CINXE.COM
Competitive intelligence
<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://sync.outbrain.com"> <link rel="dns-prefetch" href="https://ups.analytics.yahoo.com"> <link rel="dns-prefetch" href="https://ib.adnxs.com"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="dns-prefetch" href="https://cdn.logrocket.io"> <link rel="preload" as="style" rel="stylesheet" type="text/css" href="https://www.gotomarketalliance.com/assets/built/screen.css?v=4741dd4c2c" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>Competitive intelligence</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <link rel="stylesheet" type="text/css" href="https://www.gotomarketalliance.com/assets/built/screen.css?v=4741dd4c2c" /> <script src="https://cdn.lr-ingest.io/LogRocket.min.js" crossorigin="anonymous"></script> <script> window.LogRocket && window.LogRocket.init('acara/sequel-main'); window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.isTOCenabled; </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signin') { window.location = '/account'; } if (window.location && window.location.search && window.location.search.includes('stripe=success')) { window.location = '/activate'; } </script> <meta name="description" content="Make waves in the market with an agile competitive intelligence strategy. Collate and analyse competitor data and establish yourself as a market leader."> <link rel="icon" href="https://www.gotomarketalliance.com/content/images/size/w256h256/2024/07/android-chrome-192x192.png" type="image/png"> <link rel="canonical" href="https://www.gotomarketalliance.com/tag/competitive-intelligence/"> <meta name="referrer" content="no-referrer-when-downgrade"> <link rel="next" href="https://www.gotomarketalliance.com/tag/competitive-intelligence/page/2/"> <meta property="og:site_name" content="GTM Alliance"> <meta property="og:type" content="website"> <meta property="og:title" content="Competitive intelligence"> <meta property="og:description" content="Make waves in the market with an agile competitive intelligence strategy. Collate and analyse competitor data and establish yourself as a market leader."> <meta property="og:url" content="https://www.gotomarketalliance.com/tag/competitive-intelligence/"> <meta property="og:image" content="https://www.gotomarketalliance.com/content/images/2022/04/GTM-Tag-Meta-CI.png"> <meta property="article:publisher" content="https://www.facebook.com/GotomarketAlliance"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Competitive intelligence"> <meta name="twitter:description" content="Make waves in the market with an agile competitive intelligence strategy. Collate and analyse competitor data and establish yourself as a market leader."> <meta name="twitter:url" content="https://www.gotomarketalliance.com/tag/competitive-intelligence/"> <meta name="twitter:image" content="https://www.gotomarketalliance.com/content/images/2022/04/GTM-Tag-Meta-CI.png"> <meta name="twitter:site" content="@GTMAlliance"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Series", "publisher": { "@type": "Organization", "name": "GTM Alliance", "url": "https://www.gotomarketalliance.com/", "logo": { "@type": "ImageObject", "url": "https://www.gotomarketalliance.com/content/images/2024/07/GTM-FULL-LOGO-SECONDARY--ON-WHITE-.png" } }, "url": "https://www.gotomarketalliance.com/tag/competitive-intelligence/", "image": { "@type": "ImageObject", "url": "https://www.gotomarketalliance.com/content/images/2022/04/GTM-Tag-Meta-CI.png", "width": 1200, "height": 630 }, "name": "Competitive intelligence", "mainEntityOfPage": "https://www.gotomarketalliance.com/tag/competitive-intelligence/", "description": "Make waves in the market with an agile competitive intelligence strategy. Collate and analyse competitor data and establish yourself as a market leader." } </script> <meta name="generator" content="Ghost 5.101"> <link rel="alternate" type="application/rss+xml" title="GTM Alliance" href="https://www.gotomarketalliance.com/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.46/umd/portal.min.js" data-i18n="true" data-ghost="https://www.gotomarketalliance.com/" data-key="9548099499c20f0f7a6db1e74f" data-api="https://gtm-academy.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style><script async src="https://js.stripe.com/v3/"></script> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="9548099499c20f0f7a6db1e74f" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://gtm-academy.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://www.gotomarketalliance.com/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=4741dd4c2c"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=4741dd4c2c"> <script defer src="/public/comment-counts.min.js?v=4741dd4c2c" data-ghost-comments-counts-api="https://www.gotomarketalliance.com/members/api/comments/counts/"></script> <script defer src="/public/member-attribution.min.js?v=4741dd4c2c"></script><style>:root {--ghost-accent-color: #ffbe2c;}</style> <!