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SME Toolkit | IAB UK
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members from publishers, ad tech providers, agencies and brands.">Who we are</span></h4> <p class="text text--medium text--colour-black">IAB UK unites the digital advertising industry to champion innovation, set shared standards and make the complex simple by bringing together over 300 members from publishers, ad tech providers, agencies and brands.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/about-us" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/16">About us</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/about-us" 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<div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/policy" data-drupal-link-system-path="node/32646">Policy</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/GDPR-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/30665">GDPR</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/GDPR-hub" 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</div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded menu-item--active-trail"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Resources & tools</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Resources & tools</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="/future-targeting-measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Cookieless solutions</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div 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digital?</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/iab-uk-podcast" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/iab-uk-podcast" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/jargon-buster" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="jargon-buster">Jargon Buster</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/jargon-buster" data-drupal-link-system-path="jargon-buster">Jargon Buster</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/adspend/adspend-analyser" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/34811">Adspend Analyser</a> <div class="iab-menu__wrapper"> <div 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</a> <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item menu-item--active-trail"> <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link is-active" tabindex="0" data-drupal-link-system-path="node/36991" aria-current="page">Tool for small businesses</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991" class="is-active" aria-current="page">Tool for small businesses</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/the-evidence" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/45341">The Evidence</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/the-evidence" data-drupal-link-system-path="node/45341">The Evidence</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/case-studies" data-drupal-link-system-path="case-studies">Case studies</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/41421">Measurement Toolkit</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/measurement" data-drupal-link-system-path="node/41421">Measurement Toolkit</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/perspectives-on-trust-and-effectiveness" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/perspectives-on-trust-and-effectiveness" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-innovation-guide" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-innovation-guide" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/getintodigital" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32576">Get into Digital</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/getintodigital" data-drupal-link-system-path="node/32576">Get into Digital</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/CTV-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">CTV</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/CTV-hub" data-drupal-link-system-path="node/47846">CTV</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/sectors" data-drupal-link-system-path="node/38936">More sector resources</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/goldstandard" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-11/nav_card_gold_Standard_50.png?itok=SolfpIdW" width="720" height="401" alt="Gold bubbles on navy background" loading="lazy" /> </div> <h4>IAB UK Gold Standard</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Membership benefits</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Membership benefits</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Meet our members</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC">Meet our members</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/member-content" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" loading="lazy" /> </div> <h4>Explore the Member Vault</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.">Events & training</span></h4> <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/events-training" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events-training">Events</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/events-training" data-drupal-link-system-path="events-training">Events</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a 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class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a 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</div> </div> </li> <li class="menu-item"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div 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</div> <h4>IAB UK Gold Standard</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Membership benefits</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Membership benefits</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Meet our members</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC">Meet our members</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/member-content" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" loading="lazy" /> </div> <h4>Explore the Member Vault</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.">Events & training</span></h4> <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? 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</div> <div class="iab-search iab-search__modal" data-drupal-selector="edit-search-api-fulltext,edit-submit-search" id="block-searchform" role="search" data-search-modal> <div class="container"> <div class="row"> <div class="iab-search__header col"> <a class="iab-search__branding__link" href="/" title="Home" rel="home"> <div class="iab-search__branding__logo"></div> </a> <button class="iab-search__close" data-search-close> <span class="visually-hidden">Close</span> </button> </div> </div> <div class="row"> <div class="col"> <form action="/search" method="get" id="search-block-form" accept-charset="UTF-8"> <div class="form-item js-form-item form-type-search js-form-type-search form-item-keys js-form-item-keys form-no-label form-group"> <label for="edit-search" class="control-label visually-hidden">Search</label> <div class="input-group iab-search__input-wrapper"> <input title="" data-drupal-selector="edit-search" class="form-search form-control iab-search__input" placeholder="Search" 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