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context, not just opinion. Providers need current information (and a broader perspective) to develop this point of view, but often lack the resources and time to develop, digest and summarize those insights to build their point of view at the pace of business.</p><p>Buyers are always on the buying journey. If you don't know what's happening with the trends in demand <em>today</em>, you cannot make decisions and respond appropriately. That's why ISG has developed ISG Market Lens, our 48-hour response concierge and inquiries research product on market dimensions, demand activity, buying trends, service delivery, service lines, and pricing and commercials.</p> </div> </div> <div id="BodyPlaceholder_C031_Col01" class="sf_colsIn col-lg-3" data-sf-element="Column 2" data-placeholder-label="Column 2"><div class="img-blue"> <div class="blue-overlay"></div> <div class="background-img-grayscale" style="background-image:url('/images/default-source/default-album/adm-rates-and-resourcing-for-bank.jpg?sfvrsn=85f0d731_0')"></div> </div> </div> </div> <div class="row" data-sf-element="Row"> <div id="BodyPlaceholder_C038_Col00" class="sf_colsIn col-lg-12" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div > <h3 class="h4">You get:</h3> </div> </div> </div> <div class="row" data-sf-element="Row"> <div id="BodyPlaceholder_C009_Col00" class="sf_colsIn col-lg-3" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div > <p><img src="/images/default-source/resourcepackages/isg2021/svg/icons/technology.svg?sfvrsn=f218dc31_2" alt="technology" title="technology" data-displaymode="Original" style="float:left;" /></p><br /><p> </p><p>Immediate answers and data to inform your GTM strategy, marketing and decisions</p> </div> </div> <div id="BodyPlaceholder_C009_Col01" class="sf_colsIn col-lg-3" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div > <p><img src="/images/default-source/resourcepackages/isg2021/svg/icons/technology.svg?sfvrsn=f218dc31_2" alt="technology" title="technology" data-displaymode="Original" style="float:left;" /></p><br /><p> </p><p>A broadened view of market and buyers beyond your current clients to inform new deals</p> </div> </div> <div id="BodyPlaceholder_C009_Col02" class="sf_colsIn col-lg-3" data-sf-element="Column 3" data-placeholder-label="Column 3"> <div > <p><img 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class="btn btn-primary" href="/contact-us">Connect with us to get started</a></p> </div> </div> </div> </div> <div class="bg-dark space-2" data-sf-element="Row"> <div id="MainPlaceholder_C011_Col00" class="sf_colsIn col-lg-12" data-sf-element="Column 1" data-placeholder-label="Column 1"><div id="MainPlaceholder_C012_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="MainPlaceholder_C017_Col00" class="sf_colsIn col-lg-12" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div > <h2>Research Summaries</h2> </div> </div> </div> <div class="row space-top-1" data-sf-element="Row"> <div id="MainPlaceholder_C020_Col00" class="sf_colsIn col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">ADM</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2024-isg-application-development-and-maintenance-study.pdf?sfvrsn=c6f3d431_4">Read more </a> </div> </div> </div> </div> <div id="MainPlaceholder_C020_Col01" class="sf_colsIn col-lg-4" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">AI</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2024-isg-ai-study.pdf?sfvrsn=df42d531_2">Read more </a> </div> </div> </div> </div> <div id="MainPlaceholder_C020_Col02" class="sf_colsIn col-lg-4" data-sf-element="Column 3" data-placeholder-label="Column 3"> <div> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Banking Industry</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2023-isg-banking-industry-study.pdf?sfvrsn=ba30d431_0">Read more </a> </div> </div> </div> </div> </div> <div class="row space-top-1" data-sf-element="Row"> <div id="MainPlaceholder_C019_Col00" class="sf_colsIn col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">BPO</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2024-isg-market-lens-bpo-study.pdf?sfvrsn=b1b8d531_1">Read more </a> </div> </div> </div> </div> <div id="MainPlaceholder_C019_Col01" class="sf_colsIn