CINXE.COM

Members-only articles

<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://sync.outbrain.com"> <link rel="dns-prefetch" href="https://ups.analytics.yahoo.com"> <link rel="dns-prefetch" href="https://ib.adnxs.com"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="dns-prefetch" href="https://cdn.logrocket.io"> <link rel="preload" as="style" rel="stylesheet" type="text/css" href="https://www.gotomarketalliance.com/assets/built/screen.css?v=ad255531c3" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>Members-only articles</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <link rel="stylesheet" type="text/css" href="https://www.gotomarketalliance.com/assets/built/screen.css?v=ad255531c3" /> <script src="https://cdn.lr-ingest.io/LogRocket.min.js" crossorigin="anonymous"></script> <script> window.LogRocket && window.LogRocket.init('acara/sequel-main'); window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.isTOCenabled; </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signin') { window.location = '/account'; } if (window.location && window.location.search && window.location.search.includes('stripe=success')) { window.location = '/activate'; } </script> <meta name="description" content="Foster your go-to-market learning journey by tapping into exclusive, expert-driven articles from companies such as LinkedIn, Adobe, Google, AWS, and more."> <link rel="icon" href="https://www.gotomarketalliance.com/content/images/size/w256h256/2024/07/android-chrome-192x192.png" type="image/png"> <link rel="canonical" href="https://www.gotomarketalliance.com/tag/members-only-articles/"> <meta name="referrer" content="no-referrer-when-downgrade"> <link rel="next" href="https://www.gotomarketalliance.com/tag/members-only-articles/page/2/"> <meta property="og:site_name" content="GTM Alliance"> <meta property="og:type" content="website"> <meta property="og:title" content="Members-only articles"> <meta property="og:description" content="Foster your go-to-market learning journey by tapping into exclusive, expert-driven articles from companies such as LinkedIn, Adobe, Google, AWS, and more."> <meta property="og:url" content="https://www.gotomarketalliance.com/tag/members-only-articles/"> <meta property="og:image" content="https://www.gotomarketalliance.com/content/images/2023/07/Members-only-articles.png"> <meta property="article:publisher" content="https://www.facebook.com/GotomarketAlliance"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Members-only articles"> <meta name="twitter:description" content="Foster your go-to-market learning journey by tapping into exclusive, expert-driven articles from companies such as LinkedIn, Adobe, Google, AWS, and more."> <meta name="twitter:url" content="https://www.gotomarketalliance.com/tag/members-only-articles/"> <meta name="twitter:image" content="https://www.gotomarketalliance.com/content/images/2023/07/Members-only-articles.png"> <meta name="twitter:site" content="@GTMAlliance"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Series", "publisher": { "@type": "Organization", "name": "GTM Alliance", "url": "https://www.gotomarketalliance.com/", "logo": { "@type": "ImageObject", "url": "https://www.gotomarketalliance.com/content/images/2024/07/GTM-FULL-LOGO-SECONDARY--ON-WHITE-.png" } }, "url": "https://www.gotomarketalliance.com/tag/members-only-articles/", "image": { "@type": "ImageObject", "url": "https://www.gotomarketalliance.com/content/images/2023/07/Members-only-articles.png", "width": 1200, "height": 630 }, "name": "Members-only articles", "mainEntityOfPage": "https://www.gotomarketalliance.com/tag/members-only-articles/", "description": "Foster your go-to-market learning journey by tapping into exclusive, expert-driven articles from companies such as LinkedIn, Adobe, Google, AWS, and more." } </script> <meta name="generator" content="Ghost 5.101"> <link rel="alternate" type="application/rss+xml" title="GTM Alliance" href="https://www.gotomarketalliance.com/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.46/umd/portal.min.js" data-i18n="true" data-ghost="https://www.gotomarketalliance.com/" data-key="9548099499c20f0f7a6db1e74f" data-api="https://gtm-academy.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style><script async src="https://js.stripe.com/v3/"></script> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="9548099499c20f0f7a6db1e74f" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://gtm-academy.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://www.gotomarketalliance.com/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=ad255531c3"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=ad255531c3"> <script defer src="/public/comment-counts.min.js?v=ad255531c3" data-ghost-comments-counts-api="https://www.gotomarketalliance.com/members/api/comments/counts/"></script> <script defer src="/public/member-attribution.min.js?v=ad255531c3"></script><style>:root {--ghost-accent-color: #ffbe2c;}</style> <!