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aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/contact/"><span class="wp-block-navigation-item__label">Contact</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/media/"><span class="wp-block-navigation-item__label">Media</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partners/"><span class="wp-block-navigation-item__label">Partners</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/careers/"><span 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class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="/login/"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/white/login.svg" alt=""/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_white.svg" alt="ico_burger_white" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained 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class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div class="wp-block-group navigation-sub navigation-sub--dark navigation-sub--transparent is-layout-constrained wp-block-group-is-layout-constrained"><nav class="items-justified-center no-wrap wp-block-navigation is-content-justification-center is-nowrap is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Product"><ul class="wp-block-navigation__container items-justified-center no-wrap wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/web-analytics/"><span class="wp-block-navigation-item__label">Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-manager/"><span class="wp-block-navigation-item__label">Tag Manager</span></a></li><li class=" wp-block-navigation-item current-menu-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/customer-data-platform/" aria-current="page"><span class="wp-block-navigation-item__label">Customer Data Platform</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/gdpr-consent-manager/"><span class="wp-block-navigation-item__label">Consent Manager</span></a></li></ul></nav></div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-65 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <div class="wp-block-group alignfull has-overflow-hidden has-position-relative has-white-color has-secondary-extra-dark-background-color has-text-color has-background has-link-color wp-elements-adcd71693ce3a13eecda35559ac337b4 is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:-123px;padding-top:180px;padding-bottom:var(--wp--preset--spacing--64)"> <div class="wp-block-group alignfull background_image background_image--header background_image--blob background_image--index-0 is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex"></div> <div class="wp-block-group has-zindex-over-blob is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading" id="turn-data-into-action-to-drive-customer-acquisition-and-retention">Turn data into action to drive customer acquisition and retention</h1> <p class="has-text-align-left has-large-font-size">Create complete customer profiles and segment your customer data into audiences. Activate them to provide a personalized experience and run effective campaigns across channels. Keep your clients’ data safe with a privacy-first Customer Data Platform.</p> </div> <div class="wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="cdp-top-cta"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Get a custom demo</a></div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="797" height="583" src="/wp-content/uploads/2023/08/audience-manager.png" alt="" class="wp-image-151" srcset="https://piwik.pro/wp-content/uploads/2023/08/audience-manager.png 797w, https://piwik.pro/wp-content/uploads/2023/08/audience-manager-300x219.png 300w, https://piwik.pro/wp-content/uploads/2023/08/audience-manager-768x562.png 768w" sizes="(max-width: 797px) 100vw, 797px" /></figure> </div> </div> <div class="wp-block-group has-border-color has-transparent-dark-blue-border-color has-transparent-black-background-color has-background is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/import_data.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="flexible-data-integration">Flexible data integration</h4> <p class="has-small-font-size">Connect siloed data sources into clear records that map all user traits and behaviors. No coding is required.</p> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/custom_data_layer.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="advanced-segmentation">Advanced segmentation</h4> <p class="has-small-font-size">Trigger precise audiences based on any conditions, including customer characteristics and behavior.</p> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/doc_blank_import.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="data-activation">Data activation</h4> <p class="has-small-font-size">Personalize customer experience across channels to reach the right people at the right time.</p> </div> </div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="how-piwik-pro-customer-data-platform-works">How Piwik PRO Customer Data Platform works</h2> <figure class="wp-block-image alignfull size-full"><img decoding="async" width="3936" height="2301" src="/wp-content/uploads/2024/07/customer-data-platform-1.png" alt="" class="wp-image-57025" srcset="https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-1.png 3936w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-1-300x175.png 300w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-1-1024x599.png 1024w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-1-768x449.png 768w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-1-1536x898.png 1536w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-1-2048x1197.png 2048w" sizes="(max-width: 3936px) 100vw, 3936px" /></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="integrate-data-from-anywhere">Integrate data from anywhere</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/integrations.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="webhooks-amp-product-integration">Webhooks & product integration</h4> <p class="has-small-font-size">Easily ingest data from your CRM, ecommerce platform, data warehouse and other tools using incoming webhooks and automation tools. Import data and create custom attributes directly in the UI or via the API.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-7 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/import_data.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="data-enrichment">Data enrichment</h4> <p class="has-small-font-size">Enrich customer profiles with information from external sources and better understand their preferences and behaviors. Update profiles in real-time to ensure the accuracy of your data.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_tag_manager.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="native-integration-with-analytics-and-tag-manager">Native integration with Analytics and Tag Manager</h4> <p class="has-small-font-size">Get access to a steady stream of valuable user data thanks to built-in integration with web and app Analytics and Tag Manager.