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menu-item-object-page menu-item-9267"><a target="_parent" href="https://www.thewalk.au/industries/financial-services-marketing/">Financial services marketing</a></li> <li id="menu-item-9489" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9489"><a target="_parent" href="https://www.thewalk.au/industries/healthcare-marketing/">Healthcare marketing</a></li> <li id="menu-item-10107" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10107"><a target="_parent" href="https://www.thewalk.au/industries/not-for-profit-marketing/">Not-for-profit marketing</a></li> <li id="menu-item-9263" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9263"><a target="_parent" href="https://www.thewalk.au/industries/software-as-a-service-marketing/">SaaS marketing</a></li> <li id="menu-item-9691" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9691"><a target="_parent" href="https://www.thewalk.au/industries/startup-marketing/">Startup marketing</a></li> <li id="menu-item-9264" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9264"><a target="_parent" href="https://www.thewalk.au/industries/b2b-technology-marketing/">Tech marketing</a></li> </ul> </li> <li id="menu-item-1877" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1877"><a target="_parent" href="https://www.thewalk.au/perspectives/">Perspectives</a></li> <li id="menu-item-1892" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1892"><a target="_parent" href="https://www.thewalk.au/contact/">Contact</a></li> </ul> </div> <div class="nav-module right"> <a href="#" class="nav-function modal-trigger" data-modal-id="search-form"> <i class="interface-search icon icon--sm"></i> <span>Search</span> </a> </div> </div> </div> </div> <div class="nav-mobile-toggle visible-sm visible-xs"> <span class="h6">Menu</span> <i class="icon-Align-Right icon--pillar icon--sm"></i> </div> </nav> <div class="main-container transition--fade"><div class="wpb-content-wrapper"><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/6325-1-TWA-Web-page-hero-images-Content-marketing.jpg" class="vc_row wpb_row vc_row-fluid hidden-sm hidden-xs vc_custom_1698441468261 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/6325-1-TWA-Web-page-hero-images-Content-marketing.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h1 class="text-center">Exciting, engaging content that works</h1> <p class="lead text-center">Drive sales and build your brand with a data-driven content strategy</p> </div> </div> </div></div></div></div></div></section><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/6325-1-TWA-Web-page-hero-images-Content-marketing.jpg" class="vc_row wpb_row vc_row-fluid hero visible-sm visible-xs vc_custom_1698441480148 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/6325-1-TWA-Web-page-hero-images-Content-marketing.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h1 class="text-center">Exciting, engaging content that works</h1> <p class="lead text-center">Drive sales and build your brand with a data-driven content strategy</p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1590642903896 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1588079461436 vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-6 col-md-7"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="lead">Click-bait is dead. Your customers want to read, see and hear genuinely interesting and useful content.</p> <p>We help you to create engaging, meaningful content that reflects your brand, using data to build a solid marketing strategy to drive it forward. Let’s create something great.</p> <p>Content marketing involves creating, distributing, sharing, and publishing content to reach, educate and convert your customers. The umbrella of content covers a range of media, including blogs, articles, video, radio and podcasts. Importantly, in content marketing, content creation is underpinned with a strategic goal – building brand awareness, for example. Content marketing is often contrasted with harder outbound marketing strategies, as it usually has a more holistic, longer term goal, like creating a brand community or educating prospects.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-6 col-md-offset-1 col-md-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space visible-lg" style="height: 1.5em"><span class="vc_empty_space_inner"></span></div><div class="vc_empty_space visible-sm" style="height: 3em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element bg--primary box-angle-left text-white" > <div class="wpb_wrapper"> <p class="h3">“Content is king, but distribution is queen. And she wears the pants.”</p> <p><cite>Jonathan Perelman, Buzzfeed</cite></p> </div> </div> <div class="vc_empty_space visible-lg" style="height: 3em"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1590642893079 vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="boxed bg--white boxed--lg wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-8 col-md-offset-2 col-sm-offset-0"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element text-center-mob" > <div class="wpb_wrapper"> <h3 class="text-center">The importance of content marketing</h3> <p>Whether via text, video or email, people now consume more content than ever before. With 72% of marketers saying that a good content strategy is a major key to their success*, understanding how to use content effectively is important for every business.</p> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid hide-shadow"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Idea-3 color--primary"></i> <h3>Educate</h3> </p> <div class="feature feature-1 text-left">Educating customers in a non-salesy way builds long-term brand health and loyalty</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Affiliate color--primary"></i> <h3>Engage</h3> </p> <div class="feature feature-1 text-left">Good content engages customers and forms positive associations</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Brain color--primary"></i> <h3>Build long-term brand health</h3> </p> <div class="feature feature-1 text-left">Consistent, high quality content helps you to create a memorable, trustworthy brand</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Conference color--primary"></i> <h3>Gain insights</h3> </p> <div class="feature feature-1 text-left">Great content deserves an audience. We use data to craft a robust strategy to make sure your content gets seen</div> <p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space flex-box cards-with-angle purple-angle vc_custom_1654481927887"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Our work</h2> <p class="text-center lead">Take a look at some of our content marketing work.