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src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-visitor-tracking-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Website Visitor Tracking</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Turn page views into pipeline</p></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Engagement</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/products/engage"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="18" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-sales-auto-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Sales Automation</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Streamline phone and email outreach</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/products/chorus"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-convo-intel-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Conversation Intelligence</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Analyze every interaction</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/products/chat"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="17" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-website-chat-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Website Chat</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Identify, engage, and route visitors</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="page" href="/features/form-optimization"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-web-form-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Web Form Optimization</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Ask for less, deliver more</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/ad-targeting"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-digital-ad-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Digital Advertising</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Target tailor-made audience</p></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Orchestration</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/workflow-tools"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="17" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-workflows-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Workflows</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Kickstart go-to-market activities</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/data-enrichment"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-lead-enrich-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Lead Enrichment</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Append data in real-time</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/features/ideal-customer"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="14" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-predictive-model-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Predictive Modeling</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Meet your next customer</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/data-as-a-service/data-services"><div class="h6 SubMenu_title_container__9o3Gy"><div aria-hidden="true" class="SubMenu_icon__40CgF" data-cy="icon"><img alt="image" data-cy="image" loading="lazy" width="16" height="16" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2024/07/nav-data-mngt-icon.svg"/></div><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Data Management</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Automate engagement-ready data</p></a></li></ul></li></ul><ul class="SubMenu_columns__AoiZY SubMenu_columns_1___D5HV" style="background-color:#f8f9ff" data-cy="sub_menu_main"><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(3, minmax(0, 1fr))"><li><a data-cy="link" href="https://market.zoominfo.com/" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">App Marketplace</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Get integrations that deliver innovation</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/enterprise"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Enterprise</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Transformative solutions for industry leaders</p></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/solutions/data-as-a-service/enterprise-api"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">API</span></div><p class="SubMenu_sub_title__xCWm7 mangave" data-cy="small_title">Deliver data across business systems & workflows</p></a></li></ul></li></ul></div></li><li data-cy="menu_link" data-automation-id="automation-Pricing" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N "><a tabindex="0" class="MenuLink_link__dWxpL" data-cy="link" aria-current="false" href="/pricing"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Pricing</span></a></li><li data-cy="menu_link" data-automation-id="automation-Our Data" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N "><a