CINXE.COM

<!doctype html> <html lang="en-AU"> <head> <meta charset="UTF-8"> <script type="text/javascript"> /* <![CDATA[ */ var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded",o):document.addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook("filter",o,n,r,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,n){gform.removeHook("action",o,n)},removeFilter:function(o,n,r){gform.removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t]),"action"==n?t.apply(null,r):r[0]=t.apply(null,r)})),"filter"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}}); /* ]]> */ </script> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <link rel="pingback" href="https://www.thewalk.au/xmlrpc.php" />  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KPCZZ42');</script>  <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>Digital marketing guide - The Walk - Integrated Marketing & Communications Agency</title> <meta name="description" content="Everyone is fighting for people’s attention online. The difference between good and bad digital marketing is how well it’s targeted, and whether it’s creative enough to spark inspiration in people’s minds. You need to make sure your digital marketing is working as effectively as possible, and so we’d like to share some tips and guidance on how to make sure your digital marketing is firing on all cylinders." /> <link rel="canonical" href="https://www.thewalk.au/digital-marketing-guide/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="Digital marketing guide - The Walk - Integrated Marketing & Communications Agency" /> <meta property="og:description" content="Everyone is fighting for people’s attention online. The difference between good and bad digital marketing is how well it’s targeted, and whether it’s creative enough to spark inspiration in people’s minds. You need to make sure your digital marketing is working as effectively as possible, and so we’d like to share some tips and guidance on how to make sure your digital marketing is firing on all cylinders." /> <meta property="og:url" content="https://www.thewalk.au/digital-marketing-guide/" /> <meta property="og:site_name" content="The Walk Agency" /> <meta property="article:publisher" content="https://www.facebook.com/thewalkagency" /> <meta property="article:modified_time" content="2024-08-26T00:56:15+00:00" /> <meta property="og:image" content="https://www.thewalk.au/media/6366-6-TWA-Digital-Marketing-Guide-mockup-cover.jpg" /> <meta property="og:image:width" content="768" /> <meta property="og:image:height" content="432" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@thewalkagency" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="5 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.thewalk.au/digital-marketing-guide/","url":"https://www.thewalk.au/digital-marketing-guide/","name":"Digital marketing guide - The Walk - Integrated Marketing & Communications Agency","isPartOf":{"@id":"https://www.thewalk.au/#website"},"primaryImageOfPage":{"@id":"https://www.thewalk.au/digital-marketing-guide/#primaryimage"},"image":{"@id":"https://www.thewalk.au/digital-marketing-guide/#primaryimage"},"thumbnailUrl":"https://www.thewalk.au/media/6366-6-TWA-Digital-Marketing-Guide-mockup-cover.jpg","datePublished":"2022-12-20T01:41:09+00:00","dateModified":"2024-08-26T00:56:15+00:00","description":"Everyone is fighting for people’s attention online. The difference between good and bad digital marketing is how well it’s targeted, and whether it’s creative enough to spark inspiration in people’s minds. You need to make sure your digital marketing is working as effectively as possible, and so we’d like to share some tips and guidance on how to make sure your digital marketing is firing on all cylinders.","breadcrumb":{"@id":"https://www.thewalk.au/digital-marketing-guide/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https://www.thewalk.au/digital-marketing-guide/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https://www.thewalk.au/digital-marketing-guide/#primaryimage","url":"https://www.thewalk.au/media/6366-6-TWA-Digital-Marketing-Guide-mockup-cover.jpg","contentUrl":"https://www.thewalk.au/media/6366-6-TWA-Digital-Marketing-Guide-mockup-cover.jpg","width":768,"height":432},{"@type":"BreadcrumbList","@id":"https://www.thewalk.au/digital-marketing-guide/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.thewalk.au/"},{"@type":"ListItem","position":2,"name":"Digital marketing guide"}]},{"@type":"WebSite","@id":"https://www.thewalk.au/#website","url":"https://www.thewalk.au/","name":"The Walk","description":"Return on imagination","publisher":{"@id":"https://www.thewalk.au/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.thewalk.au/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https://www.thewalk.au/#organization","name":"The Walk Agency","url":"https://www.thewalk.au/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https://www.thewalk.au/#/schema/logo/image/","url":"https://www.thewalk.au/media/the-walk-logo@2x-1.png","contentUrl":"https://www.thewalk.au/media/the-walk-logo@2x-1.png","width":400,"height":176,"caption":"The Walk Agency"},"image":{"@id":"https://www.thewalk.au/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/thewalkagency","https://x.com/thewalkagency","https://www.linkedin.com/company/the-walk"]}]}</script>  <link rel="alternate" type="application/rss+xml" title="The Walk Agency » Feed" href="https://www.thewalk.au/feed/" /> <link rel="alternate" type="application/rss+xml" title="The Walk Agency » Comments Feed" href="https://www.thewalk.au/comments/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.thewalk.au\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.thewalk.au/wp-includes/css/dist/block-library/style.min.css?ver=6.6.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <style id='if-so-public-dummy-inline-css' type='text/css'> .lds-dual-ring { display: inline-block; width: 16px; height: 16px; } .lds-dual-ring:after { content: " "; display: block; width: 16px; height: 16px; margin: 0px; border-radius: 50%; border: 3px solid #000; border-color: #000 transparent #000 transparent; animation: lds-dual-ring 1.2s linear infinite; } @keyframes lds-dual-ring { 0% { transform: rotate(0deg); } 100% { transform: rotate(360deg); } } /*loader 2*/ .ifso-logo-loader { font-size: 20px; width: 64px; font-family: sans-serif; position: relative; height: auto; font-weight: 800; } .ifso-logo-loader:before { content: ''; position: absolute; left: 30%; top: 36%; width: 14px; height: 22px; clip-path: polygon(100% 50%, 0 0, 0 100%); background: #fd5b56; animation: spinAndMoveArrow 2s infinite; height: 9px; width: 7px; } .ifso-logo-loader:after { content: "If So"; word-spacing: 12px; } @keyframes spinAndMoveArrow { 40% { transform: rotate(360deg); } 60% { transform: translateX(-5px); } 80% { transform: translateX(5px); } 100% { transform: translateX(0); } } /*Loader 3 - default content*/ .ifso-default-content-loader{ display:inline-block; } </style> <link rel='stylesheet' id='wp-ulike-css' href='https://www.thewalk.au/wp-content/plugins/wp-ulike/assets/css/wp-ulike.min.css?ver=4.7.5' type='text/css' media='all' /> <link rel='stylesheet' id='wp-ulike-custom-css' href='https://www.thewalk.au/media/wp-ulike/custom.css?ver=4.7.5' type='text/css' media='all' /> <link rel='stylesheet' id='js_composer_front-css' href='https://www.thewalk.au/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=7.1' type='text/css' media='all' /> <link rel='stylesheet' id='gforms_reset_css-css' href='https://www.thewalk.au/wp-content/plugins/gravityforms/legacy/css/formreset.min.css?ver=2.8.18' type='text/css' media='all' /> <link rel='stylesheet' id='gforms_formsmain_css-css' href='https://www.thewalk.au/wp-content/plugins/gravityforms/legacy/css/formsmain.min.css?ver=2.8.18' type='text/css' media='all' /> <link rel='stylesheet' id='gforms_ready_class_css-css' href='https://www.thewalk.au/wp-content/plugins/gravityforms/legacy/css/readyclass.min.css?ver=2.8.18' type='text/css' media='all' /> <link rel='stylesheet' id='gforms_browsers_css-css' href='https://www.thewalk.au/wp-content/plugins/gravityforms/legacy/css/browsers.min.css?ver=2.8.18' type='text/css' media='all' /> <link rel='stylesheet' id='bootstrap-css' href='https://www.thewalk.au/wp-content/themes/walk/style/css/bootstrap.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='font-awesome-css' href='https://www.thewalk.au/wp-content/themes/walk-child/style/css/font-awesome.