-- Iubenda Cookie Snippet--> <script type="text/javascript"> var _iub = _iub || []; _iub.csConfiguration = {"askConsentAtCookiePolicyUpdate":true,"cookiePolicyInOtherWindow":true,"countryDetection":true,"enableFadp":true,"enableLgpd":true,"enableTcf":true,"floatingPreferencesButtonDisplay":"anchored-center-left","floatingPreferencesButtonZIndex":10,"gdprAppliesGlobally":false,"googleAdditionalConsentMode":true,"lang":"en","lgpdAppliesGlobally":false,"perPurposeConsent":true,"siteId":1712381,"tcfPurposes":{"2":"li_only","7":"li_only","8":"li_only","9":"li_only","10":"li_only","11":"li_only"},"cookiePolicyId":24731467,"i18n":{"en":{"banner":{"title":"The Alliance privacy & cookie controls","dynamic":{"body":"We use cookies to give you the best experience on our website. By continuing to browse, you agree to our cookie policy"}}}}, "banner":{ "acceptButtonColor":"#367AFF","acceptButtonDisplay":true,"backgroundColor":"#09100F","brandBackgroundColor":"#09100F","closeButtonRejects":true,"customizeButtonCaptionColor":"#F9F8F5","customizeButtonColor":"#292626","customizeButtonDisplay":true,"explicitWithdrawal":true,"fontSizeBody":"10px","fontSizeCloseButton":"24px","listPurposes":true,"logo":"https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/alliance-website/ALLIANCE%20FULL%20-%20Secondary_small.svg","linksColor":"#F9F8F5","ownerName":"The Alliance","position":"float-bottom-center","prependOnBody":true,"rejectButtonCaptionColor":"#F9F8F5","rejectButtonColor":"#292626","rejectButtonDisplay":true,"showPurposesToggles":true,"showTotalNumberOfProviders":true,"textColor":"#F9F8F5","acceptButtonCaption":"Accept all","rejectButtonCaption":"Reject" }}; </script> <script type="text/javascript" src="https://cs.iubenda.com/autoblocking/1712381.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/stub-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/safe-tcf-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/iubenda_cs.js" charset="UTF-8" async></script> <!-- Iubenda Cookie Snippet--> <!-- Start of HubSpot Embed Code --> <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/139496063.js"></script> <!-- End of HubSpot Embed Code --> <script> window.blueprintStripeIdList = [ 'price_1N9VbGAKfVykkEecD62OZqS4', 'price_1LLSHPAKfVykkEecgnPvf1we', 'price_1Ot7pcAKfVykkEecowCx02Td', 'price_1N9VaKAKfVykkEecTUWRZgbU', 'price_1Ot7wyAKfVykkEec6WBFhJVJ' ]; </script> <!-- Google Tag Manager --> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MJKFBZ8');</script> <!-- End Google Tag Manager --> <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("1W6Z57HWP0OX");}();</script> <!-- Mutiny Script --> <script> (function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d});setTimeout(d,500)})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})(); </script> <script data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/dc82cf9a1e4605e6.js"></script> <!-- End Mutiny Script --> <meta name="ahrefs-site-verification" content="66aece103bca959c12c16cf5b323db9dc7fa8ca10c21b52e1a86ed9e7c5153ff"> <script id='pixel-script-poptin' src='https://cdn.popt.in/pixel.js?id=5216131db94ff' async='true'></script> <!-- Start of Async ProveSource Code --><script>!function(o,i){window.provesrc&&window.console&&console.error&&console.error("ProveSource is included twice in this page."),provesrc=window.provesrc={dq:[],display:function(){this.dq.push(arguments)}},o._provesrcAsyncInit=function(){provesrc.init({apiKey:"eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJhY2NvdW50SWQiOiI1ZWEyZTczNTRjNDQ0ZDQ1NzU0OWRhYWUiLCJpYXQiOjE1ODc3MzQzMjZ9.3BTkc-xMOUGxjeDJV_LuZh_FJ956iGxKa9mZGF4TRMA",v:"0.0.4"})};var r=i.createElement("script");r.type="text/javascript",r.async=!0,r["ch"+"ar"+"set"]="UTF-8",r.src="https://cdn.provesrc.com/provesrc.js";var e=i.getElementsByTagName("script")[0];e.parentNode.insertBefore(r,e)}(window,document);</script><!-- End of Async ProveSource Code --> <script> window.topNav = [ { name: 'Membership', itemList: [ { name: 'Membership plans', url: '#', desc: 'Pick your path', itemList: [ { name: 'Blueprint membership', url: '/go-to-market-blueprint/' }, { name: 'Team membership', url: '/signup/' } ] }, { name: 'Take a peek inside', url: '#', desc: 'See what the fuss is about', itemList: [ { name: 'Freemium membership', url: '/insider-membership-plan/' }, ] }, ] }, { name: 'Courses', url: 'https://learn.gotomarketalliance.com/trainings' }, { name: 'Events', itemList: [ { name: '#GTM24 Summits', desc: '#GTM24 events', url: 'https://events.gotomarketalliance.com/', itemList: [ { name: 'GTMNow | LinkedIn Live', desc: 'Monthly', url: 'https://www.gotomarketalliance.com/gtmnow/' } ] }, { name: 'GTM Meetups', desc: 'GTM Alliance Meetups', url: '#', itemList: [ ] }, { name: 'GTM Dinners', desc: 'Invitation only dinner series', url: '#', itemList: [ { name: 'Go-to-Dinner | Invites', desc: 'Get your exclusive invite now', url: '/exclusive-gtm-dinners/' }, { name: 'Go-to-Dinner | San Diego', desc: 'Coming soon', url: '#' } ] }, { name: 'Quick links', desc: 'Plan ahead or catch up', url: '#', itemList: [ { name: 'Request to present', url: 'https://events.gotomarketalliance.com/' }, { name: 'Catch up OnDemand', url: '/gtm-ondemand/' }, { name: 'All events', url: 'https://live.gotomarketalliance.com/' } ] }, ] }, { name: 'Resources', itemList: [ { name: 'Content hub', desc: 'GTM insights', url: '/signup', itemList: [ { name: 'Articles', url: '/articles/' }, { name: 'Podcast', url: 'https://alliance.ghost.io/podcasts/?filter=podcast-filter-community-gtma' }, { name: 'Reports', url: '/all-go-to-market-alliance-reports/' }, { name: 'Playbooks', url: '/all-go-to-market-alliance-ebooks/' }, { name: 'Guides', url: '/tag/guides/' }, { name: 'GTM Framework', url: '/the-go-to-market-framework/' }, { name: 'GTM IQ', url: '/go-to-market-iq/' }, { name: 'AMAs', desc: 'Coming soon', url: '#' }, { name: 'Create & contribute', url: '/create-and-contribute/' } ] }, { name: 'Podcasts', desc: 'Tune in to all things GTM', url: '#', itemList: [ { name: 'Go-to-Market Radio', url: 'https://alliance.ghost.io/podcast/gtma-go-to-market-radio/' }, { name: 'GTM-FM', url: 'https://alliance.ghost.io/podcast/gtma-gtm-fm/' } ] }, { name: 'Research & reports', desc: 'Industry insights from us', url: '#', itemList: [ { name: 'State of Go-to-Market report 2024', url: '/the-state-of-go-to-market-report/', desc: 'New!' }, { name: 'The Partner-Led Growth Playbook', url: '/the-partner-led-growth-playbook/' }, { name: 