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(PDF) An Overview of Classification Rule and Association Rule Mining | Dr. Ramesh G - Academia.edu
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Market Basket Analysis to identify new trend sand purchasing patterns of customers. Data Mining is the process of extracting useful information from a large dataset. We are here using Association Rule to identify the relationship between different products and Classification Rule on the consumers to distinguish them on the basis of pre-defined parameters. The most important information discovered from the combination of these two algorithms supports the retailers in decision making and hence increase their sales.","page_numbers":"1692-1697","publication_date":"2018,,","publication_name":"IJSRCSEIT"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"An Overview of Classification Rule and Association Rule Mining","broadcastable":false,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [319147035]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "full_page_mobile_sutd_modal"; window.loswp.useOptimizedScribd4genScript = false; window.loswp.appleClientId = 'edu.academia.applesignon';</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{"location":"swp-splash-paper-cover","attachmentId":116913577,"attachmentType":"pdf"}"><img alt="First page of “An Overview of Classification Rule and Association Rule Mining”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/116913577/mini_magick20240801-1-hjqq9l.png?1722537191" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/assets/single_work_splash/adobe.icon-574afd46eb6b03a77a153a647fb47e30546f9215c0ee6a25df597a779717f9ef.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">An Overview of Classification Rule and Association Rule Mining</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="319147035" href="https://osmania.academia.edu/DrRameshG"><img alt="Profile image of Dr. Ramesh G" class="ds-work-card--author-avatar" src="https://0.academia-photos.com/319147035/161654753/151384786/s65_dr._ramesh.g.jpg" />Dr. Ramesh G</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">2018, IJSRCSEIT</p></div><p class="ds-work-card--work-abstract ds-work-card--detail ds2-5-body-md">In this study, we focused on how data mining can be applied in Market Basket Analysis to identify new trend sand purchasing patterns of customers. Data Mining is the process of extracting useful information from a large dataset. We are here using Association Rule to identify the relationship between different products and Classification Rule on the consumers to distinguish them on the basis of pre-defined parameters. The most important information discovered from the combination of these two algorithms supports the retailers in decision making and hence increase their sales.</p><div class="ds-work-card--button-container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--work-card","attachmentId":116913577,"attachmentType":"pdf","workUrl":"https://www.academia.edu/122197960/An_Overview_of_Classification_Rule_and_Association_Rule_Mining"}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--work-card","attachmentId":116913577,"attachmentType":"pdf","workUrl":"https://www.academia.edu/122197960/An_Overview_of_Classification_Rule_and_Association_Rule_Mining"}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div></div><div data-auto_select="false" data-client_id="331998490334-rsn3chp12mbkiqhl6e7lu2q0mlbu0f1b" data-doc_id="116913577" data-landing_url="https://www.academia.edu/122197960/An_Overview_of_Classification_Rule_and_Association_Rule_Mining" data-login_uri="https://www.academia.edu/registrations/google_one_tap" data-moment_callback="onGoogleOneTapEvent" id="g_id_onload"></div><div class="ds-top-related-works--grid-container"><div class="ds-related-content--container ds-top-related-works--container"><h2 class="ds-related-content--heading">Related papers</h2><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="0" data-entity-id="6561335" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/6561335/International_Journal_of_Emerging_Technology_and_Advanced_Engineering_A_Study_on_Market_Basket_Analysis_Using_a_Data_Mining_Algorithm">International Journal of Emerging Technology and Advanced Engineering A Study on Market Basket Analysis Using a Data Mining Algorithm</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="10537227" href="https://independent.academia.edu/AbhiArya">Abhi Arya</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"International Journal of Emerging Technology and Advanced Engineering A Study on Market Basket Analysis Using a Data Mining Algorithm","attachmentId":33320967,"attachmentType":"pdf","work_url":"https://www.academia.edu/6561335/International_Journal_of_Emerging_Technology_and_Advanced_Engineering_A_Study_on_Market_Basket_Analysis_Using_a_Data_Mining_Algorithm","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/6561335/International_Journal_of_Emerging_Technology_and_Advanced_Engineering_A_Study_on_Market_Basket_Analysis_Using_a_Data_Mining_Algorithm"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="1" data-entity-id="73783800" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/73783800/A_Study_on_Market_Basket_Analysis_Using_a_Data_Mining_Algorithm">A