Retail Media Hub

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<div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/adspend/adspend-analyser" data-drupal-link-system-path="node/34811">Adspend Analyser</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/environmental-sustainability-faqs" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/the-evidence" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/45341">The Evidence</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/the-evidence" data-drupal-link-system-path="node/45341">The Evidence</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/case-studies" data-drupal-link-system-path="case-studies">Case studies</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/41421">Measurement Toolkit</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/measurement" data-drupal-link-system-path="node/41421">Measurement Toolkit</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/perspectives-on-trust-and-effectiveness" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/perspectives-on-trust-and-effectiveness" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-innovation-guide" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-innovation-guide" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/getintodigital" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32576">Get into Digital</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/getintodigital" data-drupal-link-system-path="node/32576">Get into Digital</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded menu-item--active-trail"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/CTV-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">CTV</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/CTV-hub" data-drupal-link-system-path="node/47846">CTV</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item menu-item--active-trail"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link is-active" tabindex="0" data-drupal-link-system-path="node/46166" aria-current="page">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166" class="is-active" aria-current="page">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/sectors" data-drupal-link-system-path="node/38936">More sector resources</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/goldstandard" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-11/nav_card_gold_Standard_50.png?itok=SolfpIdW" width="720" height="401" alt="Gold bubbles on navy background" loading="lazy" /> </div> <h4>IAB UK Gold Standard</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Membership benefits</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Membership benefits</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Meet our members</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC">Meet our members</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/member-content" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" loading="lazy" /> </div> <h4>Explore the Member Vault</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.">Events & training</span></h4> <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/events-training" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events-training">Events</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/events-training" data-drupal-link-system-path="events-training">Events</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a 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class="main-container js-quickedit-main-content"> <div> <div class="views-element-container" id="block-views-block-event-hero-block-1"> <div><div class="js-view-dom-id-2f2253ce9d7c30ea0e7d0759d34d50a3d82012a546d79c43afaed5141daf7849"> <div class="views-row"> <div class="iab-paragraph iab-paragraph__banner-section paragraph--view-mode--default image iab-dark-bg" style="background-image: url(/sites/default/files/styles/resize_1200/public/banner/retail%20media%20banner%20%282%29.png?itok=O2byDUUO);"> <div class="container iab-paragraph__banner-section__content"> <div class="row"> <div class="col-xs-12 col-md-8 col-lg-8"> <h1> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Retail Media</div> </h1> <div class="text text--lead-copy iab-paragraph__banner-section__content-text"> <p>Looking to get up-to-speed with what's happening in retail media? We've pulled together the latest work we've done with our members across this sector to help you understand the opportunity of this fast-growing channel</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div> <section> <div class="highlighted"> <div> <div data-drupal-messages-fallback class="hidden"></div> </div> </div> <a id="main-content"></a> <div> <div id="block-iab-local-tasks"> </div> <div class="views-element-container" id="block-views-block-custom-sections-block-1"> <div><div class="js-view-dom-id-1e0cd2e18d178103eb967edba031d46f5779c89e3f12257553003c8c2e6cc62e"> </div> </div> </div> <div id="block-iab-content"> <article data-history-node-id="46166" class="big-page full clearfix"> <div class="field field--name-field-before-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="paragraph paragraph--type--center-text-section paragraph--view-mode--default iab-center-text-section