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(PDF) Association Rules Mining on Retail Data | Hatice Dağaslanı - Academia.edu

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With this development, data stacks are formed through the storage of ever-increasing data. Accessing useful information from the data heaps is a very difficult process. This has led to the emergence and development of the concept of data mining. In this study, the relationship between the categories of the products sold by a company in the retail sector operating in Turkey was analyzed using the Apriori algorithm, which is an algorithm used in data mining. In the application, one-day sales data of the company was used. The data obtained was provided to extract the association rules with the help of Python. In this way, the purchasing habits of customers were determined by finding meaningful relationships between products using association rules.","publication_name":"Ekoist: Journal of Econometrics and Statistics","grobid_abstract_attachment_id":"98703728"},"document_type":"paper","pre_hit_view_count_baseline":null,"quality":"high","language":"en","title":"Association Rules Mining on Retail Data","broadcastable":true,"draft":null,"has_indexable_attachment":true,"indexable":true}}["work"]; window.loswp.workCoauthors = [249485603]; window.loswp.locale = "en"; window.loswp.countryCode = "SG"; window.loswp.cwvAbTestBucket = ""; window.loswp.designVariant = "ds_vanilla"; window.loswp.fullPageMobileSutdModalVariant = "control"; window.loswp.useOptimizedScribd4genScript = false; window.loswp.appleClientId = 'edu.academia.applesignon';</script><script defer="" src="https://accounts.google.com/gsi/client"></script><div class="ds-loswp-container"><div class="ds-work-card--grid-container"><div class="ds-work-card--container js-loswp-work-card"><div class="ds-work-card--cover"><div class="ds-work-cover--wrapper"><div class="ds-work-cover--container"><button class="ds-work-cover--clickable js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;swp-splash-paper-cover&quot;,&quot;attachmentId&quot;:98703728,&quot;attachmentType&quot;:&quot;pdf&quot;}"><img alt="First page of “Association Rules Mining on Retail Data”" class="ds-work-cover--cover-thumbnail" src="https://0.academia-photos.com/attachment_thumbnails/98703728/mini_magick20230215-1-a34xxy.png?1676462772" /><img alt="PDF Icon" class="ds-work-cover--file-icon" src="//a.academia-assets.com/assets/single_work_splash/adobe.icon-574afd46eb6b03a77a153a647fb47e30546f9215c0ee6a25df597a779717f9ef.svg" /><div class="ds-work-cover--hover-container"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span><p>Download Free PDF</p></div><div class="ds-work-cover--ribbon-container">Download Free PDF</div><div class="ds-work-cover--ribbon-triangle"></div></button></div></div></div><div class="ds-work-card--work-information"><h1 class="ds-work-card--work-title">Association Rules Mining on Retail Data</h1><div class="ds-work-card--work-authors ds-work-card--detail"><a class="ds-work-card--author js-wsj-grid-card-author ds2-5-body-md ds2-5-body-link" data-author-id="249485603" href="https://independent.academia.edu/HaticeDa%C4%9Faslan%C4%B1"><img alt="Profile image of Hatice Dağaslanı" class="ds-work-card--author-avatar" src="//a.academia-assets.com/images/s65_no_pic.png" />Hatice Dağaslanı</a></div><div class="ds-work-card--detail"><p class="ds-work-card--detail ds2-5-body-sm">Ekoist: Journal of Econometrics and Statistics</p><div class="ds-work-card--work-metadata"><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">visibility</span><p class="ds2-5-body-sm" id="work-metadata-view-count">…</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">description</span><p class="ds2-5-body-sm">14 pages</p></div><div class="ds-work-card--work-metadata__stat"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">link</span><p class="ds2-5-body-sm">1 file</p></div></div><script>(async () => { const workId = 96947096; 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The rule is used for identifying the frequently occurs in item set. It helps to retailers to identify relationships among the items that people buy together frequently. It involves machine learning models to analyze the dataset for predicting patterns and co-occurrence. Many algorithms are used to generate the association rules. In this paper, we implemented apriori algorithm using R tool.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;IJERT-Association Rule Mining using Apriori Algorithm for Extracting Product Sales Patterns in Groceries&quot;,&quot;attachmentId&quot;:64179130,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/43855915/IJERT_Association_Rule_Mining_using_Apriori_Algorithm_for_Extracting_Product_Sales_Patterns_in_Groceries&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/43855915/IJERT_Association_Rule_Mining_using_Apriori_Algorithm_for_Extracting_Product_Sales_Patterns_in_Groceries"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="1" data-entity-id="9304934" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/9304934/Association_Rules_in_Data_Mining">Association Rules in Data