</p> </div> </div> </div> <div class="wp-block-group alignfull is-style-overflow-hidden is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-style-blob is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image alignfull size-large"><img decoding="async" width="1024" height="549" src="/wp-content/uploads/2024/07/customer-data-platform-2-1024x549.png" alt="" class="wp-image-57024" srcset="https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-2-1024x549.png 1024w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-2-300x161.png 300w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-2-768x412.png 768w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-2-1536x824.png 1536w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-2.png 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <a class="pp-link pp-link--wide pp-link__box" href="/integrations/"> <div class="wp-block-group has-white-color has-primary-background-color has-text-color has-background has-link-color wp-elements-93fb25fdcf41ec173491e18bb292a851 is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--8);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-29 wp-block-group-is-layout-flex"> <p>Find out which platforms integrate with the Piwik PRO Customer Data Platform.</p> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image size-large"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/white/arrow_right.svg" alt="" /></figure> </div> </div> </div> </a> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="create-detailed-user-profiles">Create detailed user profiles</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-9 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/single_customer_view.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="get-a-glimpse-into-a-single-customer-view">Get a glimpse into a single customer view</h4> <p class="has-small-font-size">Connect visitor data scattered across channels and touchpoints into unified customer profiles. Gain a detailed overview of user characteristics and interactions with your brand.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/p_analytics_team.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="benefit-from-seamless-profile-creation">Benefit from seamless profile creation</h4> <p class="has-small-font-size">Integrate our CDP with your existing data collection strategy to generate detailed profiles with one click. Populate customer profiles with over 80 attributes from your analytics data.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-11 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/personalization.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="personalize-user-profiles-with-custom-attributes">Personalize user profiles with custom attributes</h4> <p class="has-small-font-size">Your business is unique, and so are your customers. Enrich their profiles with details about their buying history, personas that represent them, support tickets they’ve created and more.</p> </div> </div> </div> <div class="wp-block-group alignfull pp-separator--bottom is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image alignfull size-large"><img loading="lazy" decoding="async" width="1024" height="549" src="/wp-content/uploads/2024/07/customer-data-platform-3-1024x549.png" alt="" class="wp-image-57023" srcset="https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-3-1024x549.png 1024w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-3-300x161.png 300w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-3-768x412.png 768w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-3-1536x824.png 1536w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-3.png 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="define-custom-audiences">Define custom audiences</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-12 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/audience.b_target.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="discover-amp-build-audiences-that-convert">Discover & build audiences that convert</h4> <p class="has-small-font-size">Get full flexibility in how you define audiences. Using Analytics, identify trends in user behavior and characteristics to create audiences that you can target with specific campaigns, content or messaging.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-13 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/impact.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="create-audiences-based-on-user-attributes">Create audiences based on user attributes</h4> <p class="has-small-font-size">Group your clients and visitors matching specific traits. Apply conditions connected to acquisition channels, technology used, demographics, custom attributes collected in analytics, and more.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/integrate_data.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="create-behavioral-audiences">Create behavioral audiences</h4> <p class="has-small-font-size">Segment your clients and visitors based on interactions with your website or app. Use conditions related to visited pages or campaigns, user flows on your site or app, amounts spent, purchases and other activity.</p> </div> </div> </div> <div class="wp-block-group alignfull pp-separator--bottom is-layout-constrained wp-container-core-group-is-layout-38 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image alignfull size-large"><img loading="lazy" decoding="async" width="1024" height="525" src="/wp-content/uploads/2024/07/customer-data-platform-4-1024x525.png" alt="" class="wp-image-57022" srcset="https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-4-1024x525.png 1024w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-4-300x154.png 300w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-4-768x394.png 768w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-4-1536x787.png 1536w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-4.png 1920w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="activate-your-data">Activate your data</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-15 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/doc_data.b_export.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="countless-integrations">Countless integrations</h4> <p class="has-small-font-size">Send selected attributes to thousands of destinations through webhooks and automation tools – CRM, ad platforms, email marketing tools, internal communication channels and more.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/link.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="google-ads-integration">Google Ads integration</h4> <p class="has-small-font-size">Use audiences created in the CDP to reach and re-engage users with personalized and relevant Google Ads campaigns. Automate conversion import and optimize your return on ad spend.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-17 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_tag_manager.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="tag-manager">Tag Manager</h4> <p class="has-small-font-size">Trigger tags for remarketing ads, A/B testing, on-site retargeting, personalization and other tools in real-time, with a natively integrated tag management system.