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class="DefaultThemeHeroBanner_text_wrapper__WZUQ1"><div data-cy="hero-left-side-content" class="HeroLeftSideContent_wrapper__wTPlt undefined undefined HeroLeftSideContent_form__9hNOI"><h1 class="h1 large" data-cy="hero-red-dot">Modernize Your GTM Playbook<span data-cy="red-dot" class="chili">.</span></h1><div class="HeroLeftSideContent_subtitle__ChPGO dark html-content"><p><img loading="lazy" decoding="async" class="alignleft size-full wp-image-2867" src="https://content.zoominfo.com/wp-content/uploads/2022/04/labs-zi-white-2-01.svg" alt="" width="173" height="60" /></p> <p>Collaborate with our GTM advisors to unlock true relevance at scale and bring your AI and data-driven playbook to life.</p> <ul> <li>Turn Data Into Insights</li> <li>Transform GTM Operations</li> <li>Scale Your Personalized Playbook</li> </ul> </div></div></div><div data-cy="media-wrapper" class="DefaultThemeHeroBanner_media_wrapper__R_djp"></div></div></section></div></div></div><nav role="navigation" aria-label="Content Section Navigation" data-cy="nav-wrapper" class="ContentSectionsNavBar_nav__8qvZ0 undefined default-gradient-bg wrapper-padding ContentSectionsNavBar_with_announcement__STMTU"><ul data-cy="labels-container" class="ContentSectionsNavBar_container__YN6pq content-max-width"><li data-cy="label-container"><a data-cy="label-link" href="#DATA-DRIVEN-STRATEGIES" class="ContentSectionsNavBar_link__2I7d5 ivory tag pointer">DATA-DRIVEN STRATEGIES</a></li><li data-cy="label-container"><a data-cy="label-link" href="#AUTOMATED-WORKFLOWS" class="ContentSectionsNavBar_link__2I7d5 ivory tag pointer">AUTOMATED WORKFLOWS</a></li><li data-cy="label-container"><a data-cy="label-link" href="#RELEVANCE-AT-SCALE" class="ContentSectionsNavBar_link__2I7d5 ivory tag pointer">RELEVANCE AT SCALE</a></li></ul></nav><div class="birch-bg undefined ContentSection_light__h18rI ContentSection page-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R "><div class="ContentSection_content__jW4xe ContentSection_content "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="DATA-DRIVEN-STRATEGIES"><p data-cy="label" class="eyebrow light">DATA-DRIVEN STRATEGIES</p></div><h2 class="ContentSection_title__GCBY4">Turn Data Into Insights</h2><div class="ContentSection_text__56eDX ContentSection_text html-content content-simple"><p>Transform your 1st and 3rd party, structured and unstructured data into company-specific insights that power better customer experiences across every channel.</p> <p>Services include:</p> <ul> <li aria-level="1">Define and develop custom data attributes to refine your TAM and ICP.</li> <li aria-level="1">Evaluate and enhance GTM modeling to support play development and next-best action prioritization.</li> <li aria-level="1">Evolve your data management practices to provide access to insights across your organization.</li> <li aria-level="1">Unlock ‘how’ to go-to-market based on proprietary signals analyses formulated for your specific business.