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style="padding-top:var(--wp--preset--spacing--96);padding-right:var(--wp--preset--spacing--8);padding-bottom:var(--wp--preset--spacing--96);padding-left:var(--wp--preset--spacing--8)"> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-17 wp-block-group-is-layout-flex"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/arrow_left.svg" alt=""/></figure> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained" style="font-style:normal;font-weight:700"> <p class="has-text-align-left pp-action-link" style="font-style:normal;font-weight:700"><a href="/blog/">Back to blog</a></p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"><h1 class="wp-block-post-title">Compare 6 free web analytics platforms (product analytics included)</h1> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-19 wp-block-group-is-layout-constrained"><div class="taxonomy-category wp-block-post-terms"><a href="https://piwik.pro/blog/category/analytics/" rel="tag">Analytics</a></div> <div class="wp-block-group has-small-font-size is-layout-constrained wp-container-core-group-is-layout-18 wp-block-group-is-layout-constrained"> <p>Written by <span class="pp-authors">David Street, Szymon Grzesiak</span></p> <p>Published September 27, 2021</p> </div> </div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:33.33%"><figure class="aligncenter wp-block-post-featured-image"><img width="620" height="400" src="https://piwik.pro/wp-content/uploads/2021/08/comparision_Compare-7-free-web-analytics-platforms_blog-post-1.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="" style="object-fit:cover;" decoding="async" fetchpriority="high" srcset="https://piwik.pro/wp-content/uploads/2021/08/comparision_Compare-7-free-web-analytics-platforms_blog-post-1.png 620w, https://piwik.pro/wp-content/uploads/2021/08/comparision_Compare-7-free-web-analytics-platforms_blog-post-1-300x194.png 300w" sizes="(max-width: 620px) 100vw, 620px" /></figure></div> </div> </div> <div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:66.66%"> <div id="single-post_content" class="wp-block-group single-post_content is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group scrollable-social-share-widget is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group scrollable-social-share-widget__socials-wrapper is-layout-constrained wp-container-core-group-is-layout-21 wp-block-group-is-layout-constrained wp-container-2 is-position-sticky" style="padding-top:var(--wp--preset--spacing--8)"> <a class="pp-link" href="http://www.facebook.com/share.php?u=https://piwik.pro/blog/free-web-analytics-platforms/&title=Compare+6+free+web+analytics+platforms+%28product+analytics+included%29" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_facebook.svg" alt="" style="object-fit:cover"/></figure> </div> </a> <a class="pp-link" href="http://twitter.com/intent/tweet?text=Compare+6+free+web+analytics+platforms+%28product+analytics+included%29:%20https://piwik.pro/blog/free-web-analytics-platforms/" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_x_circle.svg" alt=""/></figure> </div> </a> <a class="pp-link" href="http://www.linkedin.com/shareArticle?mini=true&url=https://piwik.pro/blog/free-web-analytics-platforms/&title=Compare+6+free+web+analytics+platforms+%28product+analytics+included%29&source=" target="_blank" rel="noreferrer noopener"> <div class="wp-block-piwikpro-icon"> <figure class="wp-block-image"><img src="/wp-content/plugins/pp-block-icon/build/images/blue/s_linkedin.svg" alt=""/></figure> </div> </a> </div> </div> <div class="entry-content wp-block-post-content is-layout-flow wp-block-post-content-is-layout-flow"> <div class="wp-block-group blogpost-also-like-box has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-23 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--32)"> <p><a href="https://piwik.pro/wp-content/uploads/2023/09/Compare-7-free-web-analytics-platforms-–-65-point-table.pdf">Download the full 65-point comparison table of free web analytics platforms</a> (direct link, no form to fill out). We’ll walk through the highlights in this article, but the full table provides a valuable overview of the products we’re comparing.</p> </div> <h2 class="wp-block-heading" id="why-use-a-free-web-analytics-platform">Why use a free web analytics platform?<a href="#why-use-a-free-web-analytics-platform" class="heading-anchor"></a></h2> <p>Free web analytics platforms are limited. Thus to get the price down to zero, there have to be sacrifices somewhere: features, data sampling, performance, data privacy, etc.</p> <p>This doesn’t mean that every free website analytics tool isn’t good enough for (fill in the blank) project. It just means you need to carefully consider the trade-offs involved when you pick a free product. It’s also worth considering the short- and long-term goals of each project. Some platforms offer a smooth path from free and limited to paid and highly capable. Others only remove select limitations as the price goes up.</p> <p>Which trade offs and limitations are most important depend on your particular case. That’s why we’ve written this comparison. We want you to make an informed choice. Even if the product itself is free, your time is not. Spend time implementing the analytics platform that will fit your needs.