Transform your GTM strategy

<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://sync.outbrain.com"> <link rel="dns-prefetch" href="https://ups.analytics.yahoo.com"> <link rel="dns-prefetch" href="https://ib.adnxs.com"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="dns-prefetch" href="https://cdn.logrocket.io"> <link rel="preload" as="style" rel="stylesheet" type="text/css" href="https://www.gotomarketalliance.com/assets/built/screen.css?v=738f677adb" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>Transform your GTM strategy | GTM Alliance</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <style> .post-full-content .moving-avatar { padding: 0px; } </style> <link rel="stylesheet" type="text/css" href="https://www.gotomarketalliance.com/assets/built/screen.css?v=738f677adb" /> <script src="https://cdn.lr-ingest.io/LogRocket.min.js" crossorigin="anonymous"></script> <script> window.LogRocket && window.LogRocket.init('acara/sequel-main'); window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.isTOCenabled; </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signin') { window.location = '/account'; } if (window.location && window.location.search && window.location.search.includes('stripe=success')) { window.location = '/activate'; } </script> <meta name="description" content="Elevate and standardize your entire organization's go-to-market skillset and watch your revenue streams rocket. GTM Alliance is the platform of choice."> <link rel="icon" href="https://www.gotomarketalliance.com/content/images/size/w256h256/2024/07/android-chrome-192x192.png" type="image/png"> <link rel="canonical" href="https://www.gotomarketalliance.com/"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta property="og:site_name" content="GTM Alliance"> <meta property="og:type" content="website"> <meta property="og:title" content="Transform your GTM strategy | GTM Alliance | GTM Academy"> <meta property="og:description" content="Elevate and standardize your entire organization's go-to-market skillset and watch your revenue streams rocket. GTM Academy is *the* L&D platform of choice."> <meta property="og:url" content="https://www.gotomarketalliance.com/"> <meta property="og:image" content="https://www.gotomarketalliance.com/content/images/size/w1200/2024/09/GTM_Meta_Images_Text-1.jpg"> <meta property="article:publisher" content="https://www.facebook.com/GotomarketAlliance"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Transform your GTM strategy | GTM Alliance"> <meta name="twitter:description" content="Elevate and standardize your entire organization's go-to-market skillset and watch your revenue streams rocket. GTM Academy is *the* L&D platform of choice."> <meta name="twitter:url" content="https://www.gotomarketalliance.com/"> <meta name="twitter:image" content="https://www.gotomarketalliance.com/content/images/size/w1200/2024/09/GTM_Meta_Images_Text.jpg"> <meta name="twitter:site" content="@GTMAlliance"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="630"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "WebSite", "publisher": { "@type": "Organization", "name": "GTM Alliance", "url": "https://www.gotomarketalliance.com/", "logo": { "@type": "ImageObject", "url": "https://www.gotomarketalliance.com/content/images/2024/07/GTM-FULL-LOGO-SECONDARY--ON-WHITE-.png" } }, "url": "https://www.gotomarketalliance.com/", "name": "GTM Alliance", "image": { "@type": "ImageObject", "url": "https://www.gotomarketalliance.com/content/images/size/w1200/2024/07/GTM_Meta_Images_Generic.png", "width": 1200, "height": 630 }, "mainEntityOfPage": "https://www.gotomarketalliance.com/", "description": "Elevate and standardize your entire organization's go-to-market skillset and watch your revenue streams rocket. GTM Alliance is the platform of choice." } </script> <meta name="generator" content="Ghost 5.115"> <link rel="alternate" type="application/rss+xml" title="GTM Alliance" href="https://www.gotomarketalliance.com/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.50/umd/portal.min.js" data-i18n="true" data-ghost="https://www.gotomarketalliance.com/" data-key="9548099499c20f0f7a6db1e74f" data-api="https://gtm-academy.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style><script async src="https://js.stripe.com/v3/"></script> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="9548099499c20f0f7a6db1e74f" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://gtm-academy.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://www.gotomarketalliance.com/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=738f677adb"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=738f677adb"> <script defer src="/public/comment-counts.min.js?v=738f677adb" data-ghost-comments-counts-api="https://www.gotomarketalliance.com/members/api/comments/counts/"></script> <script defer src="/public/member-attribution.min.js?v=738f677adb"></script><style>:root {--ghost-accent-color: #ffbe2c;}</style>  <link rel="stylesheet" type="text/css" href="https://middleware.pmmalliance.com/community.css" />  <script type="text/javascript"> var _iub = _iub || []; _iub.csConfiguration = {"askConsentAtCookiePolicyUpdate":true,"cookiePolicyInOtherWindow":true,"countryDetection":true,"enableFadp":true,"enableLgpd":true,"enableTcf":true,"floatingPreferencesButtonDisplay":"anchored-center-left","floatingPreferencesButtonZIndex":999,"gdprAppliesGlobally":false,"googleAdditionalConsentMode":true,"lang":"en","lgpdAppliesGlobally":false,"perPurposeConsent":true,"siteId":1712381,"tcfPurposes":{"2":"li_only","7":"li_only","8":"li_only","9":"li_only","10":"li_only","11":"li_only"},"cookiePolicyId":24731467,"i18n":{"en":{"banner":{"title":"The Alliance privacy & cookie controls","dynamic":{"body":"We use cookies to give you the best experience on our website. By continuing to browse, you agree to our cookie policy"}}}}, "banner":{ "acceptButtonColor":"#367AFF","acceptButtonDisplay":true,"backgroundColor":"#09100F","brandBackgroundColor":"#09100F","closeButtonRejects":true,"customizeButtonCaptionColor":"#F9F8F5","customizeButtonColor":"#292626","customizeButtonDisplay":true,"explicitWithdrawal":true,"fontSizeBody":"10px","fontSizeCloseButton":"24px","listPurposes":true,"logo":"https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/alliance-website/ALLIANCE%20FULL%20-%20Secondary_small.svg","linksColor":"#F9F8F5","ownerName":"The Alliance","position":"float-bottom-center","prependOnBody":true,"rejectButtonCaptionColor":"#F9F8F5","rejectButtonColor":"#292626","rejectButtonDisplay":true,"showPurposesToggles":true,"showTotalNumberOfProviders":true,"textColor":"#F9F8F5","acceptButtonCaption":"Accept all","rejectButtonCaption":"Reject" }}; </script> <script type="text/javascript" src="https://cs.iubenda.com/autoblocking/1712381.