</li> </ul> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Learn More</button><a data-cy="link" href="https://www.zoominfo.com/plays" class="ContentSection_link__w6oyh light text-link">View Open-Sourced Plays</a></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><div class="lottie-player-wrapper" data-cy="lottie-player-wrapper"></div></div></div></div></section></div><section role="region" aria-label="Testimonials Grid Section" class="wrapper-padding ivory-bg page-pt-pb undefined"><div class="content-max-width"><div class="infinite-scroll-component__outerdiv"><div class="infinite-scroll-component " style="height:auto;overflow:auto;-webkit-overflow-scrolling:touch"><div><div style="display:flex;flex-direction:row;justify-content:center;align-content:stretch;box-sizing:border-box;width:100%;gap:2.4rem" class="TestimonailsGrid_grid_wrapper__QhCJo"><div style="display:flex;flex-direction:column;justify-content:flex-start;align-content:stretch;flex:1;width:0;gap:2.4rem"><div class="TestimonialCard_card__0qXmD TestimonialCard_stretch__j4OoK"><svg xmlns="http://www.w3.org/2000/svg" width="23" height="16" viewBox="0 0 23 16" fill="none"><path d="M0 6C0 2.685 2.685 0 6 0H6.4C7.285 0 8 0.715 8 1.6C8 2.485 7.285 3.2 6.4 3.2H6C4.455 3.2 3.2 4.455 3.2 6V6.4H6.4C8.165 6.4 9.6 7.835 9.6 9.6V12.8C9.6 14.565 8.165 16 6.4 16H3.2C1.435 16 0 14.565 0 12.8V11.2V9.6V6ZM12.8 6C12.8 2.685 15.485 0 18.8 0H19.2C20.085 0 20.8 0.715 20.8 1.6C20.8 2.485 20.085 3.2 19.2 3.2H18.8C17.255 3.2 16 4.455 16 6V6.4H19.2C20.965 6.4 22.4 7.835 22.4 9.6V12.8C22.4 14.565 20.965 16 19.2 16H16C14.235 16 12.8 14.565 12.8 12.8V11.2V9.6V6Z" fill="#000514"></path></svg><div class=" TestimonialCard_testimonial__MtBSW"><p>A data-driven playbook is the biggest difference between the average and the highest performing company.</p> </div><h2 class="TestimonialCard_name__jNkqM h6" data-cy="name">Christine Trodella</h2><p class="TestimonialCard_job_title__kX0Lw p xs mangave">Head of B2B Sales, Reality Labs, Meta</p><div class="TestimonialCard_logo_wrapper__wJ8DZ"><img alt="Testimonial Logo" data-cy="image" loading="lazy" width="60" height="24" decoding="async" data-nimg="1" class="TestimonialCard_logo__CyllB" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2023/08/meta-white-01.svg"/></div></div><div class="TestimonialCard_card__0qXmD TestimonialCard_stretch__j4OoK"><svg xmlns="http://www.w3.org/2000/svg" width="23" height="16" viewBox="0 0 23 16" fill="none"><path d="M0 6C0 2.685 2.685 0 6 0H6.4C7.285 0 8 0.715 8 1.6C8 2.485 7.285 3.2 6.4 3.2H6C4.455 3.2 3.2 4.455 3.2 6V6.4H6.4C8.165 6.4 9.6 7.835 9.6 9.6V12.8C9.6 14.565 8.165 16 6.4 16H3.2C1.435 16 0 14.565 0 12.8V11.2V9.6V6ZM12.8 6C12.8 2.685 15.485 0 18.8 0H19.2C20.085 0 20.8 0.715 20.8 1.6C20.8 2.485 20.085 3.2 19.2 3.2H18.8C17.255 3.2 16 4.455 16 6V6.4H19.2C20.965 6.4 22.4 7.835 22.4 9.6V12.8C22.4 14.565 20.965 16 19.2 16H16C14.235 16 12.8 14.565 12.8 12.8V11.2V9.6V6Z" fill="#000514"></path></svg><div class=" TestimonialCard_testimonial__MtBSW"><p>ZI Labs is re-inventing the modern sales playbook for our companies.</p> </div><h2 class="TestimonialCard_name__jNkqM h6" data-cy="name">Meka Asonye</h2><p class="TestimonialCard_job_title__kX0Lw p xs mangave">Partner, First Round</p><div class="TestimonialCard_logo_wrapper__wJ8DZ"><img alt="Testimonial Logo" data-cy="image" loading="lazy" width="60" height="24" decoding="async" data-nimg="1" class="TestimonialCard_logo__CyllB" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2023/08/first-round-white-01.svg"/></div></div><div class="TestimonialCard_card__0qXmD TestimonialCard_stretch__j4OoK"><svg xmlns="http://www.w3.org/2000/svg" width="23" height="16" viewBox="0 0 23 16" fill="none"><path