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lang="can">CAN</span></a></li> </ul> </li> </ul></nav> </span> </div> </div> </div> </header> <div id="content" class="site-content container-fluid solid"> <div class="row"> <div id="ie-full-width" class="content-area"> <main id="main" class="site-main"> <div id="block_296be6b824de1eccf860500dfd419429" class="block-ie-header-with-bg" style="background-image: url( https://s46182.pcdn.co/wp-content/uploads/2023/08/hero-D2-1.jpg )"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="content"> <div class="title"><h1>Educational Videos: Index Explains</h1></div> <div> <div class="block-text d-none d-md-block"> <p>While digital advertising, and the technology behind it, is sophisticated, it doesn鈥檛 need to be confusing. From streaming TV and video to sustainability and efficiency, we鈥檙e breaking down the complexities of ad tech to help you unlock its full potential.</p> </div> </div> </div> </div> </div> </div> </div> <div id="block_2a0cd991a6eb212e688970d3260085c5" class="block-ie-image-title-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/11/supply-chain-transparency_3200x1800.jpg" alt="Supply Chain Transparency" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Understanding Supply Chain Transparency: Ads.txt, Sellers.json, and SupplyChain </h2> </div> <div class="content"> <p>Supply chain transparency is essential for protecting <a href="https://www.indexexchange.com/uk/video-series/protect-programmatic-campaigns-mfa-fraud-uk/">programmatic campaigns</a> from fraud, ensuring inventory quality, and maintaining brand safety. Jade Grodesky, senior manager of exchange quality at Index, explores how industry specifications like ads.txt, sellers.json, and SupplyChain object work together to provide a clear view of every participant in the programmatic supply chain. </p> </div> <div class="readmore"> <a href="https://www.indexexchange.com/uk/video-series/understanding-supply-chain-transparency/">Watch <span class="icon-arrow-right"></span></a> </div> </div> </div> </div> </div> <div style="height:40px" aria-hidden="true" class="wp-block-spacer ie-bg-color-grey-c"></div> <div class="wp-block-columns has-background is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex" style="background-color:#e9e9e9"> <div class="wp-block-column p-0 m-0 is-layout-flow wp-block-column-is-layout-flow"> <h4 class="wp-block-heading text-center">Get notified when new videos are available</h4> <div style="height:30px" aria-hidden="true" class="wp-block-spacer"></div> <script src="//go.indexexchange.com/js/forms2/js/forms2.min.js"></script> <form id="mktoForm_1193"></form> <script>MktoForms2.loadForm("//go.indexexchange.com", "942-BIU-279", 1193);</script> <script> MktoForms2.whenReady(function (form){ // add an onSuccess handler form.onSuccess(function(values, followUpUrl){ // get the form's jQuery element and hide it form.getFormElem().hide(); document.getElementById('confirmform').style.display = 'block'; // return false to prevent the submission handler from taking the lead to the follow up url return false; }); // insert page URL into hidden field upon submission form.addHiddenFields({ LastFormURL : document.location.href }); }); </script> <div id="confirmform" style="display:none;"><h3>Thank you</h3><p style="font-size:20px;">You will be notified each time a new video is released.</p></div> </div> </div> <div style="height:64px" aria-hidden="true" class="wp-block-spacer"></div> <div id="block_aee902cb5167610d0743c12a290bc982" class="block-ie-general-content ie-bg-color-grey-c p-0"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title"></h2> </div> <div class="block-content"> <p> </p> <h2></h2> <h2 id="anchor" style="font-size: 45px">Video series</h2> </div> </div> </div> </div> </div> <div id="block_68345bed7c9a1ef711e73062fb57a667" class="block-ie-call-to-action bg-dark"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/11/addressability-tv-series-image-D2-1.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <div class="d-flex justify-content-between"><div class="post-tag text-uppercase mb-3">INDEX EXPLAINS</div></div> <h2> Addressability </h2> <p> Today鈥檚 addressability landscape is constantly shifting. From alternative IDs to Privacy Sandbox, learn what new solutions offer and how to prepare for the future of addressability. </p> <a href="https://www.indexexchange.com/uk/series/addressability/" class="read-more" target="_self" > Explore addressability videos <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_c7ddd369f7a109f9b9dd58a6bcd11819" class="block-ie-call-to-action bg-light"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/08/Sustainability-image-copy-1.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <div class="d-flex justify-content-between"><div class="post-tag text-uppercase mb-3">INDEX EXPLAINS</div></div> <h2> Sustainability </h2> <p> There is an increased urgency for the advertising industry to reduce its carbon footprint. Tune in as we discuss how to take action and start driving toward a more sustainable future today. </p> <a href="https://www.indexexchange.com/uk/series/sustainability/" class="read-more" target="_self" > Explore sustainability videos <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_04980cad94445d8c6920e602612f2c5c" class="block-ie-call-to-action"> <section id="call-to-action" class="w-100"> <div class="container-fluid wrapper"> <div class="row no-gutters" data-aos="fade-up"> <div class="col-lg-6"> <div class="bg-image w-100 h-100 d-block" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2023/08/Streaming-tv-series-image-1.jpg')"></div> </div> <div class="col-lg-6"> <div class="content bg-white h-100"> <div class="d-flex justify-content-between"><div class="post-tag text-uppercase mb-3">INDEX EXPLAINS</div></div> <h2> Streaming TV </h2> <p> In this video series from Index Explains, we're breaking down the complexities of streaming TV advertising to help you unlock its full potential. </p> <a href="https://www.indexexchange.com/uk/series/streaming-tv/" class="read-more" target="_self" > Explore streaming TV videos <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> </div> </div> </section> </div> <div id="block_f407f4fe448096b02f8efdd0738c72f8" class="block-ie-post-videos-gird"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row"> <div class="col-md-12"> <div 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