CINXE.COM

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class="sub-menu-item menu-item-odd menu-item-depth-1 menu-item menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/blog/customer-story-sci-year-one-use-cases/"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/03/gnav-menu-callout-sci.jpg" alt="SCI’s First Year with a CDP"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/blog/customer-story-sci-year-one-use-cases/"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">SCI’s First Year with a CDP</span></a></div></li> <li id="nav-menu-item-511699" class="sub-menu-item menu-item-odd menu-item-depth-1 menu-item menu-item-type-post_type menu-item-object-megamenu_callout"><div class="callout megamenu-callout"><a href="https://www.treasuredata.com/customers/subaru"><img class="max-h-[147px] object-cover mb-[30px] rounded-[10px] max-w-[234px] w-full md:w-auto" src="https://www.treasuredata.com/wp-content/uploads/2024/03/gnav-menu-callout-subaru.jpg" alt="Subaru Drives Bigger Profits"></a><a class="btn-secondary inline-block relative" href="https://www.treasuredata.com/customers/subaru"><span class="block semibold callout-title text-[16px] leading-[22px] mb-[10px]">Subaru Drives Bigger Profits</span></a></div></li> </ul></div> </li> <li id="nav-menu-item-514030" class="main-menu-item menu-item-even menu-item-depth-0 cursor-pointer menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link main-menu-link">Resources</a> <div class="sub-menu-outer"><ul class="xl:container xl:mx-auto pt-[50px] pb-[100px] sub-menu menu-odd menu-depth-1"> <li id="nav-menu-item-480440" class="sub-menu-item menu-item-odd menu-item-depth-1 submenu-header menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children"><a class="menu-link 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class="relative title font-header leading-h1 text-mobile-6xl lg:text-6xl lg:mb-5 md:mb-[15px] mb-[15px] flex md:flex lg:flex">Know and Grow Your Audience with a Media CDP</h1><span class="relative title font-display leading-hero-body text-mobile-xl lg:text-xl mb-6 lg:mb-11 flex md:flex lg:flex">Stop settling for a blurry picture of your customers and bring them into focus. Built for media and entertainment companies, our media customer data platform (CDP) powers nitty-gritty segmentation, analysis and personalized engagement to level up revenue and power down inefficient spend.</span><div class="cta-container flex flex-row"><div class="primary-btn-wrapper mr-8 flex-col justify-center flex md:flex lg:flex"><a class="btn-primary text-white text-mobile-button lg:text-button px-[20px] py-[10px] lg:px-[30px] lg:py-[15.5px]" href="https://www.treasuredata.com/custom-demo/">Request a demo</a></div><div class="secondary-btn-wrapper flex-col justify-center flex md:flex lg:flex"><a class="btn-secondary text-mobile-secondary-button lg:text-secondary-button arrow-white button " href="https://www.treasuredata.com/your-complimentary-rfp-template/">Get RFP template</a></div></div></div><div class="hero-inner-blocks relative flex-col md:flex-2 flex md:flex lg:flex"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="1246" height="1311" src="https://www.treasuredata.com/wp-content/uploads/2024/05/hero-image-entertainment-media.png" alt="" class="wp-image-486152" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/hero-image-entertainment-media.png 1246w, https://www.treasuredata.com/wp-content/uploads/2024/05/hero-image-entertainment-media-285x300.png 285w, https://www.treasuredata.com/wp-content/uploads/2024/05/hero-image-entertainment-media-973x1024.png 973w, https://www.treasuredata.com/wp-content/uploads/2024/05/hero-image-entertainment-media-600x631.png 600w" sizes="(max-width: 1246px) 100vw, 1246px" /></figure> </div></div></div></div><div id="sub_nav_block_22d44882d512da652822e3d588bd1046" class="sub_nav_container relative flex flex-1 py-[33px] text-white case_study_dark bg-colorGradient1"> <div class="container mx-auto"> <div class="sub_nav_slider flex flex-row overflow-scroll"> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#content-container-a27938f3-a1f2-46ab-95e4-6ad971fc1a10" target=""> Overview </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#block_7415616577c58a0228e6235e0dc81066" target=""> Benefits </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#cta-banner-f34e7fc2-a7f1-4c9f-b7e4-63d0da91ae71" target=""> Resources </a> <a class="font-display font-medium mr-5 text-nowrap md:mr-20" href="#case_study_block_562dc450f907c01e4e0e065ba1943c6f" target=""> Case Studies </a> <div class='hidden absolute subnav-scroll-right-wrapper