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/stub-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/safe-tcf-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/iubenda_cs.js" charset="UTF-8" async></script>   <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/139496063.js"></script>  <script> window.blueprintStripeIdList = [ 'price_1N9VbGAKfVykkEecD62OZqS4', 'price_1LLSHPAKfVykkEecgnPvf1we', 'price_1Ot7pcAKfVykkEecowCx02Td', 'price_1N9VaKAKfVykkEecTUWRZgbU', 'price_1Ot7wyAKfVykkEec6WBFhJVJ' ]; </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MJKFBZ8');</script>  <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("1W6Z57HWP0OX");}();</script>  <script> (function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d});setTimeout(d,500)})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})(); </script> <script data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/dc82cf9a1e4605e6.js"></script>  <meta name="ahrefs-site-verification" content="66aece103bca959c12c16cf5b323db9dc7fa8ca10c21b52e1a86ed9e7c5153ff"> <script id='pixel-script-poptin' src='https://cdn.popt.in/pixel.js?id=5216131db94ff' async='true'></script> <script>!function(o,i){window.provesrc&&window.console&&console.error&&console.error("ProveSource is included twice in this page."),provesrc=window.provesrc={dq:[],display:function(){this.dq.push(arguments)}},o._provesrcAsyncInit=function(){provesrc.init({apiKey:"eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJhY2NvdW50SWQiOiI1ZWEyZTczNTRjNDQ0ZDQ1NzU0OWRhYWUiLCJpYXQiOjE1ODc3MzQzMjZ9.3BTkc-xMOUGxjeDJV_LuZh_FJ956iGxKa9mZGF4TRMA",v:"0.0.4"})};var r=i.createElement("script");r.type="text/javascript",r.async=!0,r["ch"+"ar"+"set"]="UTF-8",r.src="https://cdn.provesrc.com/provesrc.js";var e=i.getElementsByTagName("script")[0];e.parentNode.insertBefore(r,e)}(window,document);</script> <script> window.topNav = [ { name: 'Membership', itemList: [ { name: 'Membership plans', url: '#', desc: 'Pick your path', itemList: [ { name: 'Pro+ membership', url: '/pro-plus-membership/' }, { name: 'Team membership', url: '/signup/' } ] }, { name: 'Take a peek inside', url: '#', desc: 'See what the fuss is about', itemList: [ { name: 'Freemium membership', url: '/insider-membership-plan/' }, ] }, ] }, { name: 'Courses', url: 'https://certified.thealliance.io/gtma-certifications' }, { name: 'Events', itemList: [ { name: '#GTM25 Summits', desc: 'Events near you', url: 'https://events.gotomarketalliance.com/', itemList: [ { name: '#GTM25 LA', desc: 'May 8', url: 'https://events.gotomarketalliance.com/location/losangeles' }, { name: '#GTM25 London', desc: 'June 24 & 25', url: 'https://events.gotomarketalliance.com/location/london/' } ] }, { name: 'GTM Meetups', desc: 'GTM Alliance Meetups', url: '#', itemList: [ { name: 'Networking meetup Chicago', desc: 'April 16', url: 'https://gtm-alliance.circle.so/c/illinois/chicago-meetup-winning-in-sales-enablement-april-16' } ] }, { name: 'GTM Dinners', desc: 'Invitation only dinner series', url: '#', itemList: [ { name: 'Go-to-Dinner | Invites', desc: 'Get your exclusive invite now', url: '/exclusive-gtm-dinners/' }, { name: 'Go-to-Dinner | San Diego', desc: 'Coming soon', url: '#' } ] }, { name: 'Quick links', desc: 'Plan ahead or catch up', url: '#', itemList: [ { name: 'Request to present', url: 'https://events.gotomarketalliance.com/' }, { name: 'Catch up OnDemand', url: '/gtm-ondemand/' }, { name: 'All events', url: 'https://www.gotomarketalliance.com/events/' } ] }, ] }, { name: 'Resources', itemList: [ { name: 'Content hub', desc: 'GTM insights', url: '/signup', itemList: [ { name: 'Articles', url: '/articles/' }, { name: 'Podcast', url: 'https://alliance.ghost.io/podcasts/?filter=podcast-filter-community-gtma' }, { name: 'Reports', url: '/all-go-to-market-alliance-reports/' }, { name: 'Playbooks', url: '/all-go-to-market-alliance-ebooks/' }, { name: 'Guides', url: '/tag/guides/' }, { name: 'GTM Framework', url: '/the-go-to-market-framework/' }, { name: 'GTM IQ', url: '/go-to-market-iq/' }, { name: 'AMAs', desc: 'Coming soon', url: '#' }, { name: 'Create & contribute', url: '/create-and-contribute/' } ] }, { name: 'Podcasts', desc: 'Tune in to all things GTM', url: '#', itemList: [ { name: 'Go-to-Market Radio', url: 'https://alliance.ghost.io/podcast/gtma-go-to-market-radio/' }, { name: 'GTM-FM', url: 'https://alliance.ghost.io/podcast/gtma-gtm-fm/' } ] }, { name: 'Research & reports', desc: 'Industry insights from us', url: '#', itemList: [ { name: '2025 Go-to-Market Salary & Landscape Survey', url: '/the-go-to-market-salary-landscape-survey/', desc: 'New!' }, { name: 'Go-to-Market Salary report 2024', url: '/go-to-market-salary-report/', }, { name: 'State of Go-to-Market report 2024', url: '/the-state-of-go-to-market-report/', }, { name: 'The Partner-Led Growth Playbook', url: '/the-partner-led-growth-playbook/' }, { name: 'The AI for Go-to-Market Playbook', url: '/the-ai-for-go-to-market-playbook/' }, { name: 'Go-to-Market Motions Playbook', url: '/the-go-to-market-motions-playbook/' }, { name: 'Product launch cheatsheet', desc: 'Coming soon', url: '#' } ] }, { name: 'Newsletters', desc: 'Get your monthly fix', url: '/', itemList: [ { name: 'GTM newsletter', desc: 'Signup to the monthly email', url: '/sign-up-to-our-newsletter/' } ] }, ] }, { name: 'Community', itemList: [ { name: 'Network', desc: 'How to reach us', url: '#', itemList: [ { name: 