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class="mobile-menu-header">Explore</div><a href="https://substack.com/app?utm_source=menu-dropdown" target="_blank" rel="noopener">Substack App</a><a href="/discover?utm_source=menu-dropdown" target="_blank" rel="noopener" native>Discover</a><a href="https://on.substack.com/s/stories" target="_blank" rel="noopener">Featured</a><a href="https://www.substack.com/globe" native>Substacks around the world</a></div><div class="mobile-menu-section"><div class="mobile-menu-header">Creators</div><a href="/switch?utm_source=menu-dropdown" native>Switch to Substack</a><a href="/going-paid?utm_source=menu-dropdown" native analyticsEvent="Homepage Going Paid Link Clicked">Go paid</a><a href="/growthfeatures?utm_source=menu-dropdown" native analyticsEvent="Homepage Grow Link Clicked">Grow your audience</a><a href="/video?utm_source=menu-dropdown" analyticsEvent="Homepage Going Paid Link Clicked">For video</a><a href="/podcasts?utm_source=menu-dropdown" analyticsEvent="Homepage Going Paid Link 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native>Help center</a><a href="https://substack.com/brand?utm_source=menu-dropdown" target="_blank" rel="noopener" native>Brand assets</a></div></div></div><section class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-padding-20 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-mobile-alignItems-flex-start pc-reset _hero_wws84_1 _hero--short_wws84_4"><div style="max-width:1156px;" class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-32 pc-justifyContent-center pc-mobile-justifyContent-flex-start pc-alignItems-center pc-reset _heroInnerRow_wws84_21"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-reset _heroText_wws84_15"><h1 class="pencraft pc-reset _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445"><span translated class="pencraft pc-reset _reset_h3mln_1">Get started<br/>on Substack</span></h1><div style="max-width:380px;" class="pencraft pc-reset _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">The best time to start your Substack is today. We’re here to help you do your best work for your subscribers by connecting you to expert advice, insider tips, and a supportive community.</div><div class="pencraft pc-display-flex pc-flexDirection-row pc-mobile-flexDirection-column pc-gap-12 pc-reset"><button tabindex="0" type="button" data-href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=get_started_page" class="pencraft pc-reset pencraft _buttonBase_bxx6e_1 _button_bxx6e_1 _buttonOld_bxx6e_51 _buttonOldColors_bxx6e_70 _priority_primary_bxx6e_71 _size_lg_bxx6e_174 _fill_filled_bxx6e_432 pc-justifyContent-center">Create your Substack</button></div></div><img src="https://substackcdn.com/image/fetch/w_960,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fassets%2Fget-started-hero.gif" class="_heroImg_wws84_24"/></div></section><section class="_outerContainer--bg-wash_1g40x_1"><div class="_innerContainer_1g40x_9 _innerContainer--medium_1g40x_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445 _heading_1g40x_21">Publish the stories and ideas you want, how you want to</h2><div style="max-width:840px;" translated class="pencraft pc-reset _align-center_h3mln_13 _line-height-32_h3mln_92 _font-text_h3mln_106 _size-24_h3mln_63 _weight-regular_h3mln_142 _reset_h3mln_1">Substack gives writers flexibility to get their ideas out in writing, audio, video and more. Turn on paid subscriptions, or publish for free. You’re in control.</div><div class="pencraft pc-display-flex pc-paddingTop-32 pc-reset"><img src="https://substackcdn.com/image/fetch/w_1920,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fget_started_page%2Fpublish-the-stories.webp" class="_sectionImage_yid2v_1"/></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_v5lqv_31 _question_yid2v_17"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><h2 class="pencraft pc-reset _line-height-36_h3mln_95 _font-marketing_h3mln_131 _size-30_h3mln_67 _weight-regular_h3mln_142 _reset_h3mln_1">The fastest way to get started</h2><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_yid2v_27"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 250ms var(--animation-smoothing), opacity 250ms var(--animation-smoothing);display:block;flex-direction:column;opacity:0;clip-path:polygon(0 -100%, 100% -100%, 100% 100%, 0% 100%);"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;transition:transform 250ms var(--animation-smoothing);transform:translateY(-4px) scale(0.995);"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-paddingTop-16 pc-reset _answer_yid2v_22"><div translated class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Start a publication <a href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=get_started_page">here</a> with one of our basic themes. Then, simply <a target="__blank" rel="noopener noreferrer" href="https://support.substack.com/hc/en-us/articles/360037829931-How-do-I-import-my-mailing-list-from-another-platform-such-as-TinyLetter-or-Mailchimp-">upload your email list</a> if you have one, and publish a first post— that could be a text post, discussion thread, podcast, video, or <a target="__blank" rel="noopener noreferrer" href="https://on.substack.com/p/notes">note</a>. Just don’t forget to include a “subscribe” button.