Transform your go-to-market strategy with AI & automation

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class="search-tags-view">or view by:</div> <a href="/tag/competitive-intelligence/">COMPETITIVE INTELLIGENCE</a> <a href="/tag/customer-success/">CUSTOMER SUCCESS</a> <a href="/tag/go-to-market-strategy/">GO-TO-MARKET STRATEGY</a> <a href="/tag/pricing-strategy/">PRICING STRATEGY</a> <a href="/tag/product-launch/">PRODUCT LAUNCH</a> <a href="/tag/product-market-fit/">PRODUCT-MARKET FIT</a> <a href="/tag/product-marketing/">PRODUCT MARKETING</a> <a href="/tag/product-positioning/">PRODUCT POSITIONING</a> <a href="/tag/sales-enablement/">SALES ENABLEMENT</a> </div> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/go-to-market-academy " target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" 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class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime="2024-11-08">8 November 2024</time> <span class="reading-time">9 min read</span> </section> <h1 class="post-full-title">Expert tips to transform your go-to-market strategy with AI & automation</h1> <section class="post-full-meta"> <a href="/tag/members-only-articles/">Members-only articles</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/john/"> <img class="author-profile-image" src="/content/images/size/w300/2024/11/1707321126480.jpeg" alt="John Hessinger" /> <section class="author-card-content"> <h4 class="author-card-name">John Hessinger</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2024/11/boost-your-go-to-market-strategy-with-AI.png);"> </div> </header> <script> inArticleAdListDisabled = true; </script> <div class="post-content"> <p> <p>This article comes from <strong>John Hessinger</strong>’s insightful talk at our <strong>Los Angeles 2024 #GTM24</strong> Summit. Check out his <a href="https://www.gotomarketalliance.com/gtm24-la-ondemand/?_gl=1*ct7ccc*_up*MQ..*_ga*MTQ1ODU2NDk1NS4xNzMwOTgxMDQ0*_ga_71Y0NDLSJW*MTczMDk4MTA0NC4xLjEuMTczMDk4MTA0Ny4wLjAuMA..*_ga_GPF9MRY79N*MTczMDk4MTA0NC4xLjEuMTczMDk4MTA0Ny4wLjAuMA..&wchannelid=6j25pq7vfl&wmediaid=eg5uqa6piq"><strong><u>full presentation</u></strong></a> and the wealth of <a href="https://www.gotomarketalliance.com/gtm-ondemand/"><strong><u>OnDemand resources</u></strong></a> waiting for you.</p><hr><p></p><p>Are you constantly searching for ways to streamline your go-to-market operations, deliver more <a href="https://www.gotomarketalliance.com/design-thinking-crafting-seamless-design-led-customer-experiences/" rel="noreferrer">personalized customer experiences</a>, and unlock new creative possibilities? If so, then you're in the right place.</p><p>As a VP of Marketing, I've had a unique vantage point of the rapid evolution of customer expectations and <a href="https://www.gotomarketalliance.com/the-ai-for-go-to-market-playbook/" rel="noreferrer">the digital landscape</a> over the past decade. And let me tell you, it's been a <em>wild</em> ride!</p><p>Just think about it – the way people consume content and engage with brands has undergone a seismic shift. It used to be that you could optimize for the desktop web experience and call it a day. But now, your customers are bouncing between smartphones, tablets, and smart home devices, and their expectations for personalized, convenient experiences have skyrocketed.</p><p>As a marketer and a consumer myself, I've seen firsthand how critical it is for go-to-market teams to stay ahead of these changing tides. In my opinion, the key to doing that lies in harnessing the transformative power of <strong>AI and automation</strong>.</p><p>So in this article, I'll dive into the specific ways I've leveraged these technologies, share some insights on overcoming common data challenges, and take a glimpse into the future of what's possible with <a href="https://www.gotomarketalliance.com/tag/ai/" rel="noreferrer">AI and automation</a>.</p><p>So if you're ready to take your go-to-market strategy to the next level, read on!</p><p></p><h2 id="the-power-of-automation"><strong>The power of automation</strong></h2><p>One of the most impactful ways I've leveraged these technologies at my company is through automation. Think about all the repetitive, high-volume tasks your team is likely bogged down with – responding to customer inquiries, generating routine reports, and <a href="https://www.gotomarketalliance.com/how-case-studies-can-elevate-your-content-led-gtm-approach/" rel="noreferrer">producing content</a> for your marketing channels. </p><p>These types of activities can quickly eat up a ton of your team's valuable time and mental energy.</p><p>But with <a href="https://www.gotomarketalliance.com/the-go-to-market-tools-of-choice/" rel="noreferrer">the right automation tools and techniques</a>, you can dramatically streamline these workflows. For example, we've set up AI chatbots to handle many of the common questions and requests that come in through our support channels. This allows our reps to focus on more complex, high-value interactions instead of drowning in repetitive troubleshooting.</p><p>We've also automated a lot of our <a href="https://www.gotomarketalliance.com/visualizing-success-how-effective-data-visualizations-can-drive-action-2/" rel="noreferrer">data analysis</a> and reporting processes. Rather than having analysts manually pull numbers, run calculations, and build dashboards, we've trained AI models to do a lot of that heavy lifting. This not only saves time, but also helps us spot important trends and insights much faster.</p><p>Then when it comes to content creation, we're using AI to generate first drafts of things like blog posts, social media copy, and email newsletters. Our subject matter experts can then review and refine those initial outputs, rather than starting from a blank slate every time.</p><p>The key is to think about the tasks your team does <em>over and over</em> again and look for opportunities to automate them. It may take some upfront investment to set up the right systems and processes, but the long-term payoff in terms of efficiency and productivity is huge.</p><p></p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.gotomarketalliance.com/the-ai-for-go-to-market-playbook/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">The AI for Go-to-Market Playbook</div><div class="kg-bookmark-description">Through discussions with industry leaders and what they think automated tools will bring to the GTM space, we’ve created a comprehensive guide to help future GTMs embrace change and discover new ways of engaging with AI.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.gotomarketalliance.com/content/images/icon/android-chrome-192x192-35.png" alt=""><span class="kg-bookmark-author">GTM Alliance</span><span class="kg-bookmark-publisher">GTM Alliance</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.gotomarketalliance.com/content/images/thumbnail/GTM_AI_for_Go-to-Market_Meta.png" alt="" onerror="this.style.display = 'none'"></div></a></figure> <aside class="gh-post-upgrade-cta"> <div class="gh-post-upgrade-cta-content" style="background-color: #ffbe2c"> <h2>This post is for paying subscribers only</h2> <a class="gh-btn" data-portal="signup" href="#/portal/signup" style="color:#ffbe2c">Subscribe now</a> <p><small>Already have an account? <a data-portal="signin" href="#/portal/signin">Sign in</a></small></p> </div> </aside> </p> </div> <aside class="post-upgrade-cta"> <div class="post-upgrade-cta-content"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192.png" alt="GTM Alliance icon" class="site-logo" /> <h2>Become a member to see the rest </h2> <p class="post-upgrade-cta-desc"> Some of our content is only available to GTM members. Join the tribe to unlock this article and much more. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/signup">Subscribe now</a> </div> <p><small>Already a member? Awsome <a href="/signin/">Sign in</a></small></p> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192.png" alt="GTM Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/john/"> <img class="author-profile-image" src="/content/images/size/w300/2024/11/1707321126480.jpeg" alt="John Hessinger" /> <section class="author-card-content"> <h4 class="author-card-name">John Hessinger</h4> <p>VP of Marketing Revenue Growth, Digital Transformation, Team Builder</p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" 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