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Index Marketplaces - Index Exchange

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wpml-ls-slot-1948 wpml-ls-item wpml-ls-item-can wpml-ls-menu-item wpml-ls-last-item menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-1948-can"><a title="CAN" href="https://www.indexexchange.com/"><img class="wpml-ls-flag" src="https://s46182.pcdn.co/wp-content/themes/index-exchange/dist/images/ca-flag.svg" alt="" /><span class="wpml-ls-native" lang="can">CAN</span></a></li> </ul> </li> </ul></nav> </span> </div> </div> </div> </header> <div id="content" class="site-content container-fluid solid"> <div class="row"> <div class="content-area"> <main id="main" class="site-main"> <div id="block_17e647796a3ccc667695144aa1b3a4bd" class="block-ie-header-with-bg" style="background-image: url( https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-header-3200x1800-1-1.jpg )"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="content"> <a href="https://www.indexexchange.com/uk/products/" class="page-title-link ie-color-grey-e" title="PRODUCTS">PRODUCTS</a><div class="title"><h1>Index Marketplaces</h1></div> <div> <div class="block-text d-none d-md-block"> <p>Create new media opportunities with your unique offering and premium omnichannel supply via Index, all without requiring development work.</p> </div> </div> </div> </div> </div> </div> </div> <div id="block_e27439f1599e595724a479076732da6e" class="block-ie-image-title-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-3 order-2 order-md-1" style=""> <div class="image image-align-middle"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-introducing-1.png" alt="Icon for browsers" /> </div> </div> <div class="col-md-9 order-1 order-md-2"> <div class="title"> <h2>Introducing Marketplaces</h2> </div> <div class="content"> <p>Index’s easy-to-configure platform empowers partners to create a business atop our expansive access to omnichannel media owners. As a Marketplace partner, you can bring your unique capabilities—whether that’s data, direct publisher relationships, or other curation services and expertise—to develop new media opportunities that deliver value and efficiency for your customers throughout the supply path.</p> </div> </div> </div> </div> </div> <div id="block_1a67e9f80f3cef43e02c67ee309b53fa" class="block-ie-image-title-content ie-mid-mode"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-business-needs-1600x900-1-1.jpg" alt="Woman using Index Exchange platform on laptop" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Harness the power of flexibility</h2> </div> <div class="content"> <p>For partners, the Index Marketplaces enterprise platform is easy to configure according to your business needs, helping you commercialise your media offer.</p> <p>For media owners, this opens your inventory to entirely new demand sources without requiring any new integration or development.</p> </div> <div class="readmore"> <a href="#marketplaces-form">Learn more about Index Marketplaces customisation <span class="icon-arrow-right"></span></a> </div> </div> </div> </div> </div> <div id="block_5cdc1196c82bec816cf6818dfda3c26c" class="block-ie-image-title-content ie-mid-mode"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-1 order-md-2" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-tools-for-partners-1600x900-1-1.jpg" alt="Colleagues meeting" /> </div> </div> <div class="col-md-5 order-2 order-md-1"> <div class="title"> <h2>Powerful tools for Marketplace partners and media owners</h2> </div> <div class="content"> <p>An intuitive UI makes it easy for partners to manage supply and curate deals using an array of powerful features as well as your own proprietary assets. Detailed insights and reporting provide the data you need to measure success.</p> <p>Our platform offers media owners full control and the flexibility to determine who accesses your inventory and transparent, comprehensive insight into the impact of new demand.</p> </div> <div class="readmore"> <a href="#marketplaces-form">Learn more about Index Marketplaces capabilities <span class="icon-arrow-right"></span></a> </div> </div> </div> </div> </div> <div id="block_b39de245643f8914248bf7a51d02715d" class="block-ie-solution-two-columns"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">Marketplaces features</h2> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-single-fee-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Single Index fee</h3> <div class="d-block content"><p>With no additional platform fee on Marketplace transactions, more investment goes toward working media for better campaign performance for marketers and a higher share of spend to media owners.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-omnichannel-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Designed for omnichannel</h3> <div class="d-block content"><p>Easily access quality inventory across channels, including streaming TV, native, mobile, and display. Target an array of signals and curate based on direct relationships with providers.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-integration-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Seamless integration</h3> <div class="d-block content"><p>Marketplaces are turnkey from the start and don’t require any additional development work or adapters from either partners or media owners to participate.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-bidding-1.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Bidding via DSPs</h3> <div class="d-block content"><p>Improve your supply path efficiency while continuing to transact directly through your preferred DSP partners.</p> </div> </div> </div> </div> </div> </div> <div id="block_99eec1b88aad02a78c05f4720fd3ee8b" class="block-ie-why-diff-carousel ie-stone-mode order--image_top "> <div class="container-fluid wrapper"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title">Hear from Marketplace partners</h2> </div> </div> </div> <div class="ie-why-diff-carousel"> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">01</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/09/marketplace-partner-dentsu-logo.png');"></div> <!