'The Tools of Choice Report', url: '/the-go-to-market-tools-of-choice/' }, { name: 'The AI for Go-to-Market Playbook', url: '/the-ai-for-go-to-market-playbook/' }, { name: 'Go-to-Market Playbook', url: '/the-cross-functional-go-to-market-playbook/' }, { name: 'Go-to-Market Motions Playbook', url: '/the-go-to-market-motions-playbook/' }, { name: 'Product launch cheatsheet', desc: 'Coming soon', url: '#' } ] }, { name: 'Newsletters', desc: 'Get your monthly fix', url: '/', itemList: [ { name: 'GTM newsletter', desc: 'Signup to the monthly email', url: '/sign-up-to-our-newsletter/' } ] }, ] }, { name: 'Community', itemList: [ { name: 'Network', desc: 'How to reach us', url: '#', itemList: [ { name: 'GTM Alliance Slack Community', desc: 'Network with your GTM peers', url: '/join-the-gtm-slack-community/' }, { name: 'Strategy Alliance Slack Community', desc: 'Network with your strategy peers', url: 'https://www.gotomarketalliance.com/join-the-strategy-alliance-slack-community/' }, { name: 'GTM Ambassadors', desc: 'Become one today', url: 'https://www.gotomarketalliance.com/go-to-market-alliance-ambassador/' }, { name: 'Meetups', desc: 'GTM Alliance Meetups', url: '/gtm-alliance-meetups/' }, { name: 'GTM Alliance ambassadors', desc: 'Meet our ambassadors', url: 'https://www.gotomarketalliance.com/meet-our-ambassadors/' } ] }, { name: 'Learn', url: '#', desc: 'Level up your career', itemList: [ { name: 'Ones to Watch in Go-to-Market 2025', desc: 'Nominate your favorite GTM thought leaders for recognition.', url: '/ones-to-watch/' }, { name: 'GTM Alliance Awards 2024 | Finalists', url: 'https://www.gotomarketalliance.com/go-to-market-awards-2024-your-finalists-2/' }, { name: 'GTM Alliance Awards 2023 | Winners', desc: '2023 Award winners', url: '/gtm-awards-2023-your-winners/' }, { name: 'GTM Alliance LinkedIn', desc: 'Join your GTM peers on LinkedIn', url: 'https://www.linkedin.com/company/78987159/admin/' }, { name: 'GTM Alliance Customer Advisory Board', url: '/gtm-alliance-customer-advisory-board/' } ] }, ] }, { name: 'About', itemList: [ { name: 'The basics', desc: 'Our journey & how to reach us', url: '#', itemList: [ { name: 'Mission', url: '/about-us/' }, { name: 'The team', url: '/meet-the-team/' }, { name: 'Contact', url: '/contact-us/' } ] }, { name: 'Get involved', desc: 'Get your name published', url: '/', itemList: [ { name: 'Create & contribute', url: '/create-and-contribute/' }, { name: 'Partner with us', url: '/partner-with-us/' }, ] }, ] }, { name: "What's new?", url: '#', class: 'nav-whats-new' } ]; </script> <script> if (window.location.pathname === '/articles/') { document.title = 'GTM articles | GTM Academy'; } </script> <script> const eventsCalendar = [ { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Strategies to gain and sustain leadership buy-in', date: 'August 21', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: ROI unlocked: Demonstrating value and accelerating revenue', date: 'September 11 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Elevating RevOps to drive organizational change', date: 'October 9 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Building a data-driven GTM strategy', date: 'November 20 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Powering the customer journey with RevOps excellence', date: 'December 9 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/GTMA_events_calendar/Using%20data%20to%20manage%20sales.png', name: 'Using data to manage sales', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Create dashboards & processes that deliver the right information for you and your sales reps.', buttonText: 'Become a member', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/GTMA_events_calendar/Sales%20tactics%20-%20conversations.png', name: 'Sales tactics: conversations', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Tap into tried and tested strategies you can implement in the all-important initial sales calls.', buttonText: 'Become a member', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/GTMA_events_calendar/Sales%20metrics.png', name: 'Sales metrics', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Discover the right sales metrics for your org and how to successfully track them.', buttonText: 'Become a member', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Events-Calendar/GTMA/GTMLA%2024.png', name: '#GTM24 Los Angeles', date: 'April 24-25 2025', location: 'North America', type: 'Summits', description: 'Master the Go-to-Market challenge; accelerate your success with insights and best practices from industry leaders.', buttonText: 'Sign up here', url: 'https://events.gotomarketalliance.com/location/losangeles', }, // Add more as needed ]; </script> <script>(function(w,r){w._rwq=r;w[r]=w[r]||function(){(w[r].q=w[r].q||[]).push(arguments)}})(window,'rewardful');</script> <script async src='https://r.wdfl.co/rw.js' data-rewardful='737c05'></script> <script src="https://tag.clearbitscripts.com/v1/pk_bebaa9db4ca35af82ab4d629c9fade2b/tags.js" referrerpolicy="strict-origin-when-cross-origin"></script> </head> <body class="home-template tag-template tag-members-only-articles"> <div class="site-wrapper"> <div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/07/GTM-FULL-LOGO-SECONDARY--ON-WHITE-.png" alt="GTM Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <a class="button primary small button-green" href="/signup">Membership</a> </div> <div class="nav-icons" data-ghost-search> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"/></svg> </div> <!-- <div class="nav-icons nav-mobile"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div> --> <div class="modular-navigation"></div> <div class="nav-icons nav-mobile-modular"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div> <!