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<li class='mega-menu-item mega-menu-item-type-widget widget_text mega-menu-item-text-57' id='mega-menu-item-text-57'><h4 class="mega-block-title">Per restare connessi</h4> <div class="textwidget"></div> </li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-9012993' id='mega-menu-item-9012993'><a class="mega-menu-link" href="https://www.indexexchange.com/it/eventi/">Eventi</a></li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-6010606' id='mega-menu-item-6010606'><a class="mega-menu-link" href="https://www.indexexchange.com/it/stampa/">Stampa</a></li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12 mega-hide-on-mobile' id='mega-menu-6010611-0-2'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget wds-megamenu-post-select-widget mega-menu-item-wds_megamenu_post_select_widget-24' id='mega-menu-item-wds_megamenu_post_select_widget-24'> <div class="wds-megamenu-post-select-widget"> <a class="wds-megamenu-post-select-widget__link" href="https://www.indexexchange.com/it/video-index-explains/"> <img width="373" height="210" src="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-index-explains.jpg" class="attachment-thumbnail size-thumbnail" alt="Featured Index Explains" decoding="async" srcset="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-index-explains.jpg 373w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-index-explains-350x197.jpg 350w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-index-explains-135x76.jpg 135w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-index-explains-172x97.jpg 172w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-index-explains-92x52.jpg 92w" sizes="(max-width: 373px) 100vw, 373px" /> <div class="wds-megamenu-post-select-widget__content"> <h3 class="wds-megamenu-post-select-widget__title"> Video: Index Explains <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </h3> <p class="wds-megamenu-post-select-widget__excerpt">Abbattiamo le complessità dell'ad tech per aiutarti a sbloccare il suo pieno potenziale.</p> </div> </a> </div> </li> </ul> </li><li class='mega-menu-column mega-menu-columns-3-of-12 mega-hide-on-mobile' id='mega-menu-6010611-0-3'> <ul class="mega-sub-menu"> <li class='mega-menu-item mega-menu-item-type-widget wds-megamenu-post-select-widget mega-menu-item-wds_megamenu_post_select_widget-25' id='mega-menu-item-wds_megamenu_post_select_widget-25'> <div class="wds-megamenu-post-select-widget"> <a class="wds-megamenu-post-select-widget__link" href="https://www.indexexchange.com/it/ad-tech-trends-predictions-it/"> <img width="373" height="210" src="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small.jpg" class="attachment-thumbnail size-thumbnail" alt="Featured 2025 ad tech trends" decoding="async" srcset="https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small.jpg 373w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-350x197.jpg 350w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-135x76.jpg 135w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-172x97.jpg 172w, https://s46182.pcdn.co/wp-content/uploads/2025/01/nav-featured-2025-trends-small-92x52.jpg 92w" sizes="(max-width: 373px) 100vw, 373px" /> <div class="wds-megamenu-post-select-widget__content"> <h3 class="wds-megamenu-post-select-widget__title"> I Principali Trend dell’Ad Tech da Seguire Nel 2025 <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </h3> <p class="wds-megamenu-post-select-widget__excerpt">Ecco i cinque principali trend dell’ad tech da considerare mentre si pianificano le attività per il 2025.