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data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Resources</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Resources submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/resources/"><span class="wp-block-navigation-item__label">Content library</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/webinars/"><span class="wp-block-navigation-item__label">Webinars</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/resources/?type=success-story"><span class="wp-block-navigation-item__label">Success stories</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/video-tutorials/"><span class="wp-block-navigation-item__label">Video tutorials</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" 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class="wp-block-navigation-item__content">Contact</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Contact submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/contact/"><span class="wp-block-navigation-item__label">Contact</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/media/"><span class="wp-block-navigation-item__label">Media</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partners/"><span class="wp-block-navigation-item__label">Partners</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/careers/"><span class="wp-block-navigation-item__label">Careers</span></a></li></ul></li></ul></nav></div> <div class="wp-block-group navigation-main__side-options is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__get-demo is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Get a demo</a></div> </div> </div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex"> <ul class="wp-block-navigation__container wp-block-navigation"> <li class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"> <a class="wp-block-navigation-item__content">EN</a> <button class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle"> <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"> <path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path> </svg> </button> <ul class="wp-block-navigation__submenu-container wp-block-navigation-submenu"> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.de/tag-manager/"> <span class="wp-block-navigation-item__label">DE</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.nl/tag-manager/"> <span class="wp-block-navigation-item__label">NL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.fr/tag-manager/"> <span class="wp-block-navigation-item__label">FR</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="/login/"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/white/login.svg" alt="Log in" title="Log in"/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_white.svg" alt="ico_burger_white" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div class="wp-block-group navigation-sub navigation-sub--dark navigation-sub--transparent is-layout-constrained wp-block-group-is-layout-constrained"><nav class="items-justified-center no-wrap wp-block-navigation is-content-justification-center is-nowrap is-layout-flex wp-container-core-navigation-is-layout-2 wp-block-navigation-is-layout-flex" aria-label="Product"><ul class="wp-block-navigation__container items-justified-center no-wrap wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/web-analytics/"><span class="wp-block-navigation-item__label">Analytics</span></a></li><li class=" wp-block-navigation-item current-menu-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-manager/" aria-current="page"><span class="wp-block-navigation-item__label">Tag Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/customer-data-platform/"><span class="wp-block-navigation-item__label">Customer Data Platform</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/gdpr-consent-manager/"><span class="wp-block-navigation-item__label">Consent Manager</span></a></li></ul></nav></div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-46 wp-block-group-is-layout-constrained" style="margin-top:0"> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-27 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <div class="wp-block-group alignfull has-overflow-hidden has-position-relative has-white-color has-secondary-extra-dark-background-color has-text-color has-background has-link-color wp-elements-1ae81b92fe9302a54a09557d1bad262a is-layout-constrained wp-block-group-is-layout-constrained" style="margin-top:-123px;padding-top:180px;padding-bottom:var(--wp--preset--spacing--64)"> <div class="wp-block-group alignfull background_image background_image--header background_image--blob background_image--index-0 is-vertical is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex"></div> <div class="wp-block-group has-zindex-over-blob is-layout-constrained wp-container-core-group-is-layout-22 wp-block-group-is-layout-constrained"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-text-align-left" id="more-control-less-effort">More control, less effort</h1> <p class="has-text-align-left has-large-font-size">Piwik PRO Tag Manager lets you control all the details of data collection and activation in a streamlined way. Spend less time worrying about tags and more time acting on your data.</p> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-20 wp-block-group-is-layout-flex"> <div class="wp-block-group has-border-color has-grey-30-border-color is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-grey-30-color has-text-color has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">This module is in the free Piwik PRO Core plan</p> </div> </div> <div class="wp-block-buttons is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="product-tag-top-cta"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Get a custom demo</a></div> <div class="wp-block-button is-style-light-gray" id="product-tag-top-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Use the free Core plan</a></div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="864" height="665" src="/wp-content/uploads/2023/08/tag-manager.png" alt="" class="wp-image-148" srcset="https://piwik.pro/wp-content/uploads/2023/08/tag-manager.png 864w, https://piwik.pro/wp-content/uploads/2023/08/tag-manager-300x231.png 300w, https://piwik.pro/wp-content/uploads/2023/08/tag-manager-768x591.png 768w" sizes="(max-width: 864px) 100vw, 864px" /></figure> </div> </div> <div class="wp-block-group has-border-color has-transparent-dark-blue-border-color has-transparent-black-background-color has-background is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/tags_triggers.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="quickly-create-and-debug-tags">Quickly create and debug tags</h4> <p class="has-small-font-size">Build tags fast from a wide variety of templates. Customize any tag with JavaScript code. Implement, test and debug everything quickly within Tag Manager.