Kennisbank - DDMA

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class="facetwp-sort"></div> </div> </div> </div> <div id="js-facetwp-results" class="yard-blocks-facetwp__template"> <div class="load-icon" aria-label="Laden"></div> <div class="facetwp-template" data-name="search"><div class="row js-facetwp-animation-wrapper"> <div class="js-facetwp-animation-column col-md-12 mb-lg-4 mb-2"> <div class="card card--default card--horizontal mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2025/04/Inschrijving-DDMA-Customer-Data-Awards-2025-geopend-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="card-tag-wrapper"> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> Data, Decisions & Engagement </span> </div> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Nieuws </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2025-04-10" class="date date-- card-date"> 10 april 2025 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/inschrijving-ddma-customer-data-awards-2025-geopend/">Inschrijving DDMA Customer Data Awards 2025 geopend</a> </h3> <div class="card-excerpt"> De inschrijving voor de DDMA Customer Data Awards 2025 is officieel geopend. Voor de 19e keer gaat DDMA op zoek naar de meest vooruitstrevende organisaties in Nederland op het gebied van datagedreven marketing en klantgerichtheid. Organisaties kunnen tot en met 18 september 2025 hun case… </div> </div> </div> </div> <div class="js-facetwp-animation-column col-md-12 mb-lg-4 mb-2"> <div class="card card--default card--horizontal mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2025/04/De-kracht-van-personalisatie-Data-relevantie-en-vertrouwen-op-de-Webwinkel-Vakdagen-met-Lucas-Bos-768x578.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="card-tag-wrapper"> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> Data, Decisions & Engagement </span> </div> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Artikel </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2025-04-09" class="date date-- card-date"> 9 april 2025 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/de-kracht-van-personalisatie-data-relevantie-en-vertrouwen-op-de-webwinkel-vakdagen/">De kracht van personalisatie: Data, relevantie en vertrouwen op de Webwinkel Vakdagen</a> </h3> <div class="card-excerpt"> Tijdens de Webwinkel Vakdagen 2025 – afgelopen 2 en 3 april in Utrecht – stond Lucas Bos namens de DDMA-commissie Data, Decisioning & Engagement op het podium met een heldere boodschap: personalisatie werkt – mits je het goed doet. In een presentatie voor een zaal… </div> </div> </div> </div> <div class="js-facetwp-animation-column col-md-12 mb-lg-4 mb-2"> <div class="card card--default card--horizontal mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2022/11/DDMA-publiceert-nieuwe-whitepaper-over-Social-Measurement-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="card-tag-wrapper"> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> Social Media </span> </div> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Whitepaper </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2025-04-08" class="date date-- card-date"> 8 april 2025 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/ddma-publiceert-nieuwe-whitepaper-over-social-measurement/">DDMA publiceert nieuwe whitepaper over Social Measurement</a> </h3> <div class="card-excerpt"> Adverteren op social media is voor veel bedrijven inmiddels een must. De mogelijkheden zijn eindeloos en je kunt op creatief gebied de tofste dingen doen. Maar hoe meet je nu precies de impact van al die campagnes? Hoe verzamel je inzichten om je resultaten naar… </div> </div> </div> </div> <div class="js-facetwp-animation-column col-md-12 mb-lg-4 mb-2"> <div class="card card--default card--horizontal mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2025/04/Genomineerden-DDMA-EMAS-Awards-2025-bekendgemaakt-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="card-tag-wrapper"> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> E-mail </span> </div> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Nieuws </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2025-04-08" class="date