scroll-dark scroll-gradient'> <button class='scroll-right-arrow'></button> </div> </div> </div> </div> <script> jQuery(document).ready(function($) { const detectScroll = ()=>{ console.log("Detecting Subnav scroll"); $('.subnav-scroll-right-wrapper').each((index, elem)=>{ let tabLinks = $(elem).parent('.sub_nav_slider').eq(0); console.log("Elems", elem, tabLinks); if(tabLinks.length > 0){ let scrollWidth = $(tabLinks).get()[0].scrollWidth; let innerWidth = $(tabLinks).innerWidth(); let difference = scrollWidth - innerWidth; let tabCount = $(tabLinks).children().length; if(difference > 0) { $(elem).css('display', 'flex'); $(elem).css('left', $(tabLinks).position().left + innerWidth - $(elem).innerWidth()); $(elem).off('click'); $(elem).on("click", ()=>{ let scrollLeft = $(tabLinks).scrollLeft(); let scrollTo = scrollLeft + innerWidth; console.log("Scroll Right Button Clicked", scrollLeft); if(scrollLeft + 5 > difference){ //Add 5 for buffer and then loop around. scrollTo = 0; } $(tabLinks.scrollLeft(scrollTo)); }); } else { $(elem).css("display", "none"); } } }); } detectScroll(); window.addEventListener('resize', function(event){ detectScroll(); }); }); </script><div id="logo_banner_block_bd34f93ecde4b3ffbe7b567fc80f5bf8" style="--duration: 20000ms; --duration-mobile: 20000ms" class="logo-banner-block py-4 lg:py-[50px] bg-primaryBlue-100 text-white case_study_dark logo-banner-block--animate"> <div class="td-alert-heading flex-1"> <h2 class="font-display font-semibold text-mobile-logo-banner-heading lg:text-logo-banner-heading leading-eyebrow text-center mb-[15px] ">Trusted by top publishers and entertainment brands </h2> </div> <div class="case_study_slider logo-banner__wrapper flex flex-row x-justify-center items-center" data-slider-speed=20000> <div class="logo-banner__logos flex flex-row x-justify-center items-center"> <img decoding="async" height=56 width=160 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-486185" src="https://www.treasuredata.com/wp-content/uploads/2024/05/mobility-ware-logo-300x79.png" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/mobility-ware-logo-300x79.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/mobility-ware-logo.png 313w" alt="" /> <img decoding="async" height=56 width=160 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-486177" src="https://www.treasuredata.com/wp-content/uploads/2024/05/PMC.svg" srcset="" alt="" /> <img decoding="async" height=56 width=160 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-486169" src="https://www.treasuredata.com/wp-content/uploads/2024/05/Pokemon-Company.svg" srcset="" alt="" /> <img decoding="async" height=56 width=160 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-515876" src="https://www.treasuredata.com/wp-content/uploads/2024/11/customer-logo_sega-wh.svg" srcset="" alt="Sega logo" /> <img decoding="async" height=56 width=160 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-515890" src="https://www.treasuredata.com/wp-content/uploads/2024/11/customer-logo_le-figaro-wh.svg" srcset="" alt="Le Figaro logo" /> <img decoding="async" height=56 width=160 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-515883" src="https://www.treasuredata.com/wp-content/uploads/2024/11/customer-logo_1047-games.svg" srcset="" alt="1047 Games" /> <img decoding="async" height=56 width=160 class="logo-element mr-[20px] md:mr-[20px] mt-[20px] md:mt-[30px] wp-image-515849" src="https://www.treasuredata.com/wp-content/uploads/2024/11/Bandai-Namco_logo.svg" srcset="" alt="Bandai Namco logo" /> </div> </div> </div><div class="wp-block-td-quote-container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical quote-dark bg-primaryBlue-100 text-white" data-slider-speed="500"><div class="quote-outer container mx-auto pb-[35px] py-[20px]"><div class="quote-container" data-slider-speed="500"><div class="quotes relative"><div class="quote-inner relative"><span class="quote-open font-header absolute lg:-left-[20px] text-mobile-quote lg:text-quote">“</span><p class="quote-body font-header text-mobile-quote lg:text-quote indent-[10px] lg:indent-0 md:-mr-[20px] md:pr-[20px] leading-[140%] md:leading-[125%] mb-[20px] md:mb-[30px] grid md:grid lg:grid">Had I heard of Treasure Data earlier, I would have built our entire system on it.”