-- <ul class="nav"> <li class="nav-about"><a href="https://www.gotomarketalliance.com/About/">About</a></li> <li class="nav-academy"><a href="https://www.gotomarketalliance.com/academy/">Academy</a></li> <li class="nav-resources"><a href="https://www.gotomarketalliance.com/resources/">Resources</a></li> <li class="nav-events"><a href="https://www.gotomarketalliance.com/events/">Events</a></li> <li class="nav-contact"><a href="https://www.gotomarketalliance.com/contact/">Contact</a></li> </ul> --> </div> </nav> <script> if (window.topNav) { document.addEventListener('mouseover', (evt) => { let targetElement = evt.target; do { if (targetElement instanceof Element && targetElement.closest('.site-nav-left') || targetElement instanceof Element && targetElement.closest('.modular-navigation') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation-main') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation')) { return; } targetElement = targetElement.parentNode; } while (targetElement); const thisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (!document.querySelector('.modular-navigation-item-wrapper-active')) return; for (let i = 0; i < thisElementChildrenWrapper.length; i++) { thisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 10); } const thisElementChildrenWrapperThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); const selectAllThisElementChildrenWrapperSubThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper-active'); for (let i = 0; i < thisElementChildrenWrapperThird.length; i++) { thisElementChildrenWrapperThird[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapperThird[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSubThird.length; c++) { selectAllThisElementChildrenWrapperSubThird[c].classList.remove('modular-navigation-item-sub-third-wrapper-active'); selectAllThisElementChildrenWrapperSubThird[c].style.display = 'none'; } }, 10); } }); const getModularNavigation = document.querySelector('.modular-navigation'); function modularNavHandleOnClik(event) { const thisElement = event.target; const thisElementParent = thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-wrapper-active'); }, 1); }, 10); } function modularNavHandleOnClikSub(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-wrapper-active'); }, 1); }, 10); } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClikSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } for (let i = 0; i < topNav.length; i++) { const thisModNav = topNav[i]; const thisModNavWrapper= document.createElement('div'); thisModNavWrapper.classList.add('modular-navigation-wrapper'); if (thisModNav.itemList) { const thisModNavMain = document.createElement('div'); thisModNavMain.classList.add('modular-navigation-main'); thisModNavMain.classList.add('modular-navigation-main-width-list'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClik); const thisModItemWrapper = document.createElement('div'); thisModItemWrapper.classList.add('modular-navigation-item-wrapper'); for (var b = 0; b < thisModNav.itemList.length; b++) { const thisModItem = thisModNav.itemList[b]; if (thisModItem.itemList) { } if (!thisModItem.url && !thisModItem.itemList) continue; const thisModNavItem = thisModItem.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItem.classList.add('modular-navigation-item'); thisModNavItem.classList.add('modular-navigation-item-list-wrapper'); if (thisModItem.class) thisModNavItem.classList.add(thisModItem.class); if (thisModItem.url) thisModNavItem.setAttribute('href', thisModItem.url); if (thisModItem.target) thisModNavItem.setAttribute('target', thisModItem.target); const thisModNavHtext = document.createElement('h5'); thisModNavHtext.textContent = thisModItem.name ? thisModItem.name : ''; thisModNavItem.appendChild(thisModNavHtext); if (thisModItem.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItem.desc; thisModNavItem.appendChild(thisModNavPtext); } if (thisModItem.itemList) { const thisModNavItemSubWrapper = document.createElement('div'); thisModNavItemSubWrapper.classList.add('modular-navigation-item-sub-wrapper'); for (let d = 0; d < thisModItem.itemList.length; d++) { const thisModItemSub = thisModItem.itemList[d]; const thisModNavItemSub = thisModItemSub.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItemSub.classList.add('modular-navigation-item-third'); thisModNavItemSub.classList.add('modular-navigation-item'); if (thisModItemSub.class) thisModNavItemSub.classList.add(thisModItemSub.class); if (thisModItemSub.url) thisModNavItemSub.setAttribute('href', thisModItemSub.url); if (thisModItemSub.target) thisModNavItemSub.setAttribute('target', thisModItemSub.target); const thisModNavHtext = document.createElement('h6'); thisModNavHtext.textContent = thisModItemSub.name ? thisModItemSub.name : ''; thisModNavItemSub.appendChild(thisModNavHtext); if (thisModItemSub.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItemSub.desc; thisModNavItemSub.appendChild(thisModNavPtext); } thisModNavItemSubWrapper.appendChild(thisModNavItemSub); } thisModNavItem.appendChild(thisModNavItemSubWrapper); } thisModItemWrapper.appendChild(thisModNavItem); } thisModNavWrapper.appendChild(thisModItemWrapper); } else { const thisModNavMain = document.createElement('a'); thisModNavMain.classList.add('modular-navigation-main'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.setAttribute('href', thisModNav.url); if (thisModNav.target) thisModNavMain.setAttribute('target', thisModNav.target); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); } getModularNavigation.appendChild(thisModNavWrapper); } const getModularNavMobile = document.querySelector('.nav-mobile-modular'); const thisModNavClose = document.createElement('div'); thisModNavClose.classList.add('modular-navigation-close'); thisModNavClose.