Homepage | IAB UK

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<div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/adspend/adspend-analyser" data-drupal-link-system-path="node/34811">Adspend Analyser</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/environmental-sustainability-faqs" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/the-evidence" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/45341">The Evidence</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/the-evidence" data-drupal-link-system-path="node/45341">The Evidence</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/case-studies" data-drupal-link-system-path="case-studies">Case studies</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/41421">Measurement Toolkit</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/measurement" data-drupal-link-system-path="node/41421">Measurement Toolkit</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/perspectives-on-trust-and-effectiveness" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/perspectives-on-trust-and-effectiveness" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-innovation-guide" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-innovation-guide" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/getintodigital" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32576">Get into Digital</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/getintodigital" data-drupal-link-system-path="node/32576">Get into Digital</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/CTV-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">CTV</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/CTV-hub" data-drupal-link-system-path="node/47846">CTV</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/sectors" data-drupal-link-system-path="node/38936">More sector resources</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/goldstandard" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-11/nav_card_gold_Standard_50.png?itok=SolfpIdW" width="720" height="401" alt="Gold bubbles on navy background" loading="lazy" /> </div> <h4>IAB UK Gold Standard</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Membership benefits</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Membership benefits</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Meet our members</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC">Meet our members</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/member-content" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" loading="lazy" /> </div> <h4>Explore the Member Vault</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.">Events & training</span></h4> <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/events-training" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events-training">Events</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/events-training" data-drupal-link-system-path="events-training">Events</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a 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href="https://www.iabuk.com/news-article/cap-publishes-updated-draft-lhf-guidance-industry-consultation" class="iab-card__link"> <span class="visually-hidden">Learn more</span> </a> </div> </div> </div> </div> <div class="col-xs-12 col-md-4"> <div class="clearfix iab-card iab-three-col-content__card"> <div class="iab-card__inner"> <div class="iab-card__image"> <div class="field field--name-field-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/card_image/public/card/2024-10/Screenshot%202024-10-31%20at%2013.28.08.png?itok=wGz9GCID" width="720" height="401" alt="Audience at Digital Upfronts 2024" loading="lazy" /> </div> </div> <div class="iab-card__content"> <h3 class="iab-card__title"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item"> Introducing IAB Communities: what they are & how to get involved</div> </h3> <p> IAB Communities are 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IAB UK Podcast</div> </h3> <p> Do you have a unique story or perspective to share? We're on the lookout for new guests and fresh ideas for The IAB UK Podcast! </p> <a href="https://www.iabuk.com/iab-uk-podcast" class="iab-card__link"> <span class="visually-hidden">Learn more</span> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between flex-md-row-reverse"> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/resize_900/public/section_image/How%20to%20become%20GS%20certified%20_0.png?itok=J7gNfki7" width="1000" height="625" alt="Gold Standard logo " loading="lazy" /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Are you Gold Standard certified?</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>We’ve widened the scope and strengthened the criteria of the Gold Standard to include steps for retail media and CTV for the first time, as well as adding a sustainability pillar to formalise efforts to reduce carbon emissions across the digital advertising supply chain. As IAB UK's CMO James Chandler puts it, these changes result in “a substantially strengthened initiative”. We've also reviewed the certification process to ensure that it’s efficient and easier for companies to navigate.</p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="/goldstandard" class="iab-btn--primary iab-btn--spacing iab-btn"> Find out more</a> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-small iab-dark-bg" style="background-image: url("");"> <div class="container"> <div class="row"> <div class="iab-paragraph__promo-small__first col-xs-12 col-md-7 justify-content-center"> <div class="iab-paragraph__promo-small__content"> <h3 class="iab-paragraph__promo-small__title mt-0"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Leadership Summit 2025</div> </h3> <p class="iab-paragraph__promo-small__text text text--medium">IAB UK’s annual Leadership Summit will return to Sopwell House on 13 & 14 March 2025 providing a unique chance for senior decision makers to come together to tackle the biggest issues affecting digital advertising and build a better future for our industry.</p> </div> </div> <div class="col-xs-12 col-md-5 d-flex justify-content-center align-items-md-center justify-content-md-end"> <div class="iab-paragraph__promo-small__second"> <a href="/leadership-summit-2025" class="iab-btn iab-btn--primary">Find out more</a> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between "> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/resize_900/public/section_image/generic%20events_0.png?itok=fn4HuaNi" width="1000" height="625" alt="Events imagery" loading="lazy" /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">IAB Events</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>From celebrating digital innovation to debating key challenges, there are plenty of opportunities for our members to come together at IAB UK events. If you're looking to get ahead of the curve or simply do a bit of networking, check out what’s coming up with on our calendar of events.