</p><div class="image-author-container flex"><div class="quote-image col-span-1 flex flex-col justify-center h-[45px] md:h-[90px] max-w-[200px] flex md:flex lg:flex"><figure class="wp-block-image size-full"><img decoding="async" src="https://www.treasuredata.com/wp-content/uploads/2018/04/Dentsu-white.svg" alt="" class="wp-image-484865" style="object-fit:cover"/></figure></div><div class="author-box col-span-3 flex flex-col justify-center flex md:flex lg:flex"><p class="quote-author font-bold text-mobile-l lg:text-l leading-card-header">Shigeki Yamasaki</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Chief Analyst</p><p class="quote-author-title text-mobile-l lg:text-l leading-card-header">Dentsu</p></div></div></div></div></div></div></div><div id="content-container-a27938f3-a1f2-46ab-95e4-6ad971fc1a10" class="bg-primaryBlue-100 text-white py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical"><div class="container mx-auto container-without-heading"><div class="content-container-wrapper flex flex-col gap-8"><div class="content-wrapper left flex flex-col-reverse gap-8 lg:flex-row-reverse "> <div class="content-section row-0 flex flex-1 justify-start items-center"> <div class="wp-block-td-content-content"><div class="hidden">{“colorVariant”:”DARK”,”layout”:”horizontal”,”vSplit”:”50/50″,”stackPreference”:”mobile”,”stackOrder”:”headings”,”removeTopPadding”:false,”roundTopCorners”:false,”roundBottomCorners”:false,”eyebrow”:”Eyebrow Text”,”showEyebrowOnMobile”:false,”showEyebrowOnTablet”:false,”showEyebrowOnDesktop”:false,”heading”:”<h3 class=\”relative title font-display font-semibold text-4xl mb-5 flex md:flex lg:flex\” style=\”border-style: initial; border-color: initial; border-image: initial; –tw-border-spacing-x: 0; –tw-border-spacing-y: 0; –tw-translate-x: 0; –tw-translate-y: 0; –tw-rotate: 0; –tw-skew-x: 0; –tw-skew-y: 0; –tw-scale-x: 1; –tw-scale-y: 1; –tw-pan-x: ; –tw-pan-y: ; –tw-pinch-zoom: ; –tw-scroll-snap-strictness: proximity; –tw-gradient-from-position: ; –tw-gradient-via-position: ; –tw-gradient-to-position: ; –tw-ordinal: ; –tw-slashed-zero: ; –tw-numeric-figure: ; –tw-numeric-spacing: ; –tw-numeric-fraction: ; –tw-ring-inset: ; –tw-ring-offset-width: 0px; –tw-ring-offset-color: #fff; –tw-ring-color: rgb(59 130 246 / 0.5); –tw-ring-offset-shadow: 0 0 #0000; –tw-ring-shadow: 0 0 #0000; –tw-shadow: 0 0 #0000; –tw-shadow-colored: 0 0 #0000; –tw-blur: ; –tw-brightness: ; –tw-contrast: ; –tw-grayscale: ; –tw-hue-rotate: ; –tw-invert: ; –tw-saturate: ; –tw-sepia: ; –tw-drop-shadow: ; –tw-backdrop-blur: ; –tw-backdrop-brightness: ; –tw-backdrop-contrast: ; –tw-backdrop-grayscale: ; –tw-backdrop-hue-rotate: ; –tw-backdrop-invert: ; –tw-backdrop-opacity: ; –tw-backdrop-saturate: ; –tw-backdrop-sepia: ; -webkit-tap-highlight-color: transparent; padding: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; line-height: inherit; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline; color: rgb(255, 255, 255); white-space-collapse: collapse; background-color: rgb(20, 16, 36);\”>Use first-party data to create personalized, real-time journeys for millions<span lang=\”EN\”></span> </h3>”,”showHeadingOnMobile”:true,”showHeadingOnTablet”:true,”showHeadingOnDesktop”:true,”subheading”:”Finding the right message at the right time and channel requires more than an educated guess – it requires Treasure Data CDP. Boost customer acquisition and drive incremental revenue by giving audiences more of what they want. <br><br>Our media customer data platform clues your brand into precise audience behavior and insights in real time, giving you the opportunity to hyper-personalize communication that is unique to each individual’s preferences.”,”showSubheadingOnMobile”:true,”showSubheadingOnTablet”:true,”showSubheadingOnDesktop”:true,”ctaText”:””,”ctaUrl”:””,”showCTAOnMobile”:false,”showCTAOnTablet”:false,”showCTAOnDesktop”:false,”secondCTAText”:””,”secondCTAUrl”:””,”showSecondCTAOnMobile”:true,”showSecondCTAOnTablet”:true,”showSecondCTAOnDesktop”:true,”showInnerBlockOnDesktop”:true,”showInnerBlockOnTablet”:true,”showInnerBlockOnMobile”:true,”selectedOption”:”Standard”,”backgroundHorizontalAlign”:”center”,”backgroundVerticalAlign”:”center”,”backgroundFitMode”:”contain”,”backgroundMedia”:{“title”:{“type”:”string”,”default”:””}},”defaultContent”:”card”,”extraPadding”:”0″,”imageLoc”:”left”,”rowIndex”:0}</div><div class="content-content flex" style="padding-right:0px;padding-left:0"><div class="hero-text lg:pb-20 md:pb-20 pb-20 "><span class="eyebrow text-base md:text-[22px] font-semibold font-display font-semibold mt-4 md:mt-24 text-accentTurquoise-100 mb-5 hidden md:hidden lg:hidden">Eyebrow Text</span><h3 class="relative leading-card-header title font-display font-semibold text-[22px] md:text-4xl mb-6 flex md:flex lg:flex"><h3 class="relative title font-display font-semibold text-4xl mb-5 flex md:flex lg:flex" style="border-style: initial; border-color: