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Treasure Data Unveils Generative AI Capabilities - Treasure Data

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Releases</a> <div class="post-wrapper py-[80px]"> <span class="eyebrow text-secondaryBlue-100 text-xl font-semibold block mb-[15px]">Press Release</span> <h1 class="text-5xl font-header my-[15px] leading-[125%] font-light">Treasure Data Unveils Generative AI Capabilities and CDP-Native AI Framework</h1> <span class="posted-date text-gray-250 text-[14px] font-medium">Last updated October 15, 2024</span> <div class="post-body mt-[50px]"> <ul> <li>The Treasure Data AI Framework introduces chat interfaces to Treasure Data CDP, democratizing access to trusted customer data</li> <li>New Generative AI capabilities reduce marketing campaign development from months to seconds with GenAI-powered data exploration, campaign activation, and 1:1 content generation</li> </ul> <p><b><span style="font-weight: 400;"><strong>LAS VEGAS, October 15, 2024</strong> – Today at CDP World 2024, Treasure Data announced the launch of the Treasure Data AI Framework to introduce persona-based generative AI chat interfaces to Treasure Data Customer Data Platform (CDP). The AI Framework enables marketing and customer-centric teams to accelerate campaign ideation and activation with new AI applications from Treasure Data (AI Copilots and AI Email Studio) and build custom AI applications.</span></b></p> <p><span style="font-weight: 400;">“AI and customer data together drive productivity that unlocks revenue growth,” said Kaz Ohta, CEO and co-founder at Treasure Data. “For years we’ve helped customer-centric teams apply intelligence to customer data with predictive AI and machine learning. As we continue to reinvent the customer data platform, we’re excited to introduce generative AI on top of the world’s best CDP for global enterprises. Now that anyone can simply chat with their CDP in natural language, our customers can democratize data exploration, analysis and activation for teams across their entire company.”</span></p> <p><span style="font-weight: 400;">The Treasure Data AI Framework is built on top of the unified, accurate customer data within Treasure Data CDP, with integrated privacy and security features. The first innovations within the Treasure Data AI Framework include the following:</span></p> <h4>AI Copilots: Marketing Copilot and more</h4> <p>A<span style="font-weight: 400;">I Copilots help specific roles across global organizations work faster with better results, using persona-based generative AI interfaces powered by the Treasure Data AI Framework. </span></p> <p><span style="font-weight: 400;">The first Copilot available today, Marketing Copilot, gives marketers the power to explore, build, and activate audiences with an easy-to-use generative AI chat interface. Marketing Copilot accelerates marketing campaign ideation and planning by enabling teams to:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Assemble and analyze new audiences or enhance existing segments</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Get immediate insights into data and drill down into analyses and visualizations</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Brainstorm and collaborate with AI for new ideas and step-by-step action plans</span></li> </ul> <p><span style="font-weight: 400;">A free trial of Marketing Copilot is available for a limited time. Contact a Treasure Data account manager or </span><a href="https://www.treasuredata.com/contact-us/"><span style="font-weight: 400;">Treasure Data</span></a><span style="font-weight: 400;"> to learn more.</span></p> <p><span style="font-weight: 400;">Additional Copilots to support customer service teams and identity unification are coming soon.</span></p> <h4>AI Email Studio</h4> <p><b></b><span style="font-weight: 400;">AI Email Studio will assist marketers with the content creation phase of planning a personalized email campaign. AI Email Studio will enable marketers to use generative AI to instantly create 1:1 email content based on real-time behaviors. </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;">Limited early access of this product is now available.</span></p> <h4>Build Your Own AI</h4> <p><span style="font-weight: 400;">The AI Framework enables data science teams and Treasure Data partners to build their own generative AI capabilities on top of Treasure Data CDP. Treasure Data customers and partners can use Build Your Own AI for any use case, including survey feedback and sentiment analysis, personalized communications and content generation, translation, and coding and scripting.</span></p> <p><span style="font-weight: 400;">Today’s announcements come on the heels of Treasure Data’s recognition as a Leader from multiple independent analyst evaluations. In 2024, Treasure Data was named a Leader in The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024, as well a Leader in the 2024 Gartner® Magic Quadrant™ for Customer Data Platforms.