d="M0 6C0 2.685 2.685 0 6 0H6.4C7.285 0 8 0.715 8 1.6C8 2.485 7.285 3.2 6.4 3.2H6C4.455 3.2 3.2 4.455 3.2 6V6.4H6.4C8.165 6.4 9.6 7.835 9.6 9.6V12.8C9.6 14.565 8.165 16 6.4 16H3.2C1.435 16 0 14.565 0 12.8V11.2V9.6V6ZM12.8 6C12.8 2.685 15.485 0 18.8 0H19.2C20.085 0 20.8 0.715 20.8 1.6C20.8 2.485 20.085 3.2 19.2 3.2H18.8C17.255 3.2 16 4.455 16 6V6.4H19.2C20.965 6.4 22.4 7.835 22.4 9.6V12.8C22.4 14.565 20.965 16 19.2 16H16C14.235 16 12.8 14.565 12.8 12.8V11.2V9.6V6Z" fill="#000514"></path></svg><div class=" TestimonialCard_testimonial__MtBSW"><p>ZI Labs combines a modern playbook with a world-class sales stack and data assets.</p> </div><h2 class="TestimonialCard_name__jNkqM h6" data-cy="name">Jeanne DeWitt Grosser</h2><p class="TestimonialCard_job_title__kX0Lw p xs mangave">Global Head of Partnerships, Stripe</p><div class="TestimonialCard_logo_wrapper__wJ8DZ"><img alt="Testimonial Logo" data-cy="image" loading="lazy" width="60" height="24" decoding="async" data-nimg="1" class="TestimonialCard_logo__CyllB" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2023/08/stripe-white-01.svg"/></div></div></div></div></div></div></div></div></section><div class="birch-bg undefined ContentSection_light__h18rI ContentSection page-pt-pb wrapper-padding" data-cy="content-section"><section aria-label="Content Section" class="content-max-width"><div data-cy="content-section-container" class="ContentSection_content_section__dLRDy ContentSection_base__IFd8R "><div class="ContentSection_content__jW4xe ContentSection_content "><div data-cy="content-logo-label" class="ContentSection_label_wrapper__OVF4U ref-label" id="AUTOMATED-WORKFLOWS"><p data-cy="label" class="eyebrow light">AUTOMATED WORKFLOWS</p></div><h2 class="ContentSection_title__GCBY4">Transform GTM Operations</h2><div class="ContentSection_text__56eDX ContentSection_text html-content content-simple"><p>Together, we’ll architect your AI-enabled GTM workflow. By integrating your data and systems with modern GTM as the goal, you’ll build new ops capacity to drive efficiencies for your sales and marketing teams.</p> <p>Services include:</p> <ul> <li aria-level="1">Define new standards of procedures for workflows to source, process, and execute omni-channel GTM playbooks.</li> <li aria-level="1">Frameworks to configure best-in class generative AI and GTM tools and systems architecture.</li> <li aria-level="1">Advanced techniques to automate data pipelines and enrichment aligned to data-driven play strategies.</li> </ul> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Learn More</button></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><img alt="image" data-cy="image" loading="lazy" width="1080" height="686" decoding="async" data-nimg="1" style="color:transparent;height:auto;max-width:100%" srcSet="https://content.zoominfo.com/wp-content/uploads/2022/04/edit.png?w=1080&q=75 1x, https://content.zoominfo.com/wp-content/uploads/2022/04/edit.png?w=3840&q=75 2x" src="https://content.zoominfo.com/wp-content/uploads/2022/04/edit.png?w=3840&q=75"/></div></div></div></section></div><section role="region" aria-label="Testimonials Grid Section" class="wrapper-padding ivory-bg page-pt-pb undefined"><div class="content-max-width"><div class="infinite-scroll-component__outerdiv"><div class="infinite-scroll-component " style="height:auto;overflow:auto;-webkit-overflow-scrolling:touch"><div><div