date-- card-date"> 8 april 2025 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/genomineerden-ddma-emas-awards-2025-bekendgemaakt/">Genomineerden DDMA EMAS Awards 2025 bekendgemaakt</a> </h3> <div class="card-excerpt"> DDMA maakt vandaag de genomineerden bekend voor de EMAS Awards 2025, de jaarlijkse prijsuitreiking voor de beste prestaties op het gebied van e-mailmarketing en marketing automation. De winnaars worden op 26 juni bekendgemaakt tijdens de Email Marketing Automation Summit (EMAS) in Circa Amsterdam. </div> </div> </div> </div> <div class="js-facetwp-animation-column col-md-12 mb-lg-4 mb-2"> <div class="card card--default card--horizontal mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2025/04/Arnold-van-het-Nederend-nieuwe-juryvoorzitter-DDMA-Customer-Data-Awards-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="card-tag-wrapper"> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> Data, Decisions & Engagement </span> </div> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Nieuws </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2025-04-07" class="date date-- card-date"> 7 april 2025 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/arnold-van-het-nederend-nieuwe-juryvoorzitter-ddma-customer-data-awards/">Arnold van het Nederend nieuwe juryvoorzitter DDMA Customer Data Awards</a> </h3> <div class="card-excerpt"> Arnold van het Nederend, Director Customer Personalisation & Analytics bij KPN, is benoemd tot de nieuwe voorzitter van de vakjury van de DDMA Customer Data Awards. Na vier jaar als jurylid neemt hij nu het stokje over van Frank de Beun. Met zijn scherpe blik,… </div> </div> </div> </div> <div class="js-facetwp-animation-column col-md-12 mb-lg-4 mb-2"> <div class="card card--default card--horizontal mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2024/04/Ticketverkoop-Digital-Analytics-Summit-2024-van-start-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="card-tag-wrapper"> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> DDMA </span> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> Digital Analytics </span> </div> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Nieuws </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2025-04-03" class="date date-- card-date"> 3 april 2025 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/kaartverkoop-ddma-digital-analytics-summit-2025-van-start/">Kaartverkoop DDMA Digital Analytics Summit 2025 van start</a> </h3> <div class="card-excerpt"> De kaartverkoop voor de Digital Analytics Summit 2025 is gestart. Het event vindt plaats op donderdag 9 oktober in B. Amsterdam en is hét jaarlijkse moment waarop digital analytics-professionals in Nederland samenkomen. Tickets zijn nu beschikbaar via digitalanalyticssummit.nl. </div> </div> </div> </div> <div class="js-facetwp-animation-column col-md-12 mb-lg-4 mb-2"> <div class="card card--default card--horizontal mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2025/04/Heatmap-en-session-recording-tools-hoe-houd-je-rekening-met-gebruikersprivacy-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="card-tag-wrapper"> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> Experimentation & Optimisation </span> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> Legal </span> </div> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Artikel </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2025-04-01" class="date date-- card-date"> 1 april 2025 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/heatmap-en-session-recording-tools-hoe-houd-je-rekening-met-gebruikersprivacy/">Heatmap en session recording tools: hoe houd je rekening met gebruikersprivacy?