</p> </div> </div> </div> <div class="wp-block-group alignfull pp-separator--bottom is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image alignfull size-large"><img loading="lazy" decoding="async" width="1024" height="536" src="/wp-content/uploads/2024/07/customer-data-platform-5-1024x536.png" alt="" class="wp-image-57021" srcset="https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-5-1024x536.png 1024w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-5-300x157.png 300w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-5-768x402.png 768w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-5-1536x805.png 1536w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-5.png 1846w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-42 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="make-your-data-actionable">Make your data actionable</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-18 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/affiliate.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="reach-users-at-the-right-time">Reach users at the right time</h4> <p class="has-small-font-size">Activate data to personalize the customer experience, develop targeted marketing campaigns, optimize remarketing spending and re-engage inactive users.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-19 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/cost_efficient_solution.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="boost-sales-and-retention">Boost sales and retention</h4> <p class="has-small-font-size">Use your data to identify cross-sell and upsell opportunities, convert freemium users into customers, prevent churn and identify high-value customers.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-20 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/marketing.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="improve-customer-support-processes">Improve customer support processes</h4> <p class="has-small-font-size">Turn data into action to resolve customer issues quicker, facilitate feedback collection, recommend new products, and provide appropriate guidance on using them.</p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-44 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-center is-layout-flex wp-container-core-group-is-layout-43 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/hubspot.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/facebookads.png" alt="" style="width:auto;height:32px" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-ads.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/linkedin.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/microsoft365.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/mailchimp.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/marketo.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/twilio.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/shopify.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/woo-commerce.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/magento.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/zendesk.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/freshdesk.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/zapier.svg" alt="" /></figure> </div> </div> <p class="has-text-align-center has-large-font-size"><strong>1000+ destinations available through direct integration, webhooks or automation tools</strong></p> </div> <div class="wp-block-group alignfull pp-separator--bottom is-layout-constrained wp-container-core-group-is-layout-46 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group alignwide is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image alignfull size-large"><img loading="lazy" decoding="async" width="1024" height="538" src="/wp-content/uploads/2024/07/customer-data-platform-6-1024x538.png" alt="" class="wp-image-57020" srcset="https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-6-1024x538.png 1024w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-6-300x158.png 300w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-6-768x403.png 768w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-6-1536x807.png 1536w, https://piwik.pro/wp-content/uploads/2024/07/customer-data-platform-6.png 1843w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></figure> </div> </div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-47 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="respect-user-privacy">Respect user privacy</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-21 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/safe.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="privacy-compliance">Privacy compliance</h4> <p class="has-small-font-size">Use a CDP that helps you respect users’ right to privacy. Store your data in public or private cloud, including EU-owned data centers. Meet the demands of GDPR, TTDSG/TDDDG, PIPEDA, CCPA, LGDP and other privacy laws worldwide. <samp class="cc-tooltip__trigger" title="Piwik PRO also lets you comply with Google Consent Mode v2."><img decoding="async" style="width: 18px" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" class="pp-icon"></samp></p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-22 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/log.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="data-governance-amp-transparency">Data governance & transparency</h4> <p class="has-small-font-size">Control the quality and granularity of customer data with detailed import and activation logs. Respect consent given by users thanks to built-in integration with Piwik PRO Consent Manager.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-23 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_consent_management.svg" alt="" /></figure> </div> <h4 class="wp-block-heading" id="sensitive-data">Sensitive data</h4> <p class="has-small-font-size">Onboard sensitive information and have full control over how it’s stored and used. Replace identifiable data with custom scoring values to add an extra layer of privacy.</p> </div> </div> </div> <div class="wp-block-group has-white-color has-secondary-extra-dark-background-color has-text-color has-background has-link-color wp-elements-90b0e63c0d36251893a8df763e667a1e is-layout-constrained wp-container-core-group-is-layout-52 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:16.66%"> <div class="wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-50 wp-block-group-is-layout-flex"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-48 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/support.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/enterprise.svg" alt="" /></figure> </div> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-49 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/trening.svg" alt="" /></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/consulting.svg" alt="" /></figure> </div> </div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-25 wp-block-column-is-layout-flow"> <h3 class="wp-block-heading" id="professional-services-amp-customer-care">Professional services & customer care</h3> <p>From implementation and onboarding, through product training, to analytics consulting and custom integrations – we provide a personal approach on every step of your journey with Piwik PRO.