initial; border-image: initial; --tw-border-spacing-x: 0; --tw-border-spacing-y: 0; --tw-translate-x: 0; --tw-translate-y: 0; --tw-rotate: 0; --tw-skew-x: 0; --tw-skew-y: 0; --tw-scale-x: 1; --tw-scale-y: 1; --tw-pan-x: ; --tw-pan-y: ; --tw-pinch-zoom: ; --tw-scroll-snap-strictness: proximity; --tw-gradient-from-position: ; --tw-gradient-via-position: ; --tw-gradient-to-position: ; --tw-ordinal: ; --tw-slashed-zero: ; --tw-numeric-figure: ; --tw-numeric-spacing: ; --tw-numeric-fraction: ; --tw-ring-inset: ; --tw-ring-offset-width: 0px; --tw-ring-offset-color: #fff; --tw-ring-color: rgb(59 130 246 / 0.5); --tw-ring-offset-shadow: 0 0 #0000; --tw-ring-shadow: 0 0 #0000; --tw-shadow: 0 0 #0000; --tw-shadow-colored: 0 0 #0000; --tw-blur: ; --tw-brightness: ; --tw-contrast: ; --tw-grayscale: ; --tw-hue-rotate: ; --tw-invert: ; --tw-saturate: ; --tw-sepia: ; --tw-drop-shadow: ; --tw-backdrop-blur: ; --tw-backdrop-brightness: ; --tw-backdrop-contrast: ; --tw-backdrop-grayscale: ; --tw-backdrop-hue-rotate: ; --tw-backdrop-invert: ; --tw-backdrop-opacity: ; --tw-backdrop-saturate: ; --tw-backdrop-sepia: ; -webkit-tap-highlight-color: transparent; padding: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; line-height: inherit; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline; color: rgb(255, 255, 255); white-space-collapse: collapse; background-color: rgb(20, 16, 36);">Use first-party data to create personalized, real-time journeys for millions<span lang="EN"></span> </h3></h3><span class="content-section__subheading relative title leading-[1.45] font-display text-l mb-[50px] inline-block md:inline-block lg:inline-block">Finding the right message at the right time and channel requires more than an educated guess – it requires Treasure Data CDP. Boost customer acquisition and drive incremental revenue by giving audiences more of what they want. <br><br>Our media customer data platform clues your brand into precise audience behavior and insights in real time, giving you the opportunity to hyper-personalize communication that is unique to each individual’s preferences.</span></div></div></div> </div> <div class="content-section row-0 flex flex-1 "> <div class="content-image-wrapper row-0 flex w-full justify-center items-center pl-[0px]" style="padding-right:0;padding-left:0px"> <figure class="wp-block-image size-full"><img decoding="async" width="1179" height="757" src="https://www.treasuredata.com/wp-content/uploads/2024/05/use-first-party-data-entertainment-media.png" alt="" class="wp-image-486195" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/use-first-party-data-entertainment-media.png 1179w, https://www.treasuredata.com/wp-content/uploads/2024/05/use-first-party-data-entertainment-media-300x193.png 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/use-first-party-data-entertainment-media-1024x657.png 1024w, https://www.treasuredata.com/wp-content/uploads/2024/05/use-first-party-data-entertainment-media-600x385.png 600w" sizes="(max-width: 1179px) 100vw, 1179px" /></figure> </div> </div> </div></div></div></div><div id="block_7415616577c58a0228e6235e0dc81066" data-scope="block-673c9bedb1883" class="faq-image color-variant relative py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical overflow-hidden lg:pt-20 lg:pb-[200px] bg-primaryBlue-100 text-white accent"> <div class="container mx-auto relative"> <svg class="absolute top-[65px] -right-[1254px] opacity-35 hidden lg:block" xmlns="http://www.w3.org/2000/svg" width="1772" height="994" viewBox="0 0 1772 994" fill="none"> <path d="M784.51 971.849L1447.29 308.931C1474.97 281.243 1474.97 236.35 1447.29 208.662L1273.23 34.5664C1251.74 13.0692 1222.6 1 1192.2 1H276.571C246.184 1 217.035 13.0784 195.542 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308.931L911.257 971.849C938.939 999.537 983.823 999.537 1011.5 971.849ZM1087.18 971.849L1749.96 308.931C1777.64 281.243 1777.64 236.35 1749.96 208.662L1575.9 34.5664C1554.41 13.0692 1525.27 1 1494.87 1H579.229C548.842 1 519.693 13.0784 498.201 34.5664L324.141 208.662C296.459 236.35 296.459 281.243 324.141 308.931L986.922 971.849C1014.6 999.537 1059.49 999.537 1087.17 971.849H1087.18Z" stroke="white" stroke-miterlimit="10"/> <defs> <linearGradient id="paint0_linear_4822_12669" x1="1843.37" y1="34.9659" x2="885.721" y2="992.615" gradientUnits="userSpaceOnUse"> <stop stop-color="#89F5F4"/> <stop offset="0.25" stop-color="#3A61FF"/> <stop offset="1" stop-color="#3140A0"/> </linearGradient> </defs> </svg> <h2 class="title font-header text-mobile-5xl lg:text-5xl mb-[40px] lg:mb-[0] leading-[1.2]">Key benefits: Treasure Data