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href="https://substack.com/app?utm_source=menu-dropdown" target="_blank" rel="noopener">Substack App</a><a href="/discover?utm_source=menu-dropdown" target="_blank" rel="noopener" native>Discover</a><a href="https://on.substack.com/s/stories" target="_blank" rel="noopener">Featured</a><a href="https://www.substack.com/globe" native>Substacks around the world</a></div><div class="mobile-menu-section"><div class="mobile-menu-header">Creators</div><a href="/switch?utm_source=menu-dropdown" native>Switch to Substack</a><a href="/going-paid?utm_source=menu-dropdown" native analyticsEvent="Homepage Going Paid Link Clicked">Go paid</a><a href="/growthfeatures?utm_source=menu-dropdown" native analyticsEvent="Homepage Grow Link Clicked">Grow your audience</a><a href="/video?utm_source=menu-dropdown" analyticsEvent="Homepage Going Paid Link Clicked">For video</a><a href="/podcasts?utm_source=menu-dropdown" analyticsEvent="Homepage Going Paid Link Clicked">For podcasts</a><a 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href="https://substack.com/brand?utm_source=menu-dropdown" target="_blank" rel="noopener" native>Brand assets</a></div></div></div><div class="going-paid-guide-page"><div class="going-paid-guide-hero"><h1 class="hero-header">A guide to paid subscriptions.</h1><h2 class="hero-subtitle">If you’re writing on Substack and considering adding paid subscriptions, this guide will help you develop a successful paid publication.</h2></div><div class="resources"><div class="navigator"><div class="floating-navigator"><a href="#setting-goals" class="selected">Start by setting goals</a><a href="#publication-strategy" class>Develop a publication strategy</a><a href="#design" class>Elevate your publication using design</a><a href="#grow-free-list" class>Grow your free list</a><a href="#prepare-launch" class>Prepare for a successful launch</a><a href="#grow-paid-list" class>Grow a paid readership</a></div></div><div class="content"><div id="setting-goals" class="resources-section"><h4 class="section-title"> Start by setting goals </h4><p class="section-description">When trying to decide whether to go paid, start by taking a look at your numbers. The value of your writer-reader relationship can be measured along two major axes: reach and engagement. Your reach is the size of your readership, and your engagement is how much your readers pay attention. Assessing these factors will help you make informed decisions about your earning potential, and feel more confident when you do turn on paid subscriptions.</p><div class="two-column-container"><div class="featured-resource"><a href="https://on.substack.com/p/grow-1" target="_blank"><img src="https://substackcdn.com/image/fetch/w_700,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgoing_paid_guide%2F1.png" alt class="featured-image"/><div class="text-container"><h5 class="featured-title">Goal-setting guide</h5><div class="featured-byline"><svg role="img" width="17" height="17" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path></g></svg>Guide</div></div></a></div><div class="single-column"><a href="https://on.substack.com/p/a-guide-to-your-substack-metrics" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">Understand your numbers</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://on.substack.com/p/subscriber-dashboard-guide" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">A guide to your subscriber dashboard</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://on.substack.com/p/going-paid-the-examined-family" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">Getting comfortable asking for money</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://on.substack.com/p/going-paid-the-rover" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">How Edwin Dorsey grew The Bear Cave</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a></div></div></div><div id="publication-strategy" class="resources-section"><h4 class="section-title"> Develop a publication strategy </h4><p class="section-description">Subscribers don’t pay for a single post or piece of information. Rather, they will pay for ongoing access to a writer – their unique worldview, expertise, and style.<br/> <br/> In order to develop a potent publication strategy, you’ll need to be cognitively clear on who you are writing for and why they are drawn to your writing. Only once you have an understanding of who your readers are and why they tune into your writing, can you map out what you will offer these readers.</p><div class="two-column-container"><div class="featured-resource"><a href="https://on.substack.com/p/grow-2" target="_blank"><img src="https://substackcdn.com/image/fetch/w_700,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgoing_paid_guide%2F2.png" alt class="featured-image"/><div class="text-container"><h5 class="featured-title">Publication strategy guide</h5><div class="featured-byline"><svg role="img" width="17" height="17" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path></g></svg>Guide</div></div></a></div><div class="single-column"><a href="https://on.substack.com/p/how-to-build-community-around-your " target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">Building community around your publication</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://www.youtube.com/watch?v=1tiIL1OdyQs" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">Post format options on Substack</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://on.substack.com/p/what-writers-can-do-for-readers-casey-newton " target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">What writers can provide their readers</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a></div></div></div><div id="design" class="resources-section"><h4 class="section-title"> Elevate your publication using design </h4><p class="section-description">Readers’ impressions of your publication aren’t just about your writing. They also respond to the overall look and feel of your Substack site, posts, and social media presence. Effective, evocative design elements can level up how you visually communicate your publication’s value.</p><div class="two-column-container"><div class="featured-resource"><a href="https://on.substack.com/p/grow-3" target="_blank"><img src="https://substackcdn.com/image/fetch/w_700,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgoing_paid_guide%2F3.png" alt class="featured-image"/><div class="text-container"><h5 class="featured-title">Guide to publication branding & design</h5><div class="featured-byline"><svg role="img" width="17" height="17" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path></g></svg>Guide</div></div></a></div><div class="single-column"><a href="https://on.substack.com/p/guide-website-customization-organization" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">Tools to customize & organize your publication</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://www.youtube.com/watch?v=WcT0TV-TlnA" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">Designing a great reader experience</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://www.youtube.com/watch?v=PrnphjlFHcI" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">Bringing your own designs to life</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a></div></div></div><div id="grow-free-list" class="resources-section"><h4 class="section-title"> Grow your free list </h4><p class="section-description">The key to growth is writing and promoting your work regularly and consistently. It’s hard to predict which pieces will take off or when someone big will find and share your Substack. Even if growth feels slow at first, over time, the growth will compound into a self-propelling momentum.