</p> </div> </a> </div> </li> </ul> </li> </ul> </li></ul> </li><li class='mega-menu-item mega-menu-item-type-post_type mega-menu-item-object-page mega-menu-item-has-children mega-menu-megamenu mega-align-bottom-left mega-menu-grid mega-menu-item-6010589' id='mega-menu-item-6010589'><a class="mega-menu-link" href="https://www.indexexchange.com/it/chi-siamo/" aria-expanded="false" tabindex="0">Chi siamo<span class="mega-indicator"></span></a> <ul class="mega-sub-menu"> <li class='mega-menu-row' id='mega-menu-6010589-0'> <ul class="mega-sub-menu"> <li class='mega-menu-column mega-menu-columns-3-of-9' 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class="wpml-ls-native" lang="can">CAN</span></a></li> </ul> </li> </ul></nav> </span> </div> </div> </div> </header> <div id="content" class="site-content container-fluid"> <div class="row"> <div class="content-area"> <main id="main" class="site-main"> <div id="block_3d621e48a33c69bc7580713a051f2029" class="block-ie-page-header ie-stone-mode valign--center horizontal " style="margin-bottom: 0px;"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row justify-content-between"> <div class="col-lg-5 d-flex mb-4 mb-lg-0"> <div class="block-content" style="margin-top: 0px"> <span> <div class="block-page-title"><a href="https://www.indexexchange.com/it/prodotti/" title="Prodotti">Prodotti</a></div> <div class="block-header"> <h1>Index Marketplaces</h1> </div> </span> <div> <div class="block-text d-none d-md-block"> <p>Crea nuove opportunità mediatiche con la tua offerta unica e la premium supply omnicanale tramite Index Exchange, il tutto senza alcun lavoro di sviluppo da parte tua.</p> </div> </div> </div> </div> <div class="col-lg-7"> <div class="block-image"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2025/02/index-marketplaces-header-1920x1080-1.png" alt="index-marketplaces-header-1920x1080" /> </div> <div class="alternate-block-text d-md-none"> <p>Crea nuove opportunità mediatiche con la tua offerta unica e la premium supply omnicanale tramite Index Exchange, il tutto senza alcun lavoro di sviluppo da parte tua.</p> </div> </div> </div> </div> </div> <div id="block_cce0d6b390dd1e832245f2ee5097db5f" class="block-ie-image-title-content"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-3 order-2 order-md-1" style=""> <div class="image image-align-middle"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-introducing-4.png" alt="Icon for omnichannel" /> </div> </div> <div class="col-md-9 order-1 order-md-2"> <div class="title"> <h2>Presentazione di Marketplaces</h2> </div> <div class="content"> <p>La piattaforma di Index Exchange, facile da configurare, dà modo ai partner di creare un’attività sulla base del nostro ampio accesso ai proprietari di media omnicanale. Come partner di Marketplaces, puoi sfruttare le tue capacità uniche, che si tratti di dati, relazioni dirette con i publisher o altri servizi di curation ed expertise, per sviluppare nuove opportunità multimediali che offrano valore ed efficienza ai tuoi clienti lungo l’intero supply path.</p> </div> </div> </div> </div> </div> <div id="block_9bae7635d69190a87bef899dc0939eb8" class="block-ie-image-title-content ie-mid-mode"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-2 order-md-1" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-business-needs-1600x900-1-4.jpg" alt="Person using the Index Exchange platform" /> </div> </div> <div class="col-md-5 order-1 order-md-2"> <div class="title"> <h2>Sfrutta il potere della flessibilità</h2> </div> <div class="content"> <p>Marketplaces, la piattaforma enterprise di Index Exchange, è facile da configurare per i partner in base alle esigenze dell’azienda, aiutandoti a commercializzare la tua offerta di media.</p> <p>Per i proprietari di media, questo apre l’inventory a fonti di domanda del tutto nuove senza richiedere alcuna nuova integrazione o sviluppo.</p> </div> <div class="readmore"> <a href="#marketplaces-form">Scopri di più sulla personalizzazione di Index Marketplaces <span class="icon-arrow-right"></span></a> </div> </div> </div> </div> </div> <div id="block_d019b8c99dcb003d52915b6d96807ad1" class="block-ie-image-title-content ie-mid-mode"> <div class="container-fluid wrapper ie-ptb-none"> <div class="row d-flex justify-content-between align-items-center"> <div class="col-md-6 order-1 order-md-2" style=""> <div class="image image-align-left"> <img decoding="async" class="img-fluid" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-tools-for-partners-1600x900-1-4.jpg" alt="Partners meeting around a table" /> </div> </div> <div class="col-md-5 order-2 order-md-1"> <div class="title"> <h2>Potenti strumenti per i partner e i proprietari di media di Marketplace</h2> </div> <div class="content"> <p>Un’intuitiva UI consente ai partner di gestire facilmente la supply e i deal usando una serie di potenti funzionalità e le tue risorse di proprietà. Dati e report dettagliati ti forniscono le informazioni necessarie per misurare il tuo successo.