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='ebor-fonts-css' href='https://www.thewalk.au/wp-content/themes/walk-child/style/css/icons.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='ebor-plugins-css' href='https://www.thewalk.au/wp-content/themes/walk/style/css/plugins.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='ebor-theme-styles-css' href='https://www.thewalk.au/media/wp-less/walk/style/css/theme-39dca4d1e4.css' type='text/css' media='all' /> <link rel='stylesheet' id='ebor-style-css' href='https://www.thewalk.au/wp-content/themes/walk-child/style.css?ver=6.5.61' type='text/css' media='all' /> <style id='ebor-style-inline-css' type='text/css'> @media all and (min-width: 992px){ .nav-float-right { float: right; } .nav-module:last-child { padding-right: 30px; } } </style> <link rel='stylesheet' id='extra-styles-css' href='https://www.thewalk.au/wp-content/themes/walk-child/style/css/extra-styles.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='landing-styles-css' href='https://www.thewalk.au/wp-content/themes/walk-child/style/css/landing-style.css?ver=6.6.1' type='text/css' media='all' /> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" id="if-so-js-before"> /* <![CDATA[ */ var nonce = "d3b04be189";//compat var ifso_nonce = "d3b04be189"; var ajaxurl = "https://www.thewalk.au/wp-admin/admin-ajax.php"; var ifso_page_url = window.location.href; var isAnalyticsOn = true; var isPageVisitedOn = 0; var isVisitCountEnabled = 1; var referrer_for_pageload = document.referrer; var ifso_attrs_for_ajax = ["ga4","the_content"]; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/if-so/public/js/if-so-public.js?ver=1.9.2.2" id="if-so-js"></script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/js/jquery.json.min.js?ver=2.8.18" id="gform_json-js"></script> <script type="text/javascript" id="gform_gravityforms-js-extra"> /* <![CDATA[ */ var gf_global = {"gf_currency_config":{"name":"Australian Dollar","symbol_left":"$","symbol_right":"","symbol_padding":" ","thousand_separator":",","decimal_separator":".","decimals":2,"code":"AUD"},"base_url":"https:\/\/www.thewalk.au\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.thewalk.au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg","version_hash":"9db1f54109732862a554792aeb02705c","strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}}; var gf_global = {"gf_currency_config":{"name":"Australian Dollar","symbol_left":"$","symbol_right":"","symbol_padding":" ","thousand_separator":",","decimal_separator":".","decimals":2,"code":"AUD"},"base_url":"https:\/\/www.thewalk.au\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.thewalk.au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg","version_hash":"9db1f54109732862a554792aeb02705c","strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}}; var gform_i18n = {"datepicker":{"days":{"monday":"Mo","tuesday":"Tu","wednesday":"We","thursday":"Th","friday":"Fr","saturday":"Sa","sunday":"Su"},"months":{"january":"January","february":"February","march":"March","april":"April","may":"May","june":"June","july":"July","august":"August","september":"September","october":"October","november":"November","december":"December"},"firstDay":1,"iconText":"Select date"}}; var gf_legacy_multi = {"80":"1","81":"1"}; var gform_gravityforms = {"strings":{"invalid_file_extension":"This type of file is not allowed. Must be one of the following:","delete_file":"Delete this file","in_progress":"in progress","file_exceeds_limit":"File exceeds size limit","illegal_extension":"This type of file is not allowed.","max_reached":"Maximum number of files reached","unknown_error":"There was a problem while saving the file on the server","currently_uploading":"Please wait for the uploading to complete","cancel":"Cancel","cancel_upload":"Cancel this upload","cancelled":"Cancelled"},"vars":{"images_url":"https:\/\/www.thewalk.au\/wp-content\/plugins\/gravityforms\/images"}}; /* ]]> */ </script> <script type="text/javascript" id="gform_gravityforms-js-before"> /* <![CDATA[ */ /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/js/gravityforms.min.js?ver=2.8.18" id="gform_gravityforms-js"></script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/assets/js/dist/utils.min.js?ver=50c7bea9c2320e16728e44ae9fde5f26" id="gform_gravityforms_utils-js"></script> <script></script><link rel="https://api.w.org/" href="https://www.thewalk.au/wp-json/" /><link rel="alternate" title="JSON" type="application/json" href="https://www.thewalk.au/wp-json/wp/v2/pages/9999" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.thewalk.au/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.thewalk.au/?p=9999' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.thewalk.au/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.thewalk.au%2Fdigital-marketing-guide%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.thewalk.au/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.thewalk.au%2Fdigital-marketing-guide%2F&format=xml" />   <link rel="icon" href="https://www.thewalk.au/media/cropped-favicon-32x32.gif" sizes="32x32" /> <link rel="icon" href="https://www.thewalk.au/media/cropped-favicon-192x192.gif" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.thewalk.au/media/cropped-favicon-180x180.gif" /> <meta name="msapplication-TileImage" content="https://www.thewalk.au/media/cropped-favicon-270x270.gif" /> <style type="text/css" data-type="vc_custom-css">#dmg-hero:before { background-image: url(/wp-content/themes/walk-child/images/6325-walk-pattern.png), linear-gradient(88deg, #852882 0%, #89d0f4 100%); } .col-sm-1 .icon--pillar.icon--lg { font-size:4em; } body.page-digital-marketing-guide .feature-3 .feature__right { display:none; } @media(max-width:767px) { .ss3-integrated-marketing-guide.vc_custom_1607495645401, .ss3-integrated-marketing-guide.vc_custom_1607496862647 { margin-left: 15px !important; margin-right: 15px !important; } }</style><style type="text/css" data-type="vc_shortcodes-custom-css">.vc_custom_1724633532808{padding-top: 70px !important;padding-bottom: 30px !important;}.vc_custom_1605143990696{padding-top: 100px !important;padding-bottom: 0px !important;}.vc_custom_1589871750808{padding-top: 0px !important;padding-bottom: 0px !important;}.vc_custom_1607495645401{margin-right: 120px !important;margin-left: 120px !important;padding-top: 10px !important;padding-right: 10px !important;padding-bottom: 10px !important;padding-left: 10px !important;}.vc_custom_1589871750808{padding-top: 0px !important;padding-bottom: 0px !important;}.vc_custom_1589873276429{padding-top: 80px !important;padding-bottom: 60px !important;background-color: #852883 !important;}.vc_custom_1589871750808{padding-top: 0px !important;padding-bottom: 0px !important;}.vc_custom_1671425464745{padding-top: 50px !important;padding-bottom: 30px !important;}.vc_custom_1607658573997{padding-top: 0px !important;padding-bottom: 0px !important;}.vc_custom_1589871750808{padding-top: 0px !important;padding-bottom: 0px !important;}.vc_custom_1607496862647{margin-right: 120px !important;margin-left: 120px !important;padding-top: 20px !important;padding-right: 20px !important;padding-bottom: 20px !important;padding-left: 20px !important;}.vc_custom_1589871750808{padding-top: 0px !important;padding-bottom: 0px !important;}.vc_custom_1607658676616{padding-top: 0px !important;padding-bottom: 0px !important;}.vc_custom_1589871750808{padding-top: 0px !important;padding-bottom: 0px !important;}.vc_custom_1671424184283{padding-right: 0px !important;}.vc_custom_1671424109189{padding-left: 0px !important;}.vc_custom_1605144001000{padding-bottom: 0px !important;}.vc_custom_1604620313209{padding-top: 20px !important;}.vc_custom_1605660058829{padding-bottom: 0px !important;padding-left: 20px !important;}.vc_custom_1605770433978{padding-top: 0px !important;padding-bottom: 0px !important;}.vc_custom_1671425545580{padding-top: 30px !important;}</style><noscript><style> .wpb_animate_when_almost_visible { opacity: 1; }</style></noscript>      <script> var ajax_url = "https://www.thewalk.au/wp-admin/admin-ajax.php"; </script> </head> <body class="page-template-default page page-id-9999 page-digital-marketing-guide parent-9999 scroll-assist no-page-loader wpb-js-composer js-comp-ver-7.1 vc_responsive">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KPCZZ42" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <a href="#" id="top"></a> <div class="pillar-loader"></div> <div class="modal-container search-modal" data-modal-id="search-form"> <div