</p> <p>Here is some basic information about the six platforms we’ll be comparing:</p> <figure class="wp-block-table"><table><thead><tr><th></th><th class="has-text-align-center" data-align="center">Performance and features</th><th class="has-text-align-center" data-align="center">Functionality vs. paid version</th><th class="has-text-align-center" data-align="center">Privacy and security compliance</th><th class="has-text-align-center" data-align="center">Action limit</th></tr></thead><tbody><tr><td>Piwik PRO Core</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center">good</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"></td><td class="has-text-align-center" data-align="center">500k</td></tr><tr><td>Google Analytics 4 (GA4)</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center">good</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center">none</td></tr><tr><td>Matomo On-premises</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center">very limited</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center">depends on server</td></tr><tr><td>Countly Community</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center">very limited</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"></td><td class="has-text-align-center" data-align="center">depends on server</td></tr><tr><td>Mixpanel</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center">good</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center">100k</td></tr><tr><td>Woopra</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.half.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center">ok</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.fill.svg"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/blue/star.svg"></td><td class="has-text-align-center" data-align="center">500k</td></tr></tbody></table></figure> <p>One thing to note right away: four of the products offer many of the analytics features of their paid versions. This means that some projects could rely just on these free versions. So, even for those that can’t though, getting started with a free platform could be a good proof of concept for a larger and more demanding future version of your analytics project.</p> <p>A final introductory note: we’ve left out some free platforms that offer only basic features, such as Cloudflare’s lightweight analytics plugin or Open Web Analytics. These tools are useful in many situations, but they aren’t in the same class as the products above. Therefore, we’ve focused this comparison on fully featured and extensible analytics platforms.</p> <p>Now we’ll dig into more details.</p> <h2 class="wp-block-heading" id="what-free-web-analytics-platforms-have-to-offer">What free web analytics platforms have to offer<a href="#what-free-web-analytics-platforms-have-to-offer" class="heading-anchor"></a></h2> <p>Let’s start with some big features:</p> <figure class="wp-block-table"><table><thead><tr><th></th><th class="has-text-align-center" data-align="center">Access to raw data</th><th class="has-text-align-center" data-align="center">Built-in consent management</th><th class="has-text-align-center" data-align="center">Integrated tag management</th></tr></thead><tbody><tr><td>Piwik PRO Core</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Google Analytics 4 (GA4)</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Matomo On-premises</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Countly Community</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center">plugin</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Mixpanel</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Woopra</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr></tbody></table></figure> <p><a aria-label="Tag management (opens in a new tab)" href="https://piwik.pro/tag-manager/" target="_blank" rel="noopener">Tag management</a>, consent management and access to raw data can help create a robust analytics setup from the start. Thus, even if you may eventually run into action limits for a growing analytics project, you won’t have to start from scratch when that project outgrows the free platform.</p> <p>Another important thing to look at is data quality:</p> <figure class="wp-block-table"><table><thead><tr><th></th><th>Data freshness</th><th class="has-text-align-center" data-align="center">Data retention</th><th class="has-text-align-center" data-align="center">Data sampling</th></tr></thead><tbody><tr><td>Piwik PRO Core</td><td>30 min</td><td class="has-text-align-center" data-align="center">14 months</td><td class="has-text-align-center" data-align="center">none <samp class="cc-tooltip__trigger" title="Possibility to enable data sampling for high-traffic properties"><img decoding="async" style="width: 18px" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" class="pp-icon"></samp></td></tr><tr><td>Google Analytics 4 (GA4)</td><td>4 – 8 hours</td><td class="has-text-align-center" data-align="center">2 or 14 months</td><td class="has-text-align-center" data-align="center">standard and advanced reports(after 10M hits)</td></tr><tr><td>Matomo On-premises</td><td>15 min</td><td class="has-text-align-center" data-align="center">customizable</td><td