'GTM Ambassadors', desc: 'Become one today', url: 'https://www.gotomarketalliance.com/go-to-market-alliance-ambassador/' }, { name: 'GTM Alliance ambassadors', desc: 'Meet our ambassadors', url: 'https://www.gotomarketalliance.com/meet-our-ambassadors/' } ] }, { name: 'Learn', url: '#', desc: 'Level up your career', itemList: [ { name: 'Ones to Watch in Go-to-Market 2025', desc: 'The top 20 GTM influencers', url: '/ones-to-watch-in-go-to-market/' }, { name: 'GTM Alliance Awards 2024 | Finalists', url: 'https://www.gotomarketalliance.com/go-to-market-awards-2024-your-finalists-2/' }, { name: 'GTM Alliance Awards 2023 | Winners', desc: '2023 Award winners', url: '/gtm-awards-2023-your-winners/' } ] }, ] }, { name: 'About', itemList: [ { name: 'The basics', desc: 'Our journey & how to reach us', url: '#', itemList: [ { name: 'Mission', url: '/about-us/' }, { name: 'The team', url: '/meet-the-team/' }, { name: 'Contact', url: '/contact-us/' } ] }, { name: 'Get involved', desc: 'Get your name published', url: '/', itemList: [ { name: 'Create & contribute', url: '/create-and-contribute/' }, { name: 'Partner with us', url: '/partner-with-us/' }, ] }, ] }, { name: "What's new?", url: '#', class: 'nav-whats-new' } ]; </script> <script> if (window.location.pathname === '/articles/') { document.title = 'GTM articles | GTM Academy'; } </script> <script> const eventsCalendar = [ { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Strategies to gain and sustain leadership buy-in', date: 'August 21', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: ROI unlocked: Demonstrating value and accelerating revenue', date: 'September 11 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Elevating RevOps to drive organizational change', date: 'October 9 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Building a data-driven GTM strategy', date: 'November 20 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Powering the customer journey with RevOps excellence', date: 'December 9 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Events-Calendar/GTMA/GTM_Workshop_Meta_GTMLabs%20(1).png', name: 'GTM Labs workshop: Uniting teams for seamless GTM wins', date: 'January 29, 2025', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'www.gotomarketalliance.com/gtm-live-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/GTMA_events_calendar/Using%20data%20to%20manage%20sales.png', name: 'Using data to manage sales', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Create dashboards & processes that deliver the right information for you and your sales reps.', buttonText: 'Become a member', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/GTMA_events_calendar/Sales%20tactics%20-%20conversations.png', name: 'Sales tactics: conversations', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Tap into tried and tested strategies you can implement in the all-important initial sales calls.', buttonText: 'Become a member', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/GTMA_events_calendar/Sales%20metrics.png', name: 'Sales metrics', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Discover the right sales metrics for your org and how to successfully track them.', buttonText: 'Become a member', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Events-Calendar/GTMA/GTMLA%2024.png', name: '#GTM24 Los Angeles', date: 'April 24-25 2025', location: 'North America', type: 'Summits', description: 'Master the Go-to-Market challenge; accelerate your success with insights and best practices from industry leaders.', buttonText: 'Sign up here', url: 'https://events.gotomarketalliance.com/location/losangeles', }, // Add more as needed ]; </script> <script>(function(w,r){w._rwq=r;w[r]=w[r]||function(){(w[r].q=w[r].q||[]).push(arguments)}})(window,'rewardful');</script> <script async src='https://r.wdfl.co/rw.js' data-rewardful='737c05'></script> <script src="https://tag.clearbitscripts.com/v1/pk_bebaa9db4ca35af82ab4d629c9fade2b/tags.js" referrerpolicy="strict-origin-when-cross-origin"></script> </head> <body class="home-template home-template"> <div class="site-wrapper"> <style> .secondary-nav { height : 40px; background-color: #15171A; z-index: 9; } .secondary-nav .secondary-nav-wrapper { z-index: 1; max-width: 1920px; padding: 8px 32px; display: flex; justify-content: space-between; margin: auto; } .secondary-nav .separator { border:1px solid #AEAEAE; height: 16px; } .secondary-nav img { height: 24px; margin-top: -10px; } .secondary-nav .nav-container-left { display: flex; gap: 20px; align-items: center; } .secondary-nav .nav-container-right { display: flex; gap: 20px; align-items: center; } .secondary-nav .nav-link { font-family: Poppins, sans-serif; font-size: 12.5px; font-weight: 400; line-height: 24px; color: #AEAEAE; } .secondary-nav .nav-link:hover { color: #F9F8F5; text-decoration: none; } .modular-navigation .secondary-nav { display: none; } @media (max-width: 1200px) { .secondary-nav { display: none; height: unset; } .secondary-nav img { height: 32px; } .modular-navigation { padding-bottom: 0; } .modular-navigation .secondary-nav { display: flex !important; flex-direction: column; gap: 24px; padding: 40px 32px; margin-left: -20px; width: 100vw; margin-top: 40px; } .secondary-nav .separator { border: unset; border-bottom: 1px solid #AEAEAE; height: 1px; width: 100%; } .secondary-nav .nav-container-left { display: flex !important; flex-direction: column; gap: 24px; align-items: flex-start; } .secondary-nav .nav-container-right { display: flex !important; flex-direction: column; gap: 24px; align-items: flex-start; } .secondary-nav .nav-container-right .separator { order: -1; } } </style> <div class="secondary-nav"> <div class="secondary-nav-wrapper"> <div class="nav-container-left"> <a target="_blank" href="https://www.thealliance.io/"><img src="https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/TheAlliance_Assets/alliance-logo-sm.svg"/></a> <div class="separator"></div> <a target="_blank" href="https://www.thealliance.io/revenue-alliance" class="nav-link">Revenue Alliance</a> <a