-- Iubenda Cookie Snippet--> <script type="text/javascript"> var _iub = _iub || []; _iub.csConfiguration = {"askConsentAtCookiePolicyUpdate":true,"cookiePolicyInOtherWindow":true,"countryDetection":true,"enableFadp":true,"enableLgpd":true,"enableTcf":true,"floatingPreferencesButtonDisplay":"anchored-center-left","floatingPreferencesButtonZIndex":10,"gdprAppliesGlobally":false,"googleAdditionalConsentMode":true,"lang":"en","lgpdAppliesGlobally":false,"perPurposeConsent":true,"siteId":1712381,"tcfPurposes":{"2":"li_only","7":"li_only","8":"li_only","9":"li_only","10":"li_only","11":"li_only"},"cookiePolicyId":24731467,"i18n":{"en":{"banner":{"title":"The Alliance privacy & cookie controls","dynamic":{"body":"We use cookies to give you the best experience on our website. By continuing to browse, you agree to our cookie policy"}}}}, "banner":{ "acceptButtonColor":"#367AFF","acceptButtonDisplay":true,"backgroundColor":"#09100F","brandBackgroundColor":"#09100F","closeButtonRejects":true,"customizeButtonCaptionColor":"#F9F8F5","customizeButtonColor":"#292626","customizeButtonDisplay":true,"explicitWithdrawal":true,"fontSizeBody":"10px","fontSizeCloseButton":"24px","listPurposes":true,"logo":"https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/alliance-website/ALLIANCE%20FULL%20-%20Secondary_small.svg","linksColor":"#F9F8F5","ownerName":"The Alliance","position":"float-bottom-center","prependOnBody":true,"rejectButtonCaptionColor":"#F9F8F5","rejectButtonColor":"#292626","rejectButtonDisplay":true,"showPurposesToggles":true,"showTotalNumberOfProviders":true,"textColor":"#F9F8F5","acceptButtonCaption":"Accept all","rejectButtonCaption":"Reject" }}; </script> <script type="text/javascript" src="https://cs.iubenda.com/autoblocking/1712381.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/stub-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/safe-tcf-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/iubenda_cs.js" charset="UTF-8" async></script> <!-- Iubenda Cookie Snippet--> <!-- Start of HubSpot Embed Code --> <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/139496063.js"></script> <!-- End of HubSpot Embed Code --> <script> window.blueprintStripeIdList = [ 'price_1N9VbGAKfVykkEecD62OZqS4', 'price_1LLSHPAKfVykkEecgnPvf1we', 'price_1Ot7pcAKfVykkEecowCx02Td', 'price_1N9VaKAKfVykkEecTUWRZgbU', 'price_1Ot7wyAKfVykkEec6WBFhJVJ' ]; </script> <!-- Google Tag Manager --> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MJKFBZ8');</script> <!-- End Google Tag Manager --> <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("1W6Z57HWP0OX");}();</script> <!-- Mutiny Script --> <script> (function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d});setTimeout(d,500)})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})(); </script> <script data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/dc82cf9a1e4605e6.js"></script> <!-- End Mutiny Script --> <meta name="ahrefs-site-verification" content="66aece103bca959c12c16cf5b323db9dc7fa8ca10c21b52e1a86ed9e7c5153ff"> <script id='pixel-script-poptin' src='https://cdn.popt.in/pixel.js?id=5216131db94ff' async='true'></script> <!-- Start of Async ProveSource Code --><script>!function(o,i){window.provesrc&&window.console&&console.error&&console.error("ProveSource is included twice in this page."),provesrc=window.provesrc={dq:[],display:function(){this.dq.push(arguments)}},o._provesrcAsyncInit=function(){provesrc.init({apiKey:"eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJhY2NvdW50SWQiOiI1ZWEyZTczNTRjNDQ0ZDQ1NzU0OWRhYWUiLCJpYXQiOjE1ODc3MzQzMjZ9.3BTkc-xMOUGxjeDJV_LuZh_FJ956iGxKa9mZGF4TRMA",v:"0.0.4"})};var r=i.createElement("script");r.type="text/javascript",r.async=!0,r["ch"+"ar"+"set"]="UTF-8",r.src="https://cdn.provesrc.com/provesrc.js";var e=i.getElementsByTagName("script")[0];e.parentNode.insertBefore(r,e)}(window,document);</script><!-- End of Async ProveSource Code --> <script> window.topNav = [ { name: 'Membership', itemList: [ { name: 'Membership plans', url: '#', desc: 'Pick your path', itemList: [ { name: 'Blueprint membership', url: '/go-to-market-blueprint/' }, { name: 'Team membership', url: '/signup/' } ] }, { name: 'Take a peek inside', url: '#', desc: 'See what the fuss is about', itemList: [ { name: 'Freemium membership', url: '/insider-membership-plan/' }, ] }, ] }, { name: 'Courses', url: 'https://learn.gotomarketalliance.com/trainings' }, { name: 'Events', itemList: [ { name: '#GTM24 Summits', desc: '#GTM24 events', url: 'https://events.gotomarketalliance.com/', itemList: [ { name: 'GTMNow | LinkedIn Live', desc: 'Monthly', url: 'https://www.gotomarketalliance.com/gtmnow/' } ] }, { name: 'GTM Meetups', desc: 'GTM Alliance Meetups', url: '#', itemList: [ ] }, { name: 'GTM Dinners', desc: 'Invitation only dinner series', url: '#', itemList: [ { name: 'Go-to-Dinner | Invites', desc: 'Get your exclusive invite now', url: '/exclusive-gtm-dinners/' }, { name: 'Go-to-Dinner | San Diego', desc: 'Coming soon', url: '#' } ] }, { name: 'Quick links', desc: 'Plan ahead or catch up', url: '#', itemList: [ { name: 'Request to present', url: 'https://events.gotomarketalliance.com/' }, { name: 'Catch up OnDemand', url: '/gtm-ondemand/' }, { name: 'All events', url: 'https://live.gotomarketalliance.com/' } ] }, ] }, { name: 'Resources', itemList: [ { name: 'Content hub', desc: 'GTM insights', url: '/signup', itemList: [ { name: 'Articles', url: '/articles/' }, { name: 'Podcast', url: 'https://alliance.ghost.io/podcasts/?filter=podcast-filter-community-gtma' }, { name: 'Reports', url: '/all-go-to-market-alliance-reports/' }, { name: 'Playbooks', url: '/all-go-to-market-alliance-ebooks/' }, { name: 'Guides', url: '/tag/guides/' }, { name: 'GTM Framework', url: '/the-go-to-market-framework/' }, { name: 'GTM IQ', url: '/go-to-market-iq/' }, { name: 'AMAs', desc: 'Coming soon', url: '#' }, { name: 'Create & contribute', url: '/create-and-contribute/' } ] }, { name: 'Podcasts', desc: 'Tune in to all