</div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-6 pc-reset"><a href="https://on.substack.com/p/types-of-posts-on-substack" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">What can you create on Substack?</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a><a href="https://on.substack.com/p/switch-newsletter" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">A guide to switch your newsletter to Substack</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_v5lqv_31 _question_yid2v_17"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><h2 class="pencraft pc-reset _line-height-36_h3mln_95 _font-marketing_h3mln_131 _size-30_h3mln_67 _weight-regular_h3mln_142 _reset_h3mln_1">Set up a subscription business</h2><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_yid2v_27"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 250ms var(--animation-smoothing), opacity 250ms var(--animation-smoothing);display:block;flex-direction:column;opacity:0;clip-path:polygon(0 -100%, 100% -100%, 100% 100%, 0% 100%);"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;transition:transform 250ms var(--animation-smoothing);transform:translateY(-4px) scale(0.995);"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-paddingTop-16 pc-reset _answer_yid2v_22"><div translated class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">It’s free to get started on Substack. If you turn on paid subscriptions, Substack will keep a 10% cut of revenues for operating costs like development and customer support. Learn how to set up your Substack to generate an income below.</div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-6 pc-reset"><a href="https://substack.com/going-paid?utm_source=menu-dropdown" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">Calculate your potential earnings from subscriptions</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a><a href="https://support.substack.com/hc/en-us/articles/4405482746132-How-do-I-set-up-my-Stripe-account-to-start-receiving-payments-" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">Setting up pricing and turning on paid subscriptions</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div></div></div></div></div></div></div></section><section class><div class="_innerContainer_1g40x_9 _innerContainer--medium_1g40x_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445 _heading_1g40x_21">Before your first post</h2><div style="max-width:840px;" translated class="pencraft pc-reset _align-center_h3mln_13 _line-height-32_h3mln_92 _font-text_h3mln_106 _size-24_h3mln_63 _weight-regular_h3mln_142 _reset_h3mln_1">Here’s how to quickly dial in your settings and set up your publication’s basics, so you can start publishing right away.</div><div class="pencraft pc-display-flex pc-paddingTop-32 pc-reset"><img src="https://substackcdn.com/image/fetch/w_1920,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fget_started_page%2Fbefore-your-first-post.webp" class="_sectionImage_yid2v_1"/></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_v5lqv_31 _question_yid2v_17"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><h2 class="pencraft pc-reset _line-height-36_h3mln_95 _font-marketing_h3mln_131 _size-30_h3mln_67 _weight-regular_h3mln_142 _reset_h3mln_1">Get clear on your value proposition</h2><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_yid2v_27"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 250ms var(--animation-smoothing), opacity 250ms var(--animation-smoothing);display:block;flex-direction:column;opacity:0;clip-path:polygon(0 -100%, 100% -100%, 100% 100%, 0% 100%);"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;transition:transform 250ms var(--animation-smoothing);transform:translateY(-4px) scale(0.995);"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-paddingTop-16 pc-reset _answer_yid2v_22"><div translated class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">If you want your pitch to resonate with readers, you’ll need to understand who they are and what they want. Then, build a publication that appeals to their needs.