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todo sin necesitar trabajo de desarrollo.</p> </div> </div> </div> </div> </div> </div> </div> <div id="block_d72715db870953f1d4f0ba2facf510e0" class="block-ie-image-title-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-3 order-2 order-md-1" style=""> <div class="image image-align-middle"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-introducing-5.png" alt="Icon for omnichannel" /> </div> </div> <div class="col-md-9 order-1 order-md-2"> <div class="title"> <h2>Presentamos Marketplaces</h2> </div> <div class="content"> <p>La plataforma fácil de configurar de Index Exchange permite a los partners crear un negocio a partir de nuestro amplio acceso a los propietarios de medios omnicanal. Como socio de un Marketplace, puedes aportar tus capacidades únicas (ya sean datos, relaciones directas con editores u otros servicios de curación) y desarrollar nuevas oportunidades de medios que brinden valor y eficiencia a tus clientes a lo largo de toda la cadena de suministro.</p> </div> </div> </div> </div> </div> <div id="block_d12a314f950083e5a9d1fe33ab8984ae" class="block-ie-image-title-content ie-mid-mode"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-business-needs-1600x900-1-5.jpg" alt="Person using the Index Exchange platform" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Aprovecha el poder de la flexibilidad</h2> </div> <div class="content"> <p>Para los partners, la plataforma empresarial Index Marketplaces es fácil de configurar según sus necesidades comerciales, lo que les ayuda a comercializar su oferta de medios.</p> <p>Para los propietarios de medios, esto abre su inventario a fuentes de demanda completamente nuevas sin requerir ninguna integración nueva o desarrollo.</p> </div> <div class="readmore"> <a href="#marketplaces-form">Obtén más información sobre la personalización de Index Marketplaces <span class="icon-arrow-right"></span></a> </div> </div> </div> </div> </div> <div id="block_9689f1d6b8d06881f4b8b9ade931f3ff" class="block-ie-image-title-content ie-mid-mode"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-1 order-md-2" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-tools-for-partners-1600x900-1-5.jpg" alt="Partners meeting around a table" /> </div> </div> <div class="col-md-5 order-2 order-md-1"> <div class="title"> <h2>Potentes herramientas para partners y propietarios de medios</h2> </div> <div class="content"> <p>Una interfaz de usuario intuitiva facilita a los partners la gestión de la oferta y la selección de deals utilizando una variedad de potentes funciones, así como sus propios activos. La información y los informes detallados proporcionan los datos que necesitas para medir el éxito.</p> <p>Nuestra plataforma ofrece a los propietarios de medios control total y flexibilidad para determinar quién accede a su inventario y una visión transparente y completa del impacto de la nueva demanda.</p> </div> <div class="readmore"> <a href="#marketplaces-form">Obtén más información sobre las capacidades de Index Marketplaces <span class="icon-arrow-right"></span></a> </div> </div> </div> </div> </div> <div id="block_60941facfa1f3601f68bb61e753e559b" class="block-ie-solution-two-columns"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">Características de los Marketplaces</h2> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-single-fee-5.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Tarifa única de Index Exchange</h3> <div class="d-block content"><p>Al Index Exchange no aplicar una tarifa adicional en las transacciones del Marketplace, se destina más inversión a medios operativos.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-omnichannel-5.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Diseñado para la publicidad omnicanal</h3> <div class="d-block content"><p>Acceda fácilmente al inventario premium de todos los propietarios de medios en todos los canales, ya sea streaming TV, nativos, móviles o display. Apunta a una variedad de señales y selecciona en función de las relaciones directas con los proveedores.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-integration-5.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Integración perfecta</h3> <div class="d-block content"><p>Los Marketplaces están listos para usar desde el principio y no requieren ningún trabajo de desarrollo adicional ni adaptadores de partners o propietarios de medios para participar.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-bidding-5.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Oferta a través de DSP</h3> <div class="d-block content"><p>Mejora la eficiencia de tu cadena de suministro mientras continúas realizando transacciones directamente a través de tus DSP preferidos.