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href="/community-and-programs?utm_source=menu-dropdown" native>Community & programs</a><a href="https://support.substack.com/hc/en-us/?utm_source=menu-dropdown" target="_blank" rel="noopener" native>Help center</a><a href="https://substack.com/brand?utm_source=menu-dropdown" target="_blank" rel="noopener" native>Brand assets</a></div></div></div><section class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-padding-20 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-mobile-alignItems-flex-start pc-reset _hero_wws84_1 _hero--green_wws84_9 _isDark_wws84_18"><div style="max-width:1156px;" class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-32 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _heroInnerRow_wws84_21"><div style="flex-basis:620px;" class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-reset _heroText_wws84_15"><h1 class="pencraft pc-reset _color-bg-light_h3mln_187 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445">Grow your publication on Substack</h1><div style="max-width:500px;" class="pencraft pc-reset _color-bg-light_h3mln_187 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">With recommendations, referrals, and a powerful growth network, Substack writers and creators spend less time on marketing and more time on their craft.</div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-12 pc-reset"><button tabindex="0" type="button" data-href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=growth" class="pencraft pc-reset pencraft _buttonBase_bxx6e_1 _button_bxx6e_1 _buttonOld_bxx6e_51 _buttonOldColors_bxx6e_70 _priority_primary_bxx6e_71 _size_lg_bxx6e_174 _fill_filled_bxx6e_432 pc-justifyContent-center">Start your Substack</button></div></div><img src="https://substackcdn.com/image/fetch/w_1042,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fhero.png" style="flex-basis:504px;" class="_heroImg_wws84_24"/></div></section><div class="pencraft pc-display-flex pc-flexDirection-column pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-56 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset _border-bottom-detail_v5lqv_31 _networkSection_18v9x_14"><img src="https://substackcdn.com/image/fetch/w_440,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fnetwork.png" class="_networkSectionImage_18v9x_30"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingLeft-24 pc-paddingRight-24 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-primary_h3mln_166 _font-marketing_h3mln_131 _weight-regular_h3mln_142 _reset_h3mln_1 _networkSectionIntro_18v9x_19">The Substack Network drives 25% of paid subscriptions across the platform.</div><div class="pencraft pc-reset _color-primary_h3mln_166 _line-height-36_h3mln_95 _font-marketing_h3mln_131 _weight-regular_h3mln_142 _reset_h3mln_1 _networkSectionValueProp_18v9x_24">There are millions of readers with email addresses and credit card information already in the Substack system, making them 3x more likely to pay for a subscription to your publication. That means you get readers and money for free just by publishing on Substack.</div></div></div></div><section class><div class="_innerContainer_1g40x_9 _innerContainer--wide_1g40x_17"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-mobile-gap-80 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445 _heading_1g40x_21 _headingWide_1g40x_25">Substack’s most powerful feature is growth</h2><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-0 pc-mobile-gap-80 pc-reset _benefitsSectionInner_hci15_10"><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _benefit_hci15_1"><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fbenefitpencil.jpeg" class="_image_hci15_5"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset _text_hci15_22"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading2_h3mln_450">Recommendations</h2><h4 class="pencraft pc-reset _size-30_h3mln_67 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingSubtitle_h3mln_475">Simple cross-promotion for publishers</h4></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480 _benefit_18v9x_10"><a href="https://on.substack.com/p/recommendations-update" target="_blank" rel="noopener">Recommendations</a> is our human-powered system that helps creators suggest other creators to their readers via the subscribe flow, on their homepages, and in automated emails. Substack writers have called this feature “game changing” and industry analysts have called it an “<a href="https://simonowens.substack.com/p/substack-found-its-unfair-advantage" target="_blank" rel="noopener">unfair advantage.</a>”</div></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _benefit_hci15_1"><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fbenefitcoffee.png" class="_image_hci15_5"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset _text_hci15_22"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading2_h3mln_450">Guest posts, mentions,<br/> and cross-posts</h2><h4 class="pencraft pc-reset _size-30_h3mln_67 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingSubtitle_h3mln_475">Tools for cross-pollination between creators</h4></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480 _benefit_18v9x_10">Substack offers tools that make it easy for creators to collaborate and lift each other up through sharing each other’s work: <a href="https://support.substack.com/hc/en-us/articles/10522003894932-How-can-I-share-another-publication-s-post-with-my-subscribers-" target="_blank" rel="noopener">Cross-posting</a>, <a href="https://on.substack.com/p/new-ways-recommend-discover#%C2%A7introducing-guest-posts" target="_blank" rel="noopener">guest posts</a>, <a href="https://support.substack.com/hc/en-us/articles/10949110171668" target="_blank" rel="noopener">mentions</a>, and <a href="https://on.substack.com/p/new-ways-recommend-discover#%C2%A7introducing-publication-and-post-embeds" target="_blank" rel="noopener">publication and post embeds.