things GTM', url: '#', itemList: [ { name: 'Go-to-Market Radio', url: 'https://alliance.ghost.io/podcast/gtma-go-to-market-radio/' }, { name: 'GTM-FM', url: 'https://alliance.ghost.io/podcast/gtma-gtm-fm/' } ] }, { name: 'Research & reports', desc: 'Industry insights from us', url: '#', itemList: [ { name: 'State of Go-to-Market report 2024', url: '/the-state-of-go-to-market-report/', desc: 'New!' }, { name: 'The Partner-Led Growth Playbook', url: '/the-partner-led-growth-playbook/' }, { name: 'The Tools of Choice Report', url: '/the-go-to-market-tools-of-choice/' }, { name: 'The AI for Go-to-Market Playbook', url: '/the-ai-for-go-to-market-playbook/' }, { name: 'Go-to-Market Playbook', url: '/the-cross-functional-go-to-market-playbook/' }, { name: 'Go-to-Market Motions Playbook', url: '/the-go-to-market-motions-playbook/' }, { name: 'Product launch cheatsheet', desc: 'Coming soon', url: '#' } ] }, { name: 'Newsletters', desc: 'Get your monthly fix', url: '/', itemList: [ { name: 'GTM newsletter', desc: 'Signup to the monthly email', url: '/sign-up-to-our-newsletter/' } ] }, ] }, { name: 'Community', itemList: [ { name: 'Network', desc: 'How to reach us', url: '#', itemList: [ { name: 'GTM Alliance Slack Community', desc: 'Network with your GTM peers', url: '/join-the-gtm-slack-community/' }, { name: 'Strategy Alliance Slack Community', desc: 'Network with your strategy peers', url: 'https://www.gotomarketalliance.com/join-the-strategy-alliance-slack-community/' }, { name: 'GTM Ambassadors', desc: 'Become one today', url: 'https://www.gotomarketalliance.com/go-to-market-alliance-ambassador/' }, { name: 'Meetups', desc: 'GTM Alliance Meetups', url: '/gtm-alliance-meetups/' }, { name: 'GTM Alliance ambassadors', desc: 'Meet our ambassadors', url: 'https://www.gotomarketalliance.com/meet-our-ambassadors/' } ] }, { name: 'Learn', url: '#', desc: 'Level up your career', itemList: [ { name: 'Ones to Watch in Go-to-Market 2025', desc: 'Nominate your favorite GTM thought leaders for recognition.', url: '/ones-to-watch/' }, { name: 'GTM Alliance Awards 2024 | Finalists', url: 'https://www.gotomarketalliance.com/go-to-market-awards-2024-your-finalists-2/' }, { name: 'GTM Alliance Awards 2023 | Winners', desc: '2023 Award winners', url: '/gtm-awards-2023-your-winners/' }, { name: 'GTM Alliance LinkedIn', desc: 'Join your GTM peers on LinkedIn', url: 'https://www.linkedin.com/company/78987159/admin/' }, { name: 'GTM Alliance Customer Advisory Board', url: '/gtm-alliance-customer-advisory-board/' } ] }, ] }, { name: 'About', itemList: [ { name: 'The basics', desc: 'Our journey & how to reach us', url: '#', itemList: [ { name: 'Mission', url: '/about-us/' }, { name: 'The team', url: '/meet-the-team/' }, { name: 'Contact', url: '/contact-us/' } ] }, { name: 'Get involved', desc: 'Get your name published', url: '/', itemList: [ { name: 'Create & contribute', url: '/create-and-contribute/' }, { name: 'Partner with us', url: '/partner-with-us/' }, ] }, ] }, { name: "What's new?", url: '#', class: 'nav-whats-new' } ]; </script> <script> if (window.location.pathname === '/articles/') { document.title = 'GTM articles | GTM Academy'; } </script> <script> const eventsCalendar = [ { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Strategies to gain and sustain leadership buy-in', date: 'August 21', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: ROI unlocked: Demonstrating value and accelerating revenue', date: 'September 11 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Elevating RevOps to drive organizational change', date: 'October 9 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Building a data-driven GTM strategy', date: 'November 20 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Powering the customer journey with RevOps excellence', date: 'December 9 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/GTMA_events_calendar/Using%20data%20to%20manage%20sales.png', name: 'Using data to manage sales', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Create dashboards & processes that deliver the right information for you and your sales reps.', buttonText: 'Become a member', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/GTMA_events_calendar/Sales%20tactics%20-%20conversations.png', name: 'Sales tactics: conversations', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Tap into tried and tested strategies you can implement in the all-important initial sales calls.', buttonText: 'Become a member', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/GTMA_events_calendar/Sales%20metrics.png', name: 'Sales metrics', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Discover the right sales metrics for your org and how to successfully track them.', buttonText: 'Become a member', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Events-Calendar/GTMA/GTMLA%2024.png', name: '#GTM24 Los Angeles', date: 'April 24-25 2025', location: 'North America', type: 'Summits', description: 'Master the Go-to-Market challenge; accelerate your success with insights and best practices from industry leaders.', buttonText: 'Sign up here', url: 'https://events.gotomarketalliance.com/location/losangeles', }, // Add more as needed ]; </script> <script>(function(w,r){w._rwq=r;w[r]=w[r]||function(){(w[r].q=w[r].q||[]).push(arguments)}})(window,'rewardful');</script> <script async src='https://r.wdfl.co/rw.js' data-rewardful='737c05'></script> <script src="https://tag.clearbitscripts.com/v1/pk_bebaa9db4ca35af82ab4d629c9fade2b/tags.js" referrerpolicy="strict-origin-when-cross-origin"></script> </head> <body class="home-template tag-template tag-competitive-intelligence"> <div class="site-wrapper"> <div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/07/GTM-FULL-LOGO-SECONDARY--ON-WHITE-.png" alt="GTM Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <a class="button primary small button-green" href="/signup">Membership</a> </div> <div class="nav-icons" data-ghost-search> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"/></svg> </div> <!