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class="wp-block-navigation-item__label">Switch from Matomo</span></a></li></ul></li><li data-wp-context="{ "submenuOpenedBy": { "click": false, "hover": false, "focus": false }, "type": "submenu", "modal": null }" data-wp-interactive="core/navigation" data-wp-on--focusout="actions.handleMenuFocusout" data-wp-on--keydown="actions.handleMenuKeydown" data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Resources</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Resources submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" 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href="https://piwik.pro/video-tutorials/"><span class="wp-block-navigation-item__label">Video tutorials</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://piwik.pro/data-activation-playbook/"><span class="wp-block-navigation-item__label">Data activation playbook</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://help.piwik.pro/" target="_blank" ><span class="wp-block-navigation-item__label">Help center</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="https://community.piwik.pro/" target="_blank" ><span class="wp-block-navigation-item__label">Community forum</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/glossary/"><span 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data-wp-on-async--mouseenter="actions.openMenuOnHover" data-wp-on-async--mouseleave="actions.closeMenuOnHover" data-wp-watch="callbacks.initMenu" tabindex="-1" class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"><a class="wp-block-navigation-item__content">Contact</a><button data-wp-bind--aria-expanded="state.isMenuOpen" data-wp-on-async--click="actions.toggleMenuOnClick" aria-label="Contact submenu" class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle" ><svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"><path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path></svg></button><ul data-wp-on-async--focus="actions.openMenuOnFocus" class="wp-block-navigation__submenu-container wp-block-navigation-submenu"><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/contact/"><span class="wp-block-navigation-item__label">Contact</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/media/"><span class="wp-block-navigation-item__label">Media</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/partners/"><span class="wp-block-navigation-item__label">Partners</span></a></li><li class=" wp-block-navigation-item wp-block-navigation-link"><a class="wp-block-navigation-item__content" href="/careers/"><span class="wp-block-navigation-item__label">Careers</span></a></li></ul></li></ul></nav></div> <div class="wp-block-group navigation-main__side-options is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-6 wp-block-group-is-layout-flex"> <div class="wp-block-group navigation-main__get-demo is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Get a demo</a></div> </div> </div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"> <nav class="wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex"> <ul class="wp-block-navigation__container wp-block-navigation"> <li class=" wp-block-navigation-item has-child open-on-hover-click wp-block-navigation-submenu"> <a class="wp-block-navigation-item__content">EN</a> <button class="wp-block-navigation__submenu-icon wp-block-navigation-submenu__toggle"> <svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" viewBox="0 0 12 12" fill="none" aria-hidden="true" focusable="false"> <path d="M1.50002 4L6.00002 8L10.5 4" stroke-width="1.5"></path> </svg> </button> <ul class="wp-block-navigation__submenu-container wp-block-navigation-submenu"> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.de/data-activation/"> <span class="wp-block-navigation-item__label">DE</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.nl/data-activation/"> <span class="wp-block-navigation-item__label">NL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.fr/activation-des-donnees/"> <span class="wp-block-navigation-item__label">FR</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.pl"> <span class="wp-block-navigation-item__label">PL</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.se"> <span class="wp-block-navigation-item__label">SV</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.it"> <span class="wp-block-navigation-item__label">IT</span> </a> </li> <li class="wp-block-navigation-item wp-block-navigation-link"> <a class="wp-block-navigation-item__content" href="https://piwikpro.dk"> <span class="wp-block-navigation-item__label">DA</span> </a> </li> </ul> </li> </ul> </nav> </div></div> <div class="wp-block-group navigation-main__login is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><a href="/login/"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/black/login.svg" alt=""/></a></figure> </div> <p>My account</p> </div> </div> <div class="wp-block-group navigation-main__burger is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_burger_dark.svg" alt="ico_burger_dark" style="width:30px"/></figure> </div> </div> </div> <div class="wp-block-group navigation-main-mobile is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group navigation-main-mobile__menu-wrapper is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-buttons navigation-main-mobile__buttons is-layout-flex wp-container-core-buttons-is-layout-2 