image" style="background-image: url(/sites/default/files/section_image/Centre_text_section_sector_page.png);"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-9 offset-md-2"> <span class="iab-center-text-section__subtitle"> Sector overview </span> <h2 class="iab-center-text-section__title"> Retail media 101 </h2> <p class="text-align-center"><span><span><span><span><span><span><span><span><span><span><span>Retail media has captured advertisers’ attention in recent years - offering a powerful mix of first-party data and closed-loop reporting. According to <a href="https://www.iabuk.com/news-article/digital-ad-spend-resilient-face-challenging-2022-market-grows-11-ps261bn"><font color="#00ffe3">Digital Adspend 2022</font></a>, which sized the UK’s digital retail media market for the first time, onsite spend stood at £176.4m last year and the sector is growing extremely fast as advertisers look for ways to target and measure spend without third-party identifiers. In order to support this growth, education and standardisation are essential. Retailers are developing into media owners and advertisers are navigating a market which – while vast and growing at pace – is still in its infancy when it comes to cross-industry standards. Research shows that this is a <a href="https://the-media-leader.com/iab-europe-lack-of-standards-in-retail-media-a-barrier-to-investment/"><font color="#00ffe3">key barrier to investment</font></a> for 70% of buyers. </span></span></span></span></span></span></span></span></span></span></span></p> <p class="text-align-center"><span><span><span><span><span><span><span><span><span><span><span>This is where the IAB comes in. In early 2023, we established our Retail Media Group that brings together key players in the market to help establish the core foundations the market needs to thrive in the long-term. Recent work includes <a href="https://iabeurope.eu/all-news/iab-europe-releases-pan-european-definitions-and-guide-to-retail-media-paving-the-way-for-industry-standardisation/"><font color="#00ffe3">collaborating with IAB Europe</font></a> to create a guide of core definitions in retail media, ensuring that everyone across the supply chain is speaking the same language. Meanwhile, our first Retail Media Upfronts spotlights the exciting opportunities that retail media is offering advertisers and how they can leverage it successfully. Find out more about our retail media work below and stay tuned for more resources from our Retail Media Group in the coming months. </span></span></span></span></span></span></span></span></span></span></span></p> </div> </div> </div> </div> </div> <div class="field field--name-field-before-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between flex-md-row-reverse"> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/resize_900/public/section_image/retail%20media%20.png?itok=hHlb-Rw_" width="1000" height="625" alt="two speakers at the retail media upfronts presenting " loading="lazy" /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Retail Media Upfronts 2024</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>Find the perfect fit for your marketing strategy as Retail Media Upfronts returned to The Steel Yard on Wednesday 23 October with bags of inspiration and major brands in tow. ASOS, Nectar360, SMG, Tesco Media & Insight Platform, Ocado Ads and Uber Advertising got guests clued up on the latest shifts in the channel and dialled into the conversation on many a marketer's lips, while showcasing the best brand partnerships and in-store activations to harness.</p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="https://www.iabuk.com/events-training/retail-media-upfronts-2024" class="iab-btn--primary iab-btn--spacing iab-btn"> Catch up</a> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-before-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-slots-section"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-11"> <h2 class="iab-paragraph__promo-slots-section__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Working with our members across the sector</div> </h2> </div> </div> </div> <div class="container-xl"> <div class="row"> <div class="iab-paragraph__promo-slots iab-paragraph__promo-slots--items-4"> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/retail%20media%20promo%20slots%202b.png?itok=doUSsAGU" width="350" height="196" alt="RM" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Webinar: Understanding the retail media opportunity</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">IAB UK members were invited to hear from Dr Daniel Knapp as he provided a macro-economic view of the retail media landscape and his growth predictions for the market</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/events-training/webinar-understanding-retail-media-opportunity" class="iab-btn iab-btn--tertiary">Watch now</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/retail%20media%20promo%20slots%201a.png?itok=v5L8PXkH" width="350" height="196" alt="Retail media round table" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Recap on our retail media roundtable</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">Our inaugural retail redia roundtable brought together players from