-lg-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3 class="text-white"><strong>FREE GUIDE</strong><br /> 3 steps to ‘power up’ your UX</h3> <p class="text-white">Simple tips to boost engagement, conversions, and revenue by optimising your website or app’s UX design.</p> <p style="text-align: center;"><a class="btn btn--secondary" href="https://media.thewa.lk/6325/The-Walk-Agency-UX-validation-checklist.pdf">Download now</a></p> </div> </div> </div></div></div></div></div></div></div><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space vc_custom_1612491030920"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Who we have worked with:</h2> </div> </div> <div class="pillars-1"> <div class="slider" data-items="6" data-timing="3000"> <ul class="slides client-slides"> <li> <img decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-life-saving-victoria.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-ldb-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-ldb-300x141.png 300w, https://www.thewalk.au/media/logo-ldb.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-rylock-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-rylock-300x141.png 300w, https://www.thewalk.au/media/logo-rylock.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="161" src="https://www.thewalk.au/media/CofCI-logo-300x161.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/CofCI-logo-300x161.png 300w, https://www.thewalk.au/media/CofCI-logo-1024x550.png 1024w, https://www.thewalk.au/media/CofCI-logo-768x412.png 768w, https://www.thewalk.au/media/CofCI-logo-1536x825.png 1536w, https://www.thewalk.au/media/CofCI-logo.png 1920w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-faith-insurance.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-fronditha-care.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-esssuper-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/client-logo-esssuper-300x141.png 300w, https://www.thewalk.au/media/client-logo-esssuper.png 320w" sizes="(max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/instantscripts-logo-300x141-1.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> </ul> </div> </div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid equal-height-column mobine-top-small-space vc_custom_1612491026283"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-10 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 style="text-align: center;">How we produce brilliant UX as standard</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom flex-box"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Approved-Window color--primary"></i> <h3>Great user interface & content design</h3> </p> <div class="feature feature-1 text-center">Simple, easy-to-use, beautiful designs</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Find-User color--primary"></i> <h3>User research</h3> </p> <div class="feature feature-1 text-center">Understanding your audience helps deliver a valuable experience</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Business-ManWoman color--primary"></i> <h3>Usability testing</h3> </p> <div class="feature feature-1 text-center">Real users provide genuine feedback</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Arrow-Shuffle color--primary"></i> <h3>A/B testing assumptions</h3> </p> <div class="feature feature-1 text-center">Compare engagement with variable content to optimise results</div> <p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom flex-box"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Check color--primary"></i> <h3>Data validation</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">Inputs provide feedback to show users where they stand in a process</span></div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Target-Market color--primary"></i> <h3>Search-optimised content</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">High-volume keywords attract the right audience </span></div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Venn-Diagram color--primary"></i> <h3>Functional minimalism</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">Valuable, relevant content and clear pathways saves users’ time</span></div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Arrow-Refresh2 color--primary"></i> <h3>Adaptability</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">Evolve to accommodate user & market trends</span></div> <p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom flex-box"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Pencil-Ruler color--primary"></i> <h3>Prototyping</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">Test multiple versions of your product before going to market</span></div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Cube-Molecule2 color--primary"></i> <h3>Clear pathways</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">Simplicity & consistency minimises user friction </span></div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Bar-Chart color--primary"></i> <h3>Rich experiences</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">Clear & practical infographics & animations to engage users</span></div> <p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom flex-box"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Mens color--primary"></i> <h3>Accessibility</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">Users of all abilities successfully use the product</span></div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Network color--primary"></i> <h3>Collaboration</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">Working together with you to optimise experiences</span></div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Speach-BubbleDialog color--primary"></i> <h3>Feedback</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">Visual cues ensure users always know what’s happening</span></div> <p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom flex-box"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Folder-Open color--primary"></i> <h3>Open source approach</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">Never locking you in to any proprietary technology</span></div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Gear color--primary"></i> <h3>Automation</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">Crafted responses to users’ actions on site via email or chat message</span></div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Network-Window color--primary"></i> <h3>Driving user traffic</h3> </p> <div class="feature feature-1 text-center"><span style="font-weight: 400;">Great content marketing, social media, SEM & SEO complete the UX journey</span></div> <p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe z-2 vc_custom_1588036355382"><div class="container"><div class="row"><div class="bottom-LTR col-secondary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/6325-1-TWA-Services-page-Web-design-UX-body-bg-1.jpg" class="vc_row wpb_row vc_row-fluid equal-height-column dark vc_custom_1656394008360 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/6325-1-TWA-Services-page-Web-design-UX-body-bg-1.