wp-block-buttons-is-layout-flex"> <div class="wp-block-button is-style-outline is-style-outline--1"><a class="wp-block-button__link wp-element-button" href="#">Get a demo</a></div> <div class="wp-block-button is-style-fill"><a class="wp-block-button__link wp-element-button" href="#">My account</a></div> </div> </div> <div class="wp-block-group navigation-main-mobile__close is-layout-constrained wp-block-group-is-layout-constrained"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="/wp-content/themes/main/assets/images/ico_close-dark.svg" alt="ico_close" style="width:24px"/></figure> </div> <div class="wp-block-group navigation-main__menu is-layout-constrained wp-block-group-is-layout-constrained"></div> <div class="wp-block-group navigation-main__lang-selector is-layout-constrained wp-block-group-is-layout-constrained"></div> </div> </div> </header> <div class="wp-block-group background_image background_image--header background_image--blob is-layout-constrained wp-block-group-is-layout-constrained"></div> <main class="wp-block-group main-content bg-blob bg-blob--bottom is-layout-flow wp-block-group-is-layout-flow"> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div style="height:105px" aria-hidden="true" class="wp-block-spacer"></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-31 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-17 wp-block-group-is-layout-constrained"> <h1 class="wp-block-heading has-text-align-center" id="boost-sales-adoption-and-acquisition-with-the-right-data">Boost sales, adoption, and acquisition with the right data</h1> <p class="has-text-align-center has-large-font-size">Understand who your customers are and how they interact with you across channels. Act on these insights to provide a personalized customer experience and optimize your campaigns. Respect user privacy every step of the way.</p> </div> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3 wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="solutions-web-top-cta"><a class="wp-block-button__link wp-element-button" href="/request-a-demo/">Get a custom demo</a></div> <div class="wp-block-button is-style-outline is-style-outline--2" id="solutions-web-top-cta-core-plan"><a class="wp-block-button__link wp-element-button" href="/core-plan/">Use the free Core plan</a></div> </div> <div class="wp-block-group is-style-default is-content-justification-center is-layout-flex wp-container-core-group-is-layout-23 wp-block-group-is-layout-flex"> <p class="has-small-font-size">Modules:</p> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Analytics</p> </div> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Tag Manager</p> </div> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-20 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Customer Data Platform</p> </div> <p class="has-small-font-size">+</p> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-22 wp-block-group-is-layout-flex"> <div class="wp-block-group has-border-color has-color-3-border-color is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained" style="border-width:1px;border-radius:5px;padding-top:6px;padding-right:8px;padding-bottom:6px;padding-left:8px"> <p class="has-small-font-size" style="padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;line-height:1">Consent Manager</p> </div> <p><samp class="cc-tooltip__trigger" title="For easy and transparent consent collection."><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></p> </div> </div> </div> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="cdp-diagram-02" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-02-2048.png 2048w"/></div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained"> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--32)"> <h2 class="wp-block-heading has-text-align-center" id="data-activation-made-easy">Data activation made easy</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-1 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/import_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="automated-data-flow">Automated data flow</h4> <p class="has-small-font-size">Ensure a steady flow of data between a CDP and other tools in your stack. Integrate data from any touchpoints, including event and user attributes from a natively integrated analytics platform.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-2 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/audience.b_target.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="precise-audiences">Precise audiences</h4> <p class="has-small-font-size">Segment customer data to better understand and optimize their experience. Create audiences around categories and behaviors that are most meaningful to your business.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-3 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/personalization.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="personalized-data-activation">Personalized data activation</h4> <p class="has-small-font-size">Activate your data to improve customer acquisition, activation and retention. Reach your customers and prospects with personalized messages in real-time, using their favorite channels.