Measurement | IAB UK

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class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/adspend/adspend-analyser" data-drupal-link-system-path="node/34811">Adspend Analyser</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/environmental-sustainability-faqs" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/the-evidence" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/45341">The Evidence</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/the-evidence" data-drupal-link-system-path="node/45341">The Evidence</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/case-studies" data-drupal-link-system-path="case-studies">Case studies</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item menu-item--active-trail"> <a href="/measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link is-active" tabindex="0" data-drupal-link-system-path="node/41421" aria-current="page">Measurement Toolkit</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/measurement" data-drupal-link-system-path="node/41421" class="is-active" aria-current="page">Measurement Toolkit</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/perspectives-on-trust-and-effectiveness" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/perspectives-on-trust-and-effectiveness" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-innovation-guide" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-innovation-guide" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/getintodigital" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32576">Get into Digital</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/getintodigital" data-drupal-link-system-path="node/32576">Get into Digital</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/CTV-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">CTV</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/CTV-hub" data-drupal-link-system-path="node/47846">CTV</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/sectors" data-drupal-link-system-path="node/38936">More sector resources</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/goldstandard" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-11/nav_card_gold_Standard_50.png?itok=SolfpIdW" width="720" height="401" alt="Gold bubbles on navy background" loading="lazy" /> </div> <h4>IAB UK Gold Standard</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/membership-benefits" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36316">Membership benefits</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/membership-benefits" data-drupal-link-system-path="node/36316">Membership benefits</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/member-content" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="member-content">Member Vault</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/member-content" data-drupal-link-system-path="member-content">Member Vault</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Meet our members</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/member-directory?title=&company_type%5B0%5D=4752&company_type%5B1%5D=4797&company_type%5B2%5D=4774&company_type%5B3%5D=4787&sort_bef_combine=title_ASC">Meet our members</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/standard-content/iab-uk-guide-our-groups" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">IAB Communities</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/standard-content/iab-uk-guide-our-groups">IAB Communities</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/member-content" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-12/nav_card_member_vault_50.png?itok=1QBU1Edw" width="720" height="401" alt="Cogs on a navy background" loading="lazy" /> </div> <h4>Explore the Member Vault</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Events & training</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.">Events & training</span></h4> <p class="text text--medium text--colour-black">We run a varied programme of events each year to help our members navigate the latest innovations in digital advertising, celebrate the best of our industry and prepare for the future. Can’t make one? IAB UK members can catch up for free.</p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"> <ul class="menu menu-level-1"> <li class="menu-item"> <a href="/events-training" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="events-training">Events</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/events-training" data-drupal-link-system-path="events-training">Events</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a 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class="main-container js-quickedit-main-content"> <div> <div class="views-element-container" id="block-views-block-event-hero-block-1"> <div><div class="js-view-dom-id-64d99f3f9ea1acfa35d7190ec0db222ad0a03ec9e1c0fc0430f0e6b843c4cd36"> <div class="views-row"> <div class="iab-paragraph iab-paragraph__banner-section paragraph--view-mode--default image iab-dark-bg" style="background-image: url(/sites/default/files/styles/resize_1200/public/banner/clickheads%2023%20hero%20banner.png?itok=ySY_AaJw);"> <div class="container iab-paragraph__banner-section__content"> <div class="row"> <div class="col-xs-12 col-md-8 col-lg-8"> <h1> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">So, you think you might be a #Clickhead?