target="_blank" href="https://www.thealliance.io/marketing-alliance" class="nav-link">Marketing Alliance</a> <a target="_blank" href="https://www.thealliance.io/customer-alliance" class="nav-link">Customer Alliance</a> <a target="_blank" href="https://www.thealliance.io/product-alliance" class="nav-link">Product Alliance</a> <a target="_blank" href="https://www.thealliance.io/finance-alliance" class="nav-link">Finance Alliance</a> <a target="_blank" href="https://www.thealliance.io/technology-alliance" class="nav-link">Technology Alliance</a> </div> <div class="nav-container-right"> <a href="/partner-with-us" class="nav-link">Partner</a> <div class="separator"></div> <a target="_blank" href="https://www.thealliance.io/" class="nav-link">About</a> </div> </div> </div><div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/07/GTM-FULL-LOGO-SECONDARY--ON-WHITE-.png" alt="GTM Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <a class="button primary small button-green" href="/signup/">Membership</a> </div> <div class="nav-icons" data-ghost-search> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"/></svg> </div>  <div class="modular-navigation"></div> <div class="nav-icons nav-mobile-modular"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"> <path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/> </svg> </div>  </div> </nav> <script> if (window.topNav) { document.addEventListener('mouseover', (evt) => { let targetElement = evt.target; do { if ( (targetElement instanceof Element && targetElement.closest('.site-nav-left')) || (targetElement instanceof Element && targetElement.closest('.modular-navigation')) || (targetElement instanceof Element && targetElement.classList.contains('modular-navigation-main')) || (targetElement instanceof Element && targetElement.classList.contains('modular-navigation')) ) { return; } targetElement = targetElement.parentNode; } while (targetElement); const thisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (!document.querySelector('.modular-navigation-item-wrapper-active')) return; for (let i = 0; i < thisElementChildrenWrapper.length; i++) { thisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 10); } const thisElementChildrenWrapperThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); const selectAllThisElementChildrenWrapperSubThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper-active'); for (let i = 0; i < thisElementChildrenWrapperThird.length; i++) { thisElementChildrenWrapperThird[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapperThird[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSubThird.length; c++) { selectAllThisElementChildrenWrapperSubThird[c].classList.remove('modular-navigation-item-sub-third-wrapper-active'); selectAllThisElementChildrenWrapperSubThird[c].style.display = 'none'; } }, 10); } }); const getModularNavigation = document.querySelector('.modular-navigation'); function modularNavHandleOnClik(event) { const thisElement = event.target; const thisElementParent = thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-wrapper-active'); }, 1); }, 10); } function modularNavHandleOnClikSub(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-wrapper-active'); }, 1); }, 10); } // Close any open third-level menus const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClikSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } // Build out the topNav elements for (let i = 0; i < topNav.length; i++) { const thisModNav = topNav[i]; const thisModNavWrapper = document.createElement('div'); thisModNavWrapper.classList.add('modular-navigation-wrapper'); // If this top-level nav item has children if (thisModNav.itemList) { const thisModNavMain = document.createElement('div'); thisModNavMain.classList.add('modular-navigation-main'); thisModNavMain.classList.add('modular-navigation-main-width-list'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); // Show dropdown on mouseenter thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClik); const thisModItemWrapper = document.createElement('div'); thisModItemWrapper.classList.add('modular-navigation-item-wrapper'); for (let b = 0; b < thisModNav.itemList.length; b++) { const thisModItem = thisModNav.itemList[b]; // If nav child has no url and no children, skip if (!thisModItem.url && !thisModItem.itemList) continue; // Create wrapper: either <div> (if it has children) or <a> (if it’s a link) const thisModNavItem = thisModItem.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItem.classList.add('modular-navigation-item'); thisModNavItem.classList.add('modular-navigation-item-list-wrapper'); if (thisModItem.class) thisModNavItem.classList.add(thisModItem.class); if (thisModItem.url) thisModNavItem.setAttribute('href', thisModItem.url); if (thisModItem.target) thisModNavItem.setAttribute('target', thisModItem.target); // REPLACED h5 -> span.nav-title const thisModNavHtext = document.createElement('span'); thisModNavHtext.classList.add('nav-title'); thisModNavHtext.textContent = thisModItem.name ? thisModItem.name : ''; thisModNavItem.appendChild(thisModNavHtext); // Optional subtext/description if (thisModItem.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItem.desc; thisModNavItem.appendChild(thisModNavPtext); } // If this item has a sub-menu if (thisModItem.itemList) { const thisModNavItemSubWrapper = document.createElement('div'); thisModNavItemSubWrapper.classList.add('modular-navigation-item-sub-wrapper'); for (let d = 0; d < thisModItem.itemList.length; d++) { const thisModItemSub = thisModItem.itemList[d]; // Again, either <div> if more children or <a> if link const thisModNavItemSubEl = thisModItemSub.