class="modal-content bg-white imagebg" data-width="100%" data-height="100%"> <div class="pos-vertical-center clearfix"> <div class="col-md-6 col-md-offset-3 col-sm-8 col-sm-offset-2 text-center"> <form class="search-form" method="get" id="searchform" action="https://www.thewalk.au/"> <div class="input-with-icon"> <i class="icon-Magnifi-Glass2"></i> <input type="text" id="s2" class="mb0" name="s" placeholder="I am looking for" /> </div> </form> </div> </div> </div> </div> <nav class="transition--fade"> <div class="utility-bar bg--secondary"> <div class="nav-module left"> <span class="type--fine-print"><span title="Integrated marketing agency in Australia, Asia Pacific & USA">Australia, Asia Pacific & USA</span></span> </div> <div class="nav-module left"> <span class="type--fine-print"><a href="tel:+61399730204" class="tel">+61 3 9973 0204</a></span> </div> <div class="nav-module right hidden-xs"> <ul class="social-list"> <li> <a href="https://www.linkedin.com/company/the-walk" target="_blank"> <i class="socicon-linkedin"></i> </a> </li><li> <a href="https://www.instagram.com/thewalkagency/" target="_blank"> <i class="socicon-instagram"></i> </a> </li> <li><a href="/discovery/" class="btn btn--sm brief-btn" role="button" aria-pressed="true" style=" "><span class="btn__text__menu" style="">Get started</span></a></li> </ul> </div> </div> <div class="nav-bar" data-fixed-at="200"> <div class="nav-inner"> <div class="nav-module logo-module left"> <a href="https://www.thewalk.au/"> <img class="logo logo-dark" alt="logo" src="https://www.thewalk.au/media/the-walk-logo@2x-1.png" /> <img class="logo logo-light" alt="logo" src="" /> </a> </div> <div class="nav-float-right"> <div class="nav-module menu-module left"> <ul id="menu-walk-header-navigation" class="menu"><li id="menu-item-8834" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8834"><a target="_parent" href="/">Home</a></li> <li id="menu-item-8169" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-8169 dropdown"><a target="_parent" href="https://www.thewalk.au/about/">About</a> <ul role="menu" class=" subnav"> <li id="menu-item-8170" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8170"><a target="_parent" href="https://www.thewalk.au/about/">Meet The Walk</a></li> <li id="menu-item-9268" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9268"><a target="_parent" href="/our-work/">Our work</a></li> <li id="menu-item-7476" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7476"><a target="_parent" href="https://www.thewalk.au/about/how-we-work/">How we work</a></li> <li id="menu-item-5543" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5543"><a target="_parent" href="https://www.thewalk.au/about/our-partners/">Our partners</a></li> <li id="menu-item-5645" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5645"><a target="_parent" href="https://www.thewalk.au/about/our-capabilities/">Our capabilities</a></li> <li id="menu-item-2463" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2463"><a target="_parent" href="https://www.thewalk.au/about/careers/">Careers</a></li> <li id="menu-item-5879" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5879"><a target="_parent" href="https://www.thewalk.au/about/modern-day-marketing-resources/">Resources</a></li> </ul> </li> <li id="menu-item-1882" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1882 dropdown"><a target="_parent" href="/services/">Services</a> <ul role="menu" class=" subnav"> <p><div data-vc-full-width="false" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid"><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_wp_custommenu wpb_content_element"><div class="widget widget_nav_menu"><div class="menu-services-menu-1-container"><ul id="menu-services-menu-1" class="menu"><li id="menu-item-9519" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9519"><a target="_parent" href="https://www.thewalk.au/services/b2b-marketing/">B2B marketing</a></li> <li id="menu-item-9520" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9520"><a target="_parent" href="https://www.thewalk.au/services/brand-and-marketing-strategy/">Brand and marketing strategy</a></li> <li id="menu-item-9521" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9521"><a target="_parent" href="https://www.thewalk.au/services/content-marketing/">Content marketing</a></li> <li id="menu-item-9522" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9522"><a target="_parent" href="https://www.thewalk.au/services/creative-marketing/">Creative marketing</a></li> <li id="menu-item-9523" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9523"><a target="_parent" href="https://www.thewalk.au/services/digital-marketing/">Digital marketing</a></li> <li id="menu-item-9524" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9524"><a target="_parent" href="https://www.thewalk.au/services/email-marketing/">Email marketing</a></li> <li id="menu-item-9628" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9628"><a target="_parent" href="https://www.thewalk.au/services/insights-reporting/">Insights & reporting</a></li> </ul></div></div></div></div></div></div><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_wp_custommenu wpb_content_element"><div class="widget widget_nav_menu"><div class="menu-services-menu-2-container"><ul id="menu-services-menu-2" class="menu"><li id="menu-item-9527" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9527"><a target="_parent" href="https://www.thewalk.au/services/integrated-marketing/">Integrated marketing</a></li> <li id="menu-item-9526" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9526"><a target="_parent" href="https://www.thewalk.au/services/insourcing/">Insourcing</a></li> <li id="menu-item-9528" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9528"><a target="_parent" href="https://www.thewalk.au/services/marketing-automation/">Marketing automation</a></li> <li id="menu-item-9529" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9529"><a target="_parent" href="https://www.thewalk.au/services/social-media-marketing/">Social media</a></li> <li id="menu-item-10916" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10916"><a target="_parent" href="https://www.thewalk.au/services/strategic-consulting/">Strategic consulting</a></li> <li id="menu-item-9530" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9530"><a target="_parent" href="https://www.thewalk.au/services/video-marketing/">Video marketing</a></li> <li id="menu-item-9627" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9627"><a target="_parent" href="https://www.thewalk.au/services/web-design-ux/">Web design & UX</a></li> </ul></div></div></div></div></div></div></div></p> </ul> </li> <li id="menu-item-1881" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1881 dropdown"><a target="_parent" href="/industries/">Industries</a> <ul role="menu" class=" subnav"> <li id="menu-item-9491" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9491"><a target="_parent" href="https://www.thewalk.au/services/b2b-marketing/">B2B marketing</a></li> <li id="menu-item-9817" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9817"><a target="_parent" href="https://www.thewalk.au/industries/education-marketing/">Education marketing</a></li> <li id="menu-item-9266" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9266"><a target="_parent" href="https://www.thewalk.au/industries/enterprise-marketing/">Enterprise marketing</a></li> <li id="menu-item-9267" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9267"><a target="_parent" href="https://www.thewalk.au/industries/financial-services-marketing/">Financial services marketing</a></li> <li id="menu-item-9489" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9489"><a target="_parent" href="https://www.thewalk.au/industries/healthcare-marketing/">Healthcare marketing</a></li> <li id="menu-item-10107" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10107"><a target="_parent" href="https://www.thewalk.au/industries/not-for-profit-marketing/">Not-for-profit marketing</a></li> <li id="menu-item-9263" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9263"><a target="_parent" href="https://www.thewalk.au/industries/software-as-a-service-marketing/">SaaS marketing</a></li> <li id="menu-item-9691" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9691"><a target="_parent" href="https://www.thewalk.au/industries/startup-marketing/">Startup marketing</a></li> <li id="menu-item-9264" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9264"><a