Study on Market Basket Analysis Using a Data Mining Algorithm</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="84554443" href="https://jntuh.academia.edu/MurlidherMourya">Murlidher Mourya</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2013</p><p class="ds-related-work--abstract ds2-5-body-sm">Association rule mining is the power ful tool now a days in Data mining. It identifies the correlation between the items in large databases. A typical example of Association rule mining is Market Basket analysis. In this method or approach it examines the buying habits of the customers by identifying the associations among the items purchased by the customers in their baskets. This helps to increase in the sales of a particular product by identifying the frequent items purchased by the customers. This paper mainly focuses on the study of the existing data mining algorithm for Market Basket data.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"A Study on Market Basket Analysis Using a Data Mining Algorithm","attachmentId":82170490,"attachmentType":"pdf","work_url":"https://www.academia.edu/73783800/A_Study_on_Market_Basket_Analysis_Using_a_Data_Mining_Algorithm","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/73783800/A_Study_on_Market_Basket_Analysis_Using_a_Data_Mining_Algorithm"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="2" data-entity-id="83319560" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/83319560/Market_basket_analysis_of_administrative_patterns_data_of_consumer_purchases_using_data_mining_technology">Market basket analysis of administrative patterns data of consumer purchases using data mining technology</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="195040721" href="https://independent.academia.edu/LukmanSamboteng">Lukman Samboteng</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Journal of Applied Engineering Science, 2022</p><p class="ds-related-work--abstract ds2-5-body-sm">Food is the ingredient that enables people to grow, develop, and achieve. For this reason, food quality and types of food must be considered so that they are safe for consumption and managed. Some plant-based foodstuffs are often processed and consumed by the community, even the most needed in food processing. In this case, the research was carried out using data mining with market basket analysis algorithms to obtain very valuable information to decide the inventory of the type of material needed. Market Based Analysis method is used to analyze all data and create patterns for each data. One method of Market Based Analysis in question is the association rule with a priori algorithm. This algorithm produces sales transactions with strong associations between items in the transaction which are used as sales recommendations that help users (owners) get recommendations when users see details of the itemset purchased. From the results of the trials in this study, it was found that the g...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Market basket analysis of administrative patterns data of consumer purchases using data mining technology","attachmentId":88703965,"attachmentType":"pdf","work_url":"https://www.academia.edu/83319560/Market_basket_analysis_of_administrative_patterns_data_of_consumer_purchases_using_data_mining_technology","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/83319560/Market_basket_analysis_of_administrative_patterns_data_of_consumer_purchases_using_data_mining_technology"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="3" data-entity-id="43624322" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/43624322/AN_OVERVIEW_OF_ASSOCIATION_RULE_MINING_ARM_ALGORITHMS_FOR_MARKET_BASKET_ANALYSIS_MBA">AN OVERVIEW OF ASSOCIATION RULE MINING (ARM) ALGORITHMS FOR MARKET BASKET ANALYSIS (MBA</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="161643547" href="https://gurunanakinstitutions.academia.edu/JREAS_YCCE">Journal of Research in Engineering and Applied Sciences by Yeshwantrao Chavan College of Engineering, Nagpur</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Journal of Research in Engineering and Applied Sciences, 2017</p><p class="ds-related-work--abstract ds2-5-body-sm">Data mining is a technique that has become a widely accepted procedure for organizations in sourcing for data and processing it for decision making. Association rule mining is an aspect of data mining that has revolutionized the area of predictive modelling paving way for data mining technique to become the recommended method for business owners to evaluate organisational performance. Association rule mining (ARM) give top managers the opportunity to make informed business decisions by anticipating future movements and behaviours of customers. Market basket analysis (MBA) is paving the path in business as it has become the most widely used areas of data mining in marketing. This study defines association rule