-- <div class="nav-icons nav-mobile"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div> --> <div class="modular-navigation"></div> <div class="nav-icons nav-mobile-modular"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div> <!-- <ul class="nav"> <li class="nav-about"><a href="https://www.gotomarketalliance.com/About/">About</a></li> <li class="nav-academy"><a href="https://www.gotomarketalliance.com/academy/">Academy</a></li> <li class="nav-resources"><a href="https://www.gotomarketalliance.com/resources/">Resources</a></li> <li class="nav-events"><a href="https://www.gotomarketalliance.com/events/">Events</a></li> <li class="nav-contact"><a href="https://www.gotomarketalliance.com/contact/">Contact</a></li> </ul> --> </div> </nav> <script> if (window.topNav) { document.addEventListener('mouseover', (evt) => { let targetElement = evt.target; do { if (targetElement instanceof Element && targetElement.closest('.site-nav-left') || targetElement instanceof Element && targetElement.closest('.modular-navigation') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation-main') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation')) { return; } targetElement = targetElement.parentNode; } while (targetElement); const thisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (!document.querySelector('.modular-navigation-item-wrapper-active')) return; for (let i = 0; i < thisElementChildrenWrapper.length; i++) { thisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 10); } const thisElementChildrenWrapperThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); const selectAllThisElementChildrenWrapperSubThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper-active'); for (let i = 0; i < thisElementChildrenWrapperThird.length; i++) { thisElementChildrenWrapperThird[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapperThird[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSubThird.length; c++) { selectAllThisElementChildrenWrapperSubThird[c].classList.remove('modular-navigation-item-sub-third-wrapper-active'); selectAllThisElementChildrenWrapperSubThird[c].style.display = 'none'; } }, 10); } }); const getModularNavigation = document.querySelector('.modular-navigation'); function modularNavHandleOnClik(event) { const thisElement = event.target; const thisElementParent = thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-wrapper-active'); }, 1); }, 10); } function modularNavHandleOnClikSub(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-wrapper-active'); }, 1); }, 10); } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClikSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } for (let i = 0; i < topNav.length; i++) { const thisModNav = topNav[i]; const thisModNavWrapper= document.createElement('div'); thisModNavWrapper.classList.add('modular-navigation-wrapper'); if (thisModNav.itemList) { const thisModNavMain = document.createElement('div'); thisModNavMain.classList.add('modular-navigation-main'); thisModNavMain.classList.add('modular-navigation-main-width-list'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClik); const thisModItemWrapper = document.createElement('div'); thisModItemWrapper.classList.add('modular-navigation-item-wrapper'); for (var b = 0; b < thisModNav.itemList.length; b++) { const thisModItem = thisModNav.itemList[b]; if (thisModItem.itemList) { } if (!thisModItem.url && !thisModItem.itemList) continue; const thisModNavItem = thisModItem.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItem.classList.add('modular-navigation-item'); thisModNavItem.classList.add('modular-navigation-item-list-wrapper'); if (thisModItem.class) thisModNavItem.classList.add(thisModItem.class); if (thisModItem.url) thisModNavItem.setAttribute('href', thisModItem.url); if (thisModItem.target) thisModNavItem.setAttribute('target', thisModItem.target); const thisModNavHtext = document.createElement('h5'); thisModNavHtext.textContent = thisModItem.name ? thisModItem.name : ''; thisModNavItem.appendChild(thisModNavHtext); if (thisModItem.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItem.desc; thisModNavItem.appendChild(thisModNavPtext); } if (thisModItem.itemList) { const thisModNavItemSubWrapper = document.createElement('div'); thisModNavItemSubWrapper.classList.add('modular-navigation-item-sub-wrapper'); for (let d = 0; d < thisModItem.itemList.length; d++) { const thisModItemSub = thisModItem.itemList[d]; const thisModNavItemSub = thisModItemSub.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItemSub.classList.add('modular-navigation-item-third'); thisModNavItemSub.classList.add('modular-navigation-item'); if (thisModItemSub.class) thisModNavItemSub.classList.add(thisModItemSub.class); if (thisModItemSub.url) thisModNavItemSub.setAttribute('href', thisModItemSub.url); if (thisModItemSub.target) thisModNavItemSub.setAttribute('target', thisModItemSub.target); const thisModNavHtext = document.createElement('h6'); thisModNavHtext.textContent = thisModItemSub.name ? thisModItemSub.name : ''; thisModNavItemSub.appendChild(thisModNavHtext); if (thisModItemSub.