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/data_safe.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="data-control">Data control</h4> <p class="has-small-font-size">All the data you collect with the help of Tag Manager stays where you put it. If it’s for internal use, you’ll see it in Analytics and stay in full control.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-5 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/security_standards.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="data-privacy-and-security">Data privacy and security</h4> <p class="has-small-font-size">Categorize tags and use Piwik PRO Consent Manager to make sure that tags only fire when there is appropriate consent in place. Always control collected data.</p> </div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="tag-deployment-amp-nbsp-management">Tag deployment & management</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/off-online_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="marketing-stack-management">Marketing stack management</h4> <p class="has-small-font-size">Effortlessly manage tags, pixels and JS codes for your websites, digital products and <a href="/blog/secure-member-areas/">secure member areas</a>.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-7 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/library.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="library-of-tags-triggers-amp-variables">Library of tags, triggers & variables</h4> <p class="has-small-font-size">With a vast library of tag templates, triggers and conditions, quickly implement even the most sophisticated tracking without touching a line of JavaScript code.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/piwik.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="out-of-the-box-analytics-integration">Out-of-the-box Analytics integration</h4> <p class="has-small-font-size">Expand your analytics capabilities with templates for custom events and variables, form tracking, goal conversion and virtual page views.</p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-content-justification-center is-layout-flex wp-container-core-group-is-layout-25 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-doubleclick.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-analytics.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/google-ads.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/hubspot.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/facebook.svg" alt="" style="width:auto;height:36px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/sales-mngo.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/marketo.svg" alt="" style="width:auto;height:42px"/></figure> </div> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image is-resized"><img decoding="async" src="/wp-content/plugins/pp-block-logo/images/integrations/qualaroo.svg" alt="" style="width:auto;height:48px"/></figure> </div> </div> </div> </div> <div class="wp-block-group alignfull is-style-overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--64);padding-bottom:var(--wp--preset--spacing--128)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-group is-style-blob-small is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/debugger.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="debugger" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/debugger-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/debugger-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/debugger-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/debugger-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/debugger-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/debugger-2048.png 2048w"/></div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow"> <h2 class="wp-block-heading" id="quality-assurance-amp-nbsp-debugging">Quality assurance & debugging</h2> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-29 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/debugger.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="test-amp-debug-environment">Test & debug environment</h4> <p class="has-small-font-size">Use a safe environment to test new tags, pixels and marketing tools before they go live. Take advantage of the debug mode to quickly address any potential problems.</p> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/padlock.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="boosted-privacy-for-all-tags">Boosted privacy for all tags</h4> <p class="has-small-font-size">Leverage integration with <a href="/gdpr-consent-manager/" data-type="page" data-id="82">Consent Manager</a> to define which tags require prior consent, and adjust your tracking according to user privacy preferences.</p> </div> </div> </div> </div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-34 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="customization-options">Customization options</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-11 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/easy_setup.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="custom-tags-amp-triggers">Custom tags & triggers</h4> <p class="has-small-font-size">Take advantage of custom tags or HTML editor to create and modify tracking pixels for whatever setup you need.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-12 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_integrate_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="flexible-amp-customizable-data-layer">Flexible & customizable data layer</h4> <p class="has-small-font-size">When standard tag manager capabilities are not enough, employ a data layer to add more information about events and variables to your tags.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-13 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/js_variables.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="custom-javascript-variables">Custom JavaScript variables</h4> <p class="has-small-font-size">For even greater marketing tag flexibility, you can also call out custom variables using JavaScript code.</p> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="on-site-retargeting-amp-nbsp-personalization">On-site retargeting & personalization</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/popup.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="custom-pop-ups">Custom pop-ups</h4> <p class="has-small-font-size">Run non-intrusive, tailored pop-ups and messages triggered by exit-intent, time, scroll or other types of user behavior.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-15 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/personalised_content.