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg>'; getModularNavigation.appendChild(thisModNavClose); thisModNavClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); } if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="search-results"> <div class="search-results-close"> x close </div> <div id="search-field-wrapper"> <form> <input id="search-field" class="st-default-search-input" placeholder="Start typing..."/> </form> </div> <div id="results" class="st-search-container">Nothing to display...</div> <div class="search-tags"> <div class="search-tags-view">or view by:</div> <a href="/tag/competitive-intelligence/">COMPETITIVE INTELLIGENCE</a> <a href="/tag/customer-success/">CUSTOMER SUCCESS</a> <a href="/tag/go-to-market-strategy/">GO-TO-MARKET STRATEGY</a> <a href="/tag/pricing-strategy/">PRICING STRATEGY</a> <a href="/tag/product-launch/">PRODUCT LAUNCH</a> <a href="/tag/product-market-fit/">PRODUCT-MARKET FIT</a> <a href="/tag/product-marketing/">PRODUCT MARKETING</a> <a href="/tag/product-positioning/">PRODUCT POSITIONING</a> <a href="/tag/sales-enablement/">SALES ENABLEMENT</a> </div> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/go-to-market-academy " target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/GoToMarketAcad1 " target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a href="https://www.facebook.com/GotomarketAcademy/ " target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/gotomarket_alliance/?locale=es_US" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@gtm_alliance" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://youtube.com/@go-to-marketalliance1743?si=ndCnA_HJxNEhjMOj" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> </div> <main id="site-main" class="site-main outer"> <div class="site-header-content"> <h1 class="section-title"> Members-only articles </h1> <h2 class="site-description"> Your subscription to GTM Blueprint gives you access to exclusive, in-depth articles written by seasoned go-to-market pros. Tap into an endless supply of expert-led, inspirational content. </h2> </div> <div class="feature-post-wrapper tag-list"> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/4-key-steps-to-breaking-departmental-silos-and-fuelling-growth/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/databricks-4-key-steps-to-breaking-departmental-silos-and-fuelling-growth.png" alt="4 key steps to breaking departmental silos and fuelling growth" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/4-key-steps-to-breaking-departmental-silos-and-fuelling-growth/"> <header class="post-card-header"> <span class="post-card-tags">Articles</span> <h2 class="post-card-title">4 key steps to breaking departmental silos and fuelling growth</h2> </header> <section class="post-card-excerpt"> <p>Discover how breaking silos between product, marketing, and sales teams drives measurable growth through alignment and collaboration....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Sonal Mane </div> <a href="/author/sonal/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/11/1654030984109.jpeg" alt="Sonal Mane" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/transform-your-go-to-market-strategy-with-ai-automation/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/boost-your-go-to-market-strategy-with-AI.png" alt="Expert tips to transform your go-to-market strategy with AI &amp; automation" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/transform-your-go-to-market-strategy-with-ai-automation/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">Expert tips to transform your go-to-market strategy with AI &amp; automation</h2> </header> <section class="post-card-excerpt"> <p>Discover how a VP of Marketing is harnessing the power of AI &amp; automation to drive efficiency and innovation in go-to-market strategies....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> John Hessinger </div> <a href="/author/john/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/11/1707321126480.jpeg" alt="John Hessinger" /> </a> </li> </ul> <span class="reading-time">9 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/scaling-your-go-to-market-strategy-for-every-organization-size/"> <img class="post-card-image" src="/content/images/size/w800/2024/10/scaling-your-gtm-strategy.png" alt="Scaling your go-to-market strategy: Expert tactics for every organization size" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/scaling-your-go-to-market-strategy-for-every-organization-size/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">Scaling your go-to-market strategy: Expert tactics for every organization size</h2> </header> <section class="post-card-excerpt"> <p>Learn how to adapt your go-to-market strategy for any company size. Expert insights on tailoring GTM tactics from startup to enterprise scale....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Silvia Kiely Frucci </div> <a href="/author/silvia/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/10/CBSr2iS6piwBy8VLJfKFJ5_square_large.jpg" alt="Silvia Kiely Frucci" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/innovation-to-impact-how-to-bring-products-to-market/"> <img class="post-card-image" src="/content/images/size/w800/2024/10/launch-emerging-products.png" alt="From innovation to impact: How to successfully bring emerging products to market" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/innovation-to-impact-how-to-bring-products-to-market/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">From innovation to impact: How to successfully bring emerging products to market</h2> </header> <section class="post-card-excerpt"> <p>Discover proven strategies to launch emerging products successfully. Unlock expert insights into how to turn innovation into a real product....