</p> <p>La nostra piattaforma dà ai proprietari di media il pieno controllo e la flessibilità per determinare chi accede all’inventory e una visione completa e trasparente dell’impatto della nuova domanda.</p> </div> <div class="readmore"> <a href="#marketplaces-form">Scopri di più sulle funzionalità di Index Marketplaces <span class="icon-arrow-right"></span></a> </div> </div> </div> </div> </div> <div id="block_81a25e1f7a5680648ce34bc34dd3d33f" class="block-ie-solution-two-columns"> <div class="wrapper container-fluid"> <div class="title-wrap"> <h2 class="d-block main-title">Caratteristiche di Marketplaces</h2> </div> <div class="grid grid-cols justify-content-between"> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-single-fee-4.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Tariffa unica di Index Exchange </h3> <div class="d-block content"><p>Grazie all’assenza di commissioni aggiuntive per la piattaforma sulle transazioni di Marketplace, maggiori investimenti vengono destinati ai media, per una migliore performance delle campagne pubblicitarie per i marketer e una quota maggiore di spesa pubblicitaria per i proprietari di media.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-omnichannel-4.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Progettato per la pubblicità omnicanale</h3> <div class="d-block content"><p>Accedi facilmente all’inventory premium di tutti i proprietari di media su tutti i canali, che si tratti di TV in streaming, native, mobile o display. Scegli come target una serie di segnali e occupati della curation in base alle relazioni dirette con i provider.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-integration-4.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Integrazione fluida</h3> <div class="d-block content"><p>Marketplaces è chiavi in mano fin dall’inizio e non richiede alcun lavoro di sviluppo aggiuntivo, né adattamenti da parte di partner o proprietari dei media che vogliono partecipare.</p> </div> </div> </div> <div class="col-item d-flex"> <span class="lock-icon mr-lg-4 mb-2 mb-lg-0 d-block"> <img decoding="async" src="https://s46182.pcdn.co/wp-content/uploads/2024/01/marketplaces-icon-bidding-4.png" loading="lazy" class="img-fluid" /> </span> <div class="block-content d-block"> <h3 class="d-block title">Bidding tramite DSP</h3> <div class="d-block content"><p>Migliora l’efficienza del tuo supply path continuando a effettuare transazioni direttamente tramite i tuoi partner DSP preferiti.</p> </div> </div> </div> </div> </div> </div> <div id="block_1ddce6531f97db965575c2402c4cb0c7" class="block-ie-why-diff-carousel ie-stone-mode order--image_top "> <div class="container-fluid wrapper"> <div class="row"> <div class="col-md-12"> <div class="block-title"> <h2 class="title">Senti cosa dicono i partner di Marketplace</h2> </div> </div> </div> <div class="ie-why-diff-carousel"> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">01</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/09/marketplace-partner-dentsu-logo.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">01</span> </div> <div class="content-wrap"> <div> <p>“Index Marketplaces sfrutta tecnologie all’avanguardia per raggiungere un’elevata efficienza. Siamo entusiasti di selezionare l’ampio inventory di media di Index Exchange e integrarlo con le nostre soluzioni esclusive, offrendo opportunità di marketing agli inserzionisti di diversi settori in un ambiente sicuro per il brand.”</p> <p>– Takahiro Horio<br /> CEO, Dentsu Japan International Brands</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">02</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-audigent-logo2.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">02</span> </div> <div class="content-wrap"> <div> <p>“La curation è stata una forza trainante per l’innovazione in tutto il panorama del programmatic advertising e Index Marketplaces è stato un partner prezioso per Audigent. La loro soluzione di curation ci permette di combinare i nostri dati proprietari sicuri dal punto di vista della privacy con l’inventory omnicanale premium, supportando la nostra capacità di soddisfare e superare i Key Performance Indicator (KPI) dei nostri clienti”.