</div> </h1> <div class="text text--lead-copy iab-paragraph__banner-section__content-text"> <p>We’ve drawn on neuroscience to outline the six signs you might be a Clickhead - and what you can do about it</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div> <section> <div class="highlighted"> <div> <div data-drupal-messages-fallback class="hidden"></div> </div> </div> <a id="main-content"></a> <div> <div id="block-iab-local-tasks"> </div> <div class="views-element-container" id="block-views-block-custom-sections-block-1"> <div><div class="js-view-dom-id-1e0cd2e18d178103eb967edba031d46f5779c89e3f12257553003c8c2e6cc62e"> </div> </div> </div> <div id="block-iab-content"> <article data-history-node-id="41421" class="big-page full clearfix"> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="45021" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between "> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/resize_900/public/section_image/Option%203%20-%20for%20pamphlet%20download.png?itok=tzIZU1Ko" width="1000" height="625" alt="Clickheads pamphlet" loading="lazy" /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">6 signs you might be a #Clickhead</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>Measuring digital performance can be tricky at the best of times and there is the ever-present urge for marketers to revert to click-through rates – short-term vanity metrics that keep things simple but will only tell you a small part of the story. We’ve identified six behaviours and biases that are signs of a Clickhead, along with some easy next steps for what to do if you think this could be you.</p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="https://www.iabuk.com/sites/default/files/public_files/So%2C%20you%20think%20you%20might%20be%20a%20clickhead%3F.pdf" class="iab-btn--primary iab-btn--spacing iab-btn"> Download pamphlet</a> <a href="https://www.iabuk.com/news-article/worried-you-might-be-clickhead-were-here-help" class="iab-btn--secondary iab-btn"> Read more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="45026" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between flex-md-row-reverse"> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/resize_900/public/section_image/Option%203%20-%20Videos.png?itok=YweAX0a-" width="1000" height="625" alt="IAB UK's in-house clickhead coach advice film" loading="lazy" /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Hear from our Clickhead coach</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p>The IAB is always here to support industry Clickheads. In our new series of short films, our in-house Clickhead coach drills down into the key behaviour patterns to be aware of and how you can take steps towards healthy digital measurement. Don't forget to share with those you suspect are slipping into bad measurement habits.</p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="https://www.youtube.com/watch?v=67cRUj4EnXY&list=PLDqxnbCr0ozqSvoxkndXWIXRV5LXCfvC-&index=1" class="iab-btn--primary iab-btn--spacing iab-btn"> Watch films</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="41446" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__flexible-block iab-secondary-nav__section"> <div class="container"> <div class="row justify-content-md-between "> <div class="col-xs-12 col-md-6 iab-paragraph__flexible-block__image-container"> <div class="iab-paragraph__flexible-block__image-container--inner"> <div class="field field--name-field-section-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/resize_900/public/section_image/Option%203.2%20-%20Video.png?itok=wTM_d4qm" width="1000" height="625" alt="Don't be a clickhead" loading="lazy" /> </div> </div> </div> <div class="col-xs-12 col-md-5 iab-paragraph__flexible-block__content"> <div class="text text--large iab-paragraph__flexible-block__subtitle"></div> <h2 class="iab-paragraph__flexible-block__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Measure Better</div> </h2> <div class="text text--large iab-paragraph__flexible-block__body"> <div class="field field--name-field-section-body field--type-text-long field--label-hidden iab-jargon-buster__tooltips field--item"><p><span><span><span><span><span><span><span><span>Ditch the clicks and embrace digital metrics that mean more. Our Measurement Toolkit is the perfect place to get better acquainted with what different strategies can achieve and the key considerations to help you make the right choice for your objectives.