target="_parent" href="https://www.thewalk.au/industries/b2b-technology-marketing/">Tech marketing</a></li> </ul> </li> <li id="menu-item-1877" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1877"><a target="_parent" href="https://www.thewalk.au/perspectives/">Perspectives</a></li> <li id="menu-item-1892" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1892"><a target="_parent" href="https://www.thewalk.au/contact/">Contact</a></li> </ul> </div> <div class="nav-module right"> <a href="#" class="nav-function modal-trigger" data-modal-id="search-form"> <i class="interface-search icon icon--sm"></i> <span>Search</span> </a> </div> </div> </div> </div> <div class="nav-mobile-toggle visible-sm visible-xs"> <span class="h6">Menu</span> <i class="icon-Align-Right icon--pillar icon--sm"></i> </div> </nav> <div class="main-container transition--fade"><div class="wpb-content-wrapper"><section id="dmg-hero" data-overlay="5" class="vc_row wpb_row vc_row-fluid darker vc_custom_1724633532808 vc_row-has-fill vc_row-o-content-middle vc_row-flex imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="" /> </div> <div class="container"><div class="row"><div class="darkest-col wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner vc_custom_1671424184283"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_left"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img fetchpriority="high" decoding="async" width="1200" height="1367" src="https://www.thewalk.au/media/6366-6-Digital-marketing-eBook-cover.png" class="vc_single_image-img attachment-full" alt="" title="6366-6-Digital-marketing-eBook-cover" srcset="https://www.thewalk.au/media/6366-6-Digital-marketing-eBook-cover.png 1200w, https://www.thewalk.au/media/6366-6-Digital-marketing-eBook-cover-263x300.png 263w, https://www.thewalk.au/media/6366-6-Digital-marketing-eBook-cover-899x1024.png 899w, https://www.thewalk.au/media/6366-6-Digital-marketing-eBook-cover-768x875.png 768w" sizes="(max-width: 1200px) 100vw, 1200px" /></div> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner vc_custom_1671424109189"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 30px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element lead" > <div class="wpb_wrapper"> <h3 style="color: #f26522;"><strong>FREE GUIDE</strong></h3> <h1 class="h2">Harness the power of digital marketing to grow your business</h1> </div> </div> </div></div></div><div class="header-form light-icons wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class='gf_browser_chrome gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_80' ><form method='post' enctype='multipart/form-data' id='gform_80' action='/digital-marketing-guide/' data-formid='80' novalidate> <div class='gform-body gform_body'><ul id='gform_fields_80' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_80_1" class="gfield gfield--type-text icon_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_80_1" ><label class='gfield_label gform-field-label' for='input_80_1'>First name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_80_1' type='text' value='' class='medium' placeholder='First name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_80_9" class="gfield gfield--type-text gfield--width-full icon_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_80_9" ><label class='gfield_label gform-field-label' for='input_80_9'>Last name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_80_9' type='text' value='' class='medium' placeholder='Last name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_80_2" class="gfield gfield--type-email icon_email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_80_2" ><label class='gfield_label gform-field-label' for='input_80_2'>Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_80_2' type='email' value='' class='medium' placeholder='Your email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_80_3" class="gfield gfield--type-phone icon_phone field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_80_3" ><label class='gfield_label gform-field-label' for='input_80_3'>Phone</label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_80_3' type='tel' value='' class='medium' placeholder='Your number' aria-invalid="false" /></div></li><li id="field_80_5" class="gfield gfield--type-checkbox gfield--type-choice field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_80_5" ><label class='gfield_label gform-field-label screen-reader-text gfield_label_before_complex' ></label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_80_5'><li class='gchoice gchoice_80_5_1'> <input class='gfield-choice-input' name='input_5.1' type='checkbox' value='Subscribe to receive our latest news & perspectives' id='choice_80_5_1' /> <label for='choice_80_5_1' id='label_80_5_1' class='gform-field-label gform-field-label--type-inline'>Subscribe to receive our latest news & perspectives</label> </li></ul></div></li><li id="field_80_6" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_80_6" ><div class='ginput_container ginput_container_text'><input name='input_6' id='input_80_6' type='hidden' class='gform_hidden' aria-invalid="false" value='https://www.thewalk.au/digital-marketing-guide/' /></div></li><li id="field_80_7" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_80_7" ><div class='ginput_container ginput_container_text'><input name='input_7' id='input_80_7' type='hidden' class='gform_hidden' aria-invalid="false" value='185.220.101.11' /></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_80' class='gform_button button' value='Download free eBook' onclick='if(window["gf_submitting_80"]){return false;} if( !jQuery("#gform_80")[0].checkValidity || jQuery("#gform_80")[0].checkValidity()){window["gf_submitting_80"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_80"]){return false;} if( !jQuery("#gform_80")[0].checkValidity || jQuery("#gform_80")[0].checkValidity()){window["gf_submitting_80"]=true;} jQuery("#gform_80").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_80' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='80' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_80' value='WyJbXSIsImY2YjI5OWI3MzIxOTgwZTgxZjZhZjk3Yjk3ZTc4ZDc4Il0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_80' id='gform_target_page_number_80' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_80' id='gform_source_page_number_80' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;" class="akismet-fields-container" data-prefix="ak_"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="108"/><script>document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div><script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() {gformInitSpinner( 80, 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7', true );jQuery('#gform_ajax_frame_80').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_80');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_80').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_80').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_80').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_80').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_80').val();gformInitSpinner( 80, 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7', true );jQuery(document).trigger('gform_page_loaded', [80, current_page]);window['gf_submitting_80'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_80').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [80]);window['gf_submitting_80'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_80').text());}else{jQuery('#gform_80').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "80", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_80" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_80"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_80" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [80, current_page] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 80, currentPage: current_page } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); /* ]]> */ </script> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1605143990696 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column"><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner vc_custom_1605144001000"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="lead">Everyone is fighting for people’s attention online. The difference between good and bad digital marketing is how well it’s targeted, and whether it’s creative enough to spark inspiration in people’s minds.