Social media

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DDMA heeft als doel het vakgebied op een inhoudelijke en impactvolle manier vooruit te helpen. De DDMA Commissie Social Media richt zich hierbij op drie pijlers: Content & Creatie, Paid Media & Platforms en Legal, Data & Ethics."> <meta name="dc.relation" content="https://ddma.nl/marketing/social-media/"> <meta name="dc.source" content="https://ddma.nl/"> <meta name="dc.language" content="nl_NL"> <meta name="description" content="Social media zijn voor iedereen toegankelijk en inzetbaar, maar hoe haal je eruit wat erin zit en wat past het beste bij jouw organisatie of vakgebied? DDMA heeft als doel het vakgebied op een inhoudelijke en impactvolle manier vooruit te helpen. 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De DDMA Commissie Social Media richt zich hierbij op drie pijlers: Content & Creatie, Paid Media & Platforms en Legal, Data & Ethics."> <meta name="twitter:image" content="https://ddma.nl/wp-content/uploads/2021/09/dole777-EQSPI11rf68-unsplash-480x360-1.jpg"> <link rel="alternate" type="text/calendar" title="DDMA » iCal Feed" href="https://ddma.nl/events/?ical=1" /> <link rel='stylesheet' id='wp-block-library-css' href='https://ddma.nl/wp-includes/css/dist/block-library/style.min.css' type='text/css' media='all' /> <style id='wp-sites-monitor-sites-monitor-style-inline-css' type='text/css'> .wpsm-label { display: flex; align-items: center; justify-content: center; border-radius: 0.25rem; padding-left: 0.25rem; padding-right: 0.25rem; padding-top: 0.125rem; padding-bottom: 0.125rem; --tw-text-opacity: 1; color: rgb(82 82 82 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-green { --tw-bg-opacity: 1; background-color: rgb(187 247 208 / var(--tw-bg-opacity)); --tw-text-opacity: 1; color: rgb(20 83 45 / var(--tw-text-opacity)) } .wpsm-label.wpsm-label-orange { --tw-bg-opacity: 1; 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href="https://ddma.nl"><span itemprop="name">Home</span></a><meta itemprop="position" content="1"></li><li class="breadcrumb-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemscope itemtype="http://schema.org/WebPage" itemprop="item" itemid="https://ddma.nl/marketing/" href="https://ddma.nl/marketing/"><span itemprop="name">Marketing</span></a><meta itemprop="position" content="2"></li><li class="breadcrumb-item active" aria-current="page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">Social media</span><meta itemprop="position" content="3"></li></ol></nav> </div> <h1 class="is-style-ddma mb-4">Social media</h1> <p class="lead">Social media zijn voor iedereen toegankelijk en inzetbaar, maar hoe haal je eruit wat erin zit en wat past het beste bij jouw organisatie of vakgebied? DDMA heeft als doel het vakgebied op een inhoudelijke en impactvolle manier vooruit te helpen. De DDMA Commissie Social Media richt zich hierbij op drie pijlers: Content & Creatie, Paid Media & Platforms en Legal, Data & Ethics. </p> </div> </div> <div class="banner-image-column | col-lg-4 pr-lg-0"> <div class="banner-image" style="background: url(https://ddma.nl/wp-content/uploads/2021/09/dole777-EQSPI11rf68-unsplash-480x360-1.jpg) center/cover no-repeat;"></div> </div> </div> </div> </div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="uitgelicht">Uitgelicht</h2> </div></div> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"></div></div> </div></div></div> <div class="container yard-blocks-grid preset-cards preset-cards-three mb-md-5 mb-5"><div class=""><div class="row flex-align-top-left"> <div class="col-lg-4 col-md-6 yard-blocks-grid-column"><div class="column"> <div class="wp-block-cover has-background-dim-70" 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href="https://ddma.nl/kennisbank/zaak-meta-en-schrems-openbare-data-is-geen-vrijbrief-voor-gepersonaliseerde-advertenties/">Zaak Meta en Schrems: Openbare data is geen vrijbrief voor gepersonaliseerde advertenties</a> </h3> </div> </div> </div> <div class="mb-2 mb-lg-3"> <div class="card card--default card--horizontal card--list mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/11/DDMA-Social-Advertising-Benchmark-2024-Increased-Focus-on-Awareness-Campaigns-in-Paid-Social-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Onderzoek </span> <span class="card-label-separator | mr-2">|</span> <time datetime="05-11-2024" class="date date-- card-date"> 5 november 2024 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/ddma-social-advertising-benchmark-2024-increased-focus-on-awareness-campaigns-in-paid-social/">DDMA Social Advertising Benchmark 2024: Increased Focus on Awareness Campaigns in Paid Social</a> </h3> </div> </div> </div> </div> </div> </div> <div class="wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-1 wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/kennisbank/?