</p> <p>– Chris Meredith<br /> GM, supply side partnerships, Audigent</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">03</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-multilocal-logo2.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">03</span> </div> <div class="content-wrap"> <div> <p>“Le esigenze dei media buyer si stanno evolvendo: vogliono campagne pubblicitarie sicure per i brand, sostenibili e addressable. Con le integrazioni di premium supply di Index Marketplaces e la nostra tecnologia Active Curation, siamo in grado di curare l’offerta su misura per loro, in modo da soddisfare le esigenze che hanno nel modo più conveniente e scalabile. La curation non solo semplifica l’accesso a un’inventory personalizzata e sicura per i brand, ma offre anche efficienze significative, quindi i buyer ottengono il massimo ritorno sui propri investimenti.”</p> <p>– Robin Bootle<br /> Co-founder and chief operating officer, Multilocal</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">04</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-iris-logo2.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">04</span> </div> <div class="content-wrap"> <div> <p>“L’accesso ai dati a livello di video disponibile su Index Marketplaces aiuta i media buyer a scalare le proprie strategie contestuali all’interno della TV in streaming, raggiungendo con efficacia gli spettatori nei momenti più cruciali. Questo approccio mirato migliora l’efficienza delle campagne pubblicitarie, dando modo ai brand di entrare in contatto con il proprio pubblico in modo più significativo e con maggior impatto.”</p> <p>– Nancy Neumann Grey<br /> SVP of business development, IRIS.TV</p> </div> </div> </div> <div class="carousel-cell"> <div class="title-wrap d-none d-md-block"> <h3 class="title"></h3><span class="counter">05</span> </div> <div class="image-wrap" style="background-image: url('https://s46182.pcdn.co/wp-content/uploads/2024/08/marketplace-partner-attain-logo2.png');"></div>  <div class="title-wrap title-wrap-mobile d-block d-sm-none"> <h3 class="title"></h3><span class="counter">05</span> </div> <div class="content-wrap"> <div> <p>“La nostra collaborazione con Index Marketplaces promette di ridefinire l’acquisto dei media consentendo l’accesso ai dati delle transazioni attraverso i canali premium, offrendo approfondimenti su ROAS e conversioni in tempo reale, oltre ad aprire la strada a campagne pubblicitarie più strategiche ed efficaci.”</p> <p>– Brian Mandelbaum<br /> CEO, Attain</p> </div> </div> </div> </div> </div> </div> <div id="marketplaces-form"></div> <div id="block_bee9d4a7170bcc5a16f95c677b5b5c73" class="block-ie-marketo-form ie-cyan-mode" > <div class="container"> <div class="row"> <div class="col-lg-12"> <h2>Sei pronto a sperimentare Index Marketplaces?</h2> <p>Siamo entusiasti di offrire Marketplaces ai nostri clienti e partner. Iscriviti qui sotto per entrare nella lista d’attesa e ti contatteremo.</p> </p> <script src="//go.indexexchange.com/js/forms2/js/forms2.min.js"></script> <form id="mktoForm_1330"></form> <script>MktoForms2.loadForm("//go.indexexchange.com", "942-BIU-279", 1330);</script> </div> </div> </div> </div> <div id="block_f6fe487b309ce66a762b94e3b1de5cfd" class="block-ie-latest-index-exchange-posts"> <div class="container-fluid related-posts"> <div class="row"> <div class="col-12"> <div class="d-md-flex justify-content-between mb-5"> <h2>Ultime dal blog</h2> <a href="https://www.indexexchange.com/it/blog/" class="btn btn-outline d-none d-md-block" style="padding-top: 19px;"> See all <span class="ml-1"><svg width="15" height="13" viewBox="0 0 15 13" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.40087 11.4375L12.1997 7.30415H0V5.74859H12.1997L8.40087 1.61526L9.57308 0.526367L15 6.52637L9.57308 12.5264L8.40087 11.4375Z" fill="currentColor"/> </svg> </span> </a> </div> </div> <div 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