</p> <p>Whether you’re a seasoned marketing professional or a beginner moving over from traditional marketing channels, digital marketing now comprises a large chunk of many businesses’ marketing budgets. Why? It’s now the preferred medium to establish business growth. You need to make sure your digital marketing is working as effectively as possible, and so we’d like to share some tips and guidance on how to make sure your digital marketing is firing on all cylinders.</p> <p>This comprehensive 21-page guide will show you the ropes, while also providing expert tips for those who already have a handle on the basics. There’s something for everyone!</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element bg--primary box-angle-left text-white" > <div class="wpb_wrapper"> <h3><strong>81% of B2C customers and 94% of B2B customers conduct online searches before purchasing a product or service…</strong></h3> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1589871750808 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid bg--white ss3-integrated-marketing-guide vc_custom_1607495645401 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_row-o-content-middle vc_row-flex"><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="668" height="597" src="https://www.thewalk.au/media/6366-6-TWA-Digital-Marketing-Guide-mockup-spread.png" class="vc_single_image-img attachment-full" alt="" title="6366-6-TWA-Digital-Marketing-Guide-mockup-spread" srcset="https://www.thewalk.au/media/6366-6-TWA-Digital-Marketing-Guide-mockup-spread.png 668w, https://www.thewalk.au/media/6366-6-TWA-Digital-Marketing-Guide-mockup-spread-300x268.png 300w" sizes="(max-width: 668px) 100vw, 668px" /></div> </figure> </div> </div></div></div><div class="wpb_column column_container col-sm-7 col-xs-12"><div class="vc_column-inner vc_custom_1604620313209"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <blockquote style="color: #767676;"><p> <strong>“Marketing is increasingly complicated and the opportunities to make mistakes in the digital space are everywhere. Learn how to avoid wasting time and money, find your fans, and grow your business with our free guide.”</strong> </p></blockquote> <p><i data-stringify-type="italic">– Nick Cantor, Co-founder and Digital Director</i></p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1589871750808 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 100px"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1589873276429 vc_row-has-fill vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 style="color: #f26522; text-align: center;"><span style="color: #ffffff;">Here’s what you’ll learn in our free digital marketing guide</span></h2> <p class="lead"><span style="color: #ffffff;">Our digital marketing guide has step-by-step instructions on how to engage the world of digital marketing, so no matter what your skill level is, you can understand what’s required in this increasingly complex medium.</span></p> </div> </div> <div id="what-will-you-gain" class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column text-center-mobile"><div class="icon-center-mobile wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-3 standard"> <div class="feature__left"> <i class="icon--pillar icon-Network color--primary"></i> </div> <div class="feature__right"> <h3></h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5><span style="color: #ffffff;">Select the right digital channels for your brand</span></h5> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="icon-center-mobile wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-3 standard"> <div class="feature__left"> <i class="icon--pillar icon-Boom color--primary"></i> </div> <div class="feature__right"> <h3></h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5><span style="color: #ffffff;">Produce high-quality creative that inspires, excites, and puts your brand top of mind</span></h5> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column text-center-mobile"><div class="icon-center-mobile wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-3 standard"> <div class="feature__left"> <i class="icon--pillar icon-Full-Screen2 color--primary"></i> </div> <div class="feature__right"> <h3></h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5><span style="color: #ffffff;">Establish goals designed to boost your business’s bottom line</span></h5> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="icon-center-mobile wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-3 standard"> <div class="feature__left"> <i class="icon--pillar icon-Arrow-Merge color--primary"></i> </div> <div class="feature__right"> <h3></h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5><span style="color: #ffffff;">Develop realistic projections aligned with your goals, timeline, and budget</span></h5> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column text-center-mobile"><div class="icon-center-mobile wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-3 standard"> <div class="feature__left"> <i class="icon--pillar icon-Archery-2 color--primary"></i> </div> <div class="feature__right"> <h3></h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5><span style="color: #ffffff;">Define target audiences and how to engage them</span></h5> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="icon-center-mobile wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-3 standard"> <div class="feature__left"> <i class="icon--pillar icon-Bar-Chart3 color--primary"></i> </div> <div class="feature__right"> <h3></h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5><span style="color: #ffffff;">Analyse results and update your projections based on real-world data</span></h5> </div> </div> </div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid equal-height-column text-center-mobile"><div class="icon-center-mobile wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-3 standard"> <div class="feature__left"> <i class="icon--pillar icon-Arrow-Around color--primary"></i> </div> <div class="feature__right"> <h3></h3> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5><span style="color: #ffffff;">Engage and nurture your prospects down the marketing funnel</span></h5> </div> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1589871750808 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1671425464745"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2 style="text-align: center;"><strong>What will you gain?</strong></h2> <p class="lead" style="text-align: center;">The digital marketing guide has all the information you need, whether you’re just beginning your digital marketing journey, or you’re looking to optimise an existing campaign.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid text-center-mobile vc_custom_1607658573997"><div class="container"><div class="row"><div class="icon-mobile-text-right wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Conference"></i> <h4></h4> </div> </div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3><strong>Business owners and marketing managers</strong></h3> <p>You may already partake in digital marketing, but in this ever-evolving field where goal posts are constantly shifting and one-size-fits-all solutions are impractical, the Digital Marketing Guide provides a thorough analysis empowering you to reignite your marketing journey from a more knowledgeable perspective.</p> </div> </div> </div></div></div><div class="icon-mobile-text-right wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Archery-2"></i> <h4></h4> </div> </div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3><strong>Experienced marketing professionals</strong></h3> <p>The pro tips in our guide help you take your digital marketing to the next level. By going deep and learning specifics and the finer details around each of digital marketing’s pillar components, you can rest assured you’re optimising your marketing budget for maximum ROI.</p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1589871750808 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid bg--white ss3-integrated-marketing-guide vc_custom_1607496862647 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid vc_row-o-equal-height vc_row-o-content-middle vc_row-flex"><div class="wpb_column column_container col-sm-1"><div class="vc_column-inner vc_custom_1605660058829"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-6 col-xs-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space mobile-none" style="height: 64px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2>Sign up to our Perspective Series</h2> <p>For those who would like to receive more insights into digital marketing, content marketing, integrated marketing and more, please feel free to sign up to our newsletter. Here we share from decades of experience to further guide your business towards success.