</p><div class="two-column-container"><div class="featured-resource"><a href="https://on.substack.com/p/grow-4" target="_blank"><img src="https://substackcdn.com/image/fetch/w_700,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgoing_paid_guide%2F4.png" alt class="featured-image"/><div class="text-container"><h5 class="featured-title">Guide to growing your readership</h5><div class="featured-byline"><svg role="img" width="17" height="17" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path></g></svg>Guide</div></div></a></div><div class="single-column"><a href="https://on.substack.com/p/why-free-posts-pay-avoiding-a-tempting" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">Why free posts pay</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://on.substack.com/p/your-guide-to-going-paid" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">Developing revenue goals</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://on.substack.com/p/how-scott-hines-got-his-first-1000" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">How Scott Hines got his first 1,000 signups</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://on.substack.com/p/grow-series-16-noah-smith" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">Noah Smith&apos;s "try before you buy" approach</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://on.substack.com/p/grow-series-9" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">How Erik Hoel found his first 4,000 subscribers</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a></div></div></div><div id="prepare-launch" class="resources-section"><h4 class="section-title"> Prepare for a successful launch </h4><p class="section-description">A paid launch only happens once. Successful launch strategies attract a base of paid subscribers from which future growth will spring. So treat your launch as the most important moment in the life of your Substack. The best launches are not just one moment or one day, but a series of efforts that drive a wave of excitement, attention, and subscriptions to your work.</p><div class="two-column-container"><div class="featured-resource"><a href="https://on.substack.com/p/grow-5" target="_blank"><img src="https://substackcdn.com/image/fetch/w_700,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgoing_paid_guide%2F5.png" alt class="featured-image"/><div class="text-container"><h5 class="featured-title">Guide to launching paid subscriptions</h5><div class="featured-byline"><svg role="img" width="17" height="17" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path></g></svg>Guide</div></div></a></div><div class="single-column"><a href="https://on.substack.com/p/going-paid-the-rover" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">How Christopher Curtis launched and grew The Rover</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://on.substack.com/p/your-guide-to-going-paid" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">Setting a price for your publication</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://on.substack.com/p/how-lenny-rachitsky-earned-65000" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">How Lenny Rachitsky earned $65,000 in his first year of writing</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a></div></div></div><div id="grow-paid-list" class="resources-section"><h4 class="section-title"> Grow a paid readership </h4><p class="section-description">Not every writer makes six figures overnight; some of the most successful writers on Substack took months to get to where they are today. The good news about subscription businesses is that recurring revenue is more steady and predictable than selling one-off content, like a book or an article.<br/> <br/> Even so, as you continue on your journey as an independent writer, you’ll have to experiment with ways to keep growing. We tend to see 5-10% of free subscribers convert to paying subscriptions, with 10% being a rate to aim for. If your conversion rate is significantly below 10%, use tried-and-true tactics from other writers to improve it.</p><div class="two-column-container"><div class="featured-resource"><a href="https://on.substack.com/p/free-vs-paid" target="_blank"><img src="https://substackcdn.com/image/fetch/w_700,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack.com%2Fimg%2Fgoing_paid_guide%2F6.png" alt class="featured-image"/><div class="text-container"><h5 class="featured-title">Guide to growing your paid subscribers</h5><div class="featured-byline"><svg role="img" width="17" height="17" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="#666666" stroke-linecap="round" stroke-linejoin="round"></path></g></svg>Guide</div></div></a></div><div class="single-column"><a href="https://on.substack.com/p/a-growth-masterclass-with-judd-legum" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">A growth masterclass with Judd Legum of Popular Information</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a><a href="https://on.substack.com/p/how-walt-hickey-of-numlock-news-expanded" target="_blank" class="resource"><div class="title-container"><svg role="img" width="19" height="19" viewBox="0 0 19 19" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="resource-icon"><g><title></title><path d="M3.5 3.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 7.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 11.5H15.5" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path><path d="M3.5 15.5H12" stroke="black" stroke-linecap="round" stroke-linejoin="round"></path></g></svg><span class="resource-title">How Walt Hickey of Numlock News expanded to multiple newsletters</span></div><svg role="img" width="8" height="14" viewBox="0 0 8 14" fill="none" stroke-width="1.8" stroke="#000" xmlns="http://www.w3.org/2000/svg" class="arrow-icon"><g><title></title><path d="M1 13L7 7L1 1" stroke="#1C110B" stroke-linecap="round" stroke-linejoin="round" stroke-width="1"></path></g></svg></a></div></div></div></div></div></div><div class="footer-wrap www-footer"><div class="home-footer"><div class="footer-contain"><div class="footer-info"><div class="footer-info-col"><h3>Read</h3><a href="/discover?utm_source=substack&utm_medium=web&utm_content=footer" native>Discover</a><a href="/app?utm_source=substack&utm_medium=web&utm_content=footer" native>Get the app</a><a href="https://on.substack.com/s/stories?utm_source=substack&utm_medium=web&utm_content=footer" native>Featured</a><a href="https://reader.substack.com?utm_source=substack&utm_medium=web&utm_content=footer" native>Substack 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