</a> </h3> <div class="card-excerpt"> Heatmap- en session recording tools zijn vaste prik in de toolbox van marketeers. Ze geven inzicht in hoe bezoekers zich over een website bewegen, waar ze klikken, waar ze afhaken en waar frictie ontstaat. Daarmee zijn ze van onschatbare waarde voor optimalisatie van de gebruikerservaring… </div> </div> </div> </div> <div class="js-facetwp-animation-column col-md-12 mb-lg-4 mb-2"> <div class="card card--default card--horizontal mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2022/04/nieuwe-commissieleden-of-leden-ddma-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="card-tag-wrapper"> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> DDMA </span> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> Experimentation & Optimisation </span> </div> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Nieuws </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2025-03-31" class="date date-- card-date"> 31 maart 2025 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/nieuwe-leden-voor-de-ddma-commissie-experimentation-optimisation/">Nieuwe leden voor de DDMA Commissie Experimentation & Optimisation</a> </h3> <div class="card-excerpt"> De DDMA Commissies AI, Experimentation & Optimisation en Digital Analytics verwelkomen vijf nieuwe gezichten. Emma van Dalen (Nationale Postcode Loterij), Wing Yee Tang (DPG Media) en Justin van Tol (iO) brengen ieder hun eigen expertise en energie mee naar de commissie. We stellen ze graag… </div> </div> </div> </div> <div class="js-facetwp-animation-column col-md-12 mb-lg-4 mb-2"> <div class="card card--default card--horizontal mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2021/09/E-mail.png" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="card-tag-wrapper"> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> E-mail </span> </div> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Zelfreguleringscode </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2025-03-28" class="date date-- card-date"> 28 maart 2025 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/reclamecode-code-reclame-via-e-mail/">Reclamecode: Code Reclame via E-mail</a> </h3> <div class="card-excerpt"> De Code Reclame via E-mail (2025) is bedoeld als aanvulling op de Nederlandse spamwetgeving. E-mailmarketing scheidt zich af van spam door duidelijke regelgeving. De Code e-mail is van toepassing op het toezenden van ongevraagde reclame via e-mail. </div> </div> </div> </div> <div class="js-facetwp-animation-column col-md-12 mb-lg-4 mb-2"> <div class="card card--default card--horizontal mx-0 border-0"> <div class="card-img-top position-relative overflow-hidden"> <img decoding="async" class="card-img-bg" src="https://ddma.nl/wp-content/uploads/2025/03/Hof-van-Justitie-verduidelijkt-recht-op-transparantie-bij-geautomatiseerde-besluitvorming-768x512.jpg" alt="" loading="lazy"> <div class="card-read-more"> Lees meer </div> </div> <div class="card-body"> <div class="card-tag-wrapper"> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> AVG </span> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> Legal </span> <span class="card-tag | d-inline-block mr-1 mr-md-2 mb-md-3"> Privacy </span> </div> <div class="d-flex flex-wrap align-items-center mb-1 mb-md-2"> <span class="card-label | d-inline-block mr-2"> Artikel </span> <span class="card-label-separator | mr-2">|</span> <time datetime="2025-03-27" class="date date-- card-date"> 27 maart 2025 </time> </div> <h3 class="card-title"> <a class="a-linkable-area" href="https://ddma.nl/kennisbank/hof-van-justitie-verduidelijkt-recht-op-transparantie-bij-geautomatiseerde-besluitvorming/">Hof van Justitie verduidelijkt recht op transparantie bij geautomatiseerde besluitvorming</a> </h3> <div class="card-excerpt"> Op 7 maart 2024 heeft het Hof van Justitie uitspraak gedaan over het recht op inzage in de onderliggende logica van geautomatiseerde besluitvorming. Dit arrest geeft meer duidelijkheid in het vereiste uit de AVG voor organisaties die gebruikmaken van profilering. De AVG vereist dat er… </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row"> <div class="col-lg-12 mt-3"> <div class="facetwp-pager"></div> </div> </div> </div> </div></div> </div></div></div> </main> <div class="newsletter-container | container"> <div class="newsletter p-4 p-lg-5 bg-secondary my-7"> <div class="row"> <div class="col-md-6"> <div class="newsletter-column"> <h2 class="is-style-ddma text-primary mb-4">Op de hoogte blijven?