</p> <p>Don’t worry, we promise not to spam you.</p> <p><a class="btn btn--primary btn-sm inner-link" href="#form"><span class="btn__text">Sign up below</span></a></p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_single_image wpb_content_element vc_align_center vc_custom_1605770433978"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="1920" height="1920" src="https://www.thewalk.au/media/6060_Email_Phone_mockup.jpg" class="vc_single_image-img attachment-full" alt="" title="Full screen smartphone mockup design" srcset="https://www.thewalk.au/media/6060_Email_Phone_mockup.jpg 1920w, https://www.thewalk.au/media/6060_Email_Phone_mockup-300x300.jpg 300w, https://www.thewalk.au/media/6060_Email_Phone_mockup-1024x1024.jpg 1024w, https://www.thewalk.au/media/6060_Email_Phone_mockup-150x150.jpg 150w, https://www.thewalk.au/media/6060_Email_Phone_mockup-768x768.jpg 768w, https://www.thewalk.au/media/6060_Email_Phone_mockup-1536x1536.jpg 1536w, https://www.thewalk.au/media/6060_Email_Phone_mockup-60x60.jpg 60w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> </figure> </div> </div></div></div></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1589871750808 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 100px"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid text-center-mobile vc_custom_1607658676616"><div class="container"><div class="row"><div class="icon-mobile-text-right wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Two-FingersDrag2"></i> <h4></h4> </div> </div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3><strong>Is this really free?</strong></h3> <p>There’s no free lunch, and not many things in life are given for free. We’re proud to offer our guide for free and with no strings attached. We are happy to help, and if you need our support further down the road, you can get in touch.</p> </div> </div> </div></div></div><div class="icon-mobile-text-right wpb_column column_container col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="feature feature-1 text-center"> <i class="icon--pillar color--primary icon--lg icon-Envelope"></i> <h4></h4> </div> </div></div></div><div class="wpb_column column_container col-sm-5"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h3><strong>Why do I need to fill out the <br class="hidden-xs" />information requested?</strong></h3> <p>We’ll send your Digital Marketing Guide eBook to the email provided so you can access your copy whenever you like.</p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1589871750808 vc_row-o-content-middle vc_row-flex"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 100px"><span class="vc_empty_space_inner"></span></div></div></div></div></div></div></section><section id="form" class="vc_row wpb_row vc_row-fluid bg--tertiary"><div class="container"><div class="row"><div class="box wpb_column column_container col-sm-8 col-sm-offset-2 col-xs-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 64px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element vc_custom_1671425545580" > <div class="wpb_wrapper"> <h2 class="text-center" style="text-align: center;"><span style="color: #ffffff;">Download your digital </span><br class="hidden-xs" /><span style="color: #ffffff;">marketing guide today</span></h2> <p class="lead" style="text-align: center;"><span style="color: #ffffff;">Enter your details into the form below and we’ll send you the downloadable guide via email.</span></p> <p style="text-align: center;"><span style="color: #ffffff;">Rest assured, we won’t spam you or pass your details onto others! Read our <a style="color: #ffffff;" href="/privacy-policy/" target="_blank" rel="noopener noreferrer">Privacy Policy</a> here.</span></p> </div> </div> <div class='gf_browser_chrome gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_81' ><form method='post' enctype='multipart/form-data' id='gform_81' action='/digital-marketing-guide/' data-formid='81' novalidate> <div class='gform-body gform_body'><ul id='gform_fields_81' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_81_1" class="gfield gfield--type-text icon_name gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_81_1" ><label class='gfield_label gform-field-label' for='input_81_1'>First name<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_1' id='input_81_1' type='text' value='' class='medium' placeholder='First name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_81_9" class="gfield gfield--type-text gfield--width-full icon_name gf_right_half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_81_9" ><label class='gfield_label gform-field-label' for='input_81_9'>Last name</label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_81_9' type='text' value='' class='medium' placeholder='Last name' aria-invalid="false" /> </div></li><li id="field_81_2" class="gfield gfield--type-email icon_email gf_left_half gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_81_2" ><label class='gfield_label gform-field-label' for='input_81_2'>Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_email'> <input name='input_2' id='input_81_2' type='email' value='' class='medium' placeholder='Your email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_81_3" class="gfield gfield--type-phone icon_phone gf_right_half field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_81_3" ><label class='gfield_label gform-field-label' for='input_81_3'>Phone</label><div class='ginput_container ginput_container_phone'><input name='input_3' id='input_81_3' type='tel' value='' class='medium' placeholder='Your number' aria-invalid="false" /></div></li><li id="field_81_4" class="gfield gfield--type-textarea field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_81_4" ><label class='gfield_label gform-field-label' for='input_81_4'>Tell us how we can help</label><div class='ginput_container ginput_container_textarea'><textarea name='input_4' id='input_81_4' class='textarea medium' placeholder='Is there anything you would like to tell us?' aria-invalid="false" rows='10' cols='50'></textarea></div></li><li id="field_81_5" class="gfield gfield--type-checkbox gfield--type-choice field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible" data-js-reload="field_81_5" ><label class='gfield_label gform-field-label gfield_label_before_complex' >Perspectives check</label><div class='ginput_container ginput_container_checkbox'><ul class='gfield_checkbox' id='input_81_5'><li class='gchoice gchoice_81_5_1'> <input class='gfield-choice-input' name='input_5.1' type='checkbox' value='Subscribe to receive our latest news & perspectives' id='choice_81_5_1' /> <label for='choice_81_5_1' id='label_81_5_1' class='gform-field-label gform-field-label--type-inline'>Subscribe to receive our latest news & perspectives</label> </li></ul></div></li><li id="field_81_6" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_81_6" ><div class='ginput_container ginput_container_text'><input name='input_6' id='input_81_6' type='hidden' class='gform_hidden' aria-invalid="false" value='https://www.thewalk.au/digital-marketing-guide/' /></div></li><li id="field_81_7" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_81_7" ><div class='ginput_container ginput_container_text'><input name='input_7' id='input_81_7' type='hidden' class='gform_hidden' aria-invalid="false" value='185.220.101.11' /></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_81' class='gform_button button' value='Download free eBook' onclick='if(window["gf_submitting_81"]){return false;} if( !jQuery("#gform_81")[0].checkValidity || jQuery("#gform_81")[0].checkValidity()){window["gf_submitting_81"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_81"]){return false;} if( !jQuery("#gform_81")[0].checkValidity || jQuery("#gform_81")[0].checkValidity()){window["gf_submitting_81"]=true;} jQuery("#gform_81").