</p> </div> </div> <div class="slider slider--controlsoutside" data-arrows="false" data-paging="true" data-items="3"> <ul class="slides"> <li> <a href="https://www.thewalk.au/our-work/driving-growth-for-an-established-australian-digital-development-agency/"> <div class="card card-3"> <div class="card__image"> <img fetchpriority="high" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-1024x576.jpg 1024w, https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-300x169.jpg 300w, https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-768x432.jpg 768w, https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3-1536x864.jpg 1536w, https://www.thewalk.au/media/6366-TWA-Folio-Butterfly-body-3.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Driving growth for an established Australian digital development agency</h5></div> <span>Butterfly came to The Walk to grow its website design and development business, choosing to partner with our team due to its proven success generating leads, and our strong focus on ROI.</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/owning-a-niche-to-accelerate-growth/"> <div class="card card-3"> <div class="card__image"> <img decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-300x169.jpg 300w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-768x432.jpg 768w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6400-BusinessHub-folio-hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Owning a niche to accelerate growth</h5></div> <span>When BusinessHub approached us to help grow their business, we knew we had to show their audience just how easy and powerful it can be to identify and solve these hidden challenges with the right MYOB customisation partner.</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/brand-awareness-that-changes-perceptions/"> <div class="card card-3"> <div class="card__image"> <img decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-300x169.jpg 300w, https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-768x432.jpg 768w, https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6325-TWA-Case_Study-Lenovo-Global_Data_Centered-Imagery-1920x1080-Small-Hero.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Brand awareness that changes perceptions</h5></div> <span>When the APJ marketing team needed support with a digital campaign to raise awareness in Japan – a heavily competitor dominated market – they came to The Walk to make an impact.</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/sharing-customer-stories-to-showcase-the-power-of-the-aws-cloud/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_results-background-1024x576.jpeg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_results-background-1024x576.jpeg 1024w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_results-background-300x169.jpeg 300w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_results-background-768x432.jpeg 768w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_results-background-1536x864.jpeg 1536w, https://www.thewalk.au/media/6108-AWS-SMB-Case-Study_results-background.jpeg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Sharing customer stories to showcase the power of the AWS Cloud</h5></div> <span>Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. To help SMBs understand that it's a versatile environment that's not just for the bigger players, AWS wanted to demonstrate the possibilities presented by…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero-1024x576.jpeg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero-1024x576.jpeg 1024w, https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero-300x169.jpeg 300w, https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero-768x432.jpeg 768w, https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero-1536x864.jpeg 1536w, https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero.jpeg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>How storytelling can turn great customers into even greater brand ambassadors</h5></div> <span>AWS realised that they needed to do more to connect with their audience and demonstrate what opportunities awaited them in the cloud. They approached the Walk to help them inspire their audience with stories of the innovation that’s…</span>  </div> </div> </a> </li><li> <a href="https://www.thewalk.au/our-work/supporting-communities-developing-fans/"> <div class="card card-3"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-hero-1920x1080px-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-hero-1920x1080px-1024x576.jpg 1024w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-hero-1920x1080px-300x169.jpg 300w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-hero-1920x1080px-768x432.jpg 768w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-hero-1920x1080px-1536x864.jpg 1536w, https://www.thewalk.au/media/5604-H1-inbound-Marketing-AWS-dev-hero-1920x1080px.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>Supporting communities, developing fans</h5></div> <span>With the passionate AWS community becoming increasingly active, we were tasked with capturing the stories within the community and turning that into assets AWS could take to market to further drive community engagement.</span>  </div> </div> </a> </li> </ul> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="text-center"><a class="btn btn--primary" href="/our-work/">View more work</a></p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space vc_custom_1654494742356"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Who we have worked with:</h2> </div> </div> <div class="pillars-1"> <div class="slider" data-items="6" data-timing="3000"> <ul class="slides client-slides"> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-life-saving-victoria.