</span></span></span></span></span></span></span></span></p> <p><span><span><span><span><span><span><span><span>Ideal for reformed clickheads and those just looking for more detail on what digital metrics can do. </span></span></span></span></span></span></span></span></p></div> </div> <div class="iab-paragraph__flexible-block__ctas"><div class="iab-btn-wrapper"> <a href="https://www.iabuk.com/sites/default/files/public_files/IAB_Measurement_Toolkit_Online%20%284%29.pdf" class="iab-btn--primary iab-btn--spacing iab-btn"> Download the guide and toolkit</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="45031" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-small iab-dark-bg" style="background-image: url("/sites/default/files/styles/promo_small_background_1440_176/public/2023-05/blue%20banner.png?itok=Nq5286MV");"> <div class="container"> <div class="row"> <div class="iab-paragraph__promo-small__first col-xs-12 col-md-7 justify-content-center"> <div class="iab-paragraph__promo-small__content"> <h3 class="iab-paragraph__promo-small__title mt-0"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">#Clickheads invited to self-diagnose and seek support as IAB UK launches new campaign</div> </h3> <p class="iab-paragraph__promo-small__text text text--medium"></p> </div> </div> <div class="col-xs-12 col-md-5 d-flex justify-content-center align-items-md-center justify-content-md-end"> <div class="iab-paragraph__promo-small__second"> <a href="/news-article/worried-you-might-be-clickhead-were-here-help" class="iab-btn iab-btn--primary">Read more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="41471" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-slots-section"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-11"> <h2 class="iab-paragraph__promo-slots-section__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Our members take on measurement</div> </h2> <p class="text text--lead-copy iab-paragraph__promo-slots-section__text">From gauging online audiences post-cookie to the psychology of why we love a CTR, catch up on our members perspectives in a raft of research-led, measurement-based content for National Anti-Click-Through Rate Day.</p> </div> </div> </div> <div class="container-xl"> <div class="row"> <div class="iab-paragraph__promo-slots iab-paragraph__promo-slots--items-9 iab-paragraph__promo-slots--col-layout"> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/7stars.png?itok=zEck27v3" width="350" height="196" alt="the7stars" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Democratising incrementality measurement at the7stars</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">by the7stars</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/member-content/democratising-incrementality-measurement-the7stars" class="iab-btn iab-btn--tertiary">Read now</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/adinmo_0.png?itok=gIqf_jFU" width="350" height="196" alt="AdInMo" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Clickbait is not a game</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">by AdInMo</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/member-content/clickbait-not-game" class="iab-btn iab-btn--tertiary">Read now</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/frameplay_0.png?itok=Zq2UbmlW" width="350" height="196" alt="Frameplay" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Putting Experience & People Before Clicks: designing for virtual worlds</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">by Frameplay</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/member-content/putting-experience-people-clicks-designing-virtual-worlds" class="iab-btn iab-btn--tertiary">Read now</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/icrossing_0.png?itok=Zax52vHk" width="350" height="196" alt="iCrossing" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Saying goodbye to CTR to supercharge your digital marketing campaigns</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">by iCrossing UK</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/member-content/saying-goodbye-ctr-supercharge-your-digital-marketing-campaigns" class="iab-btn iab-btn--tertiary">Read now</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/the%20kite%20factory_0.png?itok=dHxIgGtY" width="350" height="196" alt="The Kite Factory" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Don't click on this article</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">by The Kite Factory</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/member-content/dont-click-article" class="iab-btn iab-btn--tertiary">Read now</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/ozone_0.png?itok=zlg8pAgy" width="350" height="196" alt="The Ozone Project" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Effective measures of success in digital advertising</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">by The Ozone Project</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/member-content/effective-measures-success-digital-advertising-0" class="iab-btn iab-btn--tertiary">Read now</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/silverbullet.png?itok=YAmJMQNd" width="350" height="196" alt="Silverbullet" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Why is measurement so important in a cookieless world?