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_81' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='81' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_81' value='WyJbXSIsImY2YjI5OWI3MzIxOTgwZTgxZjZhZjk3Yjk3ZTc4ZDc4Il0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_81' id='gform_target_page_number_81' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_81' id='gform_source_page_number_81' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;" class="akismet-fields-container" data-prefix="ak_"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_2" name="ak_js" value="227"/><script>document.getElementById( "ak_js_2" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div><script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() {gformInitSpinner( 81, 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7', true );jQuery('#gform_ajax_frame_81').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_81');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_81').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_81').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_81').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_81').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_81').val();gformInitSpinner( 81, 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7', true );jQuery(document).trigger('gform_page_loaded', [81, current_page]);window['gf_submitting_81'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_81').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [81]);window['gf_submitting_81'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_81').text());}else{jQuery('#gform_81').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "81", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_81" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_81"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_81" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [81, current_page] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 81, currentPage: current_page } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); /* ]]> */ </script> </div></div></div></div></div></section> </div><footer class="bg--dark footer-4" id="footer"> <div class="container"> <div class="row"> <div class="col-md-3 col-sm-6"><div id="text-2" class="widget widget_text sidebar__element"><h6 class="widget-title">Phone:</h6> <div class="textwidget"><p><strong>Melbourne</strong><br /> <a title="Call us in Melbourne" href="tel:+61399730204">+61 (0) 3 9973 0204</a><br /> <strong><a style="text-decoration: none;" title="Sunshine Coast marketing agency" href="/sunshine-coast-marketing-agency/">Sunshine Coast</a></strong><br /> <a title="Call us on the Sunshine Coast" href="tel:+61731068850">+61 (0) 7 3106 8850</a></p> <p></p> <p><a class="btn btn--primary" href="/contact/"><span class="btn__text">Say g’day</span></a></p> </div> </div><div id="text-4" class="widget widget_text sidebar__element"><h6 class="widget-title">Get in touch:</h6> <div class="textwidget"><p><span title="Collingwood marketing agency">2/166 Wellington Street,<br /> Collingwood, VIC Australia 3066</span></p> <p><a class="btn btn--primary" href="/contact/"><span class="btn__text">Say g'day</span></a></p> </div> </div></div><div class="col-md-3 col-sm-6"><div id="block-2" class="widget widget_block sidebar__element"><h6 class="widget-title">About:</h6> <p><a href="/about/">Meet The Walk</a><br> <a href="/our-work/">Our work</a><br> <a href="/about/how-we-work/">How we work</a><br> <a href="/services/">Integrated marketing services</a></p> <h6 class="widget-title">Industries:</h6> <p><a href="/services/b2b-marketing/">B2B marketing</a><br> <a href="/industries/education-marketing/">Education marketing</a><br><a href="/industries/enterprise-marketing/">Enterprise marketing</a><br><a href="/industries/financial-services-marketing/">Financial services</a><br> <a href="/industries/healthcare-marketing/">Healthcare marketing</a><br> <a href="/industries/not-for-profit-marketing/">Not-for-profit marketing</a><br> <a href="/industries/software-as-a-service-marketing/">SaaS marketing</a><br> <a href="/industries/startup-marketing/">Startup marketing</a><br> <a href="/industries/b2b-technology-marketing/">Tech marketing</a></p></div></div><div class="col-md-3 col-sm-6"><div id="text-5" class="widget widget_text sidebar__element"><h6 class="widget-title">Stay in touch:</h6> <div class="textwidget"><p><a href="https://www.linkedin.com/company/the-walk" target="_blank" rel="noopener"><i class="socicon-linkedin"></i> LinkedIn</a><br> <a href="https://www.instagram.com/thewalkagency/" target="_blank" rel="noopener"><i class="socicon-instagram"></i> Instagram</a> <h6 class="widget-title">Free guides:</h6> <p><a href="/integrated-marketing-guide/">Integrated marketing guide</a><br> <a href="/digital-marketing-guide/">Digital marketing guide</a><br> <a href="/how-to-write-the-ultimate-marketing-plan/">Marketing plan guide</a><br> <a href="/content-marketing-guide/">Content marketing guide</a><br> <a href="/about/modern-day-marketing-resources/">More resources »</a></p> <h6 class="widget-title">Offers:</h6> <p><a href="/take-the-roi-challenge/">Take the ROI challenge</a><br /> <a href="/startup-marketing-packages/">Startup marketing packages</a></p></div> </div></div><div class="col-md-3 col-sm-6"><div id="text-3" class="widget widget_text sidebar__element"><h6 class="widget-title">Subscribe to Perspectives:</h6> <div class="textwidget"><p>Receive the latest insights & perspectives once a month, opt-out any time.</p> <div class='gf_browser_chrome gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_1' ><form method='post' enctype='multipart/form-data' id='gform_1' action='/digital-marketing-guide/' data-formid='1' novalidate> <div class='gform-body gform_body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_1_7" class="gfield gfield--type-text gfield--width-full icon_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_1_7" ><label class='gfield_label gform-field-label' for='input_1_7'>First name...<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_1_7' type='text' value='' class='medium' placeholder='First name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_1_8" class="gfield gfield--type-text gfield--width-full icon_name field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_1_8" ><label class='gfield_label gform-field-label' for='input_1_8'>Last name...</label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_1_8' type='text' value='' class='medium' placeholder='Last name' aria-invalid="false" /> </div></li><li id="field_1_2" class="gfield gfield--type-text icon_email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_1_2" ><label class='gfield_label gform-field-label' for='input_1_2'>Your Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_1_2' type='text' value='' class='medium' placeholder='Your Email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_1_5" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_1_5" ><div class='ginput_container ginput_container_text'><input name='input_5' id='input_1_5' type='hidden' class='gform_hidden' aria-invalid="false" value='https://www.thewalk.au/digital-marketing-guide/' /></div></li><li id="field_1_3" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_1_3" ><div class='ginput_container ginput_container_text'><input name='input_3' id='input_1_3' type='hidden' class='gform_hidden' aria-invalid="false" value='185.220.101.11' /></div></li><li id="field_1_9" class="gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_1_9" ><div class='ginput_container ginput_container_text'><input name='input_9' id='input_1_9' type='hidden' class='gform_hidden' aria-invalid="false" value='Yes' /></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_1' class='gform_button button' value='Subscribe' onclick='if(window["gf_submitting_1"]){return false;} if( !jQuery("#gform_1")[0].checkValidity || jQuery("#gform_1")[0].checkValidity()){window["gf_submitting_1"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_1"]){return false;} if( !jQuery("#gform_1")[0].checkValidity || jQuery("#gform_1")[0].checkValidity()){window["gf_submitting_1"]=true;} jQuery("#gform_1").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='1' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_1' value='WyJbXSIsImY2YjI5OWI3MzIxOTgwZTgxZjZhZjk3Yjk3ZTc4ZDc4Il0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;" class="akismet-fields-container" data-prefix="ak_"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_3" name="ak_js" value="102"/><script>document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div><script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() {gformInitSpinner( 1, 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7', true );jQuery('#gform_ajax_frame_1').