mining as a technique used to extract important patterns from existing information which enables better decision making in an establishment. MBA is a marketing strategy used by various organizations to find the optimal environments to advertise merchandise. A market basket comprises of products picked by a customer during the visit to a superstore. These work specifically focus on association rule mining algorithms and its application to MBA. This paper presents a critical review of various ARM algorithms, comparing each of the algorithms, and considering the merit and demerit of each. The outcome of the study shows that choosing an ARM algorithm for MBA depends on the data set size and the application area of MBA that the algorithm will be used, this is because according to the no free lunch theorem which state that no algorithm is guaranteed to outperform others in all domains hence the need for this study, to determine the performance of the algorithms. The study concluded by recommending a hybrid algorithm to be used for ARM in MBA systems.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"AN OVERVIEW OF ASSOCIATION RULE MINING (ARM) ALGORITHMS FOR MARKET BASKET ANALYSIS (MBA","attachmentId":63924986,"attachmentType":"pdf","work_url":"https://www.academia.edu/43624322/AN_OVERVIEW_OF_ASSOCIATION_RULE_MINING_ARM_ALGORITHMS_FOR_MARKET_BASKET_ANALYSIS_MBA","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/43624322/AN_OVERVIEW_OF_ASSOCIATION_RULE_MINING_ARM_ALGORITHMS_FOR_MARKET_BASKET_ANALYSIS_MBA"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="4" data-entity-id="8739333" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/8739333/Data_Mining_in_Market_Basket_Transaction_An_Association_Rule_Mining_Approach">Data Mining in Market Basket Transaction: An Association Rule Mining Approach</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="8929169" href="https://kwasu.academia.edu/SulaimanOlaniyiAbdulsalam">Sulaiman Olaniyi Abdulsalam</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Data Mining in Market Basket Transaction: An Association Rule Mining Approach","attachmentId":35091128,"attachmentType":"pdf","work_url":"https://www.academia.edu/8739333/Data_Mining_in_Market_Basket_Transaction_An_Association_Rule_Mining_Approach","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/8739333/Data_Mining_in_Market_Basket_Transaction_An_Association_Rule_Mining_Approach"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="122540583" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/122540583/Market_basket_analysis_with_association_rules">Market basket analysis with association rules</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="171538252" href="https://independent.academia.edu/MarcosMart%C3%ADnez64">Marcos Martínez</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Communications in Statistics - Theory and Methods, 2020</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Market basket analysis with association rules","attachmentId":117182439,"attachmentType":"pdf","work_url":"https://www.academia.edu/122540583/Market_basket_analysis_with_association_rules","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/122540583/Market_basket_analysis_with_association_rules"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="6757300" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/6757300/Association_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis">Association Rule – Extracting Knowledge Using Market Basket Analysis</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="7940458" href="https://unishivaji.academia.edu/AbhijitRaorane">Abhijit Raorane</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Association Rule – Extracting Knowledge Using Market Basket Analysis","attachmentId":33468095,"attachmentType":"pdf","work_url":"https://www.academia.edu/6757300/Association_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/6757300/Association_Rule_Extracting_Knowledge_Using_Market_Basket_Analysis"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="43851608" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/43851608/Association_Rule_Mining_for_Market_Basket_Analysis">Association Rule Mining for Market Basket Analysis</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="138807358" href="https://manit.academia.edu/ADutta">Abhishek Dutta</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2020</p><p class="ds-related-work--abstract ds2-5-body-sm">ssociation rule mining is a rule-based machine learning method which is used for discovering relationships and patterns between various items in large datasets. For example, association rule mining discovers regularities between products in large scale transactions, as we can see in point-of-sale systems of supermarkets. This will help extensively in marketing activities such as ‘product placements’ and ‘pricing’.Association rule mining also has other applications such as web usage mining, intrusion detection, bioinformatics etc.In this project, we have discussed association rule mining and its application for market basket analysis. We have discussed the calculation and importance of various metrics like support, confidence, lift, all-confidence, conviction. A case study was done, using Python programming language to analyse a departmental store data consisting of 7501 records and found the association rules with their corresponding metrics. We have used the apriori function for the process. For better understanding and visualisation, we have plotted the rules and made a combined effort to infer the best possible rule.