</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">by Silverbullet</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/member-content/how-magnite-measured-incremental-reach-ctv-linear-tv" class="iab-btn iab-btn--tertiary">Read now</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/taboola_0.png?itok=bFekmmo_" width="350" height="196" alt="Taboola" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Don't be Blinded by CTR: these metrics may be more valuable</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">by Taboola</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/member-content/dont-be-blinded-ctr-these-metrics-may-be-more-valuable" class="iab-btn iab-btn--tertiary">Read now</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/twogether_encore%20digital%20media.png?itok=inV3jSVu" width="350" height="196" alt="twogether / encore" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Kicking the click-through addiction: a B2B marketing view</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">by&nbsp;twogether Creative Ltd and Encore Digital Media</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/member-content/kicking-click-through-addiction-b2b-marketing-view" class="iab-btn iab-btn--tertiary">Read now</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="41511" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-slots-section"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-11"> <h2 class="iab-paragraph__promo-slots-section__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">From the Clickhead archives</div> </h2> <p class="text text--lead-copy iab-paragraph__promo-slots-section__text">Catch up on our past Clickheads campaigns by watching the below videos.&nbsp;</p> </div> </div> </div> <div class="container-xl"> <div class="row"> <div class="iab-paragraph__promo-slots iab-paragraph__promo-slots--items-3"> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/don%27t%20fall%20for%20a%20clickhead.png?itok=4Yss3Rik" width="350" height="196" alt="IAB data-ing app" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">NACTRD 2022</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">For Valentine's Day 2022, we took the deceit out of data-ing with the IAB Data-ing app by bringing to life different digital metrics and allowing advertisers to discover the truth behind them – including those that are not always what they seem.&nbsp;</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.youtube.com/watch?v=znAEx-hD_hM" class="iab-btn iab-btn--tertiary">Watch film</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/NACTRD_promo_slots.png?itok=bng3v2y5" width="350" height="196" alt="NACTR 2020" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">NACTRD 2020</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">One year on from its UK debut, National Anti-Click-Through Rate Day returned to call out over-use of click-through-rates and mix up advertising measurement strategies. Remember, click-through rates only tell half the story.&nbsp;</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.youtube.com/watch?v=k0MtygEg-XY" class="iab-btn iab-btn--tertiary">Watch film</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/NACTRD_promo_slots%20%281%29.png?itok=VQ8oc_Gc" width="350" height="196" alt="NACTRD" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">NACTRD 2019</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">On the first National Anti-Click-Through Rate Day in 2019, IAB UK worked with industry insiders to infiltrate every media agency in London and banish click-through rates from client reports. Watch what happened.</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.youtube.com/watch?v=eYdyytq-7P8" class="iab-btn iab-btn--tertiary">Watch film</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="field field--name-field-up-content field--type-entity-reference field--label-hidden iab-jargon-buster__tooltips field--item"><div data-history-node-id="31447" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-slots-section"> <div class="container"> <div class="row"> <div class="col-xs-12 col-md-11"> <h2 class="iab-paragraph__promo-slots-section__title"> <div class="field field--name-field-section-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">More on measurement</div> </h2> <p class="text text--lead-copy iab-paragraph__promo-slots-section__text">These pullouts and case studies&nbsp;provide guidance and consolidate current best practices on measuring digital advertising in the context of other media – they help explain how to measure digital channels correctly by using the best tools and methodologies available. &nbsp;</p> </div> </div> </div> <div class="container-xl"> <div class="row"> <div class="iab-paragraph__promo-slots iab-paragraph__promo-slots--items-8 iab-paragraph__promo-slots--col-layout"> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/IAB_NACTRD_HUB-Takeover_PULLOUT_5.jpg?itok=LkRdW61D" width="350" height="196" alt="Measurement Tools" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Measurement Tools</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">A handy summary of the essential tools you need in your measurement strategy.</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/sites/default/files/public_files/IAB_MTK_SummaryKeyTools.pdf" class="iab-btn iab-btn--tertiary">Download</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/IAB_NACTRD_HUB-Takeover_PULLOUT_6.jpg?itok=FZiJIaxW" width="350" height="196" alt="Checklist" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Checklist</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">Make sure you’re set up for measurement success with this useful step-by-step checklist.