Mining</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="21458542" href="https://independent.academia.edu/HarshPatel70">Harsh Patel</a></div><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Association Rules in Data Mining&quot;,&quot;attachmentId&quot;:35565423,&quot;attachmentType&quot;:&quot;docx&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/9304934/Association_Rules_in_Data_Mining&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/9304934/Association_Rules_in_Data_Mining"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="2" data-entity-id="20386264" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/20386264/Association_Rules_in_Data_Mining_An_Application_on_a_Clothing_and_Accessory_Specialty_Store">Association Rules in Data Mining: An Application on a Clothing and Accessory Specialty Store</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="25345142" href="https://osmaniye.academia.edu/MUTLUYuKSELAVCILAR">Prof. Dr. MUTLU YUKSEL AVCILAR</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Retailers provide important functions that increase the value of the products and services they sell to consumers. Retailers value creating functions are providing assortment of products and services: breaking bulk, holding inventory, and providing services. For a long time, retail store managers have been interested in learning about within and cross-category purchase behavior of their customers, since valuable insights for designing marketing and/or targeted cross-selling programs can be derived. Especially, parallel to the development of information processing and communication technologies, it has become possible to transfer customers shopping information into databases with the help of barcode technology. Data mining is the technique presenting significant and useful information using of lots of data. Association rule mining is realized by using market basket analysis to discover relationships among items purchased by customers in transaction databases. In this study, associati...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Association Rules in Data Mining: An Application on a Clothing and Accessory Specialty Store&quot;,&quot;attachmentId&quot;:41331866,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/20386264/Association_Rules_in_Data_Mining_An_Application_on_a_Clothing_and_Accessory_Specialty_Store&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/20386264/Association_Rules_in_Data_Mining_An_Application_on_a_Clothing_and_Accessory_Specialty_Store"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="3" data-entity-id="37854127" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/37854127/Data_Mining_For_Supermarket_Sale_Analysis_Using_Association_Rule">Data Mining For Supermarket Sale Analysis Using Association Rule</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="94505566" href="https://gtu-in.academia.edu/siddharthgaraniya">siddharth garaniya</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2018</p><p class="ds-related-work--abstract ds2-5-body-sm">&quot;ABSTRACT: Data mining is the novel technology of discovering the important information from the data repository which is widely used in almost all fields Recently, mining of databases is very essential because of growing amount of data due to its wide applicability in retail industries in improving marketing strategies. Analysis of past transaction data can provide very valuable information on customer behavior and business decisions. The amount of data stored grows twice as fast as the speed of the fastest processor available to analyze it.Its main purpose is to find the association relationship among the large number of database items. It is used to describe the patterns of customers&#39; purchase in the supermarket. This is presented in this paper. Rajeshri Shelke&quot;&quot;Data Mining For Supermarket Sale Analysis Using Association Rule&quot;&quot; Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-1 | Issue-4 , June 2017, URL: http://www.ijtsrd.com/papers/ijtsrd94.pdf Article URL: http://www.ijtsrd.com/engineering/computer-engineering/94/data-mining-for-supermarket-sale-analysis-using-association-rule/rajeshri-shelke&quot;</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Data Mining For Supermarket Sale Analysis Using Association Rule&quot;,&quot;attachmentId&quot;:57858626,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/37854127/Data_Mining_For_Supermarket_Sale_Analysis_Using_Association_Rule&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/37854127/Data_Mining_For_Supermarket_Sale_Analysis_Using_Association_Rule"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="4" data-entity-id="109561019" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/109561019/Association_Rule_Mining">Association Rule Mining</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="34530693" href="https://independent.academia.edu/SarabjeetKaur14">Sarabjeet Kaur</a></div><p class="ds-related-work--metadata ds2-5-body-xs">IGI Global eBooks, 2011</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Association Rule