-- This will only display in mobile devices. --> <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">01</span> </div> <div class="content-wrap"> <div> <p>“Index Marketplaces leverages cutting-edge technology to achieve high efficiency. We are excited to curate Index Exchange&#8217;s extensive media inventory and integrate it with our unique solutions, providing marketing opportunities to advertisers across various industries in a brand-safe environment.”</p> <p>– Takahiro Horio<br /> CEO, Dentsu Japan International Brands</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">02</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-audigent-logo2.png');"></div> <!-- This will only display in mobile devices. --> <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">02</span> </div> <div class="content-wrap"> <div> <p>“Curation has been a driving force for innovation across the programmatic landscape and Index Marketplaces has been a valuable partner for Audigent. The curation solution allows us to combine our privacy-safe, first-party data with premium omnichannel inventory, supporting our ability to meet and exceed our clients’ KPIs.”</p> <p>– Chris Meredith<br /> GM, supply side partnerships, Audigent</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">03</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-multilocal-logo2.png');"></div> <!-- This will only display in mobile devices. --> <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">03</span> </div> <div class="content-wrap"> <div> <p>“Media buyers&#8217; needs are evolving—they want brand-safe, sustainable, and addressable campaigns. With Index Marketplaces&#8217; premium supply integrations and our Active Curation technology, we can curate tailored supply to meet their needs in the most cost-effective and scalable way. Curation not only simplifies access to customised, brand-safe inventory but also delivers significant efficiencies, which means buyers see maximum return on their investments.”</p> <p>– Robin Bootle<br /> Co-founder and chief operating officer, Multilocal</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">04</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-iris-logo2.png');"></div> <!-- This will only display in mobile devices. --> <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">04</span> </div> <div class="content-wrap"> <div> <p>“Accessing video-level data through Index Marketplaces helps media buyers scale their contextual strategies within streaming TV, effectively reaching viewers at the most crucial moments. This targeted approach enhances campaign efficiency, allowing brands to connect with their audience in a more meaningful and impactful way.”</p> <p>– Nancy Neumann Grey<br /> SVP of business development, IRIS.TV</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">05</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-attain-logo2.png');"></div> <!-- This will only display in mobile devices. --> <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">05</span> </div> <div class="content-wrap"> <div> <p>“Our collaboration with Index Marketplaces promises to redefine media buying by enabling access to transaction data across premium channels, offering insights into real-time ROAS and conversions, and paving the way for more strategic and effective advertising campaigns.”</p> <p>– Brian Mandelbaum<br /> CEO, Attain</p> </div> </div> </div> </div> </div> </div> <div id="marketplaces-form"></div> <div id="block_7f27f6a8514046bd0507728a557e84d0" class="block-ie-marketo-form ie-cyan-mode" > <div class="container"> <div class="row"> <div class="col-lg-12"> <h2>Ready to experience Index Marketplaces?</h2> <p>We’re excited to bring Index Marketplaces to our customers and partners. Sign up below to join the waitlist, and we’ll be in touch.</p> </p> <script src="//go.indexexchange.com/js/forms2/js/forms2.min.js"></script> <form id="mktoForm_1327"></form> <script>MktoForms2.loadForm("//go.indexexchange.com", "942-BIU-279", 1327);</script> </div> </div> </div> </div> <div id="block_03fbe6136a319f44f64d93ce7a45a9ac" class="block-ie-latest-index-exchange-posts"> <div class="container-fluid related-posts"> <div class="row"> <div class="col-12"> <div class="d-md-flex justify-content-between mb-5"> <h2>Latest from the blog</h2> <a href="https://www.indexexchange.com/uk/blog/" class="btn btn-outline d-none d-md-block" style="padding-top: 19px;"> See all <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> <div class="col-md-4 mb-5 mb-lg-0"> <div class="bg-white h-100 inner-content"> <div class="article-image"> <a href="https://www.indexexchange.com/uk/2024/11/18/curation-transforming-programmatic-advertising/"> <img fetchpriority="high" decoding="async" width="768" height="338" src="https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-768x338.jpg" class="attachment-single-post-featured-image size-single-post-featured-image wp-post-image" alt="Rows of block pieces sorted into containers by color." srcset="https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-768x338.jpg 768w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-1024x450.jpg 1024w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-621x273.jpg 621w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-540x238.jpg 540w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-695x306.jpg 695w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-350x154.jpg 350w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-397x175.jpg 397w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-173x76.jpg 173w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-172x76.jpg 172w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo-92x40.jpg 92w, https://s46182.pcdn.co/wp-content/uploads/2024/11/MC-11319-Black-Friday-Blog-Cover-Photo.jpg 1080w" sizes="(max-width: 768px) 100vw, 768px" /> </a> </div> <div class="article-content bg-white p-3"> <header class="entry-header"> <div class="d-flex justify-content-between"> <div class="post-tag text-uppercase mb-3">Articles</div> <div class="post-tag text-uppercase mb-3"></div> </div> <h3 class="entry-title"><a href="https://www.indexexchange.com/uk/2024/11/18/curation-transforming-programmatic-advertising/" rel="bookmark">What Is Curation and How Is It Transforming Programmatic Advertising? </a></h3> </header> <div class="entry-content"> <p>In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. 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