CDP</h2> <div class="accordion_title lg:inline-block"> <h3 class="font-display text-3xl md:text-5xl pb-6"></h3> </div> <div class="layout-variant flex md:flex-row flex-col-reverse lg:pt-[135px] w-full"> <div class="accordion flex flex-col flex-1"> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/entertainment-media-ui1.png"> <span class="mr-8">Optimize marketing and ad spend</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Boost marketing ROI and return on ad spend (ROAS). Our CDP enables smarter ad suppression, hyper-personalized ad targeting to increase ad conversion rates, discount optimization to avoid offering discounts to customers who would purchase without one, precise targeting to high-value buyers, and converting customers from unknown to known.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/05/entertainment-media-ui1.png" alt="" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/entertainment-media-ui2.png"> <span class="mr-8">Improve conversions</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Convert new and existing customers at a greater clip. Treasure Data helps you identify the right audience(s), offer(s) and channel(s) to reduce customer acquisition costs (CAC) and increase engagement, lifetime value, and overall profitability among your existing customers.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/05/entertainment-media-ui2.png" alt="" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/entertainment-media-ui3.png"> <span class="mr-8">Prevent churn</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Our AI-powered CDP helps you identify and retain high-value customers, whether they are about to churn or have untapped potential. Pinpoint at-risk customers and orchestrate cross-channel re-engagement campaigns, while identifying potential valuable customers and recruiting them into your loyalty or VIP programs.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/05/entertainment-media-ui3.png" alt="" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/entertainment-media-ui4.png"> <span class="mr-8">Enhance your customer journeys</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Design, plan, and create a customer journey by understanding your customers’ problems and addressing them by using Treasure Data’s customer journey orchestration in order to help them to move forward and stay focused while enjoying their experience.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/05/entertainment-media-ui4.png" alt="" /> </div> </div> <div class="accordion_content w-full md:w-[90%] border-solid border-t border-white-300 py-[32px] mr-20"> <div class="question_text font-bold text-mobile-4xl lg:text-4xl pb-3 lg:pb-4"> <h3 class="font-display text-mobile-4xl lg:text-4xl font-medium md:font-semibold text-accentTurquoise-100"> <button id="faq-question" type="button" class="relative faq-question-button flex items-center justify-between w-full text-left" data-img="https://www.treasuredata.com/wp-content/uploads/2024/05/entertainment-media-ui5.png"> <span class="mr-8">Convert unknown users to known</span> <img decoding="async" class="accent chevron absolute right-0 top-0 w-[24px]" src=" https://www.treasuredata.com/wp-content/themes/td2024/assets/images/icons/chevron-down.svg" alt="Chevron Down" /> </button> </h3> </div> <div id="faq-answer" role="region" class="question_answer font-display overflow-hidden hidden lg:mr-32"> <div class="font-display leading-6 md:leading-8 text-base md:text-2xl pb-5 font-normal md:font-medium"> <p>Predict customer attributes and affinities to improve targeting and convert unknown visitors to customers. Using AI and machine learning in our entertainment and media CDP, you can use first-party data like browsing behavior to improve targeting and future proof your business.</p> </div> <img decoding="async" class="w-full h-auto relative z-10 md:hidden" src="https://www.treasuredata.com/wp-content/uploads/2024/05/entertainment-media-ui5.png" alt="" /> </div> </div> </div> <div class="hidden"> array(5) { [0]=> array(24) { [“ID”]=> int(486204) [“id”]=> int(486204) [“title”]=> string(23) “entertainment-media-ui1” [“filename”]=> string(27) “entertainment-media-ui1.png” [“filesize”]=> int(659191) [“url”]=> string(83) “https://www.treasuredata.com/wp-content/uploads/2024/05/entertainment-media-ui1.png” [“link”]=> string(84) “https://www.treasuredata.com/industries/entertainment-media/entertainment-media-ui1/” [“alt”]=> string(0) “” [“author”]=> string(2) “17” [“description”]=> string(0) “” [“caption”]=> string(0) “” [“name”]=> string(23) “entertainment-media-ui1” [“status”]=> string(7) “inherit” 