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Haidee Griswold </div> <a href="/author/haidee/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/10/1517658538645.jpeg" alt="Haidee Griswold" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-revolutionize-sales-playbooks-for-todays-buyers/"> <img class="post-card-image" src="/content/images/size/w800/2024/09/revolutionize-sales-playbooks-CRO.png" alt="How to revolutionize sales playbooks for today&#x27;s buyers" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-revolutionize-sales-playbooks-for-todays-buyers/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">How to revolutionize sales playbooks for today&#x27;s buyers</h2> </header> <section class="post-card-excerpt"> <p>Revolutionize your sales strategy! Learn how baseball&#39;s Moneyball approach can transform your modern sales playbooks for data-driven success....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Mike Eckhoff </div> <a href="/author/mike-eckhoff/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/09/Screenshot-2024-09-26-at-18.14.51-1.png" alt="Mike Eckhoff" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/5-critical-mistakes-to-avoid-when-building-a-world-class-sales-enablement-function/"> <img class="post-card-image" src="/content/images/size/w800/2024/09/mistakes-to-avoid-building-a-sales-enablement-function.png" alt="5 critical mistakes to avoid when building a world-class sales enablement function" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/5-critical-mistakes-to-avoid-when-building-a-world-class-sales-enablement-function/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">5 critical mistakes to avoid when building a world-class sales enablement function</h2> </header> <section class="post-card-excerpt"> <p>Learn from Western Union&#39;s Former SVP, Rebecca Mann Kelly, the key mistakes to avoid when building a world-class sales enablement function...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Rebecca Mann Kelly </div> <a href="/author/rebecca-mann-kelly/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/09/1704305516295.jpeg" alt="Rebecca Mann Kelly" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/level-up-your-gtm-strategies-with-the-power-of-competitive-insights/"> <img class="post-card-image" src="/content/images/size/w800/2024/08/Level-up-your-GTM-strategies-with-competitive-insights.png" alt="Level up your GTM strategies with the power of competitive insights" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/level-up-your-gtm-strategies-with-the-power-of-competitive-insights/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">Level up your GTM strategies with the power of competitive insights</h2> </header> <section class="post-card-excerpt"> <p>Discover how to level up your GTM strategy through competitive insights with Daniel Kuperman, Atlassian&#39;s Head of Core Product Marketing &amp; GTM...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Daniel Kuperman </div> <a href="/author/daniel-kuperman/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/09/Daniel-Kuperman.jpeg" alt="Daniel Kuperman" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/master-positioning-messaging-storytelling-for-multi-product-success/"> <img class="post-card-image" src="/content/images/size/w800/2024/08/master-positioning--1-.png" alt="4 steps to master positioning, messaging, and storytelling for multi-product success" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/master-positioning-messaging-storytelling-for-multi-product-success/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">4 steps to master positioning, messaging, and storytelling for multi-product success</h2> </header> <section class="post-card-excerpt"> <p>Unlock impactful positioning, messaging, and storytelling with VP of Product Marketing and Sales Enablement, Kasey Stinson鈥檚 go-to-market insights....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Kasey Stinson </div> <a href="/author/kasey/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/1707175005399.jpeg" alt="Kasey Stinson" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/crafting-a-successful-b2b-saas-go-to-market-engine/"> <img class="post-card-image" src="/content/images/size/w800/2024/08/ARR-blueprint.png" alt="The $100 million ARR blueprint: Crafting a successful B2B SaaS go-to-market engine" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/crafting-a-successful-b2b-saas-go-to-market-engine/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">The $100 million ARR blueprint: Crafting a successful B2B SaaS go-to-market engine</h2> </header> <section class="post-card-excerpt"> <p>What does it take to build a $100 million ARR SaaS go-to-market engine? Robert Gimbel shares his insights on scaling, strategy, and execution...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Robert Gimbel </div> <a href="/author/robert/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/1700830621174.jpeg" alt="Robert Gimbel" /> </a> </li> </ul> <span class="reading-time">9 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/master-renewals-with-your-go-to-market-approach/"> <img class="post-card-image" src="/content/images/size/w800/2024/07/master-renewals.png" alt="From churn to earn: Master renewals with your Go-to-Market approach" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/master-renewals-with-your-go-to-market-approach/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">From churn to earn: Master renewals with your Go-to-Market approach</h2> </header> <section class="post-card-excerpt"> <p>VP of Customer Success, Vas Gambhir shares her top GTM tips on how to maximize your renewal potential and capture more value from each channel....