Get into digital

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class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/adspend/adspend-analyser" data-drupal-link-system-path="node/34811">Adspend Analyser</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/environmental-sustainability-faqs" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/the-evidence" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/45341">The Evidence</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/the-evidence" data-drupal-link-system-path="node/45341">The Evidence</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/case-studies" data-drupal-link-system-path="case-studies">Case studies</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/41421">Measurement Toolkit</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/measurement" data-drupal-link-system-path="node/41421">Measurement Toolkit</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/perspectives-on-trust-and-effectiveness" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/perspectives-on-trust-and-effectiveness" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-innovation-guide" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-innovation-guide" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item menu-item--active-trail"> <a href="/getintodigital" class="iab-menu-level--2 iab-menu-level iab-subnav-link is-active" tabindex="0" data-drupal-link-system-path="node/32576" aria-current="page">Get into Digital</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/getintodigital" data-drupal-link-system-path="node/32576" class="is-active" aria-current="page">Get into Digital</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/CTV-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">CTV</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/CTV-hub" data-drupal-link-system-path="node/47846">CTV</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/sectors" data-drupal-link-system-path="node/38936">More sector resources</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/goldstandard" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-11/nav_card_gold_Standard_50.png?itok=SolfpIdW" width="720" height="401" alt="Gold bubbles on navy background" loading="lazy" /> </div> <h4>IAB UK Gold Standard</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Membership benefits</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Membership benefits</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Meet our members</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC">Meet our members</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/member-content" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" loading="lazy" /> </div> <h4>Explore the Member Vault</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.">Events & training</span></h4> <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/events-training" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events-training">Events</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/events-training" data-drupal-link-system-path="events-training">Events</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a 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class="main-container js-quickedit-main-content"> <div> <section> <div class="highlighted"> <div> <div data-drupal-messages-fallback class="hidden"></div> </div> </div> <a id="main-content"></a> <div> <div id="block-iab-local-tasks"> </div> <div class="views-element-container" id="block-views-block-custom-sections-block-1"> <div><div class="js-view-dom-id-43269d99896c8eef76f0901e8fbfe37b784b29ada11ba28bc909995716736a32"> </div> </div> </div> <div id="block-iab-content"> <article data-history-node-id="32576" class="dtc-report-page full clearfix"> <div class="content"> <div class="field field--name-field-content-sections field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="paragraph paragraph--type--hero-block paragraph--view-mode--default iab-dark-bg hero-section"> <div class="iab-paragraph__banner-section__content"> <div class="container" style="background-image: none"> <div class="row"> <div class="col-md-8"> <img src="/sites/default/files/field-dtc-report-logo-image/2019-10/Getintodigital-logo.jpg" width="200" height="120" alt="Get into digital logo " loading="lazy" /> <h1> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Get into Digital </div> </h1> </div> <div class="col-md-4"> <div class="field field--name-field-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/field-image/2019-10/Content%20blocks9_0.jpg" width="412" height="275" alt="get into digital " loading="lazy" /> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-content-sections field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="paragraph--view-mode--default iab-secondary-nav__section iab-image-with-text-block"> <div class="container"> <div class="row"> <div class="col-sm-6 order-2"> <div class="iab-image-with-text-block__content"> <h2> How to get into digital </h2> <p>Between the acronyms, lengthy job titles and complex structures, getting into digital advertising can feel like a bit of a maze. This is why we’ve created our ‘Get into Digital’ campaign; providing top tips for CVs, expert views on how to hone your skills and a great guide of places