</div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-6 pc-reset"><a href="https://on.substack.com/p/grow-2#%C2%A7knowing-your-readers" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">Learn more about knowing your readers</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a><a href="https://on.substack.com/p/how-to-polish-your-publications-about#%C2%A7the-about-page" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">How to polish your publication's About page and one-line description</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_v5lqv_31 _question_yid2v_17"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><h2 class="pencraft pc-reset _line-height-36_h3mln_95 _font-marketing_h3mln_131 _size-30_h3mln_67 _weight-regular_h3mln_142 _reset_h3mln_1">Customize your publication</h2><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_yid2v_27"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 250ms var(--animation-smoothing), opacity 250ms var(--animation-smoothing);display:block;flex-direction:column;opacity:0;clip-path:polygon(0 -100%, 100% -100%, 100% 100%, 0% 100%);"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;transition:transform 250ms var(--animation-smoothing);transform:translateY(-4px) scale(0.995);"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-paddingTop-16 pc-reset _answer_yid2v_22"><div translated class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">What you choose for your name, logo, layout and publication descriptions all affect how subscribers recognize you and get to know your work. These elements are all easy to customize using our settings.</div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-6 pc-reset"><a href="https://on.substack.com/p/start-basics#%C2%A7create-a-publication" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">Setting up your publication essentials</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a><a href="https://on.substack.com/p/guide-website-customization-organization" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">A guide to customizing and organizing your Substack website</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a><a href="https://on.substack.com/p/writing-a-good-welcome-email-on-substack" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">A writer's guide to crafting a precise and effective welcome email</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_v5lqv_31 _question_yid2v_17"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><h2 class="pencraft pc-reset _line-height-36_h3mln_95 _font-marketing_h3mln_131 _size-30_h3mln_67 _weight-regular_h3mln_142 _reset_h3mln_1">Create an editorial calendar</h2><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_yid2v_27"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 250ms var(--animation-smoothing), opacity 250ms var(--animation-smoothing);display:block;flex-direction:column;opacity:0;clip-path:polygon(0 -100%, 100% -100%, 100% 100%, 0% 100%);"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;transition:transform 250ms var(--animation-smoothing);transform:translateY(-4px) scale(0.995);"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-paddingTop-16 pc-reset _answer_yid2v_22"><div translated class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Consistency is key to growing a publication. We recommend publishing a post at least once a week as a benchmark to get started. Publishing on a regular schedule, for example every Tuesday and Thursday at 9 a.m., helps readers build a habit and demonstrates your own commitment to your work.</div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-6 pc-reset"><a href="https://on.substack.com/p/how-to-create-consistent-writing-habit-lenny" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">How to build a consistent writing habit</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div></div></div></div></div></div></div></section><section class="_outerContainer--bg-wash_1g40x_1"><div class="_innerContainer_1g40x_9 _innerContainer--medium_1g40x_14"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-40 pc-paddingTop-120 pc-mobile-paddingTop-80 pc-paddingBottom-120 pc-mobile-paddingBottom-80 pc-alignItems-center pc-reset"><h2 class="pencraft pc-reset _align-center_h3mln_13 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingHeading1_h3mln_445 _heading_1g40x_21">Announce your publication</h2><div style="max-width:840px;" translated class="pencraft pc-reset _align-center_h3mln_13 _line-height-32_h3mln_92 _font-text_h3mln_106 _size-24_h3mln_63 _weight-regular_h3mln_142 _reset_h3mln_1">The launch is an important moment for your publication. It’s an opportunity to summon your supporters and drive a wave of excitement, attention, and subscriptions. Be bold and make a splash.</div><div class="pencraft pc-display-flex pc-paddingTop-32 pc-reset"><img src="https://substackcdn.com/image/fetch/w_1920,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fget_started_page%2Fannounce.webp" class="_sectionImage_yid2v_1"/></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-reset"><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_v5lqv_31 _question_yid2v_17"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><h2 class="pencraft pc-reset _line-height-36_h3mln_95 _font-marketing_h3mln_131 _size-30_h3mln_67 _weight-regular_h3mln_142 _reset_h3mln_1">Publish an announcement post</h2><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_yid2v_27"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 250ms var(--animation-smoothing), opacity 250ms var(--animation-smoothing);display:block;flex-direction:column;opacity:0;clip-path:polygon(0 -100%, 100% -100%, 100% 100%, 0% 100%);"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;transition:transform 250ms var(--animation-smoothing);transform:translateY(-4px) scale(0.995);"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-paddingTop-16 pc-reset _answer_yid2v_22"><div translated class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Let the world know you are starting something new! Talk about why you’re launching a Substack, why it’s important to you, what readers can expect, and why they should join you. This should be a free post so everyone can see it. Don’t forget a button for readers to subscribe.