col-lg-4" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Cloud</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2024-isg-cloud-study.pdf?sfvrsn=2a08aa31_1">Read more </a> </div> </div> </div> </div> <div id="MainPlaceholder_C019_Col02" class="sf_colsIn col-lg-4" data-sf-element="Column 3" data-placeholder-label="Column 3"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Cost Optimization</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2023-isg-cost-optimization-study.pdf?sfvrsn=f7f0d631_2">Read more </a> </div> </div> </div> </div> </div> <div class="row space-top-1" data-sf-element="Row"> <div id="MainPlaceholder_C050_Col00" class="sf_colsIn col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Cybersecurity</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2023-isg-cybersecurity-study.pdf?sfvrsn=fd9fd731_0">Read more </a> </div> </div> </div> </div> <div id="MainPlaceholder_C050_Col01" class="sf_colsIn col-lg-4" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Generative AI</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2024-isg-market-lens-genai-study.pdf?sfvrsn=db25ab31_1">Read more </a> </div> </div> </div> </div> <div id="MainPlaceholder_C050_Col02" class="sf_colsIn col-lg-4" data-sf-element="Column 3" data-placeholder-label="Column 3"> <div> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Global Capability Centers</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2023-isg-global-cabability-centers-study.pdf?sfvrsn=8e64d431_2">Read more </a> </div> </div> </div> </div> </div> <div class="row space-top-1" data-sf-element="Row"> <div id="MainPlaceholder_C018_Col00" class="sf_colsIn col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Insurance Industry</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2023-isg-insurance-industry-study.pdf?sfvrsn=db32d431_4">Read more </a> </div> </div> </div> </div> <div id="MainPlaceholder_C018_Col01" class="sf_colsIn col-lg-4" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Mainframe</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2024-isg-market-lens-mainframe-study.pdf?sfvrsn=cb9aaa31_1">Read more </a> </div> </div> </div> </div> <div id="MainPlaceholder_C018_Col02" class="sf_colsIn col-lg-4" data-sf-element="Column 3" data-placeholder-label="Column 3"> <div> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Network Modernization</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2023-network-modernization-study.pdf?sfvrsn=a11d431_2">Read more </a> </div> </div> </div> </div> </div> <div class="row space-top-1" data-sf-element="Row"> <div id="MainPlaceholder_C055_Col00" class="sf_colsIn col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Smart Manufacturing</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2023-isg-smart-manufacutring-study.pdf?sfvrsn=4f64d731_0">Read more </a> </div> </div> </div> </div> <div id="MainPlaceholder_C055_Col01" class="sf_colsIn col-lg-4" data-sf-element="Column 2" data-placeholder-label="Column 2"> <div class="h-100"> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Sustainability</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2024-isg-sustainability-study.pdf?sfvrsn=4439d531_1">Read more </a> </div> </div> </div> </div> <div id="MainPlaceholder_C055_Col02" class="sf_colsIn col-lg-4" data-sf-element="Column 3" data-placeholder-label="Column 3"> <div> <div class="card"> <div class="card-body d-flex flex-column"> <h4 class="card-title">Workplace Services | Future of Work</h4> <a class="btn btn-primary mt-auto" href="https://isg-one.com/docs/default-source/default-document-library/2023-workplace-svcs.pdf?sfvrsn=8dcbd731_0">Read more </a> </div> </div> </div> </div> </div> </div> </div> </div> <div id="MainPlaceholder_C002_Col00" class="sf_colsIn bg-light space-2" data-sf-element="Container" data-placeholder-label="Container"><div id="MainPlaceholder_C003_Col00" class="sf_colsIn container" data-sf-element="Container" data-placeholder-label="Container"> <div class="row"> <div class="col-12"> <div class="mb-5 mb-md-9"> <h2>What's Important This Week</h2> </div> </div> </div> <div class="row mb-5"> <div class="col-12 "> <article class="featured-insight"> <a class="featured-insight-container row" href="https://isg-one.com/research/isg-index-insider/articles/index-insider--transformation--cost-optimization-making-deals-longer"> <div class="col-lg-6 col-md-4 pr-md-0 overflow-hidden"> <figure class="position-absolute right-0 z-index-4 