style="display:flex;flex-direction:row;justify-content:center;align-content:stretch;box-sizing:border-box;width:100%;gap:2.4rem" class="TestimonailsGrid_grid_wrapper__QhCJo"><div style="display:flex;flex-direction:column;justify-content:flex-start;align-content:stretch;flex:1;width:0;gap:2.4rem"><div class="TestimonialCard_card__0qXmD TestimonialCard_stretch__j4OoK"><svg xmlns="http://www.w3.org/2000/svg" width="23" height="16" viewBox="0 0 23 16" fill="none"><path d="M0 6C0 2.685 2.685 0 6 0H6.4C7.285 0 8 0.715 8 1.6C8 2.485 7.285 3.2 6.4 3.2H6C4.455 3.2 3.2 4.455 3.2 6V6.4H6.4C8.165 6.4 9.6 7.835 9.6 9.6V12.8C9.6 14.565 8.165 16 6.4 16H3.2C1.435 16 0 14.565 0 12.8V11.2V9.6V6ZM12.8 6C12.8 2.685 15.485 0 18.8 0H19.2C20.085 0 20.8 0.715 20.8 1.6C20.8 2.485 20.085 3.2 19.2 3.2H18.8C17.255 3.2 16 4.455 16 6V6.4H19.2C20.965 6.4 22.4 7.835 22.4 9.6V12.8C22.4 14.565 20.965 16 19.2 16H16C14.235 16 12.8 14.565 12.8 12.8V11.2V9.6V6Z" fill="#000514"></path></svg><div class=" TestimonialCard_testimonial__MtBSW"><p>ZI Labs is a game-changing approach to playbook development.</p> </div><h2 class="TestimonialCard_name__jNkqM h6" data-cy="name">Ryan Wang</h2><p class="TestimonialCard_job_title__kX0Lw p xs mangave">CEO, Assembled</p><div class="TestimonialCard_logo_wrapper__wJ8DZ"><img alt="Testimonial Logo" data-cy="image" loading="lazy" width="60" height="24" decoding="async" data-nimg="1" class="TestimonialCard_logo__CyllB" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2023/08/assembled-white-01.svg"/></div></div><div class="TestimonialCard_card__0qXmD TestimonialCard_stretch__j4OoK"><svg xmlns="http://www.w3.org/2000/svg" width="23" height="16" viewBox="0 0 23 16" fill="none"><path d="M0 6C0 2.685 2.685 0 6 0H6.4C7.285 0 8 0.715 8 1.6C8 2.485 7.285 3.2 6.4 3.2H6C4.455 3.2 3.2 4.455 3.2 6V6.4H6.4C8.165 6.4 9.6 7.835 9.6 9.6V12.8C9.6 14.565 8.165 16 6.4 16H3.2C1.435 16 0 14.565 0 12.8V11.2V9.6V6ZM12.8 6C12.8 2.685 15.485 0 18.8 0H19.2C20.085 0 20.8 0.715 20.8 1.6C20.8 2.485 20.085 3.2 19.2 3.2H18.8C17.255 3.2 16 4.455 16 6V6.4H19.2C20.965 6.4 22.4 7.835 22.4 9.6V12.8C22.4 14.565 20.965 16 19.2 16H16C14.235 16 12.8 14.565 12.8 12.8V11.2V9.6V6Z" fill="#000514"></path></svg><div class=" TestimonialCard_testimonial__MtBSW"><p>With ZI Labs’ help, we’ve upgraded our entire GTM motion into a world-class system.</p> </div><h2 class="TestimonialCard_name__jNkqM h6" data-cy="name">Steve Lucas</h2><p class="TestimonialCard_job_title__kX0Lw p xs mangave">CEO, Boomi</p><div class="TestimonialCard_logo_wrapper__wJ8DZ"><img alt="Testimonial Logo" data-cy="image" loading="lazy" width="60" height="24" decoding="async" data-nimg="1" class="TestimonialCard_logo__CyllB" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2023/08/boomi-white-01.svg"/></div></div><div class="TestimonialCard_card__0qXmD TestimonialCard_stretch__j4OoK"><svg xmlns="http://www.w3.org/2000/svg" width="23" height="16" viewBox="0 0 23 16" fill="none"><path d="M0 6C0 2.685 2.685 0 6 0H6.4C7.285 0 8 0.715 8 1.6C8 2.485 7.285 3.2 6.4 3.2H6C4.455 3.2 3.2 4.455 3.2 6V6.4H6.4C8.165 6.4 9.6 7.835 9.6 9.6V12.8C9.6 14.565 8.165 16 6.4 16H3.2C1.435 16 0 14.565 0 12.8V11.2V9.6V6ZM12.8 6C12.8 2.685 15.485 0 18.8 0H19.2C20.085 0 20.8 0.715 20.8 1.6C20.8 2.485 20.085 3.2 19.2 3.2H18.8C17.255 3.2 16 4.455 16 6V6.4H19.2C20.965 6.4 22.4 7.835 22.4 9.6V12.8C22.4 14.565 20.965 16 19.2 16H16C14.235 16 12.8 14.565 12.8 12.8V11.2V9.6V6Z" fill="#000514"></path></svg><div class=" TestimonialCard_testimonial__MtBSW"><p>ZI Labs Enhanced ICP, and data-driven playbooks have been a game changer for us.