</p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="https://www.iabuk.com/events-training" class="iab-btn--primary iab-btn--spacing iab-btn"> Explore our events</a> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between flex-md-row-reverse"> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/resize_900/public/section_image/joy%20homepage%20xmas.png?itok=uMw4X-3j" width="1000" height="625" alt="Joy the Bear" loading="lazy" /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Rediscover the joy of digital advertising</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.</p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="/joyofdigital" class="iab-btn--primary iab-btn--spacing iab-btn"> Find out more</a> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-after-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__logos-section iab-dark-bg"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-6 offset-md-3 text-align-center"> <div class="iab-paragraph__logos-section__sub-title text text--bold"></div> <h2 class="iab-paragraph__logos-section__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Meet our members</div> </h2> <p class="iab-paragraph__logos-section__text text text--large">Our members include advertisers, 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Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. 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</div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/joyofdigital" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2023-11/joy_nav_card%20%281%29.png?itok=ohcicoPk" width="720" height="401" alt="Joy the Bear" loading="lazy" /> </div> <h4>Rediscover the Joy of Digital</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Find out more about how we promote industry collaboration between our members to develop standards, best practices, critical research and provide the educational resources businesses need to grow their brands both successfully and sustainably." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our work</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div 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class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> <p class="text text--medium text--colour-black"></p> </div> 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class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/case-studies" data-drupal-link-system-path="case-studies">Case studies</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/41421">Measurement Toolkit</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/measurement" data-drupal-link-system-path="node/41421">Measurement Toolkit</a></h4> <p class="text 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menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-innovation-guide" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-innovation-guide" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/getintodigital" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32576">Get into Digital</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/getintodigital" data-drupal-link-system-path="node/32576">Get into Digital</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/CTV-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">CTV</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/CTV-hub" data-drupal-link-system-path="node/47846">CTV</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/sectors" data-drupal-link-system-path="node/38936">More sector resources</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/goldstandard" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-11/nav_card_gold_Standard_50.png?itok=SolfpIdW" width="720" height="401" alt="Gold bubbles on navy background" loading="lazy" /> </div> <h4>IAB UK Gold Standard</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Membership benefits</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Membership benefits</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Meet our members</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC">Meet our members</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/member-content" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" loading="lazy" /> </div> <h4>Explore the Member Vault</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.">Events & training</span></h4> <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/events-training" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events-training">Events</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/events-training" data-drupal-link-system-path="events-training">Events</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/training" title="Training courses" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/40041">Training courses</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/training" title="Training courses" data-drupal-link-system-path="node/40041">Training courses</a></h4> <p class="text text--medium text--colour-black">Training courses</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/leadership-summit-2025" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Leadership Summit 2025</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/leadership-summit-2025">Leadership Summit 2025</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-upfronts" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Rewind Digital Upfronts 2024</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-upfronts">Rewind Digital Upfronts 2024</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/events-training/on-demand" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events-training/on-demand">Past events</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/events-training/on-demand" data-drupal-link-system-path="events-training/on-demand">Past events</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/training" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-12/Online_training_nav_card_new3.png?itok=fZa5EFTJ" width="720" height="401" alt="Purple and blue dot on a field of navy" loading="lazy" /> </div> <h4>Online training</h4> </a> </div> </div> </div> </div> </div> </div> </li> </ul> </nav> </div> </div> <div class="row"> <div class="col"> <div class="iab-mobile-navigation__button-container"> <a href="/membership-benefits" class="iab-btn iab-btn--tertiary iab-btn--small iab-header__cta__register iab-header__buttons-item">Join the IAB</a><a class="iab-btn iab-btn--secondary iab-btn--small iab-header__cta__signin iab-header__buttons-item" href="/user">Log in</a> </div> </div> </div> </div> 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