</div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-6 pc-reset"><a href="https://on.substack.com/p/grow-3#%C2%A7the-art-of-buttons" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">How to use subscribe buttons</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_v5lqv_31 _question_yid2v_17"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><h2 class="pencraft pc-reset _line-height-36_h3mln_95 _font-marketing_h3mln_131 _size-30_h3mln_67 _weight-regular_h3mln_142 _reset_h3mln_1">Tell everyone about your publication</h2><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_yid2v_27"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 250ms var(--animation-smoothing), opacity 250ms var(--animation-smoothing);display:block;flex-direction:column;opacity:0;clip-path:polygon(0 -100%, 100% -100%, 100% 100%, 0% 100%);"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;transition:transform 250ms var(--animation-smoothing);transform:translateY(-4px) scale(0.995);"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-paddingTop-16 pc-reset _answer_yid2v_22"><div translated class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Add your Substack URL to your email signature, <a target="__blank" rel="noopener noreferrer" href="https://support.substack.com/hc/en-us/articles/360041759232-Can-I-embed-a-signup-form-for-my-publication-">personal website</a>, as well as your social media links and bios. Don’t divide peoples’ attention: only direct people to one link. Keep posting and sharing your work as you go.</div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-6 pc-reset"><a href="https://on.substack.com/p/bringing-followers-from-instagram" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">Bringing your Instagram followers to Substack</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a><a href="https://on.substack.com/p/bringing-your-twitter-followers-to" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">Bringing your Twitter followers to Substack</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a></div></div></div></div></div><div class="pencraft pc-display-flex pc-flexDirection-column pc-paddingTop-32 pc-paddingBottom-32 pc-reset _border-bottom-detail_v5lqv_31 _question_yid2v_17"><div class="pencraft pc-display-flex pc-gap-16 pc-justifyContent-space-between pc-alignItems-flex-start pc-reset"><h2 class="pencraft pc-reset _line-height-36_h3mln_95 _font-marketing_h3mln_131 _size-30_h3mln_67 _weight-regular_h3mln_142 _reset_h3mln_1">Empower supporters to spread the word</h2><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="_icon_yid2v_27"><circle cx="12" cy="12" r="10"></circle><path d="M8 12h8"></path><path d="M12 8v8"></path></svg></div><div style="height:0px;transition:height 250ms var(--animation-smoothing), opacity 250ms var(--animation-smoothing);display:block;flex-direction:column;opacity:0;clip-path:polygon(0 -100%, 100% -100%, 100% 100%, 0% 100%);"><div style="padding-top:0.05px;padding-bottom:0.05px;display:block;flex:0 0 auto;flex-direction:column;transition:transform 250ms var(--animation-smoothing);transform:translateY(-4px) scale(0.995);"><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-32 pc-paddingTop-16 pc-reset _answer_yid2v_22"><div translated class="pencraft pc-reset _color-primary_h3mln_166 _font-text_h3mln_106 _reset_h3mln_1 _marketingBody_h3mln_480">Endorsing and being endorsed by both writers and readers on Substack is the most powerful way to grow. Setting up a few features and collaborations before you launch will help you create the most momentum.</div><div class="pencraft pc-display-flex pc-flexDirection-column pc-gap-6 pc-reset"><a href="https://on.substack.com/p/recommendations?s=w" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">Turning on Recommendations</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a><a href="https://on.substack.com/p/collaboration" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">How writers can collaborate to grow</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-right"><path d="M5 12h14"></path><path d="m12 5 7 7-7 7"></path></svg></div></a><a href="https://on.substack.com/p/subscriber-referrals" target="__blank" rel="noopener noreferrer" class="_rightArrowLink_yid2v_10"><div class="pencraft pc-display-flex pc-gap-6 pc-alignItems-center pc-reset"><div class="pencraft pc-reset _color-substack_h3mln_184 _font-text_h3mln_106 _weight-regular_h3mln_142 _reset_h3mln_1 _marketingBody_h3mln_480">Turning on Subscriber Referrals</div><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" 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