Product positioning

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Understand the place you occupy in the market and set yourself apart from competitors with a positioning strategy. </h2> </div> <div class="feature-post-wrapper tag-list"> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/master-positioning-messaging-storytelling-for-multi-product-success/"> <img class="post-card-image" src="/content/images/size/w800/2024/08/master-positioning--1-.png" alt="4 steps to master positioning, messaging, and storytelling for multi-product success" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/master-positioning-messaging-storytelling-for-multi-product-success/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">4 steps to master positioning, messaging, and storytelling for multi-product success</h2> </header> <section class="post-card-excerpt"> <p>Unlock impactful positioning, messaging, and storytelling with VP of Product Marketing and Sales Enablement, Kasey Stinson’s go-to-market insights....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Kasey Stinson </div> <a href="/author/kasey/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/1707175005399.jpeg" alt="Kasey Stinson" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/buy-in-for-messaging-and-positioning-strategy-video/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/Get-buy-in-for-your-messaging-and-positioning-strategy.png" alt="How to get buy-in for your messaging and positioning strategy [Video]" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/buy-in-for-messaging-and-positioning-strategy-video/"> <header class="post-card-header"> <span class="post-card-tags">Messaging strategy</span> <h2 class="post-card-title">How to get buy-in for your messaging and positioning strategy [Video]</h2> </header> <section class="post-card-excerpt"> <p>Looking to validate your positioning and messaging to gain executive buy-in? We’ll guide you through gathering the crucial research and data. Watch now....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Rebecca Stewart </div> <a href="/author/rebecca-stewart/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/07/Untitled-design--3--1-1.png" alt="Rebecca Stewart" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/craft-your-brand-identity-video/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/craft-your-brand-identity-with-messaging-and-positioning.png" alt="Craft your brand identity with messaging and positioning [Video]" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/craft-your-brand-identity-video/"> <header class="post-card-header"> <span class="post-card-tags">Messaging strategy</span> <h2 class="post-card-title">Craft your brand identity with messaging and positioning [Video]</h2> </header> <section class="post-card-excerpt"> <p>Crafting a brand identity is about clarity, creativity, and strategy. This video explores how positioning and messaging can captivate your audience. Watch now....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Rebecca Stewart </div> <a href="/author/rebecca-stewart/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/07/Untitled-design--3--1-1.png" alt="Rebecca Stewart" /> </a> </li> </ul> <span class="reading-time">2 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-sell-product-positioning/"> <img class="post-card-image" src="/content/images/size/w800/2024/03/meta-images--7-.png" alt="How to sell (not just write) great product positioning" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-sell-product-positioning/"> <header class="post-card-header"> <span class="post-card-tags">Members-only articles</span> <h2 class="post-card-title">How to sell (not just write) great product positioning</h2> </header> <section class="post-card-excerpt"> <p>Struggling to sell your product positioning? Dave Prager, VP of Marketing at Stampli, is here to help. Explore techniques for aligning executives, leveraging persuasion techniques, and ensuring your positioning is championed by key decision-makers....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Dave Prager </div> <a href="/author/dave/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/03/Dave-Prager.jpeg" alt="Dave Prager" /> </a> </li> </ul> <span class="reading-time">11 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-harness-the-power-of-message-market-fit/"> <img class="post-card-image" src="/content/images/size/w800/2024/02/joanna-kosinska-B6yDtYs2IgY-unsplash--1-.jpg" alt="How to harness the power of message-market fit" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-harness-the-power-of-message-market-fit/"> <header class="post-card-header"> <span class="post-card-tags">Product positioning</span> <h2 class="post-card-title">How to harness the power of message-market fit</h2> </header> <section class="post-card-excerpt"> <p>Ever wondered why some companies hit the mark with their messaging while others seem to miss the target altogether? The answer is message-market fit. In this article, we're going to dive into the world of message-market fit and explore why it's crucial for the success of any business....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Andrew Hatfield </div> <a href="/author/andrew-hatfield/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/02/1586386604085.jpeg" alt="Andrew Hatfield" /> </a> </li> <li class="author-list-item"> <div class="author-name-tooltip"> Amelia Wilson </div> <a href="/author/amelia/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/06/MicrosoftTeams-image.png" alt="Amelia Wilson" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/what-is-product-messaging/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-24-at-17.34.01.png" alt="What is product messaging?" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/what-is-product-messaging/"> <header class="post-card-header"> <span class="post-card-tags">Product positioning</span> <h2 class="post-card-title">What is product messaging?</h2> </header> <section class="post-card-excerpt"> <p>Make a mark with your next round of messaging and discover how we can help your team in this complete guide....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> GTM Alliance </div> <a href="/author/gtmalliance/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/05/Go-To-Market-Academy---Illustration-01.png" alt="GTM Alliance" /> </a> </li> </ul> <span class="reading-time">23 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-avoid-common-messaging-and-positioning-mistakes/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-21-at-15.39.04.png" alt="How to avoid common messaging and positioning mistakes" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-avoid-common-messaging-and-positioning-mistakes/"> <header class="post-card-header"> <span class="post-card-tags">Messaging strategy</span> <h2 class="post-card-title">How to avoid common messaging and positioning mistakes</h2> </header> <section class="post-card-excerpt"> <p>In this article, we'll explore how to optimize your messaging and positioning techniques, and common mistakes to avoid....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Charley Gale </div> <a href="/author/charley/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/01/1666275671116.jpeg" alt="Charley Gale" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/positioning-vs-narrative-design-lets-get-ready-to-rumble/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-21-at-17.48.09.png" alt="Positioning vs narrative design: let’s get ready to rumble!" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/positioning-vs-narrative-design-lets-get-ready-to-rumble/"> <header class="post-card-header"> <span class="post-card-tags">Product positioning</span> <h2 class="post-card-title">Positioning vs narrative design: let’s get ready to rumble!</h2> </header> <section class="post-card-excerpt"> <p>Feel conflicted between two methods of positioning? Narrative design and (good ol’) positioning are both highly applied ways to get into the mind of your prospect but which one comes out on top?...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Harvey Lee </div> <a href="/author/harvey/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/07/Harvey-Lee.jpeg" alt="Harvey Lee" /> </a> </li> </ul> <span class="reading-time">5 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-top-ten-examples-of-brand-positioning/"> <img class="post-card-image" src="/content/images/size/w800/2023/03/toptenpositioningexamples.jpg" alt="The top ten examples of brand positioning, as voted by our team" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-top-ten-examples-of-brand-positioning/"> <header class="post-card-header"> <span class="post-card-tags">Go-to-Market</span> <h2 class="post-card-title">The top ten examples of brand positioning, as voted by our team</h2> </header> <section class="post-card-excerpt"> <p>Good positioning is all about knowing your target audience, understanding how you can make your product essential to them and finding that all-important product market fit. The intended effect? You graft your product onto a consumer’s life so effectively they can't imagine living without it....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Kate Onley-Gregson </div> <a href="/author/kate/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/05/IMG_4732-2-copy.JPG" alt="Kate Onley-Gregson" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/build-your-own-positioning-statement-with-our-free-template/"> <img class="post-card-image" src="/content/images/size/w800/2024/06/GTM_Hub_Meta_--1-.png" alt="Build your own positioning statement with our free template" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/build-your-own-positioning-statement-with-our-free-template/"> <header class="post-card-header"> <span class="post-card-tags">Go-to-market strategy</span> <h2 class="post-card-title">Build your own positioning statement with our free template</h2> </header> <section class="post-card-excerpt"> <p>Positioning statements are concise, educational and contain a lot of information in a very small space. That’s really hard to get right, but we’re making it easier....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Kate Onley-Gregson </div> <a href="/author/kate/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/05/IMG_4732-2-copy.JPG" alt="Kate Onley-Gregson" /> </a> </li> </ul> <span class="reading-time">1 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/establishing-and-developing-product-messaging/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-24-at-17.37.50.png" alt="Establishing and developing product messaging" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/establishing-and-developing-product-messaging/"> <header class="post-card-header"> <span class="post-card-tags">Product positioning</span> <h2 class="post-card-title">Establishing and developing product messaging</h2> </header> <section class="post-card-excerpt"> <p>While your positioning will likely remain unchanged for a long time (as long as the business strategy remains the same), messaging should be constantly evolving to reflect a dynamic market. Here are some factors to consider when reviewing and updating your product messaging....