tabindex="0" class="MenuLink_link__dWxpL" data-cy="link" aria-current="false" href="/data"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Our Data</span></a></li><li data-cy="menu_link" data-automation-id="automation-Resources" class="MenuLink_menu_link__hc_zu MenuLink_dark__fQX4N MenuLink_menu_item_has_children__WyIY0 "><a tabindex="0" class="MenuLink_link__dWxpL" id="mainMenuItem_4" aria-expanded="false" data-toggle="dropdown" data-cy="menu_link_anchor" role="button"><span class="MenuLink_link_title__IAfn2 MenuLink_dark__fQX4N " data-cy="menu_link_title">Resources</span></a><div data-cy="sub_menu" class="SubMenu_sub_menu___HkPW SubMenu_close__sRJbH " aria-labelledby="mainMenuItem_4" style="width:40rem;left:-9rem"><ul class="SubMenu_columns__AoiZY SubMenu_columns_2__jymxI" data-cy="sub_menu_main"><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Learn</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a data-cy="link" href="https://pipeline.zoominfo.com/" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Blog</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about/case-studies"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Case Studies</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/resources"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Resource Center</span></div></a></li><li><a data-cy="link" href="//www.zoominfo.com/lead-generation-tools" class="SubMenu_menu_link__7gUvM" aria-current="false"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Free Tools</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/plays"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">GTM Plays</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about/help-center"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Help Center</span></div></a></li></ul></li><li class="SubMenu_sub_menu_column__vxZQ2" data-cy="sub_menu_column"><div data-cy="column_title" class="SubMenu_column_title__EluMq mangave">Company</div><ul class="SubMenu_column_list__PDMQG" style="grid-template-columns:repeat(1, minmax(0, 1fr))"><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/about"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">About Us</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/careers"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Careers</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/partner"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Partner Program</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/newsroom"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Newsroom</span></div></a></li><li><a class="SubMenu_menu_link__7gUvM" data-cy="link" aria-current="false" href="/trust-center"><div class="h6 SubMenu_title_container__9o3Gy"><span class="SubMenu_menu_name___SEY_" data-cy="menu_name">Trust Center</span></div></a></li></ul></li></ul></div></li></ul></nav><ul class="SideMenu_side_menu__MCGwl SideMenu_reduce_spaces__331bN SideMenu_desktop__CaOLk" data-cy="side_menu"><li data-automation-id="automation-navbar-contact-sales" class="SideMenu_btn_container__iDxF3"><a class="SideMenu_btn__7RzI_ secondary-btn-dark" data-cy="link" href="/free-trial-contact-sales">Contact Sales</a></li><li data-automation-id="automation-navbar-free-trial" class="SideMenu_btn_container__iDxF3"><a class="SideMenu_btn__7RzI_ primary-btn" data-cy="link" href="/free-trial?camp_id=7014y000001e1p9AAA">Free Trial</a></li></ul></div></div></header><main role="main" class="Layout_content__z2wP2" id="main-content" tabindex="-1"><div data-cy="hero-theme-banner-wrapper" id="hero-theme-banner" class="HeroThemeBanner_hero_wrapper__v_xV9 HeroThemeBanner_features__QCrNB undefined"><div class="HeroThemeBanner_inner_wrapper__E8Y_8"><div data-cy="hero-content" class=""><section role="region" aria-label="Hero Banner" class="HeroThemeBanner_content_max_width__kU1_u"><div data-cy="expand-form-hero-banner-wrapper" class="ExpandFormHeroBanner_body__f9WIH undefined ExpandFormHeroBanner_lottie__FH39d undefined"><div data-cy="expand-content" class="ExpandFormHeroBanner_text_wrapper__kXsMm "><div data-cy="hero-left-side-content" class="HeroLeftSideContent_wrapper__wTPlt undefined undefined undefined"><h1 class="h1 large" data-cy="hero-red-dot">Ditch Clunky Web Forms to Capture the Best Leads<span data-cy="red-dot" class="red-500">.</span></h1><div class="HeroLeftSideContent_subtitle__ChPGO ivory html-content"><p>Maximize website conversions and improve lead quality with single-field, data-enriched web forms — courtesy of FormComplete.</p> </div></div><div class="ExpandFormHeroBanner_expand_form__0HIEC "></div></div><div data-cy="expand-media" class="ExpandFormHeroBanner_media_wrapper__3eyI5 "></div></div></section></div></div></div><div class="birch-bg page-pt wrapper-padding" data-cy="content-title"><h2 class="content-max-width-narrow text-center h1">Get more leads with lead capture software.