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItemSubEl.classList.add('modular-navigation-item-third'); thisModNavItemSubEl.classList.add('modular-navigation-item'); if (thisModItemSub.class) thisModNavItemSubEl.classList.add(thisModItemSub.class); if (thisModItemSub.url) thisModNavItemSubEl.setAttribute('href', thisModItemSub.url); if (thisModItemSub.target) thisModNavItemSubEl.setAttribute('target', thisModItemSub.target); // REPLACED h6 -> span.nav-item const thisModNavHtextSub = document.createElement('span'); thisModNavHtextSub.classList.add('nav-item'); thisModNavHtextSub.textContent = thisModItemSub.name ? thisModItemSub.name : ''; thisModNavItemSubEl.appendChild(thisModNavHtextSub); // Optional sub-description if (thisModItemSub.desc) { const thisModNavPtextSub = document.createElement('p'); thisModNavPtextSub.textContent = thisModItemSub.desc; thisModNavItemSubEl.appendChild(thisModNavPtextSub); } thisModNavItemSubWrapper.appendChild(thisModNavItemSubEl); } thisModNavItem.appendChild(thisModNavItemSubWrapper); } thisModItemWrapper.appendChild(thisModNavItem); } thisModNavWrapper.appendChild(thisModItemWrapper); } else { // Simple top-level link const thisModNavMain = document.createElement('a'); thisModNavMain.classList.add('modular-navigation-main'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.setAttribute('href', thisModNav.url); if (thisModNav.target) thisModNavMain.setAttribute('target', thisModNav.target); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); } getModularNavigation.appendChild(thisModNavWrapper); } // Mobile nav button + close button const getModularNavMobile = document.querySelector('.nav-mobile-modular'); const thisModNavClose = document.createElement('div'); thisModNavClose.classList.add('modular-navigation-close'); thisModNavClose.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg>'; getModularNavigation.appendChild(thisModNavClose); thisModNavClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); // Clone secondary-nav if it exists const originalElement = document.querySelector('.secondary-nav'); if (originalElement) { const clonedElement = originalElement.cloneNode(true); getModularNavigation.appendChild(clonedElement); } } // Force certain nav items to open in new tabs if (document.querySelector('.nav-jobs a')) { document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); } if (document.querySelector('.nav-pmm-q-a a')) { document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); } </script> </div> <div class="search-results"> <div class="search-results-close"> x close </div> <div id="search-field-wrapper"> <form> <input id="search-field" class="st-default-search-input" placeholder="Start typing..."/> </form> </div> <div id="results" class="st-search-container">Nothing to display...</div> <div class="search-tags"> <div class="search-tags-view">or view by:</div> <a href="/tag/competitive-intelligence/">COMPETITIVE INTELLIGENCE</a> <a href="/tag/customer-success/">CUSTOMER SUCCESS</a> <a href="/tag/go-to-market-strategy/">GO-TO-MARKET STRATEGY</a> <a href="/tag/pricing-strategy/">PRICING STRATEGY</a> <a href="/tag/product-launch/">PRODUCT LAUNCH</a> <a href="/tag/product-market-fit/">PRODUCT-MARKET FIT</a> <a href="/tag/product-marketing/">PRODUCT MARKETING</a> <a href="/tag/product-positioning/">PRODUCT POSITIONING</a> <a href="/tag/sales-enablement/">SALES ENABLEMENT</a> </div> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/go-to-market-academy " target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/GoToMarketAcad1 " target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a href="https://www.facebook.com/GotomarketAcademy/ " target="_blank"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/gotomarket_alliance/?locale=es_US" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@gtm_alliance" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://youtube.com/@go-to-marketalliance1743?si=ndCnA_HJxNEhjMOj" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> </div> <script type="text/javascript" src="//widget.trustpilot.com/bootstrap/v5/tp.widget.bootstrap.min.js" async> </script> <div class="sales-background"> </div> <div class="sales-wrapper"> <div class="sales-header-wrapper"> <img class="sales-header-trialnge-one" src="https://www.gotomarketalliance.com/assets/img/sales/GTM_header_shape_left.svg?v=738f677adb"> <img class="sales-header-trialnge-two" src="https://www.gotomarketalliance.com/assets/img/sales/GTM_header_shape_right.svg?v=738f677adb"> <img class="sales-header-illustration" src="https://www.gotomarketalliance.com/assets/img/sales/GTM_Home_Page_Hero_Image_Pro+2.png?v=738f677adb"> <div class="sales-header-text"> <h1> Redefine your <br> go-to-market standards. </h1> <p> The go-to-market learning platform for individuals, teams, and organizations that ensures repeatable, scalable, and predictable revenue gains. </p> <a class="button primary" href="https://learn.gotomarketacademy.com/" style="margin-right: 1rem;margin-top:1.5rem"> Academy </a> <a class="button primary white" href="/signup/"> Membership </a> </div> </div> <div class="sales-partners-wrapper"> <h2> From startups to the world’s biggest brands, we’re helping organizations get to market. Better. </h2> <div class="sales-partners-logos"> <img src="https://www.gotomarketalliance.com/assets/img/whitelogos/tiktok.png?v=738f677adb"> <img src="https://www.gotomarketalliance.com/assets/img/whitelogos/Paypal.png?v=738f677adb"> <img src="https://www.gotomarketalliance.com/assets/img/whitelogos/Intuit.svg?v=738f677adb"> <img src="https://www.gotomarketalliance.com/assets/img/whitelogos/Microsoft.png?v=738f677adb"> <img src="https://www.gotomarketalliance.com/assets/img/whitelogos/Atl.png?v=738f677adb"> <img src="https://www.gotomarketalliance.com/assets/img/whitelogos/Cision.svg?v=738f677adb"> <img src="https://www.gotomarketalliance.com/assets/img/whitelogos/zendesk.png?v=738f677adb"> <img src="https://www.gotomarketalliance.com/assets/img/whitelogos/adobe.png?v=738f677adb"> <img src="https://www.gotomarketalliance.com/assets/img/whitelogos/Zuora.jpeg?v=738f677adb"> <img src="https://www.gotomarketalliance.com/assets/img/whitelogos/linkedin.png?v=738f677adb"> </div> </div> <div class="sales-learn-wrapper"> <div class="sales-learn-image"> <img src="https://www.gotomarketalliance.com/assets/img/sales/GTM_experts.jpg?v=738f677adb"> </div> <div class="sales-learn-text"> <div class="sales-learn-title"> Stay ahead with actionable GTM solutions and expertise. </div> <div class="sales-learn-description"> Real-world case