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="personalized-content">Personalized content</h4> <p class="has-small-font-size">Use individual visitor data to personalize your website’s content (e.g. banners, ads and other HTML elements).</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/doc_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="performance-reporting">Performance reporting</h4> <p class="has-small-font-size">Analyze performance metrics and see how visitors engage with custom content and pop-ups.</p> </div> </div> </div> </div> <div class="wp-block-group alignfull is-style-overflow-hidden is-layout-constrained wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--64)"> <div class="wp-block-group is-style-blob is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/pop-up-tag.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="pop-up-tag" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/pop-up-tag-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/pop-up-tag-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/pop-up-tag-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/pop-up-tag-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/pop-up-tag-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/pop-up-tag-2048.png 2048w"/></div> </div> </div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-45 wp-block-group-is-layout-constrained" style="margin-top:0;margin-bottom:0"> <div class="wp-block-group has-white-color has-secondary-extra-dark-background-color has-text-color has-background has-link-color wp-elements-6f14b3bc5643562cb2d6e49f977478d1 is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:16.66%"> <div class="wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-39 wp-block-group-is-layout-flex"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-37 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/support.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/enterprise.svg" alt=""/></figure> </div> </div> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-38 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/trening.svg" alt=""/></figure> </div> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/light-blue/consulting.svg" alt=""/></figure> </div> </div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-18 wp-block-column-is-layout-flow"> <h3 class="wp-block-heading" id="professional-services-amp-nbsp-customer-care">Professional services & customer care</h3> <p>From implementation and onboarding, through product training, to analytics consulting and custom integrations – we provide a personal approach on every step of your journey with Piwik PRO.</p> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <p class="has-text-align-left pp-action-link"><a href="/services/" data-type="page" data-id="131">Read more</a></p> </div> </div> </div> </div> <div id="product-tag-lead-magnet-book" class="wp-block-group has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--128);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--128)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-42 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-shadow-box-blue"><img decoding="async" width="566" height="800" src="/wp-content/uploads/2024/03/70-point-comparison-of-7-tag-managers.png" alt="" class="wp-image-3128" style="width:160px" srcset="https://piwik.pro/wp-content/uploads/2024/03/70-point-comparison-of-7-tag-managers.png 566w, https://piwik.pro/wp-content/uploads/2024/03/70-point-comparison-of-7-tag-managers-212x300.png 212w" sizes="(max-width: 566px) 100vw, 566px" /></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-20 wp-block-column-is-layout-flow" style="flex-basis:75%"> <h3 class="wp-block-heading" id="comparison-of-7-nbsp-tag-managers-70-factors-from-tag-types-to-privacy">Comparison of 7 tag managers – 70 factors from tag types to privacy</h3> <p>Understand the differences between Piwik PRO Tag Manager, Google Tag Manager, Tealium IQ Tag Management, Segment, TagCommander, Matomo Tag Manager and Ensighten Manage.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="product-tag-lead-magnet"><a class="wp-block-button__link wp-element-button" href="https://campaign.piwik.pro/tag-manager-vendors-comparison/" target="_blank" rel="noreferrer noopener">Download</a></div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-44 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="use-the-free-core-plan-or-get-a-custom-demo-of-an-enterprise-plan-setup-get-advanced-privacy-friendly-analytics-either-way">Use the free Core plan or get a custom demo of an Enterprise plan setup. Get advanced, privacy-friendly analytics either way.</h2> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-black" id="product-tag-bottom-cta"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Get a custom demo</a></div> <div class="wp-block-button is-style-outline is-style-outline--2" id="product-tag-bottom-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Use the free Core plan</a></div> </div> </div> </div> </div> </div> </main> <footer class="wp-block-template-part"> <div class="wp-block-group alignfull main-footer has-white-color has-black-background-color has-text-color has-background is-layout-constrained wp-container-core-group-is-layout-60 wp-block-group-is-layout-constrained" id="main-footer" 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aria-label="Footer – Product"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/web-analytics/"><span class="wp-block-navigation-item__label">Analytics</span></a></li><li class=" wp-block-navigation-item current-menu-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/tag-manager/" aria-current="page"><span class="wp-block-navigation-item__label">Tag Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/gdpr-consent-manager/"><span class="wp-block-navigation-item__label">Consent Manager</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/customer-data-platform/"><span class="wp-block-navigation-item__label">Customer Data 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wp-block-group-is-layout-constrained"> <h6 class="wp-block-heading" id="switch-from" style="text-transform:uppercase">Switch from</h6> <nav class="is-vertical footer-navigation__column wp-block-navigation is-layout-flex wp-container-core-navigation-is-layout-5 wp-block-navigation-is-layout-flex" aria-label="Footer - Switch from"><ul class="wp-block-navigation__container is-vertical footer-navigation__column wp-block-navigation"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/switch-from-google-analytics/"><span class="wp-block-navigation-item__label">Google Analytics</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/switch-from-matomo/"><span class="wp-block-navigation-item__label">Matomo</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" 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