</h2></div><div class="birch-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R "><div class="ContentSection_content__jW4xe "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="Convert,-score,-route" tabindex="0"><p data-cy="label" class="eyebrow mangave">Convert, score, route</p></div><h2 class="ContentSection_title__GCBY4">Gather actionable data </h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Ask for a website visitor’s business email on your website form and let FormComplete fill in the rest. ZoomInfo’s lead capture software appends incoming leads’ critical data points within your technology stack for you to segment, score, and take action on.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="734" height="510" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/FC-gather-actionable-data1.png?w=750&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/FC-gather-actionable-data1.png?w=1920&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/FC-gather-actionable-data1.png?w=1920&q=75"/></div></div></div></section></div><div class="ivory-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R ContentSection_top__SdkPb"><div class="ContentSection_content__jW4xe ContentSection_top__SdkPb "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="Re-engage-interested-prospects" tabindex="0"><p data-cy="label" class="eyebrow mangave">Re-engage interested prospects</p></div><h2 class="ContentSection_title__GCBY4">Collect prospect information from abandoned forms</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Capture the information that your website visitors provide before they abandon a form with FormComplete Abandoned Form Tracking.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button></div><div data-cy="content-section-bottom" class="ContentSection_bottom_content__a0OLM "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="1688" height="844" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/formcomplete-abandons.png?w=1920&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/formcomplete-abandons.png?w=3840&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/formcomplete-abandons.png?w=3840&q=75"/></div></div></div></section></div><div class="birch-bg undefined undefined rebranding-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R "><div class="ContentSection_content__jW4xe "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="Verify-email-addresses" tabindex="0"><p data-cy="label" class="eyebrow mangave">Verify email addresses</p></div><h2 class="ContentSection_title__GCBY4">Validate emails at any point of entry</h2><div class="ContentSection_text__56eDX html-content content-simple"><p>Eliminate faulty form submissions once and for all. FormComplete verifies every email and rejects invalid addresses in real time.</p> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Request Demo</button></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="1194" height="1166" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/WF-create-workflow-verify-emails-1.png?w=1200&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/WF-create-workflow-verify-emails-1.png?w=3840&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/WF-create-workflow-verify-emails-1.png?w=3840&q=75"/></div></div></div></section></div><section role="region" aria-label="Featured Testimonials Slider" data-cy="testimonials-slider" class="TestimonialSlider_testimonial_swiper__Ov_fK birch-bg"><div class="black-bg"><section data-cy="horizontal-gradient" class="HorizontalGradient_horizontal_gradient__nDpBh default-gradient-bg"></section><div class="wrapper-padding"><div class="swiper TestimonialSlider_swiper__5jdg7"><div class="swiper-wrapper"><div class="swiper-slide"><div data-cy="testimonial" id="testimonial-0-Since_implem" class="Testimonial_wrapper__rKF6x"><div class="Testimonial_testimonial__0f2ow undefined"><div class="Testimonial_container__gM8o_"><div class="Testimonial_text_block__kNqDa"><h3 data-cy="testimonial-title" class="Testimonial_title__3z3rP">"ZoomInfo serves as the foundation of our sales and marketing initiatives.</h3><p data-cy="testimonial-content" class="p large">Since implementing FormComplete, we’ve been able to reduce the number of form fields from seven to three and in doing so, we’ve seen a 26% increase in conversions."</p><div data-cy="testimonial-logo" class="Testimonial_logo__35RsU"><img alt="company logo" data-cy="image" loading="lazy" width="174" height="47" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2021/12/chili-piper-logo.svg"/></div><div data-cy="testimonial-author" class="Testimonial_author_wrapper__nhZaS"><img alt="Scott Haney" data-cy="image" loading="lazy" width="59" height="59" decoding="async" data-nimg="1" class="Testimonial_author_img__iZAkv" style="color:transparent" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/01/Scott-Haney.jpg?w=64&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/01/Scott-Haney.jpg?w=128&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/01/Scott-Haney.jpg?w=128&q=75"/><div><h5 class="Testimonial_name__UFygF h5" data-cy="heading">Scott Haney</h5><p data-cy="testimonial-author-job-title" class="undefined