</p> </div><h2 class="TestimonialCard_name__jNkqM h6" data-cy="name">David Baga</h2><p class="TestimonialCard_job_title__kX0Lw p xs mangave">CEO, Mural</p><div class="TestimonialCard_logo_wrapper__wJ8DZ"><img alt="Testimonial Logo" data-cy="image" loading="lazy" width="60" height="24" decoding="async" data-nimg="1" class="TestimonialCard_logo__CyllB" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2023/08/mural-white-01.svg"/></div></div></div></div></div></div></div></div></section><div data-cy="videos-section" class=" birch-bg text-center page-pt-pb"><div data-cy="section-ref" class="VideosSection_top_section__0mMpP content-max-width 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With gen AI and data as the foundation, we create your bespoke guide to driving revenue outcomes throughout the funnel.</p> <p>Services include:</p> <ul> <li aria-level="1">Power dynamic messaging using company, persona, tech, and signal attributes across email, phone, ads, and more.</li> <li aria-level="1">Develop GTM plays to drive new leads, increase sales velocity, drive customer expansion, retention, and even win back lost opportunities.</li> <li aria-level="1">Architect a data and gen-AI-first strategy to GTM content creation and engagement best practices.</li> </ul> </div><button data-cy="button-popup-form" class="ButtonPopupForm_btn__7eKPz primary-btn ContentSection_button__syGLX primary-btn">Learn More</button></div><div data-cy="content-section-bottom" class="ContentSection_bottom_container__HRY1K "><div class="ContentSection_media_section__2WxaX"><div class="lottie-player-wrapper" data-cy="lottie-player-wrapper"></div></div></div></div></section></div><div class="birch-bg"><div class="content-max-width wrapper-padding page-pt-pb"><div class="StoreCards_top_section__cSv7V"><h2 class="StoreCards_title__05ON0" data-cy="title">ZI Labs Store</h2><div class="undefined html-content" data-cy="subtitle"><p>At ZI Labs, we consistently help businesses take their go-to-market playbooks to the next level. 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class="Testimonial_container__gM8o_"><div class="Testimonial_text_block__kNqDa "><h3 data-cy="testimonial-title" class="Testimonial_title__3z3rP">"We want to put the modern GTM playbook within reach for every company.</h3><p data-cy="testimonial-content" class="p large">We are passionate about helping next-generation sales and marketing professionals source ideas, inspiration, and data-driven strategies to build next technology disruptors."</p><div data-cy="testimonial-logo" class="Testimonial_logo__35RsU"><img alt="company logo" data-cy="image" loading="lazy" width="150" height="28" decoding="async" data-nimg="1" style="color:transparent" src="https://content.zoominfo.com/wp-content/uploads/2022/04/zoominfo-logo-white-01.svg"/></div><div data-cy="testimonial-author" class="Testimonial_author_wrapper__nhZaS"><img alt="Henry Schuck" data-cy="image" loading="lazy" width="59" height="59" decoding="async" data-nimg="1" class="Testimonial_author_img__iZAkv" style="color:transparent" 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