Data-Driven Marketing Association

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itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemscope itemtype="https://schema.org/WebPage" itemprop="item" itemid="https://ddma.nl" href="https://ddma.nl"><span itemprop="name">Home</span></a><meta itemprop="position" content="1"></li><li class="breadcrumb-item active" aria-current="page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">Data-Driven Marketing Association</span><meta itemprop="position" content="2"></li></ol></nav> </div> <h1 class="is-style-ddma mb-4">Data-Driven Marketing Association</h1> <p class="lead">DDMA is the Dutch association for data-driven marketing, sales and service. We are a network of over 360 advertisers, non-profits, publishers, agencies, and tech suppliers that use data in an innovative and responsible way to interact with consumers.</p> </div> </div> <div class="banner-image-column | col-lg-4 pr-lg-0"> <div class="banner-image" style="background: url(https://ddma.nl/wp-content/uploads/2022/01/Friends-of-Search-2020-1-DDMA-scaled.jpg) center/cover no-repeat;"></div> </div> </div> </div> </div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-1 yard-blocks-grid-column invisible"><div class="column"> <p></p> </div></div> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <p><strong>Go directly to:</strong></p> <ul class="wp-block-list"> <li><a href="#what-we-offer" data-type="internal" data-id="#what-we-offer">What we offer</a></li> <li><a href="#membership-fees" data-type="URL">Membership information</a></li> <li><a href="#recent-articles" data-type="page">Recent articles & events</a></li> </ul> <h2 class="wp-block-heading" id="vision">Vision</h2> <p>DDMA strives for a world in which consumers and organisations can take full advantage of the benefits of data. Data is the key to innovation, relevant products and customer focused services. Together with our members, we are convinced that data enriches and empowers people’s lives – if they can trust organisations to use their data responsibly and to put customer needs first.</p> <h2 class="wp-block-heading" id="what-we-offer">What we offer</h2> <p>Never a dull day within the data-driven marketing industry. Legislation is constantly changing, business models are under pressure and new technologies are hard to keep up with. In addition, consumers rightly expect more and more from organisations, in terms of relevance but also in the field of data protection. We make sure that you, as a member of DDMA, are always prepared for these changes. To be ready for the future.</p> <div class="yard-blocks-collapse-list yard-blocks-collapse" id="accordion-9c52312f-f982-44da-a8a6-69f74043e3fc"> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-acee0f46-f3b7-4c4d-947e-da87061a45be" aria-expanded="false" aria-controls="collapse-acee0f46-f3b7-4c4d-947e-da87061a45be"> 1. Knowledge and advice </button> </div><div class="collapse " id="collapse-acee0f46-f3b7-4c4d-947e-da87061a45be" data-parent="#accordion-9c52312f-f982-44da-a8a6-69f74043e3fc"><div class="yard-blocks-collapse-item__body"> <p>As a member of DDMA you always have access to an extensive range of knowledge. These 3 pillars form the base of our activities:</p> <ul class="wp-block-list"> <li><strong>What is possible (marketing)</strong>: We unite the best experts within all marketing disciplines in our committees. Together we prepare the sector for the future with knowledge sessions, conferences, awards, research and publications.</li> <li><strong>What is allowed (legal)</strong>: We help you comply with privacy and advertising legislation through our legal helpdesk, self-regulatory codes, documentation and templates, knowledge sessions and of course our Privacy Seal (Privacy Waarborg).</li> <li><strong>What you should strive for (ethics)</strong>: We encourage you to look beyond the law. With our data ethics workshops we help our members to develop a vision on data use.</li> </ul> </div></div></div> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-eb08be18-33b8-4d71-bcac-d6fcd43477a7" aria-expanded="false" aria-controls="collapse-eb08be18-33b8-4d71-bcac-d6fcd43477a7"> 2. Increasing social support for data use </button> </div><div class="collapse " id="collapse-eb08be18-33b8-4d71-bcac-d6fcd43477a7" data-parent="#accordion-9c52312f-f982-44da-a8a6-69f74043e3fc"><div class="yard-blocks-collapse-item__body"> <p>DDMA helps you by increasing social support for the (correct) use of data. We are in constant dialogue with policymakers, regulators and other stakeholders in The Hague and Brussels. We also show consumers that data-driven marketing enriches and eases people’s lives. Not only by increasing consumer confidence, but also by ensuring that you can do great things with data within workable legal frameworks.