CINXE.COM

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leading-[1.45]">Get complimentary access to The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. 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Simplify data movement between your data warehouse and our CDP.</p></div><div data-resource class="relative inline-table mb-[45px]"><a class="relative w-full mb-[30px] rounded-[20px]" href="https://www.treasuredata.com/customers/smbc/" target="" style="background-image: url(https://www.treasuredata.com/wp-content/uploads/2024/08/resource-tile-smbc.jpg); display: block; background-size: cover; background-position: center; padding-bottom: 100%;"></a><h4 class="mb-[10px] font-medium"><a class="text-3xl no-underline leading-[1.45]" href="https://www.treasuredata.com/customers/smbc/" target="">SMBC</a></h4><p class="text-l font-normal leading-[1.45]">Learn how banking giant SMBC uses Treasure Data CDP to map customer journeys and increase conversion rates.</p></div><div data-resource class="relative inline-table mb-[45px]"><a class="relative w-full mb-[30px] rounded-[20px]" href="https://www.treasuredata.com/customers/shiseido-interactive-beauty/" target="" style="background-image: 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class="text-l font-normal leading-[1.45]">Learn how in just a few months with a CDP, North America’s largest funeral provider saw up to 43% more website conversions, 2x more form fills, and streamlined lead routing for 4,000 sales reps across 100 different markets.</p></div></div><div class="pagination flex items-center justify-center mt-[60px]" data-paged="1"><span aria-current="page" class="page-numbers current">1</span> <a class="page-numbers" href="https://www.treasuredata.com/resources/page/2/">2</a> <a class="page-numbers" href="https://www.treasuredata.com/resources/page/3/">3</a> <span class="page-numbers dots">…</span> <a class="page-numbers" href="https://www.treasuredata.com/resources/page/40/">40</a> <a class="next page-numbers" href="https://www.treasuredata.com/resources/page/2/"><svg width="49" height="31" viewBox="0 0 49 31" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M33.3667 0.583008L47.7721 15.1972M47.7721 15.1972L33.3667 29.8098M47.7721 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If it does, change values within it as prescribed if (typeof(cpInitial.ARM_First_Entry_Page_URL) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_URL"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Title) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Title"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Description) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Description"]; } if (typeof(cpInitial.ARM_First_Facebook_Title) !== 'undefined') { cpInitial.ARM_First_Facebook_Title = cpInitial.ARM_First_Facebook_Title.substring(0, 50); } if (typeof(cpInitial.ARM_First_Referrer) !== 'undefined') { cpInitial.ARM_First_Referrer = cpInitial.ARM_First_Referrer.substring(0, 50); } if (typeof(cpInitial.RC_First_Campaign__c) !== 'undefined') { cpInitial.RC_First_Campaign__c = cpInitial.RC_First_Campaign__c.substring(0, 100); } if (typeof(cpInitial.RC_First_Adgroup__c) !== 'undefined') { cpInitial.RC_First_Adgroup__c = cpInitial.RC_First_Adgroup__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Channel__c) !== 'undefined') { cpInitial.RC_First_Channel__c = cpInitial.RC_First_Channel__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Content__c) !== 'undefined') { cpInitial.RC_First_Content__c = cpInitial.RC_First_Content__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Term__c) !== 'undefined') { cpInitial.RC_First_Term__c = cpInitial.RC_First_Term__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Source__c) !== 'undefined') { cpInitial.RC_First_Source__c = cpInitial.RC_First_Source__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Medium__c) !== 'undefined') { cpInitial.RC_First_Medium__c = cpInitial.RC_First_Medium__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +60 days var cookieName = 'cpTouchHist_initial'; var cookieValue = encodeURIComponent(JSON.stringify(cpInitial)); var myDate = '60'; var d = new Date(); d.setTime(d.getTime() + (60 * 24 * 60 * 60 * 1000)); var expires = "expires=" + d.toUTCString(); var domainName = "." + jQuery('#domainName').val(); document.cookie = cookieName + "=" + cookieValue + ";" + expires + ";domain=" + domainName + ";path=/"; var cpRecent = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_recent'))); //Check if each JSON node exists. If it does, change values within if as prescribed if (typeof(cpRecent.RC_Recent_Medium__c) !