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block-container mx-auto flex flex-col lg:flex-row items-start md:items-center bg-colorGradient1 text-white rounded-[20px]"><div class="xrounded-[20px] cta-img flex md:flex lg:flex"> <figure class="wp-block-image size-full"><img decoding="async" width="680" height="506" src="https://www.treasuredata.com/wp-content/uploads/2024/05/cdp-use-case-asset-entertainment-media.jpg" alt="" class="wp-image-486244" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/cdp-use-case-asset-entertainment-media.jpg 680w, https://www.treasuredata.com/wp-content/uploads/2024/05/cdp-use-case-asset-entertainment-media-300x223.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/cdp-use-case-asset-entertainment-media-600x446.jpg 600w" sizes="(max-width: 680px) 100vw, 680px" /></figure> </div><div class="cta-right-column flex-col justify-center md:flex-1"><div class="cta-banner-text mb-8 lg:mb-0 md:flex-1"><h4 class="text-eyebrow relative title font-display font-semibold leading-eyebrow text-accentTurquoise-100 flex md:flex lg:flex">Report</h4><h3 class="text-heading relative title font-header font-light xtext-5xl xpy-4 leading-[1.3] tracking-wide pr-[40px] flex md:flex lg:flex">30+ CDP Use Cases to Drive Efficiency, Profitability and Growth</h3><span class="text-subheading relative title font-display text-l mb-10 flex md:flex lg:flex"></span></div><div class="cta-container block sm:flex flex-row"><div class="flex-col justify-center flex md:flex lg:flex"><a class="btn-primary-clear text-header w-fit mx-auto text-mobile-button lg:text-button btn-primary-clear outline text-white" href="/i/cdp-use-case-guide/" target="_blank" rel="noopener">Get the guide</a></div></div></div></div></div></div></div><div class=" bg-white"> <div id="case_study_block_562dc450f907c01e4e0e065ba1943c6f" class="case_studies_container py-sm-vertical md:py-md-vertical lg:py-lg-vertical xl:py-xl-vertical "> <div class="case_studies-content-wrapper"> <div class="container mx-auto"> <div class="td-alert-heading flex-1 sm:flex flex-row items-center justify-between py-4 border-b border-solid"> <h2 class="font-header text-mobile-5xl lg:text-5xl leading-[1.2] md:leading-[1.25] mb-[20px] sm:mb-0 ">Explore our entertainment and media case studies</h2> <a href="https://www.treasuredata.com/customers/" class="leading-snug font-display font-medium text-base justify-self-end uppercase text-navy-100">View All</a> </div> <div class="case_study_slider" data-slider-speed=250> <div class="case_study_outer_wrapper"> <div class="case_study_wrapper h-[350px] w-full md:h-[550px] md:w-[978px] solo mx-auto bg-primaryBlue-25 text-white my-4 lg:my-[66px] xl:my-20 rounded-2xl relative overflow-hidden"> <img decoding="async" width="300" height="169" loading="lazy" class="element-background-image wp-image-486255 top-0 left-0 w-full h-full object-fill absolute" src="https://www.treasuredata.com/wp-content/uploads/2024/05/feature-case-study-entertainment-media-300x169.jpg" srcset="https://www.treasuredata.com/wp-content/uploads/2024/05/feature-case-study-entertainment-media-300x169.jpg 300w, https://www.treasuredata.com/wp-content/uploads/2024/05/feature-case-study-entertainment-media-1024x577.jpg 1024w, https://www.treasuredata.com/wp-content/uploads/2024/05/feature-case-study-entertainment-media-600x338.jpg 600w" alt="" /> <div class="element-underlay-gradient top-0 left-0 w-full h-full object-fill absolute bg-caseStudy"></div> <div class="content absolute bottom-0 h-full w-full flex flex-col justify-end p-4 md:p-8 lg:p-20"> <h3 class='font-header text-mobile-case-study-heading lg:text-case-study-heading leading-[1.2] lg:leading-[1.25] lg:flex w-full md:w-9/12 mb-8'>$15 million in advertising savings after one year of Treasure Data CDP</h3> <a href="https://www.treasuredata.com/customers/global-gaming-company/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] text-mobile-button lg:text-button hidden lg:flex text-white cursor-pointer">Read the story</a> </div> </div> <a href="https://www.treasuredata.com/customers/global-gaming-company/" target="" class="btn-primary px-[20px] py-[10px] md:px-[30px] md:py-[15.5px] mb-sm-vertical text-mobile-button lg:text-button flex lg:hidden text-white cursor-pointer">Read the story</a> </div> </div> </div> </div> </div> </div> <style> .wp-block-td-quote-container{position:relative}.case-arrows{height:42px; width: 110px;}.case-arrows .slick-prev{left:0px !important;height:30px;width:48px}.case-arrows 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"(?:)", "set": "RC_Recent_Adgroup__c", "to": "{current.cookie.cpTouchHist_recent.RC_Recent_Adgroup__c}" }, { "when": getCookie('fullreferrer'), "matches": "(.