_themes=social-media">Naar de kennisbank</a></div> </div> </div></div> </div></div></div> <div class="container yard-blocks-grid banner--dark-gray mb-lg-7 mb-md-7 mb-5 remove-container-padding"><div class=""><div class="row"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="regels-voor-social-advertising">Regels voor social advertising</h2> <p class="is-style-default">Omdat er zoveel data kan worden verzameld, is social advertising een privacygevoelig kanaal dat niet altijd onomstreden is. Daarom is het belangrijk om jouw social advertising-campagnes uit te voeren binnen de normen van de AVG. We hebben daarom alle juridisch relevante informatie voor je op een rij gezet. </p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="yard-blocks-button is-style-arrow"><a class="wp-block-button__link wp-element-button" href="https://ddma.nl/legal/wetgeving/social-advertising/">Bekijk alle regels</a></div> </div> </div></div> <div class="col-lg-6 yard-blocks-grid-column"><div style="background-image:url(https://ddma.nl/wp-content/uploads/2021/09/influencer-700-x-525-1-480x360-1.jpg);background-size:cover" class="column"></div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p></p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="ddma-commissie-social-media">DDMA COMMISSIE Social media</h2> </div></div> </div></div></div> <div class="container yard-blocks-grid mb-lg-7 mb-md-7 mb-5"><div class=""><div class="row"> <div class="col-lg-12 yard-blocks-grid-column"><div class="column"><div class="yard-blocks-list-posts yard-blocks-list-posts--persons | container px-0"> <div class="row"> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2024/08/Sander-Peterse-tiktok-1-scaled-e1723728174769-768x804.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Sander Peterse </h3> <div class="card-label mb-3"> Brand Partnerships Manager bij TikTok </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/sanderpeterse/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2024/04/Jos-Majoor-e1713873216355-768x748.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Jos Majoor </h3> <div class="card-label mb-3"> Team Lead Social Ads bij A Bigger Circle </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/majoorjos/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2024/01/Anouk-Kramer.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Anouk Kramer </h3> <div class="card-label mb-3"> Senior Social Advertising consultant bij dentsu Benelux </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/anouk-kramer-aa58a995/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2023/06/Bianca-Bergshoeff-Square-768x689.png) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Bianca Bergshoeff </h3> <div class="card-label mb-3"> Paid Social Specialist & Lead Social Advertising + Senior SEA bij Maatwerk Online </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/biancabergshoeff/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | 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url(https://ddma.nl/wp-content/uploads/2022/12/Joris-Mulders-768x768.jpg) center/cover no-repeat"></div> </div> <div class="card-body | d-flex flex-column w-100"> <h3 class="card-title"> Joris Mulders </h3> <div class="card-label mb-3"> Global Paid Social Media Manager bij KLM </div> <div class="card-icons | d-flex align-items-center mt-auto"> <a href="https://www.linkedin.com/in/jorismulders/" class="social-icon " aria-label="LinkedIn" data-toggle="tooltip" data-placement="bottom" title="LinkedIn" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="column | col-xl-2 col-lg-3 col-sm-4 col-6 mb-2 mb-md-2"> <div class="card card--person | mx-0"> <div class="card-img-top position-relative overflow-hidden"> <div class="card-img-bg w-100 h-100" style="background: url(https://ddma.nl/wp-content/uploads/2022/02/Dionne-van-Dijk-1-scaled-e1697019122970-768x772.jpg) center/cover no-repeat"></div> </div> <div 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