</p> </div> </div> </div> </div> </div> </div> <div id="block_0fd17dde9fd122369a8829ccd5a49c92" class="block-ie-why-diff-carousel ie-stone-mode order--image_top "> <div class="container-fluid wrapper"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title">Escuchar a los partners de Marketplace</h2> </div> </div> </div> <div class="ie-why-diff-carousel"> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">01</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/09/marketplace-partner-dentsu-logo.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">01</span> </div> <div class="content-wrap"> <div> <p>“Index Marketplaces utiliza tecnología de vanguardia para lograr una alta eficiencia. Estamos emocionados de seleccionar el extenso inventario de medios de Index Exchange e integrarlo con nuestras soluciones únicas, ofreciendo oportunidades de marketing a anunciantes de diversas industrias en un entorno seguro para la marca.”</p> <p>– Takahiro Horio<br /> CEO, Dentsu Japan International Brands</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">02</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-audigent-logo2.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">02</span> </div> <div class="content-wrap"> <div> <p>“La curación ha sido una fuerza impulsora para la innovación en el panorama programático e Index Marketplaces ha sido un partner valioso para Audigent. Su solución de curación nos permite combinar nuestros datos de primera parte seguros para la privacidad con inventario omnicanal premium, apoyando nuestra capacidad de cumplir y superar los KPI de nuestros clientes”.</p> <p>– Chris Meredith<br /> GM, supply side partnerships, Audigent</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">03</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-multilocal-logo2.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">03</span> </div> <div class="content-wrap"> <div> <p>“Las necesidades de los compradores de medios están evolucionando: quieren campañas sostenibles, seguras para la marca y direccionables. Con las integraciones de suministro premium de Index Marketplaces y nuestra tecnología de Curación Activa, podemos curar suministros a medida para satisfacer sus necesidades de la manera más rentable y escalable. La curación no solo simplifica el acceso a inventarios personalizados y seguros para la marca, sino que también ofrece eficiencias significativas, lo que significa que los compradores ven el máximo retorno de sus inversiones”.</p> <p>– Robin Bootle<br /> Co-founder and chief operating officer, Multilocal</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">04</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-iris-logo2.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">04</span> </div> <div class="content-wrap"> <div> <p>“Acceder a datos a nivel de vídeo a través de Index Marketplaces ayuda a los compradores de medios a escalar sus estrategias contextuales dentro de la streaming TV, alcanzando efectivamente a los espectadores en los momentos más cruciales. Este enfoque dirigido mejora la eficiencia de la campaña, permitiendo que las marcas se conecten con su audiencia de una manera más significativa e impactante”.</p> <p>– Nancy Neumann Grey<br /> SVP of business development, IRIS.TV</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">05</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-attain-logo2.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">05</span> </div> <div class="content-wrap"> <div> <p>“Nuestra colaboración con Index Marketplaces promete redefinir la compra de medios al permitir el acceso a datos de transacciones en canales premium, ofreciendo información sobre ROAS y conversiones en tiempo real, y allanando el camino para campañas publicitarias más estratégicas y efectivas”.</p> <p>– Brian Mandelbaum<br /> CEO, Attain</p> </div> </div> </div> </div> </div> </div> <div id="marketplaces-form"></div> <div id="block_e3aa4b29c4fda1396cbe076689a74672" class="block-ie-marketo-form ie-cyan-mode" > <div class="container"> <div class="row"> <div class="col-lg-12"> <h2>¿Quieres obtener más información?</h2> <p>Estamos entusiasmados de ofrecer Index Marketplaces a nuestros clientes y partners. Completa el siguiente formulario y un miembro de nuestro equipo se pondrá en contacto contigo en breve.</p> </p> <script src="//go.indexexchange.com/js/forms2/js/forms2.min.js"></script> <form id="mktoForm_1331"></form> <script>MktoForms2.loadForm("//go.indexexchange.com", "942-BIU-279", 1331);</script> </div> </div> </div> </div> <div id="block_914ce59ade5363e72e570ab4c1d4829d" class="block-ie-latest-index-exchange-posts"> <div class="container-fluid related-posts"> <div class="row"> <div class="col-12"> <div class="d-md-flex justify-content-between mb-5"> <h2>Lo último del blog</h2> <a href="https://www.indexexchange.com/es/blog/" class="btn btn-outline d-none d-md-block" style="padding-top: 19px;"> See all <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> 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