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItemSub.desc; thisModNavItemSub.appendChild(thisModNavPtext); } thisModNavItemSubWrapper.appendChild(thisModNavItemSub); } thisModNavItem.appendChild(thisModNavItemSubWrapper); } thisModItemWrapper.appendChild(thisModNavItem); } thisModNavWrapper.appendChild(thisModItemWrapper); } else { const thisModNavMain = document.createElement('a'); thisModNavMain.classList.add('modular-navigation-main'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.setAttribute('href', thisModNav.url); if (thisModNav.target) thisModNavMain.setAttribute('target', thisModNav.target); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); } getModularNavigation.appendChild(thisModNavWrapper); } const getModularNavMobile = document.querySelector('.nav-mobile-modular'); const thisModNavClose = document.createElement('div'); thisModNavClose.classList.add('modular-navigation-close'); thisModNavClose.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg>'; getModularNavigation.appendChild(thisModNavClose); thisModNavClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); } if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="search-results"> <div class="search-results-close"> x close </div> <div id="search-field-wrapper"> <form> <input id="search-field" class="st-default-search-input" placeholder="Start typing..."/> </form> </div> <div id="results" class="st-search-container">Nothing to display...</div> <div class="search-tags"> <div class="search-tags-view">or view by:</div> <a href="/tag/competitive-intelligence/">COMPETITIVE INTELLIGENCE</a> <a href="/tag/customer-success/">CUSTOMER SUCCESS</a> <a href="/tag/go-to-market-strategy/">GO-TO-MARKET STRATEGY</a> <a href="/tag/pricing-strategy/">PRICING STRATEGY</a> <a href="/tag/product-launch/">PRODUCT LAUNCH</a> <a href="/tag/product-market-fit/">PRODUCT-MARKET FIT</a> <a href="/tag/product-marketing/">PRODUCT MARKETING</a> <a href="/tag/product-positioning/">PRODUCT POSITIONING</a> <a href="/tag/sales-enablement/">SALES ENABLEMENT</a> </div> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/go-to-market-academy " target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/GoToMarketAcad1 " target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a href="https://www.facebook.com/GotomarketAcademy/ " target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/gotomarket_alliance/?locale=es_US" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@gtm_alliance" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://youtube.com/@go-to-marketalliance1743?si=ndCnA_HJxNEhjMOj" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> </div> <main id="site-main" class="site-main outer"> <div class="site-header-content"> <h1 class="section-title"> Competitive intelligence </h1> <h2 class="site-description"> Make waves in the market with an agile competitive intelligence strategy. Collate and analyse competitor data and establish yourself as a market leader. </h2> </div> <div class="feature-post-wrapper tag-list"> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/level-up-your-gtm-strategies-with-the-power-of-competitive-insights/"> <img class="post-card-image" src="/content/images/size/w800/2024/08/Level-up-your-GTM-strategies-with-competitive-insights.png" alt="Level up your GTM strategies with the power of competitive insights" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/level-up-your-gtm-strategies-with-the-power-of-competitive-insights/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">Level up your GTM strategies with the power of competitive insights</h2> </header> <section class="post-card-excerpt"> <p>Discover how to level up your GTM strategy through competitive insights with Daniel Kuperman, Atlassian's Head of Core Product Marketing & GTM...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Daniel Kuperman </div> <a href="/author/daniel-kuperman/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/09/Daniel-Kuperman.jpeg" alt="Daniel Kuperman" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/focus-on-getting-your-competitive-positioning-right/"> <img class="post-card-image" src="/content/images/size/w800/2024/08/PM-s-guide-to-getting-your-competitive-positioning-right.png" alt="Stop obsessing over features and competitors. Focus on getting your competitive positioning right." /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/focus-on-getting-your-competitive-positioning-right/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">Stop obsessing over features and competitors. Focus on getting your competitive positioning right.</h2> </header> <section class="post-card-excerpt"> <p>Dive into the key challenges in competitive positioning and learn how to overcome them, getting your positioning right....