</p> </div></div></div> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-e71419f4-c4ee-41dc-ac0d-4791b2cbbf24" aria-expanded="false" aria-controls="collapse-e71419f4-c4ee-41dc-ac0d-4791b2cbbf24"> 3. A large network of peers </button> </div><div class="collapse " id="collapse-e71419f4-c4ee-41dc-ac0d-4791b2cbbf24" data-parent="#accordion-9c52312f-f982-44da-a8a6-69f74043e3fc"><div class="yard-blocks-collapse-item__body"> <p>With more than 360 organisations operating in different sectors, DDMA has a very diverse membership base. We bring together marketers, lawyers and other specialists in all sorts of ways. Sometimes only with advertisers among themselves, sometimes with as diverse a group as possible. From round table sessions to conferences, and from committees to Member Meetups – DDMA offers you the opportunity to expand your network and learn from peers.</p> </div></div></div> </div> </div></div> </div></div></div> <div class="yard-blocks-spacer yard-blocks-spacer-size-2"></div> <div class="container yard-blocks-grid"><div class=""><div class="row"> <div class="col-lg-8 yard-blocks-grid-column"><div style="background-color:#dae1e6" class="pt-3 pr-3 pb-3 pl-3 column"> <h2 class="wp-block-heading is-style-ddma" id="membership-fees">Membership Fees 2025</h2> <p>The membership fee is determined by the annual turnover that your organisation earns within the Netherlands. As soon as your organisation is a member, every employee can make use of the membership.</p> <div class="container yard-blocks-grid pr-0 pl-0"><div class=""><div class="row"> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <p><strong>Brands</strong></p> <figure class="wp-block-table is-style-stripes"><table><thead><tr><th>Turnover</th><th>Fee</th></tr></thead><tbody><tr><td>€5 million</td><td>€2.140</td></tr><tr><td>€5 million – 25 million </td><td>€4.615</td></tr><tr><td>€25 million – €50 million </td><td>€6.770</td></tr><tr><td>> €50 million</td><td>€10.945</td></tr></tbody></table></figure> </div></div> <div class="col-lg-6 yard-blocks-grid-column"><div class="column"> <p><strong>Agencies</strong></p> <figure class="wp-block-table is-style-stripes"><table><thead><tr><th>Turnover</th><th>Fee</th></tr></thead><tbody><tr><td>€1 million </td><td>€2.140</td></tr><tr><td>€1 million – 3 million</td><td>€4.615</td></tr><tr><td>€3 million – €10 million</td><td>€6.770</td></tr><tr><td>> €10 million </td><td>€10.945</td></tr></tbody></table></figure> </div></div> </div></div></div> <div class="yard-blocks-collapse-list yard-blocks-collapse" id="accordion-c1d5bc0b-b4a3-41d1-94fb-52e4af2bcdc5"> <div class="yard-blocks-collapse-item"><div class="yard-blocks-collapse-item__header"> <button class="yard-blocks-collapse-item__button" type="button" data-toggle="collapse" data-target="#collapse-fe56c391-f37c-44ca-a786-b9ec4b8732fe" aria-expanded="false" aria-controls="collapse-fe56c391-f37c-44ca-a786-b9ec4b8732fe"> Exception: Fundraising organisations </button> </div><div class="collapse " id="collapse-fe56c391-f37c-44ca-a786-b9ec4b8732fe" data-parent="#accordion-c1d5bc0b-b4a3-41d1-94fb-52e4af2bcdc5"><div class="yard-blocks-collapse-item__body"> <p class="is-style-default">For fundraising organisations, the contribution rate is determined by the income from fundraising, lotteries, ticket sales, room rental, membership fees and/or tuition (instead of turnover).</p> </div></div></div> </div> <p>In addition to fundraising organisations, there are a few other exceptions to the fees mentioned above, such as free lancers, knowledge partners and concerns. Download information on all types of memberships below:</p> <div class="wp-block-file"><a id="wp-block-file--media-d673da4f-33ce-4f12-88c8-d462bfb6a4c0" href="https://ddma.nl/wp-content/uploads/2021/08/Algemene-DDMA-Lidmaatschapsvoorwaarden-2021.pdf">Terms & conditions for advertisers 2022</a><a href="https://ddma.nl/wp-content/uploads/2021/08/Algemene-DDMA-Lidmaatschapsvoorwaarden-2021.pdf" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-d673da4f-33ce-4f12-88c8-d462bfb6a4c0">Download</a></div> <div class="wp-block-file"><a id="wp-block-file--media-98ccca64-f5e9-4ebc-80de-91f61ceff781" href="https://ddma.nl/wp-content/uploads/2021/08/DDMA-Algemene-Concernlidmaatschapsvoorwaarden-2021.pdf">Voorwaarden voor Concerns 2022</a><a href="https://ddma.nl/wp-content/uploads/2021/08/DDMA-Algemene-Concernlidmaatschapsvoorwaarden-2021.pdf" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-98ccca64-f5e9-4ebc-80de-91f61ceff781">Download</a></div> <div class="wp-block-file"><a id="wp-block-file--media-fe478e1e-f29b-422f-8668-5475b8b6470f" href="https://ddma.nl/wp-content/uploads/2021/12/DDMA-Algemene-Kennispartnerschapsvoorwaarden-2021-1.pdf">Voorwaarden voor Kennispartners 2022</a><a href="https://ddma.nl/wp-content/uploads/2021/12/DDMA-Algemene-Kennispartnerschapsvoorwaarden-2021-1.pdf" class="wp-block-file__button wp-element-button" download aria-describedby="wp-block-file--media-fe478e1e-f29b-422f-8668-5475b8b6470f">Download</a></div> </div></div> <div class="col-lg-4 yard-blocks-grid-column"><div style="background-color:#dae1e6" class="pt-3 pr-3 pb-3 pl-3 column"> <h2 class="wp-block-heading is-style-ddma has-secondary-color has-text-color" id="interested">Interested?</h2> <p class="has-black-color has-text-color">Are you interested in our membership and do you want more information? 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