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_containerBorderBottom_1qqpp_9"><div class="pencraft pc-display-flex pc-flexDirection-column pc-alignItems-center pc-reset"><div class="cohort-testimonial-content"><div class="cohort-testimonial-text">“I assumed it would take a couple of years to build up any momentum and become known and actually it’s been amazing how quickly it’s taken off.”</div><div class="author-name-minimal">– Joshi Herriman, <a href="https://manchestermill.co.uk/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=local_news" target="_blank" rel="noopener">The Mill</a></div></div></div></div><div class="cohort-big-benefits"><div class="cohort-big-benefits-content"><div class="cohort-big-benefits-section cohort-big-benefits-section-left"><img src="/img/cohorts/local_news/plane.png" alt="illustration-shopping-cart" class="cohort-big-benefits-section-image"/><div class="cohort-big-benefits-section-text-container"><div class="cohort-big-benefits-section-title">Start a publication with no 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Cover a beat with zero startup expenses, and no tech or design costs.</div></div></div><div class="cohort-big-benefits-section"><img src="/img/going_paid/flag.png" alt="illustration-shopping-cart" class="cohort-big-benefits-section-image"/><div class="cohort-big-benefits-section-text-container"><div class="cohort-big-benefits-section-title">Prioritize your readers, not advertisers.</div><div class="cohort-big-benefits-section-subtitle">The subscription model guarantees editorial independence. Writers need to be loyal only to their readers and can focus on quality more than inundation.</div></div></div><div class="cohort-big-benefits-section cohort-big-benefits-section-left"><img src="/img/cohorts/local_news/coin.png" alt="illustration-shopping-cart" class="cohort-big-benefits-section-image"/><div class="cohort-big-benefits-section-text-container"><div class="cohort-big-benefits-section-title">Get paid to do what you love.</div><div class="cohort-big-benefits-section-subtitle">When you're ready, you can add paid subscriptions and keep 90% of the revenue. Top reporters are building teams and earning six figures on Substack each year.</div></div></div></div></div><div class="_container_1qqpp_1 _containerBorderBottom_1qqpp_9"><div class="pencraft pc-display-flex pc-flexDirection-column pc-alignItems-center pc-reset"><div class="cohort-testimonial-content"><div class="cohort-testimonial-text">“It's a lot of work, but it's extremely rewarding. I feel like I'm doing the best work of my career, and I'm having the most fun of my career, undoubtedly.”</div><div class="author-name-minimal">– Tony Mecia, <a href="https://charlotteledger.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=local_news" target="_blank" rel="noopener">The Charlotte Ledger</a></div><a href="https://substack.com/signup?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=food_writers" style="height:48px;line-height:28px;border-radius:4px;margin-top:40px;" class="button big-button primary">Get started</a></div></div></div><div class="cohort-examples"><div class="cohort-examples-content"><div class="cohort-examples-header">Local news reporters are thriving on Substack.</div><div class="cohort-examples-subtitle">Local news publications from all over the world are on Substack.</div><div class="examples-row"><div class="cohort-example example-big"><a href="https://charlotteledger.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=local_news" target="_blank" rel="noopener"><img src="/img/cohorts/local_news/ledger.png" alt class="cohort-example-pub-logo"/><div class="cohort-example-pub-name">The Charlotte Ledger</div><div class="cohort-example-description">Tony Mecia, a Charlotte native, had only 300 Twitter followers and a paper rolodex of local newsmakers when he started publishing on Substack. Today, he’s on pace for $175,000 in annual revenue.</div></a></div><div class="cohort-example example-big"><a href="https://graphicmatt.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=local_news" target="_blank" rel="noopener"><img src="/img/cohorts/local_news/watcher.png" alt class="cohort-example-pub-logo"/><div class="cohort-example-pub-name">City Hall Watcher</div><div class="cohort-example-description">Matt Elliott covers Toronto politics. In two years, he reached 900 paying subscribers. Substack replaces money he used to make selling one-off stories to other outlets — money he is happy to have, since it’s more consistent.</div></a></div></div><div class="examples-row"><div class="cohort-example example-big"><a href="https://manchestermill.co.uk/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=local_news" target="_blank" rel="noopener"><img src="/img/cohorts/local_news/mill.png" alt class="cohort-example-pub-logo"/><div class="cohort-example-pub-name">The Mill</div><div class="cohort-example-description">Joshi Herrmann started The Mill in Manchester, UK on Substack in late 2020 and it now has more than 925 paying subscribers. They’ll be able to hire five or six reporters, as well as freelancers, soon.</div></a></div><div class="cohort-example example-big"><a href="https://pauliceia.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=local_news" target="_blank" rel="noopener"><img src="/img/cohorts/local_news/pauli.png" alt class="cohort-example-pub-logo"/><div class="cohort-example-pub-name">Paulicéia</div><div class="cohort-example-description">Gaía Passarelli decided to leave her job as the editor of BuzzFeed Brasil to start Paulicéia and write about the people who work to create culture in São Paulo.</div></a></div></div><div class="examples-row"><div class="cohort-example example-big"><a href="https://importantville.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=local_news" target="_blank" rel="noopener"><img src="/img/cohorts/local_news/importantville.png" alt class="cohort-example-pub-logo"/><div class="cohort-example-pub-name">Importantville</div><div class="cohort-example-description">Adam Wren has covered Indiana politics on Substack since 2018. His audience includes local lobbyists as well as national reporters who want to keep tabs on what’s happening in his home state.</div></a></div><div class="cohort-example example-big"><a href="https://theline.substack.com/?utm_source=substack&utm_medium=web&utm_campaign=cohort_pages&utm_content=local_news" target="_blank" rel="noopener"><img src="/img/cohorts/local_news/line.png" alt class="cohort-example-pub-logo"/><div class="cohort-example-pub-name">The Line</div><div class="cohort-example-description">Jen Gerson started The Line, an independent collection of Canadian newspaper and magazine writers, on Substack to be free from corporate media structures and turn a publication that she “can’t make anywhere else” into a reality.</div></a></div></div></div></div><div class="_container_1qqpp_1 _containerBorderBottom_1qqpp_9"><div class="pencraft pc-display-flex pc-flexDirection-column pc-alignItems-center pc-reset"><div class="cohort-testimonial-content"><div 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