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-ldb-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-ldb-300x141.png 300w, https://www.thewalk.au/media/logo-ldb.png 320w" sizes="auto, (max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/logo-rylock-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/logo-rylock-300x141.png 300w, https://www.thewalk.au/media/logo-rylock.png 320w" sizes="auto, (max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="161" src="https://www.thewalk.au/media/CofCI-logo-300x161.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/CofCI-logo-300x161.png 300w, https://www.thewalk.au/media/CofCI-logo-1024x550.png 1024w, https://www.thewalk.au/media/CofCI-logo-768x412.png 768w, https://www.thewalk.au/media/CofCI-logo-1536x825.png 1536w, https://www.thewalk.au/media/CofCI-logo.png 1920w" sizes="auto, (max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-faith-insurance.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-fronditha-care.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/client-logo-esssuper-300x141.png" class="attachment-medium size-medium wp-post-image" alt="" srcset="https://www.thewalk.au/media/client-logo-esssuper-300x141.png 300w, https://www.thewalk.au/media/client-logo-esssuper.png 320w" sizes="auto, (max-width: 300px) 100vw, 300px" /></li> <li> <img loading="lazy" decoding="async" width="300" height="141" src="https://www.thewalk.au/media/instantscripts-logo-300x141-1.png" class="attachment-medium size-medium wp-post-image" alt="" /></li> </ul> </div> </div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid equal-height-column mobine-top-small-space vc_custom_1612491137260"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-10 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 style="text-align: center;">What we’re good at</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom-wwga flex-box"><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Compass-4 color--primary"></i> <h3>Strategy</h3> </p> <div class="feature feature-1 text-left">We work with you to understand your audience and goals. We use this data to build a powerful strategy, shaping what we create and where to publish it</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Atom color--primary"></i> <h3>Production</h3> </p> <div class="feature feature-1 text-left">Our talented team of designers, writers, directors and producers work together to create something exceptional<br class="visible-lg visible-md" /><br class="visible-lg visible-md" /></div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Arrow-Shuffle color--primary"></i> <h3>Distribution</h3> </p> <div class="feature feature-1 text-left">We help promote your content across various channels, understanding the differences between platforms</div> <p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="stats-1"> <div class="feature feature-1 text-center boxed boxed--lg"> <i class="icon--pillar icon--lg icon-Idea-2 color--primary"></i> <h3>Insights</h3> </p> <div class="feature feature-1 text-left">By gathering campaign data, we can demonstrate ROI and performance. Insights also help to refine and inform future strategies</div> <p> </div> </div> </div></div></div></div></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe z-2 vc_custom_1588036355382"><div class="container"><div class="row"><div class="bottom-LTR col-secondary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/5903_Content_background_1920x1080px-1.jpg" class="vc_row wpb_row vc_row-fluid equal-height-column dark vc_custom_1592189134214 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/5903_Content_background_1920x1080px-1.jpg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1588079838720"><div class="wpb_column column_container col-sm-10 col-sm-offset-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element text-white" > <div class="wpb_wrapper"> <h2 class="text-white" style="text-align: center;">The four ingredients of an effective content marketing strategy</h2> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-heights-custom flex-box vc_custom_1599183455751 vc_row-o-equal-height vc_row-flex"><div class="wpb_column column_container col-sm-3 col-xs-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">1</div> <h4 style="text-align: center;">A great idea</h4> <p>Amazing ideas marry relevance with insight. A great content marketing campaign is grounded in relevance to the audience, and delivers knowledge they may not have had before.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3 col-sm-offset-0 col-xs-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">2</div> <h4 style="text-align: center;">Creating something beautiful</h4> <p>Static text isn’t going to cut it. Engaging visual content is a core part of a successful strategy. Whether it’s through images, video or infographics, it has to deliver information in a compelling way that people want to engage with.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3 col-sm-offset-0 col-xs-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">3</div> <h4 style="text-align: center;">Effective distribution</h4> <p>Pouring your heart and soul into crafting content is pointless unless people see it. This is where distribution comes in. From website blogs and social platforms to events, television and radio, opportunities for your content are everywhere. A solid distribution strategy involves reaching out to relevant stakeholders and getting your work out there.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3 col-sm-offset-0 col-xs-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element boxed boxed--sm bg--white boxed-border-r-10 col--grey margin-bottom-30" > <div class="wpb_wrapper"> <div class="circle--number bg--tertiary text-white margin-0-auto" style="margin-bottom: 1em;">4</div> <h4 style="text-align: center;">Gathering data</h4> <p>The data from your campaign tells you how it performed, which informs the ROI and whether it was successful or not. Moreover, data helps you to run an even better campaign next time.