studies, proven frameworks, interactive workshops, and exclusive content from industry trailblazers, this all-in-one membership equips you with the tools to strategize, execute, and optimize impactful GTM strategies. </div> <a class="button primary" href="/SIGNUP/"> JOIN NOW </a> </div> </div> <div class="sales-lead-wrapper"> <div class="sales-lead-background"> </div> <div class="sales-lead-text"> <div class="sales-lead-title"> Cutting-edge curriculums, built with industry experts. </div> <div class="sales-lead-description"> Every single one of our courses is built alongside some of the brightest minds in the space, arming you with only the best, tried and tested strategies around. Comprehensive curriculums, essential insights, thought-provoking exams, practical coursework, diverse perspectives, and immersive interactivity come as standard. </div> <a class="button primary" href="https://learn.gotomarketacademy.com/" target="_blank"> ALL COURSES </a> </div> <div class="sales-lead-image"> <img src="https://www.gotomarketalliance.com/assets/img/sales/GTM_courses.png?v=738f677adb"> </div> </div> <div class="sales-learn-wrapper"> <div class="sales-learn-image"> <img src="https://www.gotomarketalliance.com/assets/img/sales/GTM%20In-person%20summit%20ticket.png?v=738f677adb"> </div> <div class="sales-learn-text"> <div class="sales-learn-title"> Expand your horizons at events. </div> <div class="sales-learn-description"> From webinars to in-person summits, leadership dinners to members-only meetups, our events are crafted to inspire, connect, and elevate your go-to-market game. Join us to learn, network, and thrive—wherever you are. </div> <a class="button primary" href="/events/"> DISCOVER EVENTS </a> </div> </div> <div class="sales-section-title" style="margin: 15rem auto 10rem;"> <span> Don’t just take our word for it… </span> <div class="sales-section-title-line"></div> </div> <div class="sales-opinion-wrapper"> <div class="sales-opinion-text"> <img class="sales-opinion-avatar" src="https://www.gotomarketalliance.com/assets/img/whitelogos/MeganLiken.jpeg?v=738f677adb"> <div class="sales-opinion-title"> Megan Liken </div> <div class="sales-opinion-subtitle"> Product Marketing Manager </div> <div class="sales-opinion-subtitle"> <img class="sales-opinion-logo" src="https://www.gotomarketalliance.com/assets/img/whitelogos/cPanel.png?v=738f677adb"> </div> <div class="sales-opinion-description"> "This certification program has been extremely validating for the team and has really shifted our perspective on how we work. The course has helped all of us start speaking the same language, rally around the same goals, and has assisted in standardizing some of our processes.” </div> </div> <div class="sales-opinion-text"> <img class="sales-opinion-avatar" src="https://www.gotomarketalliance.com/assets/img/whitelogos/RylanMorris.jpeg?v=738f677adb"> <div class="sales-opinion-title"> Rylan Morris </div> <div class="sales-opinion-subtitle"> Interim VP of Product Marketing </div> <div class="sales-opinion-subtitle"> <img class="sales-opinion-logo" src="https://www.gotomarketalliance.com/assets/img/whitelogos/Vendasta.png?v=738f677adb"> </div> <div class="sales-opinion-description"> "A big theme at Vendasta this year is "levelling up" our marketing functions, and this seemed like the perfect opportunity. I subscribed and took the course initially, and since I was so impressed by the content, we purchased the course for each of our 10 team members.” </div> </div> <div class="sales-opinion-text"> <img class="sales-opinion-avatar" src="https://www.gotomarketalliance.com/assets/img/whitelogos/MarinaHudek.jpeg?v=738f677adb"> <div class="sales-opinion-title"> Marina Hudek </div> <div class="sales-opinion-subtitle"> Product Marketing Manager </div> <div class="sales-opinion-subtitle"> <img class="sales-opinion-logo" src="https://www.gotomarketalliance.com/assets/img/whitelogos/Infobip.png?v=738f677adb"> </div> <div class="sales-opinion-description"> “This course enabled us to function in a much more structured way within our organization and a much more standards-based way to our stakeholders. It has significantly contributed to the reduction of ‘scope creep’ and enabled us to deliver a true SLA across our organization.” </div> </div> <div class="sales-opinion-text"> <img class="sales-opinion-avatar" src="https://www.gotomarketalliance.com/assets/img/whitelogos/RahimKaba.jpeg?v=738f677adb"> <div class="sales-opinion-title"> Rahim Kaba </div> <div class="sales-opinion-subtitle"> Vice President Product Marketing </div> <div class="sales-opinion-subtitle"> <img class="sales-opinion-logo" src="https://www.gotomarketalliance.com/assets/img/whitelogos/OneSpan.png?v=738f677adb"> </div> <div class="sales-opinion-description"> “It helped the team focus and zero in on how and where they can drive impact in their respective roles. It reminded us of the importance of digging deeper and ensured we measure the impact of the content we create for sales.” </div> </div> </div> <div class="sales-posts-wrapper"> <div class="sales-section-title"> <span> Go-to-market guides. </span> <div class="sales-section-title-line"></div> </div> <div class="post-card-feature-wrapper"> <div class="post-card-feature post tag-reports featured" href="/go-to-market-salary-report-post/"> <div class="post-card-feature-content"> <div class="post-card-image-link" href="/go-to-market-salary-report-post/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/GTM_Salary_Survey_Blog_2024_2.png" alt="Go-to-Market Salary Report 2024" /> </div> </div> <div class="post-card-feature-content"> <a class="post-card-feature-link" href="/go-to-market-salary-report-post/"> <header class="post-header"> <span class="post-card-tags">Reports</span> <h1 class="post-title">Go-to-Market Salary Report 2024</h1> </header> <section class="post-excerpt"> <div class="post-card-promote-readmore"> Read more </div> </section> </a> <div class="post-visibility-public" href="/signin">Members-only</div> </div> </div> </div> <div class="post-feed"> <article class="post-card"> <a class="post-card-image-link" href="/why-ux-partnership-is-your-gtm-strategy-secret-weapon/"> <img class="post-card-image" src="/content/images/size/w800/2025/03/Why-UX-partnership-is-your-GTM-strategy-secret-weapon.png" alt="Why UX partnership is your GTM strategy secret weapon" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/why-ux-partnership-is-your-gtm-strategy-secret-weapon/"> <header class="post-card-header"> <span class="post-card-tags">Articles</span> <h2 class="post-card-title">Why UX partnership is your GTM strategy secret weapon</h2> </header> <section class="post-card-excerpt"> <p>What if the key to a stronger, more effective GTM strategy was already within your organization—but you weren’t tapping into it?...