Mining&quot;,&quot;attachmentId&quot;:107648766,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/109561019/Association_Rule_Mining&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/109561019/Association_Rule_Mining"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="5" data-entity-id="89099119" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/89099119/Sales_Level_Analysis_Using_the_Association_Method_with_the_Apriori_Algorithm">Sales Level Analysis Using the Association Method with the Apriori Algorithm</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="9640181" href="https://independent.academia.edu/AsrulSani5">Asrul Sani</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Jurnal Riset Informatika</p><p class="ds-related-work--abstract ds2-5-body-sm">The company does not yet know the pattern of consumer purchases because so far, the sales transaction data has not been used correctly and does not have a unique method to determine consumer buying patterns. To overcome the problems on the company, this research was done to reprocess sales transaction data for 2018-2019 using data mining techniques with association methods and apriori algorithms. RapidMiner is a supporting application used to find association rules derived from transaction data. Processed transaction data using the Knowledge Discovery in Database (KDD) approach. Thus, the company can determine consumer habits in buying goods derived from sales transaction data for 2018-2019. The results of this study are that in 2018, nine association rules were obtained, of which the best were CT G-246 ⇒ CT G-250 and CT G-250 ⇒ CT G-246. In 2019, nineteen association rules were obtained, of which the best were PN 0441, SK 0175 ⇒ SK 0530 and SK 0175, SK 0283 ⇒ SK 0530. From the best...</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Sales Level Analysis Using the Association Method with the Apriori Algorithm&quot;,&quot;attachmentId&quot;:92960263,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/89099119/Sales_Level_Analysis_Using_the_Association_Method_with_the_Apriori_Algorithm&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/89099119/Sales_Level_Analysis_Using_the_Association_Method_with_the_Apriori_Algorithm"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="6" data-entity-id="71177812" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/71177812/Determination_of_Sales_Data_Patterns_Using_the_Association_Rules_Apriori_Method">Determination of Sales Data Patterns Using the Association Rules Apriori Method</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="61947767" href="https://independent.academia.edu/IreneAnandaM">Irene Ananda M</a></div><p class="ds-related-work--metadata ds2-5-body-xs">2020</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Determination of Sales Data Patterns Using the Association Rules Apriori Method&quot;,&quot;attachmentId&quot;:80637513,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/71177812/Determination_of_Sales_Data_Patterns_Using_the_Association_Rules_Apriori_Method&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/71177812/Determination_of_Sales_Data_Patterns_Using_the_Association_Rules_Apriori_Method"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="7" data-entity-id="36008704" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/36008704/Data_Analysis_with_Apriori_Algorithm_Using_Rule_Association_Mining">Data Analysis with Apriori Algorithm Using Rule Association Mining</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="17764044" href="https://independent.academia.edu/ijartet">IJARTET Journal</a></div><p class="ds-related-work--abstract ds2-5-body-sm">At the present a day&#39;s Data mining has a lot of e-Commerce applications. The key problem is how to find useful hidden patterns for better business applications in the retail sector. For the solution of these problems, The Apriori algorithm is one of the most popular data mining approach for finding frequent item sets from a transaction dataset and derive association rules. Rules are the discovered knowledge from the data base. Finding frequent item set (item sets with frequency larger than or equal to a user specified minimum support) is not trivial because of its combinatorial explosion. Once frequent item sets are obtained, it is straightforward to generate association rules with confidence larger than or equal to a user specified minimum confidence. The paper illustrating apriori algorithm on simulated database and finds the association rules on different confidence value.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Data Analysis with Apriori Algorithm Using Rule Association Mining&quot;,&quot;attachmentId&quot;:55895358,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/36008704/Data_Analysis_with_Apriori_Algorithm_Using_Rule_Association_Mining&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/36008704/Data_Analysis_with_Apriori_Algorithm_Using_Rule_Association_Mining"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="88871146" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/88871146/Use_of_Association_Rule_Mining_within_the_Framework_of_a_Customer_Oriented_Approach">Use of Association Rule Mining within the Framework of a Customer-Oriented Approach</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="101197294" href="https://cumhuriyet.academia.edu/MehmetAliAlan">Mehmet