</p> </div> </div> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="cdp-diagram-03" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/cdp-diagram-03-2048.png 2048w"/></div> </div> <div class="wp-block-group bg-blob bg-blob--bottom bg-blob--bottom-light has-blue-10-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--64);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--64);flex-basis:66.66%"> <p class="has-primary-color has-text-color" style="font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.732), 1.25rem);line-height:1.4"><strong>“We want to offer a composable Customer Data Platform that allows our clients to avoid vendor lock-in. Instead, it lets them use all best-of-breed platforms and integrate them into a modern marketing stack tailored to their needs.”</strong></p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-26 wp-block-group-is-layout-constrained"> <p><strong>Bartosz Nowak</strong></p> <p class="has-small-font-size">Product Manager at Piwik PRO</p> </div> </div> <div class="wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--64);flex-basis:33.33%"> <figure class="wp-block-image aligncenter size-full is-resized"><img fetchpriority="high" decoding="async" width="830" height="880" src="/wp-content/uploads/2023/08/b.nowak_.png" alt="" class="wp-image-565" style="width:349px;height:auto" srcset="https://piwik.pro/wp-content/uploads/2023/08/b.nowak_.png 830w, https://piwik.pro/wp-content/uploads/2023/08/b.nowak_-283x300.png 283w, https://piwik.pro/wp-content/uploads/2023/08/b.nowak_-768x814.png 768w" sizes="(max-width: 830px) 100vw, 830px" /></figure> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="act-on-customer-insights">Act on customer insights</h2> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-6 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/affiliate.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="connect-through-every-channel">Connect through every channel</h4> <p class="has-small-font-size">Activate your data and engage with your customers in many touchpoints – from marketing pages, ad platforms and email campaigns, internal communication channels and CRMs to post-login areas of your website or app.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-7 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/personalization.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="personalize-customer-experience">Personalize customer experience</h4> <p class="has-small-font-size">Tailor communication with clients using insights about their buying history, visited pages, read emails and other business events from your systems. Ensure messages they receive are relevant and personalized to their interests and the customer journey stage they’re at.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-8 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/magnifier.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="help-users-find-what-they-need">Help users find what they need</h4> <p class="has-small-font-size">Recognize when users get stuck on their way to finding the information or product they came for. Help them get there faster by initiating a conversation through your chatbot or sending a link to your help center in real-time.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-9 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/cost_efficient_solution.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="reduce-the-acquisition-cost">Reduce the acquisition cost</h4> <p class="has-small-font-size">Reach out to your customers right when they’re ready to buy. Improve the effectiveness and cost of acquiring new clients.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-10 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/impact.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="boost-loyalty">Boost loyalty</h4> <p class="has-small-font-size">Identify new upsell opportunities and high-value clients. Make their experience a priority for your teams, from sales, through marketing and product, to customer care.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-11 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_analytics_team.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="win-back-customers">Win back customers</h4> <p class="has-small-font-size">Re-engage with users who are likely to drop off your funnel through on-site retargeting, remarketing, personalized emails and other communication channels.</p> </div> </div> </div> </div> </div> <div class="wp-block-group alignfull is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--128);padding-bottom:var(--wp--preset--spacing--128)"> <div class="wp-block-group is-style-blob is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="activations-mailchimp" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-mailchimp-2048.png 2048w"/></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-55 wp-block-group-is-layout-constrained"> <div class="wp-block-group has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--32);padding-right:var(--wp--preset--spacing--128);padding-bottom:var(--wp--preset--spacing--32);padding-left:var(--wp--preset--spacing--128)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-5 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-34 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-shadow-box-blue"><img decoding="async" width="447" height="630" src="/wp-content/uploads/2023/11/7-enterprise-ready-customer-data-platform.png" alt="" class="wp-image-1354" style="width:160px" srcset="https://piwik.pro/wp-content/uploads/2023/11/7-enterprise-ready-customer-data-platform.png 447w, https://piwik.pro/wp-content/uploads/2023/11/7-enterprise-ready-customer-data-platform-213x300.png 213w" sizes="(max-width: 447px) 100vw, 447px" /></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-13 wp-block-column-is-layout-flow" style="flex-basis:75%"> <h3 class="wp-block-heading" id="free-comparison-of-7-enterprise-ready-customer-data-platforms">Free comparison of 7 enterprise-ready customer data platforms</h3> <p>Learn 45 key differences between Tealium, BlueVenn, Exponea, mapp, Segment, mParticle and Piwik PRO. Find out which platform will be the right choice for you.