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Nonya Collier </div> <a href="/author/nonya/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2025/03/1617752297094.jpeg" alt="Nonya Collier" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/guide-to-video-marketing/"> <img class="post-card-image" src="/content/images/size/w800/2025/03/GTM_Sharing_Article_Images_Doodles-Text_--2-.png" alt="The ultimate guide to video marketing in 2025: Trends to follow" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/guide-to-video-marketing/"> <header class="post-card-header"> <span class="post-card-tags">Go-to-market strategy</span> <h2 class="post-card-title">The ultimate guide to video marketing in 2025: Trends to follow</h2> </header> <section class="post-card-excerpt"> <p>Looking for video marketing tips? Explore popular marketing trends and learn more about types of marketing videos....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Movavi </div> <a href="/author/movavi/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2025/03/moavi.png" alt="Movavi" /> </a> </li> </ul> <span class="reading-time">9 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/how-product-marketers-lead-effective-and-contextual-gtm/"> <img class="post-card-image" src="/content/images/size/w800/2025/02/effective---contextual-GTM.png" alt="How product marketers lead effective and contextual GTM" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/how-product-marketers-lead-effective-and-contextual-gtm/"> <header class="post-card-header"> <span class="post-card-tags">Product marketing</span> <h2 class="post-card-title">How product marketers lead effective and contextual GTM</h2> </header> <section class="post-card-excerpt"> <p>Discover how product marketing can drive customer-centric, partner-led GTM strategies that deliver tangible results and elevate demand for your solution....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Kiran Khanna </div> <a href="/author/kiran-khanna/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2025/02/Kiran-Khanna.jpeg" alt="Kiran Khanna" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/6-expert-strategies-for-defining-your-ideal-customer-profile/"> <img class="post-card-image" src="/content/images/size/w800/2025/02/6-expert-strategies-for-defining-your-ideal-customer-profile.png" alt="6 expert strategies for defining your ideal customer profile" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/6-expert-strategies-for-defining-your-ideal-customer-profile/"> <header class="post-card-header"> <span class="post-card-tags">Articles</span> <h2 class="post-card-title">6 expert strategies for defining your ideal customer profile</h2> </header> <section class="post-card-excerpt"> <p>Expert insights from a Product Marketing Director on mastering ICPs to drive growth, boost win rates, and maximize ROI for GTM success!...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Samantha Rideout </div> <a href="/author/samantha/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2025/02/1732141262913.jpeg" alt="Samantha Rideout" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/what-is-gtm-engineering/"> <img class="post-card-image" src="/content/images/size/w800/2025/02/GTM-engineering-what-is-Go-to-Market-engineering.png" alt="What is GTM engineering? The complete guide to the future of scalable growth" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/what-is-gtm-engineering/"> <header class="post-card-header"> <span class="post-card-tags">Articles</span> <h2 class="post-card-title">What is GTM engineering? The complete guide to the future of scalable growth</h2> </header> <section class="post-card-excerpt"> <p>Go-to-market (GTM) engineering seems to be the word on everyone’s lips, but what exactly is this new term, and why has it sparked so much debate?...</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Ella Harrison </div> <a href="/author/ella/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2023/07/8533097F-63E3-4939-A27D-6828D773E68A.jpeg" alt="Ella Harrison" /> </a> </li> </ul> <span class="reading-time">9 min read</span> </footer> </div> </article> <article class="post-card"> <a class="post-card-image-link" href="/product-led-and-sales-led-growth-why-your-gtm-strategy-needs-both-2/"> <img class="post-card-image" src="/content/images/size/w800/2025/02/main---Product-led-AND-Sales-led-growth-Why-your-GTM-strategy-needs-both.png" alt="Product-led AND sales-led growth: Why your GTM strategy needs both" /> </a> <div class="post-card-content"> <div class="post-visibility-paid" href="/signin">Members-only</div> <a class="post-card-content-link" href="/product-led-and-sales-led-growth-why-your-gtm-strategy-needs-both-2/"> <header class="post-card-header"> <span class="post-card-tags">Articles</span> <h2 class="post-card-title">Product-led AND sales-led growth: Why your GTM strategy needs both</h2> </header> <section class="post-card-excerpt"> <p>Discover why combining PLG and SLG is crucial for growth. A product leader shares his expert insights on building successful hybrid go-to-market strategies....