+)", "set": "ARM_Last_Referrer" }, { "when": "{current.querystring}", "matches": "(.+)", "set": "ARM_Last_Full_Querystring" }, { "when": "{current._parts.hostname}", "matches": "^(?!www\\.)(.+)", "set": "ARM_Last_Shortened_Hostname" }, { "when": "{current.registeredDomain}", "matches": "(.+)", "set": "ARM_Last_Shortened_Hostname" }, { "when": getCookie('referrer'), "matches": "(.+)", "set": "ARM_Last_Referrer_Domain" }, { "when": "{referrer.href}", "matches": "(.+)", "set": "ARM_IPG_Copy_Last_Referrer" } ] }, "session": { "duration": { "recent": 60, "rolling": 60, "initial": 60 } }, "nameMappings": { "ARM_First_Facebook_Title": "firstFacebookTitle__c", "@zones": [{ "@zoneType": "munchkinId", "@zoneValue": "714-XIJ-402", "@zoneComment": "ISG", "RC_First_Source__c": "First_UTM_Source__c", "RC_First_Medium__c": "First_UTM_Medium__c", "RC_First_Content__c": "First_UTM_Content__c", "RC_First_Campaign__c": "First_UTM_Campaign__c", "RC_First_Term__c": "First_UTM_Term__c", "RC_Acquisition_Source__c": "Initial_UTM_Source__c", "RC_Acquisition_Medium__c": "Initial_UTM_Medium__c", "RC_Acquisition_Content__c": "utmcontent", "RC_Acquisition_Campaign__c": "Initial_UTM_Campaign__c", "RC_Acquisition_Term__c": "utmterm", "RC_Recent_Source__c": "Most_Recent_UTM_Source__c", "RC_Recent_Medium__c": "Most_Recent_UTM_Medium__c", "RC_Recent_Content__c": "mostRecentUTMContent", "RC_Recent_Campaign__c": "Most_Recent_UTM_Campaign__c", "RC_Recent_Term__c": "mostRecentUTMTerm", "ARM_First_Referrer": "referrer", "ARM_Last_Referrer": "mostRecentReferrer", "RC_Acquisition_Channel__c": "storeRecentUTMCampaign", "RC_Recent_Channel__c": "storeRecentUTMMedium" }, { "@zoneType": "munchkinId", "@zoneValue": "312-SAX-488", "@zoneComment": "IPG", "RC_Recent_Source__c": "arm_mostrecentleadsource", "RC_Recent_Medium__c": "arm_mostrecentsourcemedium", "RC_Recent_Content__c": "arm_mostrecentsourcecontent", "RC_Recent_Campaign__c": "arm_mostrecentsourcecampaign", "RC_Recent_Term__c": "arm_mostrecentsourceterm", "ARM_Last_Shortened_Hostname": "LeadSource", "ARM_Last_Referrer": "mostRecentWebReferrer", "ARM_Last_Referrer_Domain": "mostRecentReferrerDomain" } ] } }; addScript({ type: 'application/json', id: 'CP_TouchHistoryOptions' }, JSON.stringify(insertHTML), function() {}); addScript({ src: '//du4pg90j806ok.cloudfront.net/js/touch-history/dist/conversionpath-0.4.3.min.js?0070', type: 'text/javascript' }, '', function() { var cpInitial = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_initial'))); //Check if each JSON node exists. If it does, change values within it as prescribed if (typeof(cpInitial.ARM_First_Entry_Page_URL) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_URL"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Title) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Title"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Description) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Description"]; } if (typeof(cpInitial.ARM_First_Facebook_Title) !== 'undefined') { cpInitial.ARM_First_Facebook_Title = cpInitial.ARM_First_Facebook_Title.substring(0, 50); } if (typeof(cpInitial.ARM_First_Referrer) !== 'undefined') { cpInitial.ARM_First_Referrer = cpInitial.ARM_First_Referrer.substring(0, 50); } if (typeof(cpInitial.RC_First_Campaign__c) !== 'undefined') { cpInitial.RC_First_Campaign__c = cpInitial.RC_First_Campaign__c.substring(0, 100); } if (typeof(cpInitial.RC_First_Adgroup__c) !== 'undefined') { cpInitial.RC_First_Adgroup__c = cpInitial.RC_First_Adgroup__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Channel__c) !== 'undefined') { cpInitial.RC_First_Channel__c = cpInitial.RC_First_Channel__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Content__c) !== 'undefined') { cpInitial.RC_First_Content__c = cpInitial.RC_First_Content__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Term__c) !== 'undefined') { cpInitial.RC_First_Term__c = cpInitial.RC_First_Term__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Source__c) !== 'undefined') { cpInitial.RC_First_Source__c = cpInitial.RC_First_Source__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Medium__c) !