h-100 dk" style="top:calc(50% - 200px);"> <svg xmlns="http://www.w3.org/2000/svg" width="180" height="400" viewBox="0 0 90 400" fill="none"> <path d="M132 0H0L120.5 200L0 400H132V0Z" fill="#001638"></path> </svg> </figure> <div class="img-blue-light"> <div class="blue-overlay"></div> <div class="card-img-top featured-insight-img background-img-grayscale" style="background-image: url(/images/default-source/default-album/index-insider-transformation-cost-optimization-making-deals-longer.tmb-th892-450.jpg?Culture=en&sfvrsn=e3fab31_1);"> </div> </div> </div> <div class="col-lg-6 col-md-8 pl-md-0"> <div class="card-body bg-darkblue h-100"> <h3 class="h5"> Index Insider: Transformation, Cost Optimization Making Deals Longer </h3> <div> <p>Deals durations are up across the industry as technology and operating model transformation drive more complexity into managed services awards. </div> <span class="font-size-1 link font-weight-bold text-lightblue"><u>Learn More</u></span> </div> </div> </a> </article> </div> </div> <div class="row 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style="background-image:url(https://isg-one.com/images/default-source/default-album/bakker-alex_jpg.jpg?sfvrsn=de9ce431_0);"></div> <!-- Social Networks --> <!--<ul class="list-inline mb-0 mt-5"> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-linkedin"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-twitter"></i> </a> </li> </ul> --> <!-- End Social Networks --> </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Alex Bakker</h2> </div> <p class="mb-0">Alex leads the Primary Research Team where he focuses on study design, panel research, and interview based research for ISG. In addition to leading the Primary Research practice at ISG, Alex also serves as the lead analyst on provider pursuit effectiveness, and helps IT service providers understand how they can improve performance in the competitive process. <br /> <div> </div> <a href="https://www.linkedin.com/in/alex-bakker-986a4018/" target="_blank">LinkedIn Profile</a></p> <a class="btn btn-primary" href="/who-we-are/people/alex-bakker">View articles by Alex Bakker</a> </div> </div> </div> </div> <!-- End User Profile Section --> </div> </div> </div> </div> <!-- Team Card--> <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-0"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/dornan-michael-pic-sq.jpg?sfvrsn=debed731_0);"></div> <h4 class="mt-2 mb-0 text-black"> Michael Dornan</h4> <p class="text-black"> Principal Analyst</p> </a> </div> <!-- Modal --> <div class="modal fade" id="modal-0" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <!-- Header --> <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div> <!-- End Header --> <!-- Body --> <div class="modal-body"> <!-- User Profile Section --> <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/dornan-michael-pic-sq.jpg?sfvrsn=debed731_0);"></div> <!-- Social Networks --> <!--<ul class="list-inline mb-0 mt-5"> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-linkedin"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-twitter"></i> </a> </li> </ul>--> <!-- End Social Networks --> </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Michael Dornan</h2> </div> <p class="mb-0"><p>Michael Dornan is a Principal Analyst in Provider Services based in the UK. He is responsible for ISG’s Buyer Behavior research program, helping providers navigate changing market dynamics, identify unmet enterprise demand, and position services and solutions that align to client needs.</p></p> <a class="btn btn-primary" href="/who-we-are/people/michael-dornan">View articles by Michael Dornan</a> </div> </div> </div> </div> <!-- End User Profile Section --> </div> </div> </div> </div> <!-- Team Card--> <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-1"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/jones-stanton-sq.jpg?sfvrsn=1b1cdb31_6);"></div> <h4 class="mt-2 mb-0 text-black"> Stanton Jones</h4> <p class="text-black"> Distinguished Analyst</p> </a> </div> <!-- Modal --> <div class="modal fade" id="modal-1" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <!-- Header --> <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div> <!-- End Header --> <!-- Body --> <div class="modal-body"> <!-- User Profile Section --> <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/jones-stanton-sq.jpg?sfvrsn=1b1cdb31_6);"></div> <!