to work. So if you want to be part of a creative, innovative and fast-growing industry, start here. </p> <p> </p> <a href="/sites/default/files/public_files/Get-into-digtial.pdf" class="dtcCta dtcCta-2 iab-btn iab-btn--primary">Read the zine</a> </div> </div> <div class="col-sm-6"> <div class="iab-image-with-text-block__image"> <img src="/sites/default/files/field-image/2019-10/How-to-get-into-digital.jpg" width="737" height="492" alt="how to get into digital " loading="lazy" /> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-content-sections field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="paragraph--view-mode--default iab-secondary-nav__section iab-image-with-text-block"> <div class="container"> <div class="row"> <div class="col-sm-6 order-2 order-sm-2"> <div class="iab-image-with-text-block__content"> <h2> How to write your first CV </h2> <p>Writer’s block? Find out how to make your CV stand-out from the crowd with The Guardian’s dos and don’ts. From what experience your should  highlight to the best words to use, let the writing pros help make your first CV shine.</p> <p> </p> <a href="/getintodigital/how-to-write-your-first-cv-with-guardian-jobs" class="dtcCta dtcCta-2 iab-btn iab-btn--primary">Find out more</a> </div> </div> <div class="col-sm-6 order-sm-2"> <div class="iab-image-with-text-block__image"> <img src="/sites/default/files/field-image/2019-10/how-to-write-your-first-cv.jpg" width="737" height="492" alt="How to write your first CV" loading="lazy" /> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-content-sections field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="paragraph--view-mode--default iab-secondary-nav__section iab-image-with-text-block"> <div class="container"> <div class="row"> <div class="col-sm-6 order-2"> <div class="iab-image-with-text-block__content"> <h2> Be in the know: Who to follow, read and watch </h2> <p>Our Head of Industry Initiatives Mike Reynolds shares his favourite Twitter accounts, podcasts, YouTube channels and industry must-reads. All of these are free resources that you can look up to learn up on our industry ahead of any job interviews you might have.</p> <p> </p> <a href="/getintodigital/be-in-the-know" class="dtcCta dtcCta-2 iab-btn iab-btn--primary">Find out more</a> </div> </div> <div class="col-sm-6"> <div class="iab-image-with-text-block__image"> <img src="/sites/default/files/field-image/2019-10/Content%20blocks6_1.jpg" width="737" height="492" alt="Get into digital" loading="lazy" /> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-content-sections field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="paragraph--view-mode--default iab-secondary-nav__section iab-image-with-text-block"> <div class="container"> <div class="row"> <div class="col-sm-6 order-2 order-sm-2"> <div class="iab-image-with-text-block__content"> <h2> Where to start... </h2> <p><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span><span>Kick-start your career with the help of our handy list. Whether you’re after work experience, a grad scheme or an apprenticeship, we’ve pulled together some of the most exciting opportunities in the industry to give you a step up. </span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></span></p> <p> </p> <a href="/getintodigital/where-to-start" class="dtcCta dtcCta-2 iab-btn iab-btn--primary">Find out more</a> </div> </div> <div class="col-sm-6 order-sm-2"> <div class="iab-image-with-text-block__image"> <img src="/sites/default/files/field-image/2019-10/Content%20blocks_2.jpg" width="737" height="492" alt="get into digital" loading="lazy" /> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-content-sections field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="paragraph--view-mode--default iab-secondary-nav__section iab-image-with-text-block"> <div class="container"> <div class="row"> <div class="col-sm-6 order-2"> <div class="iab-image-with-text-block__content"> <h2> Your First Job in Advertising: Three tactics to thrive </h2> <p>From knowing when to ask questions to setting stretch goals, Jennifer Bunting, LinkedIn’s Head of Product Marketing for EMEA & LATAM, gives new-starters three tactics to get ahead</p> <p> </p> <a href="/getintodigital/your-first-job-in-advertising" class="dtcCta dtcCta-2 iab-btn iab-btn--primary">Read more</a> </div> </div> <div class="col-sm-6"> <div class="iab-image-with-text-block__image"> <img src="/sites/default/files/field-image/2021-03/Linkedin.jpg" width="737" height="461" alt="Linkedin" loading="lazy" /> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-content-sections field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="paragraph--view-mode--default iab-secondary-nav__section iab-image-with-text-block"> <div class="container"> <div class="row"> <div class="col-sm-6 order-2 order-sm-2"> <div class="iab-image-with-text-block__content"> <h2> Quiz: Find your perfect role </h2> <p><span>We’ve teamed up with Playbuzz and Pivotal to help you find your ideal role in digital advertising, based on your personality. Take the quiz to find out more.