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Talya Heller </div> <a href="/author/talya/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/1709087667530.jpeg" alt="Talya Heller" /> </a> </li> </ul> <span class="reading-time">9 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/7-ways-competitive-analysis-can-help-you-start-a-business/"> <img class="post-card-image" src="/content/images/size/w800/2024/06/Screenshot-2024-06-19-at-13.24.50.png" alt="7 ways competitive analysis can help you start a business" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/7-ways-competitive-analysis-can-help-you-start-a-business/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">7 ways competitive analysis can help you start a business</h2> </header> <section class="post-card-excerpt"> <p>Starting a business involves numerous challenges, and understanding the competitive landscape is crucial for success. Competitive analysis provides valuable insights into market dynamics, customer preferences, and strategic opportunities....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Sharon Knowles </div> <a href="/author/sharon/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/06/1688979939894.jpeg" alt="Sharon Knowles" /> </a> </li> </ul> <span class="reading-time">4 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-competitive-intelligence-can-improve-your-go-to-market-strategy/"> <img class="post-card-image" src="/content/images/size/w800/2023/04/competitiveintelligencegtm.jpg" alt="How competitive intelligence can improve your Go-to-Market strategy" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-competitive-intelligence-can-improve-your-go-to-market-strategy/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">How competitive intelligence can improve your Go-to-Market strategy</h2> </header> <section class="post-card-excerpt"> <p>Competitive intelligence allows you to think strategically about where your competitors are outperforming you. If you use that knowledge in your Go-to-Market strategy, you can improve the success of your launches, win more deals and retain more customers....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Kate Onley-Gregson </div> <a href="/author/kate/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/05/IMG_4732-2-copy.JPG" alt="Kate Onley-Gregson" /> </a> </li> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-best-competitive-strategy-for-each-stage-in-the-business-lifecycle/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-03-at-13.01.31.png" alt="The best competitive strategy for each stage in the business lifecycle" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-best-competitive-strategy-for-each-stage-in-the-business-lifecycle/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">The best competitive strategy for each stage in the business lifecycle</h2> </header> <section class="post-card-excerpt"> <p>If you’re looking for the right competitive strategy for where your business is at, you’re probably in either the startup, growth, or maturity phase. This article takes a look at which types of competitive strategies you should adopt at each stage of the cycle....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">12 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-use-a-competitive-gap-analysis-to-blast-past-your-competitors/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-18-at-10.56.11.png" alt="How to use a competitive gap analysis to blast past your competitors" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-use-a-competitive-gap-analysis-to-blast-past-your-competitors/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">How to use a competitive gap analysis to blast past your competitors</h2> </header> <section class="post-card-excerpt"> <p>A competitive gap analysis compares the results you’re actually getting with the results you expected to get, taking into account the overall competitive landscape....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-perform-a-competitive-landscape-analysis-in-5-easy-steps/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-18-at-12.24.45.png" alt="How to perform a competitive landscape analysis in 5 easy steps" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-perform-a-competitive-landscape-analysis-in-5-easy-steps/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">How to perform a competitive landscape analysis in 5 easy steps</h2> </header> <section class="post-card-excerpt"> <p>A competitive landscape analysis analyzes your entire competitive environment to give you a comprehensive overview of your industry....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-conduct-a-killer-market-opportunity-analysis/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-18-at-10.06.43.png" alt="How to conduct a killer market opportunity analysis" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-conduct-a-killer-market-opportunity-analysis/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">How to conduct a killer market opportunity analysis</h2> </header> <section class="post-card-excerpt"> <p>Routinely conduct a market opportunity analysis. This can be one of those tricky tasks you perform just often enough to need some direction on, but not so often enough to feel compelled to establish a process for....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/competitive-positioning-and-what-its-and-why-its-important/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-24-at-18.35.56.png" alt="Competitive positioning and what it's and why it's important" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/competitive-positioning-and-what-its-and-why-its-important/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">Competitive positioning and what it's and why it's important</h2> </header> <section class="post-card-excerpt"> <p>Competitive positioning is the most effective type of positioning strategy in marketing. That’s because it takes the competitive environment, and the spaces your product is best placed to compete for within it, into full account....