Ali Alan</a></div><p class="ds-related-work--metadata ds2-5-body-xs">European Scientific Journal, ESJ, 2016</p><p class="ds-related-work--abstract ds2-5-body-sm">In this study, it was aimed to investigate whether an association rule exists between the products sold, using the sales data of a supermarket with the data mining method within the framework of a customer-oriented approach. For this purpose, the Association Rule Mining Method was used, and analyses were carried out on existing data with the Apriori Algorithm that is widely used in this method. Various association rules were determined between the products sold as a result of these analyses. It was assessed that Association Rule Mining is an alternative technique to proactive customer orientation by revealing the latent purchasing behaviour patterns of the customers.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Use of Association Rule Mining within the Framework of a Customer-Oriented Approach&quot;,&quot;attachmentId&quot;:92775489,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/88871146/Use_of_Association_Rule_Mining_within_the_Framework_of_a_Customer_Oriented_Approach&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/88871146/Use_of_Association_Rule_Mining_within_the_Framework_of_a_Customer_Oriented_Approach"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="70209651" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/70209651/Utilizing_Apriori_Data_Mining_Techniques_on_Sales_Transactions">Utilizing Apriori Data Mining Techniques on Sales Transactions</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="13330001" href="https://ukrida.academia.edu/ElkanaTimotius">Elkana Timotius</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Webology, 2022</p><p class="ds-related-work--abstract ds2-5-body-sm">The establishment of a marketing strategy is important for every business actor in the competitive world of business. Business operators must be able to develop sound marketing strategies to influence the attractiveness of consumers and to buy interest in the products provided so that the enterprise they operate can compete and have a market share and to maximize sales sales. To implement marketing strategies, references are required so that promotions can reach the right target, for example by seeking similarities between items. By using data mining techniques, these studies apply the a priori approach to the promotion of customer product recommendations by association rules on product sales transaction datasets to aid in the formation of applications between product items. The dataset represents a sample of sales of products for 2020. The application used for analyzing is RapidMiner, where a support value of &gt; 20% and confidence of &gt; 60% is determined. Each product package promoted is made up of 2 products from the calculation results. The two best rules that have value confidence is combined with 2 items (Cre1→Cre2), (Cre1→Cre12) and (Cre9→Cre10). Based on the minimum support and confidence values that have been set, the results of the a priori method can produce association rules that can be used as a reference in product promotion and decision support in providing product recommendations to consumers.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;wsj-grid-card-download-pdf-modal&quot;,&quot;work_title&quot;:&quot;Utilizing Apriori Data Mining Techniques on Sales Transactions&quot;,&quot;attachmentId&quot;:80049200,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;work_url&quot;:&quot;https://www.academia.edu/70209651/Utilizing_Apriori_Data_Mining_Techniques_on_Sales_Transactions&quot;,&quot;alternativeTracking&quot;:true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/70209651/Utilizing_Apriori_Data_Mining_Techniques_on_Sales_Transactions"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;continue-reading-button--sticky-ctas&quot;,&quot;attachmentId&quot;:98703728,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;workUrl&quot;:null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{&quot;location&quot;:&quot;download-pdf-button--sticky-ctas&quot;,&quot;attachmentId&quot;:98703728,&quot;attachmentType&quot;:&quot;pdf&quot;,&quot;workUrl&quot;:null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_98703728" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. You can download the paper by clicking the button above.</p></div></div></div></div><div class="ds-sidebar--container js-work-sidebar"><div class="ds-related-content--container"><h2 class="ds-related-content--heading">Related papers</h2><div class="ds-related-work--container js-related-work-sidebar-card" data-collection-position="0" data-entity-id="78003729" data-sort-order="default"><a class="ds-related-work--title js-related-work-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/78003729/Study_of_application_of_data_mining_market_basket_analysis_for_knowing_sales_pattern_association_of_items_at_the_O_Fish_restaurant_using_apriori_algorithm">Study of application of data mining market basket analysis for knowing sales pattern (association of items) at the O! 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