class="has-text-align-center" data-align="center">none</td></tr><tr><td>Countly Community</td><td>1 hour</td><td class="has-text-align-center" data-align="center">customizable</td><td class="has-text-align-center" data-align="center">none</td></tr><tr><td>Mixpanel</td><td>real-time</td><td class="has-text-align-center" data-align="center">60 months <samp class="cc-tooltip__trigger" title="Access limited to 90 days"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/black/info.circle.svg" style="width: 18px" class="pp-icon"></samp></td><td class="has-text-align-center" data-align="center">none</td></tr><tr><td>Woopra</td><td>N/A</td><td class="has-text-align-center" data-align="center">90 days</td><td class="has-text-align-center" data-align="center">none</td></tr></tbody></table></figure> <p>Note that even though Google Analytics has higher action limits, they come with data sampling. While this may be acceptable in some situations, it will lessen the accuracy of your data.</p> <p>Lastly, let’s take a quick look at reporting features. Even if you have access to raw data, a good set of customizable reports in the platform itself will save you a lot of time.</p> <figure class="wp-block-table"><table><thead><tr><th></th><th class="has-text-align-center" data-align="center">Conversion funnels</th><th class="has-text-align-center" data-align="center">User flow report</th><th class="has-text-align-center" data-align="center">User-level reporting</th><th class="has-text-align-center" data-align="center">Multi-channel attribution</th></tr></thead><tbody><tr><td>Piwik PRO Core</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Google Analytics 4 (GA4)</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Matomo On-premises</td><td class="has-text-align-center" data-align="center">paid plugin</td><td class="has-text-align-center" data-align="center">paid plugin</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center">paid plugin</td></tr><tr><td>Countly Community</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Mixpanel</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Woopra</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr></tbody></table></figure> <h2 class="wp-block-heading" id="data-privacy-the-quiet-feature-you-can-t-afford-to-ignore">Data privacy – the quiet feature you can’t afford to ignore<a href="#data-privacy-the-quiet-feature-you-can-t-afford-to-ignore" class="heading-anchor"></a></h2> <p>Data privacy laws are often ignored by those looking to collect analytics data. We think this is a mistake. First, there is the question of compliance with regulations, which is growing in importance.</p> <div class="wp-block-group blogpost-also-like-box has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-24 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--32)"> <p>Learn more about the rise of data regulations:</p> <ul class="wp-block-list"> <li><a href="https://piwik.pro/privacy-laws-around-globe/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">10 new privacy laws around the world and how they’ll affect your analytics</a></li> <li><a aria-label="Is Google Analytics (3 & 4) GDPR-compliant? (opens in a new tab)" href="https://piwik.pro/blog/is-google-analytics-gdpr-compliant/" target="_blank" rel="noopener">Is Google Analytics (3 & 4) GDPR-compliant?</a></li> </ul> </div> <p>Second, and probably even more important: better data privacy often means better data. Let’s look at two examples of this.</p> <p>First example: Most post-login areas contain personal or sensitive data. If your analytics platform can’t handle that data appropriately, you can’t track anything in post-login areas. That could be a big loss for many analytics projects.</p> <p>Here are a few features related to data privacy:</p> <figure class="wp-block-table"><table><thead><tr><th></th><th class="has-text-align-center" data-align="center">100% data control</th><th class="has-text-align-center" data-align="center">Suitable for handling sensitive data</th><th class="has-text-align-center" data-align="center">Privacy features (opt-out & opt-in)</th><th class="has-text-align-center" data-align="center">EU cloud hosting</th></tr></thead><tbody><tr><td>Piwik PRO Core</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Google Analytics 4 (GA4)</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Matomo On-premises</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Countly Community</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center">plugin</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Mixpanel</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Woopra</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr></tbody></table></figure> <p>Second example: Platforms with better handling of anonymous data will allow you to collect data more often, even in some jurisdictions with strict data privacy regulation.