</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/sites/default/files/public_files/IAB_MTK_SuccessPrinciplesChecklist.pdf" class="iab-btn iab-btn--tertiary">Download</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/IAB_NACTRD_HUB-Takeover_PULLOUT_7.jpg?itok=E6DLXXgz" width="350" height="196" alt="Organise your data" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Organise your data</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">Map out all sources of campaign data using this grid.</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/sites/default/files/public_files/IAB_MTK_OrganiseYourData.pdf" class="iab-btn iab-btn--tertiary">Download</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/IAB_NACTRD_HUB-Takeover_PULLOUT_8.jpg?itok=bBdnhJik" width="350" height="196" alt="Unified Framework" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Unified Framework</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">A helpful reminder of the customer lifecycle, timeframes and actionable touchpoints.</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/sites/default/files/public_files/IAB_MTK_DevelopFramework.pdf" class="iab-btn iab-btn--tertiary">Download</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/IAB_NACTRD_HUB-Takeover_PULLOUT_1.jpg?itok=UswkVaG_" width="350" height="196" alt="Brand-Studies" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Shark I Ninja</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">American vacuum manufacturer Shark wanted to understand how combining TV and social media improves brand awareness.</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/sites/default/files/public_files/IAB_MTK_BrandStudies.pdf" class="iab-btn iab-btn--tertiary">Download</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/IAB_NACTRD_HUB-Takeover_PULLOUT_2.jpg?itok=BXLayYYR" width="350" height="196" alt="Controlled-Experiments" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">EE</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">EE wanted a data-backed explanation of the relationship between online media and offline sales.</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/sites/default/files/public_files/IAB_MTK_ControlledExperiments.pdf" class="iab-btn iab-btn--tertiary">Download</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/IAB_NACTRD_HUB-Takeover_PULLOUT_3.jpg?itok=RZCT7Zp7" width="350" height="196" alt="Attribution" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Clothing Retailer</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">A clothing retailer wanted to assess the potential sales contribution of increasing investment in&nbsp;digital.</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/sites/default/files/public_files/IAB_MTK_Attribution.pdf" class="iab-btn iab-btn--tertiary">Download</a> </div> </div> <div class="iab-paragraph iab-paragraph__promo-slots-item"> <div class="iab-paragraph__promo-slots-item__image"> <div class="field field--name-field-slot-image field--type-image field--label-hidden iab-jargon-buster__tooltips field--item"> <img src="/sites/default/files/styles/promo_slot_700x392/public/promo_slots/IAB_NACTRD_HUB-Takeover_PULLOUT_4.jpg?itok=hNvsnsMS" width="350" height="196" alt="Wall’s" loading="lazy" /> </div> </div> <h4 class="iab-paragraph__promo-slots-item__title"> <div class="field field--name-field-slot-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Wall’s</div> </h4> <p class="iab-paragraph__promo-slots-item__text text text--medium">Econometrics provided Wall’s the ideal tool to compliment the measurement of brand lift studies and&nbsp;awareness.&nbsp;</p> <div class="iab-paragraph__promo-slots-item__link"> <a href="https://www.iabuk.com/sites/default/files/public_files/IAB_MTK_Econometrics.pdf" class="iab-btn iab-btn--tertiary">Download</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container"> <div class="content"> </div> </div> </article> </div> <div class="views-element-container" id="block-views-block-custom-sections-block-2"> <div><div class="js-view-dom-id-31bd31459a8fa83fc867dab6deca740483040f81753b57169aa4780dd794f10f"> <div class="views-row"><div data-history-node-id="9" class="custom-section default clearfix"> <div class="content"> <div class="field field--name-field-module-type field--type-entity-reference-revisions field--label-hidden iab-jargon-buster__tooltips field--item"> <div class="iab-paragraph iab-paragraph__promo-small iab-dark-bg" style="background-image: url("/sites/default/files/styles/promo_small_background_1440_176/public/2024-01/Promo%20Banner%20small.png?itok=mJbiQjxb");"> <div class="container"> <div class="row"> <div class="iab-paragraph__promo-small__first col-xs-12 col-md-7 justify-content-center"> <div class="iab-paragraph__promo-small__content"> <h3 class="iab-paragraph__promo-small__title mt-0"> <div class="field field--name-field-title field--type-string field--label-hidden iab-jargon-buster__tooltips field--item">Rediscover the joy of digital advertising</div> </h3> <p class="iab-paragraph__promo-small__text text text--medium">Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly find your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.