== 'undefined') { cpRecent.RC_Recent_Medium__c = cpRecent.RC_Recent_Medium__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source__c) !== 'undefined') { cpRecent.RC_Recent_Source__c = cpRecent.RC_Recent_Source__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source_Detail__c) !== 'undefined') { delete cpRecent["RC_Recent_Source_Detail__c"]; } if (typeof(cpRecent.RC_Recent_Campaign__c) !== 'undefined') { cpRecent.RC_Recent_Campaign__c = cpRecent.RC_Recent_Campaign__c.substring(0, 100); } if (typeof(cpRecent.RC_Recent_Term__c) !== 'undefined') { cpRecent.RC_Recent_Term__c = cpRecent.RC_Recent_Term__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Content__c) !== 'undefined') { cpRecent.RC_Recent_Content__c = cpRecent.RC_Recent_Content__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Adgroup__c) !== 'undefined') { cpRecent.RC_Recent_Adgroup__c = cpRecent.RC_Recent_Adgroup__c.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Entry_Page_URL) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_URL"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Title) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Title"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Description) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Description"]; } if (typeof(cpRecent.ARM_Last_Referrer) !== 'undefined') { cpRecent.ARM_Last_Referrer = cpRecent.ARM_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Full_Querystring) !== 'undefined') { delete cpRecent["ARM_Last_Full_Querystring"]; } if (typeof(cpRecent.ARM_Last_Shortened_Hostname) !== 'undefined') { cpRecent.ARM_Last_Shortened_Hostname = cpRecent.ARM_Last_Shortened_Hostname.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Referrer_Domain) !== 'undefined') { cpRecent.ARM_Last_Referrer_Domain = cpRecent.ARM_Last_Referrer_Domain.substring(0, 50); } if (typeof(cpRecent.ARM_IPG_Copy_Last_Referrer) !== 'undefined') { cpRecent.ARM_IPG_Copy_Last_Referrer = cpRecent.ARM_IPG_Copy_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Channel__c) !== 'undefined') { cpRecent.RC_Recent_Channel__c = cpRecent.RC_Recent_Channel__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +1 day //setCookie('cpTouchHist_recent', encodeURIComponent(JSON.stringify(cpRecent)), 60); var cookieName_second = 'cpTouchHist_recent'; // var cookieValue_second = encodeURIComponent(JSON.stringify(cpRecent)); var cookieValue_second = JSON.stringify(cpRecent); console.log('cpTouchHist_recent:' + cookieValue_second); var myDate_second = '60'; var myDate_second = '1'; var d_second = new Date(); d_second.setTime(d_second.getTime() + (myDate_second * 24 * 60 * 60 * 1000)); var expires_second = "expires=" + d_second.toUTCString(); var domainName_second = "." + jQuery('#domainName').val(); document.cookie = cookieName_second + "=" + decodeURI(cookieValue_second) + ";" + expires_second + ";domain=" + domainName_second + ";path=/"; //Control values of cpTouchHist_rolling var cpRolling = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_rolling'))); //Check if each JSON node exists. If it does, change values within it as prescribed if (typeof(cpRolling.RC_Acquisition_Source__c) !== 'undefined') { cpRolling.RC_Acquisition_Source__c = cpRolling.RC_Acquisition_Source__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Source_Detail__c) !== 'undefined') { delete cpRolling["RC_Acquisition_Source_Detail__c"]; } if (typeof(cpRolling.RC_Acquisition_Term__c) !== 'undefined') { cpRolling.RC_Acquisition_Term__c = cpRolling.RC_Acquisition_Term__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Content__c) !== 'undefined') { cpRolling.RC_Acquisition_Content__c = cpRolling.RC_Acquisition_Content__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Campaign__c) !== 'undefined') { cpRolling.RC_Acquisition_Campaign__c = cpRolling.RC_Acquisition_Campaign__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Medium__c) !== 'undefined') { cpRolling.RC_Acquisition_Medium__c = cpRolling.RC_Acquisition_Medium__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Channel__c) !== 'undefined') { cpRolling.RC_Acquisition_Channel__c = cpRolling.RC_Acquisition_Channel__c.substring(0, 50); 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