</p> </section> </a> <footer class="post-card-meta"> <ul class="author-list"> <li class="author-list-item"> <div class="author-name-tooltip"> Filip Szymanski </div> <a href="/author/filip/" class="static-avatar"> <img class="author-profile-image" src="/content/images/size/w100/2025/02/6448535a5f7e5d2097de5605_The-SnapBar-198-p-800.jpg" alt="Filip Szymanski" /> </a> </li> </ul> <span class="reading-time">7 min read</span> </footer> </div> </article> </div> <a class="button primary" href="/articles"> SEE ALL POSTS </a> </div>   </div> </div> <div class="sales-footer-wrapper"> <div class="sales-wrapper"> <img class="sales-footer-trialnge" src="https://www.gotomarketalliance.com/assets/img/sales/GTM_newsletter_left.svg?v=738f677adb"> <img class="sales-footer-semicircle" src="https://www.gotomarketalliance.com/assets/img/sales/GTM_newsletter_right.svg?v=738f677adb"> <div class="sales-footer-subscribe-wrapper"> <div style="display:inline-block;position: relative; width: 100%;"> <div class="sales-footer-text"> <div class="sales-footer-title"> Get all the latest <br> Go-to-Market insights. </div> <div class="sales-footer-description"> Stay up-to-speed on all the latest <br> GTM tactics, strategies, innovations, <br> and experiments with our newsletter. <br> Straight to your inbox every month. </div> </div> <section class="sales-footer-subscribe-form"> <img class="sales-footer-subscribe-background" src="https://www.gotomarketalliance.com/assets/img/sales/GTM_newsletter_middle.svg?v=738f677adb"> <p>Subscribe now</p> <form class="form-group" data-members-form="subscribe"> <input class="subscribe-email" data-members-email type="email" required="true" placeholder="youremail@example.com"/> <br> <button type="submit" value="Sign Up" data-drip-attribute="sign-up-button"> SEND <img class="sales-footer-subscribe-form-arrow" src="https://www.gotomarketalliance.com/assets/img/sales/arrow.png?v=738f677adb"> </button> </form> </section> </div> </div> </div> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/go-to-market-academy" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/GoToMarketAcad1" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a href="https://www.facebook.com/GotomarketAcademy/ " target="_blank"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/gotomarket_alliance/?locale=es_US" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@gtm_alliance" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://youtube.com/@go-to-marketalliance1743?si=ndCnA_HJxNEhjMOj" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> </div> <link href="https://vjs.zencdn.net/7.7.5/video-js.css" rel="stylesheet" /> <script src="https://vjs.zencdn.net/7.7.5/video.js"></script> <script> document.querySelector('.social-links-fixed').style.display = 'none'; </script> <script src="https://fast.wistia.com/assets/external/E-v1.js" async></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/js/events-calendar.js?v=738f677adb" defer></script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.gotomarketalliance.com/assets/img/sales/GTM%20FULL%20LOGO%20WHITE.svg?v=738f677adb" /> </a> </div> <div class="site-footer-content-title"> Our mission is to help organizations and leaders drive company-wide alignment and unity around go-to-market strategy. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/go-to-market-academy " target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/GoToMarketAcad1" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a href="https://www.facebook.com/GotomarketAcademy/" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/gotomarket_alliance/?locale=es_US" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@gtm_alliance" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://youtube.com/@go-to-marketalliance1743?si=ndCnA_HJxNEhjMOj" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ABOUT </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="/create-and-contribute/">Contribute</a></li> <li class="nav-tag" role="menuitem"><a href="/partner-with-us/">Media Guide</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/about-us/">Mission</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/contact-us/">Contact</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/go-to-market-academy-privacy-policy">Privacy Policy</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/terms-and-conditions">Terms of Service</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> RESOURCES </div> <ul role="menu"> <li class="nav-tag" role="menuitem"><a href="/articles">Articles</a></li> <li class="nav-tag" role="menuitem"><a href="/sign-up-to-our-newsletter/">Newsletter</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ACADEMY </div> <ul role="menu"> <li class="nav-advisory-board" role="menuitem"><a href="https://learn.gotomarketacademy.com/">All courses</a></li> </ul> </div> <div class="site-footer-categories"> <div class="site-footer-categories-title"> Learn </div> <a href="/tag/competitive-intelligence/">COMPETITIVE INTELLIGENCE</a> <a href="/tag/customer-success/">CUSTOMER SUCCESS</a> <a href="/tag/go-to-market-strategy/">GO-TO-MARKET STRATEGY</a> <a href="/tag/pricing-strategy/">PRICING STRATEGY</a> <a href="/tag/product-launch/">PRODUCT LAUNCH</a> <a href="/tag/product-market-fit/">PRODUCT-MARKET FIT</a> <a href="/tag/product-marketing/">PRODUCT MARKETING</a> <a href="/tag/product-positioning/">PRODUCT POSITIONING</a> <a href="/tag/sales-enablement/">SALES ENABLEMENT</a> </div> </div> </div> </div>  <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MJKFBZ8" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script> var beamer_config = { product_id : 'ejbmsIIe47160', //DO NOT CHANGE: This is your product code on Beamer selector : '.nav-whats-new' }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" defer="defer"></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/jquery.js?v=738f677adb" ></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/jquery.fitvids.js?v=738f677adb" ></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/ghost-lunr.js?v=738f677adb" defer></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/search.js?v=738f677adb" defer></script> <script> window.intercomSettings = { app_id: "ihx5j8jg", user_type: "gtm" }; </script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> </body> </html>

CINXE.COM

Transform your GTM strategy | GTM Alliance