retailers, agencies and ad tech to debate how to evolve the market</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/news-article/recap-iab-uks-first-retail-media-roundtable" class="iab-btn iab-btn--tertiary">Read now</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/rm%20upfronts%20page.png?itok=8Mt5jZ-x" width="350" height="196" alt="The Steelyard, Bank" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Our first Retail Media Upfronts</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">Amazon Ads, ASOS Media Group, LiveRamp, Nectar360 and Tesco Media Insight Platform joined us at The Steel Yard in October to get you ahead on the latest launches and insights in retail media</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://youtu.be/_j3c03wU214?feature=shared" class="iab-btn iab-btn--tertiary">Watch now</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/retail%20media%20promo%20slots%201.png?itok=xGsZO0Vv" width="350" height="196" alt="Uber upfronts" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Pan-European retail media definitions</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">In its latest guide, IAB Europe's Retail Media Group has worked with national IABs to put together key definitions from this growing sector to provide clarity to advertisers</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/news-article/iab-europes-guide-provides-pan-european-definitions-retail-media-sector" class="iab-btn iab-btn--tertiary">Find out more</a> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-before-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"><div class="iab-three-col-content"> <div class="container iab-secondary-nav__section"> <h2 class="iab-three-col-content__title"> Thought leadership from our members </h2> <div class="row"> <div class="col-xs-12 col-md-4"> <div class="clearfix iab-card iab-three-col-content__card"> <div class="iab-card__inner"> <div class="iab-card__image"> <div class="field field--name-field-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/card_image/public/card/2024-02/retail%20media%20thought%20leadership%201.png?itok=VJj3UtYe" width="720" height="401" alt="IAB member" loading="lazy" /> </div> </div> <div class="iab-card__content"> <h3 class="iab-card__title"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">How DSPs unlock the power of retail data</div> </h3> <p> The Trade Desk share an advertiser study discussing the growing opportunity and use of retail data, retail media on-site and retail media networks </p> <a href="https://www.iabuk.com/member-content/how-dsps-unlock-power-retail-data" class="iab-card__link"> <span class="visually-hidden">Learn more</span> </a> </div> </div> </div> </div> <div class="col-xs-12 col-md-4"> <div class="clearfix iab-card iab-three-col-content__card"> <div class="iab-card__inner"> <div class="iab-card__image"> <div class="field field--name-field-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/card_image/public/card/2024-02/retail%20media%20thought%20leadership%202.png?itok=Zz94VQul" width="720" height="401" alt="IAB member" loading="lazy" /> </div> </div> <div class="iab-card__content"> <h3 class="iab-card__title"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">What is the role of retail media?</div> </h3> <p> Tesco Media and Insight Platform explores how retail media inspires and sharpens marketing with precise targeting offering versatile solutions </p> <a href="https://www.iabuk.com/member-content/what-role-retail-media" class="iab-card__link"> <span class="visually-hidden">Learn more</span> </a> </div> </div> </div> </div> <div class="col-xs-12 col-md-4"> <div class="clearfix iab-card iab-three-col-content__card"> <div class="iab-card__inner"> <div class="iab-card__image"> <div class="field field--name-field-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/card_image/public/card/2024-03/53278945811_5dc4e3b583_o.jpg?itok=70WciRvi" width="720" height="401" alt="IAB member" loading="lazy" /> </div> </div> <div class="iab-card__content"> <h3 class="iab-card__title"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Why retail media is about more than just the sale</div> </h3> <p> Tesco Media and Insight platform examine how retail media's evolving role spans awareness to loyalty and emphasises upper-funnel success </p> <a href="https://www.iabuk.com/member-content/why-retail-media-about-more-just-sale" class="iab-card__link"> <span class="visually-hidden">Learn more</span> </a> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-before-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between "> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/resize_900/public/section_image/rm%20flex%20block.png?itok=MsVTJ9Eg" width="1000" height="625" alt="Uber upfronts" loading="lazy" /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"> <div class="field field--name-field-section-subtitle field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">IAB UK Member Vault</div> </div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">More from our members on retail media</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>The IAB UK Member Vault gives our members a space to share blogs, research, events and more. For a deep dive into the world of retail media and what it can do for your brand, pour through our members insights now.