== 'undefined') { cpInitial.RC_First_Medium__c = cpInitial.RC_First_Medium__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +60 days var cookieName = 'cpTouchHist_initial'; var cookieValue = encodeURIComponent(JSON.stringify(cpInitial)); var myDate = '60'; var d = new Date(); d.setTime(d.getTime() + (60 * 24 * 60 * 60 * 1000)); var expires = "expires=" + d.toUTCString(); var domainName = "." + jQuery('#domainName').val(); document.cookie = cookieName + "=" + cookieValue + ";" + expires + ";domain=" + domainName + ";path=/"; var cpRecent = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_recent'))); //Check if each JSON node exists. If it does, change values within if as prescribed if (typeof(cpRecent.RC_Recent_Medium__c) !== 'undefined') { cpRecent.RC_Recent_Medium__c = cpRecent.RC_Recent_Medium__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source__c) !== 'undefined') { cpRecent.RC_Recent_Source__c = cpRecent.RC_Recent_Source__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Source_Detail__c) !== 'undefined') { delete cpRecent["RC_Recent_Source_Detail__c"]; } if (typeof(cpRecent.RC_Recent_Campaign__c) !== 'undefined') { cpRecent.RC_Recent_Campaign__c = cpRecent.RC_Recent_Campaign__c.substring(0, 100); } if (typeof(cpRecent.RC_Recent_Term__c) !== 'undefined') { cpRecent.RC_Recent_Term__c = cpRecent.RC_Recent_Term__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Content__c) !== 'undefined') { cpRecent.RC_Recent_Content__c = cpRecent.RC_Recent_Content__c.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Adgroup__c) !== 'undefined') { cpRecent.RC_Recent_Adgroup__c = cpRecent.RC_Recent_Adgroup__c.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Entry_Page_URL) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_URL"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Title) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Title"]; } if (typeof(cpRecent.ARM_Last_Entry_Page_Description) !== 'undefined') { delete cpRecent["ARM_Last_Entry_Page_Description"]; } if (typeof(cpRecent.ARM_Last_Referrer) !== 'undefined') { cpRecent.ARM_Last_Referrer = cpRecent.ARM_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Full_Querystring) !== 'undefined') { delete cpRecent["ARM_Last_Full_Querystring"]; } if (typeof(cpRecent.ARM_Last_Shortened_Hostname) !== 'undefined') { cpRecent.ARM_Last_Shortened_Hostname = cpRecent.ARM_Last_Shortened_Hostname.substring(0, 50); } if (typeof(cpRecent.ARM_Last_Referrer_Domain) !== 'undefined') { cpRecent.ARM_Last_Referrer_Domain = cpRecent.ARM_Last_Referrer_Domain.substring(0, 50); } if (typeof(cpRecent.ARM_IPG_Copy_Last_Referrer) !== 'undefined') { cpRecent.ARM_IPG_Copy_Last_Referrer = cpRecent.ARM_IPG_Copy_Last_Referrer.substring(0, 50); } if (typeof(cpRecent.RC_Recent_Channel__c) !== 'undefined') { cpRecent.RC_Recent_Channel__c = cpRecent.RC_Recent_Channel__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +1 day //setCookie('cpTouchHist_recent', encodeURIComponent(JSON.stringify(cpRecent)), 60); var cookieName_second = 'cpTouchHist_recent'; // var cookieValue_second = encodeURIComponent(JSON.stringify(cpRecent)); var cookieValue_second = JSON.stringify(cpRecent); console.log('cpTouchHist_recent:' + cookieValue_second); var myDate_second = '60'; var myDate_second = '1'; var d_second = new Date(); d_second.setTime(d_second.getTime() + (myDate_second * 24 * 60 * 60 * 1000)); var expires_second = "expires=" + d_second.toUTCString(); var domainName_second = "." + jQuery('#domainName').val(); document.cookie = cookieName_second + "=" + decodeURI(cookieValue_second) + ";" + expires_second + ";domain=" + domainName_second + ";path=/"; //Control values of cpTouchHist_rolling var cpRolling = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_rolling'))); //Check if each JSON node exists. If it does, change values within it as prescribed if (typeof(cpRolling.RC_Acquisition_Source__c) !== 'undefined') { cpRolling.RC_Acquisition_Source__c = cpRolling.RC_Acquisition_Source__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Source_Detail__c) !== 'undefined') { delete cpRolling["RC_Acquisition_Source_Detail__c"]; } if (typeof(cpRolling.RC_Acquisition_Term__c) !== 'undefined') { cpRolling.RC_Acquisition_Term__c = cpRolling.RC_Acquisition_Term__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Content__c) !== 'undefined') { cpRolling.RC_Acquisition_Content__c = cpRolling.RC_Acquisition_Content__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Campaign__c) !== 'undefined') { cpRolling.RC_Acquisition_Campaign__c = cpRolling.RC_Acquisition_Campaign__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Medium__c) !== 'undefined') { cpRolling.RC_Acquisition_Medium__c = cpRolling.RC_Acquisition_Medium__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Channel__c) !== 'undefined') { cpRolling.RC_Acquisition_Channel__c = cpRolling.RC_Acquisition_Channel__c.substring(0, 50); 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