</h2> <a href="/aanmelden-nieuwsbrief/" class="btn-arrow | btn btn-primary">Meld je aan voor onze nieuwsbrief</a> </div> </div> <div class="col-md-6"> <div class="seperator pt-4 pt-md-0 pl-md-5 pr-md-6 pb-md-3 h-100"> <h2 class="is-style-ddma text-primary mb-4">Meer weten?</h2> <div class="is-style-arrow | d-flex align-items-center flex-wrap justify-content-between"> <a href="/over-ons/wie-we-zijn/" class="wp-block-button__link has-white-background-color"> Dit bieden wij </a> <a href="/word-lid/" class="wp-block-button__link has-white-background-color"> Word lid </a> </div> </div> </div> </div> </div> </div> </div> <footer class="footer bg-secondary"> <div class="container | py-5"> <div class="row"> <div class="col-sm-6 col-lg-4"> <div class="sidebar-footer-1 widget_block " id="block-3"><div class="inner-wrapper"> <h2 class="wp-block-heading" id="contact">Contact</h2> </div></div><div class="sidebar-footer-1 widget_block widget_text " id="block-23"><div class="inner-wrapper"> <p><strong>DDMA</strong><br><strong>Data-Driven Marketing Association<br></strong>WG-Plein 185<br>1054 SC Amsterdam<br><strong>T </strong><a href="tel:0204528413">020 4528413</a><br><strong>E </strong><a href="mailto:info@ddma.nl">info@ddma.nl</a></p> </div></div><div class="sidebar-footer-1 widget_block widget_text " id="block-17"><div class="inner-wrapper"> <p><a href="https://ddma.nl/privacy-statement/" data-type="URL" data-id="https://ddma.nl/privacy-statement/">Privacy statement</a></p> </div></div> </div> <div class="col-sm-6 col-lg-4"> <div class="sidebar-footer-2 widget_block " id="block-14"><div class="inner-wrapper"> <h2 class="wp-block-heading" id="onze-diensten">Onze diensten</h2> </div></div><div class="sidebar-footer-2 widget_block widget_text " id="block-19"><div class="inner-wrapper"> <p><a href="https://ddma.nl/kennisbank/" data-type="URL" data-id="https://ddma.nl/kennisbank/">Kennisbank</a><br><a href="https://ddma.nl/events/" data-type="URL" data-id="https://ddma.nl/events/">Events</a><br><a href="https://ddma.nl/legal/legal-helpdesk/">Legal helpdesk</a><br><a href="https://ddma.nl/legal/documentatie/" data-type="URL" data-id="https://ddma.nl/legal/documentatie/">Legal documentatie</a><br><a href="https://ddma.nl/legal/educatie/" data-type="URL" data-id="https://ddma.nl/legal/educatie/">Legal educatie</a><br><a href="https://ddma.nl/legal/privacy-waarborg/" data-type="URL" data-id="https://ddma.nl/legal/privacy-waarborg/">Privacy Waarborg</a></p> </div></div> </div> <div class="col-sm-6 col-lg-4"> <div class="sidebar-footer-3 widget_block " id="block-6"><div class="inner-wrapper"> <h2 class="wp-block-heading" id="over-ons">Over ons</h2> </div></div><div class="sidebar-footer-3 widget_block widget_text " id="block-24"><div class="inner-wrapper"> <p><a href="https://ddma.nl/over-ons/wie-we-zijn/" data-type="URL" data-id="https://ddma.nl/over-ons/wie-we-zijn/">Wie we zijn<br></a><a href="https://ddma.nl/over-ons/standpunten/" data-type="URL" data-id="https://ddma.nl/over-ons/standpunten/">Standpunten</a><br><a href="https://ddma.nl/word-lid/" data-type="URL" data-id="https://ddma.nl/word-lid/">Lidmaatschap<br></a><a href="https://ddma.nl/over-ons/onze-leden/" data-type="URL" data-id="https://ddma.nl/over-ons/onze-leden/">Onze leden<br></a><a href="https://ddma.nl/over-ons/bestuur-en-team/" data-type="URL" data-id="https://ddma.nl/over-ons/bestuur-en-team/">Bestuur en team</a><br><a href="https://ddma.nl/over-ons/vertrouwenspersoon/">Vertrouwenspersoon</a><a href="https://ddma.nl/over-ons/bestuur-en-team/" data-type="URL" data-id="https://ddma.nl/over-ons/bestuur-en-team/"><br></a><a href="https://ddma.nl/over-ons/vacatures/" data-type="URL" data-id="https://ddma.nl/over-ons/vacatures/">Vacatures</a></p> </div></div> <div class="footer-socials | d-flex"> <a href="https://www.linkedin.com/company/ddma/" class="social-icon " aria-label="LinkedIn van DDMA" target=_blank rel=noopener > <i class="fab fa-linkedin" aria-hidden="true"></i> </a> </div> </div> </div> </div> <div class="footer-bottom | bg-primary py-3"> <div class="container text-center"> <p class="mb-0">© DDMA - 2025</p> </div> </div> </footer> </div> <script> ( function ( body ) { 'use strict'; 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