-- Social Networks --> <!--<ul class="list-inline mb-0 mt-5"> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-linkedin"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-twitter"></i> </a> </li> </ul>--> <!-- End Social Networks --> </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Stanton Jones</h2> </div> <p class="mb-0"><p>Stanton leads ISG's Index research, helping providers, investors and ISG clients make sense of the global IT services sector. Stanton’s weekly newsletter, the Index Insider, is read by thousands of market stakeholders each week. An ISG Digital Fellow, Stanton has been quoted in Fast Company, Forbes and CIO.com, and has appeared on national cable news.</p> <div><a href="https://www.linkedin.com/in/stantonjones/" target="_blank">LinkedIn Profile</a></div></p> <a class="btn btn-primary" href="/who-we-are/people/stanton-jones">View articles by Stanton Jones</a> </div> </div> </div> </div> <!-- End User Profile Section --> </div> </div> </div> </div> <!-- Team Card--> <div class="col-md-6 col-lg-4 mb-3 h-100 transition-3d-hover person-card"> <a href="javascript:;" data-toggle="modal" data-target="#modal-2"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/sarangan-sunder-pic-sq.jpg?sfvrsn=f761de31_0);"></div> <h4 class="mt-2 mb-0 text-black"> Sunder Sarangan</h4> <p class="text-black"> Executive Director - Provider Services</p> </a> </div> <!-- Modal --> <div class="modal fade" id="modal-2" tabindex="-1" aria-labelledby="teamModal" aria-hidden="true" role="dialog"> <div class="modal-dialog modal-dialog-centered" role="document"> <div class="modal-content"> <!-- Header --> <div class="modal-header"> <div class="modal-close"> <button type="button" class="btn btn-icon btn-xs btn-ghost-secondary" data-dismiss="modal" aria-label="Close"> <svg width="14" height="14" viewBox="0 0 18 18" xmlns="http://www.w3.org/2000/svg"> <path fill="currentColor" d="M11.5,9.5l5-5c0.2-0.2,0.2-0.6-0.1-0.9l-1-1c-0.3-0.3-0.7-0.3-0.9-0.1l-5,5l-5-5C4.3,2.3,3.9,2.4,3.6,2.6l-1,1 C2.4,3.9,2.3,4.3,2.5,4.5l5,5l-5,5c-0.2,0.2-0.2,0.6,0.1,0.9l1,1c0.3,0.3,0.7,0.3,0.9,0.1l5-5l5,5c0.2,0.2,0.6,0.2,0.9-0.1l1-1 c0.3-0.3,0.3-0.7,0.1-0.9L11.5,9.5z"></path> </svg> </button> </div> </div> <!-- End Header --> <!-- Body --> <div class="modal-body"> <!-- User Profile Section --> <div class="container space-2"> <div class="border-bottom space-bottom-2 mx-md-auto"> <div class="media d-block d-sm-flex"> <div class="position-relative mx-auto mb-3 mb-sm-0 mr-sm-4" style="width:200px;"> <div class="team-image" style="background-image:url(https://isg-one.com/images/default-source/default-album/sarangan-sunder-pic-sq.jpg?sfvrsn=f761de31_0);"></div> <!-- Social Networks --> <!--<ul class="list-inline mb-0 mt-5"> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-linkedin"></i> </a> </li> <li class="list-inline-item"> <a class="btn btn-xs btn-icon btn-soft-secondary" href="#"> <i class="fab fa-twitter"></i> </a> </li> </ul>--> <!-- End Social Networks --> </div> <div class="media-body"> <div class="d-flex justify-content-between align-items-center mb-2"> <h2>Sunder Sarangan</h2> </div> <p class="mb-0">Sunder Sarangan is focused on the success of the provider ecosystem at ISG. He leads various programs and products as part of the leadership team for ISG Research. Additionally, he is responsible for new products that address the specific needs of niche and specialized providers and their market success.</p> <a class="btn btn-primary" href="/who-we-are/people/sunder-sarangan">View articles by Sunder Sarangan</a> </div> </div> </div> </div> <!-- End User Profile Section --> </div> </div> </div> </div> </div> </div> </div> </main> <div id="CTAFormPlaceholder_TFF7FD39E032_Col00" class="sf_colsIn bg-blue z-index-2 position-relative overflow-hidden" data-sf-element="Container" data-placeholder-label="Container"><div id="CTAFormPlaceholder_TFF7FD39E033_Col00" class="sf_colsIn container space-1" data-sf-element="Container" data-placeholder-label="Container"><div class="row" data-sf-element="Row"> <div id="CTAFormPlaceholder_TFF7FD39E034_Col00" class="sf_colsIn col-lg-4" data-sf-element="Column 1" data-placeholder-label="Column 1"> <div class="pr-md-9 mt-3" > <h2 class="h6">Do you have a question, comment or suggestion?</h2> </div> </div> <div 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