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">10 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/win-against-competitors-by-knowing-your-customers/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-24-at-12.44.09.png" alt="Win against competitors by knowing your customers" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/win-against-competitors-by-knowing-your-customers/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">Win against competitors by knowing your customers</h2> </header> <section class="post-card-excerpt"> <p>Ten steps you can use to keep ahead of your competition and bolster your competitive intelligence to strengthen your product marketing strategy....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Aicha Zaa </div> <a href="/author/aicha/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/07/Aicha-Zaa.jpeg" alt="Aicha Zaa" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/a-beginners-guide-to-the-positioning-matrix/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-19-at-17.13.54.png" alt="A beginner’s guide to the positioning matrix" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/a-beginners-guide-to-the-positioning-matrix/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">A beginner’s guide to the positioning matrix</h2> </header> <section class="post-card-excerpt"> <p>What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/competitive-pricing-intelligence-can-boost-your-bottom-line-heres-how/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-21-at-18.19.24.png" alt="Here’s how competitive pricing intelligence can boost your bottom line" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/competitive-pricing-intelligence-can-boost-your-bottom-line-heres-how/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">Here’s how competitive pricing intelligence can boost your bottom line</h2> </header> <section class="post-card-excerpt"> <p>A solid competitive pricing strategy positions you to capture as much market share as possible, maximizing growth potential by working smarter....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/b2b-market-segmentation-guide-how-to-succeed-in-b2b-in-2023/"> <img class="post-card-image" src="/content/images/size/w800/2023/04/b2bsegments.jpg" alt="B2B market segmentation guide: How to succeed in B2B in 2023" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/b2b-market-segmentation-guide-how-to-succeed-in-b2b-in-2023/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">B2B market segmentation guide: How to succeed in B2B in 2023</h2> </header> <section class="post-card-excerpt"> <p>If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/what-is-competitive-intelligence-in-marketing/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-24-at-17.24.36.png" alt="What is Competitive Intelligence in Marketing?" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/what-is-competitive-intelligence-in-marketing/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">What is Competitive Intelligence in Marketing?</h2> </header> <section class="post-card-excerpt"> <p>Crush your next competitive intelligence project....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> GTM Alliance </div> <a href="/author/gtmalliance/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/05/Go-To-Market-Academy---Illustration-01.png" alt="GTM Alliance" /> </a> </li> </ul> <span class="reading-time">29 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-do-competitive-pricing-analysis-and-beat-your-competition-with-examples/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-21-at-17.59.45.png" alt="How to do competitive pricing analysis and beat your competition (with examples)" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-do-competitive-pricing-analysis-and-beat-your-competition-with-examples/"> <header class="post-card-header"> <span class="post-card-tags">Pricing strategy</span> <h2 class="post-card-title">How to do competitive pricing analysis and beat your competition (with examples)</h2> </header> <section class="post-card-excerpt"> <p>A competitive pricing analysis sees you gather the prices of your competitors’ products over time. You’ll use this data to draw comparisons and conclusions about which direction your own pricing strategy should head in....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">14 min read</span> </footer> </div> </article> </div> </div> <div class="sidebar-nav"> <div class="section-wrapper"> <div class="section-title"> Subscribe for free </div> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com"/> <br> <button type="submit">Join</button> </form> </section> </div> <div class="section-wrapper section-events-list-wrapper"> <div class="section-title"> Event List </div> <div class="section-events-list"></div> </div> <script> var getEventListContainer = document.querySelector('.section-events-list'); if (getEventListContainer && typeof eventsList !