</p> <p>Here’s how each platform handles anonymous data collection:</p> <figure class="wp-block-table"><table><thead><tr><th></th><th class="has-text-align-center" data-align="center">Zero-identity tracking (stricter form of anonymous tracking)</th><th class="has-text-align-center" data-align="center">Anonymous data without consent (zero-cookie load)</th><th class="has-text-align-center" data-align="center">Possibility to link personal & anonymous data</th></tr></thead><tbody><tr><td>Piwik PRO Core</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr><tr><td>Google Analytics 4 (GA4)</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Matomo On-premises</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Countly Community</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Mixpanel</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td></tr><tr><td>Woopra</td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/red/x.svg"></td><td class="has-text-align-center" data-align="center"><img decoding="async" src="https://piwik.pro/wp-content/plugins/pp-block-icon/build/images/green/check.svg"></td></tr></tbody></table></figure> <h2 class="wp-block-heading" id="why-free-web-analytics-platforms-are-free">Why free web analytics platforms are free<a href="#why-free-web-analytics-platforms-are-free" class="heading-anchor"></a></h2> <p>Why each analytics platform is free has a big impact on what you can do with it.</p> <p>The best example of this is Google Analytics. Google’s business model is based on selling targeted ads across several products. And it requires a ton of data. So this next part shouldn’t be a surprise: Google often reserves the right to use the data collected in Google Analytics.</p> <p>For users of Google Analytics, this has two big consequences:</p> <ul class="wp-block-list"> <li>Data privacy issues make it hard, and often impossible, to collect personal and sensitive data</li> <li>Your data is effectively available to others, so you lose the competitive advantage of working with a unique dataset</li> </ul> <div class="wp-block-group blogpost-also-like-box has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-25 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--32);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--32)"> <p>Learn more about Google Analytics and data privacy in our article <a href="https://piwik.pro/blog/is-google-analytics-gdpr-compliant/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">Is Google Analytics GDPR-compliant</a>?</p> </div> <p>The other vendors on our list have a different business model. Their free products are all designed to promote a paid version of the product.</p> <p>The good part of this model is that it’s transparent. You don’t have to wonder how the company is making money. It also allows for an additional set of features to be offered – anonymous data tracking, simpler consent for visitors, tracking in post-login areas, and more.</p> <p>Among the vendors with this business model, there are two general groups. On one side, Countly and Matomo offer a basic product and sell many small plugins and upgrades for it. On the other side, Mixpanel, Woopra and Piwik PRO offer a more advanced product with tiered plans that bundle together bigger features and capabilities.</p> <h2 class="wp-block-heading" id="the-limits-of-free-web-analytics">The limits of free web analytics <a href="#the-limits-of-free-web-analytics" class="heading-anchor"></a></h2> <p>While some analytics projects will start small and stay that way, others will grow faster than you expect. You start analyzing that first dataset and you realize how useful it would be to get that data point. Moreover, try to plan for that growth. With free products, you’ll probably run up against the built-in limitations at some point.</p> <p>If you can make a free product work for the long term, more power to you. Yet, if you think you might need to plan for the possibility that your little project grows out of its free phase, take a look at some of our other comparisons.</p> <ul class="wp-block-list"> <li><a href="https://piwik.pro/blog/piwik-pro-vs-google-analytics-comprehensive-comparison/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">Piwik PRO vs. Google Analytics →</a></li> <li><a href="https://piwik.pro/piwik-pro-vs-google-analytics-360/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">Piwik PRO vs. Google Analytics 360 →</a></li> <li><a href="https://piwik.pro/piwik-pro-vs-matomo-comparison/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">Piwik PRO vs. Matomo →</a></li> <li><a href="https://piwik.pro/blog/piwik-pro-vs-adobe-analytics/" target="_blank" aria-label=" (opens in a new tab)" rel="noopener">Piwik PRO vs. Adobe Analytics →</a></li> </ul> <div class="wp-block-group blogpost-lead-magnet-box has-grey-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-28 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:25%"> <div class="wp-block-group is-content-justification-center is-nowrap is-layout-flex wp-container-core-group-is-layout-26 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full"><img decoding="async" width="621" height="877" src="https://piwik.pro/wp-content/uploads/2021/09/cover_resources_Compare-7-free-web-analytics-platforms-2.png" alt="" class="wp-image-37252" srcset="https://piwik.pro/wp-content/uploads/2021/09/cover_resources_Compare-7-free-web-analytics-platforms-2.png 621w, https://piwik.pro/wp-content/uploads/2021/09/cover_resources_Compare-7-free-web-analytics-platforms-2-212x300.png 212w" sizes="(max-width: 621px) 100vw, 621px" /></figure> </div> </div> <div class="wp-block-column is-vertically-aligned-center is-layout-flow wp-container-core-column-is-layout-4 wp-block-column-is-layout-flow" style="flex-basis:75%"> <div class="wp-block-group is-style-default has-small-font-size is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-27 wp-block-group-is-layout-flex"> <p class="has-white-color has-label-red-background-color has-text-color has-background has-small-font-size" style="padding-top:6px;padding-right:6px;padding-bottom:6px;padding-left:6px;letter-spacing:0.2px;line-height:1;text-transform:uppercase"><strong>read also</strong></p> </div> <p class="h3"><strong>Get your analytics project off to the right start and compare seven</strong><strong data-l-s="83016"> </strong><strong>free web analytics platforms.