</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://campaign.piwik.pro/cdp-vendor-comparison/" target="_blank" rel="noreferrer noopener">Download</a></div> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-36 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="ensure-data-privacy-amp-security">Ensure data privacy & security</h2> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-6 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-14 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/sensitive_data.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="sensitive-data-onboarding">Sensitive data onboarding</h4> <p class="has-small-font-size">Upload personal data, including sensitive information, into a platform that helps you follow the rules of GDPR, CCPA and many other data protection laws worldwide.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-15 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/settings.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="control-over-data">Control over data</h4> <p class="has-small-font-size">Have full control over pieces of data that come in and out of your platform with data import and activation logs. Decide how granular your customer profiles should be and adjust data collection to your privacy standards.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-16 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/p_consent_management.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="integrated-consent-manager">Integrated Consent Manager</h4> <p class="has-small-font-size">Create GDPR-compliant marketing lists. Use a built-in consent manager to activate data only when visitors agree to its use and only in ways they feel comfortable with.</p> </div> </div> </div> <div class="wp-block-group alignfull pp-separator--bottom is-layout-constrained wp-container-core-group-is-layout-37 wp-block-group-is-layout-constrained" style="padding-right:var(--wp--preset--spacing--8);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-piwikpro-screenshot mb-8"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="activations-create-an-activation-01" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/cdp/activations-create-an-activation-01-2048.png 2048w"/></div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-39 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="what-you-ll-get-with-piwik-pro">What you’ll get with Piwik PRO</h2> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-17 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/cloud_server.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="compliant-data-hosting">Compliant data hosting</h4> <p class="has-small-font-size">Keep your data in a private cloud (60+ Azure regions, and Elastx), or in the public cloud on one of the Azure cloud centers in the US, EU and HK. You can also choose Bring Your Own Key encryption (dedicated hardware) on Azure.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-18 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/cloud-eu.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="eu-based-business-partner">EU-based business partner</h4> <p class="has-small-font-size">Team up with a European vendor that observes the highest security and privacy standards. Make sure your clients’ data is processed in line with GDPR and the Schrems II ruling.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-19 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/integrations.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="integrated-product-suite">Integrated product suite on free plan</h4> <p class="has-small-font-size">Take advantage of an integrated suite consisting of Analytics, Customer Data Platform, Tag Manager and Consent Manager. Gain greater flexibility in collecting and activating your customer data.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-20 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/settings.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="dedicated-customizations-amp-onboarding">Dedicated customizations & onboarding</h4> <p class="has-small-font-size">Get started fast with onboarding and personalized training sessions. Custom development and integrations are also available if your use case demands them.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-21 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/customer_facing_roles.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="customer-care-amp-professional-services">Customer care & professional services</h4> <p class="has-small-font-size">Whenever you need guidance, you can visit our help center, schedule a call with your dedicated account manager or reach out to our technical experts.