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1656400596621"><div class="wpb_column column_container col-sm-10 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_icon_element vc_icon_element-outer vc_icon_element-align-center"><div class="vc_icon_element-inner vc_icon_element-color-white vc_icon_element-size-lg vc_icon_element-style- vc_icon_element-background-color-grey" ><span class="vc_icon_element-icon icon-Arrow-Refresh" ></span></div></div> <div class="wpb_text_column wpb_content_element text-white" > <div class="wpb_wrapper"> <h2 class="text-white text-center">The life journey of a UX project at The Walk</h2> <p class="lead text-center">While branding and marketing are often mentioned in the same breath, there are fundamental differences between the two.</p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom flex-box"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">1</div> <h4 style="text-align: center;">People</h4> <p style="text-align: center;">We need to understand the needs and expectations of the people engaging your brand. Empathy for users leads to better outcomes.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">2</div> <h4 style="text-align: center;">Business</h4> <p style="text-align: center;">Delivering a human-centred experience helps create loyal brand customers, and equally important, achieve business goals.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">3</div> <h4 style="text-align: center;">Change</h4> <p style="text-align: center;">Successful designs evolve, adapting on an ongoing basis as user feedback is received and industry requirements change.</p> </div> </div> </div></div></div></div><div class="vc_empty_space space_hide_mobile" style="height: 9em"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe z-2 vc_custom_1590742941506"><div class="container"><div class="row"><div class="top-RTL col-tertiary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 2em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>At The Walk, designing and developing a website or app with thoughtful UX is also a frictionless experience.</h2> <p class="lead">Get in touch with the team at The Walk now to begin collaboration on a digital product that focuses strategically on usability, usefulness, accessibility, and desirability.</p> <p>Your brand deserves to be seen as a trusted online presence where people have positive experiences and can always find what they need.</p> <p>Rest assured, we won’t spam you or pass your details onto others! 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blog-load-more"> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/navigating-the-future-cutting-edge-web-design-and-development-trends-for-2024/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6474-2-web-ux-trends-article-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Navigating the future: Cutting-edge web design and development trends for 2024</h5> <span>In today’s rapidly evolving digital world, keeping pace with web design and user experience (UX) trends isn’t just important – it’s essential. These trends go beyond mere aesthetics, encompassing functionality, efficiency, and the overall user journey. For businesses…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Nick Cantor • </span> <span>December 18, 2023</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/articles/good-better-best-understanding-the-power-of-great-ux/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-1024x576.jpg 1024w, https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-300x169.jpg 300w, https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-768x432.jpg 768w, https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header-1536x864.jpg 1536w, https://www.thewalk.au/media/6325-2-Perspective-Power-of-great-UX-Header.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles </h6> <div class="card__title"> <h5>Good, better, best: understanding the power of great UX</h5> <span>Frictionless, enjoyable experiences create loyalty and drive your bottom line. Throughout history, whenever humanity’s endless quest to further knowledge and science has necessitated change, new technologies were born, and with them new skills and roles in the marketplace.…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Jesse Somer • </span> <span>July 25, 2022</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/how-do-i-optimise-my-web-content-for-voice-search/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/5784-Optimise-content-for-voice-search-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/5784-Optimise-content-for-voice-search-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/5784-Optimise-content-for-voice-search-hero-300x169.jpg 300w, https://www.thewalk.au/media/5784-Optimise-content-for-voice-search-hero-768x432.jpg 768w, https://www.thewalk.au/media/5784-Optimise-content-for-voice-search-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/5784-Optimise-content-for-voice-search-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>How do I optimise my web content for voice search?</h5> <span>It’s estimated that 50% of all searches will be voice in 2020. It’s no wonder that so many brands and websites are refocusing on voice search optimisation as a priority. Today we can use our smartphones to find…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Nick Cantor • </span> <span>May 9, 2020</span> </div> </div> </div> </a> </div> </div> </div> <p style="text-align: center;"><a class="btn btn--primary" href="/perspectives/"><span class="btn__text">More Perspectives</span></a></p> </div></div></div></div></div></div></section> </div><footer class="bg--dark footer-4" id="footer"> <div class="container"> <div class="row"> <div class="col-md-3 col-sm-6"><div id="text-2" class="widget widget_text sidebar__element"><h6 class="widget-title">Phone:</h6> <div class="textwidget"><p><strong>Melbourne</strong><br /> <a title="Call us in Melbourne" href="tel:+61399730204">+61 (0) 3 9973 0204</a><br /> <strong><a style="text-decoration: none;" title="Sunshine Coast marketing agency" href="/sunshine-coast-marketing-agency/">Sunshine Coast</a></strong><br /> <a title="Call us on the Sunshine Coast" href="tel:+61731068850">+61 (0) 7 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<p><a href="/integrated-marketing-guide/">Integrated marketing guide</a><br> <a href="/digital-marketing-guide/">Digital marketing guide</a><br> <a href="/how-to-write-the-ultimate-marketing-plan/">Marketing plan guide</a><br> <a href="/content-marketing-guide/">Content marketing guide</a><br> <a href="/about/modern-day-marketing-resources/">More resources »</a></p> <h6 class="widget-title">Offers:</h6> <p><a href="/take-the-roi-challenge/">Take the ROI challenge</a><br /> <a href="/startup-marketing-packages/">Startup marketing packages</a></p></div> </div></div><div class="col-md-3 col-sm-6"><div id="text-3" class="widget widget_text sidebar__element"><h6 class="widget-title">Subscribe to Perspectives:</h6> <div class="textwidget"><p>Receive the latest insights & perspectives once a month, opt-out any time.</p> <div class='gf_browser_chrome gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_1' ><form 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observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#2357424f4863574b4654424f480d4256"><span class="__cf_email__" data-cfemail="e99d888582a99d818c9e888582c7889c">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#f88c999493b88c909d8f999493d6998d"><span class="__cf_email__" data-cfemail="87f3e6ebecc7f3efe2f0e6ebeca9e6f2">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div>    <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>