</strong></p> <p>Download the full 65-point comparison (direct link, no form to fill out).</p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button"><a class="wp-block-button__link wp-element-button" href="https://piwik.pro/wp-content/uploads/2021/09/free-web-analytics-platforms-table.pdf" target="_blank" rel="noopener">Download</a></div> </div> </div> </div> </div> <p><em data-l-s="84968">This comparison is based on the publicly available information gathered in </em><em>October</em><em data-l-s="84968"> 2024.</em></p> </div></div> <div id="post_footer" class="wp-block-group post_footer is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-32 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-flex wp-container-core-group-is-layout-31 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img width="420" height="420" src="/wp-content/uploads/2024/03/d.street.jpeg" alt="" class="wp-image-4224" style="width:48px" srcset="https://piwik.pro/wp-content/uploads/2024/03/d.street.jpeg 420w, https://piwik.pro/wp-content/uploads/2024/03/d.street-300x300.jpeg 300w, https://piwik.pro/wp-content/uploads/2024/03/d.street-150x150.jpeg 150w" sizes="(max-width: 420px) 100vw, 420px" /></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-30 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="david-street">David Street</h3> </div> </div> <p class="has-small-font-size">Writer, marketer and data+stats specialist with a left and a right brain | <a href="https://www.linkedin.com/in/david-c-street/" target="_blank" rel="noreferrer noopener">LinkedIn profile</a></p> </div> <div class="wp-block-group has-blue-10-background-color has-background is-layout-constrained wp-container-core-group-is-layout-35 wp-block-group-is-layout-constrained" style="padding-top:var(--wp--preset--spacing--16);padding-right:var(--wp--preset--spacing--16);padding-bottom:var(--wp--preset--spacing--16);padding-left:var(--wp--preset--spacing--16)"> <div class="wp-block-group is-layout-flex wp-container-core-group-is-layout-34 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-full is-resized is-style-rounded"><img width="512" height="512" src="/wp-content/uploads/2024/03/s.grzesiak.jpeg" alt="" class="wp-image-3539" style="width:48px" srcset="https://piwik.pro/wp-content/uploads/2024/03/s.grzesiak.jpeg 512w, https://piwik.pro/wp-content/uploads/2024/03/s.grzesiak-300x300.jpeg 300w, https://piwik.pro/wp-content/uploads/2024/03/s.grzesiak-150x150.jpeg 150w" sizes="(max-width: 512px) 100vw, 512px" /></figure> <div class="wp-block-group is-layout-constrained wp-container-core-group-is-layout-33 wp-block-group-is-layout-constrained"> <h3 class="wp-block-heading" id="szymon-grzesiak">Szymon Grzesiak</h3> <p class="has-small-font-size">Performance Marketing Manager</p> </div> </div> <p class="has-small-font-size">Marketing expert with over 10 year experience in SEO and SEM campaigns. Last years mostly worked on the B2B lead acquisition. Wordpress webmaster with HTML and CSS knowledge. <a href="https://www.linkedin.com/in/sgrzesiak/" target="_blank" rel="noreferrer noopener">LinkedIn Profile</a></p> </div> <hr class="wp-block-separator has-alpha-channel-opacity"/> <div class="wp-block-columns has-link-color wp-elements-49fa4119cc5c2308c68d75609517aadc is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-36753 post type-post status-publish format-standard has-post-thumbnail hentry category-news-releases"> <div class="wp-block-group is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-37 wp-block-group-is-layout-flex"> <p class="has-small-font-size" style="font-style:normal;font-weight:700;text-transform:uppercase">Previous article</p> <h4 class="wp-block-post-title"><a href="https://piwik.pro/blog/piwik-pro-core-publicly-available/" target="_self" >Piwik PRO Core, a free plan for Piwik PRO Analytics Suite, is now publicly available</a></h4> <div class="wp-block-group has-small-font-size is-layout-flex wp-container-core-group-is-layout-36 wp-block-group-is-layout-flex"> <p>September 22, 2021 by <span class="pp-authors">David Street, Karolina Lubowicka, Karolina Matuszewska, Sebastian Synowiec</span></p> </div> </div> </li></ul></div> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <div class="wp-block-query is-layout-flow wp-block-query-is-layout-flow"><ul class="wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow"><li class="wp-block-post post-37318 post type-post status-publish format-standard has-post-thumbnail hentry category-analytics category-data-privacy 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