</p> </div> </div> </div></div></div></div><div class="vc_empty_space" style="height: 6em"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></section><section id="stripe" class="vc_row wpb_row vc_row-fluid stripe z-2 vc_custom_1590973973292"><div class="container"><div class="row"><div class="top-RTL col-tertiary wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section id="offer" class="vc_row wpb_row vc_row-fluid bg--tertiary"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 2em"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Get in touch with one of our content marketing specialists now and we’ll guide you down the right path.</h2> <p class="lead">At The Walk, we “walk the talk”. From strategy to production, distribution, and insights to maximise ROI, The Walk has you covered.</p> <p>Rest assured, we won’t spam you or pass your details onto others! Read our <a href="/privacy-policy/">Privacy Policy</a> here.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_79' ><form method='post' enctype='multipart/form-data' id='gform_79' action='/services/content-marketing/' data-formid='79' novalidate> <div class='gform-body gform_body'><ul id='gform_fields_79' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_79_1" class="gfield gfield--type-text icon_name gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_79_1" ><label class='gfield_label gform-field-label' for='input_79_1'>First 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class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="258" height="364" src="https://www.thewalk.au/media/5604-MPG-Nurture-email-image-Content-marketing-that-works-258x364px.png" class="vc_single_image-img attachment-large" alt="" title="5604-MPG-Nurture-email-image-Content-marketing-that-works-258x364px" srcset="https://www.thewalk.au/media/5604-MPG-Nurture-email-image-Content-marketing-that-works-258x364px.png 258w, https://www.thewalk.au/media/5604-MPG-Nurture-email-image-Content-marketing-that-works-258x364px-213x300.png 213w" sizes="auto, (max-width: 258px) 100vw, 258px" /></div> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Looking for a content breakthrough?</h2> <p>Check out our content marketing guide to help you start getting results.</p> <p class="lead"><a class="btn btn--primary btn-sm" href="/content-marketing-guide/"><span class="btn__text">Download free ebook</span></a></p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid mobine-top-small-space flex-box cards-with-angle purple-angle perspectives vc_custom_1654471586224"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 class="text-center">Latest perspectives</h2> <p class="text-center lead">Take a look at some of our content marketing related articles</p> </div> </div> <div class="row"> <div class="masonry masonry-blog"> <div class="masonry__container masonry--animate blog-load-more"> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/more-than-words-turning-browsers-into-believers/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6491-Thought-leadership-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6491-Thought-leadership-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6491-Thought-leadership-hero-300x169.jpg 300w, https://www.thewalk.au/media/6491-Thought-leadership-hero-768x432.jpg 768w, https://www.thewalk.au/media/6491-Thought-leadership-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6491-Thought-leadership-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Insights Perspectives </h6> <div class="card__title"> <h5>More than words: Turning browsers into believers</h5> <span>Let’s say we could walk into the world of digital marketing. This digital bazaar is teeming with noisy crowds – a chaotic mass of people searching for services, products or information. The cacophony swells as vendors compete to be…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">Jo Edwards • </span> <span>April 22, 2024</span> </div> </div> </div> </a> </div> <div class="col-md-4 col-sm-6 masonry__item"> <a href="https://www.thewalk.au/perspectives/top-4-marketing-trends-to-leverage-in-2024-and-why-quality-is-timeless/"> <div class="card card-4"> <div class="card__image"> <img loading="lazy" decoding="async" width="1024" height="576" src="https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1024x576.jpg 1024w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-300x169.jpg 300w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-768x432.jpg 768w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero-1536x864.jpg 1536w, https://www.thewalk.au/media/6438-2-marketing-trends-article-hero.jpg 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed boxed--sm bg--white"> <h6>Articles Perspectives </h6> <div class="card__title"> <h5>Top 4 marketing trends to leverage in 2024, and why quality is timeless</h5> <span>In the fast-paced world of marketing, staying ahead of the curve is essential for success. Adapting to the ever-evolving landscape of consumer behaviour and technology is not just a choice; it’s a necessity. 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In a study of more than 395,000 people and 2,000 brands around the globe, Havas Media reported on the current cultural landscape that has impacted consumer behaviours.…</span> </div> <hr> <div class="card__lower"> <span>by</span> <span class="h6">The Walk Agency • </span> <span>October 25, 2021</span> </div> </div> </div> </a> </div> </div> </div> <p style="text-align: center;"><a class="btn btn--primary" href="/perspectives/"><span class="btn__text">More Perspectives</span></a></p> </div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p><small>* <a href="https://www.hubspot.com/marketing-statistics" target="_blank" rel="noopener noreferrer">Content marketing statistics</a></small></p> </div> </div> </div></div></div></div></div></section> </div><footer class="bg--dark footer-4" id="footer"> <div class="container"> <div class="row"> <div class="col-md-3 col-sm-6"><div id="text-2" class="widget widget_text sidebar__element"><h6 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We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>