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7', true );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "1", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, current_page] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: current_page } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); /* ]]> */ </script> </div> </div></div><div class="clear"></div></div> <div class="row"> <div class="col-sm-12"> <p class="acknowledgement"> <img src="https://upload.wikimedia.org/wikipedia/commons/thumb/f/f0/Australian_Aboriginal_Flag_%28Pantone%29.svg/1200px-Australian_Aboriginal_Flag_%28Pantone%29.svg.png" alt="Australian Aboriginal Flag (Pantone).svg" width="45"><br> We are proud to live and work on Wurundjeri land in the Kulin Nation, and on Sunshine Coast Country, home of the Kabi Kabi peoples and the Jinibara peoples.<br /><br />The Walk Agency acknowledges the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of our nation and the Traditional Custodians of the lands where we live, learn and work. We pay our respects to the past, present and future Elders of this nation.</p> </div> </div> </div> <div class="footer__lower"> <div class="container"> <div class="row"> <div class="col-sm-6 text-center-xs"> <span class="type--fine-print"> © The Walk Agency 2024 | <a href="/privacy-policy/">Privacy Policy</a> | <span title="Integrated marketing agency in Australia, Asia Pacific & USA">Australia, Asia Pacific & USA</span> </span> </div> <div class="col-sm-6 text-right text-center-xs"> <a href="#top" class="inner-link top-link"> <i class="interface-up-open-big"></i> </a> </div> </div> </div> </div> </footer></div> <div id="cookie_directive_container" class="container nav--fixed" style="display: none;"> <nav class="navbar navbar-default"> <div class="container"> <div class="navbar-inner navbar-content-center" id="cookie_accept"> <a href="#" class="pull-right"><div class="modal-close modal-close-cross"></div></a> <p class="text-muted credit"><small>By using our website you are consenting to our use of cookies in accordance with our <a href="/privacy-policy/">cookie policy</a>.</small></p> </div> </div> </nav> </div> <script> /* gform.addFilter('gform_file_upload_markup', function (html, file, up, strings, imagesUrl) { var formId = up.settings.multipart_params.form_id, fieldId = up.settings.multipart_params.field_id; html = "<div id='o_1e9n6uo1k1h4d1me1njc1a9s1rbia' class='ginput_preview'>" + "<img class='gform_delete' " + "src='" + 'https://www.thewalk.au/wp-content/themes/walk-child' + "/images/delete-white.png' " + "onclick='gformDeleteUploadedFile(" + formId + "," + fieldId + ", this);' " + "onkeypress='gformDeleteUploadedFile(" + formId + "," + fieldId + ", this);' " + "alt='" + strings.delete_file + "' title='" + strings.delete_file + "' />" + "<strong>" + file.name + "</strong>" +"</div>"; return html; }); */ </script> <script type="text/html" id="wpb-modifications"> window.wpbCustomElement = 1; </script> <script type="text/javascript"> (function(d,s,i,r) { if (d.getElementById(i)){return;} var n=d.createElement(s),e=d.getElementsByTagName(s)[0]; n.id=i;n.src='//js.hs-analytics.net/analytics/'+(Math.ceil(new Date()/r)*r)+'/5923143.js'; e.parentNode.insertBefore(n, e); })(document,"script","hs-analytics",300000); </script>  <script type="text/javascript" id="wp_ulike-js-extra"> /* <![CDATA[ */ var wp_ulike_params = {"ajax_url":"https:\/\/www.thewalk.au\/wp-admin\/admin-ajax.php","notifications":"1"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/wp-ulike/assets/js/wp-ulike.min.js?ver=4.7.5" id="wp_ulike-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/dist/dom-ready.min.js?ver=f77871ff7694fffea381" id="wp-dom-ready-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" id="wp-a11y-js-translations"> /* <![CDATA[ */ ( function( domain, translations ) { var localeData = translations.locale_data[ domain ] || translations.locale_data.messages; localeData[""].domain = domain; wp.i18n.setLocaleData( localeData, domain ); } )( "default", {"translation-revision-date":"2024-07-11 10:53:33+0000","generator":"GlotPress\/4.0.1","domain":"messages","locale_data":{"messages":{"":{"domain":"messages","plural-forms":"nplurals=2; plural=n != 1;","lang":"en_AU"},"Notifications":["Notifications"]}},"comment":{"reference":"wp-includes\/js\/dist\/a11y.js"}} ); /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/dist/a11y.min.js?ver=d90eebea464f6c09bfd5" id="wp-a11y-js"></script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/js/placeholders.jquery.min.js?ver=2.8.18" id="gform_placeholder-js"></script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/assets/js/dist/vendor-theme.min.js?ver=54e7080aa7a02c83aa61fae430b9d869" id="gform_gravityforms_theme_vendors-js"></script> <script type="text/javascript" id="gform_gravityforms_theme-js-extra"> /* <![CDATA[ */ var gform_theme_config = {"common":{"form":{"honeypot":{"version_hash":"9db1f54109732862a554792aeb02705c"}}},"hmr_dev":"","public_path":"https:\/\/www.thewalk.au\/wp-content\/plugins\/gravityforms\/assets\/js\/dist\/"}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/assets/js/dist/scripts-theme.min.js?ver=bab19fd84843dabc070e73326d787910" id="gform_gravityforms_theme-js"></script> <script type="text/javascript" id="wp-ajax-response-js-extra"> /* <![CDATA[ */ var wpAjax = {"noPerm":"Sorry, you are not allowed to do that.","broken":"Something went wrong."}; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/wp-ajax-response.min.js?ver=6.6.1" id="wp-ajax-response-js"></script> <script type="text/javascript" id="gforms_google_analytics_frontend-js-before"> /* <![CDATA[ */ var gforms_google_analytics_frontend_strings = {"ajaxurl":"https:\/\/www.thewalk.au\/wp-admin\/admin-ajax.php","nonce":"afd9675f57","logging_enabled":false,"logging_nonce":"af0cfe9d43","ua_tracker":""}; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/gravityformsgoogleanalytics/js/google-analytics.min.js?ver=2.3.0" id="gforms_google_analytics_frontend-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk/style/js/parallax.js?ver=6.6.1" id="ebor-parallax-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk/style/js/plugins.js?ver=6.6.1" id="ebor-plugins-js"></script> <script type="text/javascript" id="ebor-scripts-js-extra"> /* <![CDATA[ */ var wp_data = {"slider_animation":"slide"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk/style/js/scripts.js?ver=6.6.1" id="ebor-scripts-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk-child/style/js/scripts.js?ver=6.6.1" id="twascripts-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk-child/style/js/myloadmore.js?ver=6.6.1" id="load-more-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=7.1" id="wpb_composer_front_js-js"></script> <script defer type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/akismet/_inc/akismet-frontend.js?ver=1720965944" id="akismet-frontend-js"></script> <script></script><script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 80) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() {jQuery(document).trigger("gform_pre_post_render", [{ formId: "80", currentPage: "1", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_80" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_80"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_80" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [80, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 80, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 81) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() {jQuery(document).trigger("gform_pre_post_render", [{ formId: "81", currentPage: "1", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_81" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_81"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_81" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [81, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 81, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 1) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() {jQuery(document).trigger("gform_pre_post_render", [{ formId: "1", currentPage: "1", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#99edf8f5f2d9edf1fceef8f5f2b7f8ec"><span class="__cf_email__" data-cfemail="1763767b7c57637f7260767b7c397662">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#3743565b5c77435f5240565b5c195642"><span class="__cf_email__" data-cfemail="1662777a7d56627e7361777a7d387763">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div>    <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>