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Yulia Ogorodnikova </div> <a href="/author/yulia/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/07/Yulia-Ogorodnikova.jpeg" alt="Yulia Ogorodnikova" /> </a> </li> </ul> <span class="reading-time">4 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-to-align-your-product-and-marketing-teams/"> <img class="post-card-image" src="/content/images/size/w800/2023/05/gtmingredients.jpg" alt="How to align your product and marketing teams" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-to-align-your-product-and-marketing-teams/"> <header class="post-card-header"> <span class="post-card-tags">Go-to-market strategy</span> <h2 class="post-card-title">How to align your product and marketing teams</h2> </header> <section class="post-card-excerpt"> <p>When you think about Go-to-Market strategy, it's easy to think of it as linear. But in practice, GTM is a back-and-forth process. To get the right product, positioning, messaging, and pricing strategies for your next Go-to-Market cycle, you’ll need alignment between product and marketing....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Kate Onley-Gregson </div> <a href="/author/kate/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/05/IMG_4732-2-copy.JPG" alt="Kate Onley-Gregson" /> </a> </li> </ul> <span class="reading-time">8 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/a-practical-guide-to-creating-a-winning-positioning-and-messaging-strategy/"> <img class="post-card-image" src="/content/images/size/w800/2023/09/Untitled-design--10---1-.png" alt="A practical guide to creating a winning positioning and messaging strategy" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/a-practical-guide-to-creating-a-winning-positioning-and-messaging-strategy/"> <header class="post-card-header"> <span class="post-card-tags">Messaging strategy</span> <h2 class="post-card-title">A practical guide to creating a winning positioning and messaging strategy</h2> </header> <section class="post-card-excerpt"> <p>Throughout this article, I'd like to provide you with some best practices and a process that you can adopt, adapt, and use in your own company the next time you're faced with the challenge of crafting positioning and messaging for the products that you sell....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Daniel Kuperman </div> <a href="/author/daniel-kuperman/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/09/Daniel-Kuperman.jpeg" alt="Daniel Kuperman" /> </a> </li> </ul> <span class="reading-time">9 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/a-beginners-guide-to-the-positioning-matrix/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-19-at-17.13.54.png" alt="A beginner’s guide to the positioning matrix" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/a-beginners-guide-to-the-positioning-matrix/"> <header class="post-card-header"> <span class="post-card-tags">Competitive intelligence</span> <h2 class="post-card-title">A beginner’s guide to the positioning matrix</h2> </header> <section class="post-card-excerpt"> <p>What tools can you use to rapidly communicate your findings to internal stakeholders? And are there any tools that can inform your own competitive projects? Visual learners rejoice. The positioning matrix is here....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Alex Walton </div> <a href="/author/alex/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2024/08/PXL_20240712_143852600.jpg" alt="Alex Walton" /> </a> </li> </ul> <span class="reading-time">6 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/the-secrets-of-compelling-messaging-and-effective-product-positioning/"> <img class="post-card-image" src="/content/images/size/w800/2023/07/Screenshot-2023-07-21-at-14.18.37.png" alt="The secrets of compelling messaging and effective product positioning" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/the-secrets-of-compelling-messaging-and-effective-product-positioning/"> <header class="post-card-header"> <span class="post-card-tags">Messaging strategy</span> <h2 class="post-card-title">The secrets of compelling messaging and effective product positioning</h2> </header> <section class="post-card-excerpt"> <p>For developer marketers, making sure that their product is connecting with the right audience is crucial. Messaging and product positioning matter....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Lawrence Chapman </div> <a href="/author/lawrence/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2022/04/LC.jpeg" alt="Lawrence Chapman" /> </a> </li> </ul> <span class="reading-time">24 min read</span> </footer> </div> </article> </div> </div> <div class="sidebar-nav"> <div class="section-wrapper"> <div class="section-title"> Subscribe for free </div> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com"/> <br> <button type="submit">Join</button> </form> </section> </div> <div class="section-wrapper section-events-list-wrapper"> <div class="section-title"> Event List </div> <div class="section-events-list"></div> </div> 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