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Association Rule Mining for Market Basket Analysis","attachmentId":64174272,"attachmentType":"pdf","work_url":"https://www.academia.edu/43851608/Association_Rule_Mining_for_Market_Basket_Analysis","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/43851608/Association_Rule_Mining_for_Market_Basket_Analysis"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="83804620" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/83804620/A_Technical_Analysis_of_Market_Basket_by_using_Association_Rule_Mining_and_Apriori_Algorithm">A Technical Analysis of Market Basket by using Association Rule Mining and Apriori Algorithm</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="23540429" href="https://rvsgroup.academia.edu/GracePadma">Grace Padma</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2017</p><p class="ds-related-work--abstract ds2-5-body-sm">Data mining refers to extracting knowledge from large amount of data. Market basket analysis is a data mining technique to discover associations between datasets. Association rule mining identifies relationship between a large set of data items. When large quantity of data is constantly obtained and stored in databases, several industries is becoming concerned in mining association rules from their databases. For example, the detection of interesting association relationships between large quantities of business transaction data can help in catalog design, cross-marketing and various businesses decision making processes. A typical example of association rule mining is market basket analysis. This method examines customer buying patterns by identifying associations among various items that customers place in their shopping baskets. The identification of such associations can assist retailers expand marketing strategies by gaining insight into which items are frequently purchased by c...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"A Technical Analysis of Market Basket by using Association Rule Mining and Apriori Algorithm","attachmentId":89031927,"attachmentType":"pdf","work_url":"https://www.academia.edu/83804620/A_Technical_Analysis_of_Market_Basket_by_using_Association_Rule_Mining_and_Apriori_Algorithm","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/83804620/A_Technical_Analysis_of_Market_Basket_by_using_Association_Rule_Mining_and_Apriori_Algorithm"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="251611" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/251611/Market_Basket_Analysis_for_Data_Mining">Market Basket Analysis for Data Mining</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="208856" href="https://boun.academia.edu/Ayd%C4%B1nUla%C5%9F">Aydın Ulaş</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2001</p><p class="ds-related-work--abstract ds2-5-body-sm">Most of the established companies have accumulated masses of data from their customers for decades. With the e-commerce applications growing rapidly, the companies will have a significant amount of data in months not in years. Data Mining, also known as Knowledge Discovery in Databases (KDD), is to find trends, patterns, correlations, anomalies in these databases which can help us to make accurate future decisions. Mining Association Rules is one of the main application areas of Data Mining. Given a set of customer transactions on items, the aim is to find correlations between the sales of items. We consider Association Mining in large database of customer transactions. We give an overview of the problem and explain approaches that have been used to attack this problem. We then give the description of the Apriori Algorithm and show results that are taken from Gima Türk A.Ş. a large Turkish supermarket chain. We also use two statistical methods: Principal Component Analysis and k-means to detect correlations between sets of items.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Market Basket Analysis for Data Mining","attachmentId":37241584,"attachmentType":"pdf","work_url":"https://www.academia.edu/251611/Market_Basket_Analysis_for_Data_Mining","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/251611/Market_Basket_Analysis_for_Data_Mining"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--sticky-ctas","attachmentId":116913577,"attachmentType":"pdf","workUrl":null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--sticky-ctas","attachmentId":116913577,"attachmentType":"pdf","workUrl":null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_116913577" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. 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