</p> </div> <div class="wp-block-column is-layout-flow wp-container-core-column-is-layout-22 wp-block-column-is-layout-flow"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img decoding="async" src="/wp-content/plugins/pp-block-icon/build/images/blue/user_bahaviour.svg" alt=""/></figure> </div> <h4 class="wp-block-heading" id="access-control-amp-user-groups">Access control & user groups</h4> <p class="has-small-font-size">Create different user groups and roles and assign them with granular permissions. Integrate single sign-on software to streamline user authentication and authorization.</p> </div> </div> </div> <div class="wp-block-piwikpro-screenshot"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers.png" style="max-width:100%" sizes="(max-width: 150,300,768,1024,1536,2048px) 150px, (max-width: 150,300,768,1024,1536,2048px) 300px, (max-width: 150,300,768,1024,1536,2048px) 768px, (max-width: 150,300,768,1024,1536,2048px) 1024px, (max-width: 150,300,768,1024,1536,2048px) 1536px, (max-width: 150,300,768,1024,1536,2048px) 2048px" alt="activations-audiences-in-triggers" srcset="https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers-150.png 150w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers-300.png 300w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers-768.png 768w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers-1024.png 1024w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers-1536.png 1536w, https://piwik.pro/wp-content/plugins/pp-screenshot/images/en/other/activations-audiences-in-triggers-2048.png 2048w"/></div> </div> <div class="wp-block-group has-border-color has-grey-20-border-color is-layout-constrained wp-container-core-group-is-layout-42 wp-block-group-is-layout-constrained" style="border-width:1px;padding-top:var(--wp--preset--spacing--64);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--64);padding-left:var(--wp--preset--spacing--32)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-40 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-logo"> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-logo/images/clients/wien-energie.svg" alt="" class="wp-image-60466" style="width:400px"/></figure> </div> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-24 wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <p class="has-primary-color has-text-color" style="font-size:clamp(0.875rem, 0.875rem + ((1vw - 0.2rem) * 0.732), 1.25rem);line-height:1.4"><strong>“With the introduction of Piwik PRO, we have improved our ability to communicate with our customers in a privacy-compliant and targeted manner. The platform has enabled us to optimize processes, better understand customer needs, and personalize interactions. These developments significantly improve our service offerings and increase customer satisfaction.”</strong></p> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-41 wp-block-group-is-layout-constrained"> <p><strong>Susanne Dreier-Phan Quoc</strong></p> <p class="has-small-font-size">Digital Customer Insights Manager at Wien Energie</p> </div> </div> </div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-53 wp-block-group-is-layout-constrained"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-43 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="resources-on-data-activation">Resources on data activation</h2> <p class="has-text-align-center has-large-font-size">Review our content below to familiarize yourself with the concept and use cases of data activation and customer data platforms. Find out how your business can activate data to create personalized user experiences, drive more sales, and achieve its business goals.<a href="https://piwik.pro/blog/data-activation/"></a></p> </div> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-1 wp-block-post-template-is-layout-grid"><li class="wp-block-post post-47996 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-data-platform category-use-cases"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-46 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-red-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-44 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/customer-data-platform-data-activation-import/" target="_self" ><img decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2024/02/Benefits-of-imports-and-exports-in-analytics-red-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Customer Data Platform: Generate meaningful insights with customer data activation and import" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2024/02/Benefits-of-imports-and-exports-in-analytics-red-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2024/02/Benefits-of-imports-and-exports-in-analytics-red-blog-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-45 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2024-02-21T09:46:59+01:00">February 21, 2024</time></div> <h4 style="font-style:normal;font-weight:900;" class="has-link-color wp-elements-3907353e7d7ab4936acd1589a4abda85 wp-block-post-title"><a href="https://piwik.pro/blog/customer-data-platform-data-activation-import/" target="_self" >Customer Data Platform: Generate meaningful insights with customer data activation and import</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">A customer data platform (CDP) helps you create a unified, comprehensive view of your customers, enhancing personalization and improving the efficiency and flexibility of marketing campaigns. Accessing