</a></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-20 pc-mobile-gap-24 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _benefit_hci15_1"><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fbenefitplane.png" class="_image_hci15_5"/><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset _text_hci15_22"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading2_h3mln_450">Referrals</h2><h4 class="pencraft pc-reset _size-30_h3mln_67 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingSubtitle_h3mln_475">Empower superfans to grow your publication</h4></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480 _benefit_18v9x_10">Substack's referral tools — <a href="https://on.substack.com/p/subscriber-referrals" target="_blank" rel="noopener">Subscriber Referrals</a> and <a href="https://on.substack.com/p/product-news-sept22#%C2%A7gift-referrals" target="_blank" rel="noopener">Gift Referrals</a> — are custom-made for subscription publishers, allowing you to grow your audience through the quality of your work.</div></div></div><div class="pencraft pc-display-flex pc-paddingTop-64 pc-mobile-paddingTop-0 pc-justifyContent-center pc-reset"><button tabindex="0" type="button" data-href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=growth" class="pencraft pc-reset pencraft _buttonBase_bxx6e_1 _button_bxx6e_1 _buttonOld_bxx6e_51 _buttonOldColors_bxx6e_70 _priority_primary_bxx6e_71 _size_lg_bxx6e_174 _fill_filled_bxx6e_432 pc-justifyContent-center">Start a Substack</button></div></div></div></div></section><section class="_outerContainer--bg-wash_1g40x_1"><div class="_innerContainer_1g40x_9 _innerContainer--medium_1g40x_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-48 pc-justifyContent-center pc-reset _quoteSection_18v9x_1"><div class="pencraft pc-reset _color-primary_h3mln_166 _font-marketing_h3mln_131 _weight-regular_h3mln_142 _reset_h3mln_1 _quoteSectionQuote_18v9x_5">“78% of new subscribers are now coming from other Substack newsletters recommending my newsletter. And 11% of paid. Game changing feature.”</div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-reset"><h4 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading4_h3mln_460">Lenny Rachitsky, <a style="text-decoration:underline;" href="https://www.lennysnewsletter.com/" target="_blank" rel="noopener" class="pencraft pc-reset _color-substack_h3mln_184 _reset_h3mln_1">Lenny’s Newsletter</a></h4><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Over 625,000 subscribers</div></div></div></div></div></section><section class><div class="_innerContainer_1g40x_9 _innerContainer--wide_1g40x_17"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-mobile-gap-80 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445 _heading_1g40x_21 _headingWide_1g40x_25">Growth on auto-pilot</h2><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-mobile-gap-80 pc-reset _benefitsSectionInner_hci15_10"><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column-reverse pc-gap-20 pc-mobile-gap-24 pc-justifyContent-space-between pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _benefit_hci15_1 _readableWidth_hci15_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset _text_hci15_22"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading2_h3mln_450">Boost</h2></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480 _benefit_18v9x_10"><a href="https://support.substack.com/hc/en-us/articles/9674586580244-What-is-Substack-Boost-" target="_blank" rel="noopener">Substack Boost</a> is like having a secret growth team that puts Substack’s data and expertise to work without you having to lift a finger. Boost uses discounts and special offers at the right moment to maximize revenue.</div><a href="https://support.substack.com/hc/en-us/articles/9674586580244-What-is-Substack-Boost-"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-semibold_h3mln_148 _reset_h3mln_1 _marketingBody_h3mln_480">Find out more about Substack Boost</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fbenefitswitchgears.png" class="_image_hci15_5"/></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column-reverse pc-gap-20 pc-mobile-gap-24 pc-justifyContent-space-between pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _benefit_hci15_1 _readableWidth_hci15_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset _text_hci15_22"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading2_h3mln_450">The Substack app</h2></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480 _benefit_18v9x_10">The Substack <a href="https://on.substack.com/p/product-news-nov22#%C2%A7browse-discover-great-writing-on-the-web-reader" target="_blank" rel="noopener">web reader</a> and <a href="https://substack.com/app?no_redirect=true">iOS and Android apps</a> are full of interactive discovery features—from search to leaderboards to reader profiles—that make it one-tap easy for new readers to find and subscribe to your publication. More than 25% of subscriptions originate from our apps.</div></div><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fbenefitbook.png" class="_image_hci15_5"/></div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column-reverse pc-gap-20 pc-mobile-gap-24 pc-justifyContent-space-between pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _benefit_hci15_1 _readableWidth_hci15_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-24 pc-reset _text_hci15_22"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-16 pc-mobile-gap-12 pc-reset"><h2 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading2_h3mln_450">SEO</h2></div><div class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480 _benefit_18v9x_10">Publishers on Substack get a dedicated SEO team focused on making Substack publications appear higher in search rankings. Our advanced <a href="https://on.substack.com/p/substack-seo-guide" target="_blank" rel="noopener">SEO tools</a> are designed to offer customization where it counts.</div><a href="https://on.substack.com/p/substack-seo-guide"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-semibold_h3mln_148 _reset_h3mln_1 _marketingBody_h3mln_480">Read more about Substack’s best-in-class SEO powers</div><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div><img src="https://substackcdn.com/image/fetch/w_1136,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgrowth_page%2Fbenefitseo.png" class="_image_hci15_5"/></div><div 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