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Vas Gambhir </div> <a href="/author/vas/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/07/1660333383506.jpeg" alt="Vas Gambhir" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/measure-and-improve-sales-confidence/"> <img class="post-card-image" src="/content/images/size/w800/2024/08/Sales-confidence_-6-steps-to-measure-and-improve-it.png" alt="Sales confidence: 6 steps to measure and improve it" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/measure-and-improve-sales-confidence/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">Sales confidence: 6 steps to measure and improve it</h2> </header> <section class="post-card-excerpt"> <p>Looking to measure and supercharge sales confidence? Aleksandra Mitroshkina, Senior PMM at Percona, has some insider tips for you. From crafting killer surveys to turning insights into action, this is your guide to boosting your team&#39;s confidence and closing game....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Aleksandra Mitroshkina </div> <a href="/author/aleksandra/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/07/Aleksandra-Mitroshkina.jpg" alt="Aleksandra Mitroshkina" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/mastering-gtm-3-tips-for-leveraging-consumer-and-market-insights/"> <img class="post-card-image" src="/content/images/size/w800/2024/06/meta-images--42---1-.png" alt="Mastering GTM: 3 tips for leveraging consumer and market insights" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/mastering-gtm-3-tips-for-leveraging-consumer-and-market-insights/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">Mastering GTM: 3 tips for leveraging consumer and market insights</h2> </header> <section class="post-card-excerpt"> <p>Dive into the essentials of go-to-market success with expert insights from Mirze Ray, GTM Manager at Microsoft. Learn about market trends, overcoming challenges, and leveraging customer research. Discover three proven tips to excel in your GTM strategy....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Mirze Rey </div> <a href="/author/mirze/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/06/Mirze-Rey.jpeg" alt="Mirze Rey" /> </a> </li> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/ideal-customers-ideal-messaging-getting-started-with-icps/"> <img class="post-card-image" src="/content/images/size/w800/2024/06/meta-images--39---1-.png" alt="Ideal customers, ideal messaging: Getting started with ICPs" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/ideal-customers-ideal-messaging-getting-started-with-icps/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">Ideal customers, ideal messaging: Getting started with ICPs</h2> </header> <section class="post-card-excerpt"> <p>Struggling with misaligned teams and ineffective messaging? It might be time to build a better ideal customer profile (ICP). Learn from Sandeep John&#39;s experience at DataTracks, FreshWorks, and Prismforce to build, align, and leverage ICPs for maximum impact....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Sandeep John </div> <a href="/author/sandeep/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/06/Sandeep-John.jpeg" alt="Sandeep John" /> </a> </li> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/going-to-market-with-your-community/"> <img class="post-card-image" src="/content/images/size/w800/2024/05/meta-images--36-.png" alt="Going to market with your community" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/going-to-market-with-your-community/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">Going to market with your community</h2> </header> <section class="post-card-excerpt"> <p>Glide&#39;s Andrew Claremont explores the transformative power of online communities. Understand their importance and learn actionable steps to incorporate community engagement into your go-to-market strategy....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Andrew Claremont </div> <a href="/author/andrew-claremont/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/05/Andy-C.jpeg" alt="Andrew Claremont" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/5-ways-to-craft-customer-stories-that-sell/"> <img class="post-card-image" src="/content/images/size/w800/2024/04/meta-images--27-.png" alt="Ditch feature selling: 5 ways to craft customer stories that sell" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/5-ways-to-craft-customer-stories-that-sell/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">Ditch feature selling: 5 ways to craft customer stories that sell</h2> </header> <section class="post-card-excerpt"> <p>Ditch feature-heavy sales pitches that fall flat. Learn the 5-step TRUST framework to craft compelling customer stories that accelerate sales....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Ravi Rajani </div> <a href="/author/ravi/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/04/Ravi-R.jpeg" alt="Ravi Rajani" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> </div> </div> <div class="sidebar-nav"> <div class="section-wrapper"> <div class="section-title"> Subscribe for free </div> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com"/> <br> <button type="submit">Join</button> </form> </section> </div> <div class="section-wrapper section-events-list-wrapper"> <div class="section-title"> Event List </div> <div class="section-events-list"></div> </div> <script> var getEventListContainer = document.querySelector('.section-events-list'); if (getEventListContainer && typeof eventsList !