</span></p> <p> </p> <a href="/getintodigital/find-your-perfect-role" class="dtcCta dtcCta-2 iab-btn iab-btn--primary">Take the quiz</a> </div> </div> <div class="col-sm-6 order-sm-2"> <div class="iab-image-with-text-block__image"> <img src="/sites/default/files/field-image/2019-10/Content%20blocks4_3.jpg" width="737" height="492" alt="Get into digital" loading="lazy" /> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-content-sections field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="paragraph paragraph--type--logos-block paragraph--view-mode--default iab-paragraph iab-paragraph__logos-section iab-dark-bg text-align-center"> <div class="container"> <h2> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Our partners</div> </h2> <div class="iab-paragraph__logos-section-items" data-logo-block=""> 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class="field-content"> <img src="/sites/default/files/field-logo-image/2019-10/Logo-20.png" width="245" height="105" alt="SC media" loading="lazy" /> </div> </div> </div> <div class="iab-paragraph__logos-section-item"> <div class="views-field"> <div class="field-content"> <img src="/sites/default/files/field-logo-image/2019-10/Logo-21.png" width="245" height="105" alt="spotify " loading="lazy" /> </div> </div> </div> <div class="iab-paragraph__logos-section-item"> <div class="views-field"> <div class="field-content"> <img src="/sites/default/files/field-logo-image/2019-10/Logo-22.png" width="245" height="105" alt="Takumi" loading="lazy" /> </div> </div> </div> <div class="iab-paragraph__logos-section-item"> <div class="views-field"> <div class="field-content"> <img src="/sites/default/files/field-logo-image/2019-10/Logo-23.png" width="245" height="105" alt="The Guardian " loading="lazy" /> </div> </div> </div> <div class="iab-paragraph__logos-section-item"> <div class="views-field"> 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data-drupal-link-system-path="node/30665">GDPR</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <a href="https://www.iabuk.com/insight-hub" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Insight</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/insight-hub">Insight</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded menu-item--active-trail"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Resources & tools</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Resources & tools</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="/future-targeting-measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Cookieless solutions</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/future-targeting-measurement">Cookieless solutions</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/why-digital-advertising-works" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35441">Why digital?</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/why-digital-advertising-works" data-drupal-link-system-path="node/35441">Why digital?</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/iab-uk-podcast" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/iab-uk-podcast" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/jargon-buster" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="jargon-buster">Jargon Buster</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/jargon-buster" data-drupal-link-system-path="jargon-buster">Jargon Buster</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/adspend/adspend-analyser" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/34811">Adspend Analyser</a> <div class="iab-menu__wrapper"> <div 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</a> <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/the-evidence" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/45341">The Evidence</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/the-evidence" data-drupal-link-system-path="node/45341">The Evidence</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" 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text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/perspectives-on-trust-and-effectiveness" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/perspectives-on-trust-and-effectiveness" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-innovation-guide" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-innovation-guide" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item menu-item--active-trail"> <a href="/getintodigital" class="iab-menu-level--2 iab-menu-level iab-subnav-link is-active" tabindex="0" data-drupal-link-system-path="node/32576" aria-current="page">Get into Digital</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/getintodigital" data-drupal-link-system-path="node/32576" class="is-active" aria-current="page">Get into Digital</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/CTV-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">CTV</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/CTV-hub" data-drupal-link-system-path="node/47846">CTV</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/sectors" data-drupal-link-system-path="node/38936">More sector resources</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/goldstandard" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-11/nav_card_gold_Standard_50.png?itok=SolfpIdW" width="720" height="401" alt="Gold bubbles on navy background" loading="lazy" /> </div> <h4>IAB UK Gold Standard</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. 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