</p> </div> </div> <div class="col-xs-12 col-md-5 d-flex justify-content-center align-items-md-center justify-content-md-end"> <div class="iab-paragraph__promo-small__second"> <a href="/joyofdigital" class="iab-btn iab-btn--primary">Find out more</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="chat-ai-block block block--chat-aiiab-chatbot block--chat-ai-floating iab-chatbot iab-chatbot__container" data-drupal-selector="chat-ai-block" id="block-iab-chatbot"> <div class='iab-chatbot__heading'> <h3>IAB UK Chatbot</h3> <div class="chat-ai--close-icon--container"><div class="chat-ai--close-icon" role="button"><div class="iab-chatbot__close"><span class="visually-hidden">Close Chat</span></div></div></div> </div> <form action="/measurement" method="post" id="chat-ai-block" accept-charset="UTF-8"> <div class="iab-chatbot__chat-container edit-chat-container js-form-wrapper form-wrapper" data-drupal-selector="edit-chat-container" id="edit-chat-container"><div class="iab-chatbot__logged-out-message"> <div> <h4 class="iab-chatbot__chat-welcome">Hi, I'm NORI</h4> <p>As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.</p> </div> <div class="d-flex"> <a href="/user/check_mail" class="iab-btn iab-btn--primary iab-chatbot__logged-out-btn">Sign Up</a> <a href="/user/login?destination=/measurement" class="iab-btn iab-btn--secondary iab-chatbot__logged-out-btn ms-2 mt-0">Log In</a> </div> </div></div> <div class="iab-chatbot__clear-history-container"> <p>Are you sure you want to clear your chat history?</p> <div class="iab-chatbot__clear-history-buttons"> <div class="iab-btn iab-btn--primary iab-chatbot__refuse-clear" role="button">No</div> <button class="iab-chatbot__clear-history-confirm iab-btn--secondary button js-form-submit form-submit is-disabled iab-btn iab-btn--primary" onclick="return false;" data-drupal-selector="edit-clear" disabled="disabled" type="submit" id="edit-clear" name="op" value="Yes" tabindex="0"> Yes </button> </div> </div> <div class="iab-chatbot__controls-container"> <div class="iab-chatbot__controls d-flex"> <button class="iab-chatbot__clear-button button js-form-submit form-submit is-disabled iab-btn iab-btn--primary" onclick="return false;" data-drupal-selector="edit-check-clear" disabled="disabled" type="submit" id="edit-check-clear" name="op" value="Clear History" tabindex="0"> Clear History </button> <div class="js-form-item form-item js-form-type-checkbox form-item-message-length js-form-item-message-length form-disabled input-field iab-form__group iab-form__group--checkbox"> <label class="iab-form__group__checkbox-wrapper" id=edit-message-length> <input data-drupal-selector="edit-message-length" disabled="disabled" type="checkbox" id="edit-message-length" name="message_length" value="1" checked="checked" class="form-checkbox validate iab-form__input" tabindex="0"/> <span class="iab-form__group__checkbox-mark"></span> <span class="text text--large-bold">Short Response</span> </label> </div> </div> <div class="iab-chatbot__input d-flex"> <div class="js-form-item form-item 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data-drupal-link-system-path="node/30665">GDPR</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <a href="https://www.iabuk.com/insight-hub" class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Insight</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/insight-hub">Insight</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded menu-item--active-trail"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Resources & tools</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Resources & tools</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="/future-targeting-measurement" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Cookieless solutions</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/future-targeting-measurement">Cookieless solutions</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/why-digital-advertising-works" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35441">Why digital?</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/why-digital-advertising-works" data-drupal-link-system-path="node/35441">Why digital?</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/iab-uk-podcast" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/iab-uk-podcast" data-drupal-link-system-path="node/50691">The IAB UK Podcast</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/jargon-buster" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="jargon-buster">Jargon Buster</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/jargon-buster" data-drupal-link-system-path="jargon-buster">Jargon Buster</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/adspend/adspend-analyser" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/34811">Adspend Analyser</a> <div class="iab-menu__wrapper"> <div 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</a> <h4 class="text--colour-blue"><a href="/environmental-sustainability-faqs" data-drupal-link-system-path="node/47536">Environmental Sustainability FAQs</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/poweringup/tool" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/36991">Tool for small businesses</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/poweringup/tool" data-drupal-link-system-path="node/36991">Tool for small businesses</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/the-evidence" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/45341">The Evidence</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/the-evidence" data-drupal-link-system-path="node/45341">The