and using customer data effectively is crucial for business success and gives marketers a tangible competitive advantage. There is no place for limited data access and integration. With…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/customer-data-platform-data-activation-import/"><strong>Read more</strong></a></p></div></div> </div> </li><li class="wp-block-post post-47457 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-data-platform category-data-management category-use-cases"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-49 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-47 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/what-is-behavioral-data-and-how-can-it-help-you-better-understand-your-customers/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2023/12/What-is-behavioral-data-blue-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="What is behavioral data and how can it help you better understand your customers" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2023/12/What-is-behavioral-data-blue-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2023/12/What-is-behavioral-data-blue-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-48 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2023-12-27T15:03:09+01:00">December 27, 2023</time></div> <h4 style="font-style:normal;font-weight:900;" class="has-link-color wp-elements-3907353e7d7ab4936acd1589a4abda85 wp-block-post-title"><a href="https://piwik.pro/blog/what-is-behavioral-data-and-how-can-it-help-you-better-understand-your-customers/" target="_self" >What is behavioral data and how can it help you better understand your customers</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Behavioral data refers to information collected about customers’ actions when interacting with your business across channels – their website clicks, mobile app usage, online purchases, email engagement, and even real-world interactions (e.g. in-store foot traffic). Behavioral data collected and owned by your business is primarily first-party data, which is valuable for achieving accurate customer insights.…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/what-is-behavioral-data-and-how-can-it-help-you-better-understand-your-customers/"><strong>Read more</strong></a></p></div></div> </div> </li><li class="wp-block-post post-10388 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-data-platform category-data-management category-content-personalization"> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-52 wp-block-group-is-layout-constrained"> <div class="wp-block-group featured-image has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-50 wp-block-group-is-layout-constrained" style="padding-top:0;padding-right:0;padding-bottom:0;padding-left:0"> <figure class="wp-block-post-featured-image"><a href="https://piwik.pro/blog/data-activation/" target="_self" ><img loading="lazy" decoding="async" width="620" height="400" src="https://piwik.pro/wp-content/uploads/2016/09/What-is-Data-Activation-and-How-Does-it-Work-Update-blue-blog-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="What is data activation and how does it fit into your data analytics stack" style="object-fit:cover;" srcset="https://piwik.pro/wp-content/uploads/2016/09/What-is-Data-Activation-and-How-Does-it-Work-Update-blue-blog-1.png 620w, https://piwik.pro/wp-content/uploads/2016/09/What-is-Data-Activation-and-How-Does-it-Work-Update-blue-blog-1-300x194.png 300w" sizes="auto, (max-width: 620px) 100vw, 620px" /></a></figure> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-51 wp-block-group-is-layout-constrained"><div class="wp-block-post-date has-text-color has-grey-30-color has-small-font-size"><time datetime="2023-01-31T07:15:00+01:00">January 31, 2023</time></div> <h4 style="font-style:normal;font-weight:900;" class="has-link-color wp-elements-3907353e7d7ab4936acd1589a4abda85 wp-block-post-title"><a href="https://piwik.pro/blog/data-activation/" target="_self" >What is data activation and how does it fit into your data analytics stack</a></h4> <div class="wp-block-post-excerpt has-small-font-size"><p class="wp-block-post-excerpt__excerpt">Modern companies employ various technologies for each stage of their data processes. Data ecosystems differ between organizations based on their needs and resources, but every data stack should consist of components used to acquire, integrate and transform the data. Collecting, organizing and managing data are key aspects of every data analytics stack, but how can…</p><p class="wp-block-post-excerpt__more-text"><a class="wp-block-post-excerpt__more-link" href="https://piwik.pro/blog/data-activation/"><strong>Read more</strong></a></p></div></div> </div> </li></ul></div> </div> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-54 wp-block-group-is-layout-constrained"> <h2 class="wp-block-heading has-text-align-center" id="get-a-custom-demo-of-the-piwik-pro-enterprise-plan-advanced-analytics-features-plus-data-privacy-and-security">Get a custom demo of the Piwik PRO Enterprise plan or go with the free Core plan – either way, use the complete analytics suite plus data privacy and security</h2> <div class="wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-5 wp-block-buttons-is-layout-flex"> <div class="wp-block-button" id="solutions-web-top-cta"><a 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