== 'undefined' && eventsList) { for (var i = 0; i < eventsList.length; i++) { if (eventsList[i] && eventsList[i].title && eventsList[i].date && eventsList[i].location && eventsList[i].url) { var eventListItemWrapper = document.createElement('a'); eventListItemWrapper.classList.add('section-events-item'); eventListItemWrapper.setAttribute('href', eventsList[i].url); eventListItemWrapper.setAttribute('target', '_blank'); var eventListItemTitle = document.createElement('div'); eventListItemTitle.classList.add('section-events-title'); eventListItemTitle.innerHTML = eventsList[i].title; eventListItemWrapper.appendChild(eventListItemTitle); var eventListItemDate = document.createElement('div'); eventListItemDate.classList.add('section-events-date'); eventListItemDate.innerHTML = eventsList[i].date; eventListItemWrapper.appendChild(eventListItemDate); var eventListItemLocation = document.createElement('div'); eventListItemLocation.classList.add('section-events-location'); eventListItemLocation.innerHTML = eventsList[i].location; eventListItemWrapper.appendChild(eventListItemLocation); getEventListContainer.appendChild(eventListItemWrapper); } } } else { document.querySelector('.section-events-list-wrapper').style.display = 'none'; } </script> <!-- <div class="section-wrapper"> <div class="section-title"> Become an author </div> <section class="subscribe-form"> <p>If you'd like to post content please request access</p> <form action="https://www.getdrip.com/forms/24507411/submissions" method="post" data-drip-embedded-form="24507411" class="form-group"> <div> <input class="subscribe-email" type="email" id="drip-email" name="fields[email]" value="" placeholder="youremail@example.com" /> </div> <div style="display: none;" aria-hidden="true"> <label for="website">Website</label><br /> <input type="text" id="website" name="website" tabindex="-1" autocomplete="false" value="" /> </div> <div> <button type="submit" value="Sign Up" data-drip-attribute="sign-up-button">Request Access</button> </div> </form> </section> </div> --> </div> </main> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.gotomarketalliance.com/assets/img/sales/GTM%20FULL%20LOGO%20WHITE.svg?v=ad255531c3" /> </a> </div> <div class="site-footer-content-title"> Our mission is to help organizations and leaders drive company-wide alignment and unity around go-to-market strategy. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/go-to-market-academy " target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/GoToMarketAcad1" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a href="https://www.facebook.com/GotomarketAcademy/" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/gotomarket_alliance/?locale=es_US" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@gtm_alliance" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://youtube.com/@go-to-marketalliance1743?si=ndCnA_HJxNEhjMOj" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ABOUT </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="/create-and-contribute/">Contribute</a></li> <li class="nav-tag" role="menuitem"><a href="/partner-with-us/">Media Guide</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/about-us/">Mission</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/contact-us/">Contact</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/go-to-market-academy-privacy-policy">Privacy Policy</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/terms-and-conditions">Terms of Service</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> RESOURCES </div> <ul role="menu"> <li class="nav-tag" role="menuitem"><a href="/articles">Articles</a></li> <li class="nav-tag" role="menuitem"><a href="/sign-up-to-our-newsletter/">Newsletter</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ACADEMY </div> <ul role="menu"> <li class="nav-advisory-board" role="menuitem"><a href="https://learn.gotomarketacademy.com/">All courses</a></li> </ul> </div> <div class="site-footer-categories"> <div class="site-footer-categories-title"> Learn </div> <a href="/tag/competitive-intelligence/">COMPETITIVE INTELLIGENCE</a> <a href="/tag/customer-success/">CUSTOMER SUCCESS</a> <a href="/tag/go-to-market-strategy/">GO-TO-MARKET STRATEGY</a> <a href="/tag/pricing-strategy/">PRICING STRATEGY</a> <a href="/tag/product-launch/">PRODUCT LAUNCH</a> <a href="/tag/product-market-fit/">PRODUCT-MARKET FIT</a> <a href="/tag/product-marketing/">PRODUCT MARKETING</a> <a href="/tag/product-positioning/">PRODUCT POSITIONING</a> <a href="/tag/sales-enablement/">SALES ENABLEMENT</a> </div> </div> </div> </div> <!-- --> <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script> <!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MJKFBZ8" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <script> var beamer_config = { product_id : 'ejbmsIIe47160', //DO NOT CHANGE: This is your product code on Beamer selector : '.nav-whats-new' }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" defer="defer"></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/jquery.js?v=ad255531c3" ></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/jquery.fitvids.js?v=ad255531c3" ></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/ghost-lunr.js?v=ad255531c3" defer></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/search.js?v=ad255531c3" defer></script> <script src="https://www.gotomarketalliance.com/assets/built/infinitescroll.js?v=ad255531c3" defer></script> <script> window.intercomSettings = { app_id: "ihx5j8jg" }; </script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> </body> </html>

Pages: 1 2 3 4 5 6 7 8 9 10