p ">Revenue Operations</p></div></div></div></div></div></div></div></div></div></div></div></section><section role="region" aria-label="Frequently Asked Questions" class="FaqAccordion_wrapper__XBN8V ivory-bg page-pt-pb wrapper-padding" data-cy="accordion-wrapper"><div class="FaqAccordion_content__LdIQx content-max-width"><div class="FaqAccordion_body__3AktR " data-cy="body"><div class="FaqAccordion_title_section__PLx_5"><h2 class="h1 capitalize" data-cy="title">Get Answers: Lead Capture Software FAQs</h2></div><div class="FaqAccordion_faq_section__yOota" data-cy="faq-section"><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp undefined AccordionItem_default__DcGK6 pointer focus-border" id="accordion-0" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">What is lead capture software?</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><p><span style="font-weight: 400;">Lead capture software gathers data about prospects who have shown interest in your product or service. Lead capture solutions, like FormComplete, give prospects a better, streamlined experience, while still gathering essential data. </span></p> <p><span style="font-weight: 400;">Marketers and salespeople depend on accurate and complete data to make the best decision about where to funnel a prospect. Lead capture software strikes a balance between gathering sufficient data and the likelihood that your prospect abandons a form that is too long.</span></p> <p><span style="font-weight: 400;">Read more about how the </span><a href="https://pipeline.zoominfo.com/marketing/website-form-data"><span style="font-weight: 400;">ZoomInfo platform captures rich data about your prospects</span></a><span style="font-weight: 400;"> without chasing them away. </span></p> </div></div></div><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp undefined AccordionItem_default__DcGK6 pointer focus-border" id="accordion-1" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">How many fields should be on a form?</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><p><span style="font-weight: 400;">Fewer form fields lead to higher conversion rates. When you reduce the number of form fields, you increase the likelihood of a prospect hitting the “submit” button. </span></p> <p><span style="font-weight: 400;">Conduct an audit to identify which form fields are critical to your sales or conversion process. Remove any form fields that aren’t absolutely necessary. Then conduct A/B tests to determine which form field combinations drive ideal business results. </span></p> <p><span style="font-weight: 400;">Lead capture software, backed by a B2B data provider like ZoomInfo, can seamlessly fill in gaps in form data on the back end.</span></p> <p><span style="font-weight: 400;">Check out </span><a href="https://pipeline.zoominfo.com/marketing/lead-generation-landing-pages"><span style="font-weight: 400;">7 Ways to Optimize Your Lead Generation Landing Pages</span></a><span style="font-weight: 400;">.</span></p> </div></div></div><div data-cy="accordion-item" class="AccordionItem_accordion_item__popJp undefined AccordionItem_default__DcGK6 pointer focus-border" id="accordion-2" tabindex="0"><div data-cy="title-wrapper" class="AccordionItem_title_wrapper__YVqYJ"><span tabindex="0" class="AccordionItem_icon__0DIVd"></span><h3 data-cy="question" class="AccordionItem_accordion_title__KP6_L h4">What is a good form-fill rate?</h3></div><div data-cy="answer-wrapper" class="AccordionItem_content_wrapper__BlPG3 AccordionItem_close__i9RRi"><div data-cy="answer" class="AccordionItem_content__Zdnb5 html-content"><p><span style="font-weight: 400;">A good form-fill rate falls between 2% and 5%. A good conversion rate is the one that allows you to hit your desired performance metrics. </span></p> <p><span style="font-weight: 400;">With lead capture software and fewer form fields, businesses can boost form fill-rates by presenting prospects with fewer barriers to conversion — without sacrificing data. This creates a better customer experience and more qualified leads. </span></p> <p><span style="font-weight: 400;">What happens after lead capture? </span><a href="https://pipeline.zoominfo.com/sales/the-anatomy-of-a-lead-why-web-forms-are-big-business"><span style="font-weight: 400;">Read about key next steps</span></a><span style="font-weight: 400;">. </span></p> </div></div></div></div></div></div></section><div data-cy="cta-banner" class="CtaBanner_wrapper__0W0xQ"><div data-cy="wrapper" class="CtaBanner_container__0cylK CtaBanner_simple__5l6s1 CtaBanner_features__PhuOQ wrapper-padding"><div class="CtaBanner_content__WA1It CtaBanner_simple__5l6s1 content-max-width"><div class="CtaBanner_text__fDg4K CtaBanner_simple__5l6s1"><h2 data-cy="title" class="CtaBanner_title__CGOPn super h1">Capture more leads now! </h2><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn CtaBanner_link__1E3_P primary-btn">Request 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