</p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="https://www.iabuk.com/member-content?tags%5B12351%5D=12351&uid_current=All" class="iab-btn--primary iab-btn--spacing iab-btn"> Member Vault</a> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-before-content-promo field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between flex-md-row-reverse"> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/resize_900/public/section_image/54103013883_fb496bb306_c.jpg?itok=BS5QdkcE" width="1000" height="651" alt="members chatting" loading="lazy" /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Retail Media Community </div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p><span><span><span><span><span><span><span><span>Flex block body copy: IAB Communities are open for all IAB UK members to join - giving you influence, equipping you with essential insights to enhance your work, and helping you to forge new connections. They have been designed to enable a more dynamic and holistic approach to our cross-industry work – in a way that works for you.</span></span></span></span></span></span></span></span></p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="https://www.iabuk.com/news-article/introducing-iab-communities-what-they-are-how-get-involved" class="iab-btn--primary iab-btn--spacing iab-btn"> Find out more</a> <a href="https://www.iabuk.com/standard-content/join-iab-uk-community-guide-whats-offer" class="iab-btn--secondary iab-btn"> Go to communities</a> </div> </div> </div> </div> </div> </div> </div> <div class="container"> <div class="content"> </div> </div> </article> </div> <div class="views-element-container" id="block-views-block-custom-sections-block-2"> <div><div class="js-view-dom-id-31bd31459a8fa83fc867dab6deca740483040f81753b57169aa4780dd794f10f"> <div class="views-row"><div data-history-node-id="9" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-small iab-dark-bg" style="background-image: url("/sites/default/files/styles/promo_small_background_1440_176/public/2024-01/Promo%20Banner%20small.png?itok=mJbiQjxb");"> <div class="container"> <div class="row"> <div class="iab-paragraph__promo-small__first col-xs-12 col-md-7 justify-content-center"> <div class="iab-paragraph__promo-small__content"> <h3 class="iab-paragraph__promo-small__title mt-0"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Rediscover the joy of digital advertising</div> </h3> <p class="iab-paragraph__promo-small__text text text--medium">Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.</p> </div> </div> <div class="col-xs-12 col-md-5 d-flex justify-content-center align-items-md-center justify-content-md-end"> <div class="iab-paragraph__promo-small__second"> <a href="/joyofdigital" class="iab-btn iab-btn--primary">Find out more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="chat-ai-block block block--chat-aiiab-chatbot block--chat-ai-floating iab-chatbot iab-chatbot__container" data-drupal-selector="chat-ai-block" id="block-iab-chatbot"> <div class='iab-chatbot__heading'> <h3>IAB UK Chatbot</h3> <div class="chat-ai--close-icon--container"><div class="chat-ai--close-icon" role="button"><div class="iab-chatbot__close"><span class="visually-hidden">Close Chat</span></div></div></div> </div> <form action="/retail-media-sector" method="post" id="chat-ai-block" accept-charset="UTF-8"> <div class="iab-chatbot__chat-container edit-chat-container js-form-wrapper form-wrapper" data-drupal-selector="edit-chat-container" id="edit-chat-container"><div class="iab-chatbot__logged-out-message"> <div> <h4 class="iab-chatbot__chat-welcome">Hi, I'm NORI</h4> <p>As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.</p> </div> <div class="d-flex"> <a href="/user/check_mail" class="iab-btn iab-btn--primary iab-chatbot__logged-out-btn">Sign Up</a> <a href="/user/login?destination=/retail-media-sector" class="iab-btn iab-btn--secondary iab-chatbot__logged-out-btn ms-2 mt-0">Log In</a> </div> </div></div> <div class="iab-chatbot__clear-history-container"> <p>Are you sure you want to clear your chat history?</p> <div class="iab-chatbot__clear-history-buttons"> <div class="iab-btn iab-btn--primary iab-chatbot__refuse-clear" role="button">No</div> <button class="iab-chatbot__clear-history-confirm iab-btn--secondary button js-form-submit form-submit is-disabled iab-btn iab-btn--primary" onclick="return false;" data-drupal-selector="edit-clear" disabled="disabled" type="submit" id="edit-clear" name="op" value="Yes" tabindex="0"> Yes </button> </div> </div> <div class="iab-chatbot__controls-container"> <div class="iab-chatbot__controls 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members from publishers, ad tech providers, agencies and brands.">Who we are</span></h4> <p class="text text--medium text--colour-black">IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/about-us" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/16">About us</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/about-us" 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Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. 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