Evidence</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/showcase" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="showcase">IAB Showcase for Change</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/showcase" data-drupal-link-system-path="showcase">IAB Showcase for Change</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/case-studies" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="case-studies">Case studies</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" 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data-drupal-link-system-path="node/41421" class="is-active" aria-current="page">Measurement Toolkit</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/perspectives-on-trust-and-effectiveness" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/perspectives-on-trust-and-effectiveness" data-drupal-link-system-path="perspectives-on-trust-and-effectiveness">Perspectives on Trust and Effectiveness</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-innovation-guide" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-innovation-guide" data-drupal-link-system-path="node/35826">Guide to Digital Innovation</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/getintodigital" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/32576">Get into Digital</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/getintodigital" data-drupal-link-system-path="node/32576">Get into Digital</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span class="iab-menu-level--1 iab-menu-level iab-subnav-link" tabindex="0">Industry sectors</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span>Industry sectors</span></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-1 menu-type-default"> <ul class="menu menu-level-2"> <li class="menu-item"> <a href="https://www.iabuk.com/audio-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0">Audio</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="https://www.iabuk.com/audio-sector">Audio</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/creator-marketing" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47571">Creator marketing</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/creator-marketing" data-drupal-link-system-path="node/47571">Creator marketing</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/CTV-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47846">CTV</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/CTV-hub" data-drupal-link-system-path="node/47846">CTV</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/digital-out-of-home-hub" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47046">Digital out-of-home</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/digital-out-of-home-hub" data-drupal-link-system-path="node/47046">Digital out-of-home</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/gaming" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/47151">Gaming</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/gaming" data-drupal-link-system-path="node/47151">Gaming</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/retail-media-sector" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/46166">Retail media</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/retail-media-sector" data-drupal-link-system-path="node/46166">Retail media</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> <li class="menu-item"> <a href="/sectors" class="iab-menu-level--2 iab-menu-level iab-subnav-link" tabindex="0" data-drupal-link-system-path="node/38936">More sector resources</a> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><a href="/sectors" data-drupal-link-system-path="node/38936">More sector resources</a></h4> <p class="text text--medium text--colour-black"></p> </div> </div> <div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-2 menu-type-default"> </div> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </li> </ul> <div class="iab-menu__promo-block"> <div class="paragraph paragraph--type--menu-promo paragraph--view-mode--default"> <a href="/goldstandard" class="iab-menu__promo-block-link"> <div class="iab-menu__promo-block-image"> <img src="/sites/default/files/styles/card_image/public/2022-11/nav_card_gold_Standard_50.png?itok=SolfpIdW" width="720" height="401" alt="Gold bubbles on navy background" loading="lazy" /> </div> <h4>IAB UK Gold Standard</h4> </a> </div> </div> </div> </div> </div> </div> </li> <li class="menu-item menu-item--expanded"> <span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you." class="iab-menu-level--0 iab-menu-level iab-subnav-link" tabindex="0">Our members</span> <div class="iab-menu__wrapper"> <div class="container"> <div class="row"> <div class="col-lg-4"> <div class="iab-menu__info"> <a href="#" class="iab-menu__step-back" data-mobile-nav-back> <span class="visually-hidden">Back</span> </a> <h4 class="text--colour-blue"><span title="Our members are at the heart of everything we do. Discover more about who they are, what they do and how their initiatives, products and solutions can help you.">Our members</span></h4> <p class="text text--medium text--colour-black">Our members are at the heart of everything we do. 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