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/services/">Read more</a></p> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-63 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-53 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="resources-on-the-customer-data-platform">Resources on the Customer Data Platform</h2> <p class="has-text-align-center has-large-font-size">Check out our blog posts below to better understand different aspects of customer data platforms, how they work and ways that modern companies can benefit from them. Learn how your business can use a CDP to integrate, segment, and activate customer data strategically.</p> </div> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid"><li class="wp-block-post post-47996 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-data-platform category-use-cases"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-56 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-red-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-54 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/customer-data-platform-data-activation-import/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2024/02/Benefits-of-imports-and-exports-in-analytics-red-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Customer Data Platform: Generate meaningful insights with customer data activation and import" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2024/02/Benefits-of-imports-and-exports-in-analytics-red-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2024/02/Benefits-of-imports-and-exports-in-analytics-red-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-55 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2024-02-21T09:46:59+01:00">February 21, 2024</time></div> <h4 style="font-style:normal;font-weight:900;" class="has-link-color wp-elements-3907353e7d7ab4936acd1589a4abda85 wp-block-post-title"><a href="https://piwik.pro/blog/customer-data-platform-data-activation-import/" target="_self" >Customer Data Platform: Generate meaningful insights with customer data activation and import</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">A customer data platform (CDP) helps you create a unified, comprehensive view of your customers, enhancing personalization and improving the efficiency and flexibility of marketing campaigns. Accessing and using customer data effectively is crucial for business success and gives marketers a tangible competitive advantage. There is no place for limited data access and integration. With…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/customer-data-platform-data-activation-import/"><strong>Read more</strong></a></p></div></div> </div> </li><li class="wp-block-post post-43871 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-data-platform category-data-management category-content-personalization category-use-cases"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-59 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-57 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/8-customer-data-platform-cdp-use-cases-that-will-drive-your-business-growth/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2023/05/How-can-you-use-a-customer-data-platform-CDP-to-drive-business-growth-blue-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="8 customer data platform (CDP) use cases that will drive your business growth" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2023/05/How-can-you-use-a-customer-data-platform-CDP-to-drive-business-growth-blue-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2023/05/How-can-you-use-a-customer-data-platform-CDP-to-drive-business-growth-blue-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-58 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2023-05-12T13:48:15+01:00">May 12, 2023</time></div> <h4 style="font-style:normal;font-weight:900;" class="has-link-color wp-elements-3907353e7d7ab4936acd1589a4abda85 wp-block-post-title"><a href="https://piwik.pro/blog/8-customer-data-platform-cdp-use-cases-that-will-drive-your-business-growth/" target="_self" >8 customer data platform (CDP) use cases that will drive your business growth</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Companies need data on user engagement to understand the behavior of users on the website or app, assess the performance of marketing campaigns and see how to better address users’ needs. Today, teams can benefit from numerous marketing and analytics tools that allow them to collect user acquisition, behavioral and conversion data from multiple sources…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/8-customer-data-platform-cdp-use-cases-that-will-drive-your-business-growth/"><strong>Read more</strong></a></p></div></div> </div> </li><li class="wp-block-post post-33530 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-customer-data-platform category-data-management category-tag-manager"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-62 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-60 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/how-data-flows-in-analytics/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2020/10/2020-10-14_data-flow-infographic_blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Data flow in an analytics platform: How to set up your data collection and analysis process" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2020/10/2020-10-14_data-flow-infographic_blog-1.png 620w, https://piwik.pro/wp-content/uploads/2020/10/2020-10-14_data-flow-infographic_blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-61 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2023-03-03T12:47:00+01:00">March 3, 2023</time></div> <h4 style="font-style:normal;font-weight:900;" class="has-link-color wp-elements-3907353e7d7ab4936acd1589a4abda85 wp-block-post-title"><a href="https://piwik.pro/blog/how-data-flows-in-analytics/" target="_self" >Data flow in an analytics platform: How to set up your data collection and analysis process</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Whether new to analytics or already well-versed, you might have heard a lot about collecting, managing and analyzing data. But what exactly happens in between? How does your data flow from one part of the analytics ecosystem to another? Data can stream in different directions and back and forth between systems. It may take a…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/how-data-flows-in-analytics/"><strong>Read more</strong></a></p></div></div> </div> </li></ul></div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-64 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="interested-in-integrating-and-activating-your-first-party-data-with-a-privacy-friendly-customer-data-platform">Interested in integrating and activating your first-party data with a privacy-friendly Customer Data Platform?</h2> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-4 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-black" id="cdp-bottom-cta"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Request a demo</a></div> </div> </div> </div> </div> </main> 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