== 'undefined' && eventsList) { for (var i = 0; i < eventsList.length; i++) { if (eventsList[i] && eventsList[i].title && eventsList[i].date && eventsList[i].location && eventsList[i].url) { var eventListItemWrapper = document.createElement('a'); eventListItemWrapper.classList.add('section-events-item'); eventListItemWrapper.setAttribute('href', eventsList[i].url); eventListItemWrapper.setAttribute('target', '_blank'); var eventListItemTitle = document.createElement('div'); eventListItemTitle.classList.add('section-events-title'); eventListItemTitle.innerHTML = eventsList[i].title; eventListItemWrapper.appendChild(eventListItemTitle); var eventListItemDate = document.createElement('div'); eventListItemDate.classList.add('section-events-date'); eventListItemDate.innerHTML = eventsList[i].date; eventListItemWrapper.appendChild(eventListItemDate); var eventListItemLocation = document.createElement('div'); eventListItemLocation.classList.add('section-events-location'); eventListItemLocation.innerHTML = eventsList[i].location; eventListItemWrapper.appendChild(eventListItemLocation); getEventListContainer.appendChild(eventListItemWrapper); } } } else { document.querySelector('.section-events-list-wrapper').style.display = 'none'; } </script> <!-- <div class="section-wrapper"> <div class="section-title"> Become an author </div> <section class="subscribe-form"> <p>If you'd like to post content please request access</p> <form action="https://www.getdrip.com/forms/24507411/submissions" method="post" data-drip-embedded-form="24507411" class="form-group"> <div> <input class="subscribe-email" type="email" id="drip-email" name="fields[email]" value="" placeholder="youremail@example.com" /> </div> <div style="display: none;" aria-hidden="true"> <label for="website">Website</label><br /> <input type="text" id="website" name="website" tabindex="-1" autocomplete="false" value="" /> </div> <div> <button type="submit" value="Sign Up" data-drip-attribute="sign-up-button">Request Access</button> </div> </form> </section> </div> --> </div> </main> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.gotomarketalliance.com/assets/img/sales/GTM%20FULL%20LOGO%20WHITE.svg?v=4741dd4c2c" /> </a> </div> <div class="site-footer-content-title"> Our mission is to help organizations and leaders drive company-wide alignment and unity around go-to-market strategy. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/go-to-market-academy " target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/GoToMarketAcad1" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a href="https://www.facebook.com/GotomarketAcademy/" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <!-- Generator: Adobe Illustrator 22.0.1, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/gotomarket_alliance/?locale=es_US" target="_blank"><?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 24.1.2, SVG Export Plug-In . SVG Version: 6.00 Build 0) --> <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@gtm_alliance" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://youtube.com/@go-to-marketalliance1743?si=ndCnA_HJxNEhjMOj" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ABOUT </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="/create-and-contribute/">Contribute</a></li> <li class="nav-tag" role="menuitem"><a href="/partner-with-us/">Media Guide</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/about-us/">Mission</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/contact-us/">Contact</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/go-to-market-academy-privacy-policy">Privacy Policy</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/terms-and-conditions">Terms of Service</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> RESOURCES </div> <ul role="menu"> <li class="nav-tag" role="menuitem"><a href="/articles">Articles</a></li> <li class="nav-tag" role="menuitem"><a href="/sign-up-to-our-newsletter/">Newsletter</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ACADEMY </div> <ul role="menu"> <li class="nav-advisory-board" role="menuitem"><a href="https://learn.gotomarketacademy.com/">All courses</a></li> </ul> </div> <div class="site-footer-categories"> <div class="site-footer-categories-title"> Learn </div> <a href="/tag/competitive-intelligence/">COMPETITIVE INTELLIGENCE</a> <a href="/tag/customer-success/">CUSTOMER SUCCESS</a> <a href="/tag/go-to-market-strategy/">GO-TO-MARKET STRATEGY</a> <a href="/tag/pricing-strategy/">PRICING STRATEGY</a> <a href="/tag/product-launch/">PRODUCT LAUNCH</a> <a href="/tag/product-market-fit/">PRODUCT-MARKET FIT</a> <a href="/tag/product-marketing/">PRODUCT MARKETING</a> <a href="/tag/product-positioning/">PRODUCT POSITIONING</a> <a href="/tag/sales-enablement/">SALES ENABLEMENT</a> </div> </div> </div> </div> <!-- --> <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script> <!-- Google Tag Manager (noscript) --> <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MJKFBZ8" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <script> var beamer_config = { product_id : 'ejbmsIIe47160', //DO NOT CHANGE: This is your product code on Beamer selector : '.nav-whats-new' }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" defer="defer"></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/jquery.js?v=4741dd4c2c" ></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/jquery.fitvids.js?v=4741dd4c2c" ></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/ghost-lunr.js?v=4741dd4c2c" defer></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/search.js?v=4741dd4c2c" defer></script> <script src="https://www.gotomarketalliance.com/assets/built/infinitescroll.js?v=4741dd4c2c" defer></script> <script> window.intercomSettings = { app_id: "ihx5j8jg" }; </script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> </body> </html>