Experimentation & Optimisation

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aria-label="breadcrumb"><ol class="breadcrumb" itemscope itemtype="https://schema.org/BreadcrumbList"><li class="breadcrumb-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemscope itemtype="https://schema.org/WebPage" itemprop="item" itemid="https://ddma.nl" href="https://ddma.nl"><span itemprop="name">Home</span></a><meta itemprop="position" content="1"></li><li class="breadcrumb-item" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><a itemscope itemtype="https://schema.org/WebPage" itemprop="item" itemid="https://ddma.nl/marketing/" href="https://ddma.nl/marketing/"><span itemprop="name">Marketing</span></a><meta itemprop="position" content="2"></li><li class="breadcrumb-item active" aria-current="page" itemprop="itemListElement" itemscope itemtype="https://schema.org/ListItem"><span itemprop="name">Experimentation & Optimisation</span><meta itemprop="position" content="3"></li></ol></nav> </div> <h1 class="is-style-ddma mb-4">Experimentation & Optimisation</h1> <p class="lead">De DDMA Commissie Experimentation & Optimisation is een verbinder en een facilitator voor organisaties die de kracht van datagedreven experimenteren en testen toepassen of daar meer over willen leren. De commissie inspireert en ondersteunt organisaties van alle verschillende groottes door het delen van interessante use cases van bedrijven die al succesvol experimenteren en optimaliseren. Onder andere door jaarlijks Experimentation Heroes te organiseren. De commissie helpt organisaties om hun maturity level te verhogen en een data-gedreven cultuur te ontwikkelen, waarin experimenteren en testen een integraal onderdeel zijn van de strategie, processen en besluitvorming</p> </div> </div> <div class="banner-image-column | col-lg-4 pr-lg-0"> <div class="banner-image" style="background: url(https://ddma.nl/wp-content/uploads/2021/08/DDMA-Dutch-CRO-Awards-scaled.jpg) center/cover no-repeat;"></div> </div> </div> </div> </div> <div class="container yard-blocks-grid mb-md-7 mb-5"><div class=""><div class="row flex-align-center-center"> <div class="col-lg-12 yard-blocks-grid-column"><div style="background-color:#dae1e6" class="pt-4 pr-4 pb-4 pl-4 column"> <h2 class="wp-block-heading" id="definitie-wat-is-cro">Definitie: wat is Experimentation?</h2> <p>Experimentation is het testen van het totaal van onsite en offsite activiteiten met als doel: het optimaliseren van de (online) klantreis. Het fundament hiervoor is de integrale datagedreven aanpak, waarbij de gebruikersdata wordt geanalyseerd en de optimalisatiekansen worden gevalideerd en uitgevoerd.</p> </div></div> </div></div></div> <div class="container yard-blocks-grid"><div class=""><div class="row flex-align-center-left"> <div class="col-lg-8 yard-blocks-grid-column"><div class="column"> <h2 class="wp-block-heading is-style-ddma" id="uitgelicht">Uitgelicht</h2> </div></div> </div></div></div> <div class="container yard-blocks-grid preset-cards preset-cards-three mb-md-5 mb-5"><div class=""><div class="row flex-align-top-left"> <div class="col-lg-4 col-md-6 yard-blocks-grid-column"><div class="column"> <div class="wp-block-cover is-light has-background-dim-70 is-style-default" style="min-height:135px;aspect-ratio:unset;"><span aria-hidden="true" class="wp-block-cover__background has-background-dim"></span><img fetchpriority="high" decoding="async" width="900" height="600" class="wp-block-cover__image-background wp-image-38637" alt="" src="https://ddma.nl/wp-content/uploads/2023/07/Whitepaper-over-experimenteren-op-websites-en-andere-online-omgevingen.jpg" data-object-fit="cover" srcset="https://ddma.nl/wp-content/uploads/2023/07/Whitepaper-over-experimenteren-op-websites-en-andere-online-omgevingen.jpg 900w, https://ddma.nl/wp-content/uploads/2023/07/Whitepaper-over-experimenteren-op-websites-en-andere-online-omgevingen-300x200.jpg 300w, https://ddma.nl/wp-content/uploads/2023/07/Whitepaper-over-experimenteren-op-websites-en-andere-online-omgevingen-768x512.jpg 768w" sizes="(max-width: 900px) 100vw, 900px" /><div class="wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow"> <h3 class="wp-block-heading has-text-align-center" id="cro-maturity-test"><a href="https://ddma.nl/kennisbank/nieuw-whitepaper-over-experimenteren-op-websites-en-andere-online-omgevingen/" data-type="URL" data-id="https://ddma.nl/kennisbank/nieuw-whitepaper-over-experimenteren-op-websites-en-andere-online-omgevingen/" target="_blank" rel="noreferrer noopener">Whitepaper: Experimenteren op websites en andere online omgevingen</a></h3> <p class="preset-card-read-more">Lees meer</p> </div></div> </div></div> <div class="col-lg-4 col-md-6 yard-blocks-grid-column"><div class="column"> <div class="wp-block-cover has-background-dim-70" style="min-height:135px;aspect-ratio:unset;"><span aria-hidden="true" class="wp-block-cover__background has-background-dim"></span><img decoding="async" width="700" height="525" class="wp-block-cover__image-background wp-image-8131" alt="" src="https://ddma.nl/wp-content/uploads/2022/01/DDMA-Dutch-CRO-Awards-Winnaars-2021-1.jpg" style="object-position:55% 44%" data-object-fit="cover" data-object-position="55% 44%" srcset="https://ddma.nl/wp-content/uploads/2022/01/DDMA-Dutch-CRO-Awards-Winnaars-2021-1.jpg 700w, 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