</span><b><br /> </b></p> <h4>About Treasure Data</h4> <p>Treasure Data empowers the world’s largest and most innovative companies to deliver the right experiences that increase revenue, lower costs, and reduce data privacy, compliance, and security risks. Treasure Data provides the only enterprise customer data platform (CDP) that combines batch and real-time data to personalize journeys with Al.</p> <p>Recognized as a CDP market leader, Treasure Data helps organizations increase conversions and optimize spend across channels. Our CDP gives customer-centric teams across Fortune 500 and Global 2000 companies – marketing, sales, service, and more – the power to turn customer data into their greatest treasure. Visit <a href="http://www.treasuredata.com">www.treasuredata.com</a> to learn more.</p> <p>Join Treasure Data’s global CDP community at <a href="https://www.treasuredata.com/cdpworld/">CDP World</a>, its annual summit for marketing and data leaders.</p> <p><b>Press contact</b><br /> Staley White (for Treasure Data)<br /> <a href="mailto:staley@pointprutah.com">staley@pointprutah.com</a></p> </div> </div> </div> <div class="col-span-12 lg:col-span-3"> <div class="blog-detail-sidebar lg:pl-[20px]" id="sticky-sidebar"> <div class="share-box mb-[40px]"> <span class="share-title">Share this blog:</span> <div class="social-icons flex items-center mt-[20px]"> <a class="mr-[20px] social-icon" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.treasuredata.com/press-releases/generative-ai-announcement/&title=Treasure Data Unveils Generative AI Capabilities and CDP-Native AI Framework" target="_blank"> <img 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If it does, change values within it as prescribed if (typeof(cpInitial.ARM_First_Entry_Page_URL) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_URL"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Title) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Title"]; } if (typeof(cpInitial.ARM_First_Entry_Page_Description) !== 'undefined') { delete cpInitial["ARM_First_Entry_Page_Description"]; } if (typeof(cpInitial.ARM_First_Facebook_Title) !== 'undefined') { cpInitial.ARM_First_Facebook_Title = cpInitial.ARM_First_Facebook_Title.substring(0, 50); } if (typeof(cpInitial.ARM_First_Referrer) !== 'undefined') { cpInitial.ARM_First_Referrer = cpInitial.ARM_First_Referrer.substring(0, 50); } if (typeof(cpInitial.RC_First_Campaign__c) !== 'undefined') { cpInitial.RC_First_Campaign__c = cpInitial.RC_First_Campaign__c.substring(0, 100); } if (typeof(cpInitial.RC_First_Adgroup__c) !== 'undefined') { cpInitial.RC_First_Adgroup__c = cpInitial.RC_First_Adgroup__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Channel__c) !== 'undefined') { cpInitial.RC_First_Channel__c = cpInitial.RC_First_Channel__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Content__c) !== 'undefined') { cpInitial.RC_First_Content__c = cpInitial.RC_First_Content__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Term__c) !== 'undefined') { cpInitial.RC_First_Term__c = cpInitial.RC_First_Term__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Source__c) !== 'undefined') { cpInitial.RC_First_Source__c = cpInitial.RC_First_Source__c.substring(0, 50); } if (typeof(cpInitial.RC_First_Medium__c) !== 'undefined') { cpInitial.RC_First_Medium__c = cpInitial.RC_First_Medium__c.substring(0, 50); } //Write values back into the correct cookie and reset the expiration date to +60 days var cookieName = 'cpTouchHist_initial'; var cookieValue = encodeURIComponent(JSON.stringify(cpInitial)); var myDate = '60'; var d = new Date(); d.setTime(d.getTime() + (60 * 24 * 60 * 60 * 1000)); var expires = "expires=" + d.toUTCString(); var domainName = "." + jQuery('#domainName').val(); document.cookie = cookieName + "=" + cookieValue + ";" + expires + ";domain=" + domainName + ";path=/"; var cpRecent = JSON.parse(decodeURIComponent(getCookie('cpTouchHist_recent'))); //Check if each JSON node exists. 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If it does, change values within it as prescribed if (typeof(cpRolling.RC_Acquisition_Source__c) !== 'undefined') { cpRolling.RC_Acquisition_Source__c = cpRolling.RC_Acquisition_Source__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Source_Detail__c) !== 'undefined') { delete cpRolling["RC_Acquisition_Source_Detail__c"]; } if (typeof(cpRolling.RC_Acquisition_Term__c) !== 'undefined') { cpRolling.RC_Acquisition_Term__c = cpRolling.RC_Acquisition_Term__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Content__c) !== 'undefined') { cpRolling.RC_Acquisition_Content__c = cpRolling.RC_Acquisition_Content__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Campaign__c) !== 'undefined') { cpRolling.RC_Acquisition_Campaign__c = cpRolling.RC_Acquisition_Campaign__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Medium__c) !== 'undefined') { cpRolling.RC_Acquisition_Medium__c = cpRolling.RC_Acquisition_Medium__